Adjust Report Service: Most-used fields#
The table below gives information about most-used fields that you can import from Adjust Report Service. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
ad_account_id |
ad_account_id |
The unique identifier for the advertising account. |
dimension |
ad_impressions |
ad_impressions |
The total number of ad impressions served to end-users. |
metric |
ad_impressions_d0 |
ad_impressions_d0 |
The number of ad impressions recorded on Day 0. |
metric |
ad_impressions_total_d0 |
ad_impressions_total_d0 |
The total number of ad impressions recorded on Day 0. |
metric |
ad_impressions_total_in_cohort_d0 |
ad_impressions_total_in_cohort_d0 |
The total number of ad impressions for users within the Day 0 cohort. |
metric |
ad_revenue |
ad_revenue |
The revenue generated from serving in-app advertisements. |
metric |
ad_revenue_d0 |
ad_revenue_d0 |
The revenue generated from ads on Day 0 after user install. |
metric |
ad_revenue_to_cost |
ad_revenue_to_cost |
The ratio of ad revenue to advertising cost. |
metric |
ad_rpm |
ad_rpm |
Ad Revenue per Mille (thousand) Impressions, calculated as ad revenue per one thousand ad impressions. |
metric |
add to cart_events |
add to cart_events |
The total number of ‘add to cart’ events. |
metric |
add to wishlist_events |
add to wishlist_events |
The total number of ‘add to wishlist’ events. |
metric |
add_to_cart_events |
add_to_cart_events |
The total number of ‘add to cart’ events. |
metric |
adgroup |
adgroup |
The name and ID of the ad group, representing link sub-level 2 in Adjust’s attribution hierarchy. |
dimension |
adgroup_id_network |
adgroup_id_network |
The identifier of the ad group as provided by the advertising network. |
dimension |
adgroup_network |
adgroup_network |
The name of the ad group as provided by the advertising network. |
dimension |
adgroup_token |
adgroup_token |
The ID of the adgroup from the network. |
dimension |
adjust_cost |
adjust_cost |
The amount of money spent on ads, calculated using Adjust’s ad spend on engagement method. |
metric |
all_revenue |
all_revenue |
The total revenue generated by an app from all sources, including ad revenue and in-app revenue. |
metric |
all_revenue_to_cost |
all_revenue_to_cost |
The ratio of total revenue (all sources) to advertising cost. |
metric |
app |
app |
The name of the application. |
dimension |
app_token |
app_token |
The unique identifier for the application within the Adjust system. |
dimension |
app_version |
app_version |
dimension |
|
application_accepted_average_revenue_per_event |
application_accepted_average_revenue_per_event |
Average revenue generated per ‘application accepted’ event. |
metric |
application_accepted_events |
application_accepted_events |
The total number of ‘application accepted’ events. |
metric |
application_approved_average_revenue_per_event |
application_approved_average_revenue_per_event |
Average revenue generated per ‘application approved’ event. |
metric |
application_completed_average_revenue_per_event |
application_completed_average_revenue_per_event |
Average revenue generated per ‘application completed’ event. |
metric |
application_completed_events |
application_completed_events |
The total number of ‘application completed’ events. |
metric |
application_rejection_average_revenue_per_event |
application_rejection_average_revenue_per_event |
Average revenue generated per ‘application rejection’ event. |
metric |
application_rejection_events |
application_rejection_events |
The total number of ‘application rejection’ events. |
metric |
application_started_average_revenue_per_event |
application_started_average_revenue_per_event |
Average revenue generated per ‘application started’ event. |
metric |
application_started_events |
application_started_events |
The total number of ‘application started’ events. |
metric |
application_started_revenue |
application_started_revenue |
The revenue generated from ‘application started’ events. |
metric |
application_submitted_average_revenue_per_event |
application_submitted_average_revenue_per_event |
Average revenue generated per ‘application submitted’ event. |
metric |
application_submitted_events |
application_submitted_events |
The total number of ‘application submitted’ events. |
metric |
arpdau |
arpdau |
Average Revenue Per Daily Active User (ARPDAU), calculated using all revenue sources. |
metric |
arpdau_ad |
arpdau_ad |
Average Revenue Per Daily Active User (ARPDAU), calculated using only revenue from serving ads. |
metric |
arpdau_iap |
arpdau_iap |
Average Revenue Per Daily Active User (ARPDAU), calculated using in-app purchase revenue. |
metric |
att_consent_rate |
att_consent_rate |
The percentage of users who consented to the App Tracking Transparency (ATT) prompt. |
metric |
att_status_authorized |
att_status_authorized |
The number of users who have granted authorized App Tracking Transparency (ATT) status. |
metric |
att_status_denied |
att_status_denied |
The number of users who have denied App Tracking Transparency (ATT) status. |
metric |
att_status_non_determined |
att_status_non_determined |
The number of users whose App Tracking Transparency (ATT) status is not determined. |
metric |
att_status_restricted |
att_status_restricted |
The number of users whose App Tracking Transparency (ATT) status is restricted. |
metric |
attribution_clicks |
attribution_clicks |
The total number of clicks measured for campaigns, attributed by Adjust. |
metric |
attribution_impressions |
attribution_impressions |
The total number of ad impressions measured for campaigns, attributed by Adjust. |
metric |
attributions_total |
attributions_total |
The total count of all attributions, including both installs and reattributions. |
metric |
base_sessions |
base_sessions |
The number of user sessions, excluding initial installs and reattributions. |
metric |
begin checkout_events |
begin checkout_events |
The total number of ‘begin checkout’ events. |
metric |
campaign |
campaign |
The campaign name, often including an ID, representing the first sub-level of a link. |
dimension |
campaign_id_network |
campaign_id_network |
The unique identifier for the campaign as provided by the advertising network. |
dimension |
campaign_network |
campaign_network |
The name of the campaign as reported by the advertising network. |
dimension |
campaign_token |
campaign_token |
The unique identifier for the campaign within the Adjust system. |
dimension |
channel |
channel |
A combination of the partner name and the network. |
dimension |
checkout_events |
checkout_events |
The total number of ‘checkout’ events. |
metric |
click_conversion_rate |
click_conversion_rate |
The average number of clicks required for a user to install the app, expressed as a percentage. |
metric |
click_conversion_rate_attribution |
click_conversion_rate_attribution |
The average number of clicks it takes for a user to install your app, based on Adjust’s attribution. |
metric |
click_conversion_rate_network |
click_conversion_rate_network |
The average number of clicks it takes for a user to install your app, as reported by the advertising network. |
metric |
click_cost |
click_cost |
The total cost associated with clicks on advertising campaigns. |
metric |
clicks |
clicks |
The total number of clicks on advertising campaigns, either from the network or measured directly. |
metric |
cohort_ad_revenue |
cohort_ad_revenue |
The cumulative ad revenue generated by a specific user cohort over a selected period. |
metric |
cohort_all_revenue |
cohort_all_revenue |
The total cumulative revenue (from all sources) generated by a specific user cohort over a selected period. |
metric |
cohort_gross_profit |
cohort_gross_profit |
The gross profit generated by a specific user cohort over time. |
metric |
cohort_revenue |
cohort_revenue |
The total cumulative in-app revenue generated by a specific user cohort over a selected period. |
metric |
conversion_value_0 |
conversion_value_0 |
Returns the count of valid SKAN postbacks where the conversion value is equal to 0 (install). A conversion value of 0 is returned when the user has installed the app but not triggered any mapped conversion value criteria. |
metric |
conversion_value_total |
conversion_value_total |
The sum of all conversion values reported by SKAdNetwork postbacks, where the count of each conversion value is multiplied by its value. |
metric |
cost |
cost |
The total amount of money spent on ads, which is the sum of click, impression, install, and event costs. |
metric |
country |
country |
The name of the country where the user’s device is located, such as United States of America. |
dimension |
country_code |
country_code |
The 2-character ISO 3166 code for the country, such as US. |
dimension |
creative |
creative |
The creative name, often including an ID, representing the third sub-level of a link. |
dimension |
creative_id_network |
creative_id_network |
The unique identifier for the creative as provided by the advertising network. |
dimension |
creative_network |
creative_network |
The name of the creative asset as provided by the advertising network. |
dimension |
creative_token |
creative_token |
The unique identifier for the creative within the Adjust system. |
dimension |
ctr |
ctr |
The Click-Through Rate (CTR), representing the percentage of clicks per impressions served. |
metric |
currency |
currency |
The currency used for conversion of money-related metrics in reports. |
dimension |
data_points_total |
data_points_total |
Represents the total count of all data points or events collected by Adjust within a specified reporting period. This metric provides an overall volume of tracked activities, such as installs, sessions, or custom in-app events. |
metric |
data_points_total_restricted |
data_points_total_restricted |
Represents the total count of data points that have been subject to privacy restrictions, such as those due to GDPR or Limit Ad Tracking (LAT) settings. This includes data points where personal information is anonymized or not collected due to user privacy choices or regulations. |
metric |
datapoints |
datapoints |
Represents individual records within a report, comprising a combination of dimensions (e.g., date, app, campaign) and metrics (e.g., installs, revenue, ad spend). These records provide granular data on mobile app performance as returned by the Adjust Report Service API. |
metric |
datapoints_restricted |
datapoints_restricted |
Refers to individual data records from a report that have been filtered or limited based on specific criteria, such as selected dimensions, metrics, or user access permissions. This field contains a subset of available data points. |
metric |
daus |
daus |
The average number of unique daily active users (DAU) for the selected timeframe. |
metric |
day |
day |
The specific day on which the data was recorded, used for time-based data aggregation and filtering. |
dimension |
deattributions |
deattributions |
The total number of users who were deattributed from their original source to a reattribution source. |
metric |
device_type |
device_type |
The type of device used by the user (e.g., phone, tablet, smart TV, bot). |
dimension |
ecommerce purchase_events |
ecommerce purchase_events |
The total number of ‘ecommerce purchase’ events. |
metric |
ecommerce purchase_revenue |
ecommerce purchase_revenue |
The revenue generated from ‘ecommerce purchase’ events. |
metric |
ecpc |
ecpc |
The Effective Cost Per Click (eCPC), calculated as ad spend divided by paid clicks. |
metric |
ecpi |
ecpi |
The Effective Cost Per Install (eCPI) on paid installs. |
metric |
ecpi_all |
ecpi_all |
The Effective Cost Per Install (eCPI) on all app installs. |
metric |
ecpm |
ecpm |
The Effective Cost Per Mille (eCPM), representing the cost per one thousand ad impressions based on attribution. |
metric |
event_cost |
event_cost |
The total cost associated with specific in-app events. |
metric |
events |
events |
The total number of all triggered in-app events. |
metric |
first_purchase_events |
first_purchase_events |
The total number of ‘first purchase’ events. |
metric |
first_purchase_revenue |
first_purchase_revenue |
The revenue generated from ‘first purchase’ events. |
metric |
first_reinstalls |
first_reinstalls |
The number of first-time reinstalls within a given period. |
metric |
first_uninstalls |
first_uninstalls |
The number of first-time uninstalls within a given period. |
metric |
gdpr_forgets |
gdpr_forgets |
The total number of users who have exercised their GDPR right to be forgotten. |
metric |
gross_profit |
gross_profit |
The gross profit, calculated as total revenue minus ad spend. |
metric |
hour |
hour |
The hour of the day for which the data is reported. |
dimension |
impression_conversion_rate |
impression_conversion_rate |
The Impression Conversion Rate (ICR), representing the percentage of app installs per ad impressions served. |
metric |
impression_cost |
impression_cost |
The total cost associated with ad impressions. |
metric |
impressions |
impressions |
The total number of ad impressions. |
metric |
initial_offer_approved_events |
initial_offer_approved_events |
The total number of ‘initial offer approved’ events. |
metric |
install_cost |
install_cost |
The total cost associated with app installs. |
metric |
install_d0_events_per_period |
install_d0_events_per_period |
The count of install events occurring on Day 0 within the specified reporting period. |
metric |
installandroid |
installandroid |
The total number of successful app installations attributed to Android devices. This metric provides insight into the performance of campaigns targeting the Android platform. |
metric |
installios |
installios |
The total number of successful app installations attributed to iOS devices. This metric provides insight into the performance of campaigns targeting the iOS platform. |
metric |
installs |
installs |
The total number of app installations. |
metric |
installs_per_mile |
installs_per_mile |
The number of installs per one thousand impressions (IPM). |
metric |
invalid_payloads |
invalid_payloads |
The count of SKAdNetwork postbacks (install/reinstall) that were invalid after verification of the attribution signature. |
metric |
lead_d0_events_cohort |
lead_d0_events_cohort |
The count of ‘lead’ events for users belonging to the Day 0 cohort. |
metric |
lead_d14_events_cohort |
lead_d14_events_cohort |
The count of ‘lead’ events for users belonging to the Day 14 cohort. |
metric |
lead_d1_events_cohort |
lead_d1_events_cohort |
The count of ‘lead’ events for users belonging to the Day 1 cohort. |
metric |
lead_d30_events_cohort |
lead_d30_events_cohort |
The count of ‘lead’ events for users belonging to the Day 30 cohort. |
metric |
lead_d3_events_cohort |
lead_d3_events_cohort |
The count of ‘lead’ events for users belonging to the Day 3 cohort. |
metric |
lead_d7_events_cohort |
lead_d7_events_cohort |
The count of ‘lead’ events for users belonging to the Day 7 cohort. |
metric |
lead_events |
lead_events |
The total count of ‘lead’ events recorded. |
metric |
lead_events_est |
lead_events_est |
The estimated count of ‘lead’ events, often aggregated for privacy-preserving reporting like SKAdNetwork. |
metric |
lead_events_max |
lead_events_max |
The maximum possible count of ‘lead’ events, often provided in ranges for privacy-preserving reporting like SKAdNetwork. |
metric |
lead_events_min |
lead_events_min |
The minimum possible count of ‘lead’ events, often provided in ranges for privacy-preserving reporting like SKAdNetwork. |
metric |
lead_m0_events_cohort |
lead_m0_events_cohort |
The count of ‘lead’ events for users belonging to the Month 0 cohort. |
metric |
lead_m1_events_cohort |
lead_m1_events_cohort |
The count of ‘lead’ events for users belonging to the Month 1 cohort. |
metric |
lead_m2_events_cohort |
lead_m2_events_cohort |
The count of ‘lead’ events for users belonging to the Month 2 cohort. |
metric |
limit_ad_tracking_install_rate |
limit_ad_tracking_install_rate |
The rate of installs from devices with Limit Ad Tracking (LAT) enabled, as a percentage of total installs. |
metric |
limit_ad_tracking_installs |
limit_ad_tracking_installs |
The total number of app installs from devices where Limit Ad Tracking (LAT) is enabled. |
metric |
limit_ad_tracking_reattribution_rate |
limit_ad_tracking_reattribution_rate |
The rate of reattributions from devices with Limit Ad Tracking (LAT) enabled, as a percentage of total reattributions. |
metric |
limit_ad_tracking_reattributions |
limit_ad_tracking_reattributions |
The total number of reattributions from devices where Limit Ad Tracking (LAT) is enabled. |
metric |
login_d0_events_per_period |
login_d0_events_per_period |
The count of login events occurring on Day 0 within the specified reporting period. |
metric |
login_events |
login_events |
The total count of login events recorded. |
metric |
maus |
maus |
The average number of unique monthly active users (MAU) for the selected timeframe. |
metric |
maus_restricted |
maus_restricted |
The average number of unique monthly active users (MAUs) whose data is subject to privacy restrictions. |
metric |
month |
month |
The calendar month in YYYY-MM format, such as 2021-05. |
dimension |
network |
network |
The name of the advertising network from which traffic originated. |
dimension |
network_ad_spend_skan |
network_ad_spend_skan |
The total ad spend for SKAdNetwork campaigns, as reported by the advertising network API. |
metric |
network_clicks |
network_clicks |
The total number of clicks reported by the advertising network. |
metric |
network_cost |
network_cost |
The total ad spend data retrieved from the advertising network API. |
metric |
network_cost_diff |
network_cost_diff |
The absolute difference in ad spend between Adjust’s attribution and the advertising network’s reported data. |
metric |
network_ctr |
network_ctr |
The Click-Through Rate (CTR) as reported by the advertising network. |
metric |
network_ecpc |
network_ecpc |
The Effective Cost Per Click (eCPC) as reported by the advertising network API. |
metric |
network_ecpi |
network_ecpi |
The Effective Cost Per Install (eCPI) as reported by the advertising network API. |
metric |
network_ecpm |
network_ecpm |
The Effective Cost Per Mille (eCPM) as reported by the advertising network API. |
metric |
network_impressions |
network_impressions |
The total number of ad impressions reported by the advertising network. |
metric |
network_installs |
network_installs |
The total number of app installs reported by the advertising network. |
metric |
network_installs_diff |
network_installs_diff |
The absolute difference in app installs between the advertising network’s reported data and Adjust’s attribution. |
metric |
network_installs_diff_signed |
network_installs_diff_signed |
The signed difference in app installs between the advertising network’s reported data and Adjust’s attribution. |
metric |
network_token |
network_token |
The unique identifier for the advertising network within the Adjust system. |
dimension |
non_organic_installs |
non_organic_installs |
The number of app installs not attributed to an organic source. |
metric |
offer_approved_average_revenue_per_event |
offer_approved_average_revenue_per_event |
Average revenue generated per ‘offer approved’ event. |
metric |
offer_approved_events |
offer_approved_events |
The total number of ‘offer approved’ events. |
metric |
offer_approved_skan_ecpa |
offer_approved_skan_ecpa |
The Effective Cost per Action (eCPA) for the ‘offer approved’ event from SKAdNetwork postbacks. |
metric |
organic_install_rate |
organic_install_rate |
The percentage of app installs that are attributed to organic sources (e.g., direct downloads, app store search) rather than paid campaigns. |
metric |
organic_installs |
organic_installs |
The number of app installs attributed to an organic source. |
metric |
os_name |
os_name |
The name of the operating system on which the app is running (e.g., iOS, Android). |
dimension |
paid_clicks |
paid_clicks |
The number of clicks that have associated cost data. |
metric |
paid_impressions |
paid_impressions |
The number of impressions that have associated ad spend data. |
metric |
paid_installs |
paid_installs |
The number of installs for which associated ad spend data is available. |
metric |
partner |
partner |
The unique slug identifier for the partner. |
dimension |
partner_id |
partner_id |
The unique identifier for the partner in the Adjust system. |
dimension |
partner_name |
partner_name |
The name of the partner in the Adjust system. |
dimension |
platform |
platform |
The type of device platform, such as mobile app or web. |
dimension |
product_list_events |
product_list_events |
The total number of ‘product list’ events. |
metric |
purchase_events |
purchase_events |
The total count of purchase events recorded. |
metric |
purchase_events_est |
purchase_events_est |
The estimated number of ‘purchase’ events calculated from SKAdNetwork postbacks. |
metric |
purchase_events_max |
purchase_events_max |
The maximum number of ‘purchase’ events calculated from SKAdNetwork postbacks. |
metric |
purchase_events_min |
purchase_events_min |
The minimum number of ‘purchase’ events calculated from SKAdNetwork postbacks. |
metric |
purchase_revenue |
purchase_revenue |
The total revenue generated from in-app purchases. |
metric |
purchase_revenue_est |
purchase_revenue_est |
The estimated revenue from SKAdNetwork postbacks based on the ‘purchase’ event. |
metric |
purchase_revenue_max |
purchase_revenue_max |
The maximum revenue from SKAdNetwork postbacks based on the ‘purchase’ event. |
metric |
purchase_revenue_min |
purchase_revenue_min |
The minimum revenue from SKAdNetwork postbacks based on the ‘purchase’ event. |
metric |
reattribution_reinstalls |
reattribution_reinstalls |
The total number of reinstalls that also resulted in a reattribution event. |
metric |
reattributions |
reattributions |
The total number of times existing users were re-attributed to a new source. |
metric |
redownload_deinstalls |
redownload_deinstalls |
The count of deinstalls associated with redownload installs, reported on the attribution source(s) active before the redownload attribution took place. |
metric |
redownload_installs |
redownload_installs |
The count of redownload installs reported on the new attribution source, which are also included in the main ‘Installs’ metric. |
metric |
region |
region |
The geographical business region where the user is located (e.g., APAC). |
dimension |
register_d0_conversions_per_period |
register_d0_conversions_per_period |
The count of ‘register’ conversions occurring on Day 0 within the specified reporting period. |
metric |
register_d0_events_per_period |
register_d0_events_per_period |
The count of ‘register’ events occurring on Day 0 within the specified reporting period. |
metric |
register_events |
register_events |
The total count of ‘register’ events recorded. |
metric |
registration_d0_events_cohort |
registration_d0_events_cohort |
The count of ‘registration’ events for users belonging to the Day 0 cohort. |
metric |
registration_d0_events_per_period |
registration_d0_events_per_period |
The count of ‘registration’ events occurring on Day 0 within the specified reporting period. |
metric |
registration_events |
registration_events |
The total count of ‘registration’ events recorded. |
metric |
registration_m0_events_cohort |
registration_m0_events_cohort |
The count of ‘registration’ events for users belonging to the Month 0 cohort. |
metric |
reinstalls |
reinstalls |
The total number of times an app was reinstalled by a user. |
metric |
rejected_clicks |
rejected_clicks |
The number of clicks identified and rejected as fraudulent. |
metric |
rejected_clicks_engagement_spam |
rejected_clicks_engagement_spam |
The number of clicks identified and rejected as engagement spam by Adjust’s fraud prevention mechanisms. |
metric |
rejected_impressions |
rejected_impressions |
The number of impressions identified and rejected as fraudulent. |
metric |
rejected_impressions_engagement_spam |
rejected_impressions_engagement_spam |
The number of ad impressions identified and rejected as engagement spam by Adjust’s fraud prevention mechanisms. |
metric |
rejected_install_anon_ip_rate |
rejected_install_anon_ip_rate |
The rate of rejected installs due to anonymous IP addresses, as a percentage of total installs and rejected installs. |
metric |
rejected_install_click_injection_rate |
rejected_install_click_injection_rate |
The rate of rejected installs due to click injection, as a percentage of total installs and rejected installs. |
metric |
rejected_install_distribution_outlier_rate |
rejected_install_distribution_outlier_rate |
The rate of rejected installs due to distribution outliers, as a percentage of total installs and rejected installs. |
metric |
rejected_install_fraud_rate |
rejected_install_fraud_rate |
The rate at which app installs are identified and rejected as fraudulent by Adjust’s fraud prevention mechanisms. |
metric |
rejected_install_invalid_signature_rate |
rejected_install_invalid_signature_rate |
The rate of rejected installs due to invalid SDK signatures, as a percentage of total installs and rejected installs. |
metric |
rejected_install_malformed_advertising_id_rate |
rejected_install_malformed_advertising_id_rate |
The rate of rejected installs due to malformed advertising IDs, as a percentage of total installs and rejected installs. |
dimension |
rejected_install_rate |
rejected_install_rate |
The overall rate of installs identified and rejected as fraudulent, as a percentage of total installs and rejected installs. |
metric |
rejected_install_too_many_engagements_rate |
rejected_install_too_many_engagements_rate |
The rate of rejected installs due to an excessive number of engagements within the attribution window, as a percentage of total installs and rejected installs. |
metric |
rejected_installs |
rejected_installs |
The total number of app installs identified and rejected by Adjust as fraudulent. |
metric |
rejected_installs_anon_ip |
rejected_installs_anon_ip |
The total number of installs rejected because they originated from anonymous IP addresses. |
metric |
rejected_installs_click_injection |
rejected_installs_click_injection |
The total number of installs rejected due to falsified clicks (click injection). |
metric |
rejected_installs_distribution_outlier |
rejected_installs_distribution_outlier |
The total number of installs rejected due to falling outside distribution outlier thresholds. |
metric |
rejected_installs_fraud |
rejected_installs_fraud |
The number of app installs identified and rejected due to fraud by Adjust’s fraud prevention mechanisms. |
metric |
rejected_installs_invalid_signature |
rejected_installs_invalid_signature |
The total number of installs rejected due to an invalid or missing SDK signature. |
metric |
rejected_installs_malformed_advertising_id |
rejected_installs_malformed_advertising_id |
The total number of installs rejected due to a malformed advertising ID. |
dimension |
rejected_installs_too_many_engagements |
rejected_installs_too_many_engagements |
The total number of installs rejected due to an excessive number of engagements within the attribution window. |
metric |
rejected_reattribution_anon_ip_rate |
rejected_reattribution_anon_ip_rate |
The rate of rejected reattributions due to anonymous IP addresses, as a percentage of total reattributions and rejected reattributions. |
metric |
revenue |
revenue |
The total in-app revenue generated by the app within a selected timeframe. |
metric |
revenue_events |
revenue_events |
The total number of revenue events triggered within the app. |
metric |
revenue_events_per_active_user_d0 |
revenue_events_per_active_user_d0 |
The number of revenue events divided by the number of retained users at Day 0 (the day of install/reattribution). |
metric |
revenue_to_cost |
revenue_to_cost |
The Revenue to Cost Ratio (RCR), calculated as cohort revenue divided by ad spend. |
metric |
roas |
roas |
Return on advertising spend, calculated using all revenue sources. |
metric |
roas_ad |
roas_ad |
Return on ad spend, calculated using only ad revenue. |
metric |
sdk_version |
sdk_version |
The version of the Adjust SDK integrated into the mobile application that generated the data. This dimension helps in understanding data collection capabilities and compatibility across different app versions. |
dimension |
search_events_est |
search_events_est |
The estimated count of ‘search’ events, often aggregated for privacy-preserving reporting like SKAdNetwork. |
metric |
search_events_max |
search_events_max |
The maximum possible count of ‘search’ events, often provided in ranges for privacy-preserving reporting like SKAdNetwork. |
metric |
search_events_min |
search_events_min |
The minimum possible count of ‘search’ events, often provided in ranges for privacy-preserving reporting like SKAdNetwork. |
metric |
sessions |
sessions |
The total number of user sessions, including installs (first sessions), reinstalls, reattributions, and reattribution reinstalls. |
metric |
sessions_d0 |
sessions_d0 |
The number of sessions by users attributed at Day 0 (the day of install/reattribution). |
metric |
sessions_d1 |
sessions_d1 |
The number of sessions by users attributed at Day 1 after install or reattribution. |
metric |
sessions_d10 |
sessions_d10 |
The number of sessions by users attributed at Day 10 after install or reattribution. |
metric |
sessions_d11 |
sessions_d11 |
The number of sessions by users attributed at Day 11 after install or reattribution. |
metric |
sessions_d12 |
sessions_d12 |
The number of sessions by users attributed at Day 12 after install or reattribution. |
metric |
sessions_d13 |
sessions_d13 |
The number of sessions by users attributed at Day 13 after install or reattribution. |
metric |
sessions_d14 |
sessions_d14 |
The number of sessions by users attributed at Day 14 after install or reattribution. |
metric |
sessions_d15 |
sessions_d15 |
The number of sessions by users attributed at Day 15 after install or reattribution. |
metric |
sessions_d16 |
sessions_d16 |
The number of sessions by users attributed at Day 16 after install or reattribution. |
metric |
sessions_d17 |
sessions_d17 |
The number of sessions by users attributed at Day 17 after install or reattribution. |
metric |
sessions_d18 |
sessions_d18 |
The number of sessions by users attributed at Day 18 after install or reattribution. |
metric |
sessions_d19 |
sessions_d19 |
The number of sessions by users attributed at Day 19 after install or reattribution. |
metric |
sessions_d2 |
sessions_d2 |
The number of sessions by users attributed at Day 2 after install or reattribution. |
metric |
sessions_d20 |
sessions_d20 |
The number of sessions by users attributed at Day 20 after install or reattribution. |
metric |
sessions_d21 |
sessions_d21 |
The number of sessions by users attributed at Day 21 after install or reattribution. |
metric |
sessions_d22 |
sessions_d22 |
The number of sessions by users attributed at Day 22 after install or reattribution. |
metric |
sessions_d23 |
sessions_d23 |
The number of sessions by users attributed at Day 23 after install or reattribution. |
metric |
sessions_d24 |
sessions_d24 |
The number of sessions by users attributed at Day 24 after install or reattribution. |
metric |
sessions_d25 |
sessions_d25 |
The number of sessions by users attributed at Day 25 after install or reattribution. |
metric |
sessions_d26 |
sessions_d26 |
The number of sessions by users attributed at Day 26 after install or reattribution. |
metric |
sessions_d27 |
sessions_d27 |
The number of sessions by users attributed at Day 27 after install or reattribution. |
metric |
sessions_d28 |
sessions_d28 |
The number of sessions by users attributed at Day 28 after install or reattribution. |
metric |
sessions_d29 |
sessions_d29 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 29. |
metric |
sessions_d3 |
sessions_d3 |
The number of sessions by users attributed at Day 3 after install or reattribution. |
metric |
sessions_d30 |
sessions_d30 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 30. |
metric |
sessions_d31 |
sessions_d31 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 31. |
metric |
sessions_d32 |
sessions_d32 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 32. |
metric |
sessions_d33 |
sessions_d33 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 33. |
metric |
sessions_d34 |
sessions_d34 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 34. |
metric |
sessions_d35 |
sessions_d35 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 35. |
metric |
sessions_d36 |
sessions_d36 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 36. |
metric |
sessions_d37 |
sessions_d37 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 37. |
metric |
sessions_d38 |
sessions_d38 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 38. |
metric |
sessions_d39 |
sessions_d39 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 39. |
metric |
sessions_d4 |
sessions_d4 |
The number of sessions by users attributed at Day 4 after install or reattribution. |
metric |
sessions_d40 |
sessions_d40 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 40. |
metric |
sessions_d41 |
sessions_d41 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 41. |
metric |
sessions_d42 |
sessions_d42 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 42. |
metric |
sessions_d43 |
sessions_d43 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 43. |
metric |
sessions_d44 |
sessions_d44 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 44. |
metric |
sessions_d45 |
sessions_d45 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 45. |
metric |
sessions_d46 |
sessions_d46 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 46. |
metric |
sessions_d47 |
sessions_d47 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 47. |
metric |
sessions_d48 |
sessions_d48 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 48. |
metric |
sessions_d49 |
sessions_d49 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 49. |
metric |
sessions_d5 |
sessions_d5 |
The number of sessions by users attributed at Day 5 after install or reattribution. |
metric |
sessions_d50 |
sessions_d50 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 50. |
metric |
sessions_d51 |
sessions_d51 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 51. |
metric |
sessions_d52 |
sessions_d52 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 52. |
metric |
sessions_d53 |
sessions_d53 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 53. |
metric |
sessions_d54 |
sessions_d54 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 54. |
metric |
sessions_d55 |
sessions_d55 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 55. |
metric |
sessions_d56 |
sessions_d56 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 56. |
metric |
sessions_d57 |
sessions_d57 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 57. |
metric |
sessions_d58 |
sessions_d58 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 58. |
metric |
sessions_d59 |
sessions_d59 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 59. |
metric |
sessions_d6 |
sessions_d6 |
The number of sessions by users attributed at Day 6 after install or reattribution. |
metric |
sessions_d60 |
sessions_d60 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 60. |
metric |
sessions_d61 |
sessions_d61 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 61. |
metric |
sessions_d62 |
sessions_d62 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 62. |
metric |
sessions_d63 |
sessions_d63 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 63. |
metric |
sessions_d64 |
sessions_d64 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 64. |
metric |
sessions_d65 |
sessions_d65 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 65. |
metric |
sessions_d66 |
sessions_d66 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 66. |
metric |
sessions_d67 |
sessions_d67 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 67. |
metric |
sessions_d68 |
sessions_d68 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 68. |
metric |
sessions_d69 |
sessions_d69 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 69. |
metric |
sessions_d7 |
sessions_d7 |
The number of sessions by users attributed at Day 7 after install or reattribution. |
metric |
sessions_d70 |
sessions_d70 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 70. |
metric |
sessions_d71 |
sessions_d71 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 71. |
metric |
sessions_d72 |
sessions_d72 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 72. |
metric |
sessions_d73 |
sessions_d73 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 73. |
metric |
sessions_d74 |
sessions_d74 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 74. |
metric |
sessions_d75 |
sessions_d75 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 75. |
metric |
sessions_d76 |
sessions_d76 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 76. |
metric |
sessions_d77 |
sessions_d77 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 77. |
metric |
sessions_d78 |
sessions_d78 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 78. |
metric |
sessions_d79 |
sessions_d79 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 79. |
metric |
sessions_d8 |
sessions_d8 |
The number of sessions by users attributed at Day 8 after install or reattribution. |
metric |
sessions_d80 |
sessions_d80 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 80. |
metric |
sessions_d81 |
sessions_d81 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 81. |
metric |
sessions_d82 |
sessions_d82 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 82. |
metric |
sessions_d83 |
sessions_d83 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 83. |
metric |
sessions_d84 |
sessions_d84 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 84. |
metric |
sessions_d85 |
sessions_d85 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 85. |
metric |
sessions_d86 |
sessions_d86 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 86. |
metric |
sessions_d87 |
sessions_d87 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 87. |
metric |
sessions_d88 |
sessions_d88 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 88. |
metric |
sessions_d89 |
sessions_d89 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 89. |
metric |
sessions_d9 |
sessions_d9 |
The number of sessions by users attributed at Day 9 after install or reattribution. |
metric |
sessions_d90 |
sessions_d90 |
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 90. |
metric |
signup_d0_conversions_per_period |
signup_d0_conversions_per_period |
The count of ‘signup’ conversions occurring on Day 0 within the specified reporting period. |
metric |
signup_events |
signup_events |
The total count of ‘signup’ events recorded. |
metric |
skad_coarse_conversion_values_high_0 |
skad_coarse_conversion_values_high_0 |
The count of SKAdNetwork coarse conversion values categorized as ‘high’ for a specific conversion value range (0). |
metric |
skad_coarse_conversion_values_high_1 |
skad_coarse_conversion_values_high_1 |
The count of SKAdNetwork coarse conversion values categorized as ‘high’ for a specific conversion value range (1). |
metric |
skad_coarse_conversion_values_high_2 |
skad_coarse_conversion_values_high_2 |
The count of SKAdNetwork coarse conversion values categorized as ‘high’ for a specific conversion value range (2). |
metric |
skad_coarse_conversion_values_low_0 |
skad_coarse_conversion_values_low_0 |
The count of SKAdNetwork coarse conversion values categorized as ‘low’ for a specific conversion value range (0). |
metric |
skad_coarse_conversion_values_low_1 |
skad_coarse_conversion_values_low_1 |
The count of SKAdNetwork coarse conversion values categorized as ‘low’ for a specific conversion value range (1). |
metric |
skad_coarse_conversion_values_low_2 |
skad_coarse_conversion_values_low_2 |
The count of SKAdNetwork coarse conversion values categorized as ‘low’ for a specific conversion value range (2). |
metric |
skad_coarse_conversion_values_medium_0 |
skad_coarse_conversion_values_medium_0 |
The count of SKAdNetwork coarse conversion values categorized as ‘medium’ for a specific conversion value range (0). |
metric |
skad_coarse_conversion_values_medium_1 |
skad_coarse_conversion_values_medium_1 |
The count of SKAdNetwork coarse conversion values categorized as ‘medium’ for a specific conversion value range (1). |
metric |
skad_coarse_conversion_values_medium_2 |
skad_coarse_conversion_values_medium_2 |
The count of SKAdNetwork coarse conversion values categorized as ‘medium’ for a specific conversion value range (2). |
metric |
skad_coarse_conversion_values_none_0 |
skad_coarse_conversion_values_none_0 |
The count of SKAdNetwork coarse conversion values categorized as ‘none’ for a specific conversion value range (0). |
metric |
skad_coarse_conversion_values_none_1 |
skad_coarse_conversion_values_none_1 |
The count of SKAdNetwork coarse conversion values categorized as ‘none’ for a specific conversion value range (1). |
metric |
skad_coarse_conversion_values_none_2 |
skad_coarse_conversion_values_none_2 |
The count of SKAdNetwork coarse conversion values categorized as ‘none’ for a specific conversion value range (2). |
metric |
skad_coarse_conversion_values_null_0 |
skad_coarse_conversion_values_null_0 |
The count of SKAdNetwork coarse conversion values categorized as ‘null’ for a specific conversion value range (0). |
metric |
skad_coarse_conversion_values_null_1 |
skad_coarse_conversion_values_null_1 |
The count of SKAdNetwork coarse conversion values categorized as ‘null’ for a specific conversion value range (1). |
metric |
skad_coarse_conversion_values_null_2 |
skad_coarse_conversion_values_null_2 |
The count of SKAdNetwork coarse conversion values categorized as ‘null’ for a specific conversion value range (2). |
metric |
skad_conversion_value_gt_0 |
skad_conversion_value_gt_0 |
Returns the count of valid SKAN postbacks where the conversion value is greater than 0 (install). |
metric |
skad_conversion_value_null |
skad_conversion_value_null |
The number of SKAN 3 postbacks and SKAN 4 1st postbacks received with a nulled conversion value. Null means an install took place, but further data has been hidden due to Apple’s privacy framework. |
metric |
skad_conversion_value_null_rate |
skad_conversion_value_null_rate |
The number of postbacks received with a conversion value of null divided by the number of SKAN conversions. |
metric |
skad_direct_conversion_1 |
skad_direct_conversion_1 |
The count of valid SKAdNetwork postbacks received directly where Conversion Bit 1 has been triggered. |
metric |
skad_direct_conversion_2 |
skad_direct_conversion_2 |
The count of valid SKAdNetwork postbacks received directly where Conversion Bit 2 has been triggered. |
metric |
skad_direct_conversion_3 |
skad_direct_conversion_3 |
The count of valid SKAdNetwork postbacks received directly where Conversion Bit 3 has been triggered. |
metric |
skad_direct_conversion_4 |
skad_direct_conversion_4 |
The count of valid SKAdNetwork postbacks received directly where Conversion Bit 4 has been triggered. |
metric |
skad_direct_conversion_5 |
skad_direct_conversion_5 |
The count of valid SKAdNetwork postbacks received directly where Conversion Bit 5 has been triggered. |
metric |
skad_direct_conversion_6 |
skad_direct_conversion_6 |
The count of valid SKAdNetwork postbacks received directly where Conversion Bit 6 has been triggered. |
metric |
skad_direct_conversion_value_total |
skad_direct_conversion_value_total |
The sum of all direct conversion values reported by SKAdNetwork postbacks, where the count of each conversion value is multiplied by its value. |
metric |
skad_direct_total_installs |
skad_direct_total_installs |
The total number of installs and reinstalls reported directly by SKAdNetwork. |
metric |
skad_installs |
skad_installs |
The number of app installs attributed via Apple’s SKAdNetwork. |
metric |
skad_qualifiers |
skad_qualifiers |
The count of qualifying events in SKAdNetwork that contribute to conversion value updates. |
metric |
skad_reinstalls |
skad_reinstalls |
The number of app reinstalls attributed via Apple’s SKAdNetwork. |
metric |
skad_total_installs |
skad_total_installs |
The total number of app installs attributed via Apple’s SKAdNetwork. |
metric |
source_id_network |
source_id_network |
The unique identifier for the source advertising network. |
dimension |
source_network |
source_network |
The name of the source advertising network, if applicable. |
dimension |
store_id |
store_id |
The unique identifier for the app in its respective app store. |
dimension |
store_type |
store_type |
The type of store where the app was installed, e.g., Google Play. |
dimension |
terms_and_conditions_continue_events |
terms_and_conditions_continue_events |
The total number of ‘terms and conditions continue’ events. |
metric |
terms_and_conditions_continue_events_est |
terms_and_conditions_continue_events_est |
The estimated number of ‘terms and conditions continue’ events calculated from SKAdNetwork postbacks. |
metric |
terms_and_conditions_continue_revenue_est |
terms_and_conditions_continue_revenue_est |
The estimated revenue from SKAdNetwork postbacks based on the ‘terms and conditions continue’ event. |
metric |
terms_and_conditions_continue_skan_ecpa |
terms_and_conditions_continue_skan_ecpa |
The Effective Cost per Action (eCPA) for the ‘terms and conditions continue’ event from SKAdNetwork postbacks. |
metric |
time_spent_per_active_user_d0 |
time_spent_per_active_user_d0 |
The average number of seconds each active user spent in the app at Day 0 (the day of install/reattribution). |
metric |
time_spent_per_active_user_d1 |
time_spent_per_active_user_d1 |
The average number of seconds each active user spent in the app at Day 1 after install or reattribution. |
metric |
tracker_token |
tracker_token |
The unique identifier for the tracker within the Adjust system. |
dimension |
uninstall_cohort |
uninstall_cohort |
The number of uninstalls within a specific cohort, used to track user churn over time. |
metric |
uninstalls |
uninstalls |
The total number of app uninstalls. |
metric |
valid_conversions |
valid_conversions |
The number of conversions that are considered valid by the Adjust system, often related to SKAdNetwork or other conversion tracking. |
metric |
view search results_events |
view search results_events |
The total number of ‘view search results’ events. |
metric |
view_item_events |
view_item_events |
The total number of ‘view item’ events. |
metric |
waus |
waus |
The average number of unique weekly active users (WAU) for the selected timeframe. |
metric |
week |
week |
The specific week of the year when the data was recorded, used for weekly data aggregation. |
dimension |
year |
year |
The year for which the data is reported. |
dimension |