Zeta DSP: Most-used fields

The table below gives information about most-used fields that you can import from Zeta DSP. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Campaign	Campaign	The name of the advertising campaign.	dimension
Channel	Channel	The channel through which the ad was delivered.	dimension
Client Industry	Client Industry	The industry category to which the client belongs, used for reporting and segmentation.	dimension
Client Industry Subsector	Client Industry Subsector	A more specific subcategory within the client’s industry, used for detailed reporting and segmentation.	dimension
Placement	Placement	The specific location (within each Publisher) where ads were served, often incorporating ad size and traffic characteristics.	dimension
Publisher	Publisher	The name of the publisher or exchange on which ads were served.	dimension
ad_size	ad_size	The size of the advertisement creative, typically expressed in width x height (e.g., 300x250). This dimension helps analyze ad performance across different ad placements.	dimension
advertisement_id	advertisement_id	The unique identifier of the ad (creative) that was served.	dimension
advertisement_name	advertisement_name	The name of the ad (creative) that was served.	dimension
advertisement_type	advertisement_type	The type of ad that was served, such as Text, Html, ImageBanner, Flash, VastVideo, Facebook, Instagram, or Native.	metric
advertiser	advertiser	The name of the advertiser associated with the campaign.	dimension
advertiser_id	advertiser_id	The unique identifier for the advertiser associated with the campaign.	dimension
advertiser_name	advertiser_name	The name of the advertiser associated with the campaign.	dimension
agency_fee_exc_vat	agency_fee_exc_vat	The fee charged by the agency for managing the advertising campaign, excluding Value Added Tax (VAT).	metric
agency_fee_inc_vat	agency_fee_inc_vat	The fee charged by the agency for managing the advertising campaign, including Value Added Tax (VAT).	metric
agency_fee_percentage	agency_fee_percentage	The agency’s fee expressed as a percentage, often calculated from the total media spend or other campaign costs.	metric
average_frequency	average_frequency	The average number of campaign impressions delivered to each unique viewer in the target demographic.	dimension
billing_type	billing_type	The method used to bill customers.	metric
browser	browser	The browser on which the ad was displayed.	dimension
campaign_currency	campaign_currency	The currency used for the campaign.	dimension
campaign_end_date	campaign_end_date	The end date of the campaign in US Eastern time.	dimension
campaign_id	campaign_id	The unique identifier for the campaign.	dimension
campaign_name	campaign_name	The name of the campaign.	dimension
campaign_start_date	campaign_start_date	The start date of the campaign in US Eastern time.	dimension
channel	channel	The channel through which the ad was delivered.	dimension
channel_name	channel_name	The name of the delivery channel used for ads.	dimension
clicks	clicks	The total number of clicks on ads delivered.	metric
client	client	The name or identifier of the client associated with the advertising campaign.	dimension
client_revenue	client_revenue	The revenue generated for the client.	metric
conversion_rate	conversion_rate	The rate of conversions delivered per impression, recognized on the date of conversion.	dimension
conversions	conversions	The number of credited conversions driven by Rocket Fuel/Zeta DSP.	metric
cpa	cpa	Cost per Action, representing the advertiser’s spend for each credited conversion action, recognized on the conversion date.	metric
cpc	cpc	Spend per click delivered.	dimension
cpm	cpm	CPM paid by the advertiser for all paid impressions delivered.	metric
ctr	ctr	Click-Through Rate, calculated as clicks on ads divided by impressions delivered.	metric
data_cost	data_cost	The cost incurred for utilizing third-party data segments for audience targeting in the campaign.	metric
date	date	The specific date on which impressions were served, used for daily reports.	dimension
datetime	datetime	The date and time, with hourly granularity, on which impressions were served.	dimension
day of week	day of week	The day of the week on which impressions were served.	dimension
day_of_the_year	day_of_the_year	The numerical day within the year (1-365 or 366) when the impressions were served.	metric
delivery_channel	delivery_channel	The channel through which the ad was displayed.	dimension
device	device	The type of device on which the ad was displayed.	dimension
effective_cpm	effective_cpm	The effective Cost per Mille (thousand impressions) achieved by the advertiser, accounting for both paid and bonus impressions.	metric
flight_id	flight_id	The unique identifier for a flight, which is a distinct time segment of campaign delivery with defined start and end dates.	dimension
flight_name	flight_name	The name of the flight, representing a distinct time segment within a campaign.	dimension
format	format	The format of the ad or media, such as Display, Video, or Native.	dimension
impression_day_conversions	impression_day_conversions	The number of conversions attributed to the ad impression day.	metric
impressions	impressions	The total number of ad impressions delivered, based on third-party data or Rocket Fuel counts.	metric
line_item_id	line_item_id	The unique identifier for a line item, which is a billable reporting unit within a campaign.	dimension
line_item_name	line_item_name	The name of the line item, a billable reporting unit within a campaign.	dimension
media	media	The type of media inventory where the ad was displayed (e.g., display, video, native).	dimension
media_cost	media_cost	The direct cost of purchasing ad impressions or placements from media sources.	metric
media_format	media_format	The format of the ad that was served, such as Display, Video, or Native.	metric
media_type	media_type	The overall type of media served, e.g., Display Media, Ad Effectiveness Survey.	metric
month of year	month of year	The month in which impressions were served.	dimension
operating_system	operating_system	The operating system on which the ad was displayed.	dimension
paid_impressions	paid_impressions	The number of impressions that were paid for.	metric
partner	partner	The name or identifier of the programmatic partner or ad exchange providing the inventory.	dimension
partner_placement	partner_placement	The specific placement or inventory location on a partner’s platform where the ad appeared.	dimension
placement	placement	The specific location (within each Publisher) where ads were served, often incorporating ad size and traffic characteristics.	dimension
pricing_type	pricing_type	The method used to bill customers for advertising services.	dimension
publisher_impressions	publisher_impressions	The total number of impressions recorded by the publisher.	metric
publisher_name	publisher_name	The name of the publisher or exchange on which ads were served.	dimension
raw_media_spend	raw_media_spend	The total amount spent on purchasing ad inventory before any additional fees or taxes are applied.	metric
raw_media_spend_inc_vat	raw_media_spend_inc_vat	The total amount spent on purchasing ad inventory, including Value Added Tax (VAT), before other fees.	metric
rf_click_conversions	rf_click_conversions	The number of conversions attributed to user clicks on advertisements.	metric
rf_clicks	rf_clicks	The total number of clicks recorded for the advertisements within the campaign.	metric
rf_client_revenue	rf_client_revenue	The revenue generated for the client from advertising campaigns managed through the RocketFuel (Zeta DSP) platform. This metric quantifies the financial return on advertising spend.	metric
rf_conversion_rate	rf_conversion_rate	The percentage of ad interactions (e.g., clicks, impressions) that resulted in a conversion.	metric
rf_conversions	rf_conversions	The total number of desired actions or events completed by users, attributed to the advertising campaign.	metric
rf_cross_device_conversions	rf_cross_device_conversions	The number of conversions where a user interacted with an ad on one device and completed the conversion on another.	dimension
rf_impressions	rf_impressions	The total number of times an advertisement was displayed to users.	metric
rf_in_view_impressions	rf_in_view_impressions	The number of impressions that met industry standards for viewability (e.g., a certain percentage of the ad’s pixels were on screen for a minimum duration).	metric
rf_viewability_measured_impressions	rf_viewability_measured_impressions	The total number of impressions for which viewability data was successfully measured and recorded.	metric
roas	roas	Return on Ad Spend, a metric indicating the revenue generated for every dollar spent on advertising.	metric
site_name	site_name	The name of the website or application where the advertisement was displayed.	dimension
spend	spend	The total cost incurred from the advertiser to Rocket Fuel during a period, including partner commission.	metric
sub_network_id	sub_network_id	The unique identifier for the sub-network associated with the delivery data.	dimension
tactic	tactic	The name of the internal subunit of a Line Item used to optimize performance or delivery.	dimension
tactic_id	tactic_id	The unique identifier for a tactic, an internal subunit of a Line Item.	dimension
tactic_name	tactic_name	The name of the tactic, an internal subunit of a Line Item.	dimension
targeting	targeting	The criteria used to target specific audiences for ad delivery, such as demographics, interests, or geography.	dimension
total_fees_exc_vat	total_fees_exc_vat	The sum of all fees (e.g., agency, platform) associated with the campaign, excluding Value Added Tax (VAT).	metric
total_fees_inc_vat	total_fees_inc_vat	The sum of all fees (e.g., agency, platform) associated with the campaign, including Value Added Tax (VAT).	metric
total_spend_exc_vat	total_spend_exc_vat	The total cost of the advertising campaign, including media spend and all fees, excluding Value Added Tax (VAT).	metric
total_spend_inc_vat	total_spend_inc_vat	The total cost of the advertising campaign, including media spend and all fees, including Value Added Tax (VAT).	metric
vendor_in_view_impressions	vendor_in_view_impressions	Impressions that were deemed in-view as reported by a third-party vendor.	metric
video_clicks	video_clicks	The number of clicks on video ads.	metric
video_completions	video_completions	The number of video impressions where the user played the entire video.	metric
video_first_quartile_reached	video_first_quartile_reached	The number of video impressions where the user reached the 25% point of the video.	metric
video_midpoint_reached	video_midpoint_reached	The number of video impressions where the user reached the 50% point of the video.	metric
video_starts	video_starts	The number of times a video ad started playing.	metric
video_third_quartile_reached	video_third_quartile_reached	The number of video impressions where the user reached the 75% point of the video.	metric
video_views	video_views	The number of times video impressions were viewed.	metric
view_conversions	view_conversions	The number of conversions attributed to users viewing an advertisement (impression-based conversions).	metric
viewability_vendor_measured_impressions	viewability_vendor_measured_impressions	Impressions whose viewability was measured by a third-party vendor.	metric