Yahoo! JAPAN Ads: Most-used fields#
The table below gives information about most-used fields that you can import from Yahoo! JAPAN Ads. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
ABSOLUTE_TOP_IMPRESSION_PERCENTAGE |
Search absolute top impression rate |
metric |
ACCOUNT_ID |
Account ID |
metric |
ACCOUNT_NAME |
Account Name |
dimension |
ADGROUP_BID |
Ad group bid |
metric |
ADGROUP_ID |
Ad group ID |
metric |
ADGROUP_NAME |
Ad group name |
dimension |
ADGROUP_TRACKING_ID |
Ad group tracking ID |
metric |
AD_EDITORIAL_STATUS |
Editorial Status |
dimension |
AD_ID |
Ad ID |
metric |
AD_KEYWORD_ID |
Keyword ID |
metric |
AD_NAME |
Ad Name |
dimension |
AD_TRACKING_ID |
Ad tracking ID |
metric |
AD_TYPE |
Ad Type |
dimension |
ALL_CONV |
Conversions (all) |
metric |
ALL_CONV_RATE |
Conv. rate (all) |
metric |
ALL_CONV_VALUE |
Conv. value (all) |
metric |
ALL_CONV_VALUE_PER_COST |
Conv. value (all)/cost |
metric |
ASSET_DESCRIPTION1 |
Asset (description1) |
dimension |
ASSET_DESCRIPTION2 |
Asset (description2) |
dimension |
ASSET_DESCRIPTION3 |
Asset (description3) |
dimension |
ASSET_DESCRIPTION4 |
Asset (description4) |
dimension |
ASSET_TITLE1 |
Asset (title1) |
dimension |
ASSET_TITLE10 |
Asset (title10) |
dimension |
ASSET_TITLE11 |
Asset (title11) |
dimension |
ASSET_TITLE12 |
Asset (title12) |
dimension |
ASSET_TITLE13 |
Asset (title13) |
dimension |
ASSET_TITLE14 |
Asset (title14) |
dimension |
ASSET_TITLE15 |
Asset (title15) |
dimension |
ASSET_TITLE2 |
Asset (title2) |
dimension |
ASSET_TITLE3 |
Asset (title3) |
dimension |
ASSET_TITLE4 |
Asset (title4) |
dimension |
ASSET_TITLE5 |
Asset (title5) |
dimension |
ASSET_TITLE6 |
Asset (title6) |
dimension |
ASSET_TITLE7 |
Asset (title7) |
dimension |
ASSET_TITLE8 |
Asset (title8) |
dimension |
ASSET_TITLE9 |
Asset (title9) |
dimension |
AVG_CPC |
Avg. CPC |
metric |
Ad Group Bid |
Ad Group Bid |
metric |
Ad Group ID |
Ad Group ID |
metric |
Ad Group Name |
Ad Group Name |
dimension |
Ad Group Tracking ID |
Ad Group Tracking ID |
metric |
All Conv. |
All Conv. |
metric |
All Conv. Rate |
All Conv. Rate |
metric |
All Conv. Value |
All Conv. Value |
metric |
All Conv. Value Per Cost |
All Conv. Value Per Cost |
metric |
BID |
Bid (JPY) |
metric |
BID_STRATEGY_ID |
Portfolio bidding ID |
dimension |
BID_STRATEGY_NAME |
Portfolio bidding name |
dimension |
BID_STRATEGY_TYPE |
Bid strategy |
dimension |
BUDGET_LOST_IMPRESSION_SHARE |
Lost impression share (budget) |
metric |
Budget Lost Impression Share |
Budget Lost Impression Share |
metric |
CAMPAIGN_END_DATE |
End Date |
metric |
CAMPAIGN_ID |
CampaignID |
metric |
CAMPAIGN_NAME |
Campaign name |
dimension |
CAMPAIGN_START_DATE |
Start Date |
metric |
CAMPAIGN_TRACKING_ID |
Campaign tracking ID |
metric |
CAMPAIGN_TYPE |
Campaign type |
dimension |
CLICKS |
Clicks |
metric |
CLICK_RATE |
CTR |
metric |
CLICK_TYPE |
ClickType |
dimension |
CONVERSIONS |
Conversions |
metric |
CONVERSION_NAME |
Conversion name |
dimension |
CONV_RATE |
Conv. rate |
metric |
CONV_VALUE |
Conv. value |
metric |
CONV_VALUE_PER_COST |
Conv. value/cost |
metric |
COST |
Cost |
metric |
COST_PER_ALL_CONV |
Cost/conv. (all) |
metric |
COST_PER_CONV |
Cost/conv. |
metric |
CREATIVE_QUALITY_SCORE |
Ad relevance |
dimension |
CROSS_DEVICE_CONVERSIONS |
Cross-device conv. |
metric |
Campaign Name |
Campaign Name |
dimension |
Campaign Tracking ID |
Campaign Tracking ID |
metric |
Conv. Rate |
Conv. Rate |
metric |
Conv. Value |
Conv. Value |
metric |
Conv. Value Per Cost |
Conv. Value Per Cost |
metric |
Conversions across devices |
Conversions across devices |
metric |
Cost Per All Conv. |
Cost Per All Conv. |
metric |
Cost Per Conv. |
Cost Per Conv. |
metric |
DAILY_SPENDING_LIMIT |
Daily Spending Limit |
metric |
DAY |
Day |
dimension |
DAY_OF_WEEK |
Day of the week |
dimension |
DESCRIPTION1 |
Description 1 |
dimension |
DESCRIPTION2 |
Description 2 |
dimension |
DESTINATION_URL |
Destination URL |
dimension |
DEVICE |
Device |
dimension |
DIRECTORY1 |
Directory1 |
dimension |
DIRECTORY2 |
Directory2 |
dimension |
DISPLAY_URL |
Display URL |
dimension |
Day of week |
Day of week |
dimension |
ENHANCED_CPC_ENABLED |
Enhanced CPC |
dimension |
EXACT_MATCH_IMPRESSION_SHARE |
Exact match impression share |
metric |
Exact Match Impression Share |
Exact Match Impression Share |
metric |
FINAL_URL |
Final URL |
dimension |
FINAL_URL_SMARTPHONE |
Smartphone final URL |
dimension |
FIRST_PAGE_BID_ESTIMATE |
First page bid estimate |
dimension |
First Page Bid Estimate |
First Page Bid Estimate |
dimension |
HISTORICAL_CREATIVE_QUALITY_SCORE |
Ad relevance (hist.) |
dimension |
HISTORICAL_LANDING_PAGE_QUALITY_SCORE |
Landing page experience (hist.) |
dimension |
HISTORICAL_QUALITY_SCORE |
Quality index (hist.) |
metric |
HISTORICAL_SEARCH_PREDICTED_CTR |
Expected CTR (hist.) |
dimension |
HOUR_OF_DAY |
Hour of day |
metric |
IMPRESSION_SHARE |
Impression share |
metric |
IMPS |
Impressions |
metric |
INVALID_CLICKS |
Invalid clicks |
metric |
INVALID_CLICK_RATE |
Invalid Click Rate |
metric |
Impression Share |
Impression Share |
metric |
Invalid Clicks |
Invalid Clicks |
metric |
KEYWORD |
Keyword |
dimension |
KEYWORD_MATCH_TYPE |
Match Type |
dimension |
KEYWORD_TRACKING_ID |
Keyword tracking ID |
metric |
Keyword Tracking ID |
Keyword Tracking ID |
metric |
MONTH |
Month |
dimension |
NEGATIVE_KEYWORD |
Negative Keywords |
dimension |
NETWORK |
Show ads on |
dimension |
Network |
Network |
dimension |
POST_CLICK_QUALITY_SCORE |
Landing page experience |
dimension |
QUALITY_INDEX |
Quality index |
metric |
QUALITY_LOST_IMPRESSION_SHARE |
Lost impression share (rank) |
metric |
QUARTER |
Quarter |
dimension |
Quality Index |
Quality Index |
metric |
Quality Lost Impression Share |
Quality Lost Impression Share |
metric |
SEARCH_ABSOLUTE_TOP_IMPRESSION_SHARE |
Search absolute top impression share |
metric |
SEARCH_BUDGET_LOST_ABSOLUTE_TOP_IMPRESSION_SHARE |
Search absolute top impression share (budget) |
metric |
SEARCH_BUDGET_LOST_TOP_IMPRESSION_SHARE |
Search top impression share (budget) |
metric |
SEARCH_PREDICTED_CTR |
Expected CTR |
dimension |
SEARCH_RANK_LOST_ABSOLUTE_TOP_IMPRESSION_SHARE |
Search absolute top lost impression share (rank) |
metric |
SEARCH_RANK_LOST_TOP_IMPRESSION_SHARE |
Search top lost impression share (rank) |
metric |
SEARCH_TOP_IMPRESSION_SHARE |
Search top impression share |
metric |
SYSTEM_SERVING_STATUS |
Keyword status |
dimension |
Search lost absolute top impression share (budget) |
Search lost absolute top impression share (budget) |
metric |
Search lost absolute top impression share (rank) |
Search lost absolute top impression share (rank) |
metric |
Search lost top impression share (budget) |
Search lost top impression share (budget) |
metric |
Search lost top impression share (rank) |
Search lost top impression share (rank) |
metric |
TITLE1 |
Title1 |
dimension |
TITLE2 |
Title2 |
dimension |
TITLE3 |
Title3 |
dimension |
TOP_IMPRESSION_PERCENTAGE |
Search top impression rate |
metric |
TOP_OF_PAGE_BID_ESTIMATE |
Top of page bid estimate |
dimension |
TRACKING_URL |
Tracking URL |
dimension |
Top Of Page Bid Estimate |
Top Of Page Bid Estimate |
dimension |
VALUE_PER_ALL_CONV |
Conv. value (all)/conv. (all) |
metric |
VALUE_PER_CONV |
Conv. value/conv. |
metric |
Value Per All Conv. |
Value Per All Conv. |
metric |
Value Per Conv. |
Value Per Conv. |
metric |
WEEK |
Week (Mon-Sun) |
dimension |
Week |
Week |
dimension |
YEAR |
Year |
metric |