Adobe Analytics 2.0 (Workspace): Most-used fields#
The table below gives information about most-used fields that you can import from Adobe Analytics 2.0 (Workspace). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
AM/PM |
AM/PM |
dimension |
AMO Clicks (amo_clicks) |
AMO Clicks (amo_clicks) |
metric |
AMO Cost (amo_cost) |
AMO Cost (amo_cost) |
metric |
AMO ID |
AMO ID |
dimension |
AMO Impressions (amo_impressions) |
AMO Impressions (amo_impressions) |
metric |
Acquisition Content |
Acquisition Content |
dimension |
Acquisition Link Clicks (cm_aquisition_link_clicks_defaultmetric) |
Acquisition Link Clicks (cm_aquisition_link_clicks_defaultmetric) |
metric |
Acquisition Medium |
Acquisition Medium |
dimension |
Acquisition Source |
Acquisition Source |
dimension |
Acquisition Term |
Acquisition Term |
dimension |
Activity Conversions (targetconversion) |
Activity Conversions (targetconversion) |
metric |
Activity Map Region |
Activity Map Region |
dimension |
Ad Platform (AMO ID) |
Ad Platform (AMO ID) |
dimension |
Ad Type (AMO ID) |
Ad Type (AMO ID) |
dimension |
Adobe Campaign Clicked (ac_clicked) |
Adobe Campaign Clicked (ac_clicked) |
metric |
Adobe Campaign Delivered (ac_delivered) |
Adobe Campaign Delivered (ac_delivered) |
metric |
Adobe Campaign Opened (ac_opened) |
Adobe Campaign Opened (ac_opened) |
metric |
Adobe Campaign Sent (ac_sent) |
Adobe Campaign Sent (ac_sent) |
metric |
Adobe Campaign Unique Click (ac_uniqueclick) |
Adobe Campaign Unique Click (ac_uniqueclick) |
metric |
Adobe Campaign Unique Open (ac_uniqueopen) |
Adobe Campaign Unique Open (ac_uniqueopen) |
metric |
Adobe Campaign Unsubscribed (ac_unsubscribed) |
Adobe Campaign Unsubscribed (ac_unsubscribed) |
metric |
Advertiser |
Advertiser |
dimension |
All Traffic Channels First Touch |
All Traffic Channels First Touch |
dimension |
All Traffic Channels Last Touch |
All Traffic Channels Last Touch |
dimension |
App Id |
App Id |
dimension |
App Users (cm_app_users_defaultmetric) |
App Users (cm_app_users_defaultmetric) |
metric |
Average Page Depth (averagepagedepth) |
Average Page Depth (averagepagedepth) |
metric |
Average Page Views per Visit (pageviewspervisit) |
Average Page Views per Visit (pageviewspervisit) |
metric |
Average Session Length (Mobile) (cm_average_session_length_mobile_defaultmetric) |
Average Session Length (Mobile) (cm_average_session_length_mobile_defaultmetric) |
metric |
Average Session Length (Mobile) (cm_mobile_avg_session_length_defaultmetric) |
Average Session Length (Mobile) (cm_mobile_avg_session_length_defaultmetric) |
metric |
Average Time Spent on Site (seconds) (averagetimespentonsite) |
Average Time Spent on Site (seconds) (averagetimespentonsite) |
metric |
Average Time on Site (cm_average_time_on_site_defaultmetric) |
Average Time on Site (cm_average_time_on_site_defaultmetric) |
metric |
Bookings (orders) |
Bookings (orders) |
metric |
Bounce Rate (bouncerate) |
Bounce Rate (bouncerate) |
metric |
Bounces (bounces) |
Bounces (bounces) |
metric |
Browser |
Browser |
dimension |
Browser Type |
Browser Type |
dimension |
Campaign (Campaigns: Tracking Code) |
Campaign (Campaigns: Tracking Code) |
dimension |
Campaign (First Touch Channel Detail) |
Campaign (First Touch Channel Detail) |
dimension |
Campaign (Last Touch Channel Detail) |
Campaign (Last Touch Channel Detail) |
dimension |
Campaign (Marketing Channel Detail) |
Campaign (Marketing Channel Detail) |
dimension |
Campaign (Tracking Code) |
Campaign (Tracking Code) |
dimension |
Campaign ID |
Campaign ID |
dimension |
Campaign Medium (Tracking Code) |
Campaign Medium (Tracking Code) |
dimension |
Campaign Name (Tracking Code) |
Campaign Name (Tracking Code) |
dimension |
Campaign Source (Tracking Code) |
Campaign Source (Tracking Code) |
dimension |
Campaigns (Tracking Code) |
Campaigns (Tracking Code) |
dimension |
Campaigns (utm_campaign) |
Campaigns (utm_campaign) |
dimension |
Cart Additions (E007) (cartadditions) |
Cart Additions (E007) (cartadditions) |
metric |
Cart Additions (cartadditions) |
Cart Additions (cartadditions) |
metric |
Cart Open (E004) (carts) |
Cart Open (E004) (carts) |
metric |
Cart Removals (E008) (cartremovals) |
Cart Removals (E008) (cartremovals) |
metric |
Cart Removals (cartremovals) |
Cart Removals (cartremovals) |
metric |
Cart Views (cartviews) |
Cart Views (cartviews) |
metric |
Carts (carts) |
Carts (carts) |
metric |
Category |
Category |
dimension |
Channel (Last Touch Channel Detail) |
Channel (Last Touch Channel Detail) |
dimension |
Channel (Marketing Channel Detail) |
Channel (Marketing Channel Detail) |
dimension |
Channel (Marketing Channel) |
Channel (Marketing Channel) |
dimension |
Channel (Tracking Code) |
Channel (Tracking Code) |
dimension |
Channel Type (Last Touch Channel) |
Channel Type (Last Touch Channel) |
dimension |
Checkouts (E006) (checkouts) |
Checkouts (E006) (checkouts) |
metric |
Checkouts (checkouts) |
Checkouts (checkouts) |
metric |
Cities |
Cities |
dimension |
City |
City |
dimension |
Company Id |
Company Id |
dimension |
Content (Tracking Code) |
Content (Tracking Code) |
dimension |
Content Segment |
Content Segment |
dimension |
Conversion Rate (cm_visits_orders_defaultmetric) |
Conversion Rate (cm_visits_orders_defaultmetric) |
metric |
Conversion Type |
Conversion Type |
dimension |
Countries |
Countries |
dimension |
Crashes (mobilecrashes) |
Crashes (mobilecrashes) |
metric |
Customer Loyalty |
Customer Loyalty |
dimension |
Date (Marketing Channel Detail) |
Date (Marketing Channel Detail) |
dimension |
Day |
Day |
dimension |
Day of Month |
Day of Month |
metric |
Day of Week |
Day of Week |
dimension |
Day of Year |
Day of Year |
metric |
Days Since First Use |
Days Since First Use |
dimension |
Days Since First Use Instances (mobiledayssincefirstuseinstances) |
Days Since First Use Instances (mobiledayssincefirstuseinstances) |
metric |
Days Since Last Use |
Days Since Last Use |
dimension |
Days Since Last Use Instances (mobiledayssincelastuseinstances) |
Days Since Last Use Instances (mobiledayssincelastuseinstances) |
metric |
Days Since Last Visit |
Days Since Last Visit |
dimension |
Domain |
Domain |
dimension |
Donation Revenue (revenue) |
Donation Revenue (revenue) |
metric |
Donations (orders) |
Donations (orders) |
metric |
Download Link Instances (downloadlinkinstances) |
Download Link Instances (downloadlinkinstances) |
metric |
Entries (entries) |
Entries (entries) |
metric |
Entry Page |
Entry Page |
dimension |
Entry Page Original |
Entry Page Original |
dimension |
Entry Site Section |
Entry Site Section |
dimension |
Estimated Orders (orders) |
Estimated Orders (orders) |
metric |
Estimated Sales (revenue) |
Estimated Sales (revenue) |
metric |
Estimated Units (units) |
Estimated Units (units) |
metric |
Exit Link |
Exit Link |
dimension |
Exit Link Instances (exitlinkinstances) |
Exit Link Instances (exitlinkinstances) |
metric |
Exit Rate (cm_exit_rate_defaultmetric) |
Exit Rate (cm_exit_rate_defaultmetric) |
metric |
Exits (exits) |
Exits (exits) |
metric |
External Campaigns |
External Campaigns |
dimension |
First Launches (mobileinstalls) |
First Launches (mobileinstalls) |
metric |
First Touch Channel |
First Touch Channel |
dimension |
First Touch Channel Detail |
First Touch Channel Detail |
dimension |
Gross Revenue (revenue) |
Gross Revenue (revenue) |
metric |
Hour |
Hour |
dimension |
Hour of Day |
Hour of Day |
dimension |
Item Category (Product) |
Item Category (Product) |
dimension |
Item Id |
Item Id |
metric |
Keyword (Tracking Code) |
Keyword (Tracking Code) |
dimension |
Landing Type (AMO ID) |
Landing Type (AMO ID) |
dimension |
Language |
Language |
dimension |
Last Touch Channel |
Last Touch Channel |
dimension |
Last Touch Channel Detail |
Last Touch Channel Detail |
dimension |
Launch Source |
Launch Source |
dimension |
Launches (mobilelaunches) |
Launches (mobilelaunches) |
metric |
Launches/User (cm_launches_user_defaultmetric) |
Launches/User (cm_launches_user_defaultmetric) |
metric |
Marketing Channel |
Marketing Channel |
dimension |
Marketing Channel Detail |
Marketing Channel Detail |
dimension |
Medium (Tracking Code) |
Medium (Tracking Code) |
dimension |
Minute |
Minute |
dimension |
Mobile Device |
Mobile Device |
dimension |
Mobile Device Type |
Mobile Device Type |
dimension |
Mobile Manufacturer |
Mobile Manufacturer |
dimension |
Mobile Views (mobileviews) |
Mobile Views (mobileviews) |
metric |
Monitor Resolution |
Monitor Resolution |
dimension |
Month |
Month |
dimension |
Month of Year |
Month of Year |
dimension |
Navigation URL (Page Resources) |
Navigation URL (Page Resources) |
dimension |
Network (AMO ID) |
Network (AMO ID) |
dimension |
Occurrences (occurrences) |
Occurrences (occurrences) |
metric |
Operating System Types |
Operating System Types |
dimension |
Operating System Version (SDK) |
Operating System Version (SDK) |
dimension |
Operating Systems |
Operating Systems |
dimension |
Order (purchase event) (orders) |
Order (purchase event) (orders) |
metric |
Orders (E002) (orders) |
Orders (E002) (orders) |
metric |
Orders (Web) (orders) |
Orders (Web) (orders) |
metric |
Orders (orders) |
Orders (orders) |
metric |
Orders [Web] (orders) |
Orders [Web] (orders) |
metric |
Page |
Page |
dimension |
Page Events (pageevents) |
Page Events (pageevents) |
metric |
Page Views (pageviews) |
Page Views (pageviews) |
metric |
Page Views / Unique Visitor (cm_page_views_divided_by_unique_visitors) |
Page Views / Unique Visitor (cm_page_views_divided_by_unique_visitors) |
metric |
Page Views / Visits (cm_pageviews_visit_defaultmetric) |
Page Views / Visits (cm_pageviews_visit_defaultmetric) |
metric |
Pages |
Pages |
dimension |
Paid Search |
Paid Search |
dimension |
Placement (Tracking Code) |
Placement (Tracking Code) |
dimension |
Product |
Product |
dimension |
Product Category (Product) |
Product Category (Product) |
dimension |
Product Name (Product) |
Product Name (Product) |
dimension |
Product Views (productinstances) |
Product Views (productinstances) |
metric |
Purchase Event (orders) |
Purchase Event (orders) |
metric |
Purchase Units (units) |
Purchase Units (units) |
metric |
Quarter |
Quarter |
dimension |
Receipt Event (orders) |
Receipt Event (orders) |
metric |
Referrer |
Referrer |
dimension |
Referrer Type |
Referrer Type |
dimension |
Referring Domain |
Referring Domain |
dimension |
Regions |
Regions |
dimension |
Report Suite Id |
Report Suite Id |
dimension |
Revenue (purchase event) (revenue) |
Revenue (purchase event) (revenue) |
metric |
Revenue (revenue) |
Revenue (revenue) |
metric |
Revenue (€) (revenue) |
Revenue (€) (revenue) |
metric |
SRC (Campaign Tracking Code) |
SRC (Campaign Tracking Code) |
dimension |
Search Engine - Natural |
Search Engine - Natural |
dimension |
Search Engine - Paid |
Search Engine - Paid |
dimension |
Search Keyword |
Search Keyword |
dimension |
Search Keyword - Natural |
Search Keyword - Natural |
dimension |
Search Keyword - Paid |
Search Keyword - Paid |
dimension |
Searches (searches) |
Searches (searches) |
metric |
Segment |
Segment |
dimension |
Segment (Tracking Code) |
Segment (Tracking Code) |
dimension |
Server |
Server |
dimension |
Shop Cart Add Item (cartadditions) |
Shop Cart Add Item (cartadditions) |
metric |
Single Page Visits |
Single Page Visits |
dimension |
Single Page Visits (singlepagevisits) |
Single Page Visits (singlepagevisits) |
metric |
Site Section |
Site Section |
dimension |
Site Sections (Channel) |
Site Sections (Channel) |
dimension |
Source (First Touch Channel Detail) |
Source (First Touch Channel Detail) |
dimension |
Source (Last Touch Channel Detail) |
Source (Last Touch Channel Detail) |
dimension |
Source (Tracking Code) |
Source (Tracking Code) |
dimension |
Source Medium (Last Touch Channel Detail) |
Source Medium (Last Touch Channel Detail) |
dimension |
Sources Macro (Last Touch Channel) |
Sources Macro (Last Touch Channel) |
dimension |
Sources Macro (Marketing Channel) |
Sources Macro (Marketing Channel) |
dimension |
Time Spent per Visit (seconds) (timespentvisit) |
Time Spent per Visit (seconds) (timespentvisit) |
metric |
Time Spent per Visitor (seconds) (timespentvisitor) |
Time Spent per Visitor (seconds) (timespentvisitor) |
metric |
Total Conversions |
Total Conversions |
metric |
Total Orders (Online Purchases) (orders) |
Total Orders (Online Purchases) (orders) |
metric |
Total Seconds Spent (itemtimespent) |
Total Seconds Spent (itemtimespent) |
metric |
Total Session Length (mobileprevsessionlength) |
Total Session Length (mobileprevsessionlength) |
metric |
Tracking Code |
Tracking Code |
dimension |
Tracking Code (CID) |
Tracking Code (CID) |
dimension |
Tracking Code (v0) |
Tracking Code (v0) |
dimension |
Tracking Code Instances (campaigninstances) |
Tracking Code Instances (campaigninstances) |
metric |
Type (Product) |
Type (Product) |
dimension |
U.S. DMA |
U.S. DMA |
dimension |
URL (URL) |
URL (URL) |
dimension |
URL of file downloaded |
URL of file downloaded |
dimension |
US DMA |
US DMA |
dimension |
US States |
US States |
dimension |
UTM Campaign (Campaign Tracking Code) |
UTM Campaign (Campaign Tracking Code) |
dimension |
UTM Campaign (Campaign Tracking) |
UTM Campaign (Campaign Tracking) |
dimension |
UTM Campaign (Tracking Code) |
UTM Campaign (Tracking Code) |
dimension |
UTM Content (Campaign Tracking) |
UTM Content (Campaign Tracking) |
dimension |
UTM Content (Tracking Code) |
UTM Content (Tracking Code) |
dimension |
UTM Medium (Campaign Tracking) |
UTM Medium (Campaign Tracking) |
dimension |
UTM Medium (Tracking Code) |
UTM Medium (Tracking Code) |
dimension |
UTM Source (Campaign Tracking) |
UTM Source (Campaign Tracking) |
dimension |
UTM Source (Tracking Code) |
UTM Source (Tracking Code) |
dimension |
Unique Visitors (visitors) |
Unique Visitors (visitors) |
metric |
Units (purchase event) (units) |
Units (purchase event) (units) |
metric |
Units (units) |
Units (units) |
metric |
Upgrades (mobileupgrades) |
Upgrades (mobileupgrades) |
metric |
Url no query ([p1] Page URL) |
Url no query ([p1] Page URL) |
dimension |
Url no query ([v1] Page URL) |
Url no query ([v1] Page URL) |
dimension |
Users (Mobile) (cm_mobile_users_defaultmetric) |
Users (Mobile) (cm_mobile_users_defaultmetric) |
metric |
Video Completes (e67) (videocomplete) |
Video Completes (e67) (videocomplete) |
metric |
Video Starts (e63) (videostart) |
Video Starts (e63) (videostart) |
metric |
Visit Number |
Visit Number |
dimension |
Visitor’s country |
Visitor’s country |
dimension |
Visitors with Experience Cloud ID (visitorsmcvisid) |
Visitors with Experience Cloud ID (visitorsmcvisid) |
metric |
Visits (visits) |
Visits (visits) |
metric |
Visits / Visitor (cm_visits_visitor_defaultmetric) |
Visits / Visitor (cm_visits_visitor_defaultmetric) |
metric |
Web Gross Revenue (revenue) |
Web Gross Revenue (revenue) |
metric |
Week |
Week |
dimension |
Year |
Year |
dimension |
Zip Code |
Zip Code |
dimension |
bounce_rate |
bounce_rate |
metric |
bounces |
bounces |
metric |
campaign |
campaign |
dimension |
campaign_day |
campaign_day |
metric |
campaign_id |
campaign_id |
dimension |
campaign_month |
campaign_month |
metric |
campaign_name |
campaign_name |
dimension |
campaign_year |
campaign_year |
metric |
cart_addition |
cart_addition |
metric |
cart_open |
cart_open |
metric |
client_id |
client_id |
dimension |
cm_average_time_on_site_defaultmetric |
cm_average_time_on_site_defaultmetric |
metric |
content |
content |
dimension |
day |
day |
dimension |
domain |
domain |
dimension |
marketing_channel |
marketing_channel |
dimension |
marketing_channel_detail |
marketing_channel_detail |
dimension |
medium |
medium |
dimension |
metrics/bouncerate |
metrics/bouncerate |
metric |
metrics/cartadditions |
metrics/cartadditions |
metric |
metrics/cartremovals |
metrics/cartremovals |
metric |
metrics/pageviews |
metrics/pageviews |
metric |
metrics/units |
metrics/units |
metric |
metrics/visitors |
metrics/visitors |
metric |
segment |
segment |
dimension |
source |
source |
dimension |
source|medium |
source|medium |
dimension |
term |
term |
dimension |
utm_campaign (Marketing Channel Detail) |
utm_campaign (Marketing Channel Detail) |
dimension |
utm_campaign (Tracking Code) |
utm_campaign (Tracking Code) |
dimension |
utm_content (Marketing Channel Detail) |
utm_content (Marketing Channel Detail) |
dimension |
utm_content (Tracking Code) |
utm_content (Tracking Code) |
dimension |
utm_medium (Marketing Channel Detail) |
utm_medium (Marketing Channel Detail) |
dimension |
utm_medium (Tracking Code) |
utm_medium (Tracking Code) |
dimension |
utm_source (Marketing Channel Detail) |
utm_source (Marketing Channel Detail) |
dimension |
utm_source (Tracking Code) |
utm_source (Tracking Code) |
dimension |
utm_term (Marketing Channel Detail) |
utm_term (Marketing Channel Detail) |
dimension |
utm_term (Tracking Code) |
utm_term (Tracking Code) |
dimension |
visitors |
visitors |
metric |
visits |
visits |
metric |
week |
week |
dimension |