Yahoo DSP: Most-used fields

The table below gives information about most-used fields that you can import from Yahoo DSP. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
100p_complete	100p_complete	The number of video starts that resulted in 100% video completion.	metric
100p_completion_rate	100p_completion_rate	The percentage of video starts that resulted in a 100% completed video.	metric
25p_complete	25p_complete	The number of video starts that resulted in at least 25% video completion.	metric
25p_completion_rate	25p_completion_rate	The percentage of video starts that resulted in at least a 25% completed video.	metric
50p_complete	50p_complete	The number of video starts that resulted in at least 50% video completion.	metric
50p_completion_rate	50p_completion_rate	The percentage of video starts that resulted in at least a 50% completed video.	metric
75p_complete	75p_complete	The number of video starts that resulted in at least 75% video completion.	metric
75p_completion_rate	75p_completion_rate	The percentage of video starts that resulted in at least a 75% completed video.	metric
Spend	Spend	The total amount of money spent on advertising campaigns.	metric
ad_id	ad_id	The unique identifier for the ad.	dimension
ad_name	ad_name	The name of the ad.	dimension
ad_serving_cost	ad_serving_cost	A variable cost tracking expenses related to third-party storage, tracking, and delivery of ad assets, including per-impression charges and fees.	metric
ad_verification_cost	ad_verification_cost	A cost associated with the measurement and verification of target delivery.	metric
advertiser_ecpm	advertiser_ecpm	The effective cost per thousand impressions (eCPM) for the advertiser. It is calculated as (Ad Spend / Impressions) * 1000.	metric
advertiser_group_id	advertiser_group_id	The identifier for a customized group of advertisers.	dimension
advertiser_group_name	advertiser_group_name	The name of a customized group of advertisers, as defined by the user.	dimension
advertiser_id	advertiser_id	The unique identifier for the advertiser.	dimension
advertiser_name	advertiser_name	The name of the advertiser.	dimension
advertiser_spending	advertiser_spending	The total amount spent by the advertiser.	metric
age_name	age_name	The demographic age range of the user viewing the ad.	dimension
audience_impressions	audience_impressions	A unit of measure that includes the total number of times people passing Digital-Out-Of-Home screens are likely to notice a message.	metric
audience_measurement_cost	audience_measurement_cost	A variable cost that tracks expenses associated with the identification and measurement of delivery to specific audiences, segments, or devices.	metric
average_frequency	average_frequency	The average number of impressions served per unique user.	metric
brand_safety_cost	brand_safety_cost	A variable cost that tracks expenses related to inventory quality, brand safety, and fraud avoidance.	metric
budget_schedule_budget	budget_schedule_budget	The budget amount allocated for a specific budget schedule within a campaign.	dimension
campaign_id	campaign_id	The unique identifier for the campaign.	dimension
campaign_name	campaign_name	The name of the campaign.	dimension
city_name	city_name	The name of the city where the ad impression occurred.	dimension
click_through_conversion	click_through_conversion	The number of conversions that occurred after a user clicked on an ad.	metric
click_through_conversion_rate	click_through_conversion_rate	The percentage of click-through conversions.	metric
clicks	clicks	The total number of times an ad was clicked.	metric
connection_type	connection_type	The active connection type for the device when the ad was displayed, such as Wifi or Cellular.	dimension
conversion	conversion	The total number of conversions, where a conversion is a user action defined by a conversion rule.	metric
country_id	country_id	The unique identifier for the consumer’s country.	dimension
country_name	country_name	The name of the country where the ad impression occurred.	dimension
cpa	cpa	Cost Per Acquisition, the cost incurred for each conversion.	metric
cpc	cpc	Cost Per Click, the cost incurred for each click on an ad.	metric
creative_id	creative_id	The unique identifier for the creative asset.	dimension
creative_name	creative_name	The name of the creative asset.	dimension
creative_size	creative_size	A string that specifies the name of the creative size, expressed in terms of its dimensions (e.g., ‘300x250’).	dimension
creative_size_id	creative_size_id	The unique identifier for the creative size.	dimension
cross_device_conversions	cross_device_conversions	The number of conversions attributed across multiple devices for a single user, supported by enhanced attribution capabilities.	metric
ctr	ctr	Click-Through Rate, the percentage of users who viewed an ad and clicked it.	metric
date	date	The date of the report data.	dimension
deal_id	deal_id	A unique identifier for a private deal or programmatic guaranteed deal.	dimension
deal_name	deal_name	The name of the deal.	dimension
deal_type	deal_type	The type of deal used by the DSP to win impressions. Examples include No Deal, Standard Deal, or Guaranteed Deal.	dimension
device_category_id	device_category_id	The unique identifier for the device category.	metric
device_category_name	device_category_name	The name of the device category, often referring to the mobile operating system.	dimension
device_type_id	device_type_id	The unique identifier for the device type used by the consumer. Examples include Desktop, Phone, Tablet, or Connected TV.	dimension
device_type_name	device_type_name	The name of the specific device type (e.g., Android Phone, iPhone).	dimension
domain	domain	The domain name of the website or app where the ad was displayed.	dimension
dynamic_conversion_value	dynamic_conversion_value	The monetary value of a conversion event that can vary dynamically, often tracked via the Conversion API.	metric
estimated_billable_amount	estimated_billable_amount	The estimated total costs and fees associated with lines or campaigns, including inventory cost, platform fee, total data fee, seat management fee, total vendor fee, order management fee, programmatic guaranteed deal fee, and total tax (if applicable).	metric
exchange_deal_id	exchange_deal_id	The unique identifier of the exchange deal received from the supply partner.	dimension
exchange_id	exchange_id	The unique identifier for the ad exchange.	dimension
exchange_name	exchange_name	The name of the ad exchange.	dimension
gender_id	gender_id	The unique identifier for the gender of the audience segment. Possible values include Unknown, Male, or Female.	metric
gender_name	gender_name	The demographic gender of the user viewing the ad.	dimension
impression_dist_non_measurable	impression_dist_non_measurable	Tracks the percentage of impressions where viewability could not be measured. It is calculated as Non-Measurable Impressions divided by Total Impressions.	metric
impression_dist_non_viewable	impression_dist_non_viewable	The percentage of impressions that were not viewable.	metric
impression_dist_viewable	impression_dist_viewable	The percentage of impressions that were viewable.	metric
impressions	impressions	The total number of times an ad has been loaded and displayed.	metric
inventory_cost	inventory_cost	The cost of the ad inventory, calculated from inventory eCPM and impressions.	metric
inventory_cost_api	inventory_cost_api	The amount paid to publishers as reported by the API.	metric
inventory_ecpm	inventory_ecpm	The effective cost per thousand impressions paid to publishers. This was previously known as Publisher eCPM.	metric
landing_page_domain	landing_page_domain	The domain of the final landing page where the ad directs users.	dimension
landing_page_url	landing_page_url	The URL of the page where users are directed after clicking an ad.	dimension
line_channel_type_name	line_channel_type_name	Categorizes lines by channel type (e.g., Audio, CTV, DOOH, Native, Standard Display, Standard Video).	metric
line_goal_type_id	line_goal_type_id	The unique identifier for the line’s goal type, such as CPC, CPA, or ROAS.	dimension
line_goal_type_name	line_goal_type_name	The name of the goal type defined for a line (e.g., CPC, CPA, eCPM).	dimension
line_id	line_id	The unique identifier for the line item.	dimension
line_name	line_name	The name of the line item.	dimension
measurable_impressions	measurable_impressions	The number of impressions that were measured for viewability.	metric
month	month	The month of the year, used as a time dimension for reporting.	dimension
network_profit	network_profit	Tracks network profit based on inventory costs, excluding data costs, data verification services costs, and other fees.	metric
non_measurable_impressions	non_measurable_impressions	Impressions that could not be measured for viewability due to technical limitations or publisher page design.	metric
non_viewable_impression	non_viewable_impression	The number of impressions that were not viewable according to viewability standards. This corresponds to ‘Yahoo+ Nonviewable impressions’ in the API documentation.	metric
order_management_fee	order_management_fee	Tracks the fee associated with order management.	metric
other_cost	other_cost	A custom fee type defined at the line level for miscellaneous costs associated with running digital media campaigns.	metric
package_id	package_id	The unique identifier for the package.	dimension
package_name	package_name	The name of the package.	dimension
pixel_id	pixel_id	A unique identifier for the pixel used for tracking events or audience segments.	dimension
pixel_name	pixel_name	The name of the pixel used for tracking conversions or audience segments.	dimension
platform_fee	platform_fee	The technical fee charged for using the Yahoo DSP. This was previously known as Seat Tech Fee.	metric
postal_code_id	postal_code_id	The consumer’s zip or postal code.	dimension
region_id	region_id	The ID for the geographical region or state where an event occurred.	dimension
region_name	region_name	The name of the geographical region or state (e.g., California, Quebec) where an event occurred.	dimension
seat_id	seat_id	The unique identifier for the DSP seat.	dimension
seat_management_fee	seat_management_fee	The cost or fee charged for professional services provided by the platform account team for a specific seat.	metric
seat_name	seat_name	The name of the DSP seat.	dimension
skipped_ads	skipped_ads	The total count of video ads that were skipped by users.	metric
start_views	start_views	The number of times a video ad started playing.	metric
subdomain	subdomain	A specific subdomain of a site, such as a regional property or subsite.	dimension
total_data_fee	total_data_fee	The total fee charged for using audience data. This was previously known as Seat Data Fee.	metric
total_variable_cost	total_variable_cost	The sum of all variable costs, including ad serving, verification, audience measurement, brand safety, viewability, and other miscellaneous costs.	metric
total_vendor_fee	total_vendor_fee	The total cost of third-party vendor services purchased in the Vendor Store, such as targeting, inventory quality, and measurement services.	metric
unique_viewers	unique_viewers	The number of unique users who viewed an ad.	metric
video_content_length	video_content_length	The length of a video in predefined intervals, such as ‘Up to 2 mins’ or ‘2-5 mins’.	dimension
view_through_conversion	view_through_conversion	Tracks view-through conversions, which occur when a user views an ad impression and then converts without clicking.	metric
viewability_cost	viewability_cost	The cost of third-party viewability targeting services you opt in to in the Vendor Store.	metric
viewable_impressions	viewable_impressions	The number of impressions that were considered viewable according to MRC Viewable Impression Guidelines.	metric
viewable_rate	viewable_rate	The percentage of measured impressions that were viewable. This corresponds to ‘Yahoo+ Viewable Rate’ in the API documentation.	metric