Zeta DSP: Most-used fields#
The table below gives information about most-used fields that you can import from Zeta DSP. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
advertisement_id Dimension
A unique identifier for the advertisement creative.
advertisement_name Dimension
The name associated with the advertising campaign, retrieved as part of campaign metadata.
advertiser_id Dimension
A unique identifier for the advertiser.
advertiser_name Dimension
The name of the advertiser associated with the campaigns and advertisements running on the platform. This identifies the client sponsoring the advertising efforts.
campaign_id Dimension
A unique identifier for the campaign.
campaign_name Dimension
The name of the advertising campaign. Campaigns are a primary organizational unit for advertising efforts, grouping related advertisements and strategies.
clicks Metric
The total number of times users clicked on an advertisement.
client_revenue Metric
The revenue generated for the client from the advertising activity.
conversions Metric
The total number of desired actions completed by users after interacting with an advertisement, such as a purchase or signup.
date Dimension
The specific calendar date for which the reported advertising data is aggregated, used as a temporal dimension for reporting.
device Dimension
The type of device used by the user (e.g., mobile, desktop, tablet).
impressions Metric
The total number of times an advertisement was displayed to users.
line_item_id Dimension
A unique identifier for a line item, which represents a specific ad delivery setting or strategy within a campaign.
line_item_name Dimension
The name of the line item within a campaign. Line items represent a specific allocation of budget and targeting parameters within a broader campaign.
spend Metric
The total cost incurred for an advertising campaign.
video_clicks Metric
The number of clicks on video advertisements.
video_completions Metric
The number of times a video advertisement was watched to 100% completion.
video_starts Metric
The number of times a video advertisement began playing.
video_views Metric
The total number of times a video advertisement was viewed.