Amplitude: Most-used fields

The table below gives information about most-used fields that you can import from Amplitude. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
$insert_id	$insert_id	A unique identifier for the event insert operation.	dimension
$insert_key	$insert_key	A unique identifier used by Amplitude for deduplication of events.	dimension
$schema	$schema	The version identifier for the event data schema, used for parsing and validation of the exported event data.	dimension
adid	adid	The Android Advertising ID, used for tracking and attribution.	dimension
amplitude_attribution_ids	amplitude_attribution_ids	Amplitude’s internal attribution IDs associated with the event.	dimension
amplitude_event_type	amplitude_event_type	The type of event as defined by Amplitude.	dimension
amplitude_id	amplitude_id	Amplitude’s unique identifier for a user.	dimension
app	app	The ID of the Amplitude project the event belongs to.	metric
city	city	The city where the event occurred, derived from the user’s IP address.	dimension
client_event_time	client_event_time	UTC ISO-8601 formatted timestamp indicating when the event occurred on the client device.	dimension
client_upload_time	client_upload_time	UTC ISO-8601 formatted timestamp indicating when the event was uploaded from the client device.	dimension
country	country	The country where the event occurred, derived from the user’s IP address.	dimension
data_type	data_type	Represents the type or name of the event being tracked within Amplitude. This field describes specific user actions or system events, such as ‘Product Purchased’, ‘Page Viewed’, or ‘Item Added to Cart’.	dimension
date	date	The date of the event.	dimension
device_brand	device_brand	The brand of the device used for the event.	dimension
device_carrier	device_carrier	The carrier of the device used for the event.	dimension
device_family	device_family	The family of the device used for the event (e.g., iPhone, Android).	dimension
device_id	device_id	A unique identifier for the device.	dimension
device_manufacturer	device_manufacturer	The manufacturer of the device used for the event.	dimension
device_model	device_model	The model of the device used for the event.	dimension
device_type	device_type	The type of device used (e.g., mobile, desktop).	dimension
dma	dma	Designated Market Area of the user.	dimension
event_id	event_id	A unique identifier for the event.	dimension
event_properties.Browser Name	event_properties.Browser Name	The name of the browser used by the user when the event occurred.	dimension
event_properties.Browser Version	event_properties.Browser Version	The version of the browser used by the user.	dimension
event_properties.Device Model	event_properties.Device Model	The specific model of the device on which the event occurred.	dimension
event_properties.Device Type	event_properties.Device Type	The category of the device used, such as ‘mobile’, ‘tablet’, or ‘desktop’. This corresponds to Amplitude’s ‘device_type’ field.	dimension
event_properties.Device Vendor	event_properties.Device Vendor	The manufacturer or vendor of the device used.	dimension
event_properties.OS Name	event_properties.OS Name	The name of the operating system (OS) on which the event occurred, such as ‘iOS’, ‘Android’, or ‘Windows’. This corresponds to Amplitude’s ‘os_name’ field.	dimension
event_properties.OS Version	event_properties.OS Version	The version of the operating system (OS) on which the event occurred. This corresponds to Amplitude’s ‘os_version’ field.	dimension
event_properties.Page_Domain	event_properties.Page_Domain	The domain of the page where the event was recorded.	dimension
event_properties.Page_Location	event_properties.Page_Location	The full URL of the page where the event was recorded.	dimension
event_properties.Page_Path	event_properties.Page_Path	The path of the URL (excluding domain and query parameters) of the page where the event occurred.	dimension
event_properties.Page_Referrer	event_properties.Page_Referrer	The full URL of the page that referred the user to the current page.	dimension
event_properties.Page_Title	event_properties.Page_Title	The title of the HTML page where the event was recorded.	dimension
event_properties.Page_URL	event_properties.Page_URL	The full URL of the page where the event was recorded, similar to Page_Location.	dimension
event_properties.active_engagement_hit	event_properties.active_engagement_hit	Indicates if the event signifies an active engagement hit, typically used in web analytics to measure meaningful interactions.	dimension
event_properties.active_engagement_hit_model	event_properties.active_engagement_hit_model		dimension
event_properties.active_engagement_hit_type	event_properties.active_engagement_hit_type		dimension
event_properties.ad_personalisation_setting	event_properties.ad_personalisation_setting	The user’s setting regarding ad personalization.	dimension
event_properties.allow_ad_personalization_signals	event_properties.allow_ad_personalization_signals	Indicates whether the user has allowed signals for ad personalization.	dimension
event_properties.application	event_properties.application	The name of the application where the event occurred.	dimension
event_properties.botName	event_properties.botName	The identified name of a bot if the user agent is detected as a bot.	dimension
event_properties.botUrl	event_properties.botUrl	The URL associated with the bot if the user agent is detected as a bot.	dimension
event_properties.browserName	event_properties.browserName	The name of the browser used by the user (alternative casing).	dimension
event_properties.browserVersion	event_properties.browserVersion	The version of the browser used by the user (alternative casing).	dimension
event_properties.click_classes	event_properties.click_classes	CSS classes of the element that was clicked.	dimension
event_properties.click_id	event_properties.click_id	The unique ID of the clicked element.	dimension
event_properties.click_name	event_properties.click_name	The name or text content of the clicked element.	dimension
event_properties.click_url	event_properties.click_url	The URL associated with the clicked element (e.g., href attribute).	dimension
event_properties.consent_management_platform_(cmp)	event_properties.consent_management_platform_(cmp)	The name of the Consent Management Platform (CMP) used for user consent.	dimension
event_properties.consent_status	event_properties.consent_status	The current consent status of the user for data collection.	dimension
event_properties.content_group_1	event_properties.content_group_1	A categorization of content, often used for organizing and analyzing content on a website or app.	dimension
event_properties.content_group_2	event_properties.content_group_2	A secondary categorization of content, useful for granular analysis.	dimension
event_properties.content_group_3	event_properties.content_group_3	A tertiary categorization of content.	dimension
event_properties.content_group_4	event_properties.content_group_4	A fourth level of content categorization.	dimension
event_properties.content_group_5	event_properties.content_group_5	A fifth level of content categorization.	dimension
event_properties.currency	event_properties.currency	Custom property representing the currency associated with an event, such as a purchase.	dimension
event_properties.currency_code	event_properties.currency_code	The currency code (e.g., USD, EUR) relevant to the event, typically for financial transactions.	dimension
event_properties.data_tracking_id	event_properties.data_tracking_id	A unique identifier for tracking a specific data point or session.	dimension
event_properties.debug data.info.attribution updated	event_properties.debug data.info.attribution updated		dimension
event_properties.debug data.info.channel - event	event_properties.debug data.info.channel - event		dimension
event_properties.deviceModel	event_properties.deviceModel	The specific model of the device on which the event occurred (alternative casing).	dimension
event_properties.deviceType	event_properties.deviceType	The category of the device used (alternative casing), such as ‘mobile’, ‘tablet’, or ‘desktop’.	dimension
event_properties.deviceVendor	event_properties.deviceVendor	The manufacturer or vendor of the device used (alternative casing).	dimension
event_properties.event_action	event_properties.event_action	The action that triggered the event, typically used for categorizing user interactions.	dimension
event_properties.event_category	event_properties.event_category	A broad category that the event belongs to (e.g., ‘Videos’, ‘Downloads’).	dimension
event_properties.event_label	event_properties.event_label	A descriptive label for the event, providing additional detail (e.g., ‘Summer Campaign’).	dimension
event_properties.event_pagecategory	event_properties.event_pagecategory	A category specific to the page where the event occurred.	dimension
event_properties.event_value	event_properties.event_value	A numerical value associated with the event, such as revenue or a score.	metric
event_properties.hit_referrer	event_properties.hit_referrer	The referrer URL for the specific hit or event.	dimension
event_properties.initial_referrer	event_properties.initial_referrer	The very first referrer URL that brought the user to the site/app during their first session.	dimension
event_properties.initial_referring_domain	event_properties.initial_referring_domain	The domain of the very first referrer that brought the user to the site/app.	dimension
event_properties.isBot	event_properties.isBot	A boolean indicating whether the event was triggered by a bot.	dimension
event_properties.is_landing_page	event_properties.is_landing_page	A boolean indicating whether the page where the event occurred was the user’s landing page.	dimension
event_properties.items	event_properties.items	A list of items associated with an e-commerce event, such as products in a purchase or cart.	dimension
event_properties.language_code	event_properties.language_code	The language code of the user’s device or browser (e.g., en-US). This is similar to Amplitude’s ‘language’ field.	dimension
event_properties.logged_in_status	event_properties.logged_in_status	The login status of the user when the event occurred (e.g., ‘logged in’, ‘guest’).	dimension
event_properties.nav_area	event_properties.nav_area	The section or area of the navigation where an interaction occurred.	dimension
event_properties.nav_component	event_properties.nav_component	The specific navigation component that was interacted with.	dimension
event_properties.nav_group	event_properties.nav_group	A grouping of navigation components or areas.	dimension
event_properties.navigator_language	event_properties.navigator_language	The language preferred by the user as reported by their browser’s navigator object.	dimension
event_properties.new_tab_open	event_properties.new_tab_open	A boolean indicating if a new browser tab was opened as a result of the event.	dimension
event_properties.non_interaction	event_properties.non_interaction	A boolean indicating if the event should not be used in bounce rate calculations, typically for events that don’t involve active user engagement.	dimension
event_properties.order_date	event_properties.order_date	The date when an order or transaction occurred.	dimension
event_properties.order_id	event_properties.order_id	The unique identifier for an order or transaction.	dimension
event_properties.order_payment_method	event_properties.order_payment_method	The payment method used for an order.	dimension
event_properties.osName	event_properties.osName	The name of the operating system (OS) on which the event occurred (alternative casing).	dimension
event_properties.osVersion	event_properties.osVersion	The version of the operating system (OS) on which the event occurred (alternative casing).	dimension
event_properties.page_location	event_properties.page_location	The full URL of the page where the event was recorded (alternative casing).	dimension
event_properties.page_referrer	event_properties.page_referrer	The full URL of the page that referred the user to the current page (alternative casing).	dimension
event_properties.page_type	event_properties.page_type	A classification of the page type (e.g., ‘product_page’, ‘category_page’, ‘homepage’).	dimension
event_properties.path	event_properties.path	The URL path of a web page, excluding the domain and query parameters.	dimension
event_properties.platform	event_properties.platform	The platform on which the event occurred (e.g., ‘Web’, ‘iOS’, ‘Android’). This corresponds to Amplitude’s ‘platform’ field.	dimension
event_properties.referrer	event_properties.referrer	Custom property indicating the referrer URL for the event.	dimension
event_properties.referring_domain	event_properties.referring_domain	The domain of the page that referred the user to the current page.	dimension
event_properties.screenSize	event_properties.screenSize	The screen dimensions of the device in pixels (e.g., ‘1920x1080’).	dimension
event_properties.search	event_properties.search	The search query performed by the user.	dimension
event_properties.search_error	event_properties.search_error	Indicates if an error occurred during a search operation.	dimension
event_properties.search_num_results	event_properties.search_num_results	The number of results returned for a user’s search query.	dimension
event_properties.search_term	event_properties.search_term	The specific term or query entered by the user in a search.	dimension
event_properties.search_type	event_properties.search_type	The type or category of search performed (e.g., ‘product_search’, ‘site_search’).	dimension
event_properties.shipping	event_properties.shipping	The shipping cost associated with a transaction or order.	metric
event_properties.site_section	event_properties.site_section	The section of the website or application where the event occurred.	dimension
event_properties.tab_url	event_properties.tab_url	The URL of the current browser tab.	dimension
event_properties.tax	event_properties.tax	The tax amount applied to an e-commerce transaction.	metric
event_properties.title	event_properties.title	The title of a page, content, or item.	dimension
event_properties.url	event_properties.url	The full URL of the current page where the event occurred.	dimension
event_properties.userAgent	event_properties.userAgent	The user agent string from the user’s browser, containing information about the browser, OS, and device.	dimension
event_properties.value	event_properties.value	A generic numerical value associated with an event, often used for monetary amounts or scores.	metric
event_properties.windowHeight	event_properties.windowHeight	The height of the browser window in pixels.	metric
event_properties.windowWidth	event_properties.windowWidth	The width of the browser window in pixels.	metric
event_properties.window_history_length	event_properties.window_history_length	The number of entries in the browser’s session history.	metric
event_time	event_time	UTC ISO-8601 formatted timestamp indicating when the event occurred.	dimension
event_type	event_type	The name or type of the event.	dimension
idfa	idfa	The Identifier for Advertisers (IDFA) for iOS devices, used for tracking and attribution.	dimension
ip_address	ip_address	The IP address of the user when the event occurred.	dimension
is_attribution_event	is_attribution_event	A boolean indicating whether the event is an attribution event.	dimension
language	language	The language setting of the user’s device or browser.	dimension
library	library	The name of the Amplitude SDK library used to send the event.	dimension
location_lat	location_lat	The latitude coordinate of the user’s location.	dimension
location_lng	location_lng	The longitude coordinate of the user’s location.	dimension
os_name	os_name	The name of the operating system (e.g., iOS, Android, Windows).	dimension
os_version	os_version	The version of the operating system.	dimension
paying	paying	Indicates if the user is a paying user.	dimension
platform	platform	The platform where the event occurred (e.g., Web, iOS, Android).	dimension
processed_time	processed_time	UTC ISO-8601 formatted timestamp indicating when the event was processed by Amplitude.	dimension
region	region	The region or state where the event occurred, derived from the user’s IP address.	dimension
server_received_time	server_received_time	UTC ISO-8601 formatted timestamp indicating when Amplitude servers received the event.	dimension
server_upload_time	server_upload_time	UTC ISO-8601 formatted timestamp indicating when the event data was uploaded to Amplitude servers.	dimension
session_id	session_id	A unique identifier for the user’s session.	dimension
start_version	start_version	The version of the application or product when the user’s session started.	dimension
user_creation_time	user_creation_time	UTC ISO-8601 formatted timestamp indicating when the user was first identified.	dimension
user_id	user_id	A unique identifier for the user.	dimension
user_properties.initial_referrer	user_properties.initial_referrer	User property representing the initial referrer URL at the start of a user’s journey.	dimension
user_properties.initial_referring_domain	user_properties.initial_referring_domain	The domain of the very first referrer that brought the user to the site/app, captured as a user property.	dimension
user_properties.userAgent	user_properties.userAgent	The user agent string from the user’s browser, captured as a user property.	dimension
user_properties.utm_campaign	user_properties.utm_campaign	User property representing the UTM campaign parameter.	dimension
user_properties.utm_channel	user_properties.utm_channel	The marketing channel from which the user originated, based on UTM parameters.	dimension
user_properties.utm_content	user_properties.utm_content	Used to differentiate similar content, or links within the same ad, associated with a user. This is a standard UTM parameter tracked as a user property for marketing attribution.	dimension
user_properties.utm_id	user_properties.utm_id	The unique ID of the marketing campaign that referred the user, based on UTM parameters.	dimension
user_properties.utm_medium	user_properties.utm_medium	User property representing the UTM medium parameter.	dimension
user_properties.utm_name	user_properties.utm_name	The name of the marketing campaign that referred the user, based on UTM parameters.	dimension
user_properties.utm_source	user_properties.utm_source	User property representing the UTM source parameter.	dimension
user_properties.utm_term	user_properties.utm_term	User property representing the UTM term parameter.	dimension
uuid	uuid	A universally unique identifier for the event.	dimension
version_name	version_name	The version name of the application or product.	dimension