Amazon Advertising: Most-used fields

The table below gives information about most-used fields that you can import from Amazon Advertising. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
Ad Type	Ad Type	dimension
ROAS	ROAS	dimension
Report date	Report date	dimension
acosClicks14d	acosClicks14d	metric
acosClicks7d	acosClicks7d	metric
adGroupBid	adGroupId	metric
adGroupCreationDate	adGroupCreationDate	metric
adGroupCreationDateISO	adGroupCreationDateISO	dimension
adGroupDefaultBid	adGroupDefaultBid	metric
adGroupLastUpdatedDate	adGroupLastUpdatedDate	metric
adGroupLastUpdatedDateISO	adGroupLastUpdatedDateISO	dimension
adGroupName	adGroupName	dimension
adGroupServingStatus	adGroupServingStatus	dimension
adGroupState	adGroupState	dimension
adGroupSuggestedBid	adGroupSuggestedBid	dimension
adId	adId	metric
adKeywordStatus	adKeywordStatus	dimension
adStatus	adStatus	dimension
ad_group_id	ad_group_id	dimension
ad_type	ad_type	dimension
addToCart	addToCart	metric
addToCartClicks	addToCartClicks	metric
addToCartViews	addToCartViews	metric
addToList	addToList	metric
advertisedAsin	advertisedAsin	dimension
advertisedSku	advertisedSku	dimension
advertiserId	advertiserId	dimension
advertiserName	advertiserName	dimension
applicableBudgetRuleId	applicableBudgetRuleId	dimension
applicableBudgetRuleName	applicableBudgetRuleName	dimension
asin	asin	dimension
asinBrandHalo	asinBrandHalo	dimension
asins	asins	dimension
assets.{NUM}.assetId	assets.{NUM}.assetId	dimension
assets.{NUM}.mediaType	assets.{NUM}.mediaType	dimension
assets.{NUM}.name	assets.{NUM}.name	dimension
assets.{NUM}.url	assets.{NUM}.url	dimension
attributedAddToCartClicks14d	attributedAddToCartClicks14d	metric
attributedBrandedSearches14d	attributedBrandedSearches14d	metric
attributedConversions14d	attributedConversions14d	metric
attributedConversions14dSameSKU	attributedConversions14dSameSKU	metric
attributedConversions1d	attributedConversions1d	metric
attributedConversions1dSameSKU	attributedConversions1dSameSKU	metric
attributedConversions30d	attributedConversions30d	metric
attributedConversions30dSameSKU	attributedConversions30dSameSKU	metric
attributedConversions7d	attributedConversions7d	metric
attributedConversions7dSameSKU	attributedConversions7dSameSKU	metric
attributedDPV14d	attributedDPV14d	dimension
attributedDetailPageView14d	attributedDetailPageView14d	metric
attributedDetailPageViewsClicks14d	attributedDetailPageViewsClicks14d	metric
attributedOrderRateNewToBrand14d	attributedOrderRateNewToBrand14d	metric
attributedOrdersNewToBrand14d	attributedOrdersNewToBrand14d	metric
attributedOrdersNewToBrandPercentage14d	attributedOrdersNewToBrandPercentage14d	metric
attributedPurchases14d	attributedPurchases14d	metric
attributedSales14d	attributedSales14d	metric
attributedSales14dOtherSKU	attributedSales14dOtherSKU	metric
attributedSales14dSameSKU	attributedSales14dSameSKU	metric
attributedSales1d	attributedSales1d	metric
attributedSales1dOtherSKU	attributedSales1dOtherSKU	metric
attributedSales1dSameSKU	attributedSales1dSameSKU	metric
attributedSales30d	attributedSales30d	metric
attributedSales30dOtherSKU	attributedSales30dOtherSKU	metric
attributedSales30dSameSKU	attributedSales30dSameSKU	metric
attributedSales7d	attributedSales7d	metric
attributedSales7dOtherSKU	attributedSales7dOtherSKU	metric
attributedSales7dSameSKU	attributedSales7dSameSKU	metric
attributedSalesNewToBrand14d	attributedSalesNewToBrand14d	metric
attributedSalesNewToBrandPercentage14d	attributedSalesNewToBrandPercentage14d	metric
attributedSalesSameSku14d	attributedSalesSameSku14d	metric
attributedSalesSameSku1d	attributedSalesSameSku1d	metric
attributedSalesSameSku30d	attributedSalesSameSku30d	metric
attributedSalesSameSku7d	attributedSalesSameSku7d	metric
attributedTotalAddToCartClicks14d	attributedTotalAddToCartClicks14d	metric
attributedTotalDetailPageViewsClicks14d	attributedTotalDetailPageViewsClicks14d	metric
attributedTotalPurchases14d	attributedTotalPurchases14d	metric
attributedUnitsOrdered14d	attributedUnitsOrdered14d	metric
attributedUnitsOrdered14dOtherSKU	attributedUnitsOrdered14dOtherSKU	metric
attributedUnitsOrdered14dSameSKU	attributedUnitsOrdered14dSameSKU	metric
attributedUnitsOrdered1d	attributedUnitsOrdered1d	metric
attributedUnitsOrdered1dOtherSKU	attributedUnitsOrdered1dOtherSKU	metric
attributedUnitsOrdered1dSameSKU	attributedUnitsOrdered1dSameSKU	metric
attributedUnitsOrdered30d	attributedUnitsOrdered30d	metric
attributedUnitsOrdered30dOtherSKU	attributedUnitsOrdered30dOtherSKU	metric
attributedUnitsOrdered30dSameSKU	attributedUnitsOrdered30dSameSKU	metric
attributedUnitsOrdered7d	attributedUnitsOrdered7d	metric
attributedUnitsOrdered7dOtherSKU	attributedUnitsOrdered7dOtherSKU	metric
attributedUnitsOrdered7dSameSKU	attributedUnitsOrdered7dSameSKU	metric
attributedUnitsOrderedNewToBrand14d	attributedUnitsOrderedNewToBrand14d	metric
attributedUnitsOrderedNewToBrandPercentage14d	attributedUnitsOrderedNewToBrandPercentage14d	metric
attributedUnitsSold14d	attributedUnitsSold14d	dimension
attributionType	attributionType	dimension
bid	bid	dimension
bidOptimization	bidOptimization	dimension
bidRecommendations.closeMatch.lowBid.suggestedBid	bidRecommendations.closeMatch.lowBid.suggestedBid	metric
bidRecommendations.substitutes.lowBid.suggestedBid	bidRecommendations.substitutes.lowBid.suggestedBid	metric
bidRecommendations.substitutes.medianBid.suggestedBid	bidRecommendations.substitutes.medianBid.suggestedBid	metric
brandEntityId	brandEntityId	dimension
brandName	brandName	dimension
brandedSearches	brandedSearches	metric
brandedSearchesClicks	brandedSearchesClicks	metric
brandedSearchesViews	brandedSearchesViews	metric
campaignAdFormat	campaignAdFormat	dimension
campaignApplicableBudgetRuleId	campaignApplicableBudgetRuleId	dimension
campaignApplicableBudgetRuleName	campaignApplicableBudgetRuleName	dimension
campaignBidMultiplier	campaignBidMultiplier	dimension
campaignBidOptimization	campaignBidOptimization	dimension
campaignBiddingAdjustmentsPredicate	campaignBiddingAdjustmentsPredicate	dimension
campaignBiddingBidOptimization	campaignBiddingBidOptimization	dimension
campaignBiddingStrategy	campaignBiddingStrategy	dimension
campaignBudget	campaignBudget	metric
campaignBudgetAmount	campaignBudgetAmount	metric
campaignBudgetBudget	campaignBudgetBudget	metric
campaignBudgetCurrencyCode	campaignBudgetCurrencyCode	dimension
campaignBudgetType	campaignBudgetType	dimension
campaignCreationDate	campaignCreationDate	metric
campaignCreationDateISO	campaignCreationDateISO	dimension
campaignCreativeAsins	campaignCreativeAsins	dimension
campaignCreativeBrandLogoAssetID	campaignCreativeBrandLogoAssetID	dimension
campaignCreativeBrandLogoUrl	campaignCreativeBrandLogoUrl	dimension
campaignCreativeBrandName	campaignCreativeBrandName	dimension
campaignCreativeHeadline	campaignCreativeHeadline	dimension
campaignCreativeShouldOptimizeAsins	campaignCreativeShouldOptimizeAsins	dimension
campaignCreativeType	campaignCreativeType	dimension
campaignCreativeVideoAssetIds	campaignCreativeVideoAssetIds	dimension
campaignCreativeVideoMediaIds	campaignCreativeVideoMediaIds	dimension
campaignDailyBudget	campaignDailyBudget	dimension
campaignDynamicBiddingPlacementBiddingPercentage	campaignDynamicBiddingPlacementBiddingPercentage	metric
campaignDynamicBiddingPlacementBiddingPlacement	campaignDynamicBiddingPlacementBiddingPlacement	dimension
campaignDynamicBiddingStrategy	campaignDynamicBiddingStrategy	dimension
campaignEndDate	campaignEndDate	metric
campaignEndDateISO	campaignEndDateISO	dimension
campaignExtendedDataServingStatus	campaignExtendedDataServingStatus	dimension
campaignLandingPagePageType	campaignLandingPagePageType	dimension
campaignLandingPageUrl	campaignLandingPageUrl	dimension
campaignLastUpdatedDate	campaignLastUpdatedDate	metric
campaignLastUpdatedDateISO	campaignLastUpdatedDateISO	dimension
campaignName	campaignName	dimension
campaignPremiumBidAdjustment	campaignPremiumBidAdjustment	dimension
campaignPriceTypeCode	campaignPriceTypeCode	dimension
campaignRuleBasedBudget	campaignRuleBasedBudget	dimension
campaignRuleBasedBudgetAmount	campaignRuleBasedBudgetAmount	dimension
campaignServingStatus	campaignServingStatus	dimension
campaignStartDate	campaignStartDate	metric
campaignStartDateISO	campaignStartDateISO	dimension
campaignState	campaignState	dimension
campaignStatus	campaignStatus	dimension
campaignTactic	campaignTactic	dimension
campaignTargetingType	campaignTargetingType	dimension
campaignType	campaignType	dimension
campaign_state	campaign_state	dimension
clickThroughRate	clickThroughRate	metric
clicks	clicks	metric
conversions	conversions	metric
conversionsBrandHalo	conversionsBrandHalo	metric
conversionsBrandHaloClicks	conversionsBrandHaloClicks	metric
cost	cost	metric
costPerClick	costPerClick	metric
costType	costType	dimension
country_code	country_code	dimension
cumulativeReach	cumulativeReach	metric
currency	currency	dimension
date	date	dimension
day	day	dimension
detailPageViewClicks	detailPageViewClicks	metric
detailPageViews	detailPageViews	metric
detailPageViewsClicks	detailPageViewsClicks	metric
dpv14d	dpv14d	metric
endDate	endDate	dimension
entityId	entityId	dimension
impressions	impressions	metric
impressionsFrequencyAverage	impressionsFrequencyAverage	metric
impressionsViews	impressionsViews	metric
interactiveImpressions	interactiveImpressions	metric
intervalEnd	intervalEnd	dimension
intervalStart	intervalStart	dimension
keyword	keyword	dimension
keywordBid	keywordBid	metric
keywordMatchType	keywordMatchType	dimension
keywordState	keywordState	dimension
keywordStatus	keywordStatus	dimension
keywordText	keywordText	dimension
keywordType	campaignId	metric
leadFormOpens	leadFormOpens	metric
leads	leads	metric
linkOuts	linkOuts	metric
marketplace	marketplace	dimension
matchType	matchType	dimension
newToBrandDetailPageViewClicks	newToBrandDetailPageViewClicks	dimension
newToBrandDetailPageViewViews	newToBrandDetailPageViewViews	dimension
newToBrandDetailPageViews	newToBrandDetailPageViews	dimension
newToBrandPurchases	newToBrandPurchases	metric
newToBrandPurchases14d	newToBrandPurchases14d	metric
newToBrandPurchasesClicks	newToBrandPurchasesClicks	metric
newToBrandPurchasesPercentage14d	newToBrandPurchasesPercentage14d	metric
newToBrandSales	newToBrandSales	metric
newToBrandSales14d	newToBrandSales14d	metric
newToBrandSalesClicks	newToBrandSalesClicks	metric
newToBrandSalesPercentage14d	newToBrandSalesPercentage14d	metric
newToBrandUnitsSold	newToBrandUnitsSold	metric
newToBrandUnitsSold14d	newToBrandUnitsSold14d	metric
newToBrandUnitsSoldClicks	newToBrandUnitsSoldClicks	metric
newToBrandUnitsSoldPercentage14d	newToBrandUnitsSoldPercentage14d	metric
orders14d	orders14d	metric
ordersClicks14d	ordersClicks14d	metric
periodicity	periodicity	dimension
placementClassification	placementClassification	dimension
portfolioId	portfolioId	metric
portfolioName	portfolioName	dimension
productAdsAdId	productAdsAdId	metric
productAdsAsin	productAdsAsin	dimension
productAdsCreationDate	productAdsCreationDate	metric
productAdsCreationDateISO	productAdsCreationDateISO	dimension
productAdsLastUpdatedDate	productAdsLastUpdatedDate	metric
productAdsLastUpdatedDateISO	productAdsLastUpdatedDateISO	dimension
productAdsServingStatus	productAdsServingStatus	dimension
productAdsSku	productAdsSku	dimension
productAdsState	productAdsState	dimension
productAsin	productAsin	dimension
productCategory	productCategory	dimension
productConversionType	productConversionType	dimension
productGroup	productGroup	dimension
productName	productName	dimension
productSubcategory	productSubcategory	dimension
profileBrandName	profileBrandName	dimension
profileCountryCode	profileCountryCode	dimension
profileId	profileId	metric
profileName	profileName	dimension
promotedAsin	promotedAsin	dimension
promotedSku	promotedSku	dimension
publisher	publisher	dimension
purchasedAsin	purchasedAsin	dimension
purchases	purchases	metric
purchases14d	purchases14d	metric
purchases1d	purchases1d	metric
purchases30d	purchases30d	metric
purchases7d	purchases7d	metric
purchasesClicks	purchasesClicks	metric
purchasesOtherSku14d	purchasesOtherSku14d	metric
purchasesOtherSku1d	purchasesOtherSku1d	metric
purchasesOtherSku30d	purchasesOtherSku30d	metric
purchasesOtherSku7d	purchasesOtherSku7d	metric
purchasesPromotedClicks	purchasesPromotedClicks	metric
purchasesSameSku14d	purchasesSameSku14d	metric
purchasesSameSku1d	purchasesSameSku1d	metric
purchasesSameSku30d	purchasesSameSku30d	metric
purchasesSameSku7d	purchasesSameSku7d	metric
report_id	report_id	dimension
roasClicks14d	roasClicks14d	metric
roasClicks7d	roasClicks7d	metric
sales	sales	metric
sales14d	sales14d	metric
sales1d	sales1d	metric
sales30d	sales30d	metric
sales7d	sales7d	metric
salesBrandHalo	salesBrandHalo	metric
salesBrandHaloClicks	salesBrandHaloClicks	metric
salesClicks	salesClicks	metric
salesClicks14d	salesClicks14d	metric
salesOtherSku14d	salesOtherSku14d	metric
salesOtherSku1d	salesOtherSku1d	metric
salesOtherSku30d	salesOtherSku30d	metric
salesOtherSku7d	salesOtherSku7d	metric
salesPromoted	salesPromoted	metric
salesPromotedClicks	salesPromotedClicks	metric
searchTerm	searchTerm	dimension
searchTermImpressionRank	searchTermImpressionRank	metric
searchTermImpressionShare	searchTermImpressionShare	metric
sku	sku	dimension
spend	spend	metric
startDate	startDate	dimension
storeName	storeName	dimension
suggestedBid.bidRecId	suggestedBid.bidRecId	dimension
suggestedBid.rangeEnd	suggestedBid.rangeEnd	dimension
suggestedBid.rangeStart	suggestedBid.rangeStart	dimension
suggestedBid.suggested	suggestedBid.suggested	dimension
targetBid	targetBid	dimension
targeting	targeting	dimension
targetingExpression	targetingExpression	dimension
targetingId	targetingId	metric
targetingText	targetingText	dimension
targetingType	targetingType	dimension
topOfSearchImpressionShare	topOfSearchImpressionShare	metric
totalAttributedSales14d	totalAttributedSales14d	metric
totalCost	totalCost	dimension
totalUnitsSold14d	totalUnitsSold14d	metric
unitsSold	unitsSold	metric
unitsSold14d	unitsSold14d	metric
unitsSoldBrandHalo	unitsSoldBrandHalo	metric
unitsSoldBrandHaloClicks	unitsSoldBrandHaloClicks	metric
unitsSoldClicks	unitsSoldClicks	metric
unitsSoldClicks14d	unitsSoldClicks14d	metric
unitsSoldClicks1d	unitsSoldClicks1d	metric
unitsSoldClicks30d	unitsSoldClicks30d	metric
unitsSoldClicks7d	unitsSoldClicks7d	metric
unitsSoldOtherSku14d	unitsSoldOtherSku14d	metric
unitsSoldOtherSku1d	unitsSoldOtherSku1d	metric
unitsSoldOtherSku30d	unitsSoldOtherSku30d	metric
unitsSoldOtherSku7d	unitsSoldOtherSku7d	metric
unitsSoldSameSku14d	unitsSoldSameSku14d	metric
unitsSoldSameSku1d	unitsSoldSameSku1d	metric
unitsSoldSameSku30d	unitsSoldSameSku30d	metric
unitsSoldSameSku7d	unitsSoldSameSku7d	metric
video5SecondViews	video5SecondViews	metric
videoCompleteViews	videoCompleteViews	metric
videoFirstQuartileViews	videoFirstQuartileViews	metric
videoMidpointViews	videoMidpointViews	metric
videoThirdQuartileViews	videoThirdQuartileViews	metric
videoUnmutes	videoUnmutes	metric
viewAttributedBrandedSearches14d	viewAttributedBrandedSearches14d	dimension
viewAttributedConversions14d	viewAttributedConversions14d	metric
viewAttributedDetailPageView14d	viewAttributedDetailPageView14d	metric
viewAttributedOrdersNewToBrand14d	viewAttributedOrdersNewToBrand14d	metric
viewAttributedSales14d	viewAttributedSales14d	metric
viewAttributedSalesNewToBrand14d	viewAttributedSalesNewToBrand14d	metric
viewAttributedUnitsOrdered14d	viewAttributedUnitsOrdered14d	metric
viewAttributedUnitsOrderedNewToBrand14d	viewAttributedUnitsOrderedNewToBrand14d	metric
viewClickThroughRate	viewClickThroughRate	metric
viewImpressions	viewImpressions	dimension
viewabilityRate	viewabilityRate	metric
viewableImpressions	viewableImpressions	metric