Klaviyo: Most-used fields

The table below gives information about most-used fields that you can import from Klaviyo. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
$attributed_flow	$attributed_flow	A system-generated field indicating the unique identifier of the Klaviyo flow to which an event or conversion is attributed.	dimension
$attributed_message	$attributed_message	A system-generated field indicating the unique identifier of the Klaviyo message (from a campaign or flow) to which an event or conversion is attributed.	dimension
$campaign_channel	$campaign_channel	A system-defined property representing the marketing channel through which a campaign was delivered (e.g., Email, SMS).	dimension
$expired_subscription ({ID})	$expired_subscription ({ID})	A system-generated field for a specific instance of the metric tracking when a subscription (e.g., to a list or service) has expired.	dimension
$expired_subscription ({ID}) (Unique)	$expired_subscription ({ID}) (Unique)	The number of unique profiles whose subscription has expired.	dimension
$flow	$flow	An internal identifier or name for an automated series of messages or actions in Klaviyo.	dimension
$message	$message	An internal identifier or content for a specific message.	dimension
$ordered_product ({ID})	$ordered_product ({ID})	The total count of events where a customer ordered a specific product.	dimension
$ordered_product ({ID}) (Unique)	$ordered_product ({ID}) (Unique)	The number of unique profiles who ordered a specific product.	dimension
Abandoned Cart ({ID})	Abandoned Cart ({ID})	The total count of events where a customer added items to their shopping cart but did not complete the purchase, often associated with the ‘Started Checkout’ or ‘Added to Cart’ metrics.	metric
Abandoned Cart ({ID}) (Unique)	Abandoned Cart ({ID}) (Unique)	The number of unique profiles who initiated a checkout or added items to their cart but did not complete the purchase.	metric
Account info updated (bounce_rate)	Account info updated (bounce_rate)	The bounce rate for emails related to ‘Account info updated’ events, representing the percentage of these emails that were undeliverable.	metric
Account info updated (bounced_or_failed)	Account info updated (bounced_or_failed)	The total count of bounced or failed emails related to ‘Account info updated’ events.	metric
Account info updated (click_rate)	Account info updated (click_rate)	The click rate for emails related to ‘Account info updated’ events, representing the percentage of unique clicks divided by delivered emails.	metric
Account info updated (clicks)	Account info updated (clicks)	The total number of clicks on emails related to ‘Account info updated’ events.	metric
Account info updated (clicks_unique)	Account info updated (clicks_unique)	The unique number of clicks on emails related to ‘Account info updated’ events.	metric
Account info updated (conversion_rate)	Account info updated (conversion_rate)	The conversion rate for actions attributed to emails related to ‘Account info updated’ events.	metric
Account info updated (conversions)	Account info updated (conversions)	The total number of conversions attributed to emails related to ‘Account info updated’ events.	metric
Account info updated (delivery_rate)	Account info updated (delivery_rate)	The delivery rate for emails related to ‘Account info updated’ events, indicating the percentage of emails successfully delivered.	metric
Account info updated (open_rate)	Account info updated (open_rate)	The open rate for emails related to ‘Account info updated’ events, representing the unique number of opens divided by delivered emails.	metric
Account info updated (opens)	Account info updated (opens)	The unique number of opens for emails related to ‘Account info updated’ events.	metric
Account info updated ({ID})	Account info updated ({ID})	A custom metric ID associated with ‘Account info updated’ events, used to query specific event data within Klaviyo.	metric
Active on Site	Active on Site	Indicates general user activity or engagement on the website, often tracked as an event.	dimension
Active on Site (bounce_rate)	Active on Site (bounce_rate)	The bounce rate for emails related to ‘Active on Site’ events, representing the percentage of these emails that were undeliverable.	metric
Active on Site (bounced_or_failed)	Active on Site (bounced_or_failed)	The total count of bounced or failed emails related to ‘Active on Site’ events.	metric
Active on Site (click_rate)	Active on Site (click_rate)	The click rate for emails related to ‘Active on Site’ events, representing the percentage of unique clicks divided by delivered emails.	metric
Active on Site (clicks)	Active on Site (clicks)	Represents the number of times a user has clicked on elements while actively engaged with the site.	metric
Active on Site (clicks_unique)	Active on Site (clicks_unique)	The unique number of clicks on emails related to ‘Active on Site’ events.	metric
Active on Site (conversion_rate)	Active on Site (conversion_rate)	The conversion rate for actions attributed to emails related to ‘Active on Site’ events.	metric
Active on Site (conversions)	Active on Site (conversions)	The total number of conversions attributed to emails related to ‘Active on Site’ events.	metric
Active on Site (delivery_rate)	Active on Site (delivery_rate)	The delivery rate for emails related to ‘Active on Site’ events, indicating the percentage of emails successfully delivered.	metric
Active on Site (open_rate)	Active on Site (open_rate)	The open rate for emails related to ‘Active on Site’ events, representing the unique number of opens divided by delivered emails.	metric
Active on Site (opens)	Active on Site (opens)	Represents the number of times a user has actively engaged with the site, specifically through actions that initiate or “open” a site session or content.	metric
Active on Site ({ID})	Active on Site ({ID})	A specific instance of the ‘Active on Site’ metric, identified by its unique metric ID.	dimension
Active on Site ({ID}) (Unique)	Active on Site ({ID}) (Unique)	The number of unique profiles who performed ‘Active on Site’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Active on Site ({ID}) (count)	Active on Site ({ID}) (count)	The total number of ‘Active on Site’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Active on Site ({ID}) (sum_value)	Active on Site ({ID}) (sum_value)	The sum of values associated with ‘Active on Site’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Active on Site Reclaim (bounce_rate)	Active on Site Reclaim (bounce_rate)	The bounce rate for ‘Active on Site Reclaim’ events, calculated as the ratio of bounced emails/pushes to total received and bounced emails/pushes.	metric
Active on Site Reclaim (bounced_or_failed)	Active on Site Reclaim (bounced_or_failed)	The total number of messages related to the ‘Active on Site Reclaim’ campaign or flow that encountered a delivery failure or bounced.	metric
Active on Site Reclaim (click_rate)	Active on Site Reclaim (click_rate)	The percentage of recipients who clicked on links within messages from the ‘Active on Site Reclaim’ campaign or flow.	metric
Active on Site Reclaim (clicks)	Active on Site Reclaim (clicks)	The total number of clicks on links within messages from the ‘Active on Site Reclaim’ campaign or flow.	metric
Active on Site Reclaim (clicks_unique)	Active on Site Reclaim (clicks_unique)	The number of unique profiles that clicked on links within messages from the ‘Active on Site Reclaim’ campaign or flow.	metric
Active on Site Reclaim (conversion_rate)	Active on Site Reclaim (conversion_rate)	The rate at which recipients completed a desired action (e.g., a purchase) after interacting with the ‘Active on Site Reclaim’ campaign or flow.	metric
Active on Site Reclaim (conversions)	Active on Site Reclaim (conversions)	The total number of times a desired action (e.g., a purchase) was completed and attributed to the ‘Active on Site Reclaim’ campaign or flow.	metric
Active on Site Reclaim (delivery_rate)	Active on Site Reclaim (delivery_rate)	The percentage of messages from the ‘Active on Site Reclaim’ campaign or flow that were successfully delivered to recipients’ inboxes.	metric
Active on Site Reclaim (open_rate)	Active on Site Reclaim (open_rate)	The rate at which recipients opened messages from the ‘Active on Site Reclaim’ campaign or flow.	metric
Active on Site Reclaim (opens)	Active on Site Reclaim (opens)	The total number of times messages from the ‘Active on Site Reclaim’ campaign or flow were opened by recipients.	metric
Active on Site Reclaim ({ID})	Active on Site Reclaim ({ID})	The unique identifier for the ‘Active on Site Reclaim’ metric, used to reference this specific event type in API calls.	metric
Add to Cart ({ID})	Add to Cart ({ID})	The total count of events where a customer added an item to their shopping cart.	dimension
Add to Cart ({ID}) (Unique)	Add to Cart ({ID}) (Unique)	The number of unique profiles who added an item to their shopping cart.	dimension
Added To Wishlist ({ID})	Added To Wishlist ({ID})	The total count of events where a customer added an item to their wishlist.	metric
Added To Wishlist ({ID}) (Unique)	Added To Wishlist ({ID}) (Unique)	The number of unique profiles who added an item to their wishlist.	metric
Added to Cart	Added to Cart	The total count of events where a customer added an item to their shopping cart.	dimension
Added to Cart (clicks)	Added to Cart (clicks)	The count of times a customer clicked to add a product to their shopping cart.	metric
Added to Cart (conversion_uniques)	Added to Cart (conversion_uniques)	The number of unique profiles who added an item to their cart, measured as a conversion for reporting purposes.	metric
Added to Cart (conversions)	Added to Cart (conversions)	The total count of times items were added to a cart, measured as a conversion for reporting purposes.	metric
Added to Cart (opens)	Added to Cart (opens)	The unique number of opens for emails related to ‘Added to Cart’ events.	metric
Added to Cart ({ID})	Added to Cart ({ID})	A specific instance of the ‘Added to Cart’ metric, identified by its unique metric ID. This event tracks when an item is added to a customer’s shopping cart.	metric
Added to Cart ({ID}) (Unique)	Added to Cart ({ID}) (Unique)	The number of unique profiles who performed an ‘Added to Cart’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Added to Cart ({ID}) (count)	Added to Cart ({ID}) (count)	The total number of ‘Added to Cart’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Added to Cart ({ID}) (sum_value)	Added to Cart ({ID}) (sum_value)	The sum of values associated with ‘Added to Cart’ events for a specific metric ID. This is a measurement type available when querying metric aggregates, often representing the monetary value of items added to a cart.	metric
Archived	Archived	A boolean indicator of whether a campaign is archived.	dimension
Attributed Channel	Attributed Channel	The channel through which a message was sent and attributed, such as email, SMS, or mobile push.	dimension
Attributed flow	Attributed flow	The automated sequence or workflow within Klaviyo to which a specific customer action or event has been attributed.	dimension
Attributed message	Attributed message	A system-generated field indicating the unique identifier of the Klaviyo message (from a campaign or flow) to which an event or conversion is attributed.	dimension
Bounce Type	Bounce Type	The specific reason an email or SMS message failed to be delivered to the recipient, such as a hard bounce or soft bounce.	dimension
Bounced Email	Bounced Email	The number of emails that were undeliverable to recipients and returned to the sender, indicating a delivery failure in an email campaign. This is a common email performance metric.	metric
Bounced Email ({ID})	Bounced Email ({ID})	A specific instance of the ‘Bounced Email’ metric, identified by its unique metric ID.	dimension
Bounced Email ({ID}) (Unique)	Bounced Email ({ID}) (Unique)	The number of unique profiles who experienced a ‘Bounced Email’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Bounced Email ({ID}) (count)	Bounced Email ({ID}) (count)	The total number of ‘Bounced Email’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Bounced Email ({ID}) (sum_value)	Bounced Email ({ID}) (sum_value)	The sum of values associated with ‘Bounced Email’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Bounced Email ({ID}) ({ID})	Bounced Email ({ID}) ({ID})	The total count of emails that were sent but not successfully delivered to the recipient’s inbox due to soft or hard bounces.	dimension
Bounced Email ({ID}) ({ID}) (Unique)	Bounced Email ({ID}) ({ID}) (Unique)	The number of unique profiles to whom an email was sent but failed to deliver.	dimension
Bounced Push ({ID})	Bounced Push ({ID})	The total count of push notifications that were sent but not successfully delivered to the recipient’s device.	dimension
Bounced Push ({ID}) (Unique)	Bounced Push ({ID}) (Unique)	The number of unique profiles to whom a push notification was sent but failed to deliver.	dimension
Bounced Push ({ID}) (count)	Bounced Push ({ID}) (count)	The total count of push notifications that were sent but not successfully delivered to the recipient’s device.	metric
Campaign Channel	Campaign Channel	The marketing channel used for a specific campaign, such as email or SMS.	dimension
Campaign Focus	Campaign Focus	The primary objective or thematic goal of a marketing campaign.	dimension
Campaign Id	Campaign Id	The unique identifier for a marketing campaign in Klaviyo.	dimension
Campaign Name	Campaign Name	The name of a specific marketing campaign, as defined in Klaviyo. This can be used to group or filter campaign performance data.	dimension
Campaign Type	Campaign Type	The classification or category of a marketing campaign, such as ‘email’ or ‘sms’.	dimension
Cancelled Order	Cancelled Order	A core metric tracking when a customer’s order has been cancelled.	dimension
Cancelled Order (clicks)	Cancelled Order (clicks)	The count of times a customer clicked to cancel an order.	metric
Cancelled Order ({ID}) (Count)	Cancelled Order ({ID}) (Count)	The total number of ‘Cancelled Order’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Cancelled Order ({ID}) (Unique)	Cancelled Order ({ID}) (Unique)	The number of unique profiles who performed a ‘Cancelled Order’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Cancelled Order ({ID}) (Value)	Cancelled Order ({ID}) (Value)	The total monetary value associated with ‘Cancelled Order’ events for a specific metric ID. This is a sum_value measurement type for metric aggregates.	dimension
Cancelled Subscription ({ID})	Cancelled Subscription ({ID})	The total count of events where a customer cancelled an active subscription.	dimension
Cancelled Subscription ({ID}) (Unique)	Cancelled Subscription ({ID}) (Unique)	The number of unique profiles who cancelled a subscription.	dimension
Cancelled Subscription ({ID}) (count)	Cancelled Subscription ({ID}) (count)	The total count of events where a customer cancelled an active subscription.	metric
Cart Items ({ID})	Cart Items ({ID})	The total count of events related to items in a customer’s shopping cart, often used in conjunction with abandoned cart flows.	metric
Cart Items ({ID}) (Unique)	Cart Items ({ID}) (Unique)	The number of unique profiles associated with events related to items in a shopping cart.	metric
Channel	Channel	The communication channel used for marketing, such as email, SMS, or push notifications.	dimension
Checkout Completed ({ID})	Checkout Completed ({ID})	The total count of events where a customer successfully completed the checkout process.	dimension
Checkout Completed ({ID}) (count)	Checkout Completed ({ID}) (count)	The total number of ‘Checkout Completed’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Checkout Completed ({ID}) (sum_value)	Checkout Completed ({ID}) (sum_value)	The total monetary value of checkouts that have been successfully completed.	metric
Checkout Completed ({ID}) (unique)	Checkout Completed ({ID}) (unique)	The number of unique profiles who performed a ‘Checkout Completed’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Checkout Started	Checkout Started	A core metric tracking when a customer begins the checkout process for items in their shopping cart.	dimension
Checkout Started ({ID})	Checkout Started ({ID})	A specific instance of the ‘Checkout Started’ metric, identified by its unique metric ID.	dimension
Checkout Started ({ID}) (Unique)	Checkout Started ({ID}) (Unique)	The number of unique profiles who performed a ‘Checkout Started’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Checkout Started ({ID}) (count)	Checkout Started ({ID}) (count)	The total count of times a customer began the checkout process for a purchase.	metric
Clicked Email	Clicked Email	A core metric tracking when a recipient clicks a link within an email message.	metric
Clicked Email ({ID})	Clicked Email ({ID})	A specific instance of the ‘Clicked Email’ metric, identified by its unique metric ID.	dimension
Clicked Email ({ID}) (Unique)	Clicked Email ({ID}) (Unique)	The number of unique profiles who performed a ‘Clicked Email’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Clicked Email ({ID}) (count)	Clicked Email ({ID}) (count)	The total number of ‘Clicked Email’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Clicked Email ({ID}) (sum_value)	Clicked Email ({ID}) (sum_value)	The sum of values associated with ‘Clicked Email’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Clicked Email ({ID}) ({ID})	Clicked Email ({ID}) ({ID})	The total count of times a recipient clicked on a link within an email, indicating engagement with the email content.	dimension
Clicked Email ({ID}) ({ID}) (Unique)	Clicked Email ({ID}) ({ID}) (Unique)	The number of unique profiles who clicked on a link within an email, indicating individual engagement.	dimension
Clicked SMS ({ID})	Clicked SMS ({ID})	A specific instance of the metric tracking when a recipient clicks a link within an SMS message.	dimension
Clicked SMS ({ID}) (Unique)	Clicked SMS ({ID}) (Unique)	The number of unique profiles who performed a ‘Clicked SMS’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Clicked SMS ({ID}) (count)	Clicked SMS ({ID}) (count)	The total count of times a recipient clicked on a link within an SMS message.	metric
Clicked SMS ({ID}) (sum_value)	Clicked SMS ({ID}) (sum_value)	The sum of a specified value associated with clicks on links within SMS messages, often representing monetary value or a custom attribute.	metric
Clicked email to unsubscribe ({ID})	Clicked email to unsubscribe ({ID})	A specific instance of the ‘Clicked email to unsubscribe’ metric, identified by its unique metric ID. This metric replaced ‘Unsubscribed’.	metric
Clicked email to unsubscribe ({ID}) (count)	Clicked email to unsubscribe ({ID}) (count)	The total number of ‘Clicked email to unsubscribe’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Clicked email to unsubscribe ({ID}) (sum_value)	Clicked email to unsubscribe ({ID}) (sum_value)	The sum of values associated with ‘Clicked email to unsubscribe’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Clicked email to unsubscribe ({ID}) (unique)	Clicked email to unsubscribe ({ID}) (unique)	The number of unique profiles who performed a ‘Clicked email to unsubscribe’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Completed Survey ({ID})	Completed Survey ({ID})	The total count of events where a customer completed a survey.	metric
Confirmed Shipment ({ID})	Confirmed Shipment ({ID})	The total count of events where a shipment has been confirmed by the carrier or fulfillment service.	metric
Confirmed Shipment ({ID}) (Unique)	Confirmed Shipment ({ID}) (Unique)	The number of unique profiles for whom a shipment confirmation event occurred.	metric
Consented to Receive SMS ({ID})	Consented to Receive SMS ({ID})	A specific instance of the metric tracking when a profile has provided consent to receive SMS marketing messages.	metric
Consented to Receive SMS ({ID}) (Unique)	Consented to Receive SMS ({ID}) (Unique)	The number of unique profiles who explicitly provided consent to receive SMS marketing messages.	dimension
Coupon Assigned ({ID})	Coupon Assigned ({ID})	An event indicating that a unique coupon, identified by {ID}, was assigned to a customer.	metric
Coupon Assigned ({ID}) (Unique)	Coupon Assigned ({ID}) (Unique)	The number of unique profiles who were assigned a coupon code.	metric
Created	Created	The timestamp indicating when an object, such as a profile, metric, or campaign, was created in Klaviyo.	dimension
Created At	Created At	The timestamp indicating when a record or object (e.g., profile, event, campaign) was created in Klaviyo.	dimension
Customer signup ({ID}) (Unique)	Customer signup ({ID}) (Unique)	The number of unique customer profiles that have signed up or registered.	metric
Customer signup ({ID}) (count)	Customer signup ({ID}) (count)	The total count of customer signup or registration events.	metric
Date	Date	A date used for filtering or grouping data in reports, representing the time an event occurred.	dimension
Delivered (clicks)	Delivered (clicks)	The total number of clicks from emails that were successfully delivered to recipients.	metric
Delivered Shipment ({ID})	Delivered Shipment ({ID})	The total count of events where a shipment has been successfully delivered to the customer.	metric
Delivered Shipment ({ID}) (Unique)	Delivered Shipment ({ID}) (Unique)	The number of unique profiles for whom a shipment delivery event occurred.	metric
Delivered Shipment ({ID}) (count)	Delivered Shipment ({ID}) (count)	The total count of ‘Delivered Shipment’ events, identified by its unique metric ID.	metric
Delivered Shipment ({ID}) (sum_value)	Delivered Shipment ({ID}) (sum_value)	The sum of values associated with ‘Delivered Shipment’ events for a specific metric ID. This is useful for aggregating quantities or monetary values related to these events.	metric
Dropped Email	Dropped Email	A core metric indicating when an email was intentionally not sent to a recipient, often due to suppression reasons.	metric
Dropped Email ({ID})	Dropped Email ({ID})	A specific instance of the ‘Dropped Email’ metric, identified by its unique metric ID.	dimension
Dropped Email ({ID}) (Unique)	Dropped Email ({ID}) (Unique)	The number of unique profiles for whom an ‘Dropped Email’ event occurred for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Dropped Email ({ID}) (count)	Dropped Email ({ID}) (count)	The total count of emails that were not sent due to deliverability issues or suppression status.	metric
Email Domain	Email Domain	The domain of the email address associated with a profile, used for segmentation or reporting. This can be a dimension for grouping metric aggregates.	dimension
Excluded Lists	Excluded Lists	A list of profiles who are intentionally excluded from receiving campaign messages or flow emails.	dimension
Failed to Deliver Automated Response SMS ({ID})	Failed to Deliver Automated Response SMS ({ID})	An event indicating that an automated response SMS message, identified by {ID}, failed to be delivered to the recipient.	dimension
Failed to Deliver Automated Response SMS ({ID}) (Unique)	Failed to Deliver Automated Response SMS ({ID}) (Unique)	The number of unique profiles for whom a ‘Failed to Deliver Automated Response SMS’ event occurred for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Failed to Deliver SMS ({ID})	Failed to Deliver SMS ({ID})	An event indicating that an SMS message, identified by {ID}, failed to be delivered to the recipient.	dimension
Failed to Deliver SMS ({ID}) (Unique)	Failed to Deliver SMS ({ID}) (Unique)	The number of unique profiles for whom a ‘Failed to Deliver SMS’ event occurred for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Failed to Deliver SMS ({ID}) (count)	Failed to Deliver SMS ({ID}) (count)	The total count of SMS messages that were sent but failed to be delivered to the recipient.	metric
Failed to Deliver SMS ({ID}) (sum_value)	Failed to Deliver SMS ({ID}) (sum_value)	The sum of a specified value associated with SMS messages that failed to deliver, often representing monetary value or a custom attribute.	metric
Failed to deliver Automated Response SMS ({ID}) (count)	Failed to deliver Automated Response SMS ({ID}) (count)	The total count of automated response SMS messages that failed to be delivered to the recipient.	metric
Failed to deliver Automated Response SMS ({ID}) (sum_value)	Failed to deliver Automated Response SMS ({ID}) (sum_value)	The sum of a specified value associated with automated response SMS messages that failed to deliver.	metric
Filled Out Form ({ID})	Filled Out Form ({ID})	The total count of events where a customer submitted a form on the website.	metric
Filled Out Form ({ID}) (Unique)	Filled Out Form ({ID}) (Unique)	The number of unique profiles who submitted a form on the website.	metric
Filled Out Lead Ad	Filled Out Lead Ad	A core metric tracking when a profile completes and submits a lead advertisement form.	dimension
Filled Out Lead Ad ({ID})	Filled Out Lead Ad ({ID})	A specific instance of the ‘Filled Out Lead Ad’ metric, identified by its unique metric ID.	dimension
Filled Out Lead Ad ({ID}) (Unique)	Filled Out Lead Ad ({ID}) (Unique)	The number of unique profiles who performed a ‘Filled Out Lead Ad’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Flow	Flow	The name or identifier of an automated series of messages or actions in Klaviyo.	dimension
Form ID	Form ID	The unique identifier for a form created in Klaviyo, used to track its performance and submissions.	dimension
Form completed by profile ({ID}) (count)	Form completed by profile ({ID}) (count)	The total count of events where a profile completed all steps of a multi-step form.	metric
Form submitted by profile ({ID}) (count)	Form submitted by profile ({ID}) (count)	The total count of events where a profile submitted at least one step of a form.	metric
Form submitted by profile ({ID}) (sum_value)	Form submitted by profile ({ID}) (sum_value)	The sum of a specified value associated with form submissions by profiles.	metric
Form submitted by profile ({ID}) (unique)	Form submitted by profile ({ID}) (unique)	The number of unique profiles who submitted at least one step of a form.	metric
From Email	From Email	The email address from which a campaign or flow email is sent.	dimension
From Label	From Label	The sender’s display name or identifier used for an email or SMS message.	dimension
From Name	From Name	The name of the sender of a campaign or flow email, as displayed to recipients.	dimension
From number	From number	The phone number from which an SMS message was sent.	dimension
From phone region	From phone region	The geographical region associated with the originating phone number of an SMS message.	dimension
Fulfilled Order	Fulfilled Order	A core metric tracking when a customer’s order has been fulfilled and shipped.	dimension
Fulfilled Order (clicks)	Fulfilled Order (clicks)	The count of times a customer clicked on an element related to a fulfilled order.	metric
Fulfilled Order ({ID}) (Count)	Fulfilled Order ({ID}) (Count)	The total number of ‘Fulfilled Order’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Fulfilled Order ({ID}) (Unique)	Fulfilled Order ({ID}) (Unique)	The number of unique profiles who performed a ‘Fulfilled Order’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Fulfilled Order ({ID}) (Value)	Fulfilled Order ({ID}) (Value)	The total monetary value associated with ‘Fulfilled Order’ events for a specific metric ID. This is a sum_value measurement type for metric aggregates.	dimension
Fulfilled Order ({ID}) (sum_value)	Fulfilled Order ({ID}) (sum_value)	The total monetary value of orders that have been marked as fulfilled.	metric
Fulfilled Partial Order ({ID})	Fulfilled Partial Order ({ID})	The total count of events where only a portion of an order’s items have been shipped or fulfilled.	dimension
Fulfilled Partial Order ({ID}) (Unique)	Fulfilled Partial Order ({ID}) (Unique)	The number of unique profiles for whom a partial order fulfillment event occurred.	dimension
Fulfilled Shipment ({ID})	Fulfilled Shipment ({ID})	The total count of events where a shipment has been fulfilled, indicating that the order is prepared for delivery.	metric
Fulfilled Shipment ({ID}) (Unique)	Fulfilled Shipment ({ID}) (Unique)	The number of unique profiles for whom a shipment fulfillment event occurred.	metric
Id	Id	The unique identifier for an object in Klaviyo, such as a campaign, metric, profile, or message.	dimension
Label	Label	A descriptive label for an object, such as a campaign message. For email messages, this can represent the message’s internal label.	dimension
List	List	Refers to a marketing list in Klaviyo, which is a collection of profiles that you can send messages to.	dimension
List0 Created	List0 Created	The timestamp indicating when a specific list was created in Klaviyo.	dimension
List0 Id	List0 Id	The unique identifier for a specific list in Klaviyo.	dimension
List0 Person Count	List0 Person Count	The number of profiles currently in a specific list.	metric
List0 Type	List0 Type	The classification of a list, indicating whether it is a standard list or a segment within Klaviyo.	dimension
List0 Updated	List0 Updated	The timestamp indicating when a specific list was last updated in Klaviyo.	dimension
Lists Amount	Lists Amount	The number of profiles associated with a particular list, representing the total audience size of that list. This is available as ‘profile_count’ or ‘person_count’ in list-related API responses.	metric
Loyalty Opt In	Loyalty Opt In	An event indicating that a customer has opted into a loyalty program.	dimension
Manually Suppressed from Email Marketing ({ID})	Manually Suppressed from Email Marketing ({ID})	A specific instance of the metric tracking when a profile is manually suppressed from receiving email marketing messages.	dimension
Manually Suppressed from Email Marketing ({ID}) (Unique)	Manually Suppressed from Email Marketing ({ID}) (Unique)	The number of unique profiles who were manually suppressed from email marketing for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Manually Suppressed from Email Marketing ({ID}) (count)	Manually Suppressed from Email Marketing ({ID}) (count)	The total count of profiles that were manually suppressed from receiving email marketing communications.	metric
Manually Suppressed from Email Marketing ({ID}) (sum_value)	Manually Suppressed from Email Marketing ({ID}) (sum_value)	The sum of a specified value associated with profiles manually suppressed from email marketing.	metric
Marked Email as Spam	Marked Email as Spam	A core metric tracking when a recipient marks an email as spam.	dimension
Marked Email as Spam ({ID})	Marked Email as Spam ({ID})	A specific instance of the ‘Marked Email as Spam’ metric, identified by its unique metric ID.	dimension
Marked Email as Spam ({ID}) (Unique)	Marked Email as Spam ({ID}) (Unique)	The number of unique profiles who performed a ‘Marked Email as Spam’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Marked Email as Spam ({ID}) (count)	Marked Email as Spam ({ID}) (count)	The total number of ‘Marked Email as Spam’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Marked Email as Spam ({ID}) (sum_value)	Marked Email as Spam ({ID}) (sum_value)	The sum of values associated with ‘Marked Email as Spam’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Marked Out for Delivery ({ID})	Marked Out for Delivery ({ID})	The total count of events where a shipment has been marked as ‘out for delivery’ by the carrier.	metric
Marked Out for Delivery ({ID}) (Unique)	Marked Out for Delivery ({ID}) (Unique)	The number of unique profiles for whom a shipment was marked as out for delivery.	metric
Merged Profile	Merged Profile	A core metric tracking when two or more customer profiles are combined into a single profile.	dimension
Merged Profile ({ID})	Merged Profile ({ID})	A specific instance of the ‘Merged Profile’ metric, identified by its unique metric ID.	dimension
Merged Profile ({ID}) (Unique)	Merged Profile ({ID}) (Unique)	The number of unique profiles for whom a ‘Merged Profile’ event occurred for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Message	Message	The actual content of an email or SMS message sent as part of a campaign or flow.	dimension
Message Name	Message Name	The name or label associated with a specific campaign or flow message.	dimension
Message Type	Message Type	The type of message sent within a campaign, such as ‘email’ or ‘sms’.	dimension
Num Recipients	Num Recipients	The total number of intended recipients for a campaign or flow message.	metric
Opened Email	Opened Email	A core metric tracking when a recipient opens an email message.	dimension
Opened Email ({ID})	Opened Email ({ID})	A specific instance of the ‘Opened Email’ metric, identified by its unique metric ID.	metric
Opened Email ({ID}) (Unique)	Opened Email ({ID}) (Unique)	The number of unique profiles who performed an ‘Opened Email’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Opened Email ({ID}) (count)	Opened Email ({ID}) (count)	The total number of ‘Opened Email’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Opened Email ({ID}) (sum_value)	Opened Email ({ID}) (sum_value)	The sum of values associated with ‘Opened Email’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Opened Email ({ID}) ({ID})	Opened Email ({ID}) ({ID})	An event indicating that a specific email, identified by its campaign and message IDs, was opened by a recipient.	dimension
Opened Email ({ID}) ({ID}) (unique)	Opened Email ({ID}) ({ID}) (unique)	The number of unique profiles who performed an ‘Opened Email’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Opened Push ({ID})	Opened Push ({ID})	The total count of times a recipient tapped on a push notification and opened the associated app.	dimension
Opened Push ({ID}) (Unique)	Opened Push ({ID}) (Unique)	The number of unique profiles who tapped on a push notification and opened the associated app.	dimension
Opened Text ({ID}) (unique)	Opened Text ({ID}) (unique)	An event indicating that a unique customer opened a specific SMS message, identified by {ID}.	metric
Order Placed ({ID}) (count)	Order Placed ({ID}) (count)	The total count of times a customer completed the checkout process and placed an order.	metric
Order Placed ({ID}) (unique)	Order Placed ({ID}) (unique)	The number of unique profiles who completed the checkout process and placed an order.	metric
Order Shipped (bounce_rate)	Order Shipped (bounce_rate)	The bounce rate for emails related to ‘Order Shipped’ events, representing the percentage of these emails that were undeliverable.	metric
Order Shipped (bounced_or_failed)	Order Shipped (bounced_or_failed)	The total count of bounced or failed emails related to ‘Order Shipped’ events.	metric
Order Shipped (click_rate)	Order Shipped (click_rate)	The click rate for emails related to ‘Order Shipped’ events, representing the percentage of unique clicks divided by delivered emails.	metric
Order Shipped (clicks)	Order Shipped (clicks)	The total number of clicks on emails related to ‘Order Shipped’ events.	metric
Order Shipped (clicks_unique)	Order Shipped (clicks_unique)	The unique number of clicks on emails related to ‘Order Shipped’ events.	metric
Order Shipped (conversion_rate)	Order Shipped (conversion_rate)	The conversion rate for actions attributed to emails related to ‘Order Shipped’ events.	metric
Order Shipped (conversions)	Order Shipped (conversions)	The total number of conversions attributed to emails related to ‘Order Shipped’ events.	metric
Order Shipped (delivery_rate)	Order Shipped (delivery_rate)	The delivery rate for emails related to ‘Order Shipped’ events, indicating the percentage of emails successfully delivered.	metric
Order Shipped (open_rate)	Order Shipped (open_rate)	The open rate for emails related to ‘Order Shipped’ events, representing the unique number of opens divided by delivered emails.	metric
Order Shipped (opens)	Order Shipped (opens)	The unique number of opens for emails related to ‘Order Shipped’ events.	metric
Order Shipped ({ID})	Order Shipped ({ID})	A custom metric ID associated with ‘Order Shipped’ events, used to query specific event data within Klaviyo.	metric
Order refunded (bounce_rate)	Order refunded (bounce_rate)	The bounce rate for emails related to ‘Order refunded’ events, representing the percentage of these emails that were undeliverable.	metric
Order refunded (bounced_or_failed)	Order refunded (bounced_or_failed)	The total count of bounced or failed emails related to ‘Order refunded’ events.	metric
Order refunded (click_rate)	Order refunded (click_rate)	The click rate for emails related to ‘Order refunded’ events, representing the percentage of unique clicks divided by delivered emails.	metric
Order refunded (clicks)	Order refunded (clicks)	The total number of clicks on emails related to ‘Order refunded’ events.	metric
Order refunded (clicks_unique)	Order refunded (clicks_unique)	The unique number of clicks on emails related to ‘Order refunded’ events.	metric
Order refunded (conversion_rate)	Order refunded (conversion_rate)	The conversion rate for actions attributed to emails related to ‘Order refunded’ events.	metric
Order refunded (conversions)	Order refunded (conversions)	The total number of conversions attributed to emails related to ‘Order refunded’ events.	metric
Order refunded (delivery_rate)	Order refunded (delivery_rate)	The delivery rate for emails related to ‘Order refunded’ events, indicating the percentage of emails successfully delivered.	metric
Order refunded (open_rate)	Order refunded (open_rate)	The open rate for emails related to ‘Order refunded’ events, representing the unique number of opens divided by delivered emails.	metric
Order refunded (opens)	Order refunded (opens)	The unique number of opens for emails related to ‘Order refunded’ events.	metric
Order refunded ({ID})	Order refunded ({ID})	A custom metric ID associated with ‘Order refunded’ events, used to query specific event data within Klaviyo.	metric
Ordered Product	Ordered Product	A core metric tracking when a specific product is ordered by a customer.	dimension
Ordered Product (clicks)	Ordered Product (clicks)	The count of times a customer clicked to initiate or complete the ordering of a product.	metric
Ordered Product ({ID}) (Count)	Ordered Product ({ID}) (Count)	The total number of ‘Ordered Product’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Ordered Product ({ID}) (Unique)	Ordered Product ({ID}) (Unique)	The number of unique profiles who performed an ‘Ordered Product’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Ordered Product ({ID}) (Value)	Ordered Product ({ID}) (Value)	The total monetary value associated with ‘Ordered Product’ events for a specific metric ID. This is a sum_value measurement type for metric aggregates.	dimension
Ordered Product ({ID}) (sum_value)	Ordered Product ({ID}) (sum_value)	The total monetary value of individual products that have been ordered, excluding shipping costs or discounts.	metric
Placed Order	Placed Order	A core metric tracking when a customer successfully completes an order.	dimension
Placed Order (clicks)	Placed Order (clicks)	The count of times a customer clicked to complete a purchase and place an order.	metric
Placed Order ({ID}) (Count)	Placed Order ({ID}) (Count)	The total number of ‘Placed Order’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Placed Order ({ID}) (Unique)	Placed Order ({ID}) (Unique)	The number of unique profiles who performed a ‘Placed Order’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Placed Order ({ID}) (Value)	Placed Order ({ID}) (Value)	The total monetary value associated with ‘Placed Order’ events for a specific metric ID. This is a sum_value measurement type for metric aggregates.	dimension
Placed Order ({ID}) (sum_value)	Placed Order ({ID}) (sum_value)	The sum of values associated with ‘Placed Order’ events for a specific metric ID. This is a measurement type available when querying metric aggregates, often representing the total revenue from orders.	metric
Purchase ({ID}) (count)	Purchase ({ID}) (count)	The total number of ‘Purchase’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Purchase ({ID}) (sum_value)	Purchase ({ID}) (sum_value)	The sum of values associated with ‘Purchase’ events for a specific metric ID. This is a measurement type available when querying metric aggregates, often representing the total revenue from purchases.	metric
Purchase ({ID}) (unique)	Purchase ({ID}) (unique)	The number of unique profiles who performed a ‘Purchase’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Received Automated Response SMS ({ID})	Received Automated Response SMS ({ID})	A specific instance of the metric tracking when a profile receives an automated response SMS.	dimension
Received Automated Response SMS ({ID}) (Unique)	Received Automated Response SMS ({ID}) (Unique)	The number of unique profiles who received an ‘Automated Response SMS’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Received Email	Received Email	A core metric tracking when an email message is successfully delivered to a recipient’s inbox.	metric
Received Email ({ID})	Received Email ({ID})	A specific instance of the ‘Received Email’ metric, identified by its unique metric ID.	dimension
Received Email ({ID}) (Unique)	Received Email ({ID}) (Unique)	The number of unique profiles for whom a ‘Received Email’ event occurred for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Received Email ({ID}) (count)	Received Email ({ID}) (count)	The total number of ‘Received Email’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Received Email ({ID}) (sum_value)	Received Email ({ID}) (sum_value)	The sum of values associated with ‘Received Email’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Received Email ({ID}) ({ID})	Received Email ({ID}) ({ID})	The total count of emails that were successfully delivered to the recipient’s inbox.	dimension
Received Email ({ID}) ({ID}) (Unique)	Received Email ({ID}) ({ID}) (Unique)	The number of unique profiles who received an email successfully.	dimension
Received Push ({ID})	Received Push ({ID})	The total count of push notifications that Klaviyo recorded as successfully received by the recipient’s device.	dimension
Received Push ({ID}) (Unique)	Received Push ({ID}) (Unique)	The number of unique profiles who received a push notification.	dimension
Received Report Email ({ID})	Received Report Email ({ID})	The total count of events where a customer received an email containing a report or summary.	dimension
Received Report Email ({ID}) (Unique)	Received Report Email ({ID}) (Unique)	The number of unique profiles who received a report email.	dimension
Received SMS ({ID})	Received SMS ({ID})	A specific instance of the metric tracking when an SMS message is successfully delivered to a recipient’s device.	dimension
Received SMS ({ID}) (Unique)	Received SMS ({ID}) (Unique)	The number of unique profiles who received an ‘SMS’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Received SMS ({ID}) (count)	Received SMS ({ID}) (count)	The total count of SMS messages successfully delivered to recipients.	metric
Received SMS ({ID}) (sum_value)	Received SMS ({ID}) (sum_value)	The sum of a specified value associated with received SMS messages, often representing monetary value or a custom attribute.	metric
Received a Shipment Update ({ID})	Received a Shipment Update ({ID})	The total count of events where a customer received an update regarding the status of their shipment.	dimension
Received a Shipment Update ({ID}) (Unique)	Received a Shipment Update ({ID}) (Unique)	The number of unique profiles who received a shipment update.	dimension
Refunded Order	Refunded Order	A core metric tracking when a customer’s order has been refunded.	dimension
Refunded Order (clicks)	Refunded Order (clicks)	The count of times a customer clicked on an element related to a refunded order.	metric
Refunded Order ({ID})	Refunded Order ({ID})	A specific instance of the ‘Refunded Order’ metric, identified by its unique metric ID.	dimension
Refunded Order ({ID}) (Unique)	Refunded Order ({ID}) (Unique)	The number of unique profiles who performed a ‘Refunded Order’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Rejected Payment ({ID})	Rejected Payment ({ID})	The total count of events where a customer’s payment for an order or subscription was declined or failed.	metric
Rejected Payment ({ID}) (Unique)	Rejected Payment ({ID}) (Unique)	The number of unique profiles who experienced a rejected or failed payment.	metric
Removed From Wishlist ({ID})	Removed From Wishlist ({ID})	The total count of events where a customer removed an item from their wishlist.	metric
Satisfaction survey received ({ID})	Satisfaction survey received ({ID})	The total count of events where a customer’s satisfaction survey response was received.	dimension
Scheduled At	Scheduled At	The timestamp indicating when a campaign or message is scheduled to be sent.	dimension
Segmented	Segmented	Indicates whether a campaign was sent to a specific segment of profiles.	dimension
Segments	Segments	The customer segments associated with a profile or marketing activity.	dimension
Send Time	Send Time	The specific time at which a campaign or message was sent or scheduled to be sent.	dimension
Sent At	Sent At	The timestamp indicating the exact moment a campaign or message was sent.	dimension
Sent SMS ({ID})	Sent SMS ({ID})	A specific instance of the metric tracking when an SMS message is sent to a recipient.	dimension
Sent SMS ({ID}) (count)	Sent SMS ({ID}) (count)	The total number of ‘Sent SMS’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Sent SMS ({ID}) (sum_value)	Sent SMS ({ID}) (sum_value)	The sum of a specified value associated with SMS messages sent, often representing monetary value or a custom attribute.	metric
Sent SMS ({ID}) (unique)	Sent SMS ({ID}) (unique)	The number of unique profiles for whom a ‘Sent SMS’ event occurred for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Started Checkout (clicks)	Started Checkout (clicks)	The count of times a customer clicked to begin the checkout process.	metric
Started Checkout ({ID})	Started Checkout ({ID})	A specific instance of the ‘Started Checkout’ metric, identified by its unique metric ID.	metric
Started Checkout ({ID}) (count)	Started Checkout ({ID}) (count)	The total number of ‘Started Checkout’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Started Checkout ({ID}) (unique)	Started Checkout ({ID}) (unique)	The number of unique profiles who performed a ‘Started Checkout’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Started Subscription ({ID})	Started Subscription ({ID})	The total count of events where a customer initiated a new subscription.	dimension
Started Subscription ({ID}) (Unique)	Started Subscription ({ID}) (Unique)	The number of unique profiles who initiated a new subscription.	dimension
Status	Status	The current status of a campaign (e.g., ‘draft’, ‘sent’, ‘scheduled’, ‘cancelled’).	dimension
Status Label	Status Label	A human-readable label representing the current status of a campaign.	dimension
Subject	Subject	The subject line of an email campaign message.	dimension
Submitted Form ({ID}) (count)	Submitted Form ({ID}) (count)	The total count of times a form was submitted.	metric
Submitted Form ({ID}) (sum_value)	Submitted Form ({ID}) (sum_value)	The sum of a specified value associated with submitted forms.	metric
Submitted Form ({ID}) (unique)	Submitted Form ({ID}) (unique)	The number of unique profiles who performed a ‘Submitted Form’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
SubmittedReview ({ID})	SubmittedReview ({ID})	The total count of events where a customer submitted a product or service review.	metric
SubmittedReview ({ID}) (Unique)	SubmittedReview ({ID}) (Unique)	The number of unique profiles who submitted a product or service review.	metric
SubmittedReviewNegative ({ID})	SubmittedReviewNegative ({ID})	The total count of events where a customer submitted a negative product or service review.	metric
SubmittedReviewNegative ({ID}) (Unique)	SubmittedReviewNegative ({ID}) (Unique)	The number of unique profiles who submitted a negative product or service review.	dimension
SubmittedReviewPhoto ({ID})	SubmittedReviewPhoto ({ID})	The total count of events where a customer submitted a review that included a photo.	metric
SubmittedReviewPositive ({ID})	SubmittedReviewPositive ({ID})	The total count of events where a customer submitted a positive product or service review.	metric
SubmittedReviewPositive ({ID}) (Unique)	SubmittedReviewPositive ({ID}) (Unique)	The number of unique profiles who submitted a positive product or service review.	metric
Subscribed to Back in Stock	Subscribed to Back in Stock	A core metric tracking when a customer subscribes to receive notifications when a product is back in stock.	dimension
Subscribed to Back in Stock ({ID})	Subscribed to Back in Stock ({ID})	A specific instance of the ‘Subscribed to Back in Stock’ metric, identified by its unique metric ID.	dimension
Subscribed to Back in Stock ({ID}) (Unique)	Subscribed to Back in Stock ({ID}) (Unique)	The number of unique profiles who performed a ‘Subscribed to Back in Stock’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Subscribed to Back in Stock ({ID}) (count)	Subscribed to Back in Stock ({ID}) (count)	The total count of times customers subscribed to receive notifications when an out-of-stock product becomes available.	metric
Subscribed to Back in Stock ({ID}) (sum_value)	Subscribed to Back in Stock ({ID}) (sum_value)	The sum of a specified value associated with subscriptions to back-in-stock notifications.	metric
Subscribed to Email Marketing ({ID})	Subscribed to Email Marketing ({ID})	A specific instance of the metric tracking when a profile subscribes to email marketing.	metric
Subscribed to Email Marketing ({ID}) (count)	Subscribed to Email Marketing ({ID}) (count)	The total count of times customers consented to receive email marketing communications.	metric
Subscribed to Email Marketing ({ID}) (sum_value)	Subscribed to Email Marketing ({ID}) (sum_value)	The sum of a specified value associated with subscriptions to email marketing.	metric
Subscribed to Email Marketing ({ID}) (unique)	Subscribed to Email Marketing ({ID}) (unique)	The number of unique profiles who performed a ‘Subscribed to Email Marketing’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Subscribed to List	Subscribed to List	A core metric tracking when a profile subscribes to a marketing list in Klaviyo.	dimension
Subscribed to List ({ID})	Subscribed to List ({ID})	A specific instance of the ‘Subscribed to List’ metric, identified by its unique metric ID.	dimension
Subscribed to List ({ID}) (Unique)	Subscribed to List ({ID}) (Unique)	The number of unique profiles who performed a ‘Subscribed to List’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Subscribed to List ({ID}) (count)	Subscribed to List ({ID}) (count)	The total count of times a profile subscribed to a specific mailing list in Klaviyo.	metric
Subscribed to List ({ID}) (sum_value)	Subscribed to List ({ID}) (sum_value)	The sum of a specified value associated with subscriptions to a specific list.	metric
Subscribed to SMS Marketing ({ID})	Subscribed to SMS Marketing ({ID})	A specific instance of the metric tracking when a profile subscribes to SMS marketing.	dimension
Subscribed to SMS Marketing ({ID}) (Unique)	Subscribed to SMS Marketing ({ID}) (Unique)	The number of unique profiles who performed a ‘Subscribed to SMS Marketing’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Subscribed to SMS Marketing ({ID}) (count)	Subscribed to SMS Marketing ({ID}) (count)	The total count of times customers confirmed their consent to receive SMS marketing messages.	metric
Subscribed to SMS Marketing ({ID}) (sum_value)	Subscribed to SMS Marketing ({ID}) (sum_value)	The sum of a specified value associated with subscriptions to SMS marketing.	metric
Subscription canceled (bounce_rate)	Subscription canceled (bounce_rate)	The bounce rate for emails related to ‘Subscription canceled’ events, representing the percentage of these emails that were undeliverable.	metric
Subscription canceled (bounced_or_failed)	Subscription canceled (bounced_or_failed)	The total count of bounced or failed emails related to ‘Subscription canceled’ events.	metric
Subscription canceled (click_rate)	Subscription canceled (click_rate)	The click rate for emails related to ‘Subscription canceled’ events, representing the percentage of unique clicks divided by delivered emails.	metric
Subscription canceled (clicks)	Subscription canceled (clicks)	The total number of clicks on emails related to ‘Subscription canceled’ events.	metric
Subscription canceled (clicks_unique)	Subscription canceled (clicks_unique)	The unique number of clicks on emails related to ‘Subscription canceled’ events.	metric
Subscription canceled (conversion_rate)	Subscription canceled (conversion_rate)	The conversion rate for actions attributed to emails related to ‘Subscription canceled’ events.	metric
Subscription canceled (conversions)	Subscription canceled (conversions)	The total number of conversions attributed to emails related to ‘Subscription canceled’ events.	metric
Subscription canceled (delivery_rate)	Subscription canceled (delivery_rate)	The delivery rate for emails related to ‘Subscription canceled’ events, indicating the percentage of emails successfully delivered.	metric
Subscription canceled (open_rate)	Subscription canceled (open_rate)	The open rate for emails related to ‘Subscription canceled’ events, representing the unique number of opens divided by delivered emails.	metric
Subscription canceled (opens)	Subscription canceled (opens)	The unique number of opens for emails related to ‘Subscription canceled’ events.	metric
Subscription canceled ({ID})	Subscription canceled ({ID})	A custom metric ID associated with ‘Subscription canceled’ events, used to query specific event data within Klaviyo.	metric
Subscription created (bounce_rate)	Subscription created (bounce_rate)	The bounce rate for emails related to ‘Subscription created’ events, representing the percentage of these emails that were undeliverable.	metric
Subscription created (bounced_or_failed)	Subscription created (bounced_or_failed)	The total count of bounced or failed emails related to ‘Subscription created’ events.	metric
Subscription created (click_rate)	Subscription created (click_rate)	The click rate for emails related to ‘Subscription created’ events, representing the percentage of unique clicks divided by delivered emails.	metric
Subscription created (clicks)	Subscription created (clicks)	The total number of clicks on emails related to ‘Subscription created’ events.	metric
Subscription created (clicks_unique)	Subscription created (clicks_unique)	The unique number of clicks on emails related to ‘Subscription created’ events.	metric
Subscription created (conversion_rate)	Subscription created (conversion_rate)	The conversion rate for actions attributed to emails related to ‘Subscription created’ events.	metric
Subscription created (conversions)	Subscription created (conversions)	The total number of conversions attributed to emails related to ‘Subscription created’ events.	metric
Subscription created (delivery_rate)	Subscription created (delivery_rate)	The delivery rate for emails related to ‘Subscription created’ events, indicating the percentage of emails successfully delivered.	metric
Subscription created (open_rate)	Subscription created (open_rate)	The open rate for emails related to ‘Subscription created’ events, representing the unique number of opens divided by delivered emails.	metric
Subscription created (opens)	Subscription created (opens)	The unique number of opens for emails related to ‘Subscription created’ events.	metric
Subscription created ({ID})	Subscription created ({ID})	A custom metric ID associated with ‘Subscription created’ events, used to query specific event data within Klaviyo.	metric
Template Id	Template Id	The unique identifier for the email or SMS template used in a campaign message.	dimension
To number	To number	The phone number to which an SMS message was sent.	dimension
To phone region	To phone region	The geographical region associated with the recipient’s phone number of an SMS message.	dimension
URL	URL	The URL associated with an event, such as a clicked link in an email or a viewed page on a website.	dimension
Unsubscribed	Unsubscribed	A metric tracking when a profile unsubscribes from email marketing. This metric was previously named ‘Unsubscribed’ and is now ‘Clicked email to unsubscribe’.	metric
Unsubscribed ({ID})	Unsubscribed ({ID})	A specific instance of the ‘Unsubscribed’ (now ‘Clicked email to unsubscribe’) metric, identified by its unique metric ID.	dimension
Unsubscribed ({ID}) (Unique)	Unsubscribed ({ID}) (Unique)	The number of unique profiles who performed an ‘Unsubscribed’ (now ‘Clicked email to unsubscribe’) event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Unsubscribed from Email Marketing ({ID})	Unsubscribed from Email Marketing ({ID})	A specific instance of the metric tracking when a profile unsubscribes from email marketing, identified by its unique metric ID. This is a recommended metric to use for unsubscriptions.	metric
Unsubscribed from Email Marketing ({ID}) (Unique)	Unsubscribed from Email Marketing ({ID}) (Unique)	The number of unique profiles who performed an ‘Unsubscribed from Email Marketing’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Unsubscribed from Email Marketing ({ID}) (count)	Unsubscribed from Email Marketing ({ID}) (count)	The total number of ‘Unsubscribed from Email Marketing’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Unsubscribed from Email Marketing ({ID}) (sum_value)	Unsubscribed from Email Marketing ({ID}) (sum_value)	The sum of values associated with ‘Unsubscribed from Email Marketing’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Unsubscribed from List	Unsubscribed from List	A core metric tracking when a profile unsubscribes from a specific marketing list.	dimension
Unsubscribed from List ({ID})	Unsubscribed from List ({ID})	A specific instance of the ‘Unsubscribed from List’ metric, identified by its unique metric ID.	dimension
Unsubscribed from List ({ID}) (Unique)	Unsubscribed from List ({ID}) (Unique)	The number of unique profiles who performed an ‘Unsubscribed from List’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Unsubscribed from List ({ID}) (count)	Unsubscribed from List ({ID}) (count)	The total number of ‘Unsubscribed from List’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Unsubscribed from List ({ID}) (sum_value)	Unsubscribed from List ({ID}) (sum_value)	The sum of values associated with ‘Unsubscribed from List’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Unsubscribed from SMS ({ID})	Unsubscribed from SMS ({ID})	The total count of events where a customer revoked their consent to receive SMS messages.	dimension
Unsubscribed from SMS ({ID}) (Unique)	Unsubscribed from SMS ({ID}) (Unique)	The number of unique profiles who revoked their consent to receive SMS messages.	dimension
Unsubscribed from SMS Marketing ({ID})	Unsubscribed from SMS Marketing ({ID})	A specific instance of the metric tracking when a profile unsubscribes from SMS marketing.	dimension
Unsubscribed from SMS Marketing ({ID}) (Unique)	Unsubscribed from SMS Marketing ({ID}) (Unique)	The number of unique profiles who performed an ‘Unsubscribed from SMS Marketing’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Unsubscribed from SMS Marketing ({ID}) (count)	Unsubscribed from SMS Marketing ({ID}) (count)	The total count of times customers unsubscribed from SMS marketing messages.	metric
Unsubscribed from SMS Marketing ({ID}) (sum_value)	Unsubscribed from SMS Marketing ({ID}) (sum_value)	The sum of a specified value associated with unsubscribes from SMS marketing.	metric
Updated	Updated	The timestamp indicating when an object, such as a profile, metric, or campaign, was last updated in Klaviyo.	dimension
Updated Email Preferences	Updated Email Preferences	A core metric tracking when a profile updates their email communication preferences.	dimension
Updated Email Preferences ({ID})	Updated Email Preferences ({ID})	A specific instance of the ‘Updated Email Preferences’ metric, identified by its unique metric ID.	dimension
Updated Email Preferences ({ID}) (Unique)	Updated Email Preferences ({ID}) (Unique)	The number of unique profiles who performed an ‘Updated Email Preferences’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Updated at	Updated at	The timestamp indicating the last time a record or object was updated in Klaviyo.	dimension
User Registration ({ID})	User Registration ({ID})	The total count of events where a new user successfully registered an account on the website or platform.	metric
User Registration ({ID}) (Unique)	User Registration ({ID}) (Unique)	The number of unique profiles who registered a new user account.	metric
Viewed ({ID})	Viewed ({ID})	An event indicating that a specific item or content, identified by {ID}, was viewed by a customer.	dimension
Viewed ({ID}) (Unique)	Viewed ({ID}) (Unique)	The number of unique profiles who performed a general ‘view’ event, such as viewing a product or a page.	dimension
Viewed Form ({ID}) (count)	Viewed Form ({ID}) (count)	The total count of times a specific form was viewed by site visitors.	metric
Viewed Form ({ID}) (sum_value)	Viewed Form ({ID}) (sum_value)	The sum of a specified value associated with views of a form.	metric
Viewed Form ({ID}) (unique)	Viewed Form ({ID}) (unique)	The number of unique profiles who viewed a specific form.	metric
Viewed Page (bounce_rate)	Viewed Page (bounce_rate)	The bounce rate for emails related to ‘Viewed Page’ events, representing the percentage of these emails that were undeliverable.	metric
Viewed Page (bounced_or_failed)	Viewed Page (bounced_or_failed)	The total count of bounced or failed emails related to ‘Viewed Page’ events.	metric
Viewed Page (click_rate)	Viewed Page (click_rate)	The click rate for emails related to ‘Viewed Page’ events, representing the percentage of unique clicks divided by delivered emails.	metric
Viewed Page (clicks)	Viewed Page (clicks)	The total number of clicks on emails related to ‘Viewed Page’ events.	metric
Viewed Page (clicks_unique)	Viewed Page (clicks_unique)	The unique number of clicks on emails related to ‘Viewed Page’ events.	metric
Viewed Page (conversion_rate)	Viewed Page (conversion_rate)	The conversion rate for actions attributed to emails related to ‘Viewed Page’ events.	metric
Viewed Page (conversions)	Viewed Page (conversions)	The total number of conversions attributed to emails related to ‘Viewed Page’ events.	metric
Viewed Page (delivery_rate)	Viewed Page (delivery_rate)	The delivery rate for emails related to ‘Viewed Page’ events, indicating the percentage of emails successfully delivered.	metric
Viewed Page (open_rate)	Viewed Page (open_rate)	The open rate for emails related to ‘Viewed Page’ events, representing the unique number of opens divided by delivered emails.	metric
Viewed Page (opens)	Viewed Page (opens)	The unique number of opens for emails related to ‘Viewed Page’ events.	metric
Viewed Page ({ID})	Viewed Page ({ID})	The total count of times a customer viewed a specific page on the website.	metric
Viewed Page ({ID}) (unique)	Viewed Page ({ID}) (unique)	The number of unique instances a ‘Viewed Page’ event occurred, identified by its unique metric ID.	metric
Viewed Product	Viewed Product	A core metric tracking when a customer views a specific product page on a website.	dimension
Viewed Product (clicks)	Viewed Product (clicks)	The count of times a customer clicked on an element to view a product.	metric
Viewed Product ({ID})	Viewed Product ({ID})	A specific instance of the ‘Viewed Product’ metric, identified by its unique metric ID.	dimension
Viewed Product ({ID}) (Unique)	Viewed Product ({ID}) (Unique)	The number of unique profiles who performed a ‘Viewed Product’ event for a specific metric ID. This is a measurement type available when querying metric aggregates.	dimension
Viewed Product ({ID}) (count)	Viewed Product ({ID}) (count)	The total number of ‘Viewed Product’ events for a specific metric ID. This is a measurement type available when querying metric aggregates.	metric
Webhook Send Successful ({ID})	Webhook Send Successful ({ID})	The total count of events where a webhook was successfully sent from Klaviyo to an external system.	dimension
Webhook Send Successful ({ID}) (Unique)	Webhook Send Successful ({ID}) (Unique)	The number of unique webhook send events that were successful.	dimension
campaign_id	campaign_id	The unique identifier for a marketing campaign in Klaviyo.	dimension
campaign_message_id	campaign_message_id	The unique identifier for a specific message within a Klaviyo campaign. This is often the same as the campaign ID when grouping campaign values.	dimension
send_channel	send_channel	The channel through which a message was sent, such as ‘email’ or ‘sms’. This is a dimension for grouping campaign performance data.	dimension
unsubscribe_page_submit ({ID}) (count)	unsubscribe_page_submit ({ID}) (count)	The total count of submissions on an unsubscribe page.	metric
unsubscribe_page_submit ({ID}) (unique)	unsubscribe_page_submit ({ID}) (unique)	The number of unique profiles who submitted an unsubscribe page.	metric