XING AdManager: Most-used fields

The table below gives information about most-used fields that you can import from XING AdManager. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ad_id	ad_id	A unique identifier for an advertisement.	dimension
ad_name	ad_name	The name of the advertisement.	dimension
clicks	clicks	The total number of clicks on the advertisement.	metric
ctr	ctr	The Click-Through Rate, calculated as the number of clicks divided by the number of impressions, indicating ad effectiveness.	metric
customer_id	customer_id	A unique identifier for the customer account managing the ads.	dimension
customer_name	customer_name	The name of the customer account.	dimension
date	date	The specific date for which the performance insights are reported.	dimension
impressions	impressions	The total number of times the advertisement was displayed.	metric
video_10_sec_watched_actions	video_10_sec_watched_actions	The number of times a video ad was watched for at least 10 seconds.	metric
video_3_sec_watched_actions	video_3_sec_watched_actions	The number of times a video ad was watched for at least 3 seconds.	metric
video_p100_watched_actions	video_p100_watched_actions	The number of times a video ad was watched to 100% completion.	metric
video_p25_watched_actions	video_p25_watched_actions	The number of times a video ad was watched to at least 25% completion.	metric
video_p50_watched_actions	video_p50_watched_actions	The number of times a video ad was watched to at least 50% completion.	metric
video_p75_watched_actions	video_p75_watched_actions	The number of times a video ad was watched to at least 75% completion.	metric
video_p95_watched_actions	video_p95_watched_actions	The number of times a video ad was watched to at least 95% completion.	metric