Adjust Report Service: Most-used fields#
The table below gives information about most-used fields that you can import from Adjust Report Service. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
ad_account_id |
ad_account_id |
dimension |
|
ad_impressions |
ad_impressions |
metric |
|
ad_impressions_d0 |
ad_impressions_d0 |
metric |
|
ad_impressions_d1 |
ad_impressions_d1 |
metric |
|
ad_impressions_d10 |
ad_impressions_d10 |
metric |
|
ad_impressions_d100 |
ad_impressions_d100 |
metric |
|
ad_impressions_d101 |
ad_impressions_d101 |
metric |
|
ad_impressions_d102 |
ad_impressions_d102 |
metric |
|
ad_impressions_d119 |
ad_impressions_d119 |
metric |
|
ad_impressions_d12 |
ad_impressions_d12 |
metric |
|
ad_impressions_d120 |
ad_impressions_d120 |
metric |
|
ad_impressions_d13 |
ad_impressions_d13 |
metric |
|
ad_impressions_d14 |
ad_impressions_d14 |
metric |
|
ad_impressions_d15 |
ad_impressions_d15 |
metric |
|
ad_impressions_d16 |
ad_impressions_d16 |
metric |
|
ad_impressions_d17 |
ad_impressions_d17 |
metric |
|
ad_impressions_d22 |
ad_impressions_d22 |
metric |
|
ad_impressions_d75 |
ad_impressions_d75 |
metric |
|
ad_impressions_d76 |
ad_impressions_d76 |
metric |
|
ad_impressions_d77 |
ad_impressions_d77 |
metric |
|
ad_impressions_d78 |
ad_impressions_d78 |
metric |
|
ad_impressions_d79 |
ad_impressions_d79 |
metric |
|
ad_revenue |
ad_revenue |
metric |
|
ad_revenue_to_cost |
ad_revenue_to_cost |
metric |
|
ad_rpm |
ad_rpm |
metric |
|
add payment info_events |
add payment info_events |
metric |
|
add shipping info_events |
add shipping info_events |
metric |
|
add to cart_d14_events_cohort |
add to cart_d14_events_cohort |
metric |
|
add to cart_d1_events_cohort |
add to cart_d1_events_cohort |
metric |
|
add to cart_events |
add to cart_events |
metric |
|
add to cart_m0_events_cohort |
add to cart_m0_events_cohort |
metric |
|
add to wishlist_events |
add to wishlist_events |
metric |
|
add_to_cart_events |
add_to_cart_events |
metric |
|
add_to_wishlist_events |
add_to_wishlist_events |
metric |
|
adgroup |
adgroup |
dimension |
|
adgroup_id_network |
adgroup_id_network |
dimension |
|
adgroup_network |
adgroup_network |
dimension |
|
adgroup_token |
adgroup_token |
dimension |
|
adjust_cost |
adjust_cost |
metric |
|
all_revenue |
all_revenue |
metric |
|
all_revenue_d0 |
all_revenue_d0 |
metric |
|
all_revenue_d2 |
all_revenue_d2 |
metric |
|
all_revenue_d3 |
all_revenue_d3 |
metric |
|
all_revenue_d4 |
all_revenue_d4 |
metric |
|
all_revenue_d5 |
all_revenue_d5 |
metric |
|
all_revenue_d6 |
all_revenue_d6 |
metric |
|
all_revenue_d7 |
all_revenue_d7 |
metric |
|
all_revenue_to_cost |
all_revenue_to_cost |
metric |
|
all_revenue_total_d0 |
all_revenue_total_d0 |
metric |
|
all_revenue_total_d1 |
all_revenue_total_d1 |
metric |
|
all_revenue_total_d2 |
all_revenue_total_d2 |
metric |
|
app |
app |
dimension |
|
app_token |
app_token |
App Token. |
dimension |
arpdau |
arpdau |
metric |
|
arpdau_ad |
arpdau_ad |
metric |
|
arpdau_iap |
arpdau_iap |
metric |
|
assisted_installs |
assisted_installs |
metric |
|
att_consent_rate |
att_consent_rate |
metric |
|
att_status_authorized |
att_status_authorized |
metric |
|
att_status_denied |
att_status_denied |
metric |
|
att_status_non_determined |
att_status_non_determined |
metric |
|
att_status_restricted |
att_status_restricted |
metric |
|
attribution_clicks |
attribution_clicks |
metric |
|
attribution_impressions |
attribution_impressions |
metric |
|
attributions_total |
attributions_total |
metric |
|
base_sessions |
base_sessions |
metric |
|
begin checkout_events |
begin checkout_events |
metric |
|
campaign |
campaign |
dimension |
|
campaign_id_network |
campaign_id_network |
dimension |
|
campaign_network |
campaign_network |
dimension |
|
campaign_token |
campaign_token |
dimension |
|
channel |
channel |
dimension |
|
checkout_begin_events |
checkout_begin_events |
metric |
|
checkout_begin_m0_events_cohort |
checkout_begin_m0_events_cohort |
metric |
|
checkout_events |
checkout_events |
metric |
|
click_conversion_rate |
click_conversion_rate |
metric |
|
click_conversion_rate_attribution |
click_conversion_rate_attribution |
metric |
|
click_conversion_rate_network |
click_conversion_rate_network |
metric |
|
click_cost |
click_cost |
metric |
|
clicks |
clicks |
metric |
|
cohort_ad_revenue |
cohort_ad_revenue |
metric |
|
cohort_all_revenue |
cohort_all_revenue |
metric |
|
cohort_gross_profit |
cohort_gross_profit |
metric |
|
cohort_revenue |
cohort_revenue |
metric |
|
conversion_value_total |
conversion_value_total |
metric |
|
cost |
cost |
metric |
|
country |
country |
dimension |
|
country_code |
country_code |
dimension |
|
creative |
creative |
dimension |
|
creative_id_network |
creative_id_network |
dimension |
|
creative_network |
creative_network |
dimension |
|
creative_token |
creative_token |
dimension |
|
ctr |
ctr |
metric |
|
currency |
currency |
dimension |
|
currency_code |
currency_code |
dimension |
|
data_points_total |
data_points_total |
metric |
|
data_points_total_restricted |
data_points_total_restricted |
metric |
|
datapoints |
datapoints |
metric |
|
datapoints_restricted |
datapoints_restricted |
metric |
|
daus |
daus |
metric |
|
day |
day |
dimension |
|
deattributions |
deattributions |
metric |
|
device_type |
device_type |
dimension |
|
ecommerce purchase_events |
ecommerce purchase_events |
metric |
|
ecommerce purchase_revenue |
ecommerce purchase_revenue |
metric |
|
ecpc |
ecpc |
metric |
|
ecpi |
ecpi |
metric |
|
ecpi_all |
ecpi_all |
metric |
|
ecpm |
ecpm |
metric |
|
event_cost |
event_cost |
metric |
|
events |
events |
metric |
|
first_purchase_events |
first_purchase_events |
metric |
|
first_purchase_revenue |
first_purchase_revenue |
metric |
|
first_reinstalls |
first_reinstalls |
metric |
|
first_uninstalls |
first_uninstalls |
metric |
|
gdpr_forgets |
gdpr_forgets |
metric |
|
gross_profit |
gross_profit |
metric |
|
hour |
hour |
dimension |
|
impression_conversion_rate |
impression_conversion_rate |
metric |
|
impression_cost |
impression_cost |
metric |
|
impressions |
impressions |
metric |
|
initiate checkout_events |
initiate checkout_events |
metric |
|
install_cost |
install_cost |
metric |
|
install_d0_events_per_period |
install_d0_events_per_period |
metric |
|
installs |
installs |
metric |
|
installs_per_mile |
installs_per_mile |
metric |
|
invalid_payloads |
invalid_payloads |
metric |
|
lead_d0_events_cohort |
lead_d0_events_cohort |
metric |
|
lead_d14_events_cohort |
lead_d14_events_cohort |
metric |
|
lead_d1_events_cohort |
lead_d1_events_cohort |
metric |
|
lead_d30_events_cohort |
lead_d30_events_cohort |
metric |
|
lead_d3_events_cohort |
lead_d3_events_cohort |
metric |
|
lead_d7_events_cohort |
lead_d7_events_cohort |
metric |
|
lead_events |
lead_events |
metric |
|
lead_events_est |
lead_events_est |
metric |
|
lead_events_max |
lead_events_max |
metric |
|
lead_events_min |
lead_events_min |
metric |
|
lead_m0_events_cohort |
lead_m0_events_cohort |
metric |
|
lead_m1_events_cohort |
lead_m1_events_cohort |
metric |
|
lead_m2_events_cohort |
lead_m2_events_cohort |
metric |
|
lifetime_value_d30 |
lifetime_value_d30 |
metric |
|
lifetime_value_d7 |
lifetime_value_d7 |
metric |
|
limit_ad_tracking_install_rate |
limit_ad_tracking_install_rate |
metric |
|
limit_ad_tracking_installs |
limit_ad_tracking_installs |
metric |
|
limit_ad_tracking_reattribution_rate |
limit_ad_tracking_reattribution_rate |
metric |
|
limit_ad_tracking_reattributions |
limit_ad_tracking_reattributions |
metric |
|
login_d0_events_per_period |
login_d0_events_per_period |
metric |
|
login_events |
login_events |
metric |
|
maus |
maus |
metric |
|
maus_restricted |
maus_restricted |
metric |
|
month |
month |
dimension |
|
network |
network |
dimension |
|
network_ad_spend_skan |
network_ad_spend_skan |
metric |
|
network_assisted_installs |
network_assisted_installs |
metric |
|
network_clicks |
network_clicks |
metric |
|
network_cost |
network_cost |
metric |
|
network_cost_diff |
network_cost_diff |
metric |
|
network_ctr |
network_ctr |
metric |
|
network_ecpc |
network_ecpc |
metric |
|
network_ecpi |
network_ecpi |
metric |
|
network_ecpm |
network_ecpm |
metric |
|
network_impressions |
network_impressions |
metric |
|
network_installs |
network_installs |
metric |
|
network_installs_diff |
network_installs_diff |
metric |
|
network_installs_diff_signed |
network_installs_diff_signed |
metric |
|
network_token |
network_token |
dimension |
|
non_assisted_installs |
non_assisted_installs |
metric |
|
non_organic_installs |
non_organic_installs |
metric |
|
organic_install_rate |
organic_install_rate |
metric |
|
organic_installs |
organic_installs |
metric |
|
os_name |
os_name |
dimension |
|
paid_clicks |
paid_clicks |
metric |
|
paid_impressions |
paid_impressions |
metric |
|
paid_installs |
paid_installs |
metric |
|
partner |
partner |
dimension |
|
partner_id |
partner_id |
dimension |
|
partner_name |
partner_name |
dimension |
|
platform |
platform |
dimension |
|
product_list_events |
product_list_events |
metric |
|
purchase_d1_conversions_cohort |
purchase_d1_conversions_cohort |
metric |
|
purchase_d1_events_cohort |
purchase_d1_events_cohort |
metric |
|
purchase_events |
purchase_events |
metric |
|
purchase_events_est |
purchase_events_est |
metric |
|
purchase_events_max |
purchase_events_max |
metric |
|
purchase_events_min |
purchase_events_min |
metric |
|
purchase_m0_events_cohort |
purchase_m0_events_cohort |
metric |
|
purchase_revenue |
purchase_revenue |
metric |
|
purchase_revenue_est |
purchase_revenue_est |
metric |
|
purchase_revenue_max |
purchase_revenue_max |
metric |
|
purchase_revenue_min |
purchase_revenue_min |
metric |
|
quarter |
quarter |
dimension |
|
reattribution_reinstalls |
reattribution_reinstalls |
metric |
|
reattributions |
reattributions |
metric |
|
region |
region |
dimension |
|
register_d0_conversions_per_period |
register_d0_conversions_per_period |
metric |
|
register_d0_events_per_period |
register_d0_events_per_period |
metric |
|
register_events |
register_events |
metric |
|
registration_d0_events_cohort |
registration_d0_events_cohort |
metric |
|
registration_d0_events_per_period |
registration_d0_events_per_period |
metric |
|
registration_events |
registration_events |
metric |
|
registration_m0_events_cohort |
registration_m0_events_cohort |
metric |
|
reinstalls |
reinstalls |
metric |
|
rejected_clicks |
rejected_clicks |
metric |
|
rejected_clicks_engagement_spam |
rejected_clicks_engagement_spam |
metric |
|
rejected_impressions |
rejected_impressions |
metric |
|
rejected_impressions_engagement_spam |
rejected_impressions_engagement_spam |
metric |
|
rejected_install_anon_ip_rate |
rejected_install_anon_ip_rate |
metric |
|
rejected_install_click_injection_rate |
rejected_install_click_injection_rate |
metric |
|
rejected_install_distribution_outlier_rate |
rejected_install_distribution_outlier_rate |
metric |
|
rejected_install_fraud_rate |
rejected_install_fraud_rate |
metric |
|
rejected_install_invalid_signature_rate |
rejected_install_invalid_signature_rate |
metric |
|
rejected_install_malformed_advertising_id_rate |
rejected_install_malformed_advertising_id_rate |
dimension |
|
rejected_install_rate |
rejected_install_rate |
metric |
|
rejected_install_too_many_engagements_rate |
rejected_install_too_many_engagements_rate |
metric |
|
rejected_installs |
rejected_installs |
metric |
|
rejected_installs_anon_ip |
rejected_installs_anon_ip |
metric |
|
rejected_installs_click_injection |
rejected_installs_click_injection |
metric |
|
rejected_installs_distribution_outlier |
rejected_installs_distribution_outlier |
metric |
|
rejected_installs_fraud |
rejected_installs_fraud |
metric |
|
rejected_installs_invalid_signature |
rejected_installs_invalid_signature |
metric |
|
rejected_installs_malformed_advertising_id |
rejected_installs_malformed_advertising_id |
dimension |
|
rejected_installs_too_many_engagements |
rejected_installs_too_many_engagements |
metric |
|
rejected_reattribution_anon_ip_rate |
rejected_reattribution_anon_ip_rate |
metric |
|
remove from cart_events |
remove from cart_events |
metric |
|
remove from wishlist_events |
remove from wishlist_events |
metric |
|
revenue |
revenue |
metric |
|
revenue_events |
revenue_events |
metric |
|
revenue_events_per_active_user_d0 |
revenue_events_per_active_user_d0 |
metric |
|
revenue_to_cost |
revenue_to_cost |
metric |
|
roas |
roas |
metric |
|
sale_events |
sale_events |
metric |
|
sale_revenue |
sale_revenue |
metric |
|
screen view_events |
screen view_events |
metric |
|
sdk_version |
sdk_version |
dimension |
|
search_events |
search_events |
metric |
|
search_events_est |
search_events_est |
metric |
|
search_events_max |
search_events_max |
metric |
|
search_events_min |
search_events_min |
metric |
|
sessions |
sessions |
metric |
|
sessions_d0 |
sessions_d0 |
metric |
|
sessions_d1 |
sessions_d1 |
metric |
|
sessions_d10 |
sessions_d10 |
metric |
|
sessions_d11 |
sessions_d11 |
metric |
|
sessions_d12 |
sessions_d12 |
metric |
|
sessions_d13 |
sessions_d13 |
metric |
|
sessions_d14 |
sessions_d14 |
metric |
|
sessions_d15 |
sessions_d15 |
metric |
|
sessions_d16 |
sessions_d16 |
metric |
|
sessions_d17 |
sessions_d17 |
metric |
|
sessions_d18 |
sessions_d18 |
metric |
|
sessions_d19 |
sessions_d19 |
metric |
|
sessions_d2 |
sessions_d2 |
metric |
|
sessions_d20 |
sessions_d20 |
metric |
|
sessions_d21 |
sessions_d21 |
metric |
|
sessions_d22 |
sessions_d22 |
metric |
|
sessions_d23 |
sessions_d23 |
metric |
|
sessions_d24 |
sessions_d24 |
metric |
|
sessions_d25 |
sessions_d25 |
metric |
|
sessions_d26 |
sessions_d26 |
metric |
|
sessions_d27 |
sessions_d27 |
metric |
|
sessions_d28 |
sessions_d28 |
metric |
|
sessions_d3 |
sessions_d3 |
metric |
|
sessions_d4 |
sessions_d4 |
metric |
|
sessions_d5 |
sessions_d5 |
metric |
|
sessions_d6 |
sessions_d6 |
metric |
|
sessions_d7 |
sessions_d7 |
metric |
|
sessions_d8 |
sessions_d8 |
metric |
|
sessions_d9 |
sessions_d9 |
metric |
|
share_events |
share_events |
metric |
|
signup_d0_conversions_per_period |
signup_d0_conversions_per_period |
metric |
|
signup_events |
signup_events |
metric |
|
skad_coarse_conversion_values_high_0 |
skad_coarse_conversion_values_high_0 |
metric |
|
skad_coarse_conversion_values_high_1 |
skad_coarse_conversion_values_high_1 |
metric |
|
skad_coarse_conversion_values_high_2 |
skad_coarse_conversion_values_high_2 |
metric |
|
skad_coarse_conversion_values_low_0 |
skad_coarse_conversion_values_low_0 |
metric |
|
skad_coarse_conversion_values_low_1 |
skad_coarse_conversion_values_low_1 |
metric |
|
skad_coarse_conversion_values_low_2 |
skad_coarse_conversion_values_low_2 |
metric |
|
skad_coarse_conversion_values_medium_0 |
skad_coarse_conversion_values_medium_0 |
metric |
|
skad_coarse_conversion_values_medium_1 |
skad_coarse_conversion_values_medium_1 |
metric |
|
skad_coarse_conversion_values_medium_2 |
skad_coarse_conversion_values_medium_2 |
metric |
|
skad_coarse_conversion_values_none_0 |
skad_coarse_conversion_values_none_0 |
metric |
|
skad_coarse_conversion_values_none_1 |
skad_coarse_conversion_values_none_1 |
metric |
|
skad_coarse_conversion_values_none_2 |
skad_coarse_conversion_values_none_2 |
metric |
|
skad_coarse_conversion_values_null_0 |
skad_coarse_conversion_values_null_0 |
metric |
|
skad_coarse_conversion_values_null_1 |
skad_coarse_conversion_values_null_1 |
metric |
|
skad_coarse_conversion_values_null_2 |
skad_coarse_conversion_values_null_2 |
metric |
|
skad_direct_conversion_1 |
skad_direct_conversion_1 |
metric |
|
skad_direct_conversion_value_0 |
skad_direct_conversion_value_0 |
metric |
|
skad_direct_conversion_value_total |
skad_direct_conversion_value_total |
metric |
|
skad_direct_valid_conversions |
skad_direct_valid_conversions |
metric |
|
skad_installs |
skad_installs |
metric |
|
skad_qualifiers |
skad_qualifiers |
metric |
|
skad_reinstalls |
skad_reinstalls |
metric |
|
skad_total_installs |
skad_total_installs |
metric |
|
source_id_network |
source_id_network |
dimension |
|
source_network |
source_network |
dimension |
|
store_id |
store_id |
dimension |
|
store_type |
store_type |
dimension |
|
time_spent_per_active_user_d0 |
time_spent_per_active_user_d0 |
metric |
|
time_spent_per_active_user_d1 |
time_spent_per_active_user_d1 |
metric |
|
tracker_token |
tracker_token |
dimension |
|
uninstall_cohort |
uninstall_cohort |
metric |
|
uninstalls |
uninstalls |
metric |
|
valid_conversions |
valid_conversions |
metric |
|
view product_events |
view product_events |
metric |
|
view search results_events |
view search results_events |
metric |
|
view_item_events |
view_item_events |
metric |
|
view_item_m0_events_cohort |
view_item_m0_events_cohort |
metric |
|
waus |
waus |
metric |
|
week |
week |
dimension |
|
year |
year |
metric |