Amazon Advertising: Most-used fields#
The table below gives information about most-used fields that you can import from Amazon Advertising. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
acosClicks14d Metric
Advertising Cost of Sale (ACOS) calculated based on sales occurring within 14 days of an ad click.
acosClicks7d Metric
Advertising Cost of Sale (ACOS) calculated based on sales occurring within 7 days of an ad click.
adGroupBid Metric
The bid amount set for the ad group.
adGroupCreationDate Metric
The date when the ad group was created.
adGroupCreationDateISO Dimension
The date when the ad group was created, formatted according to ISO 8601 standard.
adGroupDefaultBid Metric
The default bid set for the ad group.
adGroupId Dimension
A unique identifier for an ad group, which organizes a collection of ads with shared targeting and bids within a campaign.
adGroupLastUpdatedDate Metric
The date when the ad group was last updated.
adGroupLastUpdatedDateISO Dimension
The ISO formatted date when the ad group was last updated.
adGroupName Dimension
The name of the ad group.
adGroupServingStatus Dimension
The serving status of the ad group (e.g., delivering, paused, archived).
adGroupState Dimension
The state of the ad group (e.g., enabled, paused, archived).
adId Dimension
Unique numerical ID of the ad.
adKeywordStatus Dimension
The status of the keyword within the ad group.
adStatus Dimension
The current status of the ad (e.g., enabled, paused, archived).
addToCart Metric
The number of times products were added to a shopping cart after an ad interaction.
addToCartClicks Metric
The total number of clicks on 'Add to Cart' buttons.
addToCartRate Metric
The rate at which shoppers add products to their cart after viewing an ad, calculated by dividing the number of add-to-cart events by impressions. This metric is available for Sponsored Brands and Sponsored Display campaigns, as well as DSP campaigns.
addToCartViews Metric
The number of times shoppers added a brand's products to their cart, specifically attributed to an ad view.
advertisedAsin Dimension
The ASIN of the product that was advertised.
advertisedSku Dimension
The SKU being advertised.
advertiserName Dimension
The name of the advertiser.
applicableBudgetRuleId Dimension
The identifier of the budget rule applied to the campaign or ad group.
applicableBudgetRuleName Dimension
The name of the budget rule applied to the campaign or ad group.
asin Dimension
The ASIN associated with an advertised product.
asinBrandHalo Dimension
Represents a product that was purchased after an ad click but has a different SKU/ASIN than what was advertised. It is available in Sponsored Display Purchased Product reports.
assets.{NUM}.assetId Dimension
A unique identifier assigned to a creative asset, such as an image or video, used within Amazon Advertising campaigns.
assets.{NUM}.mediaType Dimension
The type of media for the creative asset, such as an image or video, used in advertising campaigns.
assets.{NUM}.name Dimension
The name given to the creative asset for organizational and identification purposes within the advertising platform.
assets.{NUM}.url Dimension
The URL where the creative asset is stored and can be accessed or retrieved.
attributedAddToCartClicks14d Metric
The number of add-to-cart clicks attributed to ads within a 14-day attribution window.
attributedBrandedSearches14d Metric
The number of searches that included the name of your brand occurring within 14 days of an ad click.
attributedConversions14d Metric
Number of attributed conversion events occurring within 14 days of an ad click. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.
attributedConversions14dSameSKU Metric
Number of attributed conversion events occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.
attributedConversions1d Metric
The number of attributed conversion events occurring within 1 day of an ad click. For Sponsored Brands, this applies to conversions occurring within 1 day of an ad click or view.
attributedConversions1dSameSKU Metric
The number of conversions for the same SKU attributed to ads within a 1-day attribution window.
attributedConversions30d Metric
The total number of conversions attributed to ads within a 30-day attribution window.
attributedConversions30dSameSKU Metric
The number of conversions for the same SKU attributed to ads within a 30-day attribution window.
attributedConversions7d Metric
The total number of conversions attributed to ads within a 7-day attribution window.
attributedConversions7dSameSKU Metric
The number of conversions for the same SKU attributed to ads within a 7-day attribution window.
attributedDPV14d Dimension
Detail Page Views attributed to ads within a 14-day attribution window.
attributedDetailPageViewsClicks14d Metric
The number of attributed detail page view conversions occurring within 14 days of ad click.
attributedOrderRateNewToBrand14d Metric
The number of new-to-brand orders relative to the number of clicks. New-to-brand order rate = new-to-brand orders / clicks. Not available for book vendors.
attributedOrdersNewToBrand14d Metric
The number of first-time orders for brand products over a one-year lookback window, attributed to an ad occurring within 14 days of an ad click. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.
attributedOrdersNewToBrandPercentage14d Metric
The percentage of total orders that are new-to-brand orders. Not available for book vendors. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.
attributedPurchases14d Metric
The number of purchases attributed to ads within a 14-day attribution window.
attributedSales14d Metric
Total value of sales occurring within 14 days of an ad click. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.
attributedSales14dOtherSKU Metric
Total value of sales occurring within 14 days of an ad click where the purchased SKU was different from the SKU advertised.
attributedSales14dSameSKU Metric
Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.
attributedSales1d Metric
Total value of sales occurring within 24 hours of an ad click.
attributedSales1dOtherSKU Metric
Sales of other SKUs attributed to ads within a 1-day attribution window.
attributedSales1dSameSKU Metric
The total sales amount (in local currency) from attributed purchases occurring within 1 day of an ad interaction, where the purchased SKU was the same as the advertised SKU.
attributedSales30d Metric
Total sales attributed to ads within a 30-day attribution window.
attributedSales30dOtherSKU Metric
Sales of other SKUs attributed to ads within a 30-day attribution window.
attributedSales30dSameSKU Metric
Sales of the same SKU attributed to ads within a 30-day attribution window.
attributedSales7d Metric
Total sales attributed to ads within a 7-day attribution window.
attributedSales7dOtherSKU Metric
Sales of other SKUs attributed to ads within a 7-day attribution window.
attributedSales7dSameSKU Metric
Sales of the same SKU attributed to ads within a 7-day attribution window.
attributedSalesNewToBrand14d Metric
Total value of new-to-brand sales occurring within 14 days of an ad click. Not available for book vendors. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.
attributedSalesNewToBrandPercentage14d Metric
Percentage of total sales made up of new-to-brand purchases. Not available for book vendors. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.
attributedSalesSameSku14d Metric
Sales attributed to the same SKU (stock keeping unit) within a 14-day attribution window.
attributedSalesSameSku1d Metric
Total value of sales occurring within 24 hours of ad click where the purchased SKU was the same as the SKU advertised.
attributedSalesSameSku30d Metric
Total value of sales occurring within 30 days of ad click where the purchased SKU was the same as the SKU advertised.
attributedSalesSameSku7d Metric
Total value of sales occurring within seven days of ad click where the purchased SKU was the same as the SKU advertised.
attributedUnitsOrdered14d Metric
Total number of units ordered within 14 days of an ad click.
attributedUnitsOrdered14dOtherSKU Metric
Total number of units ordered within 14 days of an ad click where the purchased SKU was different from the SKU advertised.
attributedUnitsOrdered14dSameSKU Metric
The number of units ordered for the same SKU attributed to ads within a 14-day attribution window.
attributedUnitsOrdered1d Metric
The number of units ordered within a 1-day attribution window after an ad interaction.
attributedUnitsOrdered1dOtherSKU Metric
The number of units ordered for other SKUs attributed to ads within a 1-day attribution window.
attributedUnitsOrdered1dSameSKU Metric
The number of units ordered for the same SKU attributed to ads within a 1-day attribution window.
attributedUnitsOrdered30d Metric
The number of units ordered within a 30-day attribution window after an ad interaction.
attributedUnitsOrdered30dOtherSKU Metric
The number of units ordered for other SKUs attributed to ads within a 30-day attribution window.
attributedUnitsOrdered30dSameSKU Metric
The number of units ordered for the same SKU attributed to ads within a 30-day attribution window.
attributedUnitsOrdered7d Metric
The number of units ordered within a 7-day attribution window after an ad interaction.
attributedUnitsOrdered7dOtherSKU Metric
The number of units ordered for other SKUs attributed to ads within a 7-day attribution window.
attributedUnitsOrdered7dSameSKU Metric
The number of units ordered for the same SKU attributed to ads within a 7-day attribution window.
attributedUnitsOrderedNewToBrand14d Metric
Total number of attributed units ordered as part of new-to-brand sales occurring within 14 days of an ad click. Not available for book vendors. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.
attributedUnitsOrderedNewToBrandPercentage14d Metric
Percentage of total attributed units ordered within 14 days of an ad click that are part of a new-to-brand purchase. Not available for book vendors. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.
attributedUnitsSold14d Dimension
Number of attributed units sold within 14 days of click on an ad. This is also referred to as unitsSold14d.
attributionType Dimension
The model used to attribute conversions to ad interactions.
bidOptimization Dimension
The strategy used to optimize bids for campaigns or ad groups.
bidRecommendations.closeMatch.highBid.suggestedBid Metric
The recommended high bid for ads that closely match the specified targeting value.
bidRecommendations.closeMatch.lowBid.suggestedBid Metric
The suggested bid value representing the lower end of the recommended bid range for a 'close match' targeting strategy. These recommendations are provided to help advertisers optimize their campaigns for performance metrics such as impressions, clicks, or conversions.
bidRecommendations.closeMatch.medianBid.suggestedBid Metric
The recommended median bid for ads that closely match the specified targeting value.
bidRecommendations.complements.highBid.suggestedBid Metric
The recommended high bid for displaying ads alongside complementary products.
bidRecommendations.complements.lowBid.suggestedBid Metric
The recommended low bid for displaying ads alongside complementary products.
bidRecommendations.complements.medianBid.suggestedBid Metric
The recommended median bid for displaying ads alongside complementary products.
bidRecommendations.impactMetrics.clicks.highBid.lower Dimension
The lower bound of the estimated weekly clicks if the high suggested bid is adopted.
bidRecommendations.impactMetrics.clicks.highBid.upper Dimension
The upper bound of the estimated weekly clicks if the high suggested bid is adopted.
bidRecommendations.impactMetrics.clicks.lowBid.lower Dimension
The lower bound of the estimated weekly clicks if the low suggested bid is adopted.
bidRecommendations.impactMetrics.clicks.lowBid.upper Dimension
The upper bound of the estimated weekly clicks if the low suggested bid is adopted.
bidRecommendations.impactMetrics.clicks.medianBid.lower Dimension
The lower bound of the estimated weekly clicks if the median suggested bid is adopted.
bidRecommendations.impactMetrics.clicks.medianBid.upper Dimension
The upper bound of the estimated weekly clicks if the median suggested bid is adopted.
bidRecommendations.impactMetrics.orders.highBid.lower Dimension
The lower bound of the estimated weekly purchase orders if the high suggested bid is adopted.
bidRecommendations.impactMetrics.orders.highBid.upper Dimension
The upper bound of the estimated weekly purchase orders if the high suggested bid is adopted.
bidRecommendations.impactMetrics.orders.lowBid.lower Dimension
The lower bound of the estimated weekly purchase orders if the low suggested bid is adopted.
bidRecommendations.impactMetrics.orders.lowBid.upper Dimension
The upper bound of the estimated weekly purchase orders if the low suggested bid is adopted.
bidRecommendations.impactMetrics.orders.medianBid.lower Dimension
The lower bound of the estimated weekly purchase orders if the median suggested bid is adopted.
bidRecommendations.impactMetrics.orders.medianBid.upper Dimension
The upper bound of the estimated weekly purchase orders if the median suggested bid is adopted.
bidRecommendations.keywordBroadMatch.highBid.suggestedBid Metric
The recommended high bid for keyword broad match targeting, which broadly matches ads with search queries.
bidRecommendations.keywordBroadMatch.lowBid.suggestedBid Metric
The recommended low bid for keyword broad match targeting, which broadly matches ads with search queries.
bidRecommendations.keywordBroadMatch.medianBid.suggestedBid Metric
The recommended median bid for keyword broad match targeting, which broadly matches ads with search queries.
bidRecommendations.keywordExactMatch.highBid.suggestedBid Metric
The recommended high bid for keyword exact match targeting, which exactly matches ads with search queries.
bidRecommendations.keywordExactMatch.lowBid.suggestedBid Metric
The recommended low bid for keyword exact match targeting, which exactly matches ads with search queries.
bidRecommendations.keywordExactMatch.medianBid.suggestedBid Metric
The recommended median bid for keyword exact match targeting, which exactly matches ads with search queries.
bidRecommendations.keywordPhraseMatch.highBid.suggestedBid Metric
The recommended high bid for keyword phrase match targeting, which matches ads with search phrases.
bidRecommendations.keywordPhraseMatch.lowBid.suggestedBid Metric
The recommended low bid for keyword phrase match targeting, which matches ads with search phrases.
bidRecommendations.keywordPhraseMatch.medianBid.suggestedBid Metric
The recommended median bid for keyword phrase match targeting, which matches ads with search phrases.
bidRecommendations.looseMatch.highBid.suggestedBid Metric
The recommended high bid for ads that broadly match the specified targeting value.
bidRecommendations.looseMatch.lowBid.suggestedBid Metric
The recommended low bid for ads that broadly match the specified targeting value.
bidRecommendations.looseMatch.medianBid.suggestedBid Metric
The recommended median bid for ads that broadly match the specified targeting value.
bidRecommendations.substitutes.highBid.suggestedBid Metric
The recommended high bid for displaying ads alongside substitutable products.
bidRecommendations.substitutes.lowBid.suggestedBid Metric
This field represents a suggested low bid for a substitute target in a bid recommendation. Substitute targets are alternative keywords or products that are still relevant to the campaign, and this bid helps advertisers optimize spending for these alternative targeting options. The recommendation is based on historical bid data.
bidRecommendations.substitutes.medianBid.suggestedBid Metric
This field represents a suggested median bid for a substitute target in a bid recommendation. Substitute targets are alternative keywords or products that are still relevant to the campaign, and this median bid provides a mid-range suggestion to help advertisers optimize their bidding strategy for these alternatives.
brand Dimension
The brand associated with the advertising campaign or the advertised products. This is often used in the context of Sponsored Brands campaigns and Brand Stores.
brandEntityId Dimension
The identifier for the brand entity.
brand_name Dimension
The name of the brand associated with the product or campaign.
brandedSearches Metric
The number of searches for the brand associated with the advertised products.
brandedSearchesClicks Metric
The number of clicks on ads that occurred after customers performed searches including the brand's name.
brandedSearchesViews Metric
The number of searches that included the name of a brand, attributed to an ad view, occurring within a specified attribution window.
campaignApplicableBudgetRuleId Dimension
The identifier of the budget rule applied to the campaign.
campaignApplicableBudgetRuleName Dimension
The name of the budget rule applied to the campaign.
campaignBiddingBidOptimization Dimension
The bid optimization strategy applied to the campaign's bidding.
campaignBiddingStrategy Dimension
The bidding strategy employed for the campaign (e.g., dynamic bids - down only, fixed bids).
campaignBrandEntityId Dimension
The unique identifier for the brand associated with the advertising campaign. This ID allows for consistent brand identification across various Amazon marketplaces and ad products.
campaignBudget Metric
Total budget allocated to the campaign.
campaignBudgetAmount Metric
The monetary amount allocated as the budget for the campaign.
campaignBudgetBudget Metric
The total budget allocated to the campaign.
campaignBudgetBudgetType Dimension
The type of budget applied to a campaign (e.g., daily budget, lifetime budget).
campaignBudgetCurrencyCode Dimension
The currency code for the campaign budget (e.g., USD, EUR).
campaignBudgetType Dimension
The type of budget allocated to the campaign, either 'daily' or 'lifetime'.
campaignCreationDate Metric
The date when the campaign was created.
campaignCreationDateISO Dimension
The ISO formatted date when the campaign was created.
campaignCreativeAsins Dimension
A list of Amazon Standard Identification Numbers (ASINs) associated with the campaign's creative assets. These ASINs are often used for generating keyword or product recommendations.
campaignCreativeBrandLogoAssetID Dimension
The asset ID of the brand logo used in the campaign creative.
campaignCreativeBrandLogoUrl Dimension
The URL of the brand logo used in the campaign creative.
campaignCreativeBrandName Dimension
The brand name featured in the campaign's creative elements, such as text or images.
campaignCreativeHeadline Dimension
The headline text of the campaign's creative.
campaignCreativeType Dimension
The type of creative used in the campaign (e.g., image, video, custom).
campaignCreativeVideoAssetIds Dimension
A list of asset IDs for videos used in the campaign creative.
campaignDynamicBiddingPlacementBiddingPercentage Metric
The percentage adjustment for bids based on ad placement in dynamic bidding campaigns.
campaignDynamicBiddingPlacementBiddingPlacement Dimension
The specific placement to which a dynamic bidding percentage adjustment is applied.
campaignDynamicBiddingStrategy Dimension
The dynamic bidding strategy applied to the campaign (e.g., down only, up and down).
campaignEndDate Dimension
The scheduled end date for the campaign.
campaignEndDateISO Dimension
The scheduled end date for the campaign, formatted according to ISO 8601 standard.
campaignExtendedDataServingStatus Dimension
The serving status of a campaign, indicating its current state (e.g., active, paused, archived) as part of extended campaign data available through the API.
campaignId Dimension
A unique identifier for an advertising campaign, which serves as the top-level container for ad groups and ads, defining budget and overall strategy.
campaignLandingPagePageType Dimension
The type of page the campaign's landing page is (e.g., product detail page, Store page).
campaignLandingPageUrl Dimension
The URL of the landing page for the campaign.
campaignLastUpdatedDate Metric
The date when the campaign was last updated.
campaignLastUpdatedDateISO Dimension
The ISO formatted date when the campaign was last updated.
campaignName Dimension
The name of the advertising campaign.
campaignPremiumBidAdjustment Dimension
Indicates whether premium bid adjustments are enabled for a campaign, allowing for increased bids in competitive placements.
campaignRuleBasedBudget Dimension
Indicates if the campaign budget is managed by a rule.
campaignRuleBasedBudgetAmount Dimension
The budget amount set by a rule for the campaign.
campaignServingStatus Dimension
The serving status of the campaign (e.g., delivering, paused, archived).
campaignStartDate Dimension
The scheduled start date for the campaign.
campaignStartDateISO Dimension
The scheduled start date for the campaign, formatted according to ISO 8601 standard.
campaignState Dimension
The current state of the campaign (e.g., enabled, paused, archived). This is also referred to as campaignStatus.
campaignStatus Dimension
The current operational status or state of the campaign (e.g., enabled, paused, archived).
campaignTactic Dimension
The specific targeting tactic used in a Sponsored Display campaign (e.g., product targeting, audience targeting).
campaignTargetingType Dimension
The type of targeting strategy employed by the campaign, such as contextual targeting or audience targeting.
campaignType Dimension
The type of advertising campaign (e.g., Sponsored Products, Sponsored Brands, Sponsored Display).
campaign_category Dimension
A classification or grouping assigned to a campaign, which may be used for organizational purposes or for breaking down performance data.
category Dimension
The product category.
clickThroughRate Metric
The percentage of impressions that resulted in a click (clicks / impressions).
clicks Metric
Total number of ad clicks.
conversionsBrandHalo Metric
The number of conversion events for products of the same brand as the promoted products (brand halo), excluding the promoted products themselves.
conversionsBrandHaloClicks Metric
The number of conversion events for products of the same brand as the promoted products (brand halo), specifically attributed to ad clicks, excluding the promoted products themselves.
cost Metric
Total cost of ad clicks.
costPerClick Metric
The average cost incurred for each click on an ad (cost / clicks).
costType Dimension
Determines how the campaign will bid and charge, such as 'vCPM' (cost per thousand viewable impressions) or 'CPC' (cost per click). Only relevant for Sponsored Display campaigns.
cumulativeReach Metric
Total number of unique users exposed to an ad from either a campaign, ad group, or product ad over the lifetime of the campaign or the past six months, whichever is shorter.
currency Dimension
The currency code associated with the campaign.
date Dimension
The specific date for which the advertising data is reported.
detailPageViews Metric
The total number of times product detail pages were viewed after an ad interaction.
detailPageViewsClicks Metric
The total number of product detail page views that resulted from clicks on an ad.
dpv14d Metric
Number of attributed detail page views occurring within 14 days of click on an ad. This is a vendor-only field.
endDate Dimension
The end date of the reporting period, in YYYYMMDD format.
entityId Dimension
A unique identifier for the entity (e.g., campaign, ad group, advertiser) that the data refers to.
impressions Metric
Total number of ad impressions.
impressionsFrequencyAverage Metric
The average number of times unique users were exposed to an ad over the lifetime of the campaign.
impressionsViews Metric
The total number of impressions or views an ad received.
keyword Dimension
The keyword or phrase used in targeting. This is also referred to as keywordText.
keywordBid Dimension
The advertiser-set bid value for a keyword.
keywordId Dimension
A unique identifier for a specific keyword targeted in an advertising campaign to match customer searches.
keywordMatchType Dimension
The type of matching for the keyword or phrase used in the bid, such as broad, phrase, or exact. This is also referred to as matchType.
keywordState Dimension
The current state of the keyword (e.g., enabled, paused, archived).
keywordStatus Dimension
The status of the keyword (e.g., enabled, paused, archived).
keywordText Dimension
Text of the keyword or phrase.
keywordType Dimension
Unique numerical ID of a campaign.
leadFormOpens Metric
The number of times a lead generation form associated with an ad was opened by users.
leads Metric
The number of leads generated from ad interactions.
linkOuts Metric
The number of clicks that directed users from the Amazon platform to an external website or landing page.
market Dimension
The specific Amazon marketplace (e.g., US, UK, DE) where advertising campaigns are active. This identifies the geographical region and Amazon domain where ad performance data originates.
matchType Dimension
Type of matching for the keyword or phrase used in bid. Must be one of: broad, phrase, or exact.
media_cost Metric
The total cost or spend incurred for the advertising, representing the financial investment in media placements.
newToBrandDetailPageViewClicks Metric
The number of attributed detail page view conversions occurring within 14 days of an ad click from shoppers who have not previously viewed a detail page with an ASIN of the same brand.
newToBrandDetailPageViewViews Metric
The number of new detail page views from shoppers who have not previously viewed a detail page with an ASIN of the same brand, specifically attributed to an ad view.
newToBrandDetailPageViews Metric
The number of new detail page views from shoppers who have not previously viewed a detail page in the past 365 days with an ASIN of the same brand, attributed to advertising.
newToBrandPurchases Metric
The total number of purchases made by new-to-brand customers.
newToBrandPurchases14d Metric
The total number of purchases made by new-to-brand customers within a 14-day attribution window.
newToBrandPurchasesClicks Metric
The number of purchases made by new-to-brand customers that resulted from ad clicks.
newToBrandPurchasesPercentage14d Metric
The percentage of purchases attributed to new-to-brand customers within a 14-day attribution window.
newToBrandSales Metric
The total sales generated from new-to-brand customers.
newToBrandSales14d Metric
Total value of new-to-brand sales occurring within 14 days of an ad click. This is also referred to as attributedSalesNewToBrand14d.
newToBrandSalesClicks Metric
The sales generated from new-to-brand customers that resulted from ad clicks.
newToBrandSalesPercentage14d Metric
The percentage of total sales made up of new-to-brand purchases within 14 days of an ad interaction. This is also referred to as attributedSalesNewToBrandPercentage14d.
newToBrandUnitsSold Metric
The total number of units sold to new-to-brand customers.
newToBrandUnitsSold14d Metric
The total number of units sold to new-to-brand customers within a 14-day attribution window.
newToBrandUnitsSoldClicks Metric
The number of units sold to new-to-brand customers that resulted from ad clicks.
newToBrandUnitsSoldPercentage14d Metric
The percentage of total attributed units ordered within 14 days of an ad click that are part of a new-to-brand purchase.
orders14d Metric
The number of orders occurring within 14 days, attributed to an ad click or view.
otherAsin Dimension
An Amazon Standard Identification Number (ASIN) that was purchased as a result of an ad, but was not the specific ASIN advertised.
placement Dimension
The location where the ad is displayed on the page (e.g., top of search, product page).
placementClassification Dimension
A dimension that categorizes the page location where an ad appeared, helping to understand ad visibility and performance across different placements.
portfolioId Dimension
A unique identifier for the portfolio.
portfolioName Dimension
The name of the portfolio to which the campaign or advertising entity belongs.
productAdsAdId Dimension
Unique numerical ID of the product ad.
productAdsAsin Dimension
The ASIN of the product being advertised in the product ad.
productAdsCreationDate Metric
The date when the product ad was created.
productAdsCreationDateISO Dimension
The ISO formatted date when the product ad was created.
productAdsLastUpdatedDate Metric
The date when the product ad was last updated.
productAdsLastUpdatedDateISO Dimension
The ISO formatted date when the product ad was last updated.
productAdsServingStatus Dimension
The serving status of the product ad (e.g., delivering, paused, archived).
productAdsState Dimension
The state of the product ad (e.g., enabled, paused, archived).
productCategory Dimension
The product category of the advertised item.
productName Dimension
The name of the advertised product.
profileBrandName Dimension
The registered brand name associated with the advertiser's profile. This is used to identify the brand data for an advertiser ID.
profileCountryCode Dimension
The country code associated with the Amazon Advertising profile, indicating the marketplace (e.g., US, UK, DE) where the advertising activities are managed.
profileId Dimension
A unique identifier for the advertising profile.
promotedAsin Dimension
The Amazon Standard Identification Number (ASIN) of the promoted product.
promotedSku Dimension
The Seller SKU (Stock Keeping Unit) of the promoted product.
purchasedAsin Dimension
The ASIN (Amazon Standard Identification Number) of the product purchased following an ad interaction.
purchases Metric
The total number of purchases attributed to advertising.
purchases14d Metric
The total number of purchases attributed to advertising within a 14-day attribution window.
purchases1d Metric
The total number of purchases attributed to advertising within a 1-day attribution window.
purchases30d Metric
The total number of purchases attributed to advertising within a 30-day attribution window.
purchases7d Metric
The total number of purchases attributed to advertising within a 7-day attribution window.
purchasesClicks Metric
The total number of purchases attributed to ad clicks.
purchasesOtherSku7d Metric
The total number of purchases of SKUs different from the advertised product, attributed to an ad click within a 7-day attribution window.
purchasesPromotedClicks Metric
The number of purchases attributed to clicks on promoted ads.
purchasesSameSku14d Metric
The number of purchases of the same SKU as the advertised product, attributed to advertising within a 14-day attribution window.
purchasesSameSku1d Metric
The number of purchases of the same SKU as the advertised product, attributed to advertising within a 1-day attribution window.
purchasesSameSku30d Metric
The number of purchases of the same SKU within a 30-day attribution window.
purchasesSameSku7d Metric
The number of purchases of the same SKU as the advertised product, attributed to advertising within a 7-day attribution window.
query Dimension
The customer search term that triggered an advertisement, or a keyword used for targeting within an advertising campaign. This data is available in search term reports.
roasClicks14d Metric
Return on Advertising Spend (ROAS) calculated based on sales occurring within 14 days of an ad click.
roasClicks7d Metric
Return on Advertising Spend (ROAS) calculated based on sales occurring within 7 days of an ad click.
sales Metric
The total sales generated from advertising.
sales14d Metric
Total value of sales occurring within 14 days of click on an ad.
sales1d Metric
The sales generated from advertising within a 1-day attribution window.
sales30d Metric
Total value of sales occurring within 30 days of an ad interaction.
sales7d Metric
The sales generated from advertising within a 7-day attribution window.
salesBrandHalo Metric
The total sales revenue attributed to a brand's overall advertising efforts, including both directly attributed sales and the broader impact on sales across the brand's products on Amazon.
salesBrandHaloClicks Metric
The sales generated from brand halo effects that resulted from ad clicks.
salesClicks Metric
The sales generated that resulted from ad clicks.
salesOtherSku14d Metric
The total sales amount (in local currency) from purchases of products other than the advertised SKU, occurring within 14 days of an ad interaction. This reflects sales attributed to brand halo.
salesOtherSku7d Metric
Sales generated from other SKUs within a 7-day attribution window following an ad interaction.
salesPromotedClicks Metric
The number of clicks on an ad that resulted in sales. This metric helps measure the direct impact of ad interactions on product purchases.
searchTerm Dimension
The search term used by the customer.
searchTermImpressionRank Dimension
The account-level ad-attributed impression rank for specific search terms.
searchTermImpressionShare Dimension
The account-level ad-attributed impression share for specific search terms, indicating the percentage of impressions received out of eligible impressions.
spend Metric
The total cost of advertising, equivalent to 'cost'.
startDate Dimension
The start date of the reporting period, in YYYYMMDD format.
storeId Dimension
The unique identifier for an Amazon store associated with an advertiser.
storeName Dimension
The name of the brand's Store.
subcategory Dimension
A detailed classification of a product or service within a broader category, often used to refine reporting and analysis for product-related ads.
targetBid Dimension
The bid amount set for a specific target.
targeting Dimension
Information related to the targeting strategy and clauses used in advertising campaigns.
targetingExpression Dimension
The expression defining the targeting criteria for an ad.
targetingId Dimension
The identifier for a specific targeting rule or entity.
targetingText Dimension
The text description of the targeting criteria.
targetingType Dimension
The type of targeting used in the expression.
topOfSearchImpressionShare Metric
The percentage of top-of-search impressions earned out of all eligible top-of-search impressions for a given date range.
unitsSold Metric
The total number of units sold attributed to advertising.
unitsSold14d Metric
Number of attributed units sold within 14 days of click on an ad. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.
unitsSoldBrandHalo Metric
The total number of units sold for products of the same brand as the promoted products (brand halo), excluding the promoted products themselves.
unitsSoldBrandHaloClicks Metric
The number of units sold for products of the same brand as the promoted products (brand halo), attributed to ad clicks, excluding the promoted products themselves.
unitsSoldClicks Metric
The total number of units sold that are attributed to ad clicks.
unitsSoldClicks14d Metric
The number of units sold that resulted from ad clicks, attributed within a 14-day attribution window.
unitsSoldClicks1d Metric
The number of units sold that resulted from ad clicks, attributed within a 1-day attribution window.
unitsSoldClicks30d Metric
The number of units sold that resulted from ad clicks, attributed within a 30-day attribution window.
unitsSoldClicks7d Metric
The number of units sold that resulted from ad clicks, attributed within a 7-day attribution window.
unitsSoldOtherSku14d Metric
The total number of units ordered from products other than the advertised SKU, occurring within 14 days of an ad click. This includes brand halo units.
unitsSoldOtherSku7d Metric
The number of units sold for SKUs other than the advertised product, attributed within a 7-day attribution window.
unitsSoldSameSku14d Metric
The number of units sold for the same SKU as the advertised product, attributed to advertising within a 14-day attribution window.
unitsSoldSameSku1d Metric
The number of units sold for the same SKU within a 1-day attribution window.
unitsSoldSameSku30d Metric
The number of units sold for the same SKU within a 30-day attribution window.
unitsSoldSameSku7d Metric
The number of units sold for the same SKU within a 7-day attribution window.
vctr Metric
The Viewable Click-Through Rate (vCTR), calculated as the number of clicks on an ad divided by the number of viewable impressions.
video5SecondViewRate Metric
The percentage of impressions where the customer watched the complete video or 5 seconds of the video (whichever is shorter). This is a Sponsored Brands video-only metric.
video5SecondViews Metric
The number of impressions where the customer watched the complete video or 5 seconds (whichever is shorter). This is a Sponsored Brands video-only metric.
videoCompleteViews Metric
The number of impressions where the video was viewed to 100%.
videoFirstQuartileViews Metric
The number of impressions where the video was viewed to 25%.
videoMidpointViews Metric
The number of impressions where the video was viewed to 50%.
videoThirdQuartileViews Metric
The number of impressions where the video was viewed to 75%.
videoUnmutes Metric
The number of impressions where a customer unmuted the video.
viewClickThroughRate Metric
Click-through rate for views (clicks divided by views). This is also referred to as vctr.
viewabilityRate Metric
The percentage of impressions that were viewable according to industry standards.
viewableImpressions Metric
Number of impressions that met the Media Ratings Council (MRC) viewability standard.
vtr Metric
The View-Through Rate, calculated as the number of views divided by the total number of impressions for an ad.