Adobe Analytics 2.0 (Workspace): Most-used fields

The table below gives information about most-used fields that you can import from Adobe Analytics 2.0 (Workspace). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Acquisition Content	Acquisition Content	The specific content responsible for acquiring a user, often related to ad creative or landing page content.	dimension
Acquisition Medium	Acquisition Medium	The marketing medium (e.g., organic, paid) through which a user was acquired.	dimension
Acquisition Name	Acquisition Name	The name of the marketing campaign or source that led to the user’s visit or conversion.	dimension
Acquisition Source	Acquisition Source	The specific source (e.g., search engine, social media platform) through which a user was acquired.	dimension
Acquisition Term	Acquisition Term	The search term or keyword that led to a user’s acquisition.	dimension
Activity Map Region	Activity Map Region	A specific region or area on a webpage that is being tracked by Activity Map, indicating user interaction.	dimension
Ad Platform (AMO ID)	Ad Platform (AMO ID)	The advertising platform used for a campaign, identified by an Adobe Marketing Cloud (AMO) ID.	dimension
Adobe Campaign Delivered (ac_delivered)	Adobe Campaign Delivered (ac_delivered)	The number of messages delivered through Adobe Campaign.	metric
Adobe Campaign Unique Click (ac_uniqueclick)	Adobe Campaign Unique Click (ac_uniqueclick)	The number of unique clicks recorded from messages sent via Adobe Campaign.	metric
Adobe Campaign Unique Open (ac_uniqueopen)	Adobe Campaign Unique Open (ac_uniqueopen)	The number of unique opens recorded for messages sent via Adobe Campaign.	metric
Adobe Campaign Unsubscribed (ac_unsubscribed)	Adobe Campaign Unsubscribed (ac_unsubscribed)	The number of users who unsubscribed from communications sent via Adobe Campaign.	metric
Advertiser	Advertiser	Represents the advertiser associated with the collected data, useful for multi-advertiser reporting and performance comparison.	dimension
All Traffic Channels First Touch	All Traffic Channels First Touch	The first marketing channel a visitor interacted with across all traffic sources.	dimension
All Traffic Channels Last Touch	All Traffic Channels Last Touch	The last marketing channel a visitor interacted with across all traffic sources before a conversion or visit.	dimension
Average Time Spent on Site (seconds) (averagetimespentonsite)	Average Time Spent on Site (seconds) (averagetimespentonsite)	A calculated metric representing the average time (in seconds) that visitors spend on the entire site during a visit.	metric
Average Time on Site (cm_average_time_on_site_defaultmetric)	Average Time on Site (cm_average_time_on_site_defaultmetric)	A calculated metric representing the average duration (in seconds) that visitors spend on the entire site during a visit. Identified by ‘cm_’ prefix for calculated metrics.	metric
Bounce Rate (bouncerate)	Bounce Rate (bouncerate)	A calculated metric representing the percentage of visits that were single-page visits (bounces).	metric
Bounces (bounces)	Bounces (bounces)	A metric representing the number of visits where a user viewed only one page and then left the site.	metric
Campaign (AMO ID)	Campaign (AMO ID)	The name of the marketing campaign, identified by an Adobe Marketing Cloud (AMO) ID.	dimension
Campaign (Marketing Channel Detail)	Campaign (Marketing Channel Detail)	The name of the marketing campaign, providing detailed information about the marketing channel.	dimension
Campaign (Tracking Code)	Campaign (Tracking Code)	Identifies a marketing campaign, often derived from tracking codes, to analyze the effectiveness of various promotional efforts.	dimension
Campaign Name (Tracking Code)	Campaign Name (Tracking Code)	The name of the marketing campaign, derived from tracking codes.	dimension
Campaigns (Tracking Code)	Campaigns (Tracking Code)	A dimension representing the marketing campaigns identified by tracking codes.	dimension
Cart Additions (cartadditions)	Cart Additions (cartadditions)	The ‘Cart additions’ metric shows the total number of times a visitor added an item to their shopping cart, indicating interest in a product within the conversion funnel.	metric
Cart Removals (cartremovals)	Cart Removals (cartremovals)	Measures the number of times visitors removed items from their shopping cart, indicating potential points of abandonment in the conversion funnel.	metric
Cart Views (cartviews)	Cart Views (cartviews)	The number of times a shopping cart was viewed by visitors.	metric
Carts (carts)	Carts (carts)	The number of times a shopping cart was created or opened.	metric
Category	Category	The classification or grouping of content, products, or other site elements.	dimension
Channel Type (Last Touch Channel)	Channel Type (Last Touch Channel)	The category or type of the last marketing channel that a visitor interacted with before a conversion or visit.	dimension
Checkouts (checkouts)	Checkouts (checkouts)	The number of times visitors initiated the checkout process.	metric
Company Id	Company Id	The unique identifier for the company associated with the Adobe Analytics account. This is a crucial ID for authenticating and making API calls.	dimension
Content Segment	Content Segment	A classification that groups content based on predefined criteria, enabling analysis of user engagement with specific types of content.	dimension
Conversion Rate (cm_visits_orders_defaultmetric)	Conversion Rate (cm_visits_orders_defaultmetric)	The percentage of visits to the site that result in a completed transaction.	metric
Countries	Countries	A geographic dimension representing the country from which a visitor accessed the site.	dimension
Date (Marketing Channel Detail)	Date (Marketing Channel Detail)	The specific date associated with marketing channel activity or data.	dimension
Day	Day	A time dimension representing a specific day, used for daily breakdowns in reports.	dimension
Day of Week	Day of Week	Identifies the day of the week (e.g., Monday, Tuesday) for analytics reporting.	dimension
Domain	Domain	The domain name of the website or referring source.	dimension
Download Link Instances (downloadlinkinstances)	Download Link Instances (downloadlinkinstances)	The number of times visitors clicked on a link to download a file.	metric
Entries (entries)	Entries (entries)	A metric representing the number of times a dimension item was the entry point for a visit.	metric
Entry Page	Entry Page	The first page a visitor viewed during their session on a website, used as a dimension to understand common entry points.	dimension
Entry Page Original	Entry Page Original	The original first page a visitor viewed during their session, before any redirects or modifications. Used as a dimension to understand initial entry points.	dimension
Exit Link	Exit Link	The specific URL of a link that led visitors away from the website.	dimension
Exit Link Instances (exitlinkinstances)	Exit Link Instances (exitlinkinstances)	The number of times visitors clicked on a link that led them away from the website.	metric
Exit Rate (cm_exit_rate_defaultmetric)	Exit Rate (cm_exit_rate_defaultmetric)	The percentage of visits that ended on a specific page or from a specific link.	metric
Exits (exits)	Exits (exits)	The ‘Exits’ metric indicates the number of times a given dimension item (e.g., a page) is recorded as the last value in a visitor’s session before they leave the site.	metric
First Touch Channel	First Touch Channel	The initial marketing channel that brought a visitor to the website.	dimension
First Touch Channel Detail	First Touch Channel Detail	Detailed information about the initial marketing channel that brought a visitor to the website.	dimension
Hour of Day	Hour of Day	A time dimension representing the hour of the day, allowing analysis of hourly trends.	dimension
Item Id	Item Id	The unique identifier for an item, such as a product, used in conjunction with metrics for detailed reporting.	dimension
Landing Type (AMO ID)	Landing Type (AMO ID)	The classification of the landing page experience, often linked to an Adobe Marketing Cloud (AMO) ID for campaign analysis.	dimension
Language	Language	A dimension representing the language setting of a visitor’s browser or device.	dimension
Last Touch Channel	Last Touch Channel	The last marketing channel that a customer interacted with before a conversion or other event, used as a dimension for attribution analysis.	dimension
Last Touch Channel Detail	Last Touch Channel Detail	Provides more granular detail about the last marketing channel, used as a dimension for more specific attribution analysis.	dimension
Marketing Channel	Marketing Channel	A dimension categorizing the marketing channel that drove traffic to the site (e.g., Paid Search, Social).	dimension
Marketing Channel Detail	Marketing Channel Detail	A dimension providing granular information about the specific marketing channel, such as the ad group or creative.	dimension
Medium (Tracking Code)	Medium (Tracking Code)	The marketing medium (e.g., organic, CPC, email) associated with a campaign, captured via a tracking code.	dimension
Mobile Carrier	Mobile Carrier	The mobile network operator or carrier used by the visitor.	dimension
Mobile Device Type	Mobile Device Type	The type of mobile device used by the visitor (e.g., smartphone, tablet).	dimension
Mobile Manufacturer	Mobile Manufacturer	The manufacturer of the mobile device used by the visitor.	dimension
Month	Month	A time dimension representing a specific month, used for monthly breakdowns in reports.	dimension
Network (AMO ID)	Network (AMO ID)	The advertising network (e.g., Google Ads, Facebook Ads) associated with a campaign, identified by an Adobe Marketing Cloud (AMO) ID.	dimension
Occurrences (occurrences)	Occurrences (occurrences)	The total number of times a dimension item occurred or was captured.	metric
Orders (orders)	Orders (orders)	A metric representing the total number of completed purchase events.	metric
Page	Page	The name or URL of a specific page on the website.	dimension
Page Views (pageviews)	Page Views (pageviews)	A metric representing the total number of times pages were viewed.	metric
Page Views / Unique Visitor (cm_page_views_divided_by_unique_visitors)	Page Views / Unique Visitor (cm_page_views_divided_by_unique_visitors)	The average number of page views recorded per unique visitor.	metric
Page Views / Visits (cm_pageviews_visit_defaultmetric)	Page Views / Visits (cm_pageviews_visit_defaultmetric)	A calculated metric representing the average number of page views per visit. Identified by ‘cm_’ prefix for calculated metrics.	metric
Paid Search	Paid Search	A dimension representing traffic originating from paid search advertising efforts.	dimension
Partner Type (Last Touch Channel Detail)	Partner Type (Last Touch Channel Detail)	The type of partner associated with the last marketing channel interaction, providing detailed attribution.	dimension
Partner Type (Marketing Channel Detail)	Partner Type (Marketing Channel Detail)	The type of partner associated with a marketing channel, providing detailed campaign information.	dimension
Product	Product	A dimension representing a specific product.	dimension
Product Name (Product)	Product Name (Product)	A dimension representing the name of a specific product.	dimension
Product Views (productinstances)	Product Views (productinstances)	A metric representing the total number of times product pages were viewed.	metric
Promotion (Tracking Code)	Promotion (Tracking Code)	Represents the specific promotional campaign or initiative associated with user interactions, often captured through a tracking code for marketing analysis.	dimension
Referring Domain	Referring Domain	The domain from which a visitor was referred to the site.	dimension
Regions	Regions	Geographical regions from which visitors accessed the website.	dimension
Report Suite Id	Report Suite Id	The unique identifier for an Adobe Analytics report suite, which contains a collection of data and settings for a website or app.	dimension
Revenue (revenue)	Revenue (revenue)	A metric representing the total monetary value of transactions or sales.	metric
Revenue (€) (revenue)	Revenue (€) (revenue)	The total monetary value generated from transactions, expressed in Euros.	metric
Search Engine - Natural	Search Engine - Natural	A dimension identifying the search engine used for organic (natural) search traffic.	dimension
Search Engine - Paid	Search Engine - Paid	A dimension identifying the search engine used for paid search traffic.	dimension
Segment	Segment	A dimension used to filter data based on specific criteria, allowing analysis of subsets of visitors or visits.	dimension
Segment (Tracking Code)	Segment (Tracking Code)	A user-defined or system-defined group of visitors, visits, or hits that share common characteristics, used for targeted analysis.	dimension
Server	Server	The web server that hosted the page viewed by the visitor.	dimension
Single Page Visits	Single Page Visits	The number of visits to the site where the visitor viewed only a single unique page.	dimension
Single Page Visits (singlepagevisits)	Single Page Visits (singlepagevisits)	A metric counting visits that consisted of only one page view. Similar to bounces.	metric
Site Section	Site Section	A logical grouping of pages within a website, representing a major content area.	dimension
Site Sections (Channel)	Site Sections (Channel)	Broad categories or sections of the website, often used to organize content or traffic.	dimension
Total Seconds Spent (itemtimespent)	Total Seconds Spent (itemtimespent)	A metric representing the total time spent (in seconds) on a specific item or page.	metric
Tracking Code	Tracking Code	A general dimension representing a code used to track marketing initiatives or specific content.	dimension
Trackingcode	Trackingcode	A unique code or parameter used to identify and track specific marketing campaigns, advertisements, or content.	dimension
Type (Product)	Type (Product)	Categorizes products based on their type, allowing for analysis of sales, views, or other metrics by product category.	dimension
URL (URL)	URL (URL)	The full Uniform Resource Locator of a webpage.	dimension
US DMA	US DMA	Designated Market Area (DMA) in the United States, used for geographical targeting and reporting.	dimension
US States	US States	Individual states within the United States from which visitors accessed the website.	dimension
UTM Campaign (Campaign Tracking)	UTM Campaign (Campaign Tracking)	The name of the marketing campaign as identified by the utm_campaign URL parameter, specifically for campaign tracking purposes.	dimension
UTM Source (Campaign Tracking)	UTM Source (Campaign Tracking)	Specifies the origin or referrer of traffic, such as a search engine, newsletter, or other referring site, as identified by the UTM Source parameter in marketing campaign tracking. This helps attribute traffic to its original source.	dimension
Unique Visitors (visitors)	Unique Visitors (visitors)	A metric representing the number of distinct individuals who visited a website or application.	metric
Units (units)	Units (units)	Represents the total quantity of products purchased across all orders within a specified time period, a key metric for e-commerce conversion measurement.	metric
Users (Mobile) (cm_mobile_users_defaultmetric)	Users (Mobile) (cm_mobile_users_defaultmetric)	Measures the total number of unique users interacting with a mobile application.	metric
Video Completes (e67) (videocomplete)	Video Completes (e67) (videocomplete)	A metric representing the count of times users have watched a video to its completion, often tied to a custom event (e67) in Adobe Analytics.	metric
Video Starts (e63) (videostart)	Video Starts (e63) (videostart)	A metric representing the count of times users have initiated playback of a video, often tied to a custom event (e63) in Adobe Analytics.	metric
Visitor’s country	Visitor’s country	The geographical country from which the visitor accessed the website.	dimension
Visits (visits)	Visits (visits)	A metric representing the total number of visits to a website or application.	metric
Week	Week	A time dimension representing a specific week, used for weekly breakdowns in reports.	dimension
Year	Year	A time dimension representing a specific year, used for yearly breakdowns in reports.	dimension
utm_campaign (Marketing Channel Detail)	utm_campaign (Marketing Channel Detail)	The name of the marketing campaign as identified by the utm_campaign URL parameter, providing detail for a marketing channel.	dimension
utm_campaign (Tracking Code)	utm_campaign (Tracking Code)	Identifies the specific marketing campaign that drove traffic to the site, captured via the ‘utm_campaign’ URL parameter.	dimension
utm_content (Marketing Channel Detail)	utm_content (Marketing Channel Detail)	The specific content used in an ad or link, identified by the utm_content URL parameter, providing detail for a marketing channel.	dimension
utm_content (Tracking Code)	utm_content (Tracking Code)	Distinguishes between similar content or links within the same ad or promotion, captured via the ‘utm_content’ URL parameter.	dimension
utm_creative_format (Marketing Channel Detail)	utm_creative_format (Marketing Channel Detail)	The format of the creative used in a marketing campaign, identified via tracking parameters, providing detail for a marketing channel.	dimension
utm_creative_format (Tracking Code)	utm_creative_format (Tracking Code)	Specifies the format of the creative used in a marketing campaign, providing insight into asset performance.	dimension
utm_medium (Marketing Channel Detail)	utm_medium (Marketing Channel Detail)	The marketing medium (e.g., organic, CPC, email) identified by the utm_medium URL parameter, providing detail for a marketing channel.	dimension
utm_medium (Tracking Code)	utm_medium (Tracking Code)	Indicates the medium that referred the user, such as email, CPC, or social, captured via the ‘utm_medium’ URL parameter.	dimension
utm_source (Marketing Channel Detail)	utm_source (Marketing Channel Detail)	The source of the traffic (e.g., Google, Facebook) identified by the utm_source URL parameter, providing detail for a marketing channel.	dimension
utm_source (Tracking Code)	utm_source (Tracking Code)	Identifies the source of the traffic, such as a search engine, newsletter, or other referrer, captured via the ‘utm_source’ URL parameter.	dimension
utm_term (Marketing Channel Detail)	utm_term (Marketing Channel Detail)	The paid search keyword or ad term identified by the utm_term URL parameter, providing detail for a marketing channel.	dimension
utm_term (Tracking Code)	utm_term (Tracking Code)	Captures the paid keyword used for search advertising, allowing for analysis of search query performance, via the ‘utm_term’ URL parameter.	dimension
week	week	Represents the weekly aggregation period for data within reports. When selected as a date granularity, data is broken down and displayed in weekly intervals, ideal for analyzing trends over weeks.	dimension