Spotwatch: Most-used fields#
The table below gives information about most-used fields that you can import from Spotwatch. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Basis (Tsd.) Adults 10-19 |
Basis (Tsd.) Adults 10-19 |
dimension |
|
Basis (Tsd.) Adults 12+ |
Basis (Tsd.) Adults 12+ |
dimension |
|
Basis (Tsd.) Adults 12-39 |
Basis (Tsd.) Adults 12-39 |
dimension |
|
Basis (Tsd.) Adults 12-49 |
Basis (Tsd.) Adults 12-49 |
dimension |
|
Basis (Tsd.) Adults 14-19 |
Basis (Tsd.) Adults 14-19 |
dimension |
|
Basis (Tsd.) Adults 14-29 |
Basis (Tsd.) Adults 14-29 |
dimension |
|
Basis (Tsd.) Adults 14-39 |
Basis (Tsd.) Adults 14-39 |
dimension |
|
Basis (Tsd.) Adults 14-49 |
Basis (Tsd.) Adults 14-49 |
dimension |
|
Basis (Tsd.) Adults 16-24 |
Basis (Tsd.) Adults 16-24 |
dimension |
|
Basis (Tsd.) Adults 18+ |
Basis (Tsd.) Adults 18+ |
dimension |
|
Basis (Tsd.) Adults 18-34 |
Basis (Tsd.) Adults 18-34 |
dimension |
|
Basis (Tsd.) Adults 18-35 |
Basis (Tsd.) Adults 18-35 |
dimension |
|
Basis (Tsd.) Adults 18-39 |
Basis (Tsd.) Adults 18-39 |
dimension |
|
Basis (Tsd.) Adults 18-45 |
Basis (Tsd.) Adults 18-45 |
dimension |
|
Basis (Tsd.) Adults 18-49 |
Basis (Tsd.) Adults 18-49 |
dimension |
|
Basis (Tsd.) Adults 18-59 |
Basis (Tsd.) Adults 18-59 |
dimension |
|
Basis (Tsd.) Adults 18-59 ABC1 |
Basis (Tsd.) Adults 18-59 ABC1 |
dimension |
|
Basis (Tsd.) Adults 20-29 |
Basis (Tsd.) Adults 20-29 |
dimension |
|
Basis (Tsd.) Adults 20-39 |
Basis (Tsd.) Adults 20-39 |
dimension |
|
Basis (Tsd.) Adults 20-49 |
Basis (Tsd.) Adults 20-49 |
dimension |
|
Basis (Tsd.) Adults 20-50 |
Basis (Tsd.) Adults 20-50 |
dimension |
|
Basis (Tsd.) Adults 20-50 ABC |
Basis (Tsd.) Adults 20-50 ABC |
dimension |
|
Basis (Tsd.) Adults 25-45 |
Basis (Tsd.) Adults 25-45 |
dimension |
|
Basis (Tsd.) Adults 25-49 |
Basis (Tsd.) Adults 25-49 |
dimension |
|
Basis (Tsd.) Adults 25-49 AB |
Basis (Tsd.) Adults 25-49 AB |
dimension |
|
Basis (Tsd.) Adults 25-49 with kids |
Basis (Tsd.) Adults 25-49 with kids |
dimension |
|
Basis (Tsd.) Adults 25-54 |
Basis (Tsd.) Adults 25-54 |
dimension |
|
Basis (Tsd.) Adults 25-55 |
Basis (Tsd.) Adults 25-55 |
dimension |
|
Basis (Tsd.) Adults 30-39 |
Basis (Tsd.) Adults 30-39 |
dimension |
|
Basis (Tsd.) Adults 30-49 |
Basis (Tsd.) Adults 30-49 |
dimension |
|
Basis (Tsd.) Adults 30-55 AB |
Basis (Tsd.) Adults 30-55 AB |
dimension |
|
Basis (Tsd.) Adults 30-55 ABC1 |
Basis (Tsd.) Adults 30-55 ABC1 |
dimension |
|
Basis (Tsd.) Adults 40-49 |
Basis (Tsd.) Adults 40-49 |
dimension |
|
Basis (Tsd.) Adults 40-69 |
Basis (Tsd.) Adults 40-69 |
dimension |
|
Basis (Tsd.) Adults 50+ |
Basis (Tsd.) Adults 50+ |
dimension |
|
Basis (Tsd.) Adults 50-59 |
Basis (Tsd.) Adults 50-59 |
dimension |
|
Basis (Tsd.) Adults 60+ |
Basis (Tsd.) Adults 60+ |
dimension |
|
Basis (Tsd.) Children 4-10 |
Basis (Tsd.) Children 4-10 |
dimension |
|
Basis (Tsd.) Householders 18-39 |
Basis (Tsd.) Householders 18-39 |
dimension |
|
Basis (Tsd.) Householders 18-49 |
Basis (Tsd.) Householders 18-49 |
dimension |
|
Basis (Tsd.) Householders 20-49 |
Basis (Tsd.) Householders 20-49 |
dimension |
|
Basis (Tsd.) Householders 24-54 |
Basis (Tsd.) Householders 24-54 |
dimension |
|
Basis (Tsd.) Householders 25-49 |
Basis (Tsd.) Householders 25-49 |
dimension |
|
Basis (Tsd.) Householders 30-54 |
Basis (Tsd.) Householders 30-54 |
dimension |
|
Basis (Tsd.) Householders 30-59 |
Basis (Tsd.) Householders 30-59 |
dimension |
|
Basis (Tsd.) Householders Female 20-49 |
Basis (Tsd.) Householders Female 20-49 |
dimension |
|
Basis (Tsd.) Householders with kids |
Basis (Tsd.) Householders with kids |
dimension |
|
Basis (Tsd.) Men 12-39 |
Basis (Tsd.) Men 12-39 |
dimension |
|
Basis (Tsd.) Men 14-34 |
Basis (Tsd.) Men 14-34 |
dimension |
|
Basis (Tsd.) Men 18-39 |
Basis (Tsd.) Men 18-39 |
dimension |
|
Basis (Tsd.) Men 18-49 |
Basis (Tsd.) Men 18-49 |
dimension |
|
Basis (Tsd.) Men 18-59 |
Basis (Tsd.) Men 18-59 |
dimension |
|
Basis (Tsd.) Men 25-39 |
Basis (Tsd.) Men 25-39 |
dimension |
|
Basis (Tsd.) Men 25-54 |
Basis (Tsd.) Men 25-54 |
dimension |
|
Basis (Tsd.) Men 25-59 |
Basis (Tsd.) Men 25-59 |
dimension |
|
Basis (Tsd.) Women 15-29 |
Basis (Tsd.) Women 15-29 |
dimension |
|
Basis (Tsd.) Women 18-39 |
Basis (Tsd.) Women 18-39 |
dimension |
|
Basis (Tsd.) Women 18-49 |
Basis (Tsd.) Women 18-49 |
dimension |
|
Basis (Tsd.) Women 20-39 |
Basis (Tsd.) Women 20-39 |
dimension |
|
Basis (Tsd.) Women 20-49 |
Basis (Tsd.) Women 20-49 |
dimension |
|
Basis (Tsd.) Women 20-59 |
Basis (Tsd.) Women 20-59 |
dimension |
|
Basis (Tsd.) Women 23-54 |
Basis (Tsd.) Women 23-54 |
dimension |
|
Basis (Tsd.) Women 25-40 |
Basis (Tsd.) Women 25-40 |
dimension |
|
Basis (Tsd.) Women 25-45 |
Basis (Tsd.) Women 25-45 |
dimension |
|
Basis (Tsd.) Women 25-49 |
Basis (Tsd.) Women 25-49 |
dimension |
|
Basis (Tsd.) Women 25-59 |
Basis (Tsd.) Women 25-59 |
dimension |
|
Basis (Tsd.) Women 25-65 |
Basis (Tsd.) Women 25-65 |
dimension |
|
Basis (Tsd.) Women 30+ |
Basis (Tsd.) Women 30+ |
dimension |
|
Basis (Tsd.) Women 30-59 |
Basis (Tsd.) Women 30-59 |
dimension |
|
Basis (Tsd.) Women 35-59 |
Basis (Tsd.) Women 35-59 |
dimension |
|
Basis (Tsd.) Women 50-75 |
Basis (Tsd.) Women 50-75 |
dimension |
|
DRW (%) Adults 10-19 |
DRW (%) Adults 10-19 |
dimension |
|
DRW (%) Adults 12+ |
DRW (%) Adults 12+ |
dimension |
|
DRW (%) Adults 12-39 |
DRW (%) Adults 12-39 |
dimension |
|
DRW (%) Adults 12-49 |
DRW (%) Adults 12-49 |
dimension |
|
DRW (%) Adults 14-19 |
DRW (%) Adults 14-19 |
dimension |
|
DRW (%) Adults 14-29 |
DRW (%) Adults 14-29 |
dimension |
|
DRW (%) Adults 14-39 |
DRW (%) Adults 14-39 |
dimension |
|
DRW (%) Adults 14-49 |
DRW (%) Adults 14-49 |
dimension |
|
DRW (%) Adults 16-24 |
DRW (%) Adults 16-24 |
dimension |
|
DRW (%) Adults 18+ |
DRW (%) Adults 18+ |
dimension |
|
DRW (%) Adults 18-34 |
DRW (%) Adults 18-34 |
dimension |
|
DRW (%) Adults 18-35 |
DRW (%) Adults 18-35 |
dimension |
|
DRW (%) Adults 18-39 |
DRW (%) Adults 18-39 |
dimension |
|
DRW (%) Adults 18-45 |
DRW (%) Adults 18-45 |
dimension |
|
DRW (%) Adults 18-49 |
DRW (%) Adults 18-49 |
dimension |
|
DRW (%) Adults 18-59 |
DRW (%) Adults 18-59 |
dimension |
|
DRW (%) Adults 18-59 ABC1 |
DRW (%) Adults 18-59 ABC1 |
dimension |
|
DRW (%) Adults 20-29 |
DRW (%) Adults 20-29 |
dimension |
|
DRW (%) Adults 20-39 |
DRW (%) Adults 20-39 |
dimension |
|
DRW (%) Adults 20-49 |
DRW (%) Adults 20-49 |
dimension |
|
DRW (%) Adults 20-50 |
DRW (%) Adults 20-50 |
dimension |
|
DRW (%) Adults 20-50 ABC |
DRW (%) Adults 20-50 ABC |
dimension |
|
DRW (%) Adults 25-45 |
DRW (%) Adults 25-45 |
dimension |
|
DRW (%) Adults 25-49 |
DRW (%) Adults 25-49 |
dimension |
|
DRW (%) Adults 25-49 AB |
DRW (%) Adults 25-49 AB |
dimension |
|
DRW (%) Adults 25-49 with kids |
DRW (%) Adults 25-49 with kids |
dimension |
|
DRW (%) Adults 25-54 |
DRW (%) Adults 25-54 |
dimension |
|
DRW (%) Adults 25-55 |
DRW (%) Adults 25-55 |
dimension |
|
DRW (%) Adults 30-39 |
DRW (%) Adults 30-39 |
dimension |
|
DRW (%) Adults 30-49 |
DRW (%) Adults 30-49 |
dimension |
|
DRW (%) Adults 30-55 AB |
DRW (%) Adults 30-55 AB |
dimension |
|
DRW (%) Adults 30-55 ABC1 |
DRW (%) Adults 30-55 ABC1 |
dimension |
|
DRW (%) Adults 40-49 |
DRW (%) Adults 40-49 |
dimension |
|
DRW (%) Adults 40-69 |
DRW (%) Adults 40-69 |
dimension |
|
DRW (%) Adults 50+ |
DRW (%) Adults 50+ |
dimension |
|
DRW (%) Adults 50-59 |
DRW (%) Adults 50-59 |
dimension |
|
DRW (%) Adults 60+ |
DRW (%) Adults 60+ |
dimension |
|
DRW (%) Children 4-10 |
DRW (%) Children 4-10 |
dimension |
|
DRW (%) Householders 18-39 |
DRW (%) Householders 18-39 |
dimension |
|
DRW (%) Householders 18-49 |
DRW (%) Householders 18-49 |
dimension |
|
DRW (%) Householders 20-49 |
DRW (%) Householders 20-49 |
dimension |
|
DRW (%) Householders 24-54 |
DRW (%) Householders 24-54 |
dimension |
|
DRW (%) Householders 25-49 |
DRW (%) Householders 25-49 |
dimension |
|
DRW (%) Householders 30-54 |
DRW (%) Householders 30-54 |
dimension |
|
DRW (%) Householders 30-59 |
DRW (%) Householders 30-59 |
dimension |
|
DRW (%) Householders Female 20-49 |
DRW (%) Householders Female 20-49 |
dimension |
|
DRW (%) Householders with kids |
DRW (%) Householders with kids |
dimension |
|
DRW (%) Men 12-39 |
DRW (%) Men 12-39 |
dimension |
|
DRW (%) Men 14-34 |
DRW (%) Men 14-34 |
dimension |
|
DRW (%) Men 18-39 |
DRW (%) Men 18-39 |
dimension |
|
DRW (%) Men 18-49 |
DRW (%) Men 18-49 |
dimension |
|
DRW (%) Men 18-59 |
DRW (%) Men 18-59 |
dimension |
|
DRW (%) Men 25-39 |
DRW (%) Men 25-39 |
dimension |
|
DRW (%) Men 25-54 |
DRW (%) Men 25-54 |
dimension |
|
DRW (%) Men 25-59 |
DRW (%) Men 25-59 |
dimension |
|
DRW (%) Women 15-29 |
DRW (%) Women 15-29 |
dimension |
|
DRW (%) Women 18-39 |
DRW (%) Women 18-39 |
dimension |
|
DRW (%) Women 18-49 |
DRW (%) Women 18-49 |
dimension |
|
DRW (%) Women 20-39 |
DRW (%) Women 20-39 |
dimension |
|
DRW (%) Women 20-49 |
DRW (%) Women 20-49 |
dimension |
|
DRW (%) Women 20-59 |
DRW (%) Women 20-59 |
dimension |
|
DRW (%) Women 23-54 |
DRW (%) Women 23-54 |
dimension |
|
DRW (%) Women 25-40 |
DRW (%) Women 25-40 |
dimension |
|
DRW (%) Women 25-45 |
DRW (%) Women 25-45 |
dimension |
|
DRW (%) Women 25-49 |
DRW (%) Women 25-49 |
dimension |
|
DRW (%) Women 25-59 |
DRW (%) Women 25-59 |
dimension |
|
DRW (%) Women 25-65 |
DRW (%) Women 25-65 |
dimension |
|
DRW (%) Women 30+ |
DRW (%) Women 30+ |
dimension |
|
DRW (%) Women 30-59 |
DRW (%) Women 30-59 |
dimension |
|
DRW (%) Women 35-59 |
DRW (%) Women 35-59 |
dimension |
|
DRW (%) Women 50-75 |
DRW (%) Women 50-75 |
dimension |
|
DRW (Tsd.) Adults 10-19 |
DRW (Tsd.) Adults 10-19 |
dimension |
|
DRW (Tsd.) Adults 12+ |
DRW (Tsd.) Adults 12+ |
dimension |
|
DRW (Tsd.) Adults 12-39 |
DRW (Tsd.) Adults 12-39 |
dimension |
|
DRW (Tsd.) Adults 12-49 |
DRW (Tsd.) Adults 12-49 |
dimension |
|
DRW (Tsd.) Adults 14-19 |
DRW (Tsd.) Adults 14-19 |
dimension |
|
DRW (Tsd.) Adults 14-29 |
DRW (Tsd.) Adults 14-29 |
dimension |
|
DRW (Tsd.) Adults 14-39 |
DRW (Tsd.) Adults 14-39 |
dimension |
|
DRW (Tsd.) Adults 14-49 |
DRW (Tsd.) Adults 14-49 |
dimension |
|
DRW (Tsd.) Adults 16-24 |
DRW (Tsd.) Adults 16-24 |
dimension |
|
DRW (Tsd.) Adults 18+ |
DRW (Tsd.) Adults 18+ |
dimension |
|
DRW (Tsd.) Adults 18-34 |
DRW (Tsd.) Adults 18-34 |
dimension |
|
DRW (Tsd.) Adults 18-35 |
DRW (Tsd.) Adults 18-35 |
dimension |
|
DRW (Tsd.) Adults 18-39 |
DRW (Tsd.) Adults 18-39 |
dimension |
|
DRW (Tsd.) Adults 18-45 |
DRW (Tsd.) Adults 18-45 |
dimension |
|
DRW (Tsd.) Adults 18-49 |
DRW (Tsd.) Adults 18-49 |
dimension |
|
DRW (Tsd.) Adults 18-59 |
DRW (Tsd.) Adults 18-59 |
dimension |
|
DRW (Tsd.) Adults 18-59 ABC1 |
DRW (Tsd.) Adults 18-59 ABC1 |
dimension |
|
DRW (Tsd.) Adults 20-29 |
DRW (Tsd.) Adults 20-29 |
dimension |
|
DRW (Tsd.) Adults 20-39 |
DRW (Tsd.) Adults 20-39 |
dimension |
|
DRW (Tsd.) Adults 20-49 |
DRW (Tsd.) Adults 20-49 |
dimension |
|
DRW (Tsd.) Adults 20-50 |
DRW (Tsd.) Adults 20-50 |
dimension |
|
DRW (Tsd.) Adults 20-50 ABC |
DRW (Tsd.) Adults 20-50 ABC |
dimension |
|
DRW (Tsd.) Adults 25-45 |
DRW (Tsd.) Adults 25-45 |
dimension |
|
DRW (Tsd.) Adults 25-49 |
DRW (Tsd.) Adults 25-49 |
dimension |
|
DRW (Tsd.) Adults 25-49 AB |
DRW (Tsd.) Adults 25-49 AB |
dimension |
|
DRW (Tsd.) Adults 25-49 with kids |
DRW (Tsd.) Adults 25-49 with kids |
dimension |
|
DRW (Tsd.) Adults 25-54 |
DRW (Tsd.) Adults 25-54 |
dimension |
|
DRW (Tsd.) Adults 25-55 |
DRW (Tsd.) Adults 25-55 |
dimension |
|
DRW (Tsd.) Adults 30-39 |
DRW (Tsd.) Adults 30-39 |
dimension |
|
DRW (Tsd.) Adults 30-49 |
DRW (Tsd.) Adults 30-49 |
dimension |
|
DRW (Tsd.) Adults 30-55 AB |
DRW (Tsd.) Adults 30-55 AB |
dimension |
|
DRW (Tsd.) Adults 30-55 ABC1 |
DRW (Tsd.) Adults 30-55 ABC1 |
dimension |
|
DRW (Tsd.) Adults 40-49 |
DRW (Tsd.) Adults 40-49 |
dimension |
|
DRW (Tsd.) Adults 40-69 |
DRW (Tsd.) Adults 40-69 |
dimension |
|
DRW (Tsd.) Adults 50+ |
DRW (Tsd.) Adults 50+ |
dimension |
|
DRW (Tsd.) Adults 50-59 |
DRW (Tsd.) Adults 50-59 |
dimension |
|
DRW (Tsd.) Adults 60+ |
DRW (Tsd.) Adults 60+ |
dimension |
|
DRW (Tsd.) Children 4-10 |
DRW (Tsd.) Children 4-10 |
dimension |
|
DRW (Tsd.) Householders 18-39 |
DRW (Tsd.) Householders 18-39 |
dimension |
|
DRW (Tsd.) Householders 18-49 |
DRW (Tsd.) Householders 18-49 |
dimension |
|
DRW (Tsd.) Householders 20-49 |
DRW (Tsd.) Householders 20-49 |
dimension |
|
DRW (Tsd.) Householders 24-54 |
DRW (Tsd.) Householders 24-54 |
dimension |
|
DRW (Tsd.) Householders 25-49 |
DRW (Tsd.) Householders 25-49 |
dimension |
|
DRW (Tsd.) Householders 30-54 |
DRW (Tsd.) Householders 30-54 |
dimension |
|
DRW (Tsd.) Householders 30-59 |
DRW (Tsd.) Householders 30-59 |
dimension |
|
DRW (Tsd.) Householders Female 20-49 |
DRW (Tsd.) Householders Female 20-49 |
dimension |
|
DRW (Tsd.) Householders with kids |
DRW (Tsd.) Householders with kids |
dimension |
|
DRW (Tsd.) Men 12-39 |
DRW (Tsd.) Men 12-39 |
dimension |
|
DRW (Tsd.) Men 14-34 |
DRW (Tsd.) Men 14-34 |
dimension |
|
DRW (Tsd.) Men 18-39 |
DRW (Tsd.) Men 18-39 |
dimension |
|
DRW (Tsd.) Men 18-49 |
DRW (Tsd.) Men 18-49 |
dimension |
|
DRW (Tsd.) Men 18-59 |
DRW (Tsd.) Men 18-59 |
dimension |
|
DRW (Tsd.) Men 25-39 |
DRW (Tsd.) Men 25-39 |
dimension |
|
DRW (Tsd.) Men 25-54 |
DRW (Tsd.) Men 25-54 |
dimension |
|
DRW (Tsd.) Men 25-59 |
DRW (Tsd.) Men 25-59 |
dimension |
|
DRW (Tsd.) Women 15-29 |
DRW (Tsd.) Women 15-29 |
dimension |
|
DRW (Tsd.) Women 18-39 |
DRW (Tsd.) Women 18-39 |
dimension |
|
DRW (Tsd.) Women 18-49 |
DRW (Tsd.) Women 18-49 |
dimension |
|
DRW (Tsd.) Women 20-39 |
DRW (Tsd.) Women 20-39 |
dimension |
|
DRW (Tsd.) Women 20-49 |
DRW (Tsd.) Women 20-49 |
dimension |
|
DRW (Tsd.) Women 20-59 |
DRW (Tsd.) Women 20-59 |
dimension |
|
DRW (Tsd.) Women 23-54 |
DRW (Tsd.) Women 23-54 |
dimension |
|
DRW (Tsd.) Women 25-40 |
DRW (Tsd.) Women 25-40 |
dimension |
|
DRW (Tsd.) Women 25-45 |
DRW (Tsd.) Women 25-45 |
dimension |
|
DRW (Tsd.) Women 25-49 |
DRW (Tsd.) Women 25-49 |
dimension |
|
DRW (Tsd.) Women 25-59 |
DRW (Tsd.) Women 25-59 |
dimension |
|
DRW (Tsd.) Women 25-65 |
DRW (Tsd.) Women 25-65 |
dimension |
|
DRW (Tsd.) Women 30+ |
DRW (Tsd.) Women 30+ |
dimension |
|
DRW (Tsd.) Women 30-59 |
DRW (Tsd.) Women 30-59 |
dimension |
|
DRW (Tsd.) Women 35-59 |
DRW (Tsd.) Women 35-59 |
dimension |
|
DRW (Tsd.) Women 50-75 |
DRW (Tsd.) Women 50-75 |
dimension |
|
Date Generated |
Date Generated |
The timestamp indicating when an ad was generated (from the ‘created’ field of an Ad object), when a broadcast block started (from the ‘start’ field of a Block object), or when a broadcast occurred (from the ‘time’ field of a Broadcast object). |
dimension |
Day |
Day |
The day component extracted from a timestamp field such as ad creation time, broadcast start time, or block finish time. The API returns full timestamps, from which this component can be derived. |
metric |
Hour |
Hour |
The hour component of a timestamp, indicating the hour of the day (0-23) when an event (e.g., ad broadcast, block start) occurred. The Spotwatch API supports filtering broadcasts by hour. |
metric |
Min |
Min |
The minute component extracted from a timestamp field such as ad creation time, broadcast start time, or block finish time. The API returns full timestamps, from which this component can be derived. |
metric |
Month |
Month |
The month component extracted from a timestamp field such as ad creation time, broadcast start time, or block finish time. The API returns full timestamps, from which this component can be derived. |
metric |
Sec |
Sec |
The second component extracted from a timestamp field such as ad creation time, broadcast start time, or block finish time. The API returns full timestamps, from which this component can be derived. |
metric |
Spot_costs |
Spot_costs |
The cost associated with an ad spot or broadcast block. The Spotwatch API provides ‘edi_cost’ as a field in broadcast blocks. |
metric |
Year |
Year |
The year component extracted from a timestamp field such as ad creation time, broadcast start time, or block finish time. The API returns full timestamps, from which this component can be derived. |
metric |
ad_id |
ad_id |
A unique identifier for an advertisement. This ID is used to retrieve specific ad details or link broadcasts to their respective ads. |
dimension |
ad_image_url |
ad_image_url |
The URL or path to an image associated with the advertisement, such as a preview or grid image. |
dimension |
ad_media_url |
ad_media_url |
The URL to the media asset (e.g., video or image) associated with an advertisement. |
dimension |
block_channel |
block_channel |
The name of the broadcast channel where the ad block was aired. |
dimension |
block_finish |
block_finish |
The end time of the broadcast block. |
dimension |
block_genre |
block_genre |
The genre of the TV program within which the ad block was broadcast. |
dimension |
block_id |
block_id |
A unique identifier for the broadcast block, which contains one or more ad spots. |
dimension |
block_length |
block_length |
The total number of broadcasts (ad spots) within a specific broadcast block. |
metric |
block_program |
block_program |
The name of the TV program during which the ad block was broadcast. |
dimension |
block_region |
block_region |
The region code (e.g., country code) where the broadcast block was aired. |
dimension |
block_start |
block_start |
The start time of the broadcast block. |
dimension |
block_start_time |
block_start_time |
The start time of the broadcast block. This timestamp indicates when the block of advertisements began. |
dimension |
block_subgenre |
block_subgenre |
The subgenre of the TV program within which the ad block was broadcast. |
dimension |
blockindex |
blockindex |
The zero-based position of a specific broadcast within its corresponding broadcast block. |
metric |
brand |
brand |
The name of the advertised brand. |
dimension |
categories |
categories |
A list of categories associated with the advertisement (e.g., ‘telecommunication’). |
dimension |
date |
date |
The date component of various timestamps related to ad creation, last seen, or broadcast times. It is used to specify date ranges in API requests. This field is derived from API timestamp fields. |
dimension |
description |
description |
A short description of the advertised content. |
dimension |
duration |
duration |
The duration of the advertisement in seconds. |
metric |
hour |
hour |
The hour component of a timestamp, indicating the hour of the day (0-23) when an event (e.g., ad broadcast, block start) occurred. The Spotwatch API supports filtering broadcasts by hour. |
metric |
nbroadcasts |
nbroadcasts |
The total number of times an ad has been broadcast. |
metric |
time |
time |
The exact start time of a broadcast, as provided by the ‘time’ field within a Broadcast object. By default, timestamps are in ISO 8601 format in UTC. |
dimension |
year |
year |
The year component extracted from a timestamp field such as ad creation time, broadcast start time, or block finish time. The API returns full timestamps, from which this component can be derived. |
metric |