Yahoo DSP: Most-used fields#
The table below gives information about most-used fields that you can import from Yahoo DSP. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
100p_complete |
100p_complete |
The number of video starts that resulted in 100% video completion. |
metric |
100p_completion_rate |
100p_completion_rate |
The percentage of video starts that resulted in a 100% completed video. |
metric |
25p_complete |
25p_complete |
The number of video starts that resulted in at least 25% video completion. |
metric |
50p_complete |
50p_complete |
The number of video starts that resulted in at least 50% video completion. |
metric |
75p_complete |
75p_complete |
The number of video starts that resulted in at least 75% video completion. |
metric |
ad_id |
ad_id |
The unique identifier for the ad. |
dimension |
ad_name |
ad_name |
The name of the ad. |
dimension |
ad_serving_cost |
ad_serving_cost |
A variable cost tracking expenses related to third-party storage, tracking, and delivery of ad assets, including per-impression charges and fees. |
metric |
ad_verification_cost |
ad_verification_cost |
A cost associated with the measurement and verification of target delivery. |
metric |
advertiser_group_name |
advertiser_group_name |
The name of a customized group of advertisers, as defined by the user. |
dimension |
advertiser_id |
advertiser_id |
The unique identifier for the advertiser. |
dimension |
advertiser_name |
advertiser_name |
The name of the advertiser. |
dimension |
advertiser_spending |
advertiser_spending |
The total amount spent by the advertiser. |
metric |
campaign_id |
campaign_id |
The unique identifier for the campaign. |
dimension |
campaign_name |
campaign_name |
The name of the campaign. |
dimension |
click_through_conversion |
click_through_conversion |
The number of conversions that occurred after a user clicked on an ad. |
metric |
clicks |
clicks |
The total number of times an ad was clicked. |
metric |
conversion |
conversion |
The total number of conversions, where a conversion is a user action defined by a conversion rule. |
metric |
cpa |
cpa |
Cost Per Acquisition, the cost incurred for each conversion. |
metric |
cpc |
cpc |
Cost Per Click, the cost incurred for each click on an ad. |
metric |
creative_id |
creative_id |
The unique identifier for the creative asset. |
dimension |
creative_name |
creative_name |
The name of the creative asset. |
dimension |
creative_size |
creative_size |
A string that specifies the name of the creative size, expressed in terms of its dimensions (e.g., ‘300x250’). |
dimension |
creative_size_id |
creative_size_id |
The unique identifier for the creative size. |
dimension |
cross_device_conversions |
cross_device_conversions |
The number of conversions attributed across multiple devices for a single user, supported by enhanced attribution capabilities. |
metric |
ctr |
ctr |
Click-Through Rate, the percentage of users who viewed an ad and clicked it. |
metric |
date |
date |
The date of the report data. |
dimension |
device_type_name |
device_type_name |
The name of the specific device type (e.g., Android Phone, iPhone). |
dimension |
dynamic_conversion_value |
dynamic_conversion_value |
The monetary value of a conversion event that can vary dynamically, often tracked via the Conversion API. |
metric |
exchange_deal_id |
exchange_deal_id |
The unique identifier for a programmatic advertising deal on a specific ad exchange. These deals represent agreements between an exchange and an advertiser, typically negotiated offline and executed programmatically. |
dimension |
exchange_id |
exchange_id |
The unique identifier for the ad exchange. |
dimension |
exchange_name |
exchange_name |
The name of the ad exchange. |
dimension |
impressions |
impressions |
The total number of times an ad has been loaded and displayed. |
metric |
inventory_cost |
inventory_cost |
The cost of the ad inventory, calculated from inventory eCPM and impressions. |
metric |
line_channel_type_name |
line_channel_type_name |
Categorizes lines by channel type (e.g., Audio, CTV, DOOH, Native, Standard Display, Standard Video). |
metric |
line_goal_type_name |
line_goal_type_name |
The name of the goal type defined for a line (e.g., CPC, CPA, eCPM). |
dimension |
line_id |
line_id |
The unique identifier for the line item. |
dimension |
line_name |
line_name |
The name of the line item. |
dimension |
measurable_impressions |
measurable_impressions |
The number of impressions that were measured for viewability. |
metric |
network_profit |
network_profit |
Tracks network profit based on inventory costs, excluding data costs, data verification services costs, and other fees. |
metric |
package_name |
package_name |
The name of the package. |
dimension |
region_id |
region_id |
The ID for the geographical region or state where an event occurred. |
dimension |
region_name |
region_name |
The name of the geographical region or state (e.g., California, Quebec) where an event occurred. |
dimension |
seat_id |
seat_id |
The unique identifier for the DSP seat. |
dimension |
seat_name |
seat_name |
The name of the DSP seat. |
dimension |
start_views |
start_views |
The number of times a video ad started playing. |
metric |
viewable_impressions |
viewable_impressions |
The number of impressions that were considered viewable according to MRC Viewable Impression Guidelines. |
metric |