Yahoo DSP: Most-used fields#
The table below gives information about most-used fields that you can import from Yahoo DSP. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
100p_complete Metric
The number of video starts that resulted in 100% video completion.
100p_completion_rate Metric
The percentage of video starts that resulted in a 100% completed video.
25p_complete Metric
The number of video starts that resulted in at least 25% video completion.
25p_completion_rate Metric
The percentage of video ad impressions that reached 25% completion.
50p_complete Metric
The number of video starts that resulted in at least 50% video completion.
50p_completion_rate Metric
The percentage of video ad impressions that reached 50% completion.
75p_complete Metric
The number of video starts that resulted in at least 75% video completion.
75p_completion_rate Metric
The percentage of video ad impressions that reached 75% completion.
ad_format Dimension
The specific format of an advertisement, such as Display, Video, Native, Audio, or Connected TV (CTV), indicating how the ad is presented to the user.
ad_id Dimension
The unique identifier for the ad.
ad_name Dimension
The name of the ad.
ad_serving_cost Metric
A variable cost tracking expenses related to third-party storage, tracking, and delivery of ad assets, including per-impression charges and fees.
advertiser_ecpm Metric
The effective cost per thousand impressions (eCPM) for the advertiser. It is calculated as (Ad Spend / Impressions) * 1000.
advertiser_group_id Dimension
The identifier for a customized group of advertisers.
advertiser_group_name Dimension
The name of a customized group of advertisers, as defined by the user.
advertiser_id Dimension
The unique identifier for the advertiser.
advertiser_name Dimension
The name of the advertiser.
advertiser_spending Metric
The total amount spent by the advertiser.
age_name Dimension
The name of the age group, expressed as a range (e.g., '25-34'), used for audience targeting and reporting.
audience_impressions Metric
The total number of times an ad associated with a specific audience was displayed.
budget_schedule_budget Dimension
The budget amount allocated for a specific budget schedule within a campaign.
campaign_end_date Dimension
The end date of the campaign.
campaign_id Dimension
The unique identifier for the campaign.
campaign_name Dimension
The name of the campaign.
campaign_start_date Dimension
The start date of the campaign.
click_through_conversion Metric
The number of conversions that occurred after a user clicked on an ad.
click_through_conversion_rate Metric
The rate at which users convert after clicking on an ad, calculated as conversions divided by clicks.
clicks Metric
The total number of times an ad was clicked.
connection_type Dimension
The active connection type for the device when the ad was displayed, such as Wifi or Cellular.
conversion Metric
The total number of conversions, where a conversion is a user action defined by a conversion rule.
country_name Dimension
The name of the country where the ad impression occurred.
cpa Metric
Cost Per Acquisition, the cost incurred for each conversion.
cpc Metric
Cost Per Click, the cost incurred for each click on an ad.
creative_id Dimension
The unique identifier for the creative asset.
creative_name Dimension
The name of the creative asset.
creative_size Dimension
A string that specifies the name of the creative size, expressed in terms of its dimensions (e.g., '300x250').
creative_size_id Metric
The unique identifier for the creative size.
cross_device_conversions Metric
The number of conversions attributed across multiple devices for a single user, supported by enhanced attribution capabilities.
ctr Metric
Click-Through Rate, the percentage of users who viewed an ad and clicked it.
date Dimension
The date of the report data.
deal_id Dimension
A unique identifier for a private deal or programmatic guaranteed deal.
deal_name Dimension
The name of the deal.
deal_type Dimension
The type of deal used by the DSP to win impressions. Examples include No Deal, Standard Deal, or Guaranteed Deal.
device_category_id Metric
The unique identifier for the device category.
device_category_name Dimension
The name of the device category, often referring to the mobile operating system.
device_type_id Dimension
The unique identifier for the device type used by the consumer. Examples include Desktop, Phone, Tablet, or Connected TV.
device_type_name Dimension
The name of the specific device type (e.g., Android Phone, iPhone).
domain Dimension
The domain name of the website or app where the ad was displayed.
estimated_billable_amount Metric
The estimated total costs and fees associated with lines or campaigns, including inventory cost, platform fee, total data fee, seat management fee, total vendor fee, order management fee, programmatic guaranteed deal fee, and total tax (if applicable).
exchange_deal_id Dimension
The unique identifier of the exchange deal received from the supply partner.
exchange_id Dimension
The unique identifier for the ad exchange.
exchange_name Dimension
The name of the ad exchange.
gender_id Metric
The unique identifier for a specific gender, used for audience targeting and reporting purposes. Possible values include Male, Female, and Unknown.
gender_name Dimension
The name of the gender (e.g., 'MALE', 'FEMALE', 'UNKNOWN') used for audience targeting and reporting.
impressions Metric
The total number of times an ad has been loaded and displayed.
inventory_cost Metric
The cost of the ad inventory, calculated from inventory eCPM and impressions.
inventory_ecpm Metric
The effective cost per thousand impressions paid to publishers. This was previously known as Publisher eCPM.
line_channel_type_name Metric
Categorizes lines by channel type (e.g., Audio, CTV, DOOH, Native, Standard Display, Standard Video).
line_goal_type_id Dimension
The unique identifier for the type of goal set for an advertising line item, indicating its optimization objective.
line_goal_type_name Dimension
The name of the goal type defined for a line (e.g., CPC, CPA, eCPM).
line_id Metric
The unique identifier for the line item.
line_name Dimension
The name of the line item.
measurable_impressions Metric
The number of impressions that were measured for viewability.
network_profit Metric
Tracks network profit based on inventory costs, excluding data costs, data verification services costs, and other fees.
non_measurable_impressions Metric
The number of impressions that were filtered or deemed invalid by the Yahoo DSP platform due to factors such as non-human traffic or other quality control measures.
non_viewable_impression Metric
The number of ad impressions that were deemed not viewable according to industry standards.
package_id Dimension
The unique identifier for the package.
package_name Dimension
The name of the package.
pixel_id Dimension
A unique identifier for the pixel used for tracking events or audience segments.
pixel_name Dimension
The name of the pixel used for tracking conversions or audience segments.
platform_fee Metric
The technical fee charged for using the Yahoo DSP. This was previously known as Seat Tech Fee.
postal_code_id Dimension
The consumer's zip or postal code.
region_id Dimension
The ID for the geographical region or state where an event occurred.
region_name Dimension
The name of the geographical region or state (e.g., California, Quebec) where an event occurred.
seat_id Metric
The unique identifier for the DSP seat.
seat_name Dimension
The name of the DSP seat.
skipped_ads Metric
The total number of video ads that users chose to skip before completion.
start_views Metric
The number of times a video ad started playing.
subdomain Dimension
The subdomain where an ad was displayed.
total_data_fee Metric
The total fee charged for using audience data. This was previously known as Seat Data Fee.
total_vendor_fee Metric
The total cost of third-party vendor services purchased in the Vendor Store, such as targeting, inventory quality, and measurement services.
video_content_length Dimension
The length of a video in predefined intervals, such as 'Up to 2 mins' or '2-5 mins'.
video_player_size Dimension
This dimension provides the categorized size of the video player based on bid request dimensions, with possible values such as Large, Medium, Small, or Unknown.
view_through_conversion Metric
Tracks view-through conversions, which occur when a user views an ad impression and then converts without clicking.
viewable_impressions Metric
The number of impressions that were considered viewable according to MRC Viewable Impression Guidelines.
viewable_rate Metric
The percentage of measured impressions that were viewable. This corresponds to 'Yahoo+ Viewable Rate' in the API documentation.