Zeta DSP: Most-used fields

The table below gives information about most-used fields that you can import from Zeta DSP. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
Campaign	Campaign	dimension
Channel	Channel	dimension
Client Industry	Client Industry	dimension
Client Industry Subsector	Client Industry Subsector	dimension
Placement	Placement	dimension
Publisher	Publisher	dimension
ad_size	ad_size	dimension
advertisement_id	advertisement_id	dimension
advertisement_name	advertisement_name	dimension
advertisement_type	advertisement_type	metric
advertiser	advertiser	dimension
advertiser_id	advertiser_id	dimension
advertiser_name	advertiser_name	dimension
agency_fee_exc_vat	agency_fee_exc_vat	metric
agency_fee_inc_vat	agency_fee_inc_vat	metric
agency_fee_percentage	agency_fee_percentage	metric
average_frequency	average_frequency	dimension
billing_type	billing_type	metric
browser	browser	dimension
campaign_currency	campaign_currency	dimension
campaign_end_date	campaign_end_date	dimension
campaign_id	campaign_id	dimension
campaign_name	campaign_name	dimension
campaign_start_date	campaign_start_date	dimension
channel	channel	dimension
channel_name	channel_name	dimension
clicks	clicks	metric
client	client	dimension
client_revenue	client_revenue	metric
conversion_rate	conversion_rate	dimension
conversions	conversions	metric
cpa	cpa	metric
cpc	cpc	dimension
cpm	cpm	metric
ctr	ctr	metric
data_cost	data_cost	metric
date	date	dimension
datetime	datetime	dimension
day of week	day of week	dimension
day_of_the_year	day_of_the_year	metric
delivery_channel	delivery_channel	dimension
device	device	dimension
effective_cpm	effective_cpm	metric
flight_id	flight_id	dimension
flight_name	flight_name	dimension
format	format	dimension
impression_day_conversions	impression_day_conversions	metric
impressions	impressions	metric
line_item_id	line_item_id	dimension
line_item_name	line_item_name	dimension
media	media	dimension
media_cost	media_cost	metric
media_format	media_format	metric
media_type	media_type	metric
month of year	month of year	dimension
operating_system	operating_system	dimension
paid_impressions	paid_impressions	metric
partner	partner	dimension
partner_placement	partner_placement	dimension
placement	placement	dimension
pricing_type	pricing_type	dimension
publisher_impressions	publisher_impressions	metric
publisher_name	publisher_name	dimension
raw_media_spend	raw_media_spend	metric
raw_media_spend_inc_vat	raw_media_spend_inc_vat	metric
rf_click_conversions	rf_click_conversions	metric
rf_clicks	rf_clicks	metric
rf_client_revenue	rf_client_revenue	metric
rf_conversion_rate	rf_conversion_rate	metric
rf_conversions	rf_conversions	metric
rf_cross_device_conversions	rf_cross_device_conversions	dimension
rf_impressions	rf_impressions	metric
rf_in_view_impressions	rf_in_view_impressions	dimension
rf_viewability_measured_impressions	rf_viewability_measured_impressions	dimension
roas	roas	metric
site_name	site_name	dimension
spend	spend	metric
sub_network_id	sub_network_id	dimension
tactic	tactic	dimension
tactic_id	tactic_id	dimension
tactic_name	tactic_name	dimension
targeting	targeting	dimension
total_fees_exc_vat	total_fees_exc_vat	metric
total_fees_inc_vat	total_fees_inc_vat	metric
total_spend_exc_vat	total_spend_exc_vat	metric
total_spend_inc_vat	total_spend_inc_vat	metric
vendor_in_view_impressions	vendor_in_view_impressions	dimension
video_clicks	video_clicks	metric
video_completions	video_completions	metric
video_first_quartile_reached	video_first_quartile_reached	metric
video_midpoint_reached	video_midpoint_reached	metric
video_starts	video_starts	metric
video_third_quartile_reached	video_third_quartile_reached	metric
video_views	video_views	metric
view_conversions	view_conversions	metric
viewability_vendor_measured_impressions	viewability_vendor_measured_impressions	dimension