Yahoo DSP Metadata: Most-used fields

The table below gives information about most-used fields that you can import from Yahoo DSP Metadata. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
accountId	accountId	The unique identifier for the advertiser account.	metric
adInitiations	adInitiations	This field specifies the initiation method for an ad, particularly for video and native ads. It indicates whether the ad is auto-initiated (starts without user action) or user-initiated (starts after a user click).	dimension
ages	ages	Targeting based on specific age ranges of users.	dimension
appId	appId	Unique identifier for a mobile application, used for targeting or tracking within a line item.	dimension
appLocale	appLocale	The locale (language and region) of the application being targeted.	dimension
appUrl	appUrl	The URL or unique identifier of a mobile application. This field is typically used within App Lists for targeting purposes in Yahoo DSP campaigns.	dimension
bidMultiplierCap	bidMultiplierCap	The maximum value a bid multiplier can reach, preventing bids from exceeding a certain limit.	dimension
bidMultiplierCap_bmAdLearnOverride	bidMultiplierCap_bmAdLearnOverride	A boolean indicating if the bid multiplier cap overrides the ad learning optimization.	dimension
bidMultiplierCap_id	bidMultiplierCap_id	The unique identifier for the bid multiplier cap.	dimension
bidMultiplierCap_lineId	bidMultiplierCap_lineId	The unique identifier of the line item to which the bid multiplier cap applies.	metric
bidMultiplierCap_multiplierCap	bidMultiplierCap_multiplierCap	The maximum value allowed for the bid multiplier.	metric
bidMultipliers.id	bidMultipliers.id	The unique identifier for a specific bid multiplier.	metric
bidMultipliers.isAppName	bidMultipliers.isAppName	A boolean indicating if the bid multiplier is applied to an application name.	dimension
bidMultipliers.multiplier	bidMultipliers.multiplier	The value by which the base bid is multiplied.	metric
bidMultipliers.targetDomain	bidMultipliers.targetDomain	The domain to which the bid multiplier applies.	dimension
bidMultipliers.targetType	bidMultipliers.targetType	The type of target (e.g., domain, geo, segment) for the bid multiplier.	dimension
bidPrice	bidPrice	The price bid for an ad impression.	metric
browsers	browsers	Targeting based on the web browsers used by users.	dimension
budgetSchedules.budget	budgetSchedules.budget	The total budget allocated for a specific budget schedule.	metric
budgetSchedules.dailyBudget	budgetSchedules.dailyBudget	The daily budget allocated for a specific budget schedule.	metric
budgetSchedules.dailyBudgetType	budgetSchedules.dailyBudgetType	The type of daily budget (e.g., fixed, impression-based) for a budget schedule.	dimension
budgetSchedules.endDate	budgetSchedules.endDate	The end date of a budget schedule.	dimension
budgetSchedules.id	budgetSchedules.id	The unique identifier for a budget schedule.	metric
budgetSchedules.impBudget	budgetSchedules.impBudget	The total impression budget for a budget schedule.	metric
budgetSchedules.impDailyBudget	budgetSchedules.impDailyBudget	The daily impression budget for a budget schedule.	metric
budgetSchedules.name	budgetSchedules.name	The name of the budget schedule.	dimension
budgetSchedules.scheduleBudget	budgetSchedules.scheduleBudget	The total budget allocated for a specific budget schedule.	metric
budgetSchedules.scheduleBudgetType	budgetSchedules.scheduleBudgetType	The type of budget (e.g., daily, total) for a budget schedule.	dimension
budgetSchedules.scheduleDailyBudget	budgetSchedules.scheduleDailyBudget	The daily budget allocated for a specific budget schedule.	metric
budgetSchedules.scheduleName	budgetSchedules.scheduleName	The name of the budget schedule.	dimension
budgetSchedules.startDate	budgetSchedules.startDate	The start date of a budget schedule.	dimension
budgetType	budgetType	The type of budget allocated (e.g., daily budget, total budget).	dimension
channelType	channelType	The type of advertising channel used for the line item (e.g., mobile, desktop, video).	dimension
completionThreshold	completionThreshold	The percentage threshold for video ad completion that is considered a conversion or goal.	metric
contextualsExcluded	contextualsExcluded	A list of contextual categories to exclude from ad delivery.	dimension
contextualsIncluded	contextualsIncluded	A list of contextual categories to include for ad delivery.	dimension
conversionList	conversionList	A list of conversion events tracked for the campaign or line item.	dimension
conversion_category	conversion_category	The category of the conversion event, often based on IAB taxonomy.	dimension
conversion_default_value	conversion_default_value	The default monetary value assigned to a conversion event.	metric
createdAt	createdAt	The timestamp indicating when the object was created.	dimension
currency	currency	The currency type used for financial values.	dimension
date	date	This field represents a specific date used to define reporting periods, such as the start or end date for a report or a campaign.	dimension
dayParting	dayParting	Targeting based on specific times of the day or days of the week.	dimension
deviceTypes	deviceTypes	Targeting based on the types of devices used by users (e.g., desktop, mobile, tablet).	dimension
enableSegmentExpansion	enableSegmentExpansion	Indicates whether audience segment expansion is enabled, allowing targeting of similar users.	dimension
enableViewabilityFreqCap	enableViewabilityFreqCap	A boolean indicating if viewability-based frequency capping is enabled.	dimension
feeList	feeList	A list of fees associated with the campaign or line item.	dimension
frequencyCapPeriod	frequencyCapPeriod	The time period (e.g., day, week, month) over which a frequency cap is applied.	dimension
frequencyCapPeriodType	frequencyCapPeriodType	The type of period for frequency capping (e.g., daily, weekly, monthly).	dimension
frequencyCapValue	frequencyCapValue	The maximum number of times an ad can be shown within the specified frequency cap period.	metric
genders	genders	Targeting based on the gender of users.	dimension
geosExcluded	geosExcluded	A list of geographical locations to exclude from ad delivery.	dimension
geosIncluded	geosIncluded	A list of geographical locations to include for ad delivery.	dimension
goalAmount	goalAmount	The target monetary amount for a specific campaign goal.	metric
goalType	goalType	The type of advertising goal for a campaign or line item (e.g., conversions, impressions).	dimension
hhFrequencyCapEnabled	hhFrequencyCapEnabled	A boolean indicating if household frequency capping is enabled.	dimension
householdFrequencyCap	householdFrequencyCap	Configuration for frequency capping applied at the household level.	dimension
householdFrequencyCap_frequencyCapEnabled	householdFrequencyCap_frequencyCapEnabled	A boolean indicating if frequency capping is enabled at the household level.	dimension
householdFrequencyCap_frequencyCapPacingType	householdFrequencyCap_frequencyCapPacingType	The pacing type for household frequency capping (e.g., even, accelerated).	dimension
householdFrequencyCap_frequencyCapPeriodMultiHour	householdFrequencyCap_frequencyCapPeriodMultiHour	The multi-hour period for household frequency capping.	metric
householdFrequencyCap_frequencyCapValueDay	householdFrequencyCap_frequencyCapValueDay	The maximum number of times an ad can be shown to a household per day.	metric
householdFrequencyCap_frequencyCapValueHour	householdFrequencyCap_frequencyCapValueHour	The maximum number of times an ad can be shown to a household per hour.	metric
householdFrequencyCap_frequencyCapValueMinute	householdFrequencyCap_frequencyCapValueMinute	The maximum number of times an ad can be shown to a household per minute.	metric
householdFrequencyCap_frequencyCapValueMonth	householdFrequencyCap_frequencyCapValueMonth	The maximum number of times an ad can be shown to a household per month.	metric
householdFrequencyCap_frequencyCapValueMultiHour	householdFrequencyCap_frequencyCapValueMultiHour	The maximum number of times an ad can be shown to a household per multi-hour period.	metric
householdFrequencyCap_frequencyCapValueWeek	householdFrequencyCap_frequencyCapValueWeek	The maximum number of times an ad can be shown to a household per week.	metric
iabCategoryId	iabCategoryId	The primary IAB (Interactive Advertising Bureau) content category ID, used for content targeting or classification.	metric
iabSecondaryCategoryId	iabSecondaryCategoryId	The secondary IAB content category ID, providing more granular content targeting or classification.	metric
id	id	The unique identifier for the object.	dimension
inventoryTypes	inventoryTypes	Targeting based on types of ad inventory (e.g., guaranteed, non-guaranteed, direct).	dimension
isAllCountriesTargeted	isAllCountriesTargeted	A boolean indicating if all countries are targeted by the line item.	dimension
isCrossdeviceOff	isCrossdeviceOff	A boolean indicating if cross-device targeting is disabled.	dimension
isNativeEnabled	isNativeEnabled	A boolean indicating if native ad format is enabled for the line item.	dimension
isps	isps	Targeting based on the Internet Service Providers of users.	dimension
landingPageUrl	landingPageUrl	The URL of the landing page where users are directed after clicking an ad.	dimension
language	language	The language targeted for ad delivery.	dimension
languages	languages	Targeting based on the languages of users or content.	dimension
lineFrequencyCap	lineFrequencyCap	Frequency capping settings applied at the line item level.	dimension
mediaType	mediaType	The type of media for the creative (e.g., image, video, native).	dimension
mobileBrowsers	mobileBrowsers	Targeting based on mobile web browsers used by users.	dimension
mobileCarriers	mobileCarriers	Targeting based on mobile network carriers of users.	dimension
mobileMakes	mobileMakes	Targeting based on the manufacturers of mobile devices.	dimension
mobileModels	mobileModels	Targeting based on the specific models of mobile devices.	dimension
mobileOs	mobileOs	Targeting based on mobile operating systems (e.g., iOS, Android).	dimension
mobilePlacements	mobilePlacements	Targeting based on ad placement types within mobile applications or websites.	dimension
name	name	The name of the object (e.g., campaign name, line item name).	dimension
objective	objective	The primary advertising objective for the campaign or line item (e.g., brand awareness, website traffic, conversions).	dimension
orderFrequencyCap	orderFrequencyCap	Configuration for frequency capping applied at the order (campaign) level.	dimension
orderFrequencyCap_frequencyCapPacingType	orderFrequencyCap_frequencyCapPacingType	The pacing type for frequency capping at the order (campaign) level.	dimension
orderFrequencyCap_frequencyCapPeriodMultiHour	orderFrequencyCap_frequencyCapPeriodMultiHour	The multi-hour period for order-level frequency capping.	metric
orderFrequencyCap_frequencyCapValueDay	orderFrequencyCap_frequencyCapValueDay	The maximum number of times an ad can be shown within an order per day.	metric
orderFrequencyCap_frequencyCapValueHour	orderFrequencyCap_frequencyCapValueHour	The maximum number of times an ad can be shown within an order per hour.	metric
orderFrequencyCap_frequencyCapValueMinute	orderFrequencyCap_frequencyCapValueMinute	The maximum number of times an ad can be shown within an order per minute.	metric
orderFrequencyCap_frequencyCapValueMonth	orderFrequencyCap_frequencyCapValueMonth	The maximum number of times an ad can be shown within an order per month.	metric
orderFrequencyCap_frequencyCapValueMultiHour	orderFrequencyCap_frequencyCapValueMultiHour	The maximum number of times an ad can be shown within an order per multi-hour period.	metric
orderFrequencyCap_frequencyCapValueWeek	orderFrequencyCap_frequencyCapValueWeek	The maximum number of times an ad can be shown within an order per week.	metric
orderFrequencyCap_orderId	orderFrequencyCap_orderId	The unique identifier of the order to which the frequency cap applies.	metric
orderId	orderId	This field represents the unique identifier for an order or campaign within the Yahoo DSP. It is used to filter and retrieve details about specific packages or line items.	metric
os	os	Targeting based on the operating systems of users’ devices (e.g., Windows, macOS).	dimension
pacingModeType	pacingModeType	The method by which the budget is spent over time (e.g., standard, accelerated).	dimension
packageEnabled	packageEnabled	A boolean indicating if the package is currently enabled.	dimension
packageId	packageId	The unique identifier for an advertising package.	metric
pixelId	pixelId	The unique identifier for a conversion pixel.	metric
playerSizes	playerSizes	Targeting based on the size of video players where ads will be displayed.	dimension
positions	positions	Targeting based on the position of the ad on a page or screen (e.g., above the fold).	dimension
publishersIncluded	publishersIncluded	A list of publishers explicitly included for ad delivery.	dimension
schedules.budget	schedules.budget	The total budget allocated for a specific schedule.	metric
schedules.dailyBudget	schedules.dailyBudget	The daily budget allocated for a specific schedule.	metric
schedules.dailyBudgetType	schedules.dailyBudgetType	The type of daily budget (e.g., fixed, impression-based) for a schedule.	dimension
schedules.endDateStr	schedules.endDateStr	The end date of the schedule, formatted as a string.	dimension
schedules.id	schedules.id	The unique identifier for a specific schedule.	metric
schedules.impBudget	schedules.impBudget	The total impression budget allocated for a specific schedule.	metric
schedules.impDailyBudget	schedules.impDailyBudget	The daily impression budget allocated for a specific schedule.	metric
schedules.name	schedules.name	The name of the schedule.	dimension
schedules.startDateStr	schedules.startDateStr	The start date of the schedule, formatted as a string.	dimension
segmentsExcluded	segmentsExcluded	A list of audience segments to exclude from ad delivery.	dimension
segmentsIncluded	segmentsIncluded	A list of audience segments to include for ad delivery.	dimension
siteListsExcluded	siteListsExcluded	A list of site or app lists to exclude from ad delivery.	dimension
siteListsIncluded	siteListsIncluded	A list of site or app lists to include for ad delivery.	dimension
status	status	The current operational status of the object (e.g., active, paused, archived).	dimension
supplyType	supplyType	The type of inventory supply where ads will be served (e.g., open exchange, private marketplace).	dimension
timezone	timezone	The timezone associated with the account or campaign.	dimension
updatedAt	updatedAt	The timestamp indicating when the object was last updated.	dimension
userFrequencyCap	userFrequencyCap	Configuration for frequency capping applied at the individual user level.	dimension
userFrequencyCap_frequencyCapPacingType	userFrequencyCap_frequencyCapPacingType	The pacing type for frequency capping at the user level.	dimension
userFrequencyCap_frequencyCapPeriodMultiHour	userFrequencyCap_frequencyCapPeriodMultiHour	The multi-hour period for user-level frequency capping.	metric
userFrequencyCap_frequencyCapValueDay	userFrequencyCap_frequencyCapValueDay	The maximum number of times an ad can be shown to a user per day.	metric
userFrequencyCap_frequencyCapValueHour	userFrequencyCap_frequencyCapValueHour	The maximum number of times an ad can be shown to a user per hour.	metric
userFrequencyCap_frequencyCapValueMinute	userFrequencyCap_frequencyCapValueMinute	The maximum number of times an ad can be shown to a user per minute.	metric
userFrequencyCap_frequencyCapValueMonth	userFrequencyCap_frequencyCapValueMonth	The maximum number of times an ad can be shown to a user per month.	metric
userFrequencyCap_frequencyCapValueMultiHour	userFrequencyCap_frequencyCapValueMultiHour	The maximum number of times an ad can be shown to a user per multi-hour period.	metric
userFrequencyCap_frequencyCapValueWeek	userFrequencyCap_frequencyCapValueWeek	The maximum number of times an ad can be shown to a user per week.	metric
videoContentLength	videoContentLength	Targeting based on the length of video content.	dimension
videoPlacementTypes	videoPlacementTypes	Targeting based on the placement types for video ads (e.g., in-stream, out-stream).	dimension
weatherConditions	weatherConditions	Targeting based on current weather conditions (e.g., sunny, rainy).	dimension
weatherHumidities_allHumidities	weatherHumidities_allHumidities	Targeting based on humidity levels in specific locations.	dimension
weatherTemperatures_allTemperatures	weatherTemperatures_allTemperatures	Targeting based on temperature ranges in specific locations.	dimension
weatherUVs	weatherUVs	Targeting based on UV index levels in specific locations.	dimension