Zeta DSP: Most-used fields#
The table below gives information about most-used fields that you can import from Zeta DSP. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
ad_size |
ad_size |
dimension |
|
advertisement_id |
advertisement_id |
A unique identifier for the advertisement creative. |
dimension |
advertiser_id |
advertiser_id |
A unique identifier for the advertiser. |
dimension |
billing_type |
billing_type |
metric |
|
browser |
browser |
The web browser used by the user when an ad event occurred. |
dimension |
campaign_id |
campaign_id |
A unique identifier for the campaign. |
dimension |
clicks |
clicks |
The total number of times users clicked on an advertisement. |
metric |
client_revenue |
client_revenue |
The revenue generated for the client from the advertising activity. |
metric |
conversions |
conversions |
The total number of desired actions completed by users after interacting with an advertisement, such as a purchase or signup. |
metric |
data_cost |
data_cost |
metric |
|
date |
date |
The date on which the ad event occurred, typically used for daily reporting. |
dimension |
datetime |
datetime |
The specific date and time when the ad event occurred. |
dimension |
delivery_channel |
delivery_channel |
The channel through which the advertisement was delivered (e.g., web, in-app). |
dimension |
device |
device |
The type of device used by the user (e.g., mobile, desktop, tablet). |
dimension |
flight_id |
flight_id |
A unique identifier for a specific flight, which defines the start and end dates and budget for an ad delivery period within a campaign. |
dimension |
impressions |
impressions |
The total number of times an advertisement was displayed to users. |
metric |
line_item_id |
line_item_id |
A unique identifier for a line item, which represents a specific ad delivery setting or strategy within a campaign. |
dimension |
media_cost |
media_cost |
metric |
|
media_format |
media_format |
metric |
|
operating_system |
operating_system |
The operating system of the device used by the user (e.g., iOS, Android, Windows). |
dimension |
paid_impressions |
paid_impressions |
Impressions that were successfully bid for and bought in ad exchange auctions. |
metric |
placement |
placement |
dimension |
|
pricing_type |
pricing_type |
The model used to price the ad inventory (e.g., CPM, CPC, CPA). |
dimension |
publisher_impressions |
publisher_impressions |
The total impressions reported by the publisher, which may differ from Zeta’s reported impressions. |
metric |
rf_click_conversions |
rf_click_conversions |
Conversions attributed specifically to clicks within the Zeta DSP platform. |
metric |
rf_clicks |
rf_clicks |
The total number of clicks on advertisements recorded specifically within the Zeta DSP platform. |
metric |
rf_client_revenue |
rf_client_revenue |
Client revenue attributed specifically to activity within the Zeta DSP platform. |
metric |
rf_conversions |
rf_conversions |
The total number of conversions recorded specifically within the Zeta DSP platform. |
metric |
rf_cross_device_conversions |
rf_cross_device_conversions |
Conversions attributed to interactions across multiple devices specifically within the Zeta DSP platform. |
dimension |
rf_impressions |
rf_impressions |
The total number of impressions displayed specifically within the Zeta DSP platform. |
metric |
rf_in_view_impressions |
rf_in_view_impressions |
The number of impressions that met industry standards for viewability (e.g., a certain percentage of the ad’s pixels were on screen for a minimum duration). |
metric |
rf_viewability_measured_impressions |
rf_viewability_measured_impressions |
The total number of impressions for which viewability data was successfully measured and recorded. |
metric |
spend |
spend |
The total cost incurred for an advertising campaign. |
metric |
sub_network_id |
sub_network_id |
dimension |
|
tactic_id |
tactic_id |
A unique identifier for a tactic, which defines specific targeting and bidding strategies within a line item. |
dimension |
vendor_in_view_impressions |
vendor_in_view_impressions |
Impressions that were deemed in-view as reported by a third-party vendor. |
metric |
video_clicks |
video_clicks |
The number of clicks on video advertisements. |
metric |
video_completions |
video_completions |
The number of times a video advertisement was watched to 100% completion. |
metric |
video_first_quartile_reached |
video_first_quartile_reached |
The number of times a video advertisement was watched up to 25% of its duration. |
metric |
video_midpoint_reached |
video_midpoint_reached |
The number of times a video advertisement was watched up to 50% of its duration. |
metric |
video_starts |
video_starts |
The number of times a video advertisement began playing. |
metric |
video_third_quartile_reached |
video_third_quartile_reached |
The number of times a video advertisement was watched up to 75% of its duration. |
metric |
video_views |
video_views |
The total number of times a video advertisement was viewed. |
metric |
view_conversions |
view_conversions |
Conversions attributed to a user viewing an ad, even if they didn’t click on it. |
metric |
viewability_vendor_measured_impressions |
viewability_vendor_measured_impressions |
Impressions whose viewability was measured by a third-party vendor. |
metric |