Klaviyo: Most-used fields#
The table below gives information about most-used fields that you can import from Klaviyo. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
$attributed_flow |
Attributed flow |
A system-generated field indicating the unique identifier of the Klaviyo flow to which an event or conversion is attributed. |
dimension |
$attributed_message |
Attributed message |
A system-generated field indicating the unique identifier of the Klaviyo message (from a campaign or flow) to which an event or conversion is attributed. |
dimension |
$expired_subscription ({ID}) |
$expired_subscription ({ID}) |
A system-generated field for a specific instance of the metric tracking when a subscription (e.g., to a list or service) has expired. |
dimension |
$expired_subscription ({ID}) (Unique) |
$expired_subscription ({ID}) (Unique) |
The number of unique profiles whose subscription has expired. |
dimension |
$flow |
$flow |
An internal identifier or name for an automated series of messages or actions in Klaviyo. |
dimension |
$message |
$message |
An internal identifier or content for a specific message. |
dimension |
$ordered_product ({ID}) |
$ordered_product ({ID}) |
The total count of events where a customer ordered a specific product. |
dimension |
$ordered_product ({ID}) (Unique) |
$ordered_product ({ID}) (Unique) |
The number of unique profiles who ordered a specific product. |
dimension |
Abandoned Cart ({ID}) |
Abandoned Cart ({ID}) |
The total count of events where a customer added items to their shopping cart but did not complete the purchase, often associated with the ‘Started Checkout’ or ‘Added to Cart’ metrics. |
metric |
Abandoned Cart ({ID}) (Unique) |
Abandoned Cart ({ID}) (Unique) |
The number of unique profiles who initiated a checkout or added items to their cart but did not complete the purchase. |
metric |
Active on Site |
Active on Site |
A core metric tracking when a user is active on a website, typically representing a session or page view event. |
dimension |
Active on Site (clicks) |
Active on Site (clicks) |
The number of clicks that occurred during a user’s ‘Active on Site’ session. |
metric |
Active on Site (opens) |
Active on Site (opens) |
The count of unique sessions or page views representing a user’s activity on a website, often collected as an ‘Active on Site’ event. This typically refers to the number of times a user engages with the site. |
metric |
Active on Site ({ID}) |
Active on Site ({ID}) |
A specific instance of the ‘Active on Site’ metric, identified by its unique metric ID. |
metric |
Active on Site ({ID}) (Unique) |
Active on Site ({ID}) (Unique) |
The number of unique profiles who performed ‘Active on Site’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Active on Site ({ID}) (count) |
Active on Site ({ID}) (count) |
The total number of ‘Active on Site’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Active on Site ({ID}) (sum_value) |
Active on Site ({ID}) (sum_value) |
The sum of values associated with ‘Active on Site’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Add to Cart ({ID}) |
Add to Cart ({ID}) |
The total count of events where a customer added an item to their shopping cart. |
dimension |
Add to Cart ({ID}) (Unique) |
Add to Cart ({ID}) (Unique) |
The number of unique profiles who added an item to their shopping cart. |
dimension |
Added To Wishlist ({ID}) |
Added To Wishlist ({ID}) |
The total count of events where a customer added an item to their wishlist. |
metric |
Added To Wishlist ({ID}) (Unique) |
Added To Wishlist ({ID}) (Unique) |
The number of unique profiles who added an item to their wishlist. |
metric |
Added to Cart |
Added to Cart |
The total count of events where a customer added an item to their shopping cart. |
dimension |
Added to Cart (clicks) |
Added to Cart (clicks) |
The number of clicks that led to an ‘Added to Cart’ event. |
metric |
Added to Cart (conversion_uniques) |
Added to Cart (conversion_uniques) |
The number of unique profiles who added an item to their cart, measured as a conversion for reporting purposes. |
metric |
Added to Cart (conversions) |
Added to Cart (conversions) |
The total count of times items were added to a cart, measured as a conversion for reporting purposes. |
metric |
Added to Cart (opens) |
Added to Cart (opens) |
metric |
|
Added to Cart ({ID}) |
Added to Cart ({ID}) |
A specific instance of the ‘Added to Cart’ metric, identified by its unique metric ID. This event tracks when an item is added to a customer’s shopping cart. |
metric |
Added to Cart ({ID}) (Unique) |
Added to Cart ({ID}) (Unique) |
The number of unique profiles who performed an ‘Added to Cart’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Added to Cart ({ID}) (count) |
Added to Cart ({ID}) (count) |
The total number of ‘Added to Cart’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Added to Cart ({ID}) (sum_value) |
Added to Cart ({ID}) (sum_value) |
The sum of values associated with ‘Added to Cart’ events for a specific metric ID. This is a measurement type available when querying metric aggregates, often representing the monetary value of items added to a cart. |
metric |
Attributed Flow |
Attributed Flow |
The name or ID of the automated flow to which a specific event or conversion is attributed. |
dimension |
Attributed channel |
Attributed channel |
The marketing channel (e.g., email, SMS) that Klaviyo attributes a customer’s action or conversion to. |
dimension |
Attributed message |
$attributed_message |
A system-generated field indicating the unique identifier of the Klaviyo message (from a campaign or flow) to which an event or conversion is attributed. |
dimension |
Bounce type |
Bounce Type |
The classification of why an email or push notification failed to deliver, such as a ‘hard bounce’ for permanent failures or ‘soft bounce’ for temporary issues. |
dimension |
Bounced Email |
Bounced Email |
A core metric indicating when an email sent to a recipient could not be delivered successfully. |
metric |
Bounced Email ({ID}) |
Bounced Email ({ID}) |
A specific instance of the ‘Bounced Email’ metric, identified by its unique metric ID. |
metric |
Bounced Email ({ID}) (Unique) |
Bounced Email ({ID}) (Unique) |
The number of unique profiles who experienced a ‘Bounced Email’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Bounced Email ({ID}) (count) |
Bounced Email ({ID}) (count) |
The total number of ‘Bounced Email’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Bounced Email ({ID}) (sum_value) |
Bounced Email ({ID}) (sum_value) |
The sum of values associated with ‘Bounced Email’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Bounced Email ({ID}) ({ID}) |
Bounced Email ({ID}) ({ID}) |
The total count of emails that were sent but not successfully delivered to the recipient’s inbox due to soft or hard bounces. |
dimension |
Bounced Email ({ID}) ({ID}) (Unique) |
Bounced Email ({ID}) ({ID}) (Unique) |
The number of unique profiles to whom an email was sent but failed to deliver. |
dimension |
Bounced Push ({ID}) |
Bounced Push ({ID}) |
The total count of push notifications that were sent but not successfully delivered to the recipient’s device. |
dimension |
Bounced Push ({ID}) (Unique) |
Bounced Push ({ID}) (Unique) |
The number of unique profiles to whom a push notification was sent but failed to deliver. |
dimension |
Bounced Push ({ID}) (count) |
Bounced Push ({ID}) (count) |
The total count of push notifications that were sent but not successfully delivered to the recipient’s device. |
metric |
Campaign Focus |
Campaign Focus |
The primary goal, theme, or objective of a marketing campaign. |
dimension |
Campaign Id |
Campaign Id |
The unique identifier for a marketing campaign in Klaviyo. |
dimension |
Campaign Name |
Campaign Name |
The name of a specific marketing campaign, as defined in Klaviyo. This can be used to group or filter campaign performance data. |
dimension |
Campaign Type |
Campaign Type |
The classification or category of a marketing campaign, such as ‘email’ or ‘sms’. |
dimension |
Campaign channel |
$campaign_channel |
The marketing channel used for a campaign, such as email, SMS, or mobile push. |
dimension |
Cancelled Order |
Cancelled Order |
A core metric tracking when a customer’s order has been cancelled. |
dimension |
Cancelled Order (clicks) |
Cancelled Order (clicks) |
The number of clicks associated with a ‘Cancelled Order’ event, such as a click on a cancellation link. |
metric |
Cancelled Order ({ID}) (Count) |
Cancelled Order ({ID}) (Count) |
The total number of ‘Cancelled Order’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Cancelled Order ({ID}) (Unique) |
Cancelled Order ({ID}) (Unique) |
The number of unique profiles who performed a ‘Cancelled Order’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Cancelled Order ({ID}) (Value) |
Cancelled Order ({ID}) (Value) |
The total monetary value associated with ‘Cancelled Order’ events for a specific metric ID. This is a sum_value measurement type for metric aggregates. |
metric |
Cancelled Subscription ({ID}) |
Cancelled Subscription ({ID}) |
The total count of events where a customer cancelled an active subscription. |
dimension |
Cancelled Subscription ({ID}) (Unique) |
Cancelled Subscription ({ID}) (Unique) |
The number of unique profiles who cancelled a subscription. |
dimension |
Cancelled Subscription ({ID}) (count) |
Cancelled Subscription ({ID}) (count) |
The total count of events where a customer cancelled an active subscription. |
metric |
Cart Items ({ID}) |
Cart Items ({ID}) |
The total count of events related to items in a customer’s shopping cart, often used in conjunction with abandoned cart flows. |
metric |
Cart Items ({ID}) (Unique) |
Cart Items ({ID}) (Unique) |
The number of unique profiles associated with events related to items in a shopping cart. |
metric |
Channel |
Channel |
The communication channel used for marketing, such as email, SMS, or push notifications. |
dimension |
Checkout Completed ({ID}) |
Checkout Completed ({ID}) |
The total count of events where a customer successfully completed the checkout process. |
dimension |
Checkout Completed ({ID}) (count) |
Checkout Completed ({ID}) (count) |
The total number of ‘Checkout Completed’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Checkout Completed ({ID}) (sum_value) |
Checkout Completed ({ID}) (sum_value) |
The total monetary value of checkouts that have been successfully completed. |
metric |
Checkout Completed ({ID}) (unique) |
Checkout Completed ({ID}) (unique) |
The number of unique profiles who performed a ‘Checkout Completed’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Checkout Started |
Checkout Started |
A core metric tracking when a customer begins the checkout process for items in their shopping cart. |
dimension |
Checkout Started ({ID}) |
Checkout Started ({ID}) |
A specific instance of the ‘Checkout Started’ metric, identified by its unique metric ID. |
metric |
Checkout Started ({ID}) (Unique) |
Checkout Started ({ID}) (Unique) |
The number of unique profiles who performed a ‘Checkout Started’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Checkout Started ({ID}) (count) |
Checkout Started ({ID}) (count) |
The total count of times a customer began the checkout process for a purchase. |
metric |
Clicked Email |
Clicked Email |
A core metric tracking when a recipient clicks a link within an email message. |
metric |
Clicked Email ({ID}) |
Clicked Email ({ID}) |
A specific instance of the ‘Clicked Email’ metric, identified by its unique metric ID. |
metric |
Clicked Email ({ID}) (Unique) |
Clicked Email ({ID}) (Unique) |
The number of unique profiles who performed a ‘Clicked Email’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Clicked Email ({ID}) (count) |
Clicked Email ({ID}) (count) |
The total number of ‘Clicked Email’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Clicked Email ({ID}) (sum_value) |
Clicked Email ({ID}) (sum_value) |
The sum of values associated with ‘Clicked Email’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Clicked Email ({ID}) ({ID}) |
Clicked Email ({ID}) ({ID}) |
The total count of times a recipient clicked on a link within an email, indicating engagement with the email content. |
dimension |
Clicked Email ({ID}) ({ID}) (Unique) |
Clicked Email ({ID}) ({ID}) (Unique) |
The number of unique profiles who clicked on a link within an email, indicating individual engagement. |
dimension |
Clicked SMS ({ID}) |
Clicked SMS ({ID}) |
A specific instance of the metric tracking when a recipient clicks a link within an SMS message. |
dimension |
Clicked SMS ({ID}) (Unique) |
Clicked SMS ({ID}) (Unique) |
The number of unique profiles who performed a ‘Clicked SMS’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Clicked SMS ({ID}) (count) |
Clicked SMS ({ID}) (count) |
The total count of times a recipient clicked on a link within an SMS message. |
metric |
Clicked SMS ({ID}) (sum_value) |
Clicked SMS ({ID}) (sum_value) |
The sum of a specified value associated with clicks on links within SMS messages, often representing monetary value or a custom attribute. |
metric |
Clicked email to unsubscribe ({ID}) |
Clicked email to unsubscribe ({ID}) |
A specific instance of the ‘Clicked email to unsubscribe’ metric, identified by its unique metric ID. This metric replaced ‘Unsubscribed’. |
metric |
Clicked email to unsubscribe ({ID}) (count) |
Clicked email to unsubscribe ({ID}) (count) |
The total number of ‘Clicked email to unsubscribe’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Clicked email to unsubscribe ({ID}) (sum_value) |
Clicked email to unsubscribe ({ID}) (sum_value) |
The sum of values associated with ‘Clicked email to unsubscribe’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Clicked email to unsubscribe ({ID}) (unique) |
Clicked email to unsubscribe ({ID}) (unique) |
The number of unique profiles who performed a ‘Clicked email to unsubscribe’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Completed Survey ({ID}) |
Completed Survey ({ID}) |
The total count of events where a customer completed a survey. |
metric |
Confirmed Shipment ({ID}) |
Confirmed Shipment ({ID}) |
The total count of events where a shipment has been confirmed by the carrier or fulfillment service. |
metric |
Confirmed Shipment ({ID}) (Unique) |
Confirmed Shipment ({ID}) (Unique) |
The number of unique profiles for whom a shipment confirmation event occurred. |
metric |
Consented to Receive SMS ({ID}) |
Consented to Receive SMS ({ID}) |
A specific instance of the metric tracking when a profile has provided consent to receive SMS marketing messages. |
metric |
Consented to Receive SMS ({ID}) (Unique) |
Consented to Receive SMS ({ID}) (Unique) |
The number of unique profiles who explicitly provided consent to receive SMS marketing messages. |
metric |
Coupon Assigned ({ID}) |
Coupon Assigned ({ID}) |
The total count of events where a unique coupon code was assigned to a customer, typically within a flow or campaign. |
metric |
Coupon Assigned ({ID}) (Unique) |
Coupon Assigned ({ID}) (Unique) |
The number of unique profiles who were assigned a coupon code. |
metric |
Created |
Created |
The timestamp indicating when an object, such as a profile, metric, or campaign, was created in Klaviyo. |
dimension |
Created At |
Created At |
The timestamp indicating when a record or object (e.g., profile, event, campaign) was created in Klaviyo. |
dimension |
Customer signup ({ID}) (Unique) |
Customer signup ({ID}) (Unique) |
The number of unique customer profiles that have signed up or registered. |
metric |
Customer signup ({ID}) (count) |
Customer signup ({ID}) (count) |
The total count of customer signup or registration events. |
metric |
Date |
Date |
A date used for filtering or grouping data in reports, representing the time an event occurred. |
dimension |
Delivered Shipment ({ID}) |
Delivered Shipment ({ID}) |
The total count of events where a shipment has been successfully delivered to the customer. |
metric |
Delivered Shipment ({ID}) (Unique) |
Delivered Shipment ({ID}) (Unique) |
The number of unique profiles for whom a shipment delivery event occurred. |
metric |
Dropped Email |
Dropped Email |
A core metric indicating when an email was intentionally not sent to a recipient, often due to suppression reasons. |
metric |
Dropped Email ({ID}) |
Dropped Email ({ID}) |
A specific instance of the ‘Dropped Email’ metric, identified by its unique metric ID. |
metric |
Dropped Email ({ID}) (Unique) |
Dropped Email ({ID}) (Unique) |
The number of unique profiles for whom an ‘Dropped Email’ event occurred for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Dropped Email ({ID}) (count) |
Dropped Email ({ID}) (count) |
The total count of emails that were not sent due to deliverability issues or suppression status. |
metric |
Email Domain |
Email Domain |
The domain of the email address associated with a profile, used for segmentation or reporting. This can be a dimension for grouping metric aggregates. |
dimension |
Excluded Lists |
Excluded Lists |
A list of profiles who are intentionally excluded from receiving campaign messages or flow emails. |
dimension |
Failed to Deliver Automated Response SMS ({ID}) |
Failed to Deliver Automated Response SMS ({ID}) |
A specific instance of the metric tracking when an automated response SMS could not be delivered to a recipient. |
dimension |
Failed to Deliver Automated Response SMS ({ID}) (Unique) |
Failed to Deliver Automated Response SMS ({ID}) (Unique) |
The number of unique profiles for whom a ‘Failed to Deliver Automated Response SMS’ event occurred for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Failed to Deliver SMS ({ID}) |
Failed to Deliver SMS ({ID}) |
A specific instance of the metric tracking when an SMS message could not be delivered to a recipient. |
dimension |
Failed to Deliver SMS ({ID}) (Unique) |
Failed to Deliver SMS ({ID}) (Unique) |
The number of unique profiles for whom a ‘Failed to Deliver SMS’ event occurred for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Failed to Deliver SMS ({ID}) (count) |
Failed to Deliver SMS ({ID}) (count) |
The total count of SMS messages that were sent but failed to be delivered to the recipient. |
metric |
Failed to Deliver SMS ({ID}) (sum_value) |
Failed to Deliver SMS ({ID}) (sum_value) |
The sum of a specified value associated with SMS messages that failed to deliver, often representing monetary value or a custom attribute. |
metric |
Failed to deliver Automated Response SMS ({ID}) (count) |
Failed to deliver Automated Response SMS ({ID}) (count) |
The total count of automated response SMS messages that failed to be delivered to the recipient. |
metric |
Failed to deliver Automated Response SMS ({ID}) (sum_value) |
Failed to deliver Automated Response SMS ({ID}) (sum_value) |
The sum of a specified value associated with automated response SMS messages that failed to deliver. |
metric |
Filled Out Form ({ID}) |
Filled Out Form ({ID}) |
The total count of events where a customer submitted a form on the website. |
metric |
Filled Out Form ({ID}) (Unique) |
Filled Out Form ({ID}) (Unique) |
The number of unique profiles who submitted a form on the website. |
metric |
Filled Out Lead Ad |
Filled Out Lead Ad |
A core metric tracking when a profile completes and submits a lead advertisement form. |
dimension |
Filled Out Lead Ad ({ID}) |
Filled Out Lead Ad ({ID}) |
A specific instance of the ‘Filled Out Lead Ad’ metric, identified by its unique metric ID. |
dimension |
Filled Out Lead Ad ({ID}) (Unique) |
Filled Out Lead Ad ({ID}) (Unique) |
The number of unique profiles who performed a ‘Filled Out Lead Ad’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Flow |
Flow |
The name or identifier of an automated series of messages or actions in Klaviyo. |
dimension |
Flow channel |
Flow channel |
The marketing channel (e.g., email, SMS) through which a message within a Klaviyo flow was sent. |
dimension |
Form ID |
Form ID |
The unique identifier for a form created in Klaviyo, used to track its performance and submissions. |
dimension |
Form completed by profile ({ID}) (count) |
Form completed by profile ({ID}) (count) |
The total count of events where a profile completed all steps of a multi-step form. |
metric |
Form submitted by profile ({ID}) (count) |
Form submitted by profile ({ID}) (count) |
The total count of events where a profile submitted at least one step of a form. |
metric |
Form submitted by profile ({ID}) (sum_value) |
Form submitted by profile ({ID}) (sum_value) |
The sum of a specified value associated with form submissions by profiles. |
metric |
Form submitted by profile ({ID}) (unique) |
Form submitted by profile ({ID}) (unique) |
The number of unique profiles who submitted at least one step of a form. |
metric |
From Email |
From Email |
The email address from which a campaign or flow email is sent. |
dimension |
From Label |
From Label |
A descriptive label for the sender of a campaign message, often displayed to recipients. |
dimension |
From Name |
From Name |
The name of the sender of a campaign or flow email, as displayed to recipients. |
dimension |
From Number |
From number |
The phone number from which an SMS message was sent. |
dimension |
From Phone Region |
From phone region |
The geographical region associated with the sender’s phone number for SMS messages. |
dimension |
Fulfilled Order |
Fulfilled Order |
A core metric tracking when a customer’s order has been fulfilled and shipped. |
dimension |
Fulfilled Order (clicks) |
Fulfilled Order (clicks) |
The number of clicks associated with a ‘Fulfilled Order’ event, such as clicking a shipping confirmation link. |
metric |
Fulfilled Order ({ID}) (Count) |
Fulfilled Order ({ID}) (Count) |
The total number of ‘Fulfilled Order’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Fulfilled Order ({ID}) (Unique) |
Fulfilled Order ({ID}) (Unique) |
The number of unique profiles who performed a ‘Fulfilled Order’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Fulfilled Order ({ID}) (Value) |
Fulfilled Order ({ID}) (Value) |
The total monetary value associated with ‘Fulfilled Order’ events for a specific metric ID. This is a sum_value measurement type for metric aggregates. |
metric |
Fulfilled Order ({ID}) (sum_value) |
Fulfilled Order ({ID}) (sum_value) |
The total monetary value of orders that have been marked as fulfilled. |
metric |
Fulfilled Partial Order ({ID}) |
Fulfilled Partial Order ({ID}) |
The total count of events where only a portion of an order’s items have been shipped or fulfilled. |
dimension |
Fulfilled Partial Order ({ID}) (Unique) |
Fulfilled Partial Order ({ID}) (Unique) |
The number of unique profiles for whom a partial order fulfillment event occurred. |
dimension |
Fulfilled Shipment ({ID}) |
Fulfilled Shipment ({ID}) |
The total count of events where a shipment has been fulfilled, indicating that the order is prepared for delivery. |
metric |
Fulfilled Shipment ({ID}) (Unique) |
Fulfilled Shipment ({ID}) (Unique) |
The number of unique profiles for whom a shipment fulfillment event occurred. |
metric |
Id |
Id |
The unique identifier for an object in Klaviyo, such as a campaign, metric, profile, or message. |
dimension |
Label |
Label |
A descriptive label for an object, such as a campaign message. For email messages, this can represent the message’s internal label. |
dimension |
List |
List |
Refers to a marketing list in Klaviyo, which is a collection of profiles that you can send messages to. |
dimension |
List0 Created |
List0 Created |
The timestamp indicating when a specific list was created in Klaviyo. |
dimension |
List0 Id |
List0 Id |
The unique identifier for a specific list in Klaviyo. |
dimension |
List0 Person Count |
List0 Person Count |
The number of profiles currently in a specific list. |
metric |
List0 Type |
List0 Type |
The classification or category of a specific list, such as a static list or a segment. |
dimension |
List0 Updated |
List0 Updated |
The timestamp indicating when a specific list was last updated in Klaviyo. |
dimension |
Lists Amount |
Lists Amount |
metric |
|
Loyalty Opt In |
Loyalty Opt In |
dimension |
|
Manually Suppressed from Email Marketing ({ID}) |
Manually Suppressed from Email Marketing ({ID}) |
A specific instance of the metric tracking when a profile is manually suppressed from receiving email marketing messages. |
dimension |
Manually Suppressed from Email Marketing ({ID}) (Unique) |
Manually Suppressed from Email Marketing ({ID}) (Unique) |
The number of unique profiles who were manually suppressed from email marketing for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Manually Suppressed from Email Marketing ({ID}) (count) |
Manually Suppressed from Email Marketing ({ID}) (count) |
The total count of profiles that were manually suppressed from receiving email marketing communications. |
metric |
Manually Suppressed from Email Marketing ({ID}) (sum_value) |
Manually Suppressed from Email Marketing ({ID}) (sum_value) |
The sum of a specified value associated with profiles manually suppressed from email marketing. |
metric |
Marked Email as Spam |
Marked Email as Spam |
A core metric tracking when a recipient marks an email as spam. |
dimension |
Marked Email as Spam ({ID}) |
Marked Email as Spam ({ID}) |
A specific instance of the ‘Marked Email as Spam’ metric, identified by its unique metric ID. |
metric |
Marked Email as Spam ({ID}) (Unique) |
Marked Email as Spam ({ID}) (Unique) |
The number of unique profiles who performed a ‘Marked Email as Spam’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Marked Email as Spam ({ID}) (count) |
Marked Email as Spam ({ID}) (count) |
The total number of ‘Marked Email as Spam’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Marked Email as Spam ({ID}) (sum_value) |
Marked Email as Spam ({ID}) (sum_value) |
The sum of values associated with ‘Marked Email as Spam’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Marked Out for Delivery ({ID}) |
Marked Out for Delivery ({ID}) |
The total count of events where a shipment has been marked as ‘out for delivery’ by the carrier. |
metric |
Marked Out for Delivery ({ID}) (Unique) |
Marked Out for Delivery ({ID}) (Unique) |
The number of unique profiles for whom a shipment was marked as out for delivery. |
metric |
Merged Profile |
Merged Profile |
A core metric tracking when two or more customer profiles are combined into a single profile. |
dimension |
Merged Profile ({ID}) |
Merged Profile ({ID}) |
A specific instance of the ‘Merged Profile’ metric, identified by its unique metric ID. |
dimension |
Merged Profile ({ID}) (Unique) |
Merged Profile ({ID}) (Unique) |
The number of unique profiles for whom a ‘Merged Profile’ event occurred for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Message |
Message |
The content or identifier of a specific message sent through Klaviyo, typically an email or SMS. |
dimension |
Message Type |
Message Type |
The type of message sent within a campaign, such as ‘email’ or ‘sms’. |
dimension |
Num Recipients |
Num Recipients |
The total number of intended recipients for a campaign or flow message. |
metric |
Opened Email |
Opened Email |
A core metric tracking when a recipient opens an email message. |
dimension |
Opened Email ({ID}) |
Opened Email ({ID}) |
A specific instance of the ‘Opened Email’ metric, identified by its unique metric ID. |
metric |
Opened Email ({ID}) (Unique) |
Opened Email ({ID}) (Unique) |
The number of unique profiles who performed an ‘Opened Email’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Opened Email ({ID}) (count) |
Opened Email ({ID}) (count) |
The total number of ‘Opened Email’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Opened Email ({ID}) (sum_value) |
Opened Email ({ID}) (sum_value) |
The sum of values associated with ‘Opened Email’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Opened Email ({ID}) ({ID}) |
Opened Email ({ID}) ({ID}) |
The total count of times a recipient opened an email, typically tracked by a pixel loaded in the email content. |
dimension |
Opened Email ({ID}) ({ID}) (unique) |
Opened Email ({ID}) ({ID}) (unique) |
The number of unique profiles who performed an ‘Opened Email’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Opened Push ({ID}) |
Opened Push ({ID}) |
The total count of times a recipient tapped on a push notification and opened the associated app. |
dimension |
Opened Push ({ID}) (Unique) |
Opened Push ({ID}) (Unique) |
The number of unique profiles who tapped on a push notification and opened the associated app. |
dimension |
Opened Text ({ID}) (unique) |
Opened Text ({ID}) (unique) |
The number of unique profiles who opened an SMS message. Note that Klaviyo does not natively track SMS opens, this may be a custom metric or an external integration metric. |
metric |
Order Placed ({ID}) (count) |
Order Placed ({ID}) (count) |
The total count of times a customer completed the checkout process and placed an order. |
metric |
Order Placed ({ID}) (unique) |
Order Placed ({ID}) (unique) |
The number of unique profiles who completed the checkout process and placed an order. |
metric |
Ordered Product |
Ordered Product |
A core metric tracking when a specific product is ordered by a customer. |
dimension |
Ordered Product (clicks) |
Ordered Product (clicks) |
The number of clicks that led to an ‘Ordered Product’ event. |
metric |
Ordered Product ({ID}) (Count) |
Ordered Product ({ID}) (Count) |
The total number of ‘Ordered Product’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Ordered Product ({ID}) (Unique) |
Ordered Product ({ID}) (Unique) |
The number of unique profiles who performed an ‘Ordered Product’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Ordered Product ({ID}) (Value) |
Ordered Product ({ID}) (Value) |
The total monetary value associated with ‘Ordered Product’ events for a specific metric ID. This is a sum_value measurement type for metric aggregates. |
metric |
Ordered Product ({ID}) (sum_value) |
Ordered Product ({ID}) (sum_value) |
The total monetary value of individual products that have been ordered, excluding shipping costs or discounts. |
metric |
Placed Order |
Placed Order |
A core metric tracking when a customer successfully completes an order. |
dimension |
Placed Order (clicks) |
Placed Order (clicks) |
The number of clicks that led to a ‘Placed Order’ event. |
metric |
Placed Order ({ID}) (Count) |
Placed Order ({ID}) (Count) |
The total number of ‘Placed Order’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Placed Order ({ID}) (Unique) |
Placed Order ({ID}) (Unique) |
The number of unique profiles who performed a ‘Placed Order’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Placed Order ({ID}) (Value) |
Placed Order ({ID}) (Value) |
The total monetary value associated with ‘Placed Order’ events for a specific metric ID. This is a sum_value measurement type for metric aggregates. |
metric |
Placed Order ({ID}) (sum_value) |
Placed Order ({ID}) (sum_value) |
The sum of values associated with ‘Placed Order’ events for a specific metric ID. This is a measurement type available when querying metric aggregates, often representing the total revenue from orders. |
metric |
Purchase ({ID}) (count) |
Purchase ({ID}) (count) |
The total number of ‘Purchase’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Purchase ({ID}) (sum_value) |
Purchase ({ID}) (sum_value) |
The sum of values associated with ‘Purchase’ events for a specific metric ID. This is a measurement type available when querying metric aggregates, often representing the total revenue from purchases. |
metric |
Purchase ({ID}) (unique) |
Purchase ({ID}) (unique) |
The number of unique profiles who performed a ‘Purchase’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Received Automated Response SMS ({ID}) |
Received Automated Response SMS ({ID}) |
A specific instance of the metric tracking when a profile receives an automated response SMS. |
dimension |
Received Automated Response SMS ({ID}) (Unique) |
Received Automated Response SMS ({ID}) (Unique) |
The number of unique profiles who received an ‘Automated Response SMS’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Received Email |
Received Email |
A core metric tracking when an email message is successfully delivered to a recipient’s inbox. |
metric |
Received Email ({ID}) |
Received Email ({ID}) |
A specific instance of the ‘Received Email’ metric, identified by its unique metric ID. |
metric |
Received Email ({ID}) (Unique) |
Received Email ({ID}) (Unique) |
The number of unique profiles for whom a ‘Received Email’ event occurred for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Received Email ({ID}) (count) |
Received Email ({ID}) (count) |
The total number of ‘Received Email’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Received Email ({ID}) (sum_value) |
Received Email ({ID}) (sum_value) |
The sum of values associated with ‘Received Email’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Received Email ({ID}) ({ID}) |
Received Email ({ID}) ({ID}) |
The total count of emails that were successfully delivered to the recipient’s inbox. |
dimension |
Received Email ({ID}) ({ID}) (Unique) |
Received Email ({ID}) ({ID}) (Unique) |
The number of unique profiles who received an email successfully. |
dimension |
Received Push ({ID}) |
Received Push ({ID}) |
The total count of push notifications that Klaviyo recorded as successfully received by the recipient’s device. |
dimension |
Received Push ({ID}) (Unique) |
Received Push ({ID}) (Unique) |
The number of unique profiles who received a push notification. |
dimension |
Received Report Email ({ID}) |
Received Report Email ({ID}) |
The total count of events where a customer received an email containing a report or summary. |
dimension |
Received Report Email ({ID}) (Unique) |
Received Report Email ({ID}) (Unique) |
The number of unique profiles who received a report email. |
dimension |
Received SMS ({ID}) |
Received SMS ({ID}) |
A specific instance of the metric tracking when an SMS message is successfully delivered to a recipient’s device. |
dimension |
Received SMS ({ID}) (Unique) |
Received SMS ({ID}) (Unique) |
The number of unique profiles who received an ‘SMS’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Received SMS ({ID}) (count) |
Received SMS ({ID}) (count) |
The total count of SMS messages successfully delivered to recipients. |
metric |
Received SMS ({ID}) (sum_value) |
Received SMS ({ID}) (sum_value) |
The sum of a specified value associated with received SMS messages, often representing monetary value or a custom attribute. |
metric |
Received a Shipment Update ({ID}) |
Received a Shipment Update ({ID}) |
The total count of events where a customer received an update regarding the status of their shipment. |
dimension |
Received a Shipment Update ({ID}) (Unique) |
Received a Shipment Update ({ID}) (Unique) |
The number of unique profiles who received a shipment update. |
dimension |
Refunded Order |
Refunded Order |
A core metric tracking when a customer’s order has been refunded. |
dimension |
Refunded Order (clicks) |
Refunded Order (clicks) |
The number of clicks associated with a ‘Refunded Order’ event, such as clicking a refund confirmation link. |
metric |
Refunded Order ({ID}) |
Refunded Order ({ID}) |
A specific instance of the ‘Refunded Order’ metric, identified by its unique metric ID. |
metric |
Refunded Order ({ID}) (Unique) |
Refunded Order ({ID}) (Unique) |
The number of unique profiles who performed a ‘Refunded Order’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Rejected Payment ({ID}) |
Rejected Payment ({ID}) |
The total count of events where a customer’s payment for an order or subscription was declined or failed. |
metric |
Rejected Payment ({ID}) (Unique) |
Rejected Payment ({ID}) (Unique) |
The number of unique profiles who experienced a rejected or failed payment. |
metric |
Removed From Wishlist ({ID}) |
Removed From Wishlist ({ID}) |
The total count of events where a customer removed an item from their wishlist. |
metric |
Satisfaction survey received ({ID}) |
Satisfaction survey received ({ID}) |
The total count of events where a customer’s satisfaction survey response was received. |
dimension |
Scheduled At |
Scheduled At |
The timestamp indicating when a campaign or message is scheduled to be sent. |
dimension |
Segmented |
Segmented |
Indicates whether a campaign was sent to a specific segment of profiles. |
dimension |
Segments |
Segments |
The customer segments associated with a profile or marketing activity. |
dimension |
Send Time |
Send Time |
The specific time at which a campaign or message was sent or scheduled to be sent. |
dimension |
Sent At |
Sent At |
The timestamp indicating the exact moment a campaign or message was sent. |
dimension |
Sent SMS ({ID}) |
Sent SMS ({ID}) |
A specific instance of the metric tracking when an SMS message is sent to a recipient. |
dimension |
Sent SMS ({ID}) (count) |
Sent SMS ({ID}) (count) |
The total number of ‘Sent SMS’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Sent SMS ({ID}) (sum_value) |
Sent SMS ({ID}) (sum_value) |
The sum of a specified value associated with SMS messages sent, often representing monetary value or a custom attribute. |
metric |
Sent SMS ({ID}) (unique) |
Sent SMS ({ID}) (unique) |
The number of unique profiles for whom a ‘Sent SMS’ event occurred for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Started Checkout (clicks) |
Started Checkout (clicks) |
The number of clicks that led to a ‘Started Checkout’ event. |
metric |
Started Checkout ({ID}) |
Started Checkout ({ID}) |
A specific instance of the ‘Started Checkout’ metric, identified by its unique metric ID. |
metric |
Started Checkout ({ID}) (count) |
Started Checkout ({ID}) (count) |
The total number of ‘Started Checkout’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Started Checkout ({ID}) (unique) |
Started Checkout ({ID}) (unique) |
The number of unique profiles who performed a ‘Started Checkout’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Started Subscription ({ID}) |
Started Subscription ({ID}) |
The total count of events where a customer initiated a new subscription. |
dimension |
Started Subscription ({ID}) (Unique) |
Started Subscription ({ID}) (Unique) |
The number of unique profiles who initiated a new subscription. |
dimension |
Status |
Status |
The current status of a campaign (e.g., ‘draft’, ‘sent’, ‘scheduled’, ‘cancelled’). |
dimension |
Status Label |
Status Label |
A human-readable label representing the current status of a campaign. |
dimension |
Subject |
Subject |
The subject line of an email campaign message. |
dimension |
Submitted Form ({ID}) (count) |
Submitted Form ({ID}) (count) |
The total count of times a form was submitted. |
metric |
Submitted Form ({ID}) (sum_value) |
Submitted Form ({ID}) (sum_value) |
The sum of a specified value associated with submitted forms. |
metric |
Submitted Form ({ID}) (unique) |
Submitted Form ({ID}) (unique) |
The number of unique profiles who performed a ‘Submitted Form’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
SubmittedReview ({ID}) |
SubmittedReview ({ID}) |
The total count of events where a customer submitted a product or service review. |
metric |
SubmittedReview ({ID}) (Unique) |
SubmittedReview ({ID}) (Unique) |
The number of unique profiles who submitted a product or service review. |
metric |
SubmittedReviewNegative ({ID}) |
SubmittedReviewNegative ({ID}) |
The total count of events where a customer submitted a negative product or service review. |
metric |
SubmittedReviewNegative ({ID}) (Unique) |
SubmittedReviewNegative ({ID}) (Unique) |
The number of unique profiles who submitted a negative product or service review. |
dimension |
SubmittedReviewPhoto ({ID}) |
SubmittedReviewPhoto ({ID}) |
The total count of events where a customer submitted a review that included a photo. |
metric |
SubmittedReviewPositive ({ID}) |
SubmittedReviewPositive ({ID}) |
The total count of events where a customer submitted a positive product or service review. |
metric |
SubmittedReviewPositive ({ID}) (Unique) |
SubmittedReviewPositive ({ID}) (Unique) |
The number of unique profiles who submitted a positive product or service review. |
metric |
Subscribed to Back in Stock |
Subscribed to Back in Stock |
A core metric tracking when a customer subscribes to receive notifications when a product is back in stock. |
dimension |
Subscribed to Back in Stock ({ID}) |
Subscribed to Back in Stock ({ID}) |
A specific instance of the ‘Subscribed to Back in Stock’ metric, identified by its unique metric ID. |
dimension |
Subscribed to Back in Stock ({ID}) (Unique) |
Subscribed to Back in Stock ({ID}) (Unique) |
The number of unique profiles who performed a ‘Subscribed to Back in Stock’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Subscribed to Back in Stock ({ID}) (count) |
Subscribed to Back in Stock ({ID}) (count) |
The total count of times customers subscribed to receive notifications when an out-of-stock product becomes available. |
metric |
Subscribed to Back in Stock ({ID}) (sum_value) |
Subscribed to Back in Stock ({ID}) (sum_value) |
The sum of a specified value associated with subscriptions to back-in-stock notifications. |
metric |
Subscribed to Email Marketing ({ID}) |
Subscribed to Email Marketing ({ID}) |
A specific instance of the metric tracking when a profile subscribes to email marketing. |
metric |
Subscribed to Email Marketing ({ID}) (count) |
Subscribed to Email Marketing ({ID}) (count) |
The total count of times customers consented to receive email marketing communications. |
metric |
Subscribed to Email Marketing ({ID}) (sum_value) |
Subscribed to Email Marketing ({ID}) (sum_value) |
The sum of a specified value associated with subscriptions to email marketing. |
metric |
Subscribed to Email Marketing ({ID}) (unique) |
Subscribed to Email Marketing ({ID}) (unique) |
The number of unique profiles who performed a ‘Subscribed to Email Marketing’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Subscribed to List |
Subscribed to List |
A core metric tracking when a profile subscribes to a marketing list in Klaviyo. |
dimension |
Subscribed to List ({ID}) |
Subscribed to List ({ID}) |
A specific instance of the ‘Subscribed to List’ metric, identified by its unique metric ID. |
dimension |
Subscribed to List ({ID}) (Unique) |
Subscribed to List ({ID}) (Unique) |
The number of unique profiles who performed a ‘Subscribed to List’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Subscribed to List ({ID}) (count) |
Subscribed to List ({ID}) (count) |
The total count of times a profile subscribed to a specific mailing list in Klaviyo. |
metric |
Subscribed to List ({ID}) (sum_value) |
Subscribed to List ({ID}) (sum_value) |
The sum of a specified value associated with subscriptions to a specific list. |
metric |
Subscribed to SMS Marketing ({ID}) |
Subscribed to SMS Marketing ({ID}) |
A specific instance of the metric tracking when a profile subscribes to SMS marketing. |
dimension |
Subscribed to SMS Marketing ({ID}) (Unique) |
Subscribed to SMS Marketing ({ID}) (Unique) |
The number of unique profiles who performed a ‘Subscribed to SMS Marketing’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Subscribed to SMS Marketing ({ID}) (count) |
Subscribed to SMS Marketing ({ID}) (count) |
The total count of times customers confirmed their consent to receive SMS marketing messages. |
metric |
Subscribed to SMS Marketing ({ID}) (sum_value) |
Subscribed to SMS Marketing ({ID}) (sum_value) |
The sum of a specified value associated with subscriptions to SMS marketing. |
metric |
Template Id |
Template Id |
The unique identifier for the email or SMS template used in a campaign message. |
dimension |
To Number |
To number |
The phone number of the recipient for an SMS message. |
dimension |
To Phone Region |
To phone region |
The geographical region associated with the recipient’s phone number for SMS messages. |
dimension |
URL |
URL |
The URL associated with an event, such as a clicked link in an email or a viewed page on a website. |
dimension |
Unsubscribed |
Unsubscribed |
A metric tracking when a profile unsubscribes from email marketing. This metric was previously named ‘Unsubscribed’ and is now ‘Clicked email to unsubscribe’. |
metric |
Unsubscribed ({ID}) |
Unsubscribed ({ID}) |
A specific instance of the ‘Unsubscribed’ (now ‘Clicked email to unsubscribe’) metric, identified by its unique metric ID. |
metric |
Unsubscribed ({ID}) (Unique) |
Unsubscribed ({ID}) (Unique) |
The number of unique profiles who performed an ‘Unsubscribed’ (now ‘Clicked email to unsubscribe’) event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Unsubscribed from Email Marketing ({ID}) |
Unsubscribed from Email Marketing ({ID}) |
A specific instance of the metric tracking when a profile unsubscribes from email marketing, identified by its unique metric ID. This is a recommended metric to use for unsubscriptions. |
metric |
Unsubscribed from Email Marketing ({ID}) (Unique) |
Unsubscribed from Email Marketing ({ID}) (Unique) |
The number of unique profiles who performed an ‘Unsubscribed from Email Marketing’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Unsubscribed from Email Marketing ({ID}) (count) |
Unsubscribed from Email Marketing ({ID}) (count) |
The total number of ‘Unsubscribed from Email Marketing’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Unsubscribed from Email Marketing ({ID}) (sum_value) |
Unsubscribed from Email Marketing ({ID}) (sum_value) |
The sum of values associated with ‘Unsubscribed from Email Marketing’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Unsubscribed from List |
Unsubscribed from List |
A core metric tracking when a profile unsubscribes from a specific marketing list. |
dimension |
Unsubscribed from List ({ID}) |
Unsubscribed from List ({ID}) |
A specific instance of the ‘Unsubscribed from List’ metric, identified by its unique metric ID. |
dimension |
Unsubscribed from List ({ID}) (Unique) |
Unsubscribed from List ({ID}) (Unique) |
The number of unique profiles who performed an ‘Unsubscribed from List’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Unsubscribed from List ({ID}) (count) |
Unsubscribed from List ({ID}) (count) |
The total number of ‘Unsubscribed from List’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Unsubscribed from List ({ID}) (sum_value) |
Unsubscribed from List ({ID}) (sum_value) |
The sum of values associated with ‘Unsubscribed from List’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Unsubscribed from SMS ({ID}) |
Unsubscribed from SMS ({ID}) |
The total count of events where a customer revoked their consent to receive SMS messages. |
metric |
Unsubscribed from SMS ({ID}) (Unique) |
Unsubscribed from SMS ({ID}) (Unique) |
The number of unique profiles who revoked their consent to receive SMS messages. |
metric |
Unsubscribed from SMS Marketing ({ID}) |
Unsubscribed from SMS Marketing ({ID}) |
A specific instance of the metric tracking when a profile unsubscribes from SMS marketing. |
dimension |
Unsubscribed from SMS Marketing ({ID}) (Unique) |
Unsubscribed from SMS Marketing ({ID}) (Unique) |
The number of unique profiles who performed an ‘Unsubscribed from SMS Marketing’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Unsubscribed from SMS Marketing ({ID}) (count) |
Unsubscribed from SMS Marketing ({ID}) (count) |
The total count of times customers unsubscribed from SMS marketing messages. |
metric |
Unsubscribed from SMS Marketing ({ID}) (sum_value) |
Unsubscribed from SMS Marketing ({ID}) (sum_value) |
The sum of a specified value associated with unsubscribes from SMS marketing. |
metric |
Updated |
Updated |
The timestamp indicating when an object, such as a profile, metric, or campaign, was last updated in Klaviyo. |
dimension |
Updated Email Preferences |
Updated Email Preferences |
A core metric tracking when a profile updates their email communication preferences. |
dimension |
Updated Email Preferences ({ID}) |
Updated Email Preferences ({ID}) |
A specific instance of the ‘Updated Email Preferences’ metric, identified by its unique metric ID. |
dimension |
Updated Email Preferences ({ID}) (Unique) |
Updated Email Preferences ({ID}) (Unique) |
The number of unique profiles who performed an ‘Updated Email Preferences’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
User Registration ({ID}) |
User Registration ({ID}) |
The total count of events where a new user successfully registered an account on the website or platform. |
metric |
User Registration ({ID}) (Unique) |
User Registration ({ID}) (Unique) |
The number of unique profiles who registered a new user account. |
metric |
Viewed ({ID}) |
Viewed ({ID}) |
The total count of a general ‘view’ event, typically indicating that a customer viewed a product, content, or a page on the website. |
dimension |
Viewed ({ID}) (Unique) |
Viewed ({ID}) (Unique) |
The number of unique profiles who performed a general ‘view’ event, such as viewing a product or a page. |
dimension |
Viewed Form ({ID}) (count) |
Viewed Form ({ID}) (count) |
The total count of times a specific form was viewed by site visitors. |
metric |
Viewed Form ({ID}) (sum_value) |
Viewed Form ({ID}) (sum_value) |
The sum of a specified value associated with views of a form. |
metric |
Viewed Form ({ID}) (unique) |
Viewed Form ({ID}) (unique) |
The number of unique profiles who viewed a specific form. |
metric |
Viewed Page ({ID}) |
Viewed Page ({ID}) |
The total count of times a customer viewed a specific page on the website. |
metric |
Viewed Page ({ID}) (Unique) |
Viewed Page ({ID}) (Unique) |
The number of unique profiles who viewed a specific page on the website. |
metric |
Viewed Product |
Viewed Product |
A core metric tracking when a customer views a specific product page on a website. |
dimension |
Viewed Product (clicks) |
Viewed Product (clicks) |
The number of clicks that led to a ‘Viewed Product’ event. |
metric |
Viewed Product ({ID}) |
Viewed Product ({ID}) |
A specific instance of the ‘Viewed Product’ metric, identified by its unique metric ID. |
metric |
Viewed Product ({ID}) (Unique) |
Viewed Product ({ID}) (Unique) |
The number of unique profiles who performed a ‘Viewed Product’ event for a specific metric ID. This is a measurement type available when querying metric aggregates. |
dimension |
Viewed Product ({ID}) (count) |
Viewed Product ({ID}) (count) |
The total number of ‘Viewed Product’ events for a specific metric ID. This is a measurement type available when querying metric aggregates. |
metric |
Webhook Send Successful ({ID}) |
Webhook Send Successful ({ID}) |
The total count of events where a webhook was successfully sent from Klaviyo to an external system. |
dimension |
Webhook Send Successful ({ID}) (Unique) |
Webhook Send Successful ({ID}) (Unique) |
The number of unique webhook send events that were successful. |
dimension |
campaign_id |
campaign_id |
The unique identifier for a marketing campaign in Klaviyo. |
dimension |
campaign_message_id |
campaign_message_id |
The unique identifier for a specific message within a Klaviyo campaign. This is often the same as the campaign ID when grouping campaign values. |
dimension |
form_id |
Form ID |
The unique identifier for a form created in Klaviyo, used to track its performance and submissions. |
dimension |
send_channel |
send_channel |
The channel through which a message was sent, such as ‘email’ or ‘sms’. This is a dimension for grouping campaign performance data. |
dimension |
unsubscribe_page_submit ({ID}) (count) |
unsubscribe_page_submit ({ID}) (count) |
The total count of submissions on an unsubscribe page. |
metric |
unsubscribe_page_submit ({ID}) (unique) |
unsubscribe_page_submit ({ID}) (unique) |
The number of unique profiles who submitted an unsubscribe page. |
metric |