Adobe Analytics 2.0 (Workspace): Most-used fields

The table below gives information about most-used fields that you can import from Adobe Analytics 2.0 (Workspace). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
AMO Clicks (amo_clicks)	AMO Clicks (amo_clicks)	Measures the number of clicks on advertisements managed through Adobe Media Optimizer (AMO).	metric
AMO Cost (amo_cost)	AMO Cost (amo_cost)	Represents the total cost associated with advertising campaigns managed through Adobe Media Optimizer (AMO).	metric
AMO Impressions (amo_impressions)	AMO Impressions (amo_impressions)	Counts the total number of times advertisements managed through Adobe Media Optimizer (AMO) were displayed to users.	metric
Account (AMO ID)	Account (AMO ID)	Represents the account identifier, often an Adobe Marketing Cloud (AMO) ID, used to categorize and filter data related to specific accounts or advertisers. This is a common dimension in reporting.	dimension
Acquisition Content	Acquisition Content	The specific content responsible for acquiring a user, often related to ad creative or landing page content.	dimension
Acquisition Medium	Acquisition Medium	The marketing medium (e.g., organic, paid) through which a user was acquired.	dimension
Acquisition Name	Acquisition Name	The name of the marketing campaign or source that led to the user’s visit or conversion.	dimension
Acquisition Source	Acquisition Source	The specific source (e.g., search engine, social media platform) through which a user was acquired.	dimension
Acquisition Term	Acquisition Term	The search term or keyword that led to a user’s acquisition.	dimension
Activity Map Region	Activity Map Region	A specific region or area on a webpage that is being tracked by Activity Map, indicating user interaction.	dimension
Ad Destination URL (AMO ID)	Ad Destination URL (AMO ID)	The URL where a user is directed after clicking on an advertisement, identified through the Adobe Media Optimizer (AMO) ID. This allows for analysis of landing page performance directly tied to specific ad creatives.	dimension
Ad Group (AMO ID)	Ad Group (AMO ID)	The identifier for an ad group, as reported by Adobe Media Optimizer (AMO). This dimension enables the analysis of performance across logical groupings of advertisements.	dimension
Ad Platform (AMO ID)	Ad Platform (AMO ID)	The advertising platform used for a campaign, identified by an Adobe Marketing Cloud (AMO) ID.	dimension
Adobe Campaign Delivered (ac_delivered)	Adobe Campaign Delivered (ac_delivered)	The number of messages delivered through Adobe Campaign.	metric
Adobe Campaign Unique Click (ac_uniqueclick)	Adobe Campaign Unique Click (ac_uniqueclick)	The number of unique clicks recorded from messages sent via Adobe Campaign.	metric
Adobe Campaign Unique Open (ac_uniqueopen)	Adobe Campaign Unique Open (ac_uniqueopen)	The number of unique opens recorded for messages sent via Adobe Campaign.	metric
Adobe Campaign Unsubscribed (ac_unsubscribed)	Adobe Campaign Unsubscribed (ac_unsubscribed)	The number of users who unsubscribed from communications sent via Adobe Campaign.	metric
Advertiser	Advertiser	The name of the advertiser or advertising entity associated with a marketing campaign.	dimension
All Traffic Channels First Touch	All Traffic Channels First Touch	The first marketing channel a visitor interacted with across all traffic sources.	dimension
All Traffic Channels Last Touch	All Traffic Channels Last Touch	The last marketing channel a visitor interacted with across all traffic sources before a conversion or visit.	dimension
App Id	App Id	A dimension representing the unique identifier for a mobile application.	dimension
App Users (cm_app_users_defaultmetric)	App Users (cm_app_users_defaultmetric)	A calculated metric representing the number of unique users of a mobile application. Identified by ‘cm_’ prefix for calculated metrics.	metric
Average Revenue Per Cart (cm_average_revenue_per_cart_defaultmetric)	Average Revenue Per Cart (cm_average_revenue_per_cart_defaultmetric)	The average revenue generated per shopping cart.	metric
Average Session Length (Mobile) (cm_average_session_length_mobile_defaultmetric)	Average Session Length (Mobile) (cm_average_session_length_mobile_defaultmetric)	Calculates the average duration of a user session within a mobile application.	metric
Average Session Length (Mobile) (cm_mobile_avg_session_length_defaultmetric)	Average Session Length (Mobile) (cm_mobile_avg_session_length_defaultmetric)	Calculates the average duration of a user session within a mobile application.	metric
Average Time Spent on Site (seconds) (averagetimespentonsite)	Average Time Spent on Site (seconds) (averagetimespentonsite)	A calculated metric representing the average time (in seconds) that visitors spend on the entire site during a visit.	metric
Average Time on Site (cm_average_time_on_site_defaultmetric)	Average Time on Site (cm_average_time_on_site_defaultmetric)	A calculated metric representing the average duration (in seconds) that visitors spend on the entire site during a visit. Identified by ‘cm_’ prefix for calculated metrics.	metric
Bounce Rate (bouncerate)	Bounce Rate (bouncerate)	A calculated metric representing the percentage of visits that were single-page visits (bounces).	metric
Bounces (bounces)	Bounces (bounces)	A metric representing the number of visits where a user viewed only one page and then left the site.	metric
Browser	Browser	The web browser used by the visitor (e.g., Chrome, Firefox, Safari).	dimension
Campaign (AMO ID)	Campaign (AMO ID)	The name of the marketing campaign, identified by an Adobe Marketing Cloud (AMO) ID.	dimension
Campaign (Marketing Channel Detail)	Campaign (Marketing Channel Detail)	The name of the marketing campaign, providing detailed information about the marketing channel.	dimension
Campaign Name (Tracking Code)	Campaign Name (Tracking Code)	The name of the marketing campaign, derived from tracking codes.	dimension
Campaigns (Tracking Code)	Campaigns (Tracking Code)	A dimension representing the marketing campaigns identified by tracking codes.	dimension
Cart Additions (cartadditions)	Cart Additions (cartadditions)	The ‘Cart additions’ metric shows the total number of times a visitor added an item to their shopping cart, indicating interest in a product within the conversion funnel.	metric
Cart Removals (cartremovals)	Cart Removals (cartremovals)	Measures the number of times visitors removed items from their shopping cart, indicating potential points of abandonment in the conversion funnel.	metric
Cart Views (cartviews)	Cart Views (cartviews)	The number of times a shopping cart was viewed by visitors.	metric
Carts (carts)	Carts (carts)	The number of times a shopping cart was created or opened.	metric
Category	Category	The classification or grouping of content, products, or other site elements.	dimension
Channel Type (Last Touch Channel)	Channel Type (Last Touch Channel)	The category or type of the last marketing channel that a visitor interacted with before a conversion or visit.	dimension
Checkouts (checkouts)	Checkouts (checkouts)	The number of times visitors initiated the checkout process.	metric
Company Id	Company Id	The unique identifier for the company associated with the Adobe Analytics account. This is a crucial ID for authenticating and making API calls.	dimension
Content (Tracking Code)	Content (Tracking Code)	The specific content identifier associated with a marketing effort, captured via a tracking code.	dimension
Content Segment	Content Segment	A predefined grouping or segment of content on the website.	dimension
Conversion Rate (cm_visits_orders_defaultmetric)	Conversion Rate (cm_visits_orders_defaultmetric)	The percentage of visits to the site that result in a completed transaction.	metric
Conversion Type	Conversion Type	The category or specific action defined as a conversion event.	dimension
Countries	Countries	A geographic dimension representing the country from which a visitor accessed the site.	dimension
Crashes (mobilecrashes)	Crashes (mobilecrashes)	Counts the number of unexpected terminations or crashes of a mobile application.	metric
Date (Marketing Channel Detail)	Date (Marketing Channel Detail)	The specific date associated with marketing channel activity or data.	dimension
Day	Day	A time dimension representing a specific day, used for daily breakdowns in reports.	dimension
Day of Week	Day of Week	Identifies the day of the week (e.g., Monday, Tuesday) for analytics reporting.	dimension
Days Since First Use	Days Since First Use	Measures the number of days elapsed since a user’s initial interaction with the application or website.	dimension
Days Since First Use Instances (mobiledayssincefirstuseinstances)	Days Since First Use Instances (mobiledayssincefirstuseinstances)	Measures the count of instances for the ‘Days Since First Use’ metric in a mobile context.	metric
Days Since Last Use	Days Since Last Use	Measures the number of days elapsed since a user’s last interaction with the application or website.	dimension
Days Since Last Use Instances (mobiledayssincelastuseinstances)	Days Since Last Use Instances (mobiledayssincelastuseinstances)	Measures the count of instances for the ‘Days Since Last Use’ metric in a mobile context.	metric
Days Since Last Visit	Days Since Last Visit	Measures the number of days elapsed since a user’s previous visit to the website.	dimension
Domain	Domain	The domain name of the website or referring source.	dimension
Download Link Instances (downloadlinkinstances)	Download Link Instances (downloadlinkinstances)	The number of times visitors clicked on a link to download a file.	metric
Entries (entries)	Entries (entries)	A metric representing the number of times a dimension item was the entry point for a visit.	metric
Entry Page	Entry Page	The first page a visitor viewed during their session on a website, used as a dimension to understand common entry points.	dimension
Entry Page Original	Entry Page Original	The original first page a visitor viewed during their session, before any redirects or modifications. Used as a dimension to understand initial entry points.	dimension
Exit Link	Exit Link	The specific URL of a link that led visitors away from the website.	dimension
Exit Link Instances (exitlinkinstances)	Exit Link Instances (exitlinkinstances)	The number of times visitors clicked on a link that led them away from the website.	metric
Exit Rate (cm_exit_rate_defaultmetric)	Exit Rate (cm_exit_rate_defaultmetric)	The percentage of visits that ended on a specific page or from a specific link.	metric
Exits (exits)	Exits (exits)	The ‘Exits’ metric indicates the number of times a given dimension item (e.g., a page) is recorded as the last value in a visitor’s session before they leave the site.	metric
First Launches (mobileinstalls)	First Launches (mobileinstalls)	Measures the total number of initial installations or first-time launches of a mobile application.	metric
First Touch Channel	First Touch Channel	The initial marketing channel that brought a visitor to the website.	dimension
First Touch Channel Detail	First Touch Channel Detail	Detailed information about the initial marketing channel that brought a visitor to the website.	dimension
Hour	Hour	The hour of the day when an event or activity occurred.	dimension
Hour of Day	Hour of Day	A time dimension representing the hour of the day, allowing analysis of hourly trends.	dimension
Item Id	Item Id	The unique identifier for an item, such as a product, used in conjunction with metrics for detailed reporting.	dimension
Keyword (Tracking Code)	Keyword (Tracking Code)	The specific keyword associated with a marketing campaign, often captured via a tracking code.	dimension
Landing Type (AMO ID)	Landing Type (AMO ID)	The classification of the landing page experience, often linked to an Adobe Marketing Cloud (AMO) ID for campaign analysis.	dimension
Language	Language	A dimension representing the language setting of a visitor’s browser or device.	dimension
Last Touch Channel	Last Touch Channel	The last marketing channel that a customer interacted with before a conversion or other event, used as a dimension for attribution analysis.	dimension
Last Touch Channel Detail	Last Touch Channel Detail	Provides more granular detail about the last marketing channel, used as a dimension for more specific attribution analysis.	dimension
Launches (mobilelaunches)	Launches (mobilelaunches)	Counts the total number of times a mobile application has been launched by users.	metric
Launches/User (cm_launches_user_defaultmetric)	Launches/User (cm_launches_user_defaultmetric)	A calculated metric representing the average number of times an application was launched per user. Identified by ‘cm_’ prefix for calculated metrics.	metric
Marketing Channel	Marketing Channel	A dimension categorizing the marketing channel that drove traffic to the site (e.g., Paid Search, Social).	dimension
Marketing Channel Detail	Marketing Channel Detail	A dimension providing granular information about the specific marketing channel, such as the ad group or creative.	dimension
Medium (Tracking Code)	Medium (Tracking Code)	The marketing medium (e.g., organic, CPC, email) associated with a campaign, captured via a tracking code.	dimension
Minute	Minute	The minute of the hour when an event or activity occurred.	dimension
Mobile Carrier	Mobile Carrier	The mobile network operator or carrier used by the visitor.	dimension
Mobile Device	Mobile Device	A dimension categorizing general mobile device usage.	dimension
Mobile Device Type	Mobile Device Type	The type of mobile device used by the visitor (e.g., smartphone, tablet).	dimension
Mobile Manufacturer	Mobile Manufacturer	The manufacturer of the mobile device used by the visitor.	dimension
Mobile Views (mobileviews)	Mobile Views (mobileviews)	Counts the total number of views or screen displays within a mobile application.	metric
Monitor Resolution	Monitor Resolution	The screen resolution of the monitor used by the visitor.	dimension
Month	Month	A time dimension representing a specific month, used for monthly breakdowns in reports.	dimension
Network (AMO ID)	Network (AMO ID)	The advertising network (e.g., Google Ads, Facebook Ads) associated with a campaign, identified by an Adobe Marketing Cloud (AMO) ID.	dimension
Occurrences (occurrences)	Occurrences (occurrences)	The total number of times a dimension item occurred or was captured.	metric
Operating System Types	Operating System Types	A dimension representing the operating system (e.g., Windows, iOS, Android) used by visitors.	dimension
Operating System Version (SDK)	Operating System Version (SDK)	Identifies the specific version of the operating system used by a mobile device, often in the context of an SDK.	dimension
Operating Systems	Operating Systems	Identifies the operating system (e.g., iOS, Android, Windows) used by visitors.	dimension
Order (purchase event) (orders)	Order (purchase event) (orders)	A metric representing the total number of completed purchase events, specifically indicating an order.	metric
Orders (orders)	Orders (orders)	A metric representing the total number of completed purchase events.	metric
Page	Page	The name or URL of a specific page on the website.	dimension
Page Events (pageevents)	Page Events (pageevents)	The total number of events that occurred on a specific page.	metric
Page Views (pageviews)	Page Views (pageviews)	A metric representing the total number of times pages were viewed.	metric
Page Views / Unique Visitor (cm_page_views_divided_by_unique_visitors)	Page Views / Unique Visitor (cm_page_views_divided_by_unique_visitors)	The average number of page views recorded per unique visitor.	metric
Page Views / Visits (cm_pageviews_visit_defaultmetric)	Page Views / Visits (cm_pageviews_visit_defaultmetric)	A calculated metric representing the average number of page views per visit. Identified by ‘cm_’ prefix for calculated metrics.	metric
Pages	Pages	Identifies the names or titles of individual pages viewed on the website.	dimension
Paid Search	Paid Search	A dimension representing traffic originating from paid search advertising efforts.	dimension
Partner Type (Last Touch Channel Detail)	Partner Type (Last Touch Channel Detail)	The type of partner associated with the last marketing channel interaction, providing detailed attribution.	dimension
Partner Type (Marketing Channel Detail)	Partner Type (Marketing Channel Detail)	The type of partner associated with a marketing channel, providing detailed campaign information.	dimension
Placement (Tracking Code)	Placement (Tracking Code)	The specific location or ad placement associated with a marketing campaign, captured via a tracking code.	dimension
Product	Product	A dimension representing a specific product.	dimension
Product Name (Product)	Product Name (Product)	A dimension representing the name of a specific product.	dimension
Product Views (productinstances)	Product Views (productinstances)	A metric representing the total number of times product pages were viewed.	metric
Referrer	Referrer	The URL of the page that referred the visitor to the current page.	dimension
Referring Domain	Referring Domain	The domain from which a visitor was referred to the site.	dimension
Regions	Regions	Geographical regions from which visitors accessed the website.	dimension
Report Suite Id	Report Suite Id	The unique identifier for an Adobe Analytics report suite, which contains a collection of data and settings for a website or app.	dimension
Revenue (purchase event) (revenue)	Revenue (purchase event) (revenue)	A metric representing the total monetary value generated from purchase events.	metric
Revenue (revenue)	Revenue (revenue)	A metric representing the total monetary value of transactions or sales.	metric
Revenue (€) (revenue)	Revenue (€) (revenue)	The total monetary value generated from transactions, expressed in Euros.	metric
Search Engine - Natural	Search Engine - Natural	A dimension identifying the search engine used for organic (natural) search traffic.	dimension
Search Engine - Paid	Search Engine - Paid	A dimension identifying the search engine used for paid search traffic.	dimension
Search Keyword	Search Keyword	A dimension representing the keyword used by visitors in search engines to find the site.	dimension
Search Keyword - Paid	Search Keyword - Paid	A dimension representing keywords used in paid search advertising.	dimension
Segment	Segment	A dimension used to filter data based on specific criteria, allowing analysis of subsets of visitors or visits.	dimension
Server	Server	The web server that hosted the page viewed by the visitor.	dimension
Single Page Visits	Single Page Visits	The number of visits to the site where the visitor viewed only a single unique page.	dimension
Single Page Visits (singlepagevisits)	Single Page Visits (singlepagevisits)	A metric counting visits that consisted of only one page view. Similar to bounces.	metric
Site Section	Site Section	A logical grouping of pages within a website, representing a major content area.	dimension
Site Sections (Channel)	Site Sections (Channel)	Broad categories or sections of the website, often used to organize content or traffic.	dimension
Source (Tracking Code)	Source (Tracking Code)	The specific source of traffic, captured via a tracking code.	dimension
Time Spent per Visit (seconds) (timespentvisit)	Time Spent per Visit (seconds) (timespentvisit)	The total duration, in seconds, that a visitor spent on the website during a single visit.	metric
Time Spent per Visitor (seconds) (timespentvisitor)	Time Spent per Visitor (seconds) (timespentvisitor)	The total duration, in seconds, that a unique visitor spent across all visits to the website.	metric
Total Conversions	Total Conversions	The overall count of all defined conversion events that have occurred.	metric
Total Orders (orders)	Total Orders (orders)	The total number of completed transactions or purchases on the site.	metric
Total Seconds Spent (itemtimespent)	Total Seconds Spent (itemtimespent)	A metric representing the total time spent (in seconds) on a specific item or page.	metric
Total Session Length (mobileprevsessionlength)	Total Session Length (mobileprevsessionlength)	Measures the total duration of previous user sessions within a mobile application.	metric
Tracking Code	Tracking Code	A general dimension representing a code used to track marketing initiatives or specific content.	dimension
Trackingcode	Trackingcode	A unique code or parameter used to identify and track specific marketing campaigns, advertisements, or content.	dimension
URL (URL)	URL (URL)	The full Uniform Resource Locator of a webpage.	dimension
US DMA	US DMA	Designated Market Area (DMA) in the United States, used for geographical targeting and reporting.	dimension
US States	US States	Individual states within the United States from which visitors accessed the website.	dimension
UTM Campaign (Campaign Tracking)	UTM Campaign (Campaign Tracking)	The name of the marketing campaign as identified by the utm_campaign URL parameter, specifically for campaign tracking purposes.	dimension
UTM Source (Campaign Tracking)	UTM Source (Campaign Tracking)	Specifies the origin or referrer of traffic, such as a search engine, newsletter, or other referring site, as identified by the UTM Source parameter in marketing campaign tracking. This helps attribute traffic to its original source.	dimension
Unique Visitors (visitors)	Unique Visitors (visitors)	A metric representing the number of distinct individuals who visited a website or application.	metric
Units (purchase event) (units)	Units (purchase event) (units)	A metric representing the total quantity of items sold during purchase events.	metric
Units (units)	Units (units)	Represents the total quantity of products purchased across all orders within a specified time period, a key metric for e-commerce conversion measurement.	metric
Upgrades (mobileupgrades)	Upgrades (mobileupgrades)	Counts the number of times a mobile application has been updated or upgraded by users.	metric
Users (Mobile) (cm_mobile_users_defaultmetric)	Users (Mobile) (cm_mobile_users_defaultmetric)	Measures the total number of unique users interacting with a mobile application.	metric
Visit Number	Visit Number	Indicates the sequential number of a user’s visit to the website (e.g., first visit, second visit).	dimension
Visitor’s country	Visitor’s country	The geographical country from which the visitor accessed the website.	dimension
Visits (visits)	Visits (visits)	A metric representing the total number of visits to a website or application.	metric
Week	Week	A time dimension representing a specific week, used for weekly breakdowns in reports.	dimension
Year	Year	A time dimension representing a specific year, used for yearly breakdowns in reports.	dimension
campaign_day	campaign_day	The specific day of a campaign’s duration.	dimension
campaign_month	campaign_month	The specific month of a campaign’s duration.	dimension
campaign_year	campaign_year	The specific year of a campaign’s duration.	dimension
cm_average_time_on_site_defaultmetric	cm_average_time_on_site_defaultmetric	The average amount of time visitors spent on the entire website during a visit.	metric
conversion_event_time	conversion_event_time	The timestamp indicating when a conversion event took place.	dimension
conversion_event_time_zulu	conversion_event_time_zulu	The timestamp indicating when a conversion event took place, represented in Zulu (UTC) time.	dimension
fiscal_month_alias	fiscal_month_alias	A user-defined alias or name for a fiscal month.	dimension
fiscal_month_number	fiscal_month_number	The numerical representation of a fiscal month.	metric
fiscal_month_year_label	fiscal_month_year_label	A label combining the fiscal month and year for reporting.	dimension
fiscal_quarter	fiscal_quarter	The specific fiscal quarter during which an event occurred.	metric
fiscal_quarter_alias	fiscal_quarter_alias	A user-defined alias or name for a fiscal quarter.	dimension
fiscal_week_number	fiscal_week_number	The numerical representation of a fiscal week.	metric
fiscal_week_start_date	fiscal_week_start_date	The start date of a specific fiscal week.	dimension
fiscal_year_alias	fiscal_year_alias	A user-defined alias or name for a fiscal year.	dimension
fiscal_year_number	fiscal_year_number	The numerical representation of a fiscal year.	metric
metrics/bouncerate	metrics/bouncerate	The percentage of visits that consist of a single page view, indicating visitors who left the site after viewing only one page.	metric
utm_campaign (Marketing Channel Detail)	utm_campaign (Marketing Channel Detail)	The name of the marketing campaign as identified by the utm_campaign URL parameter, providing detail for a marketing channel.	dimension
utm_campaign (Tracking Code)	utm_campaign (Tracking Code)	The name of the marketing campaign identified by the utm_campaign URL parameter, typically captured via a tracking code.	dimension
utm_content (Marketing Channel Detail)	utm_content (Marketing Channel Detail)	The specific content used in an ad or link, identified by the utm_content URL parameter, providing detail for a marketing channel.	dimension
utm_content (Tracking Code)	utm_content (Tracking Code)	The specific content used in an ad or link, identified by the utm_content URL parameter, typically captured via a tracking code.	dimension
utm_creative_format (Marketing Channel Detail)	utm_creative_format (Marketing Channel Detail)	The format of the creative used in a marketing campaign, identified via tracking parameters, providing detail for a marketing channel.	dimension
utm_creative_format (Tracking Code)	utm_creative_format (Tracking Code)	The format of the creative used in a marketing campaign, identified via tracking parameters, typically captured via a tracking code.	dimension
utm_medium (Marketing Channel Detail)	utm_medium (Marketing Channel Detail)	The marketing medium (e.g., organic, CPC, email) identified by the utm_medium URL parameter, providing detail for a marketing channel.	dimension
utm_medium (Tracking Code)	utm_medium (Tracking Code)	The marketing medium (e.g., organic, CPC, email) identified by the utm_medium URL parameter, typically captured via a tracking code.	dimension
utm_source (Marketing Channel Detail)	utm_source (Marketing Channel Detail)	The source of the traffic (e.g., Google, Facebook) identified by the utm_source URL parameter, providing detail for a marketing channel.	dimension
utm_source (Tracking Code)	utm_source (Tracking Code)	The source of the traffic (e.g., Google, Facebook) identified by the utm_source URL parameter, typically captured via a tracking code.	dimension
utm_term (Marketing Channel Detail)	utm_term (Marketing Channel Detail)	The paid search keyword or ad term identified by the utm_term URL parameter, providing detail for a marketing channel.	dimension
utm_term (Tracking Code)	utm_term (Tracking Code)	The paid search keyword or ad term identified by the utm_term URL parameter, typically captured via a tracking code.	dimension
week	week	The specific week during which an event or activity occurred, typically represented as a number or a date range.	dimension