Yahoo DSP Metadata: Most-used fields

The table below gives information about most-used fields that you can import from Yahoo DSP Metadata. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
bidMultiplierCap	bidMultiplierCap	The maximum value a bid multiplier can reach, preventing bids from exceeding a certain limit.	dimension
bidPrice	bidPrice	The price bid for an ad impression.	metric
budgetType	budgetType	The type of budget allocated (e.g., daily budget, total budget).	dimension
channelType	channelType	The type of advertising channel used for the line item (e.g., mobile, desktop, video).	dimension
completionThreshold	completionThreshold	The percentage threshold for video ad completion that is considered a conversion or goal.	metric
conversionList	conversionList	A list of conversion events tracked for the campaign or line item.	dimension
currency	currency	The currency type used for financial values.	dimension
feeList	feeList	A list of external costs, such as ad serving, measurement, and brand safety costs, that can be associated with a line item for tracking purposes to help manage advertising margins.	dimension
goalAmount	goalAmount	The target monetary amount for a specific campaign goal.	metric
goalType	goalType	The type of advertising goal for a campaign or line item (e.g., conversions, impressions).	dimension
id	id	The unique identifier for the object.	dimension
isNativeEnabled	isNativeEnabled	A boolean indicating if native ad format is enabled for the line item.	dimension
language	language	The language targeted for ad delivery.	dimension
mediaType	mediaType	The type of media for the creative (e.g., image, video, native).	dimension
name	name	The name of the object (e.g., campaign name, line item name).	dimension
objective	objective	The primary advertising objective for the campaign or line item (e.g., brand awareness, website traffic, conversions).	dimension
orderId	orderId	This field represents the unique identifier for an order or campaign within the Yahoo DSP. It is used to filter and retrieve details about specific packages or line items.	metric
pacingModeType	pacingModeType	The method by which the budget is spent over time (e.g., standard, accelerated).	dimension
packageId	packageId	The unique identifier for an advertising package.	metric
schedules.budget	schedules.budget	The total budget allocated for a specific schedule.	metric
schedules.dailyBudget	schedules.dailyBudget	The daily budget allocated for a specific schedule.	metric
schedules.dailyBudgetType	schedules.dailyBudgetType	The type of daily budget (e.g., fixed, impression-based) for a schedule.	dimension
schedules.endDateStr	schedules.endDateStr	The end date of the schedule, formatted as a string.	dimension
schedules.id	schedules.id	The unique identifier for a specific schedule.	metric
schedules.impBudget	schedules.impBudget	The total impression budget allocated for a specific schedule.	metric
schedules.impDailyBudget	schedules.impDailyBudget	The daily impression budget allocated for a specific schedule.	metric
schedules.name	schedules.name	The name of the schedule.	dimension
schedules.startDateStr	schedules.startDateStr	The start date of the schedule, formatted as a string.	dimension
status	status	The current operational status of the object (e.g., active, paused, archived).	dimension
supplyType	supplyType	The type of inventory supply where ads will be served (e.g., open exchange, private marketplace).	dimension
timezone	timezone	The timezone associated with the account or campaign.	dimension