Adobe Analytics 2.0 (Workspace): Most-used fields#
The table below gives information about most-used fields that you can import from Adobe Analytics 2.0 (Workspace). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
AM/PM |
AM/PM |
Indicates whether an event or metric occurred in the AM (before noon) or PM (after noon) part of the day. |
dimension |
AMO Clicks (amo_clicks) |
AMO Clicks (amo_clicks) |
Measures the number of clicks on advertisements managed through Adobe Media Optimizer (AMO). |
metric |
AMO Cost (amo_cost) |
AMO Cost (amo_cost) |
Represents the total cost associated with advertising campaigns managed through Adobe Media Optimizer (AMO). |
metric |
AMO ID |
AMO ID |
A unique identifier associated with an entity within Adobe Media Optimizer (AMO), such as an ad, keyword, or campaign. |
dimension |
AMO Impressions (amo_impressions) |
AMO Impressions (amo_impressions) |
Counts the total number of times advertisements managed through Adobe Media Optimizer (AMO) were displayed to users. |
metric |
Account (AMO ID) |
Account (AMO ID) |
Represents the account identifier, often an Adobe Marketing Cloud (AMO) ID, used to categorize and filter data related to specific accounts or advertisers. This is a common dimension in reporting. |
dimension |
Acquisition Content |
Acquisition Content |
Refers to the specific content (e.g., ad copy, email subject) that drove a user to the website or application. |
dimension |
Acquisition Link Clicks (cm_aquisition_link_clicks_defaultmetric) |
Acquisition Link Clicks (cm_aquisition_link_clicks_defaultmetric) |
Measures the number of clicks on links specifically designed to drive user acquisition. |
metric |
Acquisition Medium |
Acquisition Medium |
A marketing dimension representing the medium through which a customer was acquired. |
dimension |
Acquisition Source |
Acquisition Source |
Indicates the origin or channel through which a user first arrived at the website or application. |
dimension |
Acquisition Term |
Acquisition Term |
Captures the search term or keyword that led a user to the website or application as part of an acquisition effort. |
dimension |
Activity Conversions (targetconversion) |
Activity Conversions (targetconversion) |
A metric representing the total number of conversions attributed to an activity or test. |
metric |
Activity Map Region |
Activity Map Region |
A dimension identifying specific regions within a page tracked by Activity Map, often indicating areas of user interaction. |
dimension |
Ad Platform (AMO ID) |
Ad Platform (AMO ID) |
Specifies the advertising platform from which traffic originated, identified by its Adobe Media Optimizer (AMO) ID. |
dimension |
Ad Type (AMO ID) |
Ad Type (AMO ID) |
Categorizes the type of advertisement, with context from Adobe Media Optimizer (AMO) ID. |
dimension |
Adobe Campaign Clicked (ac_clicked) |
Adobe Campaign Clicked (ac_clicked) |
A metric representing the total number of clicks on links within an Adobe Campaign email or message. |
metric |
Adobe Campaign Delivered (ac_delivered) |
Adobe Campaign Delivered (ac_delivered) |
A metric representing the total number of Adobe Campaign emails or messages successfully delivered to recipients. |
metric |
Adobe Campaign Opened (ac_opened) |
Adobe Campaign Opened (ac_opened) |
A metric representing the total number of times an Adobe Campaign email or message was opened. |
metric |
Adobe Campaign Sent (ac_sent) |
Adobe Campaign Sent (ac_sent) |
A metric representing the total number of Adobe Campaign emails or messages sent. |
metric |
Adobe Campaign Unique Click (ac_uniqueclick) |
Adobe Campaign Unique Click (ac_uniqueclick) |
A metric representing the number of unique clicks on links within an Adobe Campaign email or message. |
metric |
Adobe Campaign Unique Open (ac_uniqueopen) |
Adobe Campaign Unique Open (ac_uniqueopen) |
A metric representing the number of unique opens for an Adobe Campaign email or message. |
metric |
Adobe Campaign Unsubscribed (ac_unsubscribed) |
Adobe Campaign Unsubscribed (ac_unsubscribed) |
A metric representing the total number of users who unsubscribed from Adobe Campaign communications. |
metric |
Advertiser |
Advertiser |
A dimension identifying the advertiser associated with marketing campaigns. |
dimension |
All Traffic Channels First Touch |
All Traffic Channels First Touch |
Identifies the very first marketing channel a user engaged with across all traffic sources. |
dimension |
All Traffic Channels Last Touch |
All Traffic Channels Last Touch |
Identifies the final marketing channel a user engaged with across all traffic sources before a conversion. |
dimension |
App Id |
App Id |
A dimension representing the unique identifier for a mobile application. |
dimension |
App Users (cm_app_users_defaultmetric) |
App Users (cm_app_users_defaultmetric) |
A calculated metric representing the number of unique users of a mobile application. Identified by ‘cm_’ prefix for calculated metrics. |
metric |
Average Page Depth (averagepagedepth) |
Average Page Depth (averagepagedepth) |
Calculates the average number of pages viewed during a single visit or session. |
metric |
Average Page Views per Visit (pageviewspervisit) |
Average Page Views per Visit (pageviewspervisit) |
A calculated metric representing the average number of page views that occurred during a single visit. |
metric |
Average Revenue Per Cart (cm_average_revenue_per_cart_defaultmetric) |
Average Revenue Per Cart (cm_average_revenue_per_cart_defaultmetric) |
This is a calculated metric that represents the average revenue generated per shopping cart. It is typically derived from other standard metrics like total revenue and the number of carts, offering insights into the value of each conversion. |
metric |
Average Session Length (Mobile) (cm_average_session_length_mobile_defaultmetric) |
Average Session Length (Mobile) (cm_average_session_length_mobile_defaultmetric) |
Calculates the average duration of a user session within a mobile application. |
metric |
Average Session Length (Mobile) (cm_mobile_avg_session_length_defaultmetric) |
Average Session Length (Mobile) (cm_mobile_avg_session_length_defaultmetric) |
Calculates the average duration of a user session within a mobile application. |
metric |
Average Time Spent on Site (seconds) (averagetimespentonsite) |
Average Time Spent on Site (seconds) (averagetimespentonsite) |
A calculated metric representing the average time (in seconds) that visitors spend on the entire site during a visit. |
metric |
Average Time on Site (cm_average_time_on_site_defaultmetric) |
Average Time on Site (cm_average_time_on_site_defaultmetric) |
A calculated metric representing the average duration (in seconds) that visitors spend on the entire site during a visit. Identified by ‘cm_’ prefix for calculated metrics. |
metric |
Bookings (orders) |
Bookings (orders) |
A metric representing the total number of orders placed or bookings made. |
metric |
Bounce Rate (bouncerate) |
Bounce Rate (bouncerate) |
A calculated metric representing the percentage of visits that were single-page visits (bounces). |
metric |
Bounces (bounces) |
Bounces (bounces) |
A metric representing the number of visits where a user viewed only one page and then left the site. |
metric |
Browser |
Browser |
A dimension identifying the web browser used by visitors. |
dimension |
Browser Type |
Browser Type |
Categorizes the types and versions of web browsers used by visitors (e.g., Chrome, Firefox, Safari). |
dimension |
Campaign (AMO ID) |
Campaign (AMO ID) |
The unique identifier for a marketing campaign, often an Adobe Marketing Cloud (AMO) ID. Used as a dimension to analyze performance by campaign. |
dimension |
Campaign (Campaigns: Tracking Code) |
Campaign (Campaigns: Tracking Code) |
Identifies a specific marketing campaign, often associated with a unique tracking code used for attribution. |
dimension |
Campaign (First Touch Channel Detail) |
Campaign (First Touch Channel Detail) |
The marketing campaign associated with the first touch channel, providing granular attribution detail. |
dimension |
Campaign (Last Touch Channel Detail) |
Campaign (Last Touch Channel Detail) |
The marketing campaign associated with the last touch channel, providing granular attribution detail. |
dimension |
Campaign (Marketing Channel Detail) |
Campaign (Marketing Channel Detail) |
The marketing campaign associated with a specific marketing channel, providing granular detail. |
dimension |
Campaign (Tracking Code) |
Campaign (Tracking Code) |
The name or ID of a marketing campaign, derived from a tracking code. |
dimension |
Campaign ID |
Campaign ID |
The unique identifier for a marketing campaign. |
dimension |
Campaign Medium (Campaign External Code) |
Campaign Medium (Campaign External Code) |
The medium used for a marketing campaign, such as email, social, or paid search. This dimension helps categorize traffic sources. |
dimension |
Campaign Medium (Tracking Code) |
Campaign Medium (Tracking Code) |
The marketing medium associated with a campaign, derived from tracking codes. |
dimension |
Campaign Name (Campaign External Code) |
Campaign Name (Campaign External Code) |
The name or identifier associated with a marketing campaign, often corresponding to an external code used for tracking campaign performance. |
dimension |
Campaign Name (Tracking Code) |
Campaign Name (Tracking Code) |
The name of the marketing campaign, derived from tracking codes. |
dimension |
Campaign Source (Tracking Code) |
Campaign Source (Tracking Code) |
The marketing source of a campaign, derived from tracking codes. |
dimension |
Campaigns (Tracking Code) |
Campaigns (Tracking Code) |
A dimension representing the marketing campaigns identified by tracking codes. |
dimension |
Campaigns (utm_campaign) |
Campaigns (utm_campaign) |
A dimension representing marketing campaigns, identified by their UTM campaign parameter. |
dimension |
Cart Additions (E007) (cartadditions) |
Cart Additions (E007) (cartadditions) |
Measures the number of times an item was added to a shopping cart. ‘E007’ suggests it’s a custom event. |
metric |
Cart Additions (cartadditions) |
Cart Additions (cartadditions) |
A metric representing the total number of times items were added to a shopping cart. |
metric |
Cart Open (E004) (carts) |
Cart Open (E004) (carts) |
Measures the number of times a shopping cart was accessed or viewed. ‘E004’ suggests it’s a custom event. |
metric |
Cart Removals (E008) (cartremovals) |
Cart Removals (E008) (cartremovals) |
Measures the number of times an item was removed from a shopping cart. ‘E008’ suggests it’s a custom event. |
metric |
Cart Removals (cartremovals) |
Cart Removals (cartremovals) |
Measures the number of times items were removed from a shopping cart. |
metric |
Cart Views (cartviews) |
Cart Views (cartviews) |
A metric representing the number of times users viewed their shopping cart. |
metric |
Cart Visits (cartviews) |
Cart Visits (cartviews) |
A metric representing the number of visits where a user viewed their shopping cart. |
metric |
Carts (carts) |
Carts (carts) |
A metric representing the total number of carts created or in use. |
metric |
Category |
Category |
A dimension used to classify or group other dimensions or metrics, such as ‘Traffic sources’ or ‘Conversion’. |
dimension |
Channel (Last Touch Channel Detail) |
Channel (Last Touch Channel Detail) |
The marketing channel associated with the last touch, providing granular detail. |
dimension |
Channel (Marketing Channel Detail) |
Channel (Marketing Channel Detail) |
Provides a more granular breakdown of the marketing channel, offering additional context beyond the high-level channel. |
dimension |
Channel (Marketing Channel) |
Channel (Marketing Channel) |
Categorizes the marketing source that brought a visitor to the site (e.g., Email, Social, Paid Search). |
dimension |
Channel (Tracking Code) |
Channel (Tracking Code) |
The marketing channel identified by a tracking code. |
dimension |
Channel Type (Last Touch Channel) |
Channel Type (Last Touch Channel) |
The general type of the last marketing channel (e.g., Organic Search, Paid Search, Social). |
dimension |
Checkouts (E006) (checkouts) |
Checkouts (E006) (checkouts) |
Measures the number of times users initiated the checkout process. ‘E006’ suggests it’s a custom event. |
metric |
Checkouts (checkouts) |
Checkouts (checkouts) |
A metric representing the total number of times users initiated the checkout process. |
metric |
Cities |
Cities |
A geographic dimension representing the city from which a visitor accessed the site. |
dimension |
City |
City |
Identifies the city from which a visitor accesses the website or application, based on IP address location data. |
dimension |
Company Id |
Company Id |
The unique identifier for the company associated with the Adobe Analytics account. This is a crucial ID for authenticating and making API calls. |
dimension |
Content (Tracking Code) |
Content (Tracking Code) |
The specific content identifier from a tracking code, often used to differentiate ads within a campaign. |
dimension |
Content Segment |
Content Segment |
Represents a user-defined group of visitors or visits based on specific criteria related to content interactions. It allows for analysis of user behavior within that defined content segment. |
dimension |
Conversion Rate (cm_visits_orders_defaultmetric) |
Conversion Rate (cm_visits_orders_defaultmetric) |
A calculated metric representing the percentage of visits that result in an order or conversion. Identified by ‘cm_’ prefix for calculated metrics. |
metric |
Conversion Type |
Conversion Type |
A dimension categorizing different types of conversion events. |
dimension |
Countries |
Countries |
A geographic dimension representing the country from which a visitor accessed the site. |
dimension |
Crashes (mobilecrashes) |
Crashes (mobilecrashes) |
Counts the number of unexpected terminations or crashes of a mobile application. |
metric |
Creative Name (Marketing Channel) |
Creative Name (Marketing Channel) |
This dimension specifies the name of the particular creative asset (e.g., banner ad, text ad, email subject line) used within a marketing campaign and its associated marketing channel. It enables detailed analysis of individual creative performance and channel effectiveness. |
dimension |
Customer Loyalty |
Customer Loyalty |
A dimension categorizing visitors based on their loyalty to the brand or site (e.g., new, returning). |
dimension |
Date (Marketing Channel Detail) |
Date (Marketing Channel Detail) |
The date associated with data related to a marketing channel, used for time-based analysis of channel performance. |
dimension |
Date (Owned Post IDs) |
Date (Owned Post IDs) |
The date associated with data entries, allowing for time-based analysis and reporting. Can be broken down by day, month, or year. |
dimension |
Day |
Day |
A time dimension representing a specific day, used for daily breakdowns in reports. |
dimension |
Day of Month |
Day of Month |
A time dimension representing the day number within a specific month. |
metric |
Day of Week |
Day of Week |
Identifies the day of the week (e.g., Monday, Tuesday) for analytics reporting. |
dimension |
Day of Year |
Day of Year |
Identifies the specific day within a year for analytics reporting. |
metric |
Days Since First Use |
Days Since First Use |
Measures the number of days elapsed since a user’s initial interaction with the application or website. |
dimension |
Days Since First Use Instances (mobiledayssincefirstuseinstances) |
Days Since First Use Instances (mobiledayssincefirstuseinstances) |
Measures the count of instances for the ‘Days Since First Use’ metric in a mobile context. |
metric |
Days Since Last Use |
Days Since Last Use |
Measures the number of days elapsed since a user’s last interaction with the application or website. |
dimension |
Days Since Last Use Instances (mobiledayssincelastuseinstances) |
Days Since Last Use Instances (mobiledayssincelastuseinstances) |
Measures the count of instances for the ‘Days Since Last Use’ metric in a mobile context. |
metric |
Days Since Last Visit |
Days Since Last Visit |
Measures the number of days elapsed since a user’s previous visit to the website. |
dimension |
Domain |
Domain |
Identifies the domain of the website or the organizations and Internet service providers used by visitors. |
dimension |
Download Link Instances (downloadlinkinstances) |
Download Link Instances (downloadlinkinstances) |
Counts the number of times users clicked on a link to download a file. |
metric |
Entries (entries) |
Entries (entries) |
A metric representing the number of times a dimension item was the entry point for a visit. |
metric |
Entry Page |
Entry Page |
The first page a visitor viewed during their session on a website, used as a dimension to understand common entry points. |
dimension |
Entry Page Original |
Entry Page Original |
The original first page a visitor viewed during their session, before any redirects or modifications. Used as a dimension to understand initial entry points. |
dimension |
Entry Site Section |
Entry Site Section |
Identifies the first section of a website visited during a user’s session. |
dimension |
Exit Link |
Exit Link |
Identifies the specific external link that a user clicked to leave the website. |
dimension |
Exit Link Instances (exitlinkinstances) |
Exit Link Instances (exitlinkinstances) |
Counts the number of times users clicked on a link that led them away from the current website. |
metric |
Exit Rate (cm_exit_rate_defaultmetric) |
Exit Rate (cm_exit_rate_defaultmetric) |
The percentage of visits that were single-page visits, where the user left the site from the entry page. |
metric |
Exits (exits) |
Exits (exits) |
A metric representing the total number of times visitors exited the website from a particular page or during a specific event. |
metric |
External Campaigns |
External Campaigns |
Categorizes marketing efforts originating from outside the immediate digital property, such as paid search or social media campaigns. |
dimension |
First Launches (mobileinstalls) |
First Launches (mobileinstalls) |
Measures the total number of initial installations or first-time launches of a mobile application. |
metric |
First Touch Channel |
First Touch Channel |
The first marketing channel that a customer interacted with in their journey, used as a dimension for attribution analysis. |
dimension |
First Touch Channel Detail |
First Touch Channel Detail |
Provides granular detail about the first marketing channel a user interacted with. |
dimension |
Gross Revenue (revenue) |
Gross Revenue (revenue) |
Represents the total value of all sales generated, often before any deductions for returns, discounts, or taxes. |
metric |
Hour |
Hour |
A time dimension representing a specific hour of the day, used for hourly breakdowns. |
dimension |
Hour of Day |
Hour of Day |
A time dimension representing the hour of the day, allowing analysis of hourly trends. |
dimension |
Item Category (Product) |
Item Category (Product) |
A dimension used to classify products into broader categories. |
dimension |
Item Id |
Item Id |
The unique identifier for an item, such as a product, used in conjunction with metrics for detailed reporting. |
metric |
Keyword (Tracking Code) |
Keyword (Tracking Code) |
Identifies the specific search term or keyword associated with a tracking code that led a user to the site. |
dimension |
Landing Type (AMO ID) |
Landing Type (AMO ID) |
Categorizes the type of landing experience provided by an advertisement, with context from Adobe Media Optimizer (AMO) ID. |
dimension |
Language |
Language |
A dimension representing the language setting of a visitor’s browser or device. |
dimension |
Last Touch Channel |
Last Touch Channel |
The last marketing channel that a customer interacted with before a conversion or other event, used as a dimension for attribution analysis. |
dimension |
Last Touch Channel Detail |
Last Touch Channel Detail |
Provides more granular detail about the last marketing channel, used as a dimension for more specific attribution analysis. |
dimension |
Launch Source |
Launch Source |
This dimension identifies the origin or initial channel that led a user to the website or initiated a session. It helps attribute the starting point of user journeys, such as direct traffic, organic search, or specific campaigns. |
dimension |
Launches (mobilelaunches) |
Launches (mobilelaunches) |
Counts the total number of times a mobile application has been launched by users. |
metric |
Launches/User (cm_launches_user_defaultmetric) |
Launches/User (cm_launches_user_defaultmetric) |
A calculated metric representing the average number of times an application was launched per user. Identified by ‘cm_’ prefix for calculated metrics. |
metric |
Marketing Channel |
Marketing Channel |
A dimension categorizing the marketing channel that drove traffic to the site (e.g., Paid Search, Social). |
dimension |
Marketing Channel Detail |
Marketing Channel Detail |
A dimension providing granular information about the specific marketing channel, such as the ad group or creative. |
dimension |
Medium (Tracking Code) |
Medium (Tracking Code) |
The marketing medium (e.g., CPC, email) derived from a tracking code. |
dimension |
Minute |
Minute |
A time dimension representing a specific minute, used for granular time-based analysis. |
dimension |
Mobile Device |
Mobile Device |
A dimension categorizing general mobile device usage. |
dimension |
Mobile Device Type |
Mobile Device Type |
A dimension representing the type of mobile device used by visitors (e.g., tablet, smartphone). |
dimension |
Mobile Manufacturer |
Mobile Manufacturer |
Identifies the manufacturer of the mobile device used by the visitor (e.g., Apple, Samsung). |
dimension |
Mobile Views (mobileviews) |
Mobile Views (mobileviews) |
Counts the total number of views or screen displays within a mobile application. |
metric |
Monitor Resolution |
Monitor Resolution |
Indicates the screen resolution of the monitor used by the visitor. |
dimension |
Month |
Month |
A time dimension representing a specific month, used for monthly breakdowns in reports. |
dimension |
Month of Year |
Month of Year |
A time dimension representing the month number within a specific year. |
dimension |
Navigation URL (Page Resources) |
Navigation URL (Page Resources) |
This dimension captures the full URL of the page a user navigates to or views on the website. It provides granular detail about the specific web addresses visited, allowing for content and path analysis. |
dimension |
Network (AMO ID) |
Network (AMO ID) |
Identifies the advertising network associated with an ad, with context from Adobe Media Optimizer (AMO) ID. |
dimension |
Occurrences (occurrences) |
Occurrences (occurrences) |
A metric representing the total number of times a dimension item occurred or an event happened. |
metric |
Operating System Types |
Operating System Types |
A dimension representing the operating system (e.g., Windows, iOS, Android) used by visitors. |
dimension |
Operating System Version (SDK) |
Operating System Version (SDK) |
Identifies the specific version of the operating system used by a mobile device, often in the context of an SDK. |
dimension |
Operating Systems |
Operating Systems |
Identifies the operating system (e.g., iOS, Android, Windows) used by visitors. |
dimension |
Order (purchase event) (orders) |
Order (purchase event) (orders) |
A metric representing the total number of completed purchase events, specifically indicating an order. |
metric |
Orders (E002) (orders) |
Orders (E002) (orders) |
Measures the total number of completed purchase transactions. ‘E002’ suggests it’s a custom event. |
metric |
Orders (Web) (orders) |
Orders (Web) (orders) |
Measures the total number of completed purchase transactions specifically originating from web channels. |
metric |
Orders (orders) |
Orders (orders) |
A metric representing the total number of completed purchase events. |
metric |
Orders [Web] (orders) |
Orders [Web] (orders) |
Measures the total number of completed purchase transactions specifically originating from web channels. |
metric |
Page |
Page |
A dimension representing a specific page on the website. |
dimension |
Page Events (pageevents) |
Page Events (pageevents) |
A metric representing the total number of custom events tracked on pages. |
metric |
Page Views (pageviews) |
Page Views (pageviews) |
A metric representing the total number of times pages were viewed. |
metric |
Page Views / Unique Visitor (cm_page_views_divided_by_unique_visitors) |
Page Views / Unique Visitor (cm_page_views_divided_by_unique_visitors) |
A calculated metric representing the average number of page views per unique visitor. Identified by ‘cm_’ prefix for calculated metrics. |
metric |
Page Views / Visits (cm_pageviews_visit_defaultmetric) |
Page Views / Visits (cm_pageviews_visit_defaultmetric) |
A calculated metric representing the average number of page views per visit. Identified by ‘cm_’ prefix for calculated metrics. |
metric |
Pages |
Pages |
Identifies the names or titles of individual pages viewed on the website. |
dimension |
Paid Search |
Paid Search |
A dimension representing traffic originating from paid search advertising efforts. |
dimension |
Partner Type (Last Touch Channel Detail) |
Partner Type (Last Touch Channel Detail) |
Provides granular details about the last marketing channel that a visitor interacted with, such as the referring domain or specific partner identifier that drove traffic. |
dimension |
Partner Type (Marketing Channel Detail) |
Partner Type (Marketing Channel Detail) |
Provides granular details about a marketing channel, used especially in custom attribution reports, such as the type of partner or specific identifier within that channel. |
dimension |
Placement (Tracking Code) |
Placement (Tracking Code) |
Specifies the location or context (e.g., ad slot) where an advertisement or content was displayed, associated with a tracking code. |
dimension |
Product |
Product |
A dimension representing a specific product. |
dimension |
Product Category (Product) |
Product Category (Product) |
A dimension used to classify products into broader categories. |
dimension |
Product Name (Product) |
Product Name (Product) |
A dimension representing the name of a specific product. |
dimension |
Product Views (productinstances) |
Product Views (productinstances) |
A metric representing the total number of times product pages were viewed. |
metric |
Promotion (Tracking Code) |
Promotion (Tracking Code) |
The identifier or code used to track the performance of specific promotions or marketing efforts across various online channels. |
dimension |
Purchase Event (orders) |
Purchase Event (orders) |
Registers a completed purchase as an event, indicating the occurrence of a transaction. |
metric |
Purchase Units (units) |
Purchase Units (units) |
Measures the total quantity of items bought in purchase transactions. |
metric |
Quarter |
Quarter |
A time dimension representing a specific calendar quarter, used for quarterly breakdowns in reports. |
dimension |
Receipt Event (orders) |
Receipt Event (orders) |
This field represents a conversion event, specifically the successful completion of an order or a purchase receipt. It is a key metric for tracking e-commerce transactions and measuring the total number of orders. |
metric |
Referrer |
Referrer |
A dimension representing the URL of the page that referred a visitor to the current page. |
dimension |
Referrer Type |
Referrer Type |
A dimension categorizing the type of referrer (e.g., search engine, social network, direct). |
dimension |
Referring Domain |
Referring Domain |
A dimension representing the domain that referred a visitor to the site. |
dimension |
Regions |
Regions |
A geographic dimension representing a region or state within a country. |
dimension |
Report Suite Id |
Report Suite Id |
The unique identifier for an Adobe Analytics report suite, which contains a collection of data and settings for a website or app. |
dimension |
Report suite (Tracking Code) |
Report suite (Tracking Code) |
The Report Suite ID (RSID) associated with the data, crucial for specifying which dataset to query. |
dimension |
Revenue (purchase event) (revenue) |
Revenue (purchase event) (revenue) |
A metric representing the total monetary value generated from purchase events. |
metric |
Revenue (revenue) |
Revenue (revenue) |
A metric representing the total monetary value of transactions or sales. |
metric |
Revenue (€) (revenue) |
Revenue (€) (revenue) |
A metric representing the total monetary value of transactions or sales, specifically in Euros. |
metric |
SRC (Campaign Tracking Code) |
SRC (Campaign Tracking Code) |
The source parameter (SRC) from a campaign tracking code, used to identify the traffic source. |
dimension |
Search Engine - Natural |
Search Engine - Natural |
A dimension identifying the search engine used for organic (natural) search traffic. |
dimension |
Search Engine - Paid |
Search Engine - Paid |
A dimension identifying the search engine used for paid search traffic. |
dimension |
Search Keyword |
Search Keyword |
A dimension representing the keyword used by visitors in search engines to find the site. |
dimension |
Search Keyword - Natural |
Search Keyword - Natural |
A dimension representing keywords used in organic (natural) search engine results. |
dimension |
Search Keyword - Paid |
Search Keyword - Paid |
A dimension representing keywords used in paid search advertising. |
dimension |
Searches (searches) |
Searches (searches) |
A metric representing the total number of internal site searches performed by visitors. |
metric |
Segment |
Segment |
A dimension used to filter data based on specific criteria, allowing analysis of subsets of visitors or visits. |
dimension |
Segment (Tracking Code) |
Segment (Tracking Code) |
Represents a user-defined group of visitors or visits, identified or influenced by a specific tracking code. |
dimension |
Server |
Server |
A dimension identifying the server that processed the hit. |
dimension |
Shop Cart Add Item (cartadditions) |
Shop Cart Add Item (cartadditions) |
Measures the number of times an item was added to a shopping cart during a user’s session. |
metric |
Single Page Visits |
Single Page Visits |
The number of visits to the site where the visitor viewed only a single unique page. |
dimension |
Single Page Visits (singlepagevisits) |
Single Page Visits (singlepagevisits) |
A metric counting visits that consisted of only one page view. Similar to bounces. |
metric |
Site Section |
Site Section |
A dimension categorizing specific sections of a website. |
dimension |
Site Sections (Channel) |
Site Sections (Channel) |
A dimension categorizing content into logical site sections or channels. |
dimension |
Source (First Touch Channel Detail) |
Source (First Touch Channel Detail) |
The marketing source associated with the first touch channel, providing granular attribution detail. |
dimension |
Source (Last Touch Channel Detail) |
Source (Last Touch Channel Detail) |
The marketing source associated with the last touch channel, providing granular attribution detail. |
dimension |
Source (Tracking Code) |
Source (Tracking Code) |
The marketing source (e.g., google, newsletter) derived from a tracking code. |
dimension |
Source Medium (Last Touch Channel Detail) |
Source Medium (Last Touch Channel Detail) |
A marketing dimension combining the source and medium of the last touch channel, providing detailed attribution information. |
dimension |
Sources Macro (Last Touch Channel) |
Sources Macro (Last Touch Channel) |
Identifies the final marketing channel a customer interacted with before a conversion or desired action. |
dimension |
Sources Macro (Marketing Channel) |
Sources Macro (Marketing Channel) |
Categorizes the broader marketing channel (e.g., Paid Search, Social, Direct) that brought a visitor to the site. |
dimension |
Time Spent per Visit (seconds) (timespentvisit) |
Time Spent per Visit (seconds) (timespentvisit) |
A metric representing the average time (in seconds) a visitor spent on the site during a single visit. |
metric |
Time Spent per Visitor (seconds) (timespentvisitor) |
Time Spent per Visitor (seconds) (timespentvisitor) |
A metric representing the average time (in seconds) spent by each unique visitor on the site. |
metric |
Total Conversions |
Total Conversions |
A metric representing the sum of all conversion events. |
metric |
Total Orders (Online Purchases) (orders) |
Total Orders (Online Purchases) (orders) |
Measures the total number of completed online purchase transactions. |
metric |
Total Seconds Spent (itemtimespent) |
Total Seconds Spent (itemtimespent) |
A metric representing the total time spent (in seconds) on a specific item or page. |
metric |
Total Session Length (mobileprevsessionlength) |
Total Session Length (mobileprevsessionlength) |
Measures the total duration of previous user sessions within a mobile application. |
metric |
Tracking Code |
Tracking Code |
A general dimension representing a code used to track marketing initiatives or specific content. |
dimension |
Tracking Code (CID) |
Tracking Code (CID) |
Identifies the unique code used to track specific campaigns or customer interactions. This dimension can be classified under ‘Campaigns’ for reporting purposes. |
dimension |
Tracking Code (v0) |
Tracking Code (v0) |
The identifier used to track the source of traffic to a site, specifically derived from the ‘v0’ query string parameter in image requests. |
dimension |
Tracking Code Instances (campaigninstances) |
Tracking Code Instances (campaigninstances) |
A metric representing the number of times a tracking code was seen or active during a reporting period. |
metric |
Trackingcode |
Trackingcode |
A general dimension representing a tracking code used to identify specific marketing campaigns or traffic sources. |
dimension |
Type (Product) |
Type (Product) |
Categorizes products into distinct groups or types for analysis. |
dimension |
U.S. DMA |
U.S. DMA |
A geographic dimension representing a U.S. Designated Market Area, used for regional targeting and analysis. |
dimension |
URL (URL) |
URL (URL) |
A dimension representing the full URL of a page. |
dimension |
US DMA |
US DMA |
A geographic dimension representing a U.S. Designated Market Area, used for regional targeting and analysis. This is a duplicate of ‘U.S. DMA’. |
dimension |
US States |
US States |
A geographic dimension representing the U.S. state from which a visitor accessed the site. |
dimension |
UTM Campaign (Campaign Tracking Code) |
UTM Campaign (Campaign Tracking Code) |
The UTM campaign parameter value, derived from a campaign tracking code, used to identify specific marketing campaigns. |
dimension |
UTM Campaign (Campaign Tracking) |
UTM Campaign (Campaign Tracking) |
The UTM campaign parameter value, derived from campaign tracking, used to identify specific marketing campaigns. |
dimension |
UTM Campaign (Tracking Code) |
UTM Campaign (Tracking Code) |
The UTM campaign parameter value, derived from the tracking code, used to identify specific marketing campaigns. |
dimension |
UTM Content (Campaign Tracking) |
UTM Content (Campaign Tracking) |
The UTM content parameter value, derived from campaign tracking, used to differentiate ads or links within a campaign. |
dimension |
UTM Content (Tracking Code) |
UTM Content (Tracking Code) |
The UTM content parameter value, derived from the tracking code, used to differentiate ads or links within a campaign. |
dimension |
UTM Medium (Campaign Tracking) |
UTM Medium (Campaign Tracking) |
The UTM medium parameter value, derived from campaign tracking, used to identify the marketing medium. |
dimension |
UTM Medium (Tracking Code) |
UTM Medium (Tracking Code) |
The UTM medium parameter value, derived from the tracking code, used to identify the marketing medium. |
dimension |
UTM Source (Campaign Tracking) |
UTM Source (Campaign Tracking) |
The UTM source parameter value, derived from campaign tracking, used to identify the traffic source. |
dimension |
UTM Source (Tracking Code) |
UTM Source (Tracking Code) |
The UTM source parameter value, derived from the tracking code, used to identify the traffic source. |
dimension |
Unique Visitors (visitors) |
Unique Visitors (visitors) |
A metric representing the number of distinct individuals who visited a website or application. |
metric |
Units (purchase event) (units) |
Units (purchase event) (units) |
A metric representing the total quantity of items sold during purchase events. |
metric |
Units (units) |
Units (units) |
A metric representing the total quantity of items sold. |
metric |
Upgrades (mobileupgrades) |
Upgrades (mobileupgrades) |
Counts the number of times a mobile application has been updated or upgraded by users. |
metric |
Url no query ([p1] Page URL) |
Url no query ([p1] Page URL) |
A dimension representing the URL of a page, excluding any query parameters. |
dimension |
Url no query ([v1] Page URL) |
Url no query ([v1] Page URL) |
Represents the full URL of a page visited, with any query string parameters removed, providing a cleaner view of content accessed. |
dimension |
Users (Mobile) (cm_mobile_users_defaultmetric) |
Users (Mobile) (cm_mobile_users_defaultmetric) |
Measures the total number of unique users interacting with a mobile application. |
metric |
Video Completes (e67) (videocomplete) |
Video Completes (e67) (videocomplete) |
Measures the number of times a video was played to 100% completion. ‘e67’ suggests it’s a custom event. |
metric |
Video Starts (e63) (videostart) |
Video Starts (e63) (videostart) |
Measures the number of times a video playback was initiated. ‘e63’ suggests it’s a custom event. |
metric |
Visit Number |
Visit Number |
Indicates the sequential number of a user’s visit to the website (e.g., first visit, second visit). |
dimension |
Visitor’s country |
Visitor’s country |
Identifies the country from which a visitor accesses the website or application, based on IP address location data. |
dimension |
Visitors with Experience Cloud ID (visitorsmcvisid) |
Visitors with Experience Cloud ID (visitorsmcvisid) |
A metric representing the number of unique visitors identified with an Adobe Experience Cloud ID (ECID). |
metric |
Visits (visits) |
Visits (visits) |
A metric representing the total number of visits to a website or application. |
metric |
Visits / Visitor (cm_visits_visitor_defaultmetric) |
Visits / Visitor (cm_visits_visitor_defaultmetric) |
A calculated metric representing the average number of visits per unique visitor. Identified by ‘cm_’ prefix for calculated metrics. |
metric |
Web Gross Revenue (revenue) |
Web Gross Revenue (revenue) |
Represents the total revenue generated specifically from web channels, before any deductions. |
metric |
Week |
Week |
A time dimension representing a specific week, used for weekly breakdowns in reports. |
dimension |
Year |
Year |
A time dimension representing a specific year, used for yearly breakdowns in reports. |
dimension |
Zip Code |
Zip Code |
The zip or postal code of the visitor, used to understand geographic performance and local advertising effectiveness. |
dimension |
bounce_rate |
bounce_rate |
The percentage of visits that were single-page visits, where the user left the site from the entry page. |
metric |
bounces |
bounces |
Measures the number of visits that were single-page visits, where the user left the site from the entry page. |
metric |
campaign |
campaign |
A dimension representing a marketing campaign. |
dimension |
campaign_day |
campaign_day |
A dimension that breaks down campaign performance data by individual days. |
metric |
campaign_id |
campaign_id |
A unique identifier assigned to a specific marketing campaign. |
dimension |
campaign_month |
campaign_month |
A dimension that breaks down campaign performance data by individual months. |
metric |
campaign_name |
campaign_name |
The specific name assigned to a marketing campaign. |
dimension |
campaign_year |
campaign_year |
A dimension that breaks down campaign performance data by individual years. |
metric |
cart_addition |
cart_addition |
Measures the number of times an item was added to a shopping cart. |
metric |
cart_open |
cart_open |
Measures the number of times a shopping cart was accessed or viewed. |
metric |
client_id |
client_id |
A unique identifier for the client application making API requests, used for authentication and authorization with the Adobe Analytics API. |
dimension |
cm_average_time_on_site_defaultmetric |
cm_average_time_on_site_defaultmetric |
A calculated metric representing the average duration (in seconds) that visitors spend on the entire site during a visit. Identified by ‘cm_’ prefix for calculated metrics. |
metric |
content |
content |
This dimension generally refers to the specific textual, visual, or interactive elements present on a web page or within a digital experience. It helps categorize and analyze the performance of different sections or types of content on a site. |
dimension |
conversion_event_time |
conversion_event_time |
The timestamp when a conversion event occurred, used for precise timing analysis of user actions. |
dimension |
conversion_event_time_zulu |
conversion_event_time_zulu |
The timestamp when a conversion event occurred, presented in Coordinated Universal Time (UTC), also known as Zulu time. |
dimension |
day |
day |
A dimension that breaks down data by individual days. |
dimension |
domain |
domain |
Identifies the domain of the website or the organizations and Internet service providers used by visitors. |
dimension |
fiscal_month_alias |
fiscal_month_alias |
An alternative, user-friendly name or abbreviation for a fiscal month, used for reporting and analysis. |
dimension |
fiscal_month_number |
fiscal_month_number |
The numerical representation of a fiscal month within a fiscal year. |
metric |
fiscal_month_year_label |
fiscal_month_year_label |
A descriptive label combining the fiscal month and year, used for identifying specific reporting periods. |
dimension |
fiscal_quarter |
fiscal_quarter |
The fiscal quarter in which a specific metric or event occurred, useful for trended reports over time. |
metric |
fiscal_quarter_alias |
fiscal_quarter_alias |
An alternative, user-friendly name or abbreviation for a fiscal quarter, used for reporting and analysis. |
dimension |
fiscal_week_number |
fiscal_week_number |
The numerical representation of a fiscal week within a fiscal year. |
metric |
fiscal_week_start_date |
fiscal_week_start_date |
The start date of a specific fiscal week, indicating the beginning of a reporting period. |
dimension |
fiscal_year_alias |
fiscal_year_alias |
An alternative, user-friendly name or abbreviation for a fiscal year, used for reporting and analysis. |
dimension |
fiscal_year_number |
fiscal_year_number |
The numerical representation of a fiscal year. |
metric |
marketing_channel |
marketing_channel |
Categorizes the marketing source that brought a visitor to the site (e.g., Email, Social, Paid Search). |
dimension |
marketing_channel_detail |
marketing_channel_detail |
Provides a more granular breakdown of the marketing channel, offering additional context beyond the high-level channel. |
dimension |
medium |
medium |
A dimension representing the marketing medium (e.g., CPC, email). |
dimension |
metrics/bouncerate |
metrics/bouncerate |
A calculated metric representing the percentage of visits that were single-page visits (bounces). |
metric |
metrics/cartadditions |
metrics/cartadditions |
A metric representing the total number of times items were added to a shopping cart. |
metric |
metrics/cartremovals |
metrics/cartremovals |
Measures the number of times items were removed from a shopping cart. |
metric |
metrics/pageviews |
metrics/pageviews |
A metric representing the total number of times pages were viewed. |
metric |
metrics/units |
metrics/units |
A metric representing the total quantity of items sold. |
metric |
metrics/visitors |
metrics/visitors |
A metric representing the number of distinct individuals who visited a website or application. |
metric |
segment |
segment |
Represents a user-defined group of visitors or visits based on specific criteria, used for targeted analysis. |
dimension |
source |
source |
A dimension representing the traffic source (e.g., google, direct). |
dimension |
source|medium |
source|medium |
A combined dimension that identifies both the source (e.g., google) and the medium (e.g., cpc) through which a user arrived. |
dimension |
term |
term |
A dimension representing the search term or keyword used by visitors. |
dimension |
utm_campaign (Marketing Channel Detail) |
utm_campaign (Marketing Channel Detail) |
The UTM campaign parameter value, providing granular detail within marketing channels, used to identify specific marketing campaigns. |
dimension |
utm_campaign (Tracking Code) |
utm_campaign (Tracking Code) |
The UTM campaign parameter value, derived from tracking codes, used to identify specific marketing campaigns. |
dimension |
utm_content (Marketing Channel Detail) |
utm_content (Marketing Channel Detail) |
The UTM content parameter value, providing granular detail within marketing channels, used to differentiate ads or links within a campaign. |
dimension |
utm_content (Tracking Code) |
utm_content (Tracking Code) |
The UTM content parameter value, derived from tracking codes, used to differentiate ads or links within a campaign. |
dimension |
utm_creative_format (Marketing Channel Detail) |
utm_creative_format (Marketing Channel Detail) |
The format of the creative asset from UTM parameters (e.g., banner, text ad), categorized under marketing channel detail. This is a dimension derived from UTM tracking codes. |
dimension |
utm_creative_format (Tracking Code) |
utm_creative_format (Tracking Code) |
The format of the creative asset from UTM parameters (e.g., banner, text ad), specifically derived from the tracking code. This is a dimension derived from UTM tracking codes. |
dimension |
utm_medium (Marketing Channel Detail) |
utm_medium (Marketing Channel Detail) |
The UTM medium parameter value, providing granular detail within marketing channels, used to identify the marketing medium. |
dimension |
utm_medium (Tracking Code) |
utm_medium (Tracking Code) |
The UTM medium parameter value, derived from tracking codes, used to identify the marketing medium. |
dimension |
utm_source (Marketing Channel Detail) |
utm_source (Marketing Channel Detail) |
The UTM source parameter value, providing granular detail within marketing channels, used to identify the traffic source. |
dimension |
utm_source (Tracking Code) |
utm_source (Tracking Code) |
The UTM source parameter value, derived from tracking codes, used to identify the traffic source. |
dimension |
utm_term (Marketing Channel Detail) |
utm_term (Marketing Channel Detail) |
The UTM term parameter value, providing granular detail within marketing channels, used to identify paid keywords. |
dimension |
utm_term (Tracking Code) |
utm_term (Tracking Code) |
The UTM term parameter value, derived from tracking codes, used to identify paid keywords. |
dimension |
visitors |
visitors |
Measures the total number of unique individuals who visited the website or application. |
metric |
visits |
visits |
Measures the total number of distinct user sessions on the website or application. |
metric |
week |
week |
A time dimension representing a specific week, used for weekly breakdowns in reports. This is a duplicate of the ‘Week’ field. |
dimension |