Amazon Advertising MMM: Setup guide

Amazon Advertising MMM: Setup guide#

This guide explains how to collect data from Amazon Advertising MMM.

Introduction#

Amazon Advertising MMM (Marketing Mix Modeling) provides media and sales performance data designed to support marketing mix modeling use cases, covering metrics across manager accounts and brand groups with configurable geo and time granularity.

Note

After a fetch is triggered, report generation on the Amazon Advertising MMM side can take up to 24 hours. Your data becomes available in Adverity once the report is ready.

Limitations#

Collecting data from Amazon Advertising MMM comes with the following limitations:

  • Single-day fetches are not supported. The date range must span at least two days, which means the start date must be before the end date.

  • When you select the Weekly time unit, Adverity adjusts the requested date range to full Monday–Sunday weeks within the available window.

Prerequisites#

Before you start collecting data from Amazon Advertising MMM, perform all of the following actions:

  • Ensure the Amazon Advertising account you use to connect has access to Marketing Mix Modeling (MMM) data.

Creating a datastream to collect data from Amazon Advertising MMM#

The basics of creating a datastream to collect data from any data source are explained in our guide to Collecting data in Adverity. This guide contains information about the specific steps to create a datastream to fetch data from Amazon Advertising MMM.

Authorization: Allow Adverity to access Amazon Advertising MMM#

  1. If you choose Access using your credentials or Access using someone else’s credentials, in Set up or edit Manager Accounts, you or the person granting access must choose one of the following options:

    • Choose Grant access to all items, including those created in the future to give Adverity Manager Accounts to access all existing items and all items created in the future.

    • Choose Select specific items to which you want to grant access to only give Adverity Manager Accounts to access the selected items. Adverity will not automatically have access to items created in the future. You will need to grant Adverity access to any items created in the future.

    Warning

    If you use your credentials to grant Adverity access to Amazon Advertising MMM, all the items available to you using your credentials will be visible in the Authorizations page to all Adverity users with permission to edit this authorization.

    If someone else uses their credentials to grant Adverity access to Amazon Advertising MMM, the same applies to the items available using their credentials.

    This is important to consider if you do not want all Adverity users with permission to edit the authorization to be able to see the details of the authorization items. For more information about user permissions, see Managing user permissions.

Configuration: Choose the data you want to collect from Amazon Advertising MMM#

To choose what data to collect and customize the Amazon Advertising MMM datastream configuration, follow these steps:

  1. (Optional) Rename your datastream.

  2. In Manager accounts, select the manager accounts for which to collect data. If you do not select any manager accounts, Adverity collects data for all manager accounts.

  3. In Brand groups, select the brand groups for which to collect data. You must select at least one brand group.

  4. In Metrics type, select the type of metrics to collect:

    • Select Media only to collect media metrics only.

    • Select Media and sales to collect both media and sales metrics.

  5. In Geo dimension, select the geographic dimension for the data:

    • Select Country to collect data at the country level.

    • Select DMA to collect data at the designated market area level. DMA data is available in the United States only.

    • Select Postal code to collect data at the postal code level. Postal code data is available in Canada, Germany, Spain, France, Italy, the United States, and the United Kingdom.

  6. In Time unit, select the time granularity of the data:

    • Select Daily to collect data aggregated by day.

    • Select Weekly to collect data aggregated by week.

As a result, your Amazon Advertising MMM datastream is created.

What’s next?#

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