Adjust Report Service: Most-used fields#
The table below gives information about most-used fields that you can import from Adjust Report Service. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad_account_id Dimension
The unique identifier for the advertising account.
ad_impressions Metric
The total number of ad impressions served to end-users.
ad_impressions_d0 Metric
The number of ad impressions recorded on Day 0.
ad_impressions_total_d0 Metric
The total number of ad impressions recorded on Day 0.
ad_impressions_total_in_cohort_d0 Metric
The total number of ad impressions for users within the Day 0 cohort.
ad_revenue Metric
The revenue generated from serving in-app advertisements.
ad_revenue_d0 Metric
The revenue generated from ads on Day 0 after user install.
ad_revenue_to_cost Metric
The ratio of ad revenue to advertising cost.
ad_rpm Metric
Ad Revenue per Mille (thousand) Impressions, calculated as ad revenue per one thousand ad impressions.
add to cart_events Metric
The total number of 'add to cart' events.
add to wishlist_events Metric
The total number of 'add to wishlist' events.
add_to_cart_events Metric
The total number of 'add to cart' events.
adgroup Dimension
The name and ID of the ad group, representing link sub-level 2 in Adjust's attribution hierarchy.
adgroup_id_network Dimension
The identifier of the ad group as provided by the advertising network.
adgroup_network Dimension
The name of the ad group as provided by the advertising network.
adgroup_token Dimension
The ID of the adgroup from the network.
adjust_cost Metric
The amount of money spent on ads, calculated using Adjust's ad spend on engagement method.
all_revenue Metric
The total revenue generated by an app from all sources, including ad revenue and in-app revenue.
all_revenue_d0 Metric
Cumulative revenue generated by users on Day 0 after install.
all_revenue_d1 Metric
Cumulative revenue generated by users on Day 1 after install.
all_revenue_d10 Metric
Cumulative revenue generated by users on Day 10 after install.
all_revenue_d11 Metric
Cumulative revenue generated by users on Day 11 after install.
all_revenue_d12 Metric
Cumulative revenue generated by users on Day 12 after install.
all_revenue_d13 Metric
Cumulative revenue generated by users on Day 13 after install.
all_revenue_d14 Metric
Cumulative revenue generated by users on Day 14 after install.
all_revenue_d15 Metric
Cumulative revenue generated by users on Day 15 after install.
all_revenue_d16 Metric
Cumulative revenue generated by users on Day 16 after install.
all_revenue_d17 Metric
Cumulative revenue generated by users on Day 17 after install.
all_revenue_d18 Metric
Cumulative revenue generated by users on Day 18 after install.
all_revenue_d19 Metric
Cumulative revenue generated by users on Day 19 after install.
all_revenue_d2 Metric
Cumulative revenue generated by users on Day 2 after install.
all_revenue_d20 Metric
Cumulative revenue generated by users on Day 20 after install.
all_revenue_d21 Metric
Cumulative revenue generated by users on Day 21 after install.
all_revenue_d22 Metric
Cumulative revenue generated by users on Day 22 after install.
all_revenue_d23 Metric
Cumulative revenue generated by users on Day 23 after install.
all_revenue_d24 Metric
Cumulative revenue generated by users on Day 24 after install.
all_revenue_d25 Metric
Cumulative revenue generated by users on Day 25 after install.
all_revenue_d26 Metric
Cumulative revenue generated by users on Day 26 after install.
all_revenue_d27 Metric
Cumulative revenue generated by users on Day 27 after install.
all_revenue_d28 Metric
Cumulative revenue generated by users on Day 28 after install.
all_revenue_d29 Metric
Cumulative revenue generated by users on Day 29 after install.
all_revenue_d3 Metric
Cumulative revenue generated by users on Day 3 after install.
all_revenue_d30 Metric
Cumulative revenue generated by users on Day 30 after install.
all_revenue_d31 Metric
Cumulative revenue generated by users on Day 31 after install.
all_revenue_d4 Metric
Cumulative revenue generated by users on Day 4 after install.
all_revenue_d45 Metric
Cumulative revenue generated by users on Day 45 after install.
all_revenue_d5 Metric
Cumulative revenue generated by users on Day 5 after install.
all_revenue_d6 Metric
Cumulative revenue generated by users on Day 6 after install.
all_revenue_d7 Metric
Cumulative revenue generated by users on Day 7 after install.
all_revenue_d75 Metric
Cumulative revenue generated by users on Day 75 after install.
all_revenue_d8 Metric
Cumulative revenue generated by users on Day 8 after install.
all_revenue_d9 Metric
Cumulative revenue generated by users on Day 9 after install.
all_revenue_m0 Metric
Cumulative revenue generated by users in Month 0 after install.
all_revenue_m1 Metric
Cumulative revenue generated by users in Month 1 after install.
all_revenue_m10 Metric
Cumulative revenue generated by users in Month 10 after install.
all_revenue_m11 Metric
Cumulative revenue generated by users in Month 11 after install.
all_revenue_m12 Metric
Cumulative revenue generated by users in Month 12 after install.
all_revenue_m13 Metric
Cumulative revenue generated by users in Month 13 after install.
all_revenue_m14 Metric
Cumulative revenue generated by users in Month 14 after install.
all_revenue_m15 Metric
Cumulative revenue generated by users in Month 15 after install.
all_revenue_m16 Metric
Cumulative revenue generated by users in Month 16 after install.
all_revenue_m17 Metric
Cumulative revenue generated by users in Month 17 after install.
all_revenue_m18 Metric
Cumulative revenue generated by users in Month 18 after install.
all_revenue_m19 Metric
Cumulative revenue generated by users in Month 19 after install.
all_revenue_m2 Metric
Cumulative revenue generated by users in Month 2 after install.
all_revenue_m20 Metric
Cumulative revenue generated by users in Month 20 after install.
all_revenue_m21 Metric
Cumulative revenue generated by users in Month 21 after install.
all_revenue_m22 Metric
Cumulative revenue generated by users in Month 22 after install.
all_revenue_m23 Metric
Cumulative revenue generated by users in Month 23 after install.
all_revenue_m24 Metric
Cumulative revenue generated by users in Month 24 after install.
all_revenue_m25 Metric
Cumulative revenue generated by users in Month 25 after install.
all_revenue_m26 Metric
Cumulative revenue generated by users in Month 26 after install.
all_revenue_m27 Metric
Cumulative revenue generated by users in Month 27 after install.
all_revenue_m28 Metric
Cumulative revenue generated by users in Month 28 after install.
all_revenue_m29 Metric
Cumulative revenue generated by users in Month 29 after install.
all_revenue_m3 Metric
Cumulative revenue generated by users in Month 3 after install.
all_revenue_m30 Metric
Cumulative revenue generated by users in Month 30 after install.
all_revenue_m31 Metric
Cumulative revenue generated by users in Month 31 after install.
all_revenue_m32 Metric
Cumulative revenue generated by users in Month 32 after install.
all_revenue_m33 Metric
Cumulative revenue generated by users in Month 33 after install.
all_revenue_m34 Metric
Cumulative revenue generated by users in Month 34 after install.
all_revenue_m35 Metric
Cumulative revenue generated by users in Month 35 after install.
all_revenue_m36 Metric
Cumulative revenue generated by users in Month 36 after install.
all_revenue_m4 Metric
Cumulative revenue generated by users in Month 4 after install.
all_revenue_m5 Metric
Cumulative revenue generated by users in Month 5 after install.
all_revenue_m6 Metric
Cumulative revenue generated by users in Month 6 after install.
all_revenue_m7 Metric
Cumulative revenue generated by users in Month 7 after install.
all_revenue_m8 Metric
Cumulative revenue generated by users in Month 8 after install.
all_revenue_m9 Metric
Cumulative revenue generated by users in Month 9 after install.
all_revenue_to_cost Metric
The ratio of total revenue (all sources) to advertising cost.
all_revenue_total_m36 Metric
The total cumulative revenue generated by a cohort over 36 months after install.
all_revenue_total_per_user_m36 Metric
The average lifetime value (LTV) or average revenue per user over 36 months for a given cohort.
all_revenue_w0 Metric
Cumulative revenue generated by users in Week 0 after install.
all_revenue_w1 Metric
Cumulative revenue generated by users in Week 1 after install.
all_revenue_w10 Metric
Cumulative revenue generated by users in Week 10 after install.
all_revenue_w11 Metric
Cumulative revenue generated by users in Week 11 after install.
all_revenue_w12 Metric
Cumulative revenue generated by users in Week 12 after install.
all_revenue_w2 Metric
Cumulative revenue generated by users in Week 2 after install.
all_revenue_w3 Metric
Cumulative revenue generated by users in Week 3 after install.
all_revenue_w4 Metric
Cumulative revenue generated by users in Week 4 after install.
all_revenue_w5 Metric
Cumulative revenue generated by users in Week 5 after install.
all_revenue_w6 Metric
Cumulative revenue generated by users in Week 6 after install.
all_revenue_w7 Metric
Cumulative revenue generated by users in Week 7 after install.
all_revenue_w8 Metric
Cumulative revenue generated by users in Week 8 after install.
all_revenue_w9 Metric
Cumulative revenue generated by users in Week 9 after install.
app Dimension
The name of the application.
app_token Dimension
The unique identifier for the application within the Adjust system.
app_version Dimension
The version of the mobile application. This field serves as a dimension to segment and analyze reported data.
application_accepted_average_revenue_per_event Metric
The average revenue generated per 'application accepted' event. This is calculated as the total revenue from 'application accepted' events divided by the number of times this event was triggered.
application_accepted_events Metric
The non-cohorted number of times the 'application accepted' event is triggered within a selected period.
application_approved_average_revenue_per_event Metric
The average revenue generated per 'application approved' event. This is calculated as the total revenue from 'application approved' events divided by the number of times this event was triggered.
application_completed_average_revenue_per_event Metric
The average revenue generated per 'application completed' event. This is calculated as the total revenue from 'application completed' events divided by the number of times this event was triggered.
application_completed_events Metric
The non-cohorted number of times the 'application completed' event is triggered within a selected period.
application_rejection_average_revenue_per_event Metric
The average revenue generated per 'application rejection' event. This is calculated as the total revenue from 'application rejection' events divided by the number of times this event was triggered.
application_rejection_events Metric
The non-cohorted number of times the 'application rejection' event is triggered within a selected period.
application_started_average_revenue_per_event Metric
The average revenue generated per 'application started' event. This is calculated as the total revenue from 'application started' events divided by the number of times this event was triggered.
application_started_events Metric
The non-cohorted number of times the 'application started' event is triggered within a selected period.
application_submitted_average_revenue_per_event Metric
The average revenue generated per 'application submitted' event. This is calculated as the total revenue from 'application submitted' events divided by the number of times this event was triggered.
application_submitted_events Metric
The non-cohorted number of times the 'application submitted' event is triggered within a selected period.
arpdau Metric
Average Revenue Per Daily Active User (ARPDAU), calculated using all revenue sources.
arpdau_ad Metric
Average Revenue Per Daily Active User (ARPDAU), calculated using only revenue from serving ads.
arpdau_iap Metric
Average Revenue Per Daily Active User (ARPDAU), calculated using in-app purchase revenue.
att_consent_rate Metric
The percentage of users who consented to the App Tracking Transparency (ATT) prompt.
att_status_authorized Metric
The number of users who have granted authorized App Tracking Transparency (ATT) status.
att_status_denied Metric
The number of users who have denied App Tracking Transparency (ATT) status.
att_status_non_determined Metric
The number of users whose App Tracking Transparency (ATT) status is not determined.
att_status_restricted Metric
The number of users whose App Tracking Transparency (ATT) status is restricted.
attribution_clicks Metric
The total number of clicks measured for campaigns, attributed by Adjust.
attribution_impressions Metric
The total number of ad impressions measured for campaigns, attributed by Adjust.
attributions_total Metric
The total count of all attributions, including both installs and reattributions.
base_sessions Metric
The number of user sessions, excluding initial installs and reattributions.
begin checkout_events Metric
The total number of 'begin checkout' events.
campaign Dimension
The campaign name, often including an ID, representing the first sub-level of a link.
campaign_id_network Dimension
The unique identifier for the campaign as provided by the advertising network.
campaign_network Dimension
The name of the campaign as reported by the advertising network.
campaign_token Dimension
The unique identifier for the campaign within the Adjust system.
channel Dimension
A combination of the partner name and the network.
checkout_events Metric
The total number of 'checkout' events.
click_conversion_rate Metric
The average number of clicks required for a user to install the app, expressed as a percentage.
click_conversion_rate_attribution Metric
The average number of clicks it takes for a user to install your app, based on Adjust's attribution.
click_conversion_rate_network Metric
The average number of clicks it takes for a user to install your app, as reported by the advertising network.
click_cost Metric
The total cost associated with clicks on advertising campaigns.
clicks Metric
The total number of clicks on advertising campaigns, either from the network or measured directly.
cohort_ad_revenue Metric
The cumulative ad revenue generated by a specific user cohort over a selected period.
cohort_all_revenue Metric
The total cumulative revenue (from all sources) generated by a specific user cohort over a selected period.
cohort_gross_profit Metric
The gross profit generated by a specific user cohort over time.
cohort_revenue Metric
The total cumulative in-app revenue generated by a specific user cohort over a selected period.
conversion_value_0 Metric
Returns the count of valid SKAN postbacks where the conversion value is equal to 0 (install). A conversion value of 0 is returned when the user has installed the app but not triggered any mapped conversion value criteria.
conversion_value_total Metric
The sum of all conversion values reported by SKAdNetwork postbacks, where the count of each conversion value is multiplied by its value.
cost Metric
The total amount of money spent on ads, which is the sum of click, impression, install, and event costs.
country Dimension
The name of the country where the user's device is located, such as United States of America.
country_code Dimension
The 2-character ISO 3166 code for the country, such as US.
creative Dimension
The creative name, often including an ID, representing the third sub-level of a link.
creative_id_network Dimension
The unique identifier for the creative as provided by the advertising network.
creative_network Dimension
The name of the creative asset as provided by the advertising network.
creative_token Dimension
The unique identifier for the creative within the Adjust system.
ctr Metric
The Click-Through Rate (CTR), representing the percentage of clicks per impressions served.
currency Dimension
The currency used for conversion of money-related metrics in reports.
currency_code Dimension
The three-letter ISO 4217 currency code for the reported revenue values.
data_points_total Metric
Represents the total count of all data points or events collected by Adjust within a specified reporting period. This metric provides an overall volume of tracked activities, such as installs, sessions, or custom in-app events.
data_points_total_restricted Metric
Represents the total count of data points that have been subject to privacy restrictions, such as those due to GDPR or Limit Ad Tracking (LAT) settings. This includes data points where personal information is anonymized or not collected due to user privacy choices or regulations.
datapoints Metric
Represents individual records within a report, comprising a combination of dimensions (e.g., date, app, campaign) and metrics (e.g., installs, revenue, ad spend). These records provide granular data on mobile app performance as returned by the Adjust Report Service API.
datapoints_restricted Metric
Refers to individual data records from a report that have been filtered or limited based on specific criteria, such as selected dimensions, metrics, or user access permissions. This field contains a subset of available data points.
daus Metric
The average number of unique daily active users (DAU) for the selected timeframe.
day Dimension
The specific day on which the data was recorded, used for time-based data aggregation and filtering.
deattributions Metric
The total number of users who were deattributed from their original source to a reattribution source.
device_type Dimension
The type of device used by the user (e.g., phone, tablet, smart TV, bot).
ecommerce purchase_events Metric
The total number of 'ecommerce purchase' events.
ecommerce purchase_revenue Metric
The revenue generated from 'ecommerce purchase' events.
ecpc Metric
The Effective Cost Per Click (eCPC), calculated as ad spend divided by paid clicks.
ecpi Metric
The Effective Cost Per Install (eCPI) on paid installs.
ecpi_all Metric
The Effective Cost Per Install (eCPI) on all app installs.
ecpm Metric
The Effective Cost Per Mille (eCPM), representing the cost per one thousand ad impressions based on attribution.
event_cost Metric
The total cost associated with specific in-app events.
events Metric
The total number of all triggered in-app events.
first_purchase_events Metric
The total number of 'first purchase' events.
first_purchase_revenue Metric
The revenue generated from 'first purchase' events.
first_reinstalls Metric
The number of first-time reinstalls within a given period.
first_uninstalls Metric
The number of first-time uninstalls within a given period.
gdpr_forgets Metric
The total number of users who have exercised their GDPR right to be forgotten.
gross_profit Metric
The gross profit, calculated as total revenue minus ad spend.
impression_conversion_rate Metric
The Impression Conversion Rate (ICR), representing the percentage of app installs per ad impressions served.
impression_cost Metric
The total cost associated with ad impressions.
impressions Metric
The total number of ad impressions.
initial_offer_approved_events Metric
The non-cohorted number of times the 'initial offer approved' event is triggered within a selected period.
install_cost Metric
The total cost associated with app installs.
install_d0_events_per_period Metric
The count of install events occurring on Day 0 within the specified reporting period.
installs Metric
The total number of app installations.
installs_per_mile Metric
The number of installs per one thousand impressions (IPM).
invalid_payloads Metric
The count of SKAdNetwork postbacks (install/reinstall) that were invalid after verification of the attribution signature.
kpi_clicks Metric
The total number of clicks measured for your campaigns.
lead_d0_events_cohort Metric
The count of 'lead' events for users belonging to the Day 0 cohort.
lead_d14_events_cohort Metric
The count of 'lead' events for users belonging to the Day 14 cohort.
lead_d1_events_cohort Metric
The count of 'lead' events for users belonging to the Day 1 cohort.
lead_d30_events_cohort Metric
The count of 'lead' events for users belonging to the Day 30 cohort.
lead_d3_events_cohort Metric
The count of 'lead' events for users belonging to the Day 3 cohort.
lead_d7_events_cohort Metric
The count of 'lead' events for users belonging to the Day 7 cohort.
lead_events Metric
The total count of 'lead' events recorded.
lead_events_est Metric
The estimated count of 'lead' events, often aggregated for privacy-preserving reporting like SKAdNetwork.
lead_events_max Metric
The maximum possible count of 'lead' events, often provided in ranges for privacy-preserving reporting like SKAdNetwork.
lead_events_min Metric
The minimum possible count of 'lead' events, often provided in ranges for privacy-preserving reporting like SKAdNetwork.
lead_m0_events_cohort Metric
The count of 'lead' events for users belonging to the Month 0 cohort.
lead_m1_events_cohort Metric
The count of 'lead' events for users belonging to the Month 1 cohort.
lead_m2_events_cohort Metric
The count of 'lead' events for users belonging to the Month 2 cohort.
limit_ad_tracking_install_rate Metric
The rate of installs from devices with Limit Ad Tracking (LAT) enabled, as a percentage of total installs.
limit_ad_tracking_installs Metric
The total number of app installs from devices where Limit Ad Tracking (LAT) is enabled.
limit_ad_tracking_reattribution_rate Metric
The rate of reattributions from devices with Limit Ad Tracking (LAT) enabled, as a percentage of total reattributions.
limit_ad_tracking_reattributions Metric
The total number of reattributions from devices where Limit Ad Tracking (LAT) is enabled.
login_d0_events_per_period Metric
The count of login events occurring on Day 0 within the specified reporting period.
login_events Metric
The total count of login events recorded.
maus Metric
The average number of unique monthly active users (MAU) for the selected timeframe.
maus_restricted Metric
The average number of unique monthly active users (MAUs) whose data is subject to privacy restrictions.
month Dimension
The calendar month in YYYY-MM format, such as 2021-05.
network Dimension
The name of the advertising network from which traffic originated.
network_ad_spend_skan Metric
The total ad spend for SKAdNetwork campaigns, as reported by the advertising network API.
network_clicks Metric
The total number of clicks reported by the advertising network.
network_cost Metric
The total ad spend data retrieved from the advertising network API.
network_cost_diff Metric
The absolute difference in ad spend between Adjust's attribution and the advertising network's reported data.
network_ctr Metric
The Click-Through Rate (CTR) as reported by the advertising network.
network_ecpc Metric
The Effective Cost Per Click (eCPC) as reported by the advertising network API.
network_ecpi Metric
The Effective Cost Per Install (eCPI) as reported by the advertising network API.
network_ecpm Metric
The Effective Cost Per Mille (eCPM) as reported by the advertising network API.
network_impressions Metric
The total number of ad impressions reported by the advertising network.
network_installs Metric
The total number of app installs reported by the advertising network.
network_installs_diff Metric
The absolute difference in app installs between the advertising network's reported data and Adjust's attribution.
network_installs_diff_signed Metric
The signed difference in app installs between the advertising network's reported data and Adjust's attribution.
network_token Dimension
The unique identifier for the advertising network within the Adjust system.
non_organic_installs Metric
The number of app installs not attributed to an organic source.
offer_accepted_skan_ecpa Metric
The estimated effective cost per acquisition (eCPA) for the 'offer accepted' event, as reported through SKAdNetwork. This metric indicates the cost incurred for each instance a user accepts an offer.
offer_accepted_skan_event_ecr_est Metric
The estimated event conversion rate (ECR) for the 'offer accepted' event, as tracked via SKAdNetwork. This represents the estimated percentage of users who performed the 'offer accepted' event.
offer_accepted_skan_event_ecr_max Metric
The maximum estimated event conversion rate (ECR) for the 'offer accepted' event, as tracked via SKAdNetwork. This represents the upper bound of the estimated percentage of users who performed the 'offer accepted' event.
offer_accepted_skan_event_ecr_min Metric
The minimum estimated event conversion rate (ECR) for the 'offer accepted' event, as tracked via SKAdNetwork. This represents the lower bound of the estimated percentage of users who performed the 'offer accepted' event.
offer_accepted_skan_event_rpu_est Metric
The estimated revenue per user (RPU) for the 'offer accepted' event, as attributed through SKAdNetwork. This metric provides an estimation of the revenue generated per user who accepted an offer.
offer_accepted_skan_event_rpu_max Metric
The maximum estimated revenue per user (RPU) for the 'offer accepted' event, as attributed through SKAdNetwork. This metric represents the upper bound of the estimated revenue generated per user who accepted an offer.
offer_accepted_skan_event_rpu_min Metric
The minimum estimated revenue per user (RPU) for the 'offer accepted' event, as attributed through SKAdNetwork. This metric represents the lower bound of the estimated revenue generated per user who accepted an offer.
offer_approved_average_revenue_per_event Metric
The average revenue generated per 'offer approved' event. This is calculated as the total revenue from 'offer approved' events divided by the number of times this event was triggered.
offer_approved_events Metric
The non-cohorted number of times the 'offer approved' event is triggered within a selected period.
offer_approved_skan_ecpa Metric
Effective Cost Per Acquisition (ECPA) for 'offer approved' events attributed via SKAdNetwork. Adjust provides SKAdNetwork related metrics.
offer_approved_skan_event_ecr_est Metric
The estimated event conversion rate (ECR) for the 'offer approved' event, as tracked via SKAdNetwork. This represents the estimated percentage of users who performed the 'offer approved' event.
offer_approved_skan_event_ecr_max Metric
The maximum estimated event conversion rate (ECR) for the 'offer approved' event, as tracked via SKAdNetwork. This represents the upper bound of the estimated percentage of users who performed the 'offer approved' event.
offer_approved_skan_event_ecr_min Metric
The minimum estimated event conversion rate (ECR) for the 'offer approved' event, as tracked via SKAdNetwork. This represents the lower bound of the estimated percentage of users who performed the 'offer approved' event.
offer_approved_skan_event_rpu_est Metric
The estimated revenue per user (RPU) for the 'offer approved' event, as attributed through SKAdNetwork. This metric provides an estimation of the revenue generated per user who approved an offer.
offer_approved_skan_event_rpu_max Metric
The maximum estimated revenue per user (RPU) for the 'offer approved' event, as attributed through SKAdNetwork. This metric represents the upper bound of the estimated revenue generated per user who approved an offer.
offer_approved_skan_event_rpu_min Metric
The minimum estimated revenue per user (RPU) for the 'offer approved' event, as attributed through SKAdNetwork. This metric represents the lower bound of the estimated revenue generated per user who approved an offer.
organic_install_rate Metric
The percentage of app installs that are attributed to organic sources (e.g., direct downloads, app store search) rather than paid campaigns.
organic_installs Metric
The number of app installs attributed to an organic source.
os_name Dimension
The name of the operating system on which the app is running (e.g., iOS, Android).
paid_clicks Metric
The number of clicks that have associated cost data.
paid_impressions Metric
The number of impressions that have associated ad spend data.
paid_installs Metric
The number of installs for which associated ad spend data is available.
partner Dimension
The unique slug identifier for the partner.
partner_id Dimension
The unique identifier for the partner in the Adjust system.
partner_name Dimension
The name of the partner in the Adjust system.
platform Dimension
The type of device platform, such as mobile app or web.
product_list_events Metric
The total number of 'product list' events.
purchase_events Metric
The total count of purchase events recorded.
purchase_events_est Metric
The estimated number of 'purchase' events calculated from SKAdNetwork postbacks.
purchase_events_max Metric
The maximum number of 'purchase' events calculated from SKAdNetwork postbacks.
purchase_events_min Metric
The minimum number of 'purchase' events calculated from SKAdNetwork postbacks.
purchase_revenue Metric
The total revenue generated from in-app purchases.
purchase_revenue_est Metric
The estimated revenue from SKAdNetwork postbacks based on the 'purchase' event.
purchase_revenue_max Metric
The maximum revenue from SKAdNetwork postbacks based on the 'purchase' event.
purchase_revenue_min Metric
The minimum revenue from SKAdNetwork postbacks based on the 'purchase' event.
reattribution_reinstalls Metric
The total number of reinstalls that also resulted in a reattribution event.
reattributions Metric
The total number of times existing users were re-attributed to a new source.
redownload_deinstalls Metric
The count of deinstalls associated with redownload installs, reported on the attribution source(s) active before the redownload attribution took place.
redownload_installs Metric
The count of redownload installs reported on the new attribution source, which are also included in the main 'Installs' metric.
region Dimension
The geographical business region where the user is located (e.g., APAC).
register_d0_conversions_per_period Metric
The count of 'register' conversions occurring on Day 0 within the specified reporting period.
register_d0_events_per_period Metric
The count of 'register' events occurring on Day 0 within the specified reporting period.
register_events Metric
The total count of 'register' events recorded.
registration_d0_events_cohort Metric
The count of 'registration' events for users belonging to the Day 0 cohort.
registration_d0_events_per_period Metric
The count of 'registration' events occurring on Day 0 within the specified reporting period.
registration_events Metric
The total count of 'registration' events recorded.
registration_m0_events_cohort Metric
The count of 'registration' events for users belonging to the Month 0 cohort.
reinstalls Metric
The total number of times an app was reinstalled by a user.
rejected_clicks Metric
The number of clicks identified and rejected as fraudulent.
rejected_clicks_engagement_spam Metric
The number of clicks identified and rejected as engagement spam by Adjust's fraud prevention mechanisms.
rejected_impressions Metric
The number of impressions identified and rejected as fraudulent.
rejected_impressions_engagement_spam Metric
The number of ad impressions identified and rejected as engagement spam by Adjust's fraud prevention mechanisms.
rejected_install_anon_ip_rate Metric
The rate of rejected installs due to anonymous IP addresses, as a percentage of total installs and rejected installs.
rejected_install_click_injection_rate Metric
The rate of rejected installs due to click injection, as a percentage of total installs and rejected installs.
rejected_install_distribution_outlier_rate Metric
The rate of rejected installs due to distribution outliers, as a percentage of total installs and rejected installs.
rejected_install_fraud_rate Metric
The rate at which app installs are identified and rejected as fraudulent by Adjust's fraud prevention mechanisms.
rejected_install_invalid_signature_rate Metric
The rate of rejected installs due to invalid SDK signatures, as a percentage of total installs and rejected installs.
rejected_install_malformed_advertising_id_rate Dimension
The rate of rejected installs due to malformed advertising IDs, as a percentage of total installs and rejected installs.
rejected_install_rate Metric
The overall rate of installs identified and rejected as fraudulent, as a percentage of total installs and rejected installs.
rejected_install_too_many_engagements_rate Metric
The rate of rejected installs due to an excessive number of engagements within the attribution window, as a percentage of total installs and rejected installs.
rejected_installs Metric
The total number of app installs identified and rejected by Adjust as fraudulent.
rejected_installs_anon_ip Metric
The total number of installs rejected because they originated from anonymous IP addresses.
rejected_installs_click_injection Metric
The total number of installs rejected due to falsified clicks (click injection).
rejected_installs_distribution_outlier Metric
The total number of installs rejected due to falling outside distribution outlier thresholds.
rejected_installs_fraud Metric
The number of app installs identified and rejected due to fraud by Adjust's fraud prevention mechanisms.
rejected_installs_invalid_signature Metric
The total number of installs rejected due to an invalid or missing SDK signature.
rejected_installs_malformed_advertising_id Dimension
The total number of installs rejected due to a malformed advertising ID.
rejected_installs_too_many_engagements Metric
The total number of installs rejected due to an excessive number of engagements within the attribution window.
rejected_reattribution_anon_ip_rate Metric
The rate of rejected reattributions due to anonymous IP addresses, as a percentage of total reattributions and rejected reattributions.
retained_users_d0 Metric
The number of users from a cohort who remained active on Day 0 after install.
retained_users_d1 Metric
The number of users from a cohort who remained active on Day 1 after install.
retained_users_d10 Metric
The number of users from a cohort who remained active on Day 10 after install.
retained_users_d11 Metric
The number of users from a cohort who remained active on Day 11 after install.
retained_users_d12 Metric
The number of users from a cohort who remained active on Day 12 after install.
retained_users_d13 Metric
The number of users from a cohort who remained active on Day 13 after install.
retained_users_d14 Metric
The number of users from a cohort who remained active on Day 14 after install.
retained_users_d15 Metric
The number of users from a cohort who remained active on Day 15 after install.
retained_users_d16 Metric
The number of users from a cohort who remained active on Day 16 after install.
retained_users_d17 Metric
The number of users from a cohort who remained active on Day 17 after install.
retained_users_d18 Metric
The number of users from a cohort who remained active on Day 18 after install.
retained_users_d19 Metric
The number of users from a cohort who remained active on Day 19 after install.
retained_users_d2 Metric
The number of users from a cohort who remained active on Day 2 after install.
retained_users_d20 Metric
The number of users from a cohort who remained active on Day 20 after install.
retained_users_d21 Metric
The number of users from a cohort who remained active on Day 21 after install.
retained_users_d22 Metric
The number of users from a cohort who remained active on Day 22 after install.
retained_users_d23 Metric
The number of users from a cohort who remained active on Day 23 after install.
retained_users_d24 Metric
The number of users from a cohort who remained active on Day 24 after install.
retained_users_d25 Metric
The number of users from a cohort who remained active on Day 25 after install.
retained_users_d26 Metric
The number of users from a cohort who remained active on Day 26 after install.
retained_users_d27 Metric
The number of users from a cohort who remained active on Day 27 after install.
retained_users_d28 Metric
The number of users from a cohort who remained active on Day 28 after install.
retained_users_d29 Metric
The number of users from a cohort who remained active on Day 29 after install.
retained_users_d3 Metric
The number of users from a cohort who remained active on Day 3 after install.
retained_users_d30 Metric
The number of users from a cohort who remained active on Day 30 after install.
retained_users_d4 Metric
The number of users from a cohort who remained active on Day 4 after install.
retained_users_d5 Metric
The number of users from a cohort who remained active on Day 5 after install.
retained_users_d6 Metric
The number of users from a cohort who remained active on Day 6 after install.
retained_users_d7 Metric
The number of users from a cohort who remained active on Day 7 after install.
retained_users_d8 Metric
The number of users from a cohort who remained active on Day 8 after install.
retained_users_d9 Metric
The number of users from a cohort who remained active on Day 9 after install.
retained_users_m0 Metric
The number of users from a cohort who remained active in Month 0 after install.
retained_users_m1 Metric
The number of users from a cohort who remained active in Month 1 after install.
retained_users_m10 Metric
The number of users from a cohort who remained active in Month 10 after install.
retained_users_m11 Metric
The number of users from a cohort who remained active in Month 11 after install.
retained_users_m12 Metric
The number of users from a cohort who remained active in Month 12 after install.
retained_users_m13 Metric
The number of users from a cohort who remained active in Month 13 after install.
retained_users_m14 Metric
The number of users from a cohort who remained active in Month 14 after install.
retained_users_m15 Metric
The number of users from a cohort who remained active in Month 15 after install.
retained_users_m16 Metric
The number of users from a cohort who remained active in Month 16 after install.
retained_users_m17 Metric
The number of users from a cohort who remained active in Month 17 after install.
retained_users_m18 Metric
The number of users from a cohort who remained active in Month 18 after install.
retained_users_m19 Metric
The number of users from a cohort who remained active in Month 19 after install.
retained_users_m2 Metric
The number of users from a cohort who remained active in Month 2 after install.
retained_users_m20 Metric
The number of users from a cohort who remained active in Month 20 after install.
retained_users_m21 Metric
The number of users from a cohort who remained active in Month 21 after install.
retained_users_m22 Metric
The number of users from a cohort who remained active in Month 22 after install.
retained_users_m23 Metric
The number of users from a cohort who remained active in Month 23 after install.
retained_users_m24 Metric
The number of users from a cohort who remained active in Month 24 after install.
retained_users_m25 Metric
The number of users from a cohort who remained active in Month 25 after install.
retained_users_m26 Metric
The number of users from a cohort who remained active in Month 26 after install.
retained_users_m27 Metric
The number of users from a cohort who remained active in Month 27 after install.
retained_users_m28 Metric
The number of users from a cohort who remained active in Month 28 after install.
retained_users_m29 Metric
The number of users from a cohort who remained active in Month 29 after install.
retained_users_m3 Metric
The number of users from a cohort who remained active in Month 3 after install.
retained_users_m30 Metric
The number of users from a cohort who remained active in Month 30 after install.
retained_users_m31 Metric
The number of users from a cohort who remained active in Month 31 after install.
retained_users_m32 Metric
The number of users from a cohort who remained active in Month 32 after install.
retained_users_m33 Metric
The number of users from a cohort who remained active in Month 33 after install.
retained_users_m34 Metric
The number of users from a cohort who remained active in Month 34 after install.
retained_users_m35 Metric
The number of users from a cohort who remained active in Month 35 after install.
retained_users_m36 Metric
The number of users from a cohort who remained active in Month 36 after install.
retained_users_m4 Metric
The number of users from a cohort who remained active in Month 4 after install.
retained_users_m5 Metric
The number of users from a cohort who remained active in Month 5 after install.
retained_users_m6 Metric
The number of users from a cohort who remained active in Month 6 after install.
retained_users_m7 Metric
The number of users from a cohort who remained active in Month 7 after install.
retained_users_m8 Metric
The number of users from a cohort who remained active in Month 8 after install.
retained_users_m9 Metric
The number of users from a cohort who remained active in Month 9 after install.
retained_users_w0 Metric
The number of users from a cohort who remained active in Week 0 after install.
retained_users_w1 Metric
The number of users from a cohort who remained active in Week 1 after install.
retained_users_w10 Metric
The number of users from a cohort who remained active in Week 10 after install.
retained_users_w11 Metric
The number of users from a cohort who remained active in Week 11 after install.
retained_users_w12 Metric
The number of users from a cohort who remained active in Week 12 after install.
retained_users_w2 Metric
The number of users from a cohort who remained active in Week 2 after install.
retained_users_w3 Metric
The number of users from a cohort who remained active in Week 3 after install.
retained_users_w4 Metric
The number of users from a cohort who remained active in Week 4 after install.
retained_users_w5 Metric
The number of users from a cohort who remained active in Week 5 after install.
retained_users_w6 Metric
The number of users from a cohort who remained active in Week 6 after install.
retained_users_w7 Metric
The number of users from a cohort who remained active in Week 7 after install.
retained_users_w8 Metric
The number of users from a cohort who remained active in Week 8 after install.
retained_users_w9 Metric
The number of users from a cohort who remained active in Week 9 after install.
retention_rate_d0 Metric
The percentage of users from a cohort who remained active on Day 0 after install.
retention_rate_d1 Metric
The percentage of users from a cohort who remained active on Day 1 after install.
retention_rate_d10 Metric
The percentage of users from a cohort who remained active on Day 10 after install.
retention_rate_d11 Metric
The percentage of users from a cohort who remained active on Day 11 after install.
retention_rate_d12 Metric
The percentage of users from a cohort who remained active on Day 12 after install.
retention_rate_d13 Metric
The percentage of users from a cohort who remained active on Day 13 after install.
retention_rate_d14 Metric
The percentage of users from a cohort who remained active on Day 14 after install.
retention_rate_d15 Metric
The percentage of users from a cohort who remained active on Day 15 after install.
retention_rate_d16 Metric
The percentage of users from a cohort who remained active on Day 16 after install.
retention_rate_d17 Metric
The percentage of users from a cohort who remained active on Day 17 after install.
retention_rate_d18 Metric
The percentage of users from a cohort who remained active on Day 18 after install.
retention_rate_d19 Metric
The percentage of users from a cohort who remained active on Day 19 after install.
retention_rate_d2 Metric
The percentage of users from a cohort who remained active on Day 2 after install.
retention_rate_d20 Metric
The percentage of users from a cohort who remained active on Day 20 after install.
retention_rate_d21 Metric
The percentage of users from a cohort who remained active on Day 21 after install.
retention_rate_d22 Metric
The percentage of users from a cohort who remained active on Day 22 after install.
retention_rate_d23 Metric
The percentage of users from a cohort who remained active on Day 23 after install.
retention_rate_d24 Metric
The percentage of users from a cohort who remained active on Day 24 after install.
retention_rate_d25 Metric
The percentage of users from a cohort who remained active on Day 25 after install.
retention_rate_d26 Metric
The percentage of users from a cohort who remained active on Day 26 after install.
retention_rate_d27 Metric
The percentage of users from a cohort who remained active on Day 27 after install.
retention_rate_d28 Metric
The percentage of users from a cohort who remained active on Day 28 after install.
retention_rate_d29 Metric
The percentage of users from a cohort who remained active on Day 29 after install.
retention_rate_d3 Metric
The percentage of users from a cohort who remained active on Day 3 after install.
retention_rate_d30 Metric
The percentage of users from a cohort who remained active on Day 30 after install.
retention_rate_d4 Metric
The percentage of users from a cohort who remained active on Day 4 after install.
retention_rate_d5 Metric
The percentage of users from a cohort who remained active on Day 5 after install.
retention_rate_d6 Metric
The percentage of users from a cohort who remained active on Day 6 after install.
retention_rate_d7 Metric
The percentage of users from a cohort who remained active on Day 7 after install.
retention_rate_d8 Metric
The percentage of users from a cohort who remained active on Day 8 after install.
retention_rate_d9 Metric
The percentage of users from a cohort who remained active on Day 9 after install.
retention_rate_m0 Metric
The percentage of users from a cohort who remained active in Month 0 after install.
retention_rate_m1 Metric
The percentage of users from a cohort who remained active in Month 1 after install.
retention_rate_m10 Metric
The percentage of users from a cohort who remained active in Month 10 after install.
retention_rate_m11 Metric
The percentage of users from a cohort who remained active in Month 11 after install.
retention_rate_m12 Metric
The percentage of users from a cohort who remained active in Month 12 after install.
retention_rate_m13 Metric
The percentage of users from a cohort who remained active in Month 13 after install.
retention_rate_m14 Metric
The percentage of users from a cohort who remained active in Month 14 after install.
retention_rate_m15 Metric
The percentage of users from a cohort who remained active in Month 15 after install.
retention_rate_m16 Metric
The percentage of users from a cohort who remained active in Month 16 after install.
retention_rate_m17 Metric
The percentage of users from a cohort who remained active in Month 17 after install.
retention_rate_m18 Metric
The percentage of users from a cohort who remained active in Month 18 after install.
retention_rate_m19 Metric
The percentage of users from a cohort who remained active in Month 19 after install.
retention_rate_m2 Metric
The percentage of users from a cohort who remained active in Month 2 after install.
retention_rate_m20 Metric
The percentage of users from a cohort who remained active in Month 20 after install.
retention_rate_m21 Metric
The percentage of users from a cohort who remained active in Month 21 after install.
retention_rate_m22 Metric
The percentage of users from a cohort who remained active in Month 22 after install.
retention_rate_m23 Metric
The percentage of users from a cohort who remained active in Month 23 after install.
retention_rate_m24 Metric
The percentage of users from a cohort who remained active in Month 24 after install.
retention_rate_m25 Metric
The percentage of users from a cohort who remained active in Month 25 after install.
retention_rate_m26 Metric
The percentage of users from a cohort who remained active in Month 26 after install.
retention_rate_m27 Metric
The percentage of users from a cohort who remained active in Month 27 after install.
retention_rate_m28 Metric
The percentage of users from a cohort who remained active in Month 28 after install.
retention_rate_m29 Metric
The percentage of users from a cohort who remained active in Month 29 after install.
retention_rate_m3 Metric
The percentage of users from a cohort who remained active in Month 3 after install.
retention_rate_m30 Metric
The percentage of users from a cohort who remained active in Month 30 after install.
retention_rate_m31 Metric
The percentage of users from a cohort who remained active in Month 31 after install.
retention_rate_m32 Metric
The percentage of users who returned to the app in the 32nd month after their initial install. This is a cohort metric used to measure long-term user retention.
retention_rate_m33 Metric
The percentage of users who returned to the app in the 33rd month after their initial install. This is a cohort metric used to measure long-term user retention.
retention_rate_m34 Metric
The percentage of users who returned to the app in the 34th month after their initial install. This is a cohort metric used to measure long-term user retention.
retention_rate_m35 Metric
The percentage of users who returned to the app in the 35th month after their initial install. This is a cohort metric used to measure long-term user retention.
retention_rate_m36 Metric
The percentage of users who returned to the app in the 36th month after their initial install. This is a cohort metric used to measure long-term user retention. Adjust supports monthly cohort data up to month 36.
retention_rate_m4 Metric
The percentage of users who returned to the app in the 4th month after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_m5 Metric
The percentage of users who returned to the app in the 5th month after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_m6 Metric
The percentage of users who returned to the app in the 6th month after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_m7 Metric
The percentage of users who returned to the app in the 7th month after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_m8 Metric
The percentage of users who returned to the app in the 8th month after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_m9 Metric
The percentage of users who returned to the app in the 9th month after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_w0 Metric
The percentage of users who returned to the app in the same week as their initial install. This represents the install week cohort and is used to measure immediate user retention.
retention_rate_w1 Metric
The percentage of users who returned to the app in the 1st week after their initial install. This is a cohort metric used to measure short-term user retention.
retention_rate_w10 Metric
The percentage of users who returned to the app in the 10th week after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_w11 Metric
The percentage of users who returned to the app in the 11th week after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_w12 Metric
The percentage of users who returned to the app in the 12th week after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_w2 Metric
The percentage of users who returned to the app in the 2nd week after their initial install. This is a cohort metric used to measure short-term user retention.
retention_rate_w3 Metric
The percentage of users who returned to the app in the 3rd week after their initial install. This is a cohort metric used to measure short-term user retention.
retention_rate_w4 Metric
The percentage of users who returned to the app in the 4th week after their initial install. This is a cohort metric used to measure short-term user retention.
retention_rate_w5 Metric
The percentage of users who returned to the app in the 5th week after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_w6 Metric
The percentage of users who returned to the app in the 6th week after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_w7 Metric
The percentage of users who returned to the app in the 7th week after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_w8 Metric
The percentage of users who returned to the app in the 8th week after their initial install. This is a cohort metric used to measure mid-term user retention.
retention_rate_w9 Metric
The percentage of users who returned to the app in the 9th week after their initial install. This is a cohort metric used to measure mid-term user retention.
revenue Metric
The total in-app revenue generated by the app within a selected timeframe.
revenue_events Metric
The total number of revenue events triggered within the app.
revenue_events_per_active_user_d0 Metric
The number of revenue events divided by the number of retained users at Day 0 (the day of install/reattribution).
revenue_to_cost Metric
The Revenue to Cost Ratio (RCR), calculated as cohort revenue divided by ad spend.
roas Metric
Return on advertising spend, calculated using all revenue sources.
roas_ad Metric
Return on ad spend, calculated using only ad revenue.
sdk_version Dimension
The version of the Adjust SDK integrated into the mobile application that generated the data. This dimension helps in understanding data collection capabilities and compatibility across different app versions.
search_events_est Metric
The estimated count of 'search' events, often aggregated for privacy-preserving reporting like SKAdNetwork.
search_events_max Metric
The maximum possible count of 'search' events, often provided in ranges for privacy-preserving reporting like SKAdNetwork.
search_events_min Metric
The minimum possible count of 'search' events, often provided in ranges for privacy-preserving reporting like SKAdNetwork.
sessions Metric
The total number of user sessions, including installs (first sessions), reinstalls, reattributions, and reattribution reinstalls.
sessions_d0 Metric
The number of sessions by users attributed at Day 0 (the day of install/reattribution).
sessions_d1 Metric
The number of sessions by users attributed at Day 1 after install or reattribution.
sessions_d10 Metric
The number of sessions by users attributed at Day 10 after install or reattribution.
sessions_d11 Metric
The number of sessions by users attributed at Day 11 after install or reattribution.
sessions_d12 Metric
The number of sessions by users attributed at Day 12 after install or reattribution.
sessions_d13 Metric
The number of sessions by users attributed at Day 13 after install or reattribution.
sessions_d14 Metric
The number of sessions by users attributed at Day 14 after install or reattribution.
sessions_d15 Metric
The number of sessions by users attributed at Day 15 after install or reattribution.
sessions_d16 Metric
The number of sessions by users attributed at Day 16 after install or reattribution.
sessions_d17 Metric
The number of sessions by users attributed at Day 17 after install or reattribution.
sessions_d18 Metric
The number of sessions by users attributed at Day 18 after install or reattribution.
sessions_d19 Metric
The number of sessions by users attributed at Day 19 after install or reattribution.
sessions_d2 Metric
The number of sessions by users attributed at Day 2 after install or reattribution.
sessions_d20 Metric
The number of sessions by users attributed at Day 20 after install or reattribution.
sessions_d21 Metric
The number of sessions by users attributed at Day 21 after install or reattribution.
sessions_d22 Metric
The number of sessions by users attributed at Day 22 after install or reattribution.
sessions_d23 Metric
The number of sessions by users attributed at Day 23 after install or reattribution.
sessions_d24 Metric
The number of sessions by users attributed at Day 24 after install or reattribution.
sessions_d25 Metric
The number of sessions by users attributed at Day 25 after install or reattribution.
sessions_d26 Metric
The number of sessions by users attributed at Day 26 after install or reattribution.
sessions_d27 Metric
The number of sessions by users attributed at Day 27 after install or reattribution.
sessions_d28 Metric
The number of sessions by users attributed at Day 28 after install or reattribution.
sessions_d29 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 29.
sessions_d3 Metric
The number of sessions by users attributed at Day 3 after install or reattribution.
sessions_d30 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 30.
sessions_d31 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 31.
sessions_d32 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 32.
sessions_d33 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 33.
sessions_d34 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 34.
sessions_d35 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 35.
sessions_d36 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 36.
sessions_d37 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 37.
sessions_d38 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 38.
sessions_d39 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 39.
sessions_d4 Metric
The number of sessions by users attributed at Day 4 after install or reattribution.
sessions_d40 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 40.
sessions_d41 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 41.
sessions_d42 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 42.
sessions_d43 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 43.
sessions_d44 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 44.
sessions_d45 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 45.
sessions_d46 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 46.
sessions_d47 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 47.
sessions_d48 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 48.
sessions_d49 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 49.
sessions_d5 Metric
The number of sessions by users attributed at Day 5 after install or reattribution.
sessions_d50 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 50.
sessions_d51 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 51.
sessions_d52 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 52.
sessions_d53 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 53.
sessions_d54 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 54.
sessions_d55 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 55.
sessions_d56 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 56.
sessions_d57 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 57.
sessions_d58 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 58.
sessions_d59 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 59.
sessions_d6 Metric
The number of sessions by users attributed at Day 6 after install or reattribution.
sessions_d60 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 60.
sessions_d61 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 61.
sessions_d62 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 62.
sessions_d63 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 63.
sessions_d64 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 64.
sessions_d65 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 65.
sessions_d66 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 66.
sessions_d67 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 67.
sessions_d68 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 68.
sessions_d69 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 69.
sessions_d7 Metric
The number of sessions by users attributed at Day 7 after install or reattribution.
sessions_d70 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 70.
sessions_d71 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 71.
sessions_d72 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 72.
sessions_d73 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 73.
sessions_d74 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 74.
sessions_d75 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 75.
sessions_d76 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 76.
sessions_d77 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 77.
sessions_d78 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 78.
sessions_d79 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 79.
sessions_d8 Metric
The number of sessions by users attributed at Day 8 after install or reattribution.
sessions_d80 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 80.
sessions_d81 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 81.
sessions_d82 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 82.
sessions_d83 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 83.
sessions_d84 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 84.
sessions_d85 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 85.
sessions_d86 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 86.
sessions_d87 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 87.
sessions_d88 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 88.
sessions_d89 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 89.
sessions_d9 Metric
The number of sessions by users attributed at Day 9 after install or reattribution.
sessions_d90 Metric
The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for day 90.
signup_d0_conversions_per_period Metric
The count of 'signup' conversions occurring on Day 0 within the specified reporting period.
signup_events Metric
The total count of 'signup' events recorded.
skad_coarse_conversion_values_high_0 Metric
The count of SKAdNetwork coarse conversion values categorized as 'high' for a specific conversion value range (0).
skad_coarse_conversion_values_high_1 Metric
The count of SKAdNetwork coarse conversion values categorized as 'high' for a specific conversion value range (1).
skad_coarse_conversion_values_high_2 Metric
The count of SKAdNetwork coarse conversion values categorized as 'high' for a specific conversion value range (2).
skad_coarse_conversion_values_low_0 Metric
The count of SKAdNetwork coarse conversion values categorized as 'low' for a specific conversion value range (0).
skad_coarse_conversion_values_low_1 Metric
The count of SKAdNetwork coarse conversion values categorized as 'low' for a specific conversion value range (1).
skad_coarse_conversion_values_low_2 Metric
The count of SKAdNetwork coarse conversion values categorized as 'low' for a specific conversion value range (2).
skad_coarse_conversion_values_medium_0 Metric
The count of SKAdNetwork coarse conversion values categorized as 'medium' for a specific conversion value range (0).
skad_coarse_conversion_values_medium_1 Metric
The count of SKAdNetwork coarse conversion values categorized as 'medium' for a specific conversion value range (1).
skad_coarse_conversion_values_medium_2 Metric
The count of SKAdNetwork coarse conversion values categorized as 'medium' for a specific conversion value range (2).
skad_coarse_conversion_values_none_0 Metric
The count of SKAdNetwork coarse conversion values categorized as 'none' for a specific conversion value range (0).
skad_coarse_conversion_values_none_1 Metric
The count of SKAdNetwork coarse conversion values categorized as 'none' for a specific conversion value range (1).
skad_coarse_conversion_values_none_2 Metric
The count of SKAdNetwork coarse conversion values categorized as 'none' for a specific conversion value range (2).
skad_coarse_conversion_values_null_0 Metric
The count of SKAdNetwork coarse conversion values categorized as 'null' for a specific conversion value range (0).
skad_coarse_conversion_values_null_1 Metric
The count of SKAdNetwork coarse conversion values categorized as 'null' for a specific conversion value range (1).
skad_coarse_conversion_values_null_2 Metric
The count of SKAdNetwork coarse conversion values categorized as 'null' for a specific conversion value range (2).
skad_conversion_value_gt_0 Metric
Returns the count of valid SKAN postbacks where the conversion value is greater than 0 (install).
skad_conversion_value_null Metric
The number of SKAN 3 postbacks and SKAN 4 1st postbacks received with a nulled conversion value. Null means an install took place, but further data has been hidden due to Apple's privacy framework.
skad_conversion_value_null_rate Metric
The number of postbacks received with a conversion value of null divided by the number of SKAN conversions.
skad_direct_conversion_1 Metric
This represents the raw value of the first bit (or a specific conversion event) from the SKAdNetwork conversion value, reflecting a direct conversion event configured in Adjust's SKAdNetwork schema.
skad_direct_conversion_2 Metric
This represents the raw value of the second bit (or a specific conversion event) from the SKAdNetwork conversion value, reflecting a direct conversion event configured in Adjust's SKAdNetwork schema.
skad_direct_conversion_3 Metric
This represents the raw value of the third bit (or a specific conversion event) from the SKAdNetwork conversion value, reflecting a direct conversion event configured in Adjust's SKAdNetwork schema.
skad_direct_conversion_4 Metric
This represents the raw value of the fourth bit (or a specific conversion event) from the SKAdNetwork conversion value, reflecting a direct conversion event configured in Adjust's SKAdNetwork schema.
skad_direct_conversion_5 Metric
This represents the raw value of the fifth bit (or a specific conversion event) from the SKAdNetwork conversion value, reflecting a direct conversion event configured in Adjust's SKAdNetwork schema.
skad_direct_conversion_6 Metric
This represents the raw value of the sixth bit (or a specific conversion event) from the SKAdNetwork conversion value, reflecting a direct conversion event configured in Adjust's SKAdNetwork schema.
skad_direct_conversion_value_total Metric
The total aggregated SKAdNetwork conversion value, which is an integer between 0 and 63, representing a combination of up to six in-app events or user characteristics. This value is reported by Apple's SKAdNetwork framework.
skad_direct_total_installs Metric
The total number of app installs attributed directly via Apple's SKAdNetwork framework. This indicates installs measured without relying on device-level identifiers.
skad_installs Metric
The number of app installs attributed via Apple's SKAdNetwork.
skad_qualifiers Metric
The count of qualifying events in SKAdNetwork that contribute to conversion value updates.
skad_reinstalls Metric
The number of app reinstalls attributed via Apple's SKAdNetwork.
skad_total_installs Metric
The total number of app installs attributed via Apple's SKAdNetwork.
source_id_network Dimension
The unique identifier for the source advertising network.
source_network Dimension
The name of the source advertising network, if applicable.
store_type Dimension
The type of store where the app was installed, e.g., Google Play.
terms_and_conditions_continue_events Metric
The non-cohorted number of times the 'terms and conditions continue' event is triggered within a selected period.
terms_and_conditions_continue_events_est Metric
The estimated number of 'terms and conditions continue' events calculated from the SKAdNetwork postback, using event count conditions.
terms_and_conditions_continue_revenue_est Metric
The estimated revenue attributed to the 'terms and conditions continue' event, calculated as the midpoint between the minimum and maximum event revenue mapped from SKAdNetwork postbacks.
terms_and_conditions_continue_skan_ecpa Metric
Effective Cost Per Acquisition (ECPA) for 'terms and conditions continue' events attributed via SKAdNetwork. Adjust provides SKAdNetwork related metrics.
time_spent_per_active_user_d0 Metric
The average number of seconds each active user spent in the app at Day 0 (the day of install/reattribution).
time_spent_per_active_user_d1 Metric
The average number of seconds each active user spent in the app at Day 1 after install or reattribution.
tracker_token Dimension
The unique identifier for the tracker within the Adjust system.
uninstall_cohort Metric
The number of uninstalls within a specific cohort, used to track user churn over time.
uninstalls Metric
The total number of app uninstalls.
valid_conversions Metric
The number of conversions that are considered valid by the Adjust system, often related to SKAdNetwork or other conversion tracking.
view search results_events Metric
The total number of 'view search results' events.
view_item_events Metric
The total number of 'view item' events.
waus Metric
The average number of unique weekly active users (WAU) for the selected timeframe.
week Dimension
The specific week of the year when the data was recorded, used for weekly data aggregation.
year Dimension
The year for which the data is reported.