Zeta DSP: Most-used fieldsΒΆ
The table below gives information about most-used fields that you can import from Zeta DSP. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad_size Dimension
The size of the advertisement creative, typically expressed in width by height (e.g., 300x250).
advertisement_id Dimension
A unique identifier for the advertisement creative.
advertisement_name Dimension
The name associated with the advertising campaign, retrieved as part of campaign metadata.
advertiser_id Dimension
A unique identifier for the advertiser.
advertiser_name Dimension
The name of the advertiser associated with the campaigns and advertisements running on the platform. This identifies the client sponsoring the advertising efforts.
campaign_currency Dimension
The currency used for the campaign's financial reporting, as specified when fetching report data using the `use_campaign_currency` parameter.
campaign_end_date Dimension
The end date of the campaign for which the report data is being fetched, corresponding to the `end_date` parameter in the report request.
campaign_id Dimension
A unique identifier for the campaign.
campaign_name Dimension
The name of the advertising campaign. Campaigns are a primary organizational unit for advertising efforts, grouping related advertisements and strategies.
campaign_start_date Dimension
The start date of the campaign for which the report data is being fetched, corresponding to the `start_date` parameter in the report request.
clicks Metric
The total number of times users clicked on an advertisement.
client_revenue Metric
The revenue generated for the client from the advertising activity.
conversions Metric
The total number of desired actions completed by users after interacting with an advertisement, such as a purchase or signup.
date Dimension
The specific calendar date for which the reported advertising data is aggregated, used as a temporal dimension for reporting.
device Dimension
The type of device used by the user (e.g., mobile, desktop, tablet).
impressions Metric
The total number of times an advertisement was displayed to users.
line_item_id Dimension
A unique identifier for a line item, which represents a specific ad delivery setting or strategy within a campaign.
line_item_name Dimension
The name of the line item within a campaign. Line items represent a specific allocation of budget and targeting parameters within a broader campaign.
rf_viewability_measured_impressions Dimension
The total number of ad impressions for which viewability could be measured. "RF" indicates this metric includes only Zeta-specific data.
rf_viewability_percentage Dimension
The percentage of impressions for display or video ads that were considered viewable according to industry standards. "RF" indicates this metric includes only Zeta-specific data.
spend Metric
The total cost incurred for an advertising campaign.
tactic_id Dimension
A unique identifier for a specific advertising tactic or strategy employed within a campaign.
tactic_name Dimension
The descriptive name of the advertising tactic used within a campaign.
video_clicks Metric
The number of clicks on video advertisements.
video_completions Metric
The number of times a video advertisement was watched to 100% completion.
video_first_quartile_reached Metric
The number of times video advertisements were played to at least 25% of their total duration.
video_midpoint_reached Metric
The number of times video advertisements were played to at least 50% (midpoint) of their total duration.
video_starts Metric
The number of times a video advertisement began playing.
video_third_quartile_reached Metric
The number of times video advertisements were played to at least 75% of their total duration.
video_views Metric
The total number of times a video advertisement was viewed.