Zeta DSP: Most-used fields

The table below gives information about most-used fields that you can import from Zeta DSP. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
advertisement_id	advertisement_id	A unique identifier for the advertisement creative.	dimension
advertisement_name	advertisement_name		dimension
advertiser_id	advertiser_id	A unique identifier for the advertiser.	dimension
advertiser_name	advertiser_name	The name of the advertiser associated with the campaigns and advertisements running on the platform. This identifies the client sponsoring the advertising efforts.	dimension
campaign_id	campaign_id	A unique identifier for the campaign.	dimension
campaign_name	campaign_name	The name of the advertising campaign. Campaigns are a primary organizational unit for advertising efforts, grouping related advertisements and strategies.	dimension
clicks	clicks	The total number of times users clicked on an advertisement.	metric
client_revenue	client_revenue	The revenue generated for the client from the advertising activity.	metric
conversions	conversions	The total number of desired actions completed by users after interacting with an advertisement, such as a purchase or signup.	metric
date	date	The specific calendar date for which the reported advertising data is aggregated, used as a temporal dimension for reporting.	dimension
device	device	The type of device used by the user (e.g., mobile, desktop, tablet).	dimension
impressions	impressions	The total number of times an advertisement was displayed to users.	metric
line_item_id	line_item_id	A unique identifier for a line item, which represents a specific ad delivery setting or strategy within a campaign.	dimension
line_item_name	line_item_name	The name of the line item within a campaign. Line items represent a specific allocation of budget and targeting parameters within a broader campaign.	dimension
spend	spend	The total cost incurred for an advertising campaign.	metric
video_clicks	video_clicks	The number of clicks on video advertisements.	metric
video_completions	video_completions	The number of times a video advertisement was watched to 100% completion.	metric
video_starts	video_starts	The number of times a video advertisement began playing.	metric
video_views	video_views	The total number of times a video advertisement was viewed.	metric