Yahoo DSP: Most-used fields#
The table below gives information about most-used fields that you can import from Yahoo DSP. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
100%_complete |
100%_complete |
metric |
100p_complete |
100p_complete |
metric |
100p_completion_rate |
100p_completion_rate |
metric |
25%_complete |
25%_complete |
metric |
25p_complete |
25p_complete |
metric |
25p_completion_rate |
25p_completion_rate |
metric |
50%_complete |
50%_complete |
metric |
50p_complete |
50p_complete |
metric |
50p_completion_rate |
50p_completion_rate |
metric |
75%_complete |
75%_complete |
metric |
75p_complete |
75p_complete |
metric |
75p_completion_rate |
75p_completion_rate |
metric |
Exchange name |
Exchange name |
dimension |
Hour |
Hour |
dimension |
Month |
Month |
dimension |
Spend |
Spend |
metric |
ad |
ad |
dimension |
ad_id |
ad_id |
dimension |
ad_name |
ad_name |
dimension |
ad_position_id |
ad_position_id |
dimension |
ad_position_name |
ad_position_name |
dimension |
ad_serving_cost |
ad_serving_cost |
metric |
ad_verification_cost |
ad_verification_cost |
metric |
advertiser |
advertiser |
dimension |
advertiser_category_id |
advertiser_category_id |
dimension |
advertiser_currency |
advertiser_currency |
dimension |
advertiser_currency_id |
advertiser_currency_id |
dimension |
advertiser_ecpm |
advertiser_ecpm |
metric |
advertiser_ecpm_advertiser_currency |
advertiser_ecpm_advertiser_currency |
metric |
advertiser_group_id |
advertiser_group_id |
dimension |
advertiser_group_name |
advertiser_group_name |
dimension |
advertiser_id |
advertiser_id |
dimension |
advertiser_name |
advertiser_name |
dimension |
advertiser_spending |
advertiser_spending |
metric |
advertiser_spending_EUR |
advertiser_spending_EUR |
metric |
advertiser_spending_advertiser_currency |
advertiser_spending_advertiser_currency |
metric |
advertiser_status |
advertiser_status |
dimension |
advertiser_timezone |
advertiser_timezone |
dimension |
age_id |
age_id |
dimension |
age_name |
age_name |
dimension |
audience_impressions |
audience_impressions |
metric |
audience_measurement_cost |
audience_measurement_cost |
metric |
average_frequency |
average_frequency |
metric |
brand_safety_cost |
brand_safety_cost |
metric |
browser_type_id |
browser_type_id |
dimension |
browser_type_name |
browser_type_name |
dimension |
campaign_currency |
campaign_currency |
dimension |
campaign_end_date |
campaign_end_date |
dimension |
campaign_id |
campaign_id |
dimension |
campaign_name |
campaign_name |
dimension |
campaign_start_date |
campaign_start_date |
dimension |
campaign_status |
campaign_status |
dimension |
city_id |
city_id |
dimension |
city_name |
city_name |
dimension |
click_through_conversion |
click_through_conversion |
metric |
click_through_conversion_rate |
click_through_conversion_rate |
metric |
clicks |
clicks |
metric |
connection_type |
connection_type |
dimension |
conversion |
conversion |
metric |
conversion_rate |
conversion_rate |
metric |
country_id |
country_id |
dimension |
country_name |
country_name |
dimension |
cpa |
cpa |
metric |
cpc |
cpc |
metric |
created_date |
created_date |
dimension |
creative_id |
creative_id |
dimension |
creative_name |
creative_name |
dimension |
creative_size |
creative_size |
dimension |
creative_size_id |
creative_size_id |
dimension |
cross_device_conversions |
cross_device_conversions |
metric |
ctr |
ctr |
metric |
date |
date |
dimension |
day |
day |
dimension |
deal_id |
deal_id |
dimension |
deal_name |
deal_name |
dimension |
deal_type |
deal_type |
dimension |
desktop_os_name |
desktop_os_name |
dimension |
device_category_id |
device_category_id |
dimension |
device_category_name |
device_category_name |
dimension |
device_type_id |
device_type_id |
dimension |
device_type_name |
device_type_name |
dimension |
domain |
domain |
dimension |
dynamic_conversion_value |
dynamic_conversion_value |
metric |
endDate |
budget_schedule_end_date |
dimension |
estimated_billable_amount |
estimated_billable_amount |
metric |
exchange_deal_id |
exchange_deal_id |
dimension |
exchange_id |
exchange_id |
dimension |
exchange_name |
exchange_name |
dimension |
filtered_impressions |
filtered_impressions |
metric |
gender_id |
gender_id |
dimension |
gender_name |
gender_name |
dimension |
id |
budget_schedule_id |
dimension |
impression_dist_non_measurable |
impression_dist_non_measurable |
metric |
impression_dist_non_viewable |
impression_dist_non_viewable |
metric |
impression_dist_viewable |
impression_dist_viewable |
metric |
impressions |
impressions |
metric |
inventory_cost |
inventory_cost |
metric |
inventory_cost_EUR |
inventory_cost_EUR |
metric |
inventory_cost_api |
inventory_cost_api |
metric |
inventory_ecpm |
inventory_ecpm |
metric |
inventory_type |
inventory_type |
dimension |
landing_page_domain |
landing_page_domain |
dimension |
landing_page_url |
landing_page_url |
dimension |
line |
line |
dimension |
line_billing_method_id |
line_billing_method_id |
dimension |
line_billing_method_name |
line_billing_method_name |
metric |
line_channel_type_name |
line_channel_type_name |
dimension |
line_goal_type_id |
line_goal_type_id |
dimension |
line_goal_type_name |
line_goal_type_name |
dimension |
line_id |
line_id |
dimension |
line_name |
line_name |
dimension |
measurable_impressions |
measurable_impressions |
metric |
native_type |
native_type |
dimension |
network_profit |
network_profit |
metric |
non_measurable_impressions |
non_measurable_impressions |
metric |
non_viewable_impression |
non_viewable_impression |
metric |
order_management_fee |
order_management_fee |
metric |
other_cost |
other_cost |
metric |
package_id |
package_id |
dimension |
package_name |
package_name |
dimension |
pixel_id |
pixel_id |
dimension |
pixel_name |
pixel_name |
dimension |
platform_fee |
platform_fee |
metric |
postal_code_id |
postal_code_id |
dimension |
publisher_earnings_advertiser_currency |
publisher_earnings_advertiser_currency |
metric |
region_id |
region_id |
dimension |
region_name |
region_name |
dimension |
roas |
roas |
metric |
roas_action_value |
roas_action_value |
metric |
roas_action_value_advertiser_currency |
roas_action_value_advertiser_currency |
metric |
roas_advertiser |
roas_advertiser |
dimension |
scheduleBudget |
budget_schedule_budget |
dimension |
scheduleBudgetType |
budget_schedule_type |
dimension |
scheduleDailyBudget |
budget_schedule_daily_budget |
metric |
seat_data_fee |
seat_data_fee |
metric |
seat_data_fee_EUR |
seat_data_fee_EUR |
metric |
seat_id |
seat_id |
dimension |
seat_management_fee |
seat_management_fee |
metric |
seat_management_fee_EUR |
seat_management_fee_EUR |
metric |
seat_name |
seat_name |
dimension |
seat_tech_fee |
seat_tech_fee |
metric |
seat_tech_fee_EUR |
seat_tech_fee_EUR |
metric |
skipped_ads |
skipped_ads |
metric |
startDate |
budget_schedule_start_date |
dimension |
start_views |
start_views |
metric |
subdomain |
subdomain |
dimension |
third_party_data_fees |
third_party_data_fees |
metric |
total_data_fee |
total_data_fee |
metric |
total_variable_cost |
total_variable_cost |
metric |
total_vendor_fee |
total_vendor_fee |
metric |
unique_viewers |
unique_viewers |
metric |
video_ad_placement |
video_ad_placement |
dimension |
video_content_length |
video_content_length |
dimension |
video_player_size |
video_player_size |
dimension |
view_through_conversion |
view_through_conversion |
metric |
viewability_cost |
viewability_cost |
metric |
viewable_impressions |
viewable_impressions |
metric |
viewable_rate |
viewable_rate |
metric |
yahoo_data_fees |
yahoo_data_fees |
metric |
yahoo_data_fees_EUR |
yahoo_data_fees_EUR |
metric |