Amplitude: Most-used fields#
The table below gives information about most-used fields that you can import from Amplitude. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
$insert_id |
$insert_id |
A unique identifier for the event insert operation. |
dimension |
$insert_key |
$insert_key |
A unique identifier used by Amplitude for deduplication of events. |
dimension |
$schema |
$schema |
dimension |
|
adid |
adid |
The Android Advertising ID, used for tracking and attribution. |
dimension |
amplitude_attribution_ids |
amplitude_attribution_ids |
Amplitude’s internal attribution IDs associated with the event. |
dimension |
amplitude_event_type |
amplitude_event_type |
The type of event as defined by Amplitude. |
dimension |
amplitude_id |
amplitude_id |
Amplitude’s unique identifier for a user. |
dimension |
app |
app |
The ID of the Amplitude project the event belongs to. |
metric |
city |
city |
The city where the event occurred, derived from the user’s IP address. |
dimension |
client_event_time |
client_event_time |
UTC ISO-8601 formatted timestamp indicating when the event occurred on the client device. |
dimension |
client_upload_time |
client_upload_time |
UTC ISO-8601 formatted timestamp indicating when the event was uploaded from the client device. |
dimension |
country |
country |
The country where the event occurred, derived from the user’s IP address. |
dimension |
data_type |
data_type |
dimension |
|
date |
date |
The date of the event. |
dimension |
device_brand |
device_brand |
The brand of the device used for the event. |
dimension |
device_carrier |
device_carrier |
The carrier of the device used for the event. |
dimension |
device_family |
device_family |
The family of the device used for the event (e.g., iPhone, Android). |
dimension |
device_id |
device_id |
A unique identifier for the device. |
dimension |
device_manufacturer |
device_manufacturer |
The manufacturer of the device used for the event. |
dimension |
device_model |
device_model |
The model of the device used for the event. |
dimension |
device_type |
device_type |
The type of device used (e.g., mobile, desktop). |
dimension |
dma |
dma |
Designated Market Area of the user. |
dimension |
event_id |
event_id |
A unique identifier for the event. |
dimension |
event_properties.$price |
event_properties.$price |
The price of a product or service within an e-commerce event. This is an Amplitude special revenue property. |
metric |
event_properties.$productId |
event_properties.$productId |
The unique identifier for a product in an e-commerce event. |
dimension |
event_properties.$quantity |
event_properties.$quantity |
The quantity of a product purchased or interacted with in an e-commerce event. This is an Amplitude special revenue property. |
metric |
event_properties.$revenue |
event_properties.$revenue |
The total revenue generated by the event. This is a core Amplitude special revenue property. |
metric |
event_properties.$revenueType |
event_properties.$revenueType |
The type of revenue generated by the event (e.g., ‘purchase’, ‘subscription’). This is an Amplitude special revenue property. |
dimension |
event_properties.[Amplitude] File Extension |
event_properties.[Amplitude] File Extension |
The file extension of a file involved in an event, automatically tracked by Amplitude. from event properties search. |
dimension |
event_properties.[Amplitude] File Name |
event_properties.[Amplitude] File Name |
The name of a file involved in an event, automatically tracked by Amplitude. from event properties search. |
dimension |
event_properties.[Amplitude] Form Destination |
event_properties.[Amplitude] Form Destination |
The destination URL or identifier of a submitted form, automatically tracked by Amplitude. from event properties search. |
dimension |
event_properties.[Amplitude] Form ID |
event_properties.[Amplitude] Form ID |
The ID of a submitted form, automatically tracked by Amplitude. from event properties search. |
dimension |
event_properties.[Amplitude] Form Name |
event_properties.[Amplitude] Form Name |
The name of a submitted form, automatically tracked by Amplitude. from event properties search. |
dimension |
event_properties.[Amplitude] Link Text |
event_properties.[Amplitude] Link Text |
The visible text of a clicked link, automatically tracked by Amplitude. from event properties search. |
dimension |
event_properties.[Amplitude] Link URL |
event_properties.[Amplitude] Link URL |
The URL of a clicked link, automatically tracked by Amplitude. from event properties search. |
dimension |
event_properties.[Amplitude] Page Counter |
event_properties.[Amplitude] Page Counter |
The Nth instance of a ‘Page Viewed’ event within a session, automatically generated by Amplitude. For example, ‘1’ for a landing page. |
metric |
event_properties.[Amplitude] Page Domain |
event_properties.[Amplitude] Page Domain |
The domain of the page where the event occurred, automatically captured by Amplitude. |
dimension |
event_properties.[Amplitude] Page Location |
event_properties.[Amplitude] Page Location |
The full URL of the page where the event occurred, automatically captured by Amplitude. |
dimension |
event_properties.[Amplitude] Page Path |
event_properties.[Amplitude] Page Path |
The path of the page URL where the event occurred, automatically captured by Amplitude. |
dimension |
event_properties.[Amplitude] Page Title |
event_properties.[Amplitude] Page Title |
The title of the page where the event occurred, automatically captured by Amplitude. |
dimension |
event_properties.[Amplitude] Page URL |
event_properties.[Amplitude] Page URL |
The URL of the page where the event occurred, automatically captured by Amplitude. |
dimension |
event_properties.[Amplitude] Session Replay ID |
event_properties.[Amplitude] Session Replay ID |
A unique identifier for a session replay, generated by Amplitude. |
dimension |
event_properties.action |
event_properties.action |
Custom property indicating the action taken by the user. |
dimension |
event_properties.ad_group_id |
event_properties.ad_group_id |
Custom property representing the identifier of the ad group. |
dimension |
event_properties.ad_group_name |
event_properties.ad_group_name |
Custom property representing the name of the ad group. |
dimension |
event_properties.ad_id |
event_properties.ad_id |
Custom property representing the identifier of the advertisement. |
dimension |
event_properties.ad_metrics.actions.activate_app |
event_properties.ad_metrics.actions.activate_app |
Indicates whether an app activation action occurred as part of ad metrics tracking. |
metric |
event_properties.ad_metrics.actions.add_to_cart |
event_properties.ad_metrics.actions.add_to_cart |
Custom property within ad metrics, indicating the number of ‘add to cart’ actions. |
metric |
event_properties.ad_metrics.actions.app_install |
event_properties.ad_metrics.actions.app_install |
Indicates whether an app installation action occurred as part of ad metrics tracking. |
metric |
event_properties.ad_metrics.actions.complete_registration |
event_properties.ad_metrics.actions.complete_registration |
Indicates whether a registration completion action occurred as part of ad metrics tracking. |
metric |
event_properties.ad_metrics.actions.initiated_checkout |
event_properties.ad_metrics.actions.initiated_checkout |
Custom property within ad metrics, indicating the number of ‘initiated checkout’ actions. |
metric |
event_properties.ad_metrics.actions.page_engagement |
event_properties.ad_metrics.actions.page_engagement |
Custom property within ad metrics, indicating the number of ‘page engagement’ actions. |
metric |
event_properties.ad_metrics.actions.post_engagement |
event_properties.ad_metrics.actions.post_engagement |
Custom property within ad metrics, indicating the number of ‘post engagement’ actions. |
metric |
event_properties.ad_metrics.actions.purchase |
event_properties.ad_metrics.actions.purchase |
Custom property within ad metrics, indicating the number of ‘purchase’ actions. |
metric |
event_properties.ad_metrics.actions.search |
event_properties.ad_metrics.actions.search |
Custom property within ad metrics, indicating the number of ‘search’ actions. |
metric |
event_properties.ad_metrics.actions.view_content |
event_properties.ad_metrics.actions.view_content |
Custom property within ad metrics, indicating the number of ‘view content’ actions. |
metric |
event_properties.ad_metrics.clicks |
event_properties.ad_metrics.clicks |
Custom property within ad metrics, indicating the number of clicks on an advertisement. |
metric |
event_properties.ad_metrics.conversions |
event_properties.ad_metrics.conversions |
Custom property within ad metrics, indicating the number of conversions from an advertisement. |
metric |
event_properties.ad_metrics.cost |
event_properties.ad_metrics.cost |
Custom property within ad metrics, indicating the cost associated with an advertisement. |
metric |
event_properties.ad_metrics.impressions |
event_properties.ad_metrics.impressions |
Custom property within ad metrics, indicating the number of impressions for an advertisement. |
metric |
event_properties.ad_metrics.interactions |
event_properties.ad_metrics.interactions |
Custom property within ad metrics, indicating the number of interactions with an advertisement. |
metric |
event_properties.ad_name |
event_properties.ad_name |
Custom property representing the name of the advertisement. |
dimension |
event_properties.ad_platform |
event_properties.ad_platform |
Custom property representing the platform where the advertisement was displayed. |
dimension |
event_properties.app.build |
event_properties.app.build |
Custom property representing the build number of the application. |
dimension |
event_properties.app.version |
event_properties.app.version |
Custom property representing the version of the application. |
dimension |
event_properties.app_context.androidIdfa |
event_properties.app_context.androidIdfa |
Custom property within app context, representing the Android Advertising ID (ADID) on Android devices. |
dimension |
event_properties.app_context.appleIdfv |
event_properties.app_context.appleIdfv |
Custom property within app context, representing the Identifier for Vendor (IDFV) on Apple devices. |
dimension |
event_properties.app_context.availableStorage |
event_properties.app_context.availableStorage |
Custom property within app context, representing the available storage on the device. |
metric |
event_properties.app_context.batteryLevel |
event_properties.app_context.batteryLevel |
Custom property within app context, representing the battery level of the device. |
metric |
event_properties.app_context.batteryState |
event_properties.app_context.batteryState |
Custom property within app context, representing the battery state of the device (e.g., charging, discharging). |
dimension |
event_properties.app_context.carrier |
event_properties.app_context.carrier |
Custom property within app context, representing the mobile carrier of the device. |
dimension |
event_properties.app_context.deviceManufacturer |
event_properties.app_context.deviceManufacturer |
Custom property within app context, representing the manufacturer of the device. |
dimension |
event_properties.app_context.deviceModel |
event_properties.app_context.deviceModel |
Custom property within app context, representing the model of the device. |
dimension |
event_properties.app_context.isPortrait |
event_properties.app_context.isPortrait |
Custom property within app context, indicating if the device is in portrait orientation. |
dimension |
event_properties.app_context.language |
event_properties.app_context.language |
Custom property within app context, representing the language setting of the device. |
dimension |
event_properties.app_context.lowPowerMode |
event_properties.app_context.lowPowerMode |
Custom property within app context, indicating if the device is in low power mode. |
dimension |
event_properties.app_context.networkTechnology |
event_properties.app_context.networkTechnology |
Custom property within app context, representing the network technology in use (e.g., LTE, Wi-Fi). |
dimension |
event_properties.app_context.networkType |
event_properties.app_context.networkType |
Custom property within app context, representing the type of network connection (e.g., cellular, Wi-Fi). |
dimension |
event_properties.app_context.osType |
event_properties.app_context.osType |
Custom property within app context, representing the operating system type of the device. |
dimension |
event_properties.app_context.osVersion |
event_properties.app_context.osVersion |
Custom property within app context, representing the operating system version of the device. |
dimension |
event_properties.app_context.physicalMemory |
event_properties.app_context.physicalMemory |
Custom property within app context, representing the total physical memory of the device. |
metric |
event_properties.app_context.resolution |
event_properties.app_context.resolution |
Custom property within app context, representing the screen resolution of the device. |
dimension |
event_properties.app_context.scale |
event_properties.app_context.scale |
Custom property within app context, representing the display scale factor of the device. |
metric |
event_properties.app_context.systemAvailableMemory |
event_properties.app_context.systemAvailableMemory |
Custom property within app context, representing the system’s available memory. |
metric |
event_properties.app_context.totalStorage |
event_properties.app_context.totalStorage |
Custom property within app context, representing the total storage capacity of the device. |
metric |
event_properties.browser.browserLanguage |
event_properties.browser.browserLanguage |
Custom property within browser context, representing the language setting of the browser. |
dimension |
event_properties.browser.colorDepth |
event_properties.browser.colorDepth |
Custom property within browser context, representing the color depth of the user’s screen. |
metric |
event_properties.browser.cookiesEnabled |
event_properties.browser.cookiesEnabled |
Custom property within browser context, indicating if cookies are enabled in the browser. |
dimension |
event_properties.browser.deviceMemory |
event_properties.browser.deviceMemory |
Custom property within browser context, representing the device memory available to the browser. |
metric |
event_properties.browser.devicePixelRatio |
event_properties.browser.devicePixelRatio |
Custom property within browser context, representing the device pixel ratio of the screen. |
metric |
event_properties.browser.documentLanguage |
event_properties.browser.documentLanguage |
Custom property within browser context, representing the language of the document loaded in the browser. |
dimension |
event_properties.browser.documentSize |
event_properties.browser.documentSize |
Custom property within browser context, representing the size of the document loaded in the browser. |
dimension |
event_properties.browser.hardwareConcurrency |
event_properties.browser.hardwareConcurrency |
Custom property within browser context, representing the number of logical processor cores available. |
metric |
event_properties.browser.online |
event_properties.browser.online |
Custom property within browser context, indicating if the browser is online. |
dimension |
event_properties.browser.resolution |
event_properties.browser.resolution |
Custom property within browser context, representing the screen resolution of the browser viewport. |
dimension |
event_properties.browser.viewport |
event_properties.browser.viewport |
Custom property within browser context, representing the dimensions of the browser viewport. |
dimension |
event_properties.browser.webdriver |
event_properties.browser.webdriver |
Custom property within browser context, indicating if the browser is controlled by a WebDriver. |
dimension |
event_properties.campaign_id |
event_properties.campaign_id |
Custom property representing the identifier of the marketing campaign. |
dimension |
event_properties.campaign_name |
event_properties.campaign_name |
Custom property representing the name of the marketing campaign. |
dimension |
event_properties.client_session.eventIndex |
event_properties.client_session.eventIndex |
Custom property within client session context, representing the index of the event within the current session. |
metric |
event_properties.client_session.firstEventId |
event_properties.client_session.firstEventId |
Custom property within client session context, representing the ID of the first event in the session. |
dimension |
event_properties.client_session.firstEventTimestamp |
event_properties.client_session.firstEventTimestamp |
Custom property within client session context, representing the timestamp of the first event in the session. |
dimension |
event_properties.client_session.previousSessionId |
event_properties.client_session.previousSessionId |
Custom property within client session context, representing the ID of the previous session. |
dimension |
event_properties.client_session.sessionId |
event_properties.client_session.sessionId |
Custom property within client session context, representing the unique identifier for the client session. |
dimension |
event_properties.client_session.sessionIndex |
event_properties.client_session.sessionIndex |
Custom property within client session context, representing the index of the session for the user. |
metric |
event_properties.client_session.storageMechanism |
event_properties.client_session.storageMechanism |
Custom property within client session context, representing the storage mechanism used for session data. |
dimension |
event_properties.client_session.userId |
event_properties.client_session.userId |
Custom property within client session context, representing the user ID associated with the session. |
dimension |
event_properties.consent |
event_properties.consent |
Custom property representing the user’s consent status. |
dimension |
event_properties.consent.ad_storage |
event_properties.consent.ad_storage |
Custom property within consent, indicating the user’s consent status for ad storage. |
dimension |
event_properties.consent.analytics_storage |
event_properties.consent.analytics_storage |
Custom property within consent, indicating the user’s consent status for analytics storage. |
dimension |
event_properties.consent.consent_choice |
event_properties.consent.consent_choice |
Custom property within consent, indicating the user’s specific consent choice. |
dimension |
event_properties.consent.personalization_storage |
event_properties.consent.personalization_storage |
Custom property within consent, indicating the user’s consent status for personalization storage. |
dimension |
event_properties.cookie_consent_status |
event_properties.cookie_consent_status |
Captures the user’s current cookie consent status, indicating whether they have accepted, declined, or not yet provided consent for cookie usage. |
dimension |
event_properties.coupon |
event_properties.coupon |
The coupon code applied to an item or transaction. |
dimension |
event_properties.currency |
event_properties.currency |
Custom property representing the currency associated with an event, such as a purchase. |
dimension |
event_properties.dclid |
event_properties.dclid |
The Display & Video 360 Click Identifier, used for advertising attribution. |
dimension |
event_properties.description |
event_properties.description |
A descriptive text associated with an event. |
dimension |
event_properties.device.agentBuild |
event_properties.device.agentBuild |
The build number of the user agent (e.g., browser or application) from which the event originated. |
metric |
event_properties.device.agentClass |
event_properties.device.agentClass |
The class or type of user agent, such as ‘Browser’, ‘Mobile App’, or ‘Bot’. |
dimension |
event_properties.device.agentLanguage |
event_properties.device.agentLanguage |
The full language setting of the user’s device or user agent, including locale information (e.g., ‘en-US’). |
dimension |
event_properties.device.agentLanguageCode |
event_properties.device.agentLanguageCode |
The primary language code of the user’s device or user agent (e.g., ‘en’ for English). |
dimension |
event_properties.device.agentName |
event_properties.device.agentName |
The name of the user agent (e.g., ‘Chrome’, ‘Safari’, ‘MyMobileApp’). |
dimension |
event_properties.device.agentNameVersion |
event_properties.device.agentNameVersion |
The full name and version string of the user agent (e.g., ‘Chrome 100.0.4896.88’). |
dimension |
event_properties.device.agentNameVersionMajor |
event_properties.device.agentNameVersionMajor |
The major version number of the user agent (e.g., ‘100’ for Chrome 100.0.4896.88). |
dimension |
event_properties.device.agentVersion |
event_properties.device.agentVersion |
The full version string of the user agent (e.g., ‘100.0.4896.88’). |
dimension |
event_properties.device.agentVersionMajor |
event_properties.device.agentVersionMajor |
The major version number of the user agent (e.g., ‘100’). |
dimension |
event_properties.device.deviceBrand |
event_properties.device.deviceBrand |
The brand of the device used by the user. |
dimension |
event_properties.device.deviceClass |
event_properties.device.deviceClass |
The general class of the device, such as ‘desktop’, ‘mobile’, or ‘tablet’. |
dimension |
event_properties.device.deviceCpu |
event_properties.device.deviceCpu |
The CPU architecture or model of the device (e.g., ‘ARM’, ‘x86_64’). |
dimension |
event_properties.device.deviceCpuBits |
event_properties.device.deviceCpuBits |
The bit architecture of the device’s CPU (e.g., ‘32’ or ‘64’). |
dimension |
event_properties.device.deviceFirmwareVersion |
event_properties.device.deviceFirmwareVersion |
The firmware version of the device, if available. |
dimension |
event_properties.device.deviceName |
event_properties.device.deviceName |
The specific name of the device model (e.g., ‘iPhone 13’, ‘Samsung Galaxy S22’). |
dimension |
event_properties.device.deviceVersion |
event_properties.device.deviceVersion |
The version of the device’s operating system or hardware. |
dimension |
event_properties.device.layoutEngineBuild |
event_properties.device.layoutEngineBuild |
The build number of the browser’s layout engine (e.g., ‘WebKit’, ‘Blink’). |
metric |
event_properties.device.layoutEngineClass |
event_properties.device.layoutEngineClass |
The class or type of the browser’s layout engine. |
dimension |
event_properties.device.layoutEngineName |
event_properties.device.layoutEngineName |
The name of the browser’s layout engine (e.g., ‘Blink’, ‘WebKit’, ‘Gecko’). |
dimension |
event_properties.device.layoutEngineNameVersion |
event_properties.device.layoutEngineNameVersion |
The full name and version string of the browser’s layout engine. |
dimension |
event_properties.device.layoutEngineNameVersionMajor |
event_properties.device.layoutEngineNameVersionMajor |
The major version number of the browser’s layout engine. |
dimension |
event_properties.device.layoutEngineVersion |
event_properties.device.layoutEngineVersion |
The full version string of the browser’s layout engine. |
dimension |
event_properties.device.layoutEngineVersionMajor |
event_properties.device.layoutEngineVersionMajor |
The major version number of the browser’s layout engine. |
dimension |
event_properties.device.networkType |
event_properties.device.networkType |
The type of network connection being used by the device (e.g., WiFi, cellular). |
dimension |
event_properties.device.operatingSystemClass |
event_properties.device.operatingSystemClass |
The class or general type of the device’s operating system. |
dimension |
event_properties.device.operatingSystemName |
event_properties.device.operatingSystemName |
The name of the operating system (e.g., ‘iOS’, ‘Android’, ‘Windows’). The Export API schema also lists ‘os_name’ as a top-level property. |
dimension |
event_properties.device.operatingSystemNameVersion |
event_properties.device.operatingSystemNameVersion |
The name and full version of the device’s operating system. |
dimension |
event_properties.device.operatingSystemNameVersionMajor |
event_properties.device.operatingSystemNameVersionMajor |
The name and major version of the device’s operating system. |
dimension |
event_properties.device.operatingSystemVersion |
event_properties.device.operatingSystemVersion |
The version of the operating system. The Export API schema also lists ‘os_version’ as a top-level property. |
dimension |
event_properties.device.operatingSystemVersionBuild |
event_properties.device.operatingSystemVersionBuild |
The build version of the device’s operating system. |
dimension |
event_properties.device.operatingSystemVersionMajor |
event_properties.device.operatingSystemVersionMajor |
The major version of the device’s operating system. |
dimension |
event_properties.device.webviewAppName |
event_properties.device.webviewAppName |
The name of the application hosting a webview, if the event originated from within a webview. |
dimension |
event_properties.device.webviewAppNameVersion |
event_properties.device.webviewAppNameVersion |
The full name and version string of the application hosting a webview. |
dimension |
event_properties.device.webviewAppNameVersionMajor |
event_properties.device.webviewAppNameVersionMajor |
The major version number of the application hosting a webview. |
dimension |
event_properties.device.webviewAppVersion |
event_properties.device.webviewAppVersion |
The full version string of the application hosting a webview. |
dimension |
event_properties.device.webviewAppVersionMajor |
event_properties.device.webviewAppVersionMajor |
The major version number of the application hosting a webview. |
dimension |
event_properties.discount |
event_properties.discount |
The total discount applied to a transaction. |
metric |
event_properties.event |
event_properties.event |
Custom property associated with the event, where ‘event’ is the name of the event being tracked. |
dimension |
event_properties.experiment.id |
event_properties.experiment.id |
Identifier of the experiment associated with the event. |
dimension |
event_properties.experiment.variation |
event_properties.experiment.variation |
Variation of the experiment that the user was exposed to for this event. |
dimension |
event_properties.fbclid |
event_properties.fbclid |
The Facebook Click Identifier, used for advertising attribution. |
dimension |
event_properties.gbraid |
event_properties.gbraid |
The Google Braided Link Identifier, used for advertising attribution. |
dimension |
event_properties.gclid |
event_properties.gclid |
The Google Click Identifier, used for advertising attribution. |
dimension |
event_properties.id |
event_properties.id |
Custom property representing an identifier associated with the event. |
dimension |
event_properties.insert_id |
event_properties.insert_id |
A unique identifier for the event within Amplitude, also referred to as ‘$insert_id’. |
dimension |
event_properties.item_list_id |
event_properties.item_list_id |
The ID of the item list viewed by the user. |
dimension |
event_properties.item_list_name |
event_properties.item_list_name |
The name of the item list viewed by the user. |
dimension |
event_properties.items |
event_properties.items |
A list of items associated with an event, typically used in e-commerce or content-related events to describe products or content involved. |
dimension |
event_properties.items.coupon |
event_properties.items.coupon |
The coupon code applied to a specific item in a transaction. |
dimension |
event_properties.items.discount |
event_properties.items.discount |
The discount applied to a specific item in a transaction. |
dimension |
event_properties.items.index |
event_properties.items.index |
The position or index of an item within a list. |
dimension |
event_properties.items.item_brand |
event_properties.items.item_brand |
The brand of a specific item. |
dimension |
event_properties.items.item_category |
event_properties.items.item_category |
The category of a specific item. |
dimension |
event_properties.items.item_category2 |
event_properties.items.item_category2 |
The secondary category of a specific item. |
dimension |
event_properties.items.item_id |
event_properties.items.item_id |
The unique identifier of a specific item. |
dimension |
event_properties.items.item_name |
event_properties.items.item_name |
The name of a specific item. |
dimension |
event_properties.items.item_revenue |
event_properties.items.item_revenue |
The revenue generated by a specific item. |
dimension |
event_properties.items.item_variant |
event_properties.items.item_variant |
The variant of a specific item (e.g., size, color). |
dimension |
event_properties.items.price |
event_properties.items.price |
The price of a specific item. |
dimension |
event_properties.items.quantity |
event_properties.items.quantity |
The quantity of a specific item. |
dimension |
event_properties.language |
event_properties.language |
The language setting of the client at the time of the event. The Export API schema also lists ‘language’ as a top-level property. |
dimension |
event_properties.list_position |
event_properties.list_position |
The position of an item or element within a displayed list. |
metric |
event_properties.msclkid |
event_properties.msclkid |
The Microsoft Click Identifier, used for advertising attribution. |
dimension |
event_properties.page |
event_properties.page |
Custom property indicating the page where the event occurred. |
dimension |
event_properties.page.page_path |
event_properties.page.page_path |
The path part of the URL of the page where the event occurred. |
dimension |
event_properties.page.page_title |
event_properties.page.page_title |
The title of the webpage where the event occurred. |
dimension |
event_properties.page.page_type |
event_properties.page.page_type |
The type of page being viewed when the event occurred, e.g., “product detail page”, “checkout page”. |
dimension |
event_properties.page.page_url |
event_properties.page.page_url |
The full URL of the webpage where the event occurred. |
dimension |
event_properties.pagePath |
event_properties.pagePath |
Custom property representing the path of the page where the event occurred. |
dimension |
event_properties.page_domain |
event_properties.page_domain |
The domain of the webpage where the event occurred. |
dimension |
event_properties.page_encoding |
event_properties.page_encoding |
The character encoding of the webpage. |
dimension |
event_properties.page_location |
event_properties.page_location |
The URL where the event was triggered, including query string parameters. |
dimension |
event_properties.page_path |
event_properties.page_path |
Custom property representing the path of the page where the event occurred. |
dimension |
event_properties.page_referrer |
event_properties.page_referrer |
The URL of the previous page that referred the user to the current page. |
dimension |
event_properties.page_title |
event_properties.page_title |
The title of the webpage where the event occurred. |
dimension |
event_properties.page_url |
event_properties.page_url |
Custom property representing the URL of the page where the event occurred. |
dimension |
event_properties.performance.connectEnd |
event_properties.performance.connectEnd |
A timestamp indicating the end of the browser’s connection to the server for the page load. |
metric |
event_properties.performance.connectStart |
event_properties.performance.connectStart |
A timestamp indicating the start of the browser’s connection to the server for the page load. |
metric |
event_properties.performance.domComplete |
event_properties.performance.domComplete |
A timestamp indicating when the document and all sub-resources have finished loading. |
metric |
event_properties.performance.domContentLoadedEventEnd |
event_properties.performance.domContentLoadedEventEnd |
A timestamp indicating when the DOMContentLoaded event has completed. |
metric |
event_properties.performance.domContentLoadedEventStart |
event_properties.performance.domContentLoadedEventStart |
A timestamp indicating when the DOMContentLoaded event has begun. |
metric |
event_properties.performance.domInteractive |
event_properties.performance.domInteractive |
A timestamp indicating when the browser has finished parsing the document and can begin user interaction. |
metric |
event_properties.performance.domLoading |
event_properties.performance.domLoading |
A timestamp indicating when the browser starts parsing the first byte of the relevant document. |
metric |
event_properties.performance.domainLookupEnd |
event_properties.performance.domainLookupEnd |
A timestamp indicating when the domain name lookup for the current document has ended. |
metric |
event_properties.performance.domainLookupStart |
event_properties.performance.domainLookupStart |
A timestamp indicating when the domain name lookup for the current document has started. |
metric |
event_properties.performance.fetchStart |
event_properties.performance.fetchStart |
A timestamp indicating when the browser is ready to fetch the document using an HTTP request. |
metric |
event_properties.performance.loadEventEnd |
event_properties.performance.loadEventEnd |
A timestamp indicating when the load event of the current document has completed. |
metric |
event_properties.performance.loadEventStart |
event_properties.performance.loadEventStart |
A timestamp indicating when the load event of the current document has begun. |
metric |
event_properties.performance.navigationStart |
event_properties.performance.navigationStart |
A timestamp indicating when the navigation to the current document was initiated. |
metric |
event_properties.performance.redirectEnd |
event_properties.performance.redirectEnd |
A timestamp indicating when the last HTTP redirect has completed. |
metric |
event_properties.performance.redirectStart |
event_properties.performance.redirectStart |
A timestamp indicating when the first HTTP redirect has occurred. |
metric |
event_properties.performance.requestStart |
event_properties.performance.requestStart |
A timestamp indicating when the browser sends the request to the server. |
metric |
event_properties.performance.responseEnd |
event_properties.performance.responseEnd |
A timestamp indicating when the browser has received the last byte of the response. |
metric |
event_properties.performance.responseStart |
event_properties.performance.responseStart |
A timestamp indicating when the browser has received the first byte of the response. |
metric |
event_properties.performance.secureConnectionStart |
event_properties.performance.secureConnectionStart |
A timestamp indicating when the secure connection handshake process to the server has begun. |
metric |
event_properties.performance.unloadEventEnd |
event_properties.performance.unloadEventEnd |
A timestamp indicating when the unload event of the previous document has completed. |
metric |
event_properties.performance.unloadEventStart |
event_properties.performance.unloadEventStart |
A timestamp indicating when the unload event of the previous document has begun. |
metric |
event_properties.platform |
event_properties.platform |
The platform where the event occurred (e.g., ‘Web’, ‘iOS’, ‘Android’). The Export API schema lists ‘platform’ as a top-level property. |
dimension |
event_properties.referrer |
event_properties.referrer |
Custom property indicating the referrer URL for the event. |
dimension |
event_properties.referrer_domain |
event_properties.referrer_domain |
The domain of the referring page. |
dimension |
event_properties.referring_domain |
event_properties.referring_domain |
Custom property indicating the referring domain for the event. |
dimension |
event_properties.screen.screen_name |
event_properties.screen.screen_name |
The name of the screen or view where the event occurred, especially relevant for mobile applications. |
dimension |
event_properties.screenName |
event_properties.screenName |
The name of the screen where the event occurred. |
dimension |
event_properties.screen_name |
event_properties.screen_name |
The name of the screen or view where the event occurred, especially relevant for mobile applications. |
dimension |
event_properties.screen_resolution |
event_properties.screen_resolution |
The resolution of the user’s screen. |
dimension |
event_properties.search_term |
event_properties.search_term |
The term entered by the user in a search query. |
dimension |
event_properties.status |
event_properties.status |
Custom property indicating the status related to the event. |
dimension |
event_properties.system.language |
event_properties.system.language |
The language setting of the user’s operating system. |
dimension |
event_properties.system.platform |
event_properties.system.platform |
The operating system or platform of the user’s device. |
dimension |
event_properties.systemName |
event_properties.systemName |
A system-level name property associated with the event. |
dimension |
event_properties.system_name |
event_properties.system_name |
A system-level name property associated with the event. |
dimension |
event_properties.tax |
event_properties.tax |
The tax amount applied to a transaction. |
metric |
event_properties.total_results |
event_properties.total_results |
The total number of results returned for a query or in a list. |
metric |
event_properties.transaction_id |
event_properties.transaction_id |
A unique identifier for a specific transaction. |
dimension |
event_properties.twclid |
event_properties.twclid |
A custom event property representing a click identifier, likely used for tracking purposes. |
dimension |
event_properties.userId |
event_properties.userId |
The unique identifier for the user who performed the event. |
dimension |
event_properties.user_id |
event_properties.user_id |
The unique identifier for the user associated with the event. The Export API schema lists ‘user_id’ as a top-level property. |
dimension |
event_properties.utm_campaign |
event_properties.utm_campaign |
The UTM campaign parameter from the referring URL, identifying a specific campaign. |
dimension |
event_properties.utm_content |
event_properties.utm_content |
The UTM content parameter from the referring URL, providing details for A/B testing and content-targeted ads. |
dimension |
event_properties.utm_id |
event_properties.utm_id |
The UTM ID parameter from the referring URL, used to track specific campaign IDs. |
dimension |
event_properties.utm_medium |
event_properties.utm_medium |
The UTM medium parameter from the referring URL, identifying the advertising or marketing medium (e.g., ‘cpc’, ‘email’). |
dimension |
event_properties.utm_source |
event_properties.utm_source |
The UTM source parameter from the referring URL, identifying the source of the traffic (e.g., ‘google’, ‘newsletter’). |
dimension |
event_properties.utm_term |
event_properties.utm_term |
The UTM term parameter from the referring URL, indicating keywords for paid search. |
dimension |
event_properties.value |
event_properties.value |
A numerical value associated with the event, such as a monetary amount or a score. |
metric |
event_properties.viewport_size |
event_properties.viewport_size |
The dimensions of the user’s browser viewport. |
dimension |
event_properties.wbraid |
event_properties.wbraid |
The Web Braided Link Identifier, used for advertising attribution. |
dimension |
event_time |
event_time |
UTC ISO-8601 formatted timestamp indicating when the event occurred. |
dimension |
event_type |
event_type |
The name or type of the event. |
dimension |
group_properties.AccountId |
group_properties.AccountId |
Properties associated with the ‘AccountId’ group. |
dimension |
group_properties.CustomerId |
group_properties.CustomerId |
Properties associated with the ‘CustomerId’ group. |
dimension |
groups.AccountId |
groups.AccountId |
Group property representing the Account ID associated with the event. |
dimension |
groups.CustomerId |
groups.CustomerId |
Group property representing the Customer ID associated with the event. |
dimension |
idfa |
idfa |
The Identifier for Advertisers (IDFA) for iOS devices, used for tracking and attribution. |
dimension |
ip_address |
ip_address |
The IP address of the user when the event occurred. |
dimension |
is_attribution_event |
is_attribution_event |
A boolean indicating whether the event is an attribution event. |
dimension |
language |
language |
The language setting of the user’s device or browser. |
dimension |
library |
library |
The name of the Amplitude SDK library used to send the event. |
dimension |
location_lat |
location_lat |
The latitude coordinate of the user’s location. |
metric |
location_lng |
location_lng |
The longitude coordinate of the user’s location. |
metric |
os_name |
os_name |
The name of the operating system (e.g., iOS, Android, Windows). |
dimension |
os_version |
os_version |
The version of the operating system. |
dimension |
paying |
paying |
Indicates if the user is a paying user. |
dimension |
platform |
platform |
The platform where the event occurred (e.g., Web, iOS, Android). |
dimension |
processed_time |
processed_time |
UTC ISO-8601 formatted timestamp indicating when the event was processed by Amplitude. |
dimension |
region |
region |
The region or state where the event occurred, derived from the user’s IP address. |
dimension |
server_received_time |
server_received_time |
UTC ISO-8601 formatted timestamp indicating when Amplitude servers received the event. |
dimension |
server_upload_time |
server_upload_time |
UTC ISO-8601 formatted timestamp indicating when the event data was uploaded to Amplitude servers. |
dimension |
session_id |
session_id |
A unique identifier for the user’s session. |
dimension |
start_version |
start_version |
The version of the application or product when the user’s session started. |
dimension |
user_creation_time |
user_creation_time |
UTC ISO-8601 formatted timestamp indicating when the user was first identified. |
dimension |
user_id |
user_id |
A unique identifier for the user. |
dimension |
user_properties.AccountId |
user_properties.AccountId |
User property representing the Account ID of the user. |
dimension |
user_properties.CustomerId |
user_properties.CustomerId |
User property representing the Customer ID of the user. |
metric |
user_properties.Email |
user_properties.Email |
User property representing the email address of the user. |
dimension |
user_properties.MobileAppVersion |
user_properties.MobileAppVersion |
User property representing the version of the mobile application. |
dimension |
user_properties.MobileDeviceModel |
user_properties.MobileDeviceModel |
User property representing the model of the mobile device. |
dimension |
user_properties.MobileOsName |
user_properties.MobileOsName |
User property representing the operating system name of the mobile device. |
dimension |
user_properties.MobileOsVersion |
user_properties.MobileOsVersion |
User property representing the operating system version of the mobile device. |
dimension |
user_properties.UserLanguage |
user_properties.UserLanguage |
User property representing the language set by the user. |
dimension |
user_properties.app_version |
user_properties.app_version |
The version of the application the user is currently using. |
dimension |
user_properties.countryName |
user_properties.countryName |
User property representing the name of the country where the user is located. |
dimension |
user_properties.dclid |
user_properties.dclid |
The Display & Video 360 Click Identifier associated with the user. |
dimension |
user_properties.device_category |
user_properties.device_category |
The category of the user’s device (e.g., “mobile”, “desktop”, “tablet”). |
dimension |
user_properties.device_type |
user_properties.device_type |
The specific type of the user’s device (e.g., ‘iPhone’, ‘Samsung Galaxy’). This is a common default user property. from user properties search. |
dimension |
user_properties.external_referrer.external_referrer |
user_properties.external_referrer.external_referrer |
The URL of the external referrer that directed the user to the application or website. |
dimension |
user_properties.fbclid |
user_properties.fbclid |
The Facebook Click Identifier associated with the user. |
dimension |
user_properties.gbraid |
user_properties.gbraid |
User property related to Google Click Identifier (GBRAID). |
dimension |
user_properties.gclid |
user_properties.gclid |
User property related to Google Click Identifier (GCLID). |
dimension |
user_properties.id |
user_properties.id |
A custom identifier associated with the user, stored within the user_properties dictionary. |
dimension |
user_properties.initial_dclid |
user_properties.initial_dclid |
User property representing the initial DoubleClick Click Identifier (DCLID) at the start of a user’s journey. |
dimension |
user_properties.initial_fbclid |
user_properties.initial_fbclid |
User property representing the initial Facebook Click Identifier (FBCLID) at the start of a user’s journey. |
dimension |
user_properties.initial_gbraid |
user_properties.initial_gbraid |
User property representing the initial Google Click Identifier (GBRAID) at the start of a user’s journey. |
dimension |
user_properties.initial_gclid |
user_properties.initial_gclid |
User property representing the initial Google Click Identifier (GCLID) at the start of a user’s journey. |
dimension |
user_properties.initial_msclkid |
user_properties.initial_msclkid |
User property representing the initial Microsoft Click Identifier (MSCLKID) at the start of a user’s journey. |
dimension |
user_properties.initial_referrer |
user_properties.initial_referrer |
User property representing the initial referrer URL at the start of a user’s journey. |
dimension |
user_properties.initial_referring_domain |
user_properties.initial_referring_domain |
User property representing the initial referring domain at the start of a user’s journey. |
dimension |
user_properties.initial_twclid |
user_properties.initial_twclid |
User property representing the initial Twitter Click Identifier (TWCLID) at the start of a user’s journey. |
dimension |
user_properties.initial_utm_campaign |
user_properties.initial_utm_campaign |
User property representing the initial UTM campaign parameter at the start of a user’s journey. |
dimension |
user_properties.initial_utm_content |
user_properties.initial_utm_content |
User property representing the initial UTM content parameter at the start of a user’s journey. |
dimension |
user_properties.initial_utm_id |
user_properties.initial_utm_id |
User property representing the initial UTM ID parameter at the start of a user’s journey. |
dimension |
user_properties.initial_utm_medium |
user_properties.initial_utm_medium |
User property representing the initial UTM medium parameter at the start of a user’s journey. |
dimension |
user_properties.initial_utm_source |
user_properties.initial_utm_source |
User property representing the initial UTM source parameter at the start of a user’s journey. |
dimension |
user_properties.initial_utm_term |
user_properties.initial_utm_term |
User property representing the initial UTM term parameter at the start of a user’s journey. |
dimension |
user_properties.initial_wbraid |
user_properties.initial_wbraid |
User property representing the initial Webkit Browser ID (WBRAID) at the start of a user’s journey. |
dimension |
user_properties.location |
user_properties.location |
The geographical location of the user. Amplitude uses IP address to determine location properties like City, Country, Region, and DMA. from user properties search. |
dimension |
user_properties.msclkid |
user_properties.msclkid |
The Microsoft Click Identifier associated with the user. |
dimension |
user_properties.platform |
user_properties.platform |
The platform the user is interacting with (e.g., ‘Web’, ‘iOS’, ‘Android’). This is a common default user property. from user properties search. |
dimension |
user_properties.referrer |
user_properties.referrer |
User property representing the referrer URL. |
dimension |
user_properties.referring_domain |
user_properties.referring_domain |
User property representing the referring domain. |
dimension |
user_properties.twclid |
user_properties.twclid |
A custom user property representing a click identifier, likely used to store a persistent click ID associated with a user. |
dimension |
user_properties.user_id |
user_properties.user_id |
The unique identifier for the user. This is a primary identifier for the user. from data model search. |
dimension |
user_properties.utm_campaign |
user_properties.utm_campaign |
User property representing the UTM campaign parameter. |
dimension |
user_properties.utm_content |
user_properties.utm_content |
The specific content of the advertisement or link that led to the user’s visit. |
dimension |
user_properties.utm_id |
user_properties.utm_id |
The campaign ID used to identify a specific marketing campaign. |
dimension |
user_properties.utm_medium |
user_properties.utm_medium |
User property representing the UTM medium parameter. |
dimension |
user_properties.utm_source |
user_properties.utm_source |
User property representing the UTM source parameter. |
dimension |
user_properties.utm_term |
user_properties.utm_term |
User property representing the UTM term parameter. |
dimension |
user_properties.version |
user_properties.version |
The version of the client application or platform used by the user. This is a common default user property. from user properties search. |
dimension |
user_properties.wbraid |
user_properties.wbraid |
The Web Braided Link Identifier associated with the user. |
dimension |
uuid |
uuid |
A universally unique identifier for the event. |
dimension |
version_name |
version_name |
The version name of the application or product. |
dimension |