Yahoo DSP Metadata: Most-used fields#
The table below gives information about most-used fields that you can import from Yahoo DSP Metadata. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
bidMultiplierCap Dimension
The maximum value a bid multiplier can reach, preventing bids from exceeding a certain limit.
bidPrice Metric
The price bid for an ad impression.
budgetType Dimension
The type of budget allocated (e.g., daily budget, total budget).
channelType Dimension
The type of advertising channel used for the line item (e.g., mobile, desktop, video).
completionThreshold Metric
The percentage threshold for video ad completion that is considered a conversion or goal.
conversionList Dimension
A list of conversion events tracked for the campaign or line item.
currency Dimension
The currency type used for financial values.
goalAmount Metric
The target monetary amount for a specific campaign goal.
goalType Dimension
The type of advertising goal for a campaign or line item (e.g., conversions, impressions).
id Dimension
The unique identifier for the object.
isNativeEnabled Dimension
A boolean indicating if native ad format is enabled for the line item.
language Dimension
The language targeted for ad delivery.
mediaType Dimension
The type of media for the creative (e.g., image, video, native).
name Dimension
The name of the object (e.g., campaign name, line item name).
objective Dimension
The primary advertising objective for the campaign or line item (e.g., brand awareness, website traffic, conversions).
orderId Metric
This field represents the unique identifier for an order or campaign within the Yahoo DSP. It is used to filter and retrieve details about specific packages or line items.
pacingModeType Dimension
The method by which the budget is spent over time (e.g., standard, accelerated).
packageId Metric
The unique identifier for an advertising package.
schedules.budget Metric
The total budget allocated for a specific schedule.
schedules.dailyBudget Metric
The daily budget allocated for a specific schedule.
schedules.dailyBudgetType Dimension
The type of daily budget (e.g., fixed, impression-based) for a schedule.
schedules.endDateStr Dimension
The end date of the schedule, formatted as a string.
schedules.id Metric
The unique identifier for a specific schedule.
schedules.impBudget Metric
The total impression budget allocated for a specific schedule.
schedules.impDailyBudget Metric
The daily impression budget allocated for a specific schedule.
schedules.name Dimension
The name of the schedule.
schedules.startDateStr Dimension
The start date of the schedule, formatted as a string.
status Dimension
The current operational status of the object (e.g., active, paused, archived).
supplyType Dimension
The type of inventory supply where ads will be served (e.g., open exchange, private marketplace).
timezone Dimension
The timezone associated with the account or campaign.