Adobe Analytics 2.0 (Workspace): Most-used fields#
The table below gives information about most-used fields that you can import from Adobe Analytics 2.0 (Workspace). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
AMO Clicks (amo_clicks) |
AMO Clicks (amo_clicks) |
Measures the number of clicks on advertisements managed through Adobe Media Optimizer (AMO). |
metric |
AMO Cost (amo_cost) |
AMO Cost (amo_cost) |
Represents the total cost associated with advertising campaigns managed through Adobe Media Optimizer (AMO). |
metric |
AMO Impressions (amo_impressions) |
AMO Impressions (amo_impressions) |
Counts the total number of times advertisements managed through Adobe Media Optimizer (AMO) were displayed to users. |
metric |
Account (AMO ID) |
Account (AMO ID) |
Represents the account identifier, often an Adobe Marketing Cloud (AMO) ID, used to categorize and filter data related to specific accounts or advertisers. This is a common dimension in reporting. |
dimension |
Activity Map Region |
Activity Map Region |
Represents the specific region on a webpage or mobile app that users interacted with, typically through clicks. This dimension is used to understand user engagement across broader sections of a site rather than individual links, providing insights into the performance of overarching content areas. |
dimension |
Ad Destination URL (AMO ID) |
Ad Destination URL (AMO ID) |
The URL where a user is directed after clicking on an advertisement, identified through the Adobe Media Optimizer (AMO) ID. This allows for analysis of landing page performance directly tied to specific ad creatives. |
dimension |
Ad Group (AMO ID) |
Ad Group (AMO ID) |
The identifier for an ad group, as reported by Adobe Media Optimizer (AMO). This dimension enables the analysis of performance across logical groupings of advertisements. |
dimension |
App Id |
App Id |
A dimension representing the unique identifier for a mobile application. |
dimension |
App Users (cm_app_users_defaultmetric) |
App Users (cm_app_users_defaultmetric) |
A calculated metric representing the number of unique users of a mobile application. Identified by ‘cm_’ prefix for calculated metrics. |
metric |
Average Session Length (Mobile) (cm_average_session_length_mobile_defaultmetric) |
Average Session Length (Mobile) (cm_average_session_length_mobile_defaultmetric) |
Calculates the average duration of a user session within a mobile application. |
metric |
Average Session Length (Mobile) (cm_mobile_avg_session_length_defaultmetric) |
Average Session Length (Mobile) (cm_mobile_avg_session_length_defaultmetric) |
Calculates the average duration of a user session within a mobile application. |
metric |
Average Time Spent on Site (seconds) (averagetimespentonsite) |
Average Time Spent on Site (seconds) (averagetimespentonsite) |
A calculated metric representing the average time (in seconds) that visitors spend on the entire site during a visit. |
metric |
Average Time on Site (cm_average_time_on_site_defaultmetric) |
Average Time on Site (cm_average_time_on_site_defaultmetric) |
A calculated metric representing the average duration (in seconds) that visitors spend on the entire site during a visit. Identified by ‘cm_’ prefix for calculated metrics. |
metric |
Bounce Rate (bouncerate) |
Bounce Rate (bouncerate) |
A calculated metric representing the percentage of visits that were single-page visits (bounces). |
metric |
Bounces (bounces) |
Bounces (bounces) |
A metric representing the number of visits where a user viewed only one page and then left the site. |
metric |
Campaign Name (Tracking Code) |
Campaign Name (Tracking Code) |
The name of the marketing campaign, derived from tracking codes. |
dimension |
Campaigns (Tracking Code) |
Campaigns (Tracking Code) |
A dimension representing the marketing campaigns identified by tracking codes. |
dimension |
Company Id |
Company Id |
The unique identifier for the company associated with the Adobe Analytics account. This is a crucial ID for authenticating and making API calls. |
dimension |
Countries |
Countries |
A geographic dimension representing the country from which a visitor accessed the site. |
dimension |
Crashes (mobilecrashes) |
Crashes (mobilecrashes) |
Counts the number of unexpected terminations or crashes of a mobile application. |
metric |
Day |
Day |
A time dimension representing a specific day, used for daily breakdowns in reports. |
dimension |
Day of Week |
Day of Week |
Identifies the day of the week (e.g., Monday, Tuesday) for analytics reporting. |
dimension |
Days Since First Use |
Days Since First Use |
Measures the number of days elapsed since a user’s initial interaction with the application or website. |
dimension |
Days Since First Use Instances (mobiledayssincefirstuseinstances) |
Days Since First Use Instances (mobiledayssincefirstuseinstances) |
Measures the count of instances for the ‘Days Since First Use’ metric in a mobile context. |
metric |
Days Since Last Use |
Days Since Last Use |
Measures the number of days elapsed since a user’s last interaction with the application or website. |
dimension |
Days Since Last Use Instances (mobiledayssincelastuseinstances) |
Days Since Last Use Instances (mobiledayssincelastuseinstances) |
Measures the count of instances for the ‘Days Since Last Use’ metric in a mobile context. |
metric |
Days Since Last Visit |
Days Since Last Visit |
Measures the number of days elapsed since a user’s previous visit to the website. |
dimension |
Entries (entries) |
Entries (entries) |
A metric representing the number of times a dimension item was the entry point for a visit. |
metric |
Entry Page |
Entry Page |
The first page a visitor viewed during their session on a website, used as a dimension to understand common entry points. |
dimension |
Entry Page Original |
Entry Page Original |
The original first page a visitor viewed during their session, before any redirects or modifications. Used as a dimension to understand initial entry points. |
dimension |
First Launches (mobileinstalls) |
First Launches (mobileinstalls) |
Measures the total number of initial installations or first-time launches of a mobile application. |
metric |
Hour |
Hour |
Indicates the specific hour, rounded down, during which a metric occurred. This dimension includes the hour and the corresponding date (e.g., HH:HH YYYY-MM-DD), making it valuable for analyzing hourly trends and patterns in data over time. |
dimension |
Hour of Day |
Hour of Day |
A time dimension representing the hour of the day, allowing analysis of hourly trends. |
dimension |
Item Id |
Item Id |
The unique identifier for an item, such as a product, used in conjunction with metrics for detailed reporting. |
metric |
Language |
Language |
A dimension representing the language setting of a visitor’s browser or device. |
dimension |
Last Touch Channel |
Last Touch Channel |
The last marketing channel that a customer interacted with before a conversion or other event, used as a dimension for attribution analysis. |
dimension |
Last Touch Channel Detail |
Last Touch Channel Detail |
Provides more granular detail about the last marketing channel, used as a dimension for more specific attribution analysis. |
dimension |
Launches (mobilelaunches) |
Launches (mobilelaunches) |
Counts the total number of times a mobile application has been launched by users. |
metric |
Launches/User (cm_launches_user_defaultmetric) |
Launches/User (cm_launches_user_defaultmetric) |
A calculated metric representing the average number of times an application was launched per user. Identified by ‘cm_’ prefix for calculated metrics. |
metric |
Marketing Channel |
Marketing Channel |
A dimension categorizing the marketing channel that drove traffic to the site (e.g., Paid Search, Social). |
dimension |
Marketing Channel Detail |
Marketing Channel Detail |
A dimension providing granular information about the specific marketing channel, such as the ad group or creative. |
dimension |
Mobile Device |
Mobile Device |
A dimension categorizing general mobile device usage. |
dimension |
Mobile Views (mobileviews) |
Mobile Views (mobileviews) |
Counts the total number of views or screen displays within a mobile application. |
metric |
Month |
Month |
A time dimension representing a specific month, used for monthly breakdowns in reports. |
dimension |
Operating System Types |
Operating System Types |
A dimension representing the operating system (e.g., Windows, iOS, Android) used by visitors. |
dimension |
Operating System Version (SDK) |
Operating System Version (SDK) |
Identifies the specific version of the operating system used by a mobile device, often in the context of an SDK. |
dimension |
Operating Systems |
Operating Systems |
Identifies the operating system (e.g., iOS, Android, Windows) used by visitors. |
dimension |
Order (purchase event) (orders) |
Order (purchase event) (orders) |
A metric representing the total number of completed purchase events, specifically indicating an order. |
metric |
Orders (orders) |
Orders (orders) |
A metric representing the total number of completed purchase events. |
metric |
Page Views (pageviews) |
Page Views (pageviews) |
A metric representing the total number of times pages were viewed. |
metric |
Page Views / Visits (cm_pageviews_visit_defaultmetric) |
Page Views / Visits (cm_pageviews_visit_defaultmetric) |
A calculated metric representing the average number of page views per visit. Identified by ‘cm_’ prefix for calculated metrics. |
metric |
Pages |
Pages |
Identifies the names or titles of individual pages viewed on the website. |
dimension |
Paid Search |
Paid Search |
A dimension representing traffic originating from paid search advertising efforts. |
dimension |
Product |
Product |
A dimension representing a specific product. |
dimension |
Product Name (Product) |
Product Name (Product) |
A dimension representing the name of a specific product. |
dimension |
Product Views (productinstances) |
Product Views (productinstances) |
A metric representing the total number of times product pages were viewed. |
metric |
Report Suite Id |
Report Suite Id |
The unique identifier for an Adobe Analytics report suite, which contains a collection of data and settings for a website or app. |
dimension |
Revenue (purchase event) (revenue) |
Revenue (purchase event) (revenue) |
A metric representing the total monetary value generated from purchase events. |
metric |
Revenue (revenue) |
Revenue (revenue) |
A metric representing the total monetary value of transactions or sales. |
metric |
Search Engine - Natural |
Search Engine - Natural |
A dimension identifying the search engine used for organic (natural) search traffic. |
dimension |
Search Engine - Paid |
Search Engine - Paid |
A dimension identifying the search engine used for paid search traffic. |
dimension |
Search Keyword |
Search Keyword |
A dimension representing the keyword used by visitors in search engines to find the site. |
dimension |
Search Keyword - Paid |
Search Keyword - Paid |
A dimension representing keywords used in paid search advertising. |
dimension |
Segment |
Segment |
A dimension used to filter data based on specific criteria, allowing analysis of subsets of visitors or visits. |
dimension |
Single Page Visits |
Single Page Visits |
The number of visits to the site where the visitor viewed only a single unique page. |
dimension |
Single Page Visits (singlepagevisits) |
Single Page Visits (singlepagevisits) |
A metric counting visits that consisted of only one page view. Similar to bounces. |
metric |
Total Seconds Spent (itemtimespent) |
Total Seconds Spent (itemtimespent) |
A metric representing the total time spent (in seconds) on a specific item or page. |
metric |
Total Session Length (mobileprevsessionlength) |
Total Session Length (mobileprevsessionlength) |
Measures the total duration of previous user sessions within a mobile application. |
metric |
Tracking Code |
Tracking Code |
A general dimension representing a code used to track marketing initiatives or specific content. |
dimension |
Unique Visitors (visitors) |
Unique Visitors (visitors) |
A metric representing the number of distinct individuals who visited a website or application. |
metric |
Units (purchase event) (units) |
Units (purchase event) (units) |
A metric representing the total quantity of items sold during purchase events. |
metric |
Upgrades (mobileupgrades) |
Upgrades (mobileupgrades) |
Counts the number of times a mobile application has been updated or upgraded by users. |
metric |
Users (Mobile) (cm_mobile_users_defaultmetric) |
Users (Mobile) (cm_mobile_users_defaultmetric) |
Measures the total number of unique users interacting with a mobile application. |
metric |
Visit Number |
Visit Number |
Indicates the sequential number of a user’s visit to the website (e.g., first visit, second visit). |
dimension |
Visits (visits) |
Visits (visits) |
A metric representing the total number of visits to a website or application. |
metric |
Week |
Week |
A time dimension representing a specific week, used for weekly breakdowns in reports. |
dimension |
Year |
Year |
A time dimension representing a specific year, used for yearly breakdowns in reports. |
dimension |