Amplitude: Most-used fields#
The table below gives information about most-used fields that you can import from Amplitude. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
$insert_id |
$insert_id |
A unique identifier for the event insert operation. |
dimension |
$insert_key |
$insert_key |
A unique identifier used by Amplitude for deduplication of events. |
dimension |
$schema |
$schema |
The version identifier for the event data schema, used for parsing and validation of the exported event data. |
dimension |
adid |
adid |
The Android Advertising ID, used for tracking and attribution. |
dimension |
amplitude_attribution_ids |
amplitude_attribution_ids |
Amplitude’s internal attribution IDs associated with the event. |
dimension |
amplitude_event_type |
amplitude_event_type |
The type of event as defined by Amplitude. |
dimension |
amplitude_id |
amplitude_id |
Amplitude’s unique identifier for a user. |
dimension |
app |
app |
The ID of the Amplitude project the event belongs to. |
metric |
city |
city |
The city where the event occurred, derived from the user’s IP address. |
dimension |
client_event_time |
client_event_time |
UTC ISO-8601 formatted timestamp indicating when the event occurred on the client device. |
dimension |
client_upload_time |
client_upload_time |
UTC ISO-8601 formatted timestamp indicating when the event was uploaded from the client device. |
dimension |
country |
country |
The country where the event occurred, derived from the user’s IP address. |
dimension |
data_type |
data_type |
Represents the type or name of the event being tracked within Amplitude. This field describes specific user actions or system events, such as ‘Product Purchased’, ‘Page Viewed’, or ‘Item Added to Cart’. |
dimension |
date |
date |
The date of the event. |
dimension |
device_brand |
device_brand |
The brand of the device used for the event. |
dimension |
device_carrier |
device_carrier |
The carrier of the device used for the event. |
dimension |
device_family |
device_family |
The family of the device used for the event (e.g., iPhone, Android). |
dimension |
device_id |
device_id |
A unique identifier for the device. |
dimension |
device_manufacturer |
device_manufacturer |
The manufacturer of the device used for the event. |
dimension |
device_model |
device_model |
The model of the device used for the event. |
dimension |
device_type |
device_type |
The type of device used (e.g., mobile, desktop). |
dimension |
dma |
dma |
Designated Market Area of the user. |
dimension |
event_id |
event_id |
A unique identifier for the event. |
dimension |
event_properties.[Amplitude] Page Domain |
event_properties.[Amplitude] Page Domain |
The domain of the page where the event occurred, automatically captured by Amplitude. |
dimension |
event_properties.[Amplitude] Page Location |
event_properties.[Amplitude] Page Location |
The full URL of the page where the event occurred, automatically captured by Amplitude. |
dimension |
event_properties.[Amplitude] Page Path |
event_properties.[Amplitude] Page Path |
The path of the page URL where the event occurred, automatically captured by Amplitude. |
dimension |
event_properties.[Amplitude] Page Title |
event_properties.[Amplitude] Page Title |
The title of the page where the event occurred, automatically captured by Amplitude. |
dimension |
event_properties.[Amplitude] Page URL |
event_properties.[Amplitude] Page URL |
The URL of the page where the event occurred, automatically captured by Amplitude. |
dimension |
event_properties.action |
event_properties.action |
Custom property indicating the action taken by the user. |
dimension |
event_properties.currency |
event_properties.currency |
Custom property representing the currency associated with an event, such as a purchase. |
dimension |
event_properties.id |
event_properties.id |
Custom property representing an identifier associated with the event. |
dimension |
event_properties.page |
event_properties.page |
Custom property indicating the page where the event occurred. |
dimension |
event_properties.pagePath |
event_properties.pagePath |
Custom property representing the path of the page where the event occurred. |
dimension |
event_properties.page_path |
event_properties.page_path |
Custom property representing the path of the page where the event occurred. |
dimension |
event_properties.page_url |
event_properties.page_url |
Custom property representing the URL of the page where the event occurred. |
dimension |
event_properties.referrer |
event_properties.referrer |
Custom property indicating the referrer URL for the event. |
dimension |
event_properties.referring_domain |
event_properties.referring_domain |
Custom property indicating the referring domain for the event. |
dimension |
event_properties.status |
event_properties.status |
Custom property indicating the status related to the event. |
dimension |
event_time |
event_time |
UTC ISO-8601 formatted timestamp indicating when the event occurred. |
dimension |
event_type |
event_type |
The name or type of the event. |
dimension |
group_properties.AccountId |
group_properties.AccountId |
Properties associated with the ‘AccountId’ group. |
dimension |
group_properties.CustomerId |
group_properties.CustomerId |
Properties associated with the ‘CustomerId’ group. |
dimension |
groups.AccountId |
groups.AccountId |
Group property representing the Account ID associated with the event. |
dimension |
groups.CustomerId |
groups.CustomerId |
Group property representing the Customer ID associated with the event. |
dimension |
idfa |
idfa |
The Identifier for Advertisers (IDFA) for iOS devices, used for tracking and attribution. |
dimension |
ip_address |
ip_address |
The IP address of the user when the event occurred. |
dimension |
is_attribution_event |
is_attribution_event |
A boolean indicating whether the event is an attribution event. |
dimension |
language |
language |
The language setting of the user’s device or browser. |
dimension |
library |
library |
The name of the Amplitude SDK library used to send the event. |
dimension |
location_lat |
location_lat |
The latitude coordinate of the user’s location. |
metric |
location_lng |
location_lng |
The longitude coordinate of the user’s location. |
metric |
os_name |
os_name |
The name of the operating system (e.g., iOS, Android, Windows). |
dimension |
os_version |
os_version |
The version of the operating system. |
dimension |
paying |
paying |
Indicates if the user is a paying user. |
dimension |
platform |
platform |
The platform where the event occurred (e.g., Web, iOS, Android). |
dimension |
processed_time |
processed_time |
UTC ISO-8601 formatted timestamp indicating when the event was processed by Amplitude. |
dimension |
region |
region |
The region or state where the event occurred, derived from the user’s IP address. |
dimension |
server_received_time |
server_received_time |
UTC ISO-8601 formatted timestamp indicating when Amplitude servers received the event. |
dimension |
server_upload_time |
server_upload_time |
UTC ISO-8601 formatted timestamp indicating when the event data was uploaded to Amplitude servers. |
dimension |
session_id |
session_id |
A unique identifier for the user’s session. |
dimension |
start_version |
start_version |
The version of the application or product when the user’s session started. |
dimension |
user_creation_time |
user_creation_time |
UTC ISO-8601 formatted timestamp indicating when the user was first identified. |
dimension |
user_id |
user_id |
A unique identifier for the user. |
dimension |
user_properties.AccountId |
user_properties.AccountId |
User property representing the Account ID of the user. |
dimension |
user_properties.CustomerId |
user_properties.CustomerId |
User property representing the Customer ID of the user. |
metric |
user_properties.Email |
user_properties.Email |
User property representing the email address of the user. |
dimension |
user_properties.MobileAppVersion |
user_properties.MobileAppVersion |
User property representing the version of the mobile application. |
dimension |
user_properties.MobileDeviceModel |
user_properties.MobileDeviceModel |
User property representing the model of the mobile device. |
dimension |
user_properties.MobileOsName |
user_properties.MobileOsName |
User property representing the operating system name of the mobile device. |
dimension |
user_properties.MobileOsVersion |
user_properties.MobileOsVersion |
User property representing the operating system version of the mobile device. |
dimension |
user_properties.UserLanguage |
user_properties.UserLanguage |
User property representing the language set by the user. |
dimension |
user_properties.countryName |
user_properties.countryName |
User property representing the name of the country where the user is located. |
dimension |
user_properties.gbraid |
user_properties.gbraid |
User property related to Google Click Identifier (GBRAID). |
dimension |
user_properties.gclid |
user_properties.gclid |
User property related to Google Click Identifier (GCLID). |
dimension |
user_properties.initial_dclid |
user_properties.initial_dclid |
User property representing the initial DoubleClick Click Identifier (DCLID) at the start of a user’s journey. |
dimension |
user_properties.initial_fbclid |
user_properties.initial_fbclid |
User property representing the initial Facebook Click Identifier (FBCLID) at the start of a user’s journey. |
dimension |
user_properties.initial_gbraid |
user_properties.initial_gbraid |
User property representing the initial Google Click Identifier (GBRAID) at the start of a user’s journey. |
dimension |
user_properties.initial_gclid |
user_properties.initial_gclid |
User property representing the initial Google Click Identifier (GCLID) at the start of a user’s journey. |
dimension |
user_properties.initial_msclkid |
user_properties.initial_msclkid |
User property representing the initial Microsoft Click Identifier (MSCLKID) at the start of a user’s journey. |
dimension |
user_properties.initial_referrer |
user_properties.initial_referrer |
User property representing the initial referrer URL at the start of a user’s journey. |
dimension |
user_properties.initial_referring_domain |
user_properties.initial_referring_domain |
User property representing the initial referring domain at the start of a user’s journey. |
dimension |
user_properties.initial_twclid |
user_properties.initial_twclid |
User property representing the initial Twitter Click Identifier (TWCLID) at the start of a user’s journey. |
dimension |
user_properties.initial_utm_campaign |
user_properties.initial_utm_campaign |
User property representing the initial UTM campaign parameter at the start of a user’s journey. |
dimension |
user_properties.initial_utm_content |
user_properties.initial_utm_content |
User property representing the initial UTM content parameter at the start of a user’s journey. |
dimension |
user_properties.initial_utm_id |
user_properties.initial_utm_id |
User property representing the initial UTM ID parameter at the start of a user’s journey. |
dimension |
user_properties.initial_utm_medium |
user_properties.initial_utm_medium |
User property representing the initial UTM medium parameter at the start of a user’s journey. |
dimension |
user_properties.initial_utm_source |
user_properties.initial_utm_source |
User property representing the initial UTM source parameter at the start of a user’s journey. |
dimension |
user_properties.initial_utm_term |
user_properties.initial_utm_term |
User property representing the initial UTM term parameter at the start of a user’s journey. |
dimension |
user_properties.initial_wbraid |
user_properties.initial_wbraid |
User property representing the initial Webkit Browser ID (WBRAID) at the start of a user’s journey. |
dimension |
user_properties.referrer |
user_properties.referrer |
User property representing the referrer URL. |
dimension |
user_properties.referring_domain |
user_properties.referring_domain |
User property representing the referring domain. |
dimension |
user_properties.utm_campaign |
user_properties.utm_campaign |
User property representing the UTM campaign parameter. |
dimension |
user_properties.utm_medium |
user_properties.utm_medium |
User property representing the UTM medium parameter. |
dimension |
user_properties.utm_source |
user_properties.utm_source |
User property representing the UTM source parameter. |
dimension |
user_properties.utm_term |
user_properties.utm_term |
User property representing the UTM term parameter. |
dimension |
uuid |
uuid |
A universally unique identifier for the event. |
dimension |
version_name |
version_name |
The version name of the application or product. |
dimension |