XING AdManager: Most-used fields#
The table below gives information about most-used fields that you can import from XING AdManager. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad_bid Metric
The monetary bid set for the ad.
ad_bidding_mode Dimension
The bidding strategy or mode used for the ad.
ad_daily_budget Metric
The maximum amount of money allocated to be spent on the ad per day.
ad_end_at Dimension
The date and time when the ad campaign is scheduled to end.
ad_id Dimension
A unique identifier for an advertisement.
ad_name Dimension
The name of the advertisement.
ad_start_at Dimension
The date and time when the ad campaign is scheduled to start.
ad_status Dimension
The current operational status of the ad (e.g., active, paused, archived).
ad_target_url Dimension
The URL where users are directed when they interact with the ad.
ad_total_budget Metric
The total monetary budget allocated for the entire duration of the ad campaign.
ad_type Dimension
The classification or format of the ad (e.g., text, image, video).
clicks Metric
The total number of clicks on the advertisement.
ctr Metric
The Click-Through Rate, calculated as the number of clicks divided by the number of impressions, indicating ad effectiveness.
customer_agency_name Dimension
The name of the agency managing the customer's advertising account.
customer_id Dimension
A unique identifier for the customer account managing the ads.
customer_name Dimension
The name of the customer account.
date Dimension
The specific date for which the performance insights are reported.
frequency Metric
The average number of times an ad was shown to a unique user.
impressions Metric
The total number of times the advertisement was displayed.
reach Metric
The number of unique users who saw the ad.
spend Metric
The total amount of money spent on the ad campaign.
video_10_sec_watched_actions Dimension
The number of times a video ad was watched for at least 10 seconds.
video_3_sec_watched_actions Metric
The number of times a video ad was watched for at least 3 seconds.
video_p100_watched_actions Metric
The number of times a video ad was watched to 100% completion.
video_p25_watched_actions Metric
The number of times a video ad was watched to at least 25% completion.
video_p50_watched_actions Metric
The number of times a video ad was watched to at least 50% completion.
video_p75_watched_actions Metric
The number of times a video ad was watched to at least 75% completion.
video_p95_watched_actions Metric
The number of times a video ad was watched to at least 95% completion.
video_play_actions Metric
Aggregated metrics related to user interactions with video ads, such as plays at various completion points.