Adjust Report Service: Most-used fields#
The table below gives information about most-used fields that you can import from Adjust Report Service. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
ad_account_id |
ad_account_id |
The unique identifier of the advertising account. |
dimension |
ad_impressions |
ad_impressions |
The total number of ad impressions served to end-users. |
metric |
ad_impressions_d0 |
ad_impressions_d0 |
The number of ad impressions on day 0 after install for a specific user cohort. |
metric |
ad_impressions_d1 |
ad_impressions_d1 |
The number of ad impressions on day 1 after install for a specific user cohort. |
metric |
ad_impressions_d10 |
ad_impressions_d10 |
The number of ad impressions on day 10 after install for a specific user cohort. |
metric |
ad_impressions_d100 |
ad_impressions_d100 |
The number of ad impressions on day 100 after install for a specific user cohort. |
metric |
ad_impressions_d101 |
ad_impressions_d101 |
The number of ad impressions on day 101 after install for a specific user cohort. |
metric |
ad_impressions_d102 |
ad_impressions_d102 |
The number of ad impressions on day 102 after install for a specific user cohort. |
metric |
ad_impressions_d119 |
ad_impressions_d119 |
The number of ad impressions on day 119 after install for a specific user cohort. |
metric |
ad_impressions_d12 |
ad_impressions_d12 |
The number of ad impressions on day 12 after install for a specific user cohort. |
metric |
ad_impressions_d120 |
ad_impressions_d120 |
The number of ad impressions on day 120 after install for a specific user cohort. |
metric |
ad_impressions_d13 |
ad_impressions_d13 |
The number of ad impressions on day 13 after install for a specific user cohort. |
metric |
ad_impressions_d14 |
ad_impressions_d14 |
The number of ad impressions on day 14 after install for a specific user cohort. |
metric |
ad_impressions_d15 |
ad_impressions_d15 |
The number of ad impressions on day 15 after install for a specific user cohort. |
metric |
ad_impressions_d16 |
ad_impressions_d16 |
The number of ad impressions on day 16 after install for a specific user cohort. |
metric |
ad_impressions_d17 |
ad_impressions_d17 |
The number of ad impressions on day 17 after install for a specific user cohort. |
metric |
ad_impressions_d22 |
ad_impressions_d22 |
The number of ad impressions on day 22 after install for a specific user cohort. |
metric |
ad_impressions_d75 |
ad_impressions_d75 |
The number of ad impressions on day 75 after install for a specific user cohort. |
metric |
ad_impressions_d76 |
ad_impressions_d76 |
The number of ad impressions on day 76 after install for a specific user cohort. |
metric |
ad_impressions_d77 |
ad_impressions_d77 |
The number of ad impressions on day 77 after install for a specific user cohort. |
metric |
ad_impressions_d78 |
ad_impressions_d78 |
The number of ad impressions on day 78 after install for a specific user cohort. |
metric |
ad_impressions_d79 |
ad_impressions_d79 |
The number of ad impressions on day 79 after install for a specific user cohort. |
metric |
ad_impressions_total_d0 |
ad_impressions_total_d0 |
The total number of ad impressions recorded for your campaigns on day 0, referring to the first day of engagement or activity within a cohort. |
metric |
ad_impressions_total_in_cohort_d0 |
ad_impressions_total_in_cohort_d0 |
The total number of ad impressions recorded for users within a specific cohort on day 0, which is the first day of their engagement. |
metric |
ad_revenue |
ad_revenue |
The revenue generated from serving in-app advertisements. |
metric |
ad_revenue_d0 |
ad_revenue_d0 |
The ad revenue generated on day 0 of a user’s engagement, representing revenue from in-app ads. |
metric |
ad_revenue_to_cost |
ad_revenue_to_cost |
The ratio of ad revenue to advertising cost. |
metric |
ad_rpm |
ad_rpm |
Ad Revenue per Mille (thousand) Impressions, calculated as ad revenue per one thousand ad impressions. |
metric |
add payment info_events |
add payment info_events |
The number of times the ‘add payment info’ event was triggered within the app. |
metric |
add shipping info_events |
add shipping info_events |
The number of times the ‘add shipping info’ event was triggered within the app. |
metric |
add to cart_d14_events_cohort |
add to cart_d14_events_cohort |
The number of ‘add to cart’ events occurring on day 14 for a specific user cohort. |
metric |
add to cart_d1_events_cohort |
add to cart_d1_events_cohort |
The number of ‘add to cart’ events occurring on day 1 for a specific user cohort. |
metric |
add to cart_events |
add to cart_events |
The number of times the ‘add to cart’ event was triggered within the app. |
metric |
add to cart_m0_events_cohort |
add to cart_m0_events_cohort |
The number of ‘add to cart’ events occurring within the initial month (month 0) for a specific user cohort. |
metric |
add to wishlist_events |
add to wishlist_events |
The number of times the ‘add to wishlist’ event was triggered within the app. |
metric |
add_to_cart_events |
add_to_cart_events |
The total number of times users added items to their shopping cart. |
metric |
add_to_wishlist_events |
add_to_wishlist_events |
The total number of times users added items to their wishlist. |
metric |
adgroup |
adgroup |
The ad group name, often including an ID, representing the second sub-level of a link. |
dimension |
adgroup_id_network |
adgroup_id_network |
The unique identifier for the ad group as provided by the advertising network. |
dimension |
adgroup_network |
adgroup_network |
The name of the ad group as reported by the advertising network. |
dimension |
adgroup_token |
adgroup_token |
The unique identifier for the ad group within the Adjust system. |
dimension |
adjust_cost |
adjust_cost |
The amount of money spent on ads, calculated using Adjust’s ad spend on engagement method. |
metric |
all_revenue |
all_revenue |
The total revenue generated by an app from all sources, including ad revenue and in-app revenue. |
metric |
all_revenue_d0 |
all_revenue_d0 |
The total revenue generated on day 0 after the initial event for a given user. |
metric |
all_revenue_d2 |
all_revenue_d2 |
The total revenue generated on day 2 after the initial event for a given user. |
metric |
all_revenue_d3 |
all_revenue_d3 |
The total revenue generated on day 3 after the initial event for a given user. |
metric |
all_revenue_d4 |
all_revenue_d4 |
The total revenue generated on day 4 after the initial event for a given user. |
metric |
all_revenue_d5 |
all_revenue_d5 |
The total revenue generated on day 5 after the initial event for a given user. |
metric |
all_revenue_d6 |
all_revenue_d6 |
The total revenue generated on day 6 after the initial event for a given user. |
metric |
all_revenue_d7 |
all_revenue_d7 |
The total revenue generated on day 7 after the initial event for a given user. |
metric |
all_revenue_to_cost |
all_revenue_to_cost |
The ratio of total revenue (all sources) to advertising cost. |
metric |
all_revenue_total_d0 |
all_revenue_total_d0 |
The cumulative total revenue generated up to day 0 (inclusive) for a given user or cohort. |
metric |
all_revenue_total_d1 |
all_revenue_total_d1 |
The cumulative total revenue generated up to day 1 (inclusive) for a given user or cohort. |
metric |
all_revenue_total_d2 |
all_revenue_total_d2 |
The cumulative total revenue generated up to day 2 (inclusive) for a given user or cohort. |
metric |
app |
app |
The name of the application. |
dimension |
app_token |
app_token |
The unique identifier for the application within the Adjust system. |
dimension |
app_version |
app_version |
The version of the mobile application from which the data was collected. |
dimension |
arpdau |
arpdau |
Average Revenue Per Daily Active User (ARPDAU), calculated using all revenue sources. |
metric |
arpdau_ad |
arpdau_ad |
Average Revenue Per Daily Active User (ARPDAU), calculated using only revenue from serving ads. |
metric |
arpdau_iap |
arpdau_iap |
Average Revenue Per Daily Active User (ARPDAU), calculated using in-app purchase revenue. |
metric |
assisted_installs |
assisted_installs |
The number of app installs that qualified for attribution but were not selected as the primary attribution source. |
metric |
att_consent_rate |
att_consent_rate |
The percentage of users who consented to the App Tracking Transparency (ATT) prompt. |
metric |
att_status_authorized |
att_status_authorized |
The number of users who have granted authorized App Tracking Transparency (ATT) status. |
metric |
att_status_denied |
att_status_denied |
The number of users who have denied App Tracking Transparency (ATT) status. |
metric |
att_status_non_determined |
att_status_non_determined |
The number of users whose App Tracking Transparency (ATT) status is not determined. |
metric |
att_status_restricted |
att_status_restricted |
The number of users whose App Tracking Transparency (ATT) status is restricted. |
metric |
attribution_clicks |
attribution_clicks |
The total number of clicks measured for campaigns, attributed by Adjust. |
metric |
attribution_impressions |
attribution_impressions |
The total number of ad impressions measured for campaigns, attributed by Adjust. |
metric |
attributions_total |
attributions_total |
The total count of all attributions, including both installs and reattributions. |
metric |
base_sessions |
base_sessions |
The number of user sessions, excluding initial installs and reattributions. |
metric |
begin checkout_events |
begin checkout_events |
The number of times the ‘begin checkout’ event was triggered within the app. |
metric |
campaign |
campaign |
The campaign name, often including an ID, representing the first sub-level of a link. |
dimension |
campaign_id_network |
campaign_id_network |
The unique identifier for the campaign as provided by the advertising network. |
dimension |
campaign_network |
campaign_network |
The name of the campaign as reported by the advertising network. |
dimension |
campaign_token |
campaign_token |
The unique identifier for the campaign within the Adjust system. |
dimension |
channel |
channel |
A combination of the partner name and the network. |
dimension |
checkout_begin_events |
checkout_begin_events |
The total number of times users initiated the checkout process. |
metric |
checkout_begin_m0_events_cohort |
checkout_begin_m0_events_cohort |
The number of ‘checkout begin’ events occurring within the initial month (month 0) for a specific user cohort. |
metric |
checkout_events |
checkout_events |
The total number of times users completed the checkout process. |
metric |
click_conversion_rate |
click_conversion_rate |
The average number of clicks required for a user to install the app, expressed as a percentage. |
metric |
click_conversion_rate_attribution |
click_conversion_rate_attribution |
The average number of clicks it takes for a user to install your app, based on Adjust’s attribution. |
metric |
click_conversion_rate_network |
click_conversion_rate_network |
The average number of clicks it takes for a user to install your app, as reported by the advertising network. |
metric |
click_cost |
click_cost |
The total cost associated with clicks on advertising campaigns. |
metric |
clicks |
clicks |
The total number of clicks on advertising campaigns, either from the network or measured directly. |
metric |
cohort_ad_revenue |
cohort_ad_revenue |
The cumulative ad revenue generated by a specific user cohort over a selected period. |
metric |
cohort_all_revenue |
cohort_all_revenue |
The total cumulative revenue (from all sources) generated by a specific user cohort over a selected period. |
metric |
cohort_gross_profit |
cohort_gross_profit |
The gross profit generated by a specific user cohort over time. |
metric |
cohort_revenue |
cohort_revenue |
The total cumulative in-app revenue generated by a specific user cohort over a selected period. |
metric |
conversion_value_total |
conversion_value_total |
The total conversion value, often associated with in-app purchases or other monetized user actions. |
metric |
cost |
cost |
The total amount of money spent on ads, which is the sum of click, impression, install, and event costs. |
metric |
country |
country |
The name of the country where the user is located. |
dimension |
country_code |
country_code |
The 2-character ISO 3166 code for the country where the user is located. |
dimension |
creative |
creative |
The creative name, often including an ID, representing the third sub-level of a link. |
dimension |
creative_id_network |
creative_id_network |
The unique identifier for the creative as provided by the advertising network. |
dimension |
creative_network |
creative_network |
The name of the creative as reported by the advertising network. |
dimension |
creative_token |
creative_token |
The unique identifier for the creative within the Adjust system. |
dimension |
ctr |
ctr |
The Click-Through Rate (CTR), representing the percentage of clicks per impressions served. |
metric |
currency |
currency |
The name of the currency used for monetary metrics. |
dimension |
currency_code |
currency_code |
The 3-character ISO 4217 code for the currency. |
dimension |
data_points_total |
data_points_total |
Represents the total count of all data points or events collected by Adjust within a specified reporting period. This metric provides an overall volume of tracked activities, such as installs, sessions, or custom in-app events. |
metric |
data_points_total_restricted |
data_points_total_restricted |
Represents the total count of data points that have been subject to privacy restrictions, such as those due to GDPR or Limit Ad Tracking (LAT) settings. This includes data points where personal information is anonymized or not collected due to user privacy choices or regulations. |
metric |
datapoints |
datapoints |
Refers to individual data points or events collected by Adjust, such as app installs, sessions, or specific in-app events. This field captures the granular level of tracked user activity before aggregation. |
metric |
datapoints_restricted |
datapoints_restricted |
Refers to individual data points or events that have been collected but are subject to privacy restrictions, such as those due to GDPR or Limit Ad Tracking (LAT) settings, meaning personal information is anonymized or not collected for these specific data points. |
metric |
daus |
daus |
The average number of unique daily active users (DAU) for the selected timeframe. |
metric |
day |
day |
The specific day on which the data was recorded, used for time-based data aggregation and filtering. |
dimension |
deattributions |
deattributions |
The total number of users who were deattributed from their original source to a reattribution source. |
metric |
device_type |
device_type |
The type of device used, e.g., phone, tablet, or PC. |
dimension |
ecommerce purchase_events |
ecommerce purchase_events |
The total number of completed e-commerce purchase events. |
metric |
ecommerce purchase_revenue |
ecommerce purchase_revenue |
The total revenue generated from e-commerce purchase events. |
metric |
ecpc |
ecpc |
The Effective Cost Per Click (eCPC), calculated as ad spend divided by paid clicks. |
metric |
ecpi |
ecpi |
The Effective Cost Per Install (eCPI) on paid installs. |
metric |
ecpi_all |
ecpi_all |
The Effective Cost Per Install (eCPI) on all app installs. |
metric |
ecpm |
ecpm |
The Effective Cost Per Mille (eCPM), representing the cost per one thousand ad impressions based on attribution. |
metric |
event_cost |
event_cost |
The total cost associated with specific in-app events. |
metric |
events |
events |
The total number of all triggered in-app events. |
metric |
first_purchase_events |
first_purchase_events |
The total number of events representing a user’s first purchase. |
metric |
first_purchase_revenue |
first_purchase_revenue |
The total revenue generated from a user’s first purchase. |
metric |
first_reinstalls |
first_reinstalls |
The number of first-time reinstalls within a given period. |
metric |
first_uninstalls |
first_uninstalls |
The number of first-time uninstalls within a given period. |
metric |
gdpr_forgets |
gdpr_forgets |
The total number of users who have exercised their GDPR right to be forgotten. |
metric |
gross_profit |
gross_profit |
The gross profit, calculated as total revenue minus ad spend. |
metric |
hour |
hour |
The specific hour of the day when the data was recorded, allowing for granular time-based analysis. |
dimension |
impression_conversion_rate |
impression_conversion_rate |
The Impression Conversion Rate (ICR), representing the percentage of app installs per ad impressions served. |
metric |
impression_cost |
impression_cost |
The total cost associated with ad impressions. |
metric |
impressions |
impressions |
The total number of ad impressions. |
metric |
initiate checkout_events |
initiate checkout_events |
The total number of times users initiated the checkout process. |
metric |
install_cost |
install_cost |
The total cost associated with app installs. |
metric |
install_d0_events_per_period |
install_d0_events_per_period |
The number of times the ‘install’ event was triggered on day 0 of the user cohort period. |
metric |
installs |
installs |
The total number of app installations. |
metric |
installs_per_mile |
installs_per_mile |
The number of installs per one thousand impressions (IPM). |
metric |
invalid_payloads |
invalid_payloads |
The count of SKAdNetwork postbacks (install/reinstall) that were invalid after attribution signature verification. |
metric |
lead_d0_events_cohort |
lead_d0_events_cohort |
The number of ‘lead’ events completed on day 0 after install for a specific user cohort. |
metric |
lead_d14_events_cohort |
lead_d14_events_cohort |
The number of ‘lead’ events completed on day 14 after install for a specific user cohort. |
metric |
lead_d1_events_cohort |
lead_d1_events_cohort |
The number of ‘lead’ events completed on day 1 after install for a specific user cohort. |
metric |
lead_d30_events_cohort |
lead_d30_events_cohort |
The number of ‘lead’ events completed on day 30 after install for a specific user cohort. |
metric |
lead_d3_events_cohort |
lead_d3_events_cohort |
The number of ‘lead’ events completed on day 3 after install for a specific user cohort. |
metric |
lead_d7_events_cohort |
lead_d7_events_cohort |
The number of ‘lead’ events completed on day 7 after install for a specific user cohort. |
metric |
lead_events |
lead_events |
The number of times the ‘lead’ event was triggered within the app. |
metric |
lead_events_est |
lead_events_est |
The estimated number of ‘lead’ events. |
metric |
lead_events_max |
lead_events_max |
The maximum number of ‘lead’ events recorded. |
metric |
lead_events_min |
lead_events_min |
The minimum number of ‘lead’ events recorded. |
metric |
lead_m0_events_cohort |
lead_m0_events_cohort |
The number of ‘lead’ events completed on month 0 after install for a specific user cohort. |
metric |
lead_m1_events_cohort |
lead_m1_events_cohort |
The number of ‘lead’ events completed on month 1 after install for a specific user cohort. |
metric |
lead_m2_events_cohort |
lead_m2_events_cohort |
The number of ‘lead’ events completed on month 2 after install for a specific user cohort. |
metric |
lifetime_value_d30 |
lifetime_value_d30 |
The cumulative lifetime value of users 30 days after their initial interaction. |
metric |
lifetime_value_d7 |
lifetime_value_d7 |
The cumulative lifetime value of users 7 days after their initial interaction. |
metric |
limit_ad_tracking_install_rate |
limit_ad_tracking_install_rate |
The rate of installs from devices with Limit Ad Tracking (LAT) enabled, as a percentage of total installs. |
metric |
limit_ad_tracking_installs |
limit_ad_tracking_installs |
The total number of app installs from devices where Limit Ad Tracking (LAT) is enabled. |
metric |
limit_ad_tracking_reattribution_rate |
limit_ad_tracking_reattribution_rate |
The rate of reattributions from devices with Limit Ad Tracking (LAT) enabled, as a percentage of total reattributions. |
metric |
limit_ad_tracking_reattributions |
limit_ad_tracking_reattributions |
The total number of reattributions from devices where Limit Ad Tracking (LAT) is enabled. |
metric |
login_d0_events_per_period |
login_d0_events_per_period |
The number of times the ‘login’ event was triggered on day 0 of the user cohort period. |
metric |
login_events |
login_events |
The number of times the ‘login’ event was triggered within the app. |
metric |
maus |
maus |
The average number of unique monthly active users (MAU) for the selected timeframe. |
metric |
maus_restricted |
maus_restricted |
The average number of unique monthly active users (MAUs) whose data is subject to privacy restrictions. |
metric |
month |
month |
The specific month when the data was recorded, used for monthly data aggregation and reporting. |
dimension |
network |
network |
The name of the advertising network from which traffic originated. |
dimension |
network_ad_spend_skan |
network_ad_spend_skan |
The total ad spend for SKAdNetwork campaigns, as reported by the advertising network API. |
metric |
network_assisted_installs |
network_assisted_installs |
The number of app installs that were assisted by a specific advertising network. |
metric |
network_clicks |
network_clicks |
The total number of clicks reported by the advertising network. |
metric |
network_cost |
network_cost |
The total ad spend data retrieved from the advertising network API. |
metric |
network_cost_diff |
network_cost_diff |
The absolute difference in ad spend between Adjust’s attribution and the advertising network’s reported data. |
metric |
network_ctr |
network_ctr |
The Click-Through Rate (CTR) as reported by the advertising network. |
metric |
network_ecpc |
network_ecpc |
The Effective Cost Per Click (eCPC) as reported by the advertising network API. |
metric |
network_ecpi |
network_ecpi |
The Effective Cost Per Install (eCPI) as reported by the advertising network API. |
metric |
network_ecpm |
network_ecpm |
The Effective Cost Per Mille (eCPM) as reported by the advertising network API. |
metric |
network_impressions |
network_impressions |
The total number of ad impressions reported by the advertising network. |
metric |
network_installs |
network_installs |
The total number of app installs reported by the advertising network. |
metric |
network_installs_diff |
network_installs_diff |
The absolute difference in app installs between the advertising network’s reported data and Adjust’s attribution. |
metric |
network_installs_diff_signed |
network_installs_diff_signed |
The signed difference in app installs between the advertising network’s reported data and Adjust’s attribution. |
metric |
network_token |
network_token |
The unique identifier for the advertising network within the Adjust system. |
dimension |
non_assisted_installs |
non_assisted_installs |
The number of app installs that had no qualifying touchpoints before the attributed engagement. |
metric |
non_organic_installs |
non_organic_installs |
The number of app installs not attributed to an organic source. |
metric |
organic_install_rate |
organic_install_rate |
The percentage of app installs that are attributed to organic sources (e.g., direct downloads, app store search) rather than paid campaigns. |
metric |
organic_installs |
organic_installs |
The number of app installs attributed to an organic source. |
metric |
os_name |
os_name |
The operating system name of the device. |
dimension |
paid_clicks |
paid_clicks |
The number of clicks that have associated cost data. |
metric |
paid_impressions |
paid_impressions |
The number of impressions that have associated ad spend data. |
metric |
paid_installs |
paid_installs |
The number of installs for which associated ad spend data is available. |
metric |
partner |
partner |
The unique slug identifier for the partner. |
dimension |
partner_id |
partner_id |
The unique identifier for the partner in the Adjust system. |
dimension |
partner_name |
partner_name |
The name of the partner in the Adjust system. |
dimension |
platform |
platform |
The type of device platform, such as mobile app or web. |
dimension |
product_list_events |
product_list_events |
The total number of times users viewed a product list. |
metric |
purchase_d1_conversions_cohort |
purchase_d1_conversions_cohort |
The number of purchase conversions occurring on day 1 for a specific user cohort. |
metric |
purchase_d1_events_cohort |
purchase_d1_events_cohort |
The number of purchase events occurring on day 1 for a specific user cohort. |
metric |
purchase_events |
purchase_events |
The number of times the ‘purchase’ event was triggered within the app. |
metric |
purchase_events_est |
purchase_events_est |
The estimated number of purchase events recorded within the application. |
metric |
purchase_events_max |
purchase_events_max |
The maximum possible number of purchase events, often used in contexts like SKAdNetwork where a range is provided. |
metric |
purchase_events_min |
purchase_events_min |
The minimum possible number of purchase events, often used in contexts like SKAdNetwork where a range is provided. |
metric |
purchase_m0_events_cohort |
purchase_m0_events_cohort |
The number of purchase events occurring within the initial month (month 0) for a specific user cohort. |
metric |
purchase_revenue |
purchase_revenue |
The revenue generated from in-app purchases. |
metric |
purchase_revenue_est |
purchase_revenue_est |
The estimated revenue generated from in-app purchases. |
metric |
purchase_revenue_max |
purchase_revenue_max |
The maximum possible revenue generated from purchases, often used in contexts like SKAdNetwork where a range is provided. |
metric |
purchase_revenue_min |
purchase_revenue_min |
The minimum possible revenue generated from purchases, often used in contexts like SKAdNetwork where a range is provided. |
metric |
quarter |
quarter |
The specific quarter of the year when the data was recorded, used for quarterly data aggregation. |
dimension |
reattribution_reinstalls |
reattribution_reinstalls |
The total number of reinstalls that also resulted in a reattribution event. |
metric |
reattributions |
reattributions |
The total number of times existing users were re-attributed to a new source. |
metric |
region |
region |
The business region associated with the user. |
dimension |
register_d0_conversions_per_period |
register_d0_conversions_per_period |
The number of users who completed the ‘register’ conversion event on day 0 of the user cohort period. |
metric |
register_d0_events_per_period |
register_d0_events_per_period |
The number of times the ‘register’ event was triggered on day 0 of the user cohort period. |
metric |
register_events |
register_events |
The number of times the ‘register’ event was triggered within the app. |
metric |
registration_d0_events_cohort |
registration_d0_events_cohort |
The number of registration events occurring on day 0 for a specific user cohort. |
metric |
registration_d0_events_per_period |
registration_d0_events_per_period |
The number of registration events occurring on day 0 within the given reporting period. |
metric |
registration_events |
registration_events |
The number of times the ‘registration’ event was triggered within the app. |
metric |
registration_m0_events_cohort |
registration_m0_events_cohort |
The number of registration events occurring within the initial month (month 0) for a specific user cohort. |
metric |
reinstalls |
reinstalls |
The total number of times an app was reinstalled by a user. |
metric |
rejected_clicks |
rejected_clicks |
The number of clicks identified and rejected as fraudulent. |
metric |
rejected_clicks_engagement_spam |
rejected_clicks_engagement_spam |
The number of clicks identified and rejected as engagement spam by Adjust’s fraud prevention mechanisms. |
metric |
rejected_impressions |
rejected_impressions |
The number of impressions identified and rejected as fraudulent. |
metric |
rejected_impressions_engagement_spam |
rejected_impressions_engagement_spam |
The number of ad impressions identified and rejected as engagement spam by Adjust’s fraud prevention mechanisms. |
metric |
rejected_install_anon_ip_rate |
rejected_install_anon_ip_rate |
The rate of rejected installs due to anonymous IP addresses, as a percentage of total installs and rejected installs. |
metric |
rejected_install_click_injection_rate |
rejected_install_click_injection_rate |
The rate of rejected installs due to click injection, as a percentage of total installs and rejected installs. |
metric |
rejected_install_distribution_outlier_rate |
rejected_install_distribution_outlier_rate |
The rate of rejected installs due to distribution outliers, as a percentage of total installs and rejected installs. |
metric |
rejected_install_fraud_rate |
rejected_install_fraud_rate |
The rate at which app installs are identified and rejected as fraudulent by Adjust’s fraud prevention mechanisms. |
metric |
rejected_install_invalid_signature_rate |
rejected_install_invalid_signature_rate |
The rate of rejected installs due to invalid SDK signatures, as a percentage of total installs and rejected installs. |
metric |
rejected_install_malformed_advertising_id_rate |
rejected_install_malformed_advertising_id_rate |
The rate of rejected installs due to malformed advertising IDs, as a percentage of total installs and rejected installs. |
dimension |
rejected_install_rate |
rejected_install_rate |
The overall rate of installs identified and rejected as fraudulent, as a percentage of total installs and rejected installs. |
metric |
rejected_install_too_many_engagements_rate |
rejected_install_too_many_engagements_rate |
The rate of rejected installs due to an excessive number of engagements within the attribution window, as a percentage of total installs and rejected installs. |
metric |
rejected_installs |
rejected_installs |
The total number of app installs identified and rejected by Adjust as fraudulent. |
metric |
rejected_installs_anon_ip |
rejected_installs_anon_ip |
The total number of installs rejected because they originated from anonymous IP addresses. |
metric |
rejected_installs_click_injection |
rejected_installs_click_injection |
The total number of installs rejected due to falsified clicks (click injection). |
metric |
rejected_installs_distribution_outlier |
rejected_installs_distribution_outlier |
The total number of installs rejected due to falling outside distribution outlier thresholds. |
metric |
rejected_installs_fraud |
rejected_installs_fraud |
The number of app installs identified and rejected due to fraud by Adjust’s fraud prevention mechanisms. |
metric |
rejected_installs_invalid_signature |
rejected_installs_invalid_signature |
The total number of installs rejected due to an invalid or missing SDK signature. |
metric |
rejected_installs_malformed_advertising_id |
rejected_installs_malformed_advertising_id |
The total number of installs rejected due to a malformed advertising ID. |
dimension |
rejected_installs_too_many_engagements |
rejected_installs_too_many_engagements |
The total number of installs rejected due to an excessive number of engagements within the attribution window. |
metric |
rejected_reattribution_anon_ip_rate |
rejected_reattribution_anon_ip_rate |
The rate of rejected reattributions due to anonymous IP addresses, as a percentage of total reattributions and rejected reattributions. |
metric |
remove from cart_events |
remove from cart_events |
The number of times the ‘remove from cart’ event was triggered within the app. |
metric |
remove from wishlist_events |
remove from wishlist_events |
The number of times the ‘remove from wishlist’ event was triggered within the app. |
metric |
revenue |
revenue |
The total in-app revenue generated by the app within a selected timeframe. |
metric |
revenue_events |
revenue_events |
The total number of revenue events triggered within the app. |
metric |
revenue_events_per_active_user_d0 |
revenue_events_per_active_user_d0 |
The number of revenue-generating events per active user on day 0, providing insight into early monetization. |
metric |
revenue_to_cost |
revenue_to_cost |
The Revenue to Cost Ratio (RCR), calculated as cohort revenue divided by ad spend. |
metric |
roas |
roas |
Return On Ad Spend (ROAS) calculates the revenue generated for every dollar spent on advertising, indicating campaign effectiveness. |
metric |
sale_events |
sale_events |
The number of times the ‘sale’ event was triggered within the app. |
metric |
sale_revenue |
sale_revenue |
The revenue generated specifically from sales events within the app. |
metric |
screen view_events |
screen view_events |
The number of times a ‘screen view’ event was triggered within the app. |
metric |
sdk_version |
sdk_version |
The version of the Adjust SDK integrated into the mobile application that generated the data. This dimension helps in understanding data collection capabilities and compatibility across different app versions. |
dimension |
search_events |
search_events |
The number of times a ‘search’ event was triggered within the app. |
metric |
search_events_est |
search_events_est |
The estimated number of ‘search’ events. |
metric |
search_events_max |
search_events_max |
The maximum number of ‘search’ events recorded. |
metric |
search_events_min |
search_events_min |
The minimum number of ‘search’ events recorded. |
metric |
sessions |
sessions |
The total number of user sessions, including installs, reinstalls, and reattributions. |
metric |
sessions_d0 |
sessions_d0 |
The number of sessions on day 0 after install for a specific user cohort. |
metric |
sessions_d1 |
sessions_d1 |
The number of sessions on day 1 after install for a specific user cohort. |
metric |
sessions_d10 |
sessions_d10 |
The number of sessions on day 10 after install for a specific user cohort. |
metric |
sessions_d11 |
sessions_d11 |
The number of sessions on day 11 after install for a specific user cohort. |
metric |
sessions_d12 |
sessions_d12 |
The number of sessions on day 12 after install for a specific user cohort. |
metric |
sessions_d13 |
sessions_d13 |
The number of sessions on day 13 after install for a specific user cohort. |
metric |
sessions_d14 |
sessions_d14 |
The number of sessions on day 14 after install for a specific user cohort. |
metric |
sessions_d15 |
sessions_d15 |
The number of sessions on day 15 after install for a specific user cohort. |
metric |
sessions_d16 |
sessions_d16 |
The number of sessions on day 16 after install for a specific user cohort. |
metric |
sessions_d17 |
sessions_d17 |
The number of sessions on day 17 after install for a specific user cohort. |
metric |
sessions_d18 |
sessions_d18 |
The number of sessions on day 18 after install for a specific user cohort. |
metric |
sessions_d19 |
sessions_d19 |
The number of user sessions recorded on day 19 after the initial install or activity within a cohort. |
metric |
sessions_d2 |
sessions_d2 |
The number of user sessions recorded on day 2 after the initial install or activity within a cohort. |
metric |
sessions_d20 |
sessions_d20 |
The number of user sessions recorded on day 20 after the initial install or activity within a cohort. |
metric |
sessions_d21 |
sessions_d21 |
The number of user sessions recorded on day 21 after the initial install or activity within a cohort. |
metric |
sessions_d22 |
sessions_d22 |
The number of user sessions recorded on day 22 after the initial install or activity within a cohort. |
metric |
sessions_d23 |
sessions_d23 |
The number of user sessions recorded on day 23 after the initial install or activity within a cohort. |
metric |
sessions_d24 |
sessions_d24 |
The number of user sessions recorded on day 24 after the initial install or activity within a cohort. |
metric |
sessions_d25 |
sessions_d25 |
The number of user sessions recorded on day 25 after the initial install or activity within a cohort. |
metric |
sessions_d26 |
sessions_d26 |
The number of user sessions recorded on day 26 after the initial install or activity within a cohort. |
metric |
sessions_d27 |
sessions_d27 |
The number of user sessions recorded on day 27 after the initial install or activity within a cohort. |
metric |
sessions_d28 |
sessions_d28 |
The number of user sessions recorded on day 28 after the initial install or activity within a cohort. |
metric |
sessions_d3 |
sessions_d3 |
The number of user sessions recorded on day 3 after the initial install or activity within a cohort. |
metric |
sessions_d4 |
sessions_d4 |
The number of user sessions recorded on day 4 after the initial install or activity within a cohort. |
metric |
sessions_d5 |
sessions_d5 |
The number of user sessions recorded on day 5 after the initial install or activity within a cohort. |
metric |
sessions_d6 |
sessions_d6 |
The number of user sessions recorded on day 6 after the initial install or activity within a cohort. |
metric |
sessions_d7 |
sessions_d7 |
The number of user sessions recorded on day 7 after the initial install or activity within a cohort. |
metric |
sessions_d8 |
sessions_d8 |
The number of user sessions recorded on day 8 after the initial install or activity within a cohort. |
metric |
sessions_d9 |
sessions_d9 |
The number of user sessions recorded on day 9 after the initial install or activity within a cohort. |
metric |
share_events |
share_events |
The total number of times users shared content or items. |
metric |
signup_d0_conversions_per_period |
signup_d0_conversions_per_period |
The number of users who completed the ‘signup’ conversion event on day 0 of the user cohort period. |
metric |
signup_events |
signup_events |
The number of times the ‘signup’ event was triggered within the app. |
metric |
skad_coarse_conversion_values_high_0 |
skad_coarse_conversion_values_high_0 |
The count of SKAdNetwork coarse conversion values reported as ‘high’ for a specific conversion window (represented by ‘0’). This indicates a higher value user action within the SKAdNetwork framework. |
metric |
skad_coarse_conversion_values_high_1 |
skad_coarse_conversion_values_high_1 |
The count of SKAdNetwork coarse conversion values reported as ‘high’ for a specific conversion window (represented by ‘1’). This indicates a higher value user action within the SKAdNetwork framework. |
metric |
skad_coarse_conversion_values_high_2 |
skad_coarse_conversion_values_high_2 |
The count of SKAdNetwork coarse conversion values reported as ‘high’ for a specific conversion window (represented by ‘2’). This indicates a higher value user action within the SKAdNetwork framework. |
metric |
skad_coarse_conversion_values_low_0 |
skad_coarse_conversion_values_low_0 |
The count of SKAdNetwork coarse conversion values reported as ‘low’ for a specific conversion window (represented by ‘0’). This indicates a lower value user action within the SKAdNetwork framework. |
metric |
skad_coarse_conversion_values_low_1 |
skad_coarse_conversion_values_low_1 |
The count of SKAdNetwork coarse conversion values reported as ‘low’ for a specific conversion window (represented by ‘1’). This indicates a lower value user action within the SKAdNetwork framework. |
metric |
skad_coarse_conversion_values_low_2 |
skad_coarse_conversion_values_low_2 |
The count of SKAdNetwork coarse conversion values reported as ‘low’ for a specific conversion window (represented by ‘2’). This indicates a lower value user action within the SKAdNetwork framework. |
metric |
skad_coarse_conversion_values_medium_0 |
skad_coarse_conversion_values_medium_0 |
The count of SKAdNetwork coarse conversion values reported as ‘medium’ for a specific conversion window (represented by ‘0’). This indicates a medium value user action within the SKAdNetwork framework. |
metric |
skad_coarse_conversion_values_medium_1 |
skad_coarse_conversion_values_medium_1 |
The count of SKAdNetwork coarse conversion values reported as ‘medium’ for a specific conversion window (represented by ‘1’). This indicates a medium value user action within the SKAdNetwork framework. |
metric |
skad_coarse_conversion_values_medium_2 |
skad_coarse_conversion_values_medium_2 |
The count of SKAdNetwork coarse conversion values reported as ‘medium’ for a specific conversion window (represented by ‘2’). This indicates a medium value user action within the SKAdNetwork framework. |
metric |
skad_coarse_conversion_values_none_0 |
skad_coarse_conversion_values_none_0 |
The count of SKAdNetwork coarse conversion values reported as ‘none’ for a specific conversion window (represented by ‘0’). This indicates no conversion value was recorded within the SKAdNetwork framework. |
metric |
skad_coarse_conversion_values_none_1 |
skad_coarse_conversion_values_none_1 |
The count of SKAdNetwork coarse conversion values reported as ‘none’ for a specific conversion window (represented by ‘1’). This indicates no conversion value was recorded within the SKAdNetwork framework. |
metric |
skad_coarse_conversion_values_none_2 |
skad_coarse_conversion_values_none_2 |
The count of SKAdNetwork coarse conversion values reported as ‘none’ for a specific conversion window (represented by ‘2’). This indicates no conversion value was recorded within the SKAdNetwork framework. |
metric |
skad_coarse_conversion_values_null_0 |
skad_coarse_conversion_values_null_0 |
The count of SKAdNetwork coarse conversion values reported as ‘null’ for a specific bucket (e.g., bucket 0), often indicating no conversion or a default value. |
metric |
skad_coarse_conversion_values_null_1 |
skad_coarse_conversion_values_null_1 |
The count of SKAdNetwork coarse conversion values reported as ‘null’ for a specific bucket (e.g., bucket 1), often indicating no conversion or a default value. |
metric |
skad_coarse_conversion_values_null_2 |
skad_coarse_conversion_values_null_2 |
The count of SKAdNetwork coarse conversion values reported as ‘null’ for a specific bucket (e.g., bucket 2), often indicating no conversion or a default value. |
metric |
skad_direct_conversion_1 |
skad_direct_conversion_1 |
The count of a specific direct conversion event (e.g., the first defined conversion) reported via SKAdNetwork. |
metric |
skad_direct_conversion_value_0 |
skad_direct_conversion_value_0 |
The direct conversion value reported through SKAdNetwork for a specific conversion window (represented by ‘0’). |
metric |
skad_direct_conversion_value_total |
skad_direct_conversion_value_total |
The total direct conversion value reported through SKAdNetwork. |
metric |
skad_direct_valid_conversions |
skad_direct_valid_conversions |
The total count of valid direct conversions reported through SKAdNetwork. |
metric |
skad_installs |
skad_installs |
The number of installs attributed via SKAdNetwork. |
metric |
skad_qualifiers |
skad_qualifiers |
The number of installs that had a touchpoint with the network but did not win the final SKAdNetwork attribution. |
metric |
skad_reinstalls |
skad_reinstalls |
The number of reinstalls attributed via SKAdNetwork. |
metric |
skad_total_installs |
skad_total_installs |
The total number of conversions (installs and reinstalls) reported by SKAdNetwork. |
metric |
source_id_network |
source_id_network |
The unique identifier for the source advertising network. |
dimension |
source_network |
source_network |
The name of the source advertising network, if applicable. |
dimension |
store_id |
store_id |
The unique identifier for the app in its respective app store. |
dimension |
store_type |
store_type |
The type of store where the app was installed, e.g., Google Play. |
dimension |
time_spent_per_active_user_d0 |
time_spent_per_active_user_d0 |
The average time spent by active users on day 0, indicating initial engagement. |
metric |
time_spent_per_active_user_d1 |
time_spent_per_active_user_d1 |
The average time spent by active users on day 1, indicating early engagement. |
metric |
tracker_token |
tracker_token |
The unique identifier for the tracker within the Adjust system. |
dimension |
uninstall_cohort |
uninstall_cohort |
The number of uninstalls within a specific cohort, used to track user churn over time. |
metric |
uninstalls |
uninstalls |
The total number of app uninstalls. |
metric |
valid_conversions |
valid_conversions |
The total count of valid conversions recorded, excluding any fraudulent or invalid activities. |
metric |
view product_events |
view product_events |
The number of times a ‘view product’ event was triggered within the app. |
metric |
view search results_events |
view search results_events |
The total number of times users viewed search results within the app. |
metric |
view_item_events |
view_item_events |
The total number of times users viewed a product or item. |
metric |
view_item_m0_events_cohort |
view_item_m0_events_cohort |
The number of ‘view item’ events occurring within the initial month (month 0) for a specific user cohort. |
metric |
waus |
waus |
The average number of unique weekly active users (WAU) for the selected timeframe. |
metric |
week |
week |
The specific week of the year when the data was recorded, used for weekly data aggregation. |
dimension |
year |
year |
The specific year when the data was recorded, used for yearly data aggregation and reporting. |
metric |