Zeta DSP: Most-used fields

The table below gives information about most-used fields that you can import from Zeta DSP. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ad_size	ad_size	Represents the dimensions of the advertisement creative, such as its width and height, used for reporting purposes.	dimension
advertisement_id	advertisement_id	A unique identifier for the advertisement creative.	dimension
advertiser_id	advertiser_id	A unique identifier for the advertiser.	dimension
billing_type	billing_type	This field represents the pricing model or method used for an advertising campaign or line item within the Zeta DSP. It indicates how costs are accrued, such as CPM (cost per mille/thousand impressions), CPC (cost per click), or CPA (cost per acquisition).	metric
browser	browser	The web browser used by the user when an ad event occurred.	dimension
campaign_id	campaign_id	A unique identifier for the campaign.	dimension
clicks	clicks	The total number of times users clicked on an advertisement.	metric
client_revenue	client_revenue	The revenue generated for the client from the advertising activity.	metric
conversions	conversions	The total number of desired actions completed by users after interacting with an advertisement, such as a purchase or signup.	metric
data_cost	data_cost	The cost incurred for utilizing data segments for audience targeting and optimization within an advertising campaign.	metric
date	date	The specific calendar date for which the reported advertising data is aggregated, used as a temporal dimension for reporting.	dimension
datetime	datetime	The specific date and time when the ad event occurred.	dimension
delivery_channel	delivery_channel	The channel through which the advertisement was delivered (e.g., web, in-app).	dimension
device	device	The type of device used by the user (e.g., mobile, desktop, tablet).	dimension
flight_id	flight_id	A unique identifier for a specific flight, which defines the start and end dates and budget for an ad delivery period within a campaign.	dimension
impressions	impressions	The total number of times an advertisement was displayed to users.	metric
line_item_id	line_item_id	A unique identifier for a line item, which represents a specific ad delivery setting or strategy within a campaign.	dimension
media_cost	media_cost	The total financial expenditure on media placements to deliver advertising impressions or clicks.	metric
media_format	media_format	Describes the type of advertising creative, such as display, video, or native, impacting how the ad is presented.	metric
operating_system	operating_system	The operating system of the device used by the user (e.g., iOS, Android, Windows).	dimension
paid_impressions	paid_impressions	Impressions that were successfully bid for and bought in ad exchange auctions.	metric
placement	placement	Refers to the specific location or context where an advertisement is displayed, such as a particular website, application, or ad slot, used as a reporting dimension.	dimension
pricing_type	pricing_type	The model used to price the ad inventory (e.g., CPM, CPC, CPA).	dimension
publisher_impressions	publisher_impressions	The total number of times an advertisement was displayed to users by a specific publisher within the campaign duration.	metric
rf_click_conversions	rf_click_conversions	Conversions attributed specifically to clicks within the Zeta DSP platform.	metric
rf_clicks	rf_clicks	The total number of clicks on advertisements recorded specifically within the Zeta DSP platform.	metric
rf_client_revenue	rf_client_revenue	Client revenue attributed specifically to activity within the Zeta DSP platform.	metric
rf_conversions	rf_conversions	The total number of conversions recorded specifically within the Zeta DSP platform.	metric
rf_cross_device_conversions	rf_cross_device_conversions	Conversions attributed to interactions across multiple devices specifically within the Zeta DSP platform.	dimension
rf_impressions	rf_impressions	The total number of impressions displayed specifically within the Zeta DSP platform.	metric
rf_in_view_impressions	rf_in_view_impressions	The number of impressions that met industry standards for viewability (e.g., a certain percentage of the ad’s pixels were on screen for a minimum duration).	dimension
rf_viewability_measured_impressions	rf_viewability_measured_impressions	The total number of impressions for which viewability data was successfully measured and recorded.	dimension
spend	spend	The total cost incurred for an advertising campaign.	metric
sub_network_id	sub_network_id	An identifier for a specific advertising sub-network or exchange that facilitated the delivery of ad impressions.	dimension
tactic_id	tactic_id	A unique identifier for a tactic, which defines specific targeting and bidding strategies within a line item.	dimension
vendor_in_view_impressions	vendor_in_view_impressions	Impressions that were deemed in-view as reported by a third-party vendor.	dimension
video_clicks	video_clicks	The number of clicks on video advertisements.	metric
video_completions	video_completions	The number of times a video advertisement was watched to 100% completion.	metric
video_first_quartile_reached	video_first_quartile_reached	The number of times a video advertisement was watched up to 25% of its duration.	metric
video_midpoint_reached	video_midpoint_reached	The number of times a video advertisement was watched up to 50% of its duration.	metric
video_starts	video_starts	The number of times a video advertisement began playing.	metric
video_third_quartile_reached	video_third_quartile_reached	The number of times a video advertisement was watched up to 75% of its duration.	metric
video_views	video_views	The total number of times a video advertisement was viewed.	metric
view_conversions	view_conversions	Conversions attributed to a user viewing an ad, even if they didn’t click on it.	metric
viewability_vendor_measured_impressions	viewability_vendor_measured_impressions	Impressions whose viewability was measured by a third-party vendor.	dimension