Zeta DSP: Most-used fields

The table below gives information about most-used fields that you can import from Zeta DSP. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
rf_in_view_impressions	rf_in_view_impressions	The number of impressions that met industry standards for viewability (e.g., a certain percentage of the ad’s pixels were on screen for a minimum duration).	metric
rf_viewability_measured_impressions	rf_viewability_measured_impressions	The total number of impressions for which viewability data was successfully measured and recorded.	metric
vendor_in_view_impressions	vendor_in_view_impressions	Impressions that were deemed in-view as reported by a third-party vendor.	metric
viewability_vendor_measured_impressions	viewability_vendor_measured_impressions	Impressions whose viewability was measured by a third-party vendor.	metric