XING AdManager: Most-used fields

The table below gives information about most-used fields that you can import from XING AdManager. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Source	Source	Indicates that the data originates from the XING AdManager platform, which provides advertising data from the XING professional network.	dimension
ad_bid	ad_bid	The amount bid for the advertisement.	metric
ad_bidding_mode	ad_bidding_mode	Represents the strategy or method used to set bids for an ad within the XING AdManager platform, influencing how costs are managed for ad impressions or clicks.	dimension
ad_daily_budget	ad_daily_budget	The maximum amount allocated to be spent on the advertisement per day.	dimension
ad_end_at	ad_end_at	The date and time when the advertisement is scheduled to end.	dimension
ad_id	ad_id	A unique identifier for an advertisement.	dimension
ad_name	ad_name	The name of the advertisement.	dimension
ad_start_at	ad_start_at	The date and time when the advertisement is scheduled to start.	dimension
ad_status	ad_status	The current operational status of the advertisement (e.g., active, paused, ended).	dimension
ad_target_url	ad_target_url	The URL to which users are directed after clicking on the advertisement.	dimension
ad_total_budget	ad_total_budget	The total budget allocated for the entire duration of the advertisement campaign.	metric
ad_type	ad_type	Indicates the format or type of the advertisement being run, such as Sponsored Posts, Newsfeed Ads, Content Ads, or banner ads, available within the XING advertising ecosystem.	dimension
banner_id	banner_id	A unique identifier for a specific banner ad creative. While ‘ad_id’ generally identifies an ad, ‘banner_id’ refers to the ID of a creative asset used for banner advertising campaigns.	dimension
clicks	clicks	The total number of clicks on the advertisement.	metric
ctr	ctr	The Click-Through Rate, calculated as the number of clicks divided by the number of impressions, indicating ad effectiveness.	metric
customer_agency_name	customer_agency_name	The name of the agency associated with the customer account.	dimension
customer_id	customer_id	A unique identifier for the customer account managing the ads.	dimension
customer_name	customer_name	The name of the customer account.	dimension
date	date	The specific date for which the performance insights are reported.	dimension
frequency	frequency	The average number of times an individual user saw the advertisement.	metric
impressions	impressions	The total number of times the advertisement was displayed.	metric
reach	reach	The total number of unique users who saw the advertisement.	metric
spend	spend	The total amount of money spent on the advertisement.	metric
video_10_sec_watched_actions	video_10_sec_watched_actions	The number of times a video ad was watched for at least 10 seconds.	metric
video_3_sec_watched_actions	video_3_sec_watched_actions	The number of times a video ad was watched for at least 3 seconds.	metric
video_p100_watched_actions	video_p100_watched_actions	The number of times a video ad was watched to 100% completion.	metric
video_p25_watched_actions	video_p25_watched_actions	The number of times a video ad was watched to at least 25% completion.	metric
video_p50_watched_actions	video_p50_watched_actions	The number of times a video ad was watched to at least 50% completion.	metric
video_p75_watched_actions	video_p75_watched_actions	The number of times a video ad was watched to at least 75% completion.	metric
video_p95_watched_actions	video_p95_watched_actions	The number of times a video ad was watched to at least 95% completion.	metric
video_play_actions	video_play_actions	The total number of times a video ad was played.	metric