Adobe Analytics 2.0 (Workspace): Most-used fields#
The table below gives information about most-used fields that you can import from Adobe Analytics 2.0 (Workspace). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Acquisition Content Dimension
The specific content responsible for acquiring a user, often related to ad creative or landing page content.
Acquisition Link Clicks (cm_aquisition_link_clicks_defaultmetric) Metric
This metric represents the number of times users click a link designed to drive traffic to a site, often associated with campaign click-throughs.
Acquisition Medium Dimension
The marketing medium (e.g., organic, paid) through which a user was acquired.
Acquisition Name Dimension
The name of the marketing campaign or source that led to the user's visit or conversion.
Acquisition Source Dimension
The specific source (e.g., search engine, social media platform) through which a user was acquired.
Acquisition Term Dimension
The search term or keyword that led to a user's acquisition.
Activity Map Page Dimension
This dimension displays the page a visitor was on when a link was clicked, helping identify which pages contain the most clicked links.
Activity Map Region Dimension
A specific region or area on a webpage that is being tracked by Activity Map, indicating user interaction.
Ad (AMO ID) Dimension
A unique identifier for an ad, part of the AMO ID (Adobe Marketing Cloud ID). This dimension is automatically created when Adobe Analytics is integrated with Adobe Advertising, and it helps classify ad-driven traffic. It is less granular than AMO EF ID and is primarily used for classifications and ingestion of Adobe Advertising metrics.
Ad Group (AMO ID) Dimension
The name or identifier of the ad group from your search engine campaigns, classified under the AMO ID dimension. This dimension allows for reporting at the ad group level, especially for platforms like Google Ads.
Ad Platform (AMO ID) Dimension
The advertising platform used for a campaign, identified by an Adobe Marketing Cloud (AMO) ID.
Adobe Advertising Clicks (amo_clicks) Metric
Represents the total number of clicks on advertisements managed through Adobe Advertising Cloud (formerly Adobe Media Optimizer), integrated with Adobe Analytics.
Adobe Advertising Cost (amo_cost) Metric
Represents the cost associated with advertisements managed through Adobe Advertising Cloud (formerly Adobe Media Optimizer), integrated as an imported metric into Adobe Analytics.
Adobe Advertising Impressions (amo_impressions) Metric
Represents the total number of impressions for advertisements managed through Adobe Advertising Cloud (formerly Adobe Media Optimizer), integrated with Adobe Analytics.
Adobe Campaign Delivered (ac_delivered) Metric
The number of messages delivered through Adobe Campaign.
Adobe Campaign Executed Delivery ID Dimension
An identifier for an executed delivery from Adobe Campaign. This dimension helps track the performance of specific email deliveries or other campaigns that have been sent.
Adobe Campaign Unique Click (ac_uniqueclick) Metric
The number of unique clicks recorded from messages sent via Adobe Campaign.
Adobe Campaign Unique Open (ac_uniqueopen) Metric
The number of unique opens recorded for messages sent via Adobe Campaign.
Adobe Campaign Unsubscribed (ac_unsubscribed) Metric
The number of users who unsubscribed from communications sent via Adobe Campaign.
Advertiser Dimension
Represents the advertiser associated with the collected data, useful for multi-advertiser reporting and performance comparison.
Average Page Views per Visit (pageviewspervisit) Metric
This metric indicates the average number of pages viewed by a visitor during a single visit to your site, calculated as total page views divided by total visits.
Average Time Spent on Site (seconds) (averagetimespentonsite) Metric
A calculated metric representing the average time (in seconds) that visitors spend on the entire site during a visit.
Average Time on Site (cm_average_time_on_site_defaultmetric) Metric
A calculated metric representing the average duration (in seconds) that visitors spend on the entire site during a visit. Identified by 'cm_' prefix for calculated metrics.
Bounce Rate (bouncerate) Metric
A calculated metric representing the percentage of visits that were single-page visits (bounces).
Bounces (bounces) Metric
A metric representing the number of visits where a user viewed only one page and then left the site.
Campaign (AMO ID) Dimension
The name of the marketing campaign, identified by an Adobe Marketing Cloud (AMO) ID.
Campaign (Marketing Channel Detail) Dimension
The name of the marketing campaign, providing detailed information about the marketing channel.
Campaign (Tracking Code) Dimension
Identifies a marketing campaign, often derived from tracking codes, to analyze the effectiveness of various promotional efforts.
Campaign Click-throughs (campaigninstances) Metric
The number of times content within a campaign delivery was clicked. This metric is categorized under 'Traffic sources' and represents instances of campaign-related click activity.
Campaign Label (Adobe Campaign Executed Delivery ID) Dimension
The human-readable label or name associated with an executed delivery in Adobe Campaign. This label helps identify specific individual, recurring, or transactional deliveries.
Campaign Name (Tracking Code) Dimension
The name of the marketing campaign, derived from tracking codes.
Campaigns (Tracking Code) Dimension
A dimension representing the marketing campaigns identified by tracking codes.
Cart Additions (cartadditions) Metric
The 'Cart additions' metric shows the total number of times a visitor added an item to their shopping cart, indicating interest in a product within the conversion funnel.
Cart Removals (cartremovals) Metric
Measures the number of times visitors removed items from their shopping cart, indicating potential points of abandonment in the conversion funnel.
Cart Views (cartviews) Metric
The number of times a shopping cart was viewed by visitors.
Carts (carts) Metric
The number of times a shopping cart was created or opened.
Category Dimension
The classification or grouping of content, products, or other site elements.
Channel Type (Last Touch Channel) Dimension
The category or type of the last marketing channel that a visitor interacted with before a conversion or visit.
Checkouts (checkouts) Metric
The number of times visitors initiated the checkout process.
Company Id Dimension
The unique identifier for the company associated with the Adobe Analytics account. This is a crucial ID for authenticating and making API calls.
Content (Tracking Code) Dimension
A dimension, often corresponding to `variables/campaign` or a custom eVar, used to identify specific content or promotional elements through a designated tracking code.
Content Segment Dimension
A classification that groups content based on predefined criteria, enabling analysis of user engagement with specific types of content.
Conversion Rate (cm_visits_orders_defaultmetric) Metric
The percentage of visits to the site that result in a completed transaction.
Countries Dimension
A geographic dimension representing the country from which a visitor accessed the site.
Date (Marketing Channel Detail) Dimension
The specific date associated with marketing channel activity or data.
Day Dimension
A time dimension representing a specific day, used for daily breakdowns in reports.
Day of Week Dimension
Identifies the day of the week (e.g., Monday, Tuesday) for analytics reporting.
Domain Dimension
The domain name of the website or referring source.
Download Link Instances (downloadlinkinstances) Metric
The number of times visitors clicked on a link to download a file.
Entries (entries) Metric
A metric representing the number of times a dimension item was the entry point for a visit.
Entry Page Dimension
The first page a visitor viewed during their session on a website, used as a dimension to understand common entry points.
Exit Link Dimension
The specific URL of a link that led visitors away from the website.
Exit Link Instances (exitlinkinstances) Metric
The number of times visitors clicked on a link that led them away from the website.
Exits (exits) Metric
The 'Exits' metric indicates the number of times a given dimension item (e.g., a page) is recorded as the last value in a visitor's session before they leave the site.
First Launches (mobileinstalls) Metric
This metric is triggered at the first run of a mobile application after its installation or re-installation.
First Touch Channel Dimension
The initial marketing channel that brought a visitor to the website.
Hour of Day Dimension
A time dimension representing the hour of the day, allowing analysis of hourly trends.
Item Id Metric
The unique identifier for an item, such as a product, used in conjunction with metrics for detailed reporting.
Landing Type (AMO ID) Dimension
The classification of the landing page experience, often linked to an Adobe Marketing Cloud (AMO) ID for campaign analysis.
Last Touch Channel Dimension
The last marketing channel that a customer interacted with before a conversion or other event, used as a dimension for attribution analysis.
Last Touch Channel Detail Dimension
Provides more granular detail about the last marketing channel, used as a dimension for more specific attribution analysis.
Marketing Channel Dimension
A dimension categorizing the marketing channel that drove traffic to the site (e.g., Paid Search, Social).
Marketing Channel Detail Dimension
A dimension providing granular information about the specific marketing channel, such as the ad group or creative.
Medium (Tracking Code) Dimension
The marketing medium (e.g., organic, CPC, email) associated with a campaign, captured via a tracking code.
Mobile Carrier Dimension
This dimension identifies the phone or data provider (mobile carrier) used by a visitor's mobile device.
Mobile Device Type Dimension
The type of mobile device used by the visitor (e.g., smartphone, tablet).
Mobile Manufacturer Dimension
The manufacturer of the mobile device used by the visitor.
Month Dimension
A time dimension representing a specific month, used for monthly breakdowns in reports.
Network (AMO ID) Dimension
The advertising network (e.g., Google Ads, Facebook Ads) associated with a campaign, identified by an Adobe Marketing Cloud (AMO) ID.
Occurrences (occurrences) Metric
This metric counts the total number of times a specific event or interaction occurred on your site.
Optimization (AMO ID) Dimension
A unique identifier from Adobe Advertising Cloud (formerly Adobe Media Optimizer) used to track and report on specific optimization activities or campaigns, acting as a dimension for detailed reporting.
Order (purchase event) (orders) Metric
The total number of purchase events that have occurred. This metric helps track conversion rates and overall transaction volume.
Order Revenue (revenue) Metric
This field represents the total income generated from orders, calculated before any expenses. It is a standard metric in Adobe Analytics 2.0, often referred to as 'Revenue' in the API.
Order Status (Original Purchase ID) Dimension
The 'Original Purchase ID' is a unique identifier for a purchase event, used to de-duplicate metrics and prevent inflated reports. This dimension is primarily available through the Data Warehouse API. 'Order Status' refers to the state or outcome of the order associated with this Purchase ID, which can be a custom dimension or classification within Adobe Analytics.
Orders (orders) Metric
A metric representing the total number of completed purchase events.
Page Dimension
The name or URL of a specific page on the website.
Page Views (pageviews) Metric
A metric representing the total number of times pages were viewed.
Page Views / Visits (cm_pageviews_visit_defaultmetric) Metric
A calculated metric representing the average number of page views per visit. Identified by 'cm_' prefix for calculated metrics.
Partner Type (Last Touch Channel Detail) Dimension
The type of partner associated with the last marketing channel interaction, providing detailed attribution.
Partner Type (Marketing Channel Detail) Dimension
The type of partner associated with a marketing channel, providing detailed campaign information.
Product Dimension
A dimension representing a specific product.
Product Name (Product) Dimension
A dimension representing the name of a specific product.
Product Type (Product) Dimension
A classification or category that defines the type of a product. This dimension helps in grouping products for reporting, useful for analyzing performance across different product categories.
Product Views (productinstances) Metric
A metric representing the total number of times product pages were viewed.
Promotion (Tracking Code) Dimension
Represents the specific promotional campaign or initiative associated with user interactions, often captured through a tracking code for marketing analysis.
Quarter Dimension
A time-based dimension that aggregates data into quarterly periods, represented by `variables/daterangequarter` in the API.
Referring Domain Dimension
The domain from which a visitor was referred to the site.
Regions Dimension
Geographical regions from which visitors accessed the website.
Report Suite Id Dimension
The unique identifier for an Adobe Analytics report suite, which contains a collection of data and settings for a website or app.
Revenue (purchase event) (revenue) Metric
The total monetary value generated from all purchase events. This metric is essential for understanding the financial performance of products or campaigns.
Revenue (revenue) Metric
A metric representing the total monetary value of transactions or sales.
Revenue (€) (revenue) Metric
The total monetary value generated from transactions, expressed in Euros.
Search Engine - Natural Dimension
A dimension identifying the search engine used for organic (natural) search traffic.
Search Engine - Paid Dimension
A dimension identifying the search engine used for paid search traffic.
Segment Dimension
A dimension used to filter data based on specific criteria, allowing analysis of subsets of visitors or visits.
Segment (Tracking Code) Dimension
A user-defined or system-defined group of visitors, visits, or hits that share common characteristics, used for targeted analysis.
Server Dimension
The web server that hosted the page viewed by the visitor.
Single Page Visits Dimension
The number of visits to the site where the visitor viewed only a single unique page.
Single Page Visits (singlepagevisits) Metric
A metric counting visits that consisted of only one page view. Similar to bounces.
Site Section Dimension
A logical grouping of pages within a website, representing a major content area.
Source (Tracking Code) Dimension
A dimension, often corresponding to `variables/campaign` or a custom eVar, used to identify the origin or source of traffic through a designated tracking code.
Total Seconds Spent (itemtimespent) Metric
A metric representing the total time spent (in seconds) on a specific item or page.
Tracking Code Dimension
A general dimension representing a code used to track marketing initiatives or specific content.
Tracking Code Instances (campaigninstances) Metric
The number of times a specific tracking code, often used for campaign measurement, was observed or recorded. This helps evaluate the performance and reach of marketing campaigns.
Trackingcode Dimension
A unique code or parameter used to identify and track specific marketing campaigns, advertisements, or content.
Type (Product) Dimension
Categorizes products based on their type, allowing for analysis of sales, views, or other metrics by product category.
US DMA Dimension
Designated Market Area (DMA) in the United States, used for geographical targeting and reporting.
US States Dimension
Individual states within the United States from which visitors accessed the website.
UTM Campaign (Campaign Tracking) Dimension
The name of the marketing campaign as identified by the utm_campaign URL parameter, specifically for campaign tracking purposes.
UTM Source (Campaign Tracking) Dimension
The UTM Source (Campaign Tracking) field captures the marketing tracking code associated with a user's visit, often originating from URL parameters like 'cid' or other UTM-style parameters. This data populates the 'Tracking Code' dimension in Adobe Analytics, providing insights into traffic sources and campaign effectiveness.
Unique Visitors (visitors) Metric
A metric representing the number of distinct individuals who visited a website or application.
Units (purchase event) (units) Metric
The total quantity of products purchased across all orders. This metric is crucial for e-commerce sites to measure product popularity and conversion effectiveness.
Units (units) Metric
Represents the total quantity of products purchased across all orders within a specified time period, a key metric for e-commerce conversion measurement.
Users (Mobile) (cm_mobile_users_defaultmetric) Metric
Measures the total number of unique users interacting with a mobile application.
Video Completes (e67) (videocomplete) Metric
A metric representing the count of times users have watched a video to its completion, often tied to a custom event (e67) in Adobe Analytics.
Video Starts (e63) (videostart) Metric
A metric representing the count of times users have initiated playback of a video, often tied to a custom event (e63) in Adobe Analytics.
Visitors with Experience Cloud ID (visitorsmcvisid) Metric
This metric counts the number of visitors who have been identified by Adobe using the Visitor ID Service or Experience Platform Identity Service, providing insight into cross-device identification.
Visits (visits) Metric
A metric representing the total number of visits to a website or application.
Week Dimension
A time dimension representing a specific week, used for weekly breakdowns in reports.
Year Dimension
A time dimension representing a specific year, used for yearly breakdowns in reports.
utm_campaign (Marketing Channel Detail) Dimension
The name of the marketing campaign as identified by the utm_campaign URL parameter, providing detail for a marketing channel.
utm_campaign (Tracking Code) Dimension
Identifies the specific marketing campaign that drove traffic to the site, captured via the 'utm_campaign' URL parameter.
utm_content (Marketing Channel Detail) Dimension
The specific content used in an ad or link, identified by the utm_content URL parameter, providing detail for a marketing channel.
utm_content (Tracking Code) Dimension
Distinguishes between similar content or links within the same ad or promotion, captured via the 'utm_content' URL parameter.
utm_creative_format (Marketing Channel Detail) Dimension
The format of the creative used in a marketing campaign, identified via tracking parameters, providing detail for a marketing channel.
utm_creative_format (Tracking Code) Dimension
Specifies the format of the creative used in a marketing campaign, providing insight into asset performance.
utm_medium (Marketing Channel Detail) Dimension
The marketing medium (e.g., organic, CPC, email) identified by the utm_medium URL parameter, providing detail for a marketing channel.
utm_medium (Tracking Code) Dimension
Indicates the medium that referred the user, such as email, CPC, or social, captured via the 'utm_medium' URL parameter.
utm_source (Marketing Channel Detail) Dimension
The source of the traffic (e.g., Google, Facebook) identified by the utm_source URL parameter, providing detail for a marketing channel.
utm_source (Tracking Code) Dimension
Identifies the source of the traffic, such as a search engine, newsletter, or other referrer, captured via the 'utm_source' URL parameter.
utm_term (Marketing Channel Detail) Dimension
The paid search keyword or ad term identified by the utm_term URL parameter, providing detail for a marketing channel.
utm_term (Tracking Code) Dimension
Captures the paid keyword used for search advertising, allowing for analysis of search query performance, via the 'utm_term' URL parameter.
variables/daterangeweek week Dimension
This dimension specifies the weekly time period for which data is collected. It allows users to segment and analyze their data on a week-by-week basis, enabling time-series analysis and historical comparisons.