Retail Media connectors in Adverity

Retail Media connectors in Adverity#

Retail Media Networks (RMNs) let brands advertise on a retailer’s owned properties, such as its website and app, as well as across the retailer’s offsite inventory. This page gives a single, up-to-date view of the Retail Media connectors available in Adverity: the markets and retailers they cover, the channels and data areas they report on, and how to get access. A separate section lists retail commerce and measurement connectors that complement Retail Media advertising. Select a connector name to open its documentation.

Note

The coverage below is under continuous review. Market, channel, and availability details are indicative and may change as retailer APIs evolve. For the current status of a specific connector, or to request one that is not listed, contact your Adverity representative or send a request to our Support team.

Available Retail Media connectors#

Retail Media Network	Markets / retailers	Channels and data areas
Amazon Advertising	North America, Europe, Far East (region set per authorization)	Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Television, attribution
Amazon DSP	North America, Europe, Far East (region set per authorization)	Programmatic display and video, audience, inventory, geography
Amazon Marketing Cloud	Account-based	Advertising clean room for cross-channel measurement and attribution
Bol.	Netherlands, Belgium	Sponsored products (product, category, keyword, and target performance)
Criteo Retail Media	Multi-retailer (account-based)	Sponsored products, search and keyword, product, attribution, video; online and offline sales
Instacart Ads	United States, Canada	Sponsored products, display, video
Lazada	Southeast Asia (Singapore, Thailand, Malaysia, Vietnam, Philippines, Indonesia)	Sponsored Discovery (search); marketplace orders and product data
PromoteIQ	Retailer networks (account-based)	Sponsored product and display across retailer sites
Roundel (Target)	United States	Search advertising, item-level sales and attribution
Uber Ads	Account-based	Sponsored placements, attribution, audience tenure
Walmart Connect	Multiple markets (Mexico uses a separate API)	Sponsored search, display, attribution, incrementality
Walmart DSP	Advertiser-based	Programmatic display (DSP)

Connectors available on request#

The following Retail Media Networks do not have a dedicated connector in Adverity. Where the network exposes a public API, you can collect its data yourself using Web Connect, the universal connector for APIs without a dedicated connector. Otherwise, Adverity can provision collection on request. To enable one of these, contact your Adverity representative.

Retail Media Network	Markets / retailers	Availability
CitrusAd / Epsilon	Global	Available on request
Mercado Ads	Latin America	Available via Web Connect
Glovo	Europe	Available on request
Wolt	Europe	Available on request
Tesco	United Kingdom	Available on request
Sainsbury’s	United Kingdom	Available on request
Asda	United Kingdom	Available on request

Other retail connectors#

Adverity also has connectors for retail commerce, operations, and measurement data that complement Retail Media advertising, such as seller and vendor sales, inventory, e-commerce analytics, and product content.

Connector	Markets / retailers	Data areas
Amazon Selling Partner	North America, Europe, Far East (region set per authorization)	Seller (3P) commerce: listings, inventory, orders, fulfilment, sales and traffic, settlements
Amazon Vendor Central	North America, Europe, Far East (region set per authorization)	Vendor (1P) commerce: sales, inventory, forecasting, margins, brand analytics
MikMak	Multi-retailer	Commerce measurement: purchase intent, add-to-cart, sales, where-to-buy
Salsify	Account-based	Product content management: products, brands, categories
Shopee	Multi-market	Seller (3P) commerce: orders, order line items, items, discounts, returns
Stackline	Multi-retailer	E-commerce analytics: sales, traffic, buy box, content, ratings and reviews
Walmart Marketplace	United States	First-party (1P) and third-party (3P) commerce: items, inventory, orders, payments

Availability statuses#

Available: The connector is generally available. You can set up a datastream yourself, following its setup guide where one exists, or using the linked field reference to see the data you can collect.
Available on request: Adverity provisions the connector for you on request. Contact your Adverity representative to have it enabled for your workspace.

What’s next?#

Find every connector and its available materials in the list of available data sources.
Learn the basics of setting up a datastream in our guide to collecting data in Adverity.
To request a Retail Media connector that is not listed above, contact our Support team.