Amazon Advertising: Most-used fields

The table below gives information about most-used fields that you can import from Amazon Advertising. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
acosClicks14d	acosClicks14d	Advertising Cost of Sale (ACOS) calculated based on sales occurring within 14 days of an ad click.	metric
acosClicks7d	acosClicks7d	Advertising Cost of Sale (ACOS) calculated based on sales occurring within 7 days of an ad click.	metric
adGroupBid	adGroupId	The bid amount set for the ad group.	dimension
adGroupCreationDate	adGroupCreationDate	The date when the ad group was created.	metric
adGroupCreationDateISO	adGroupCreationDateISO	The date when the ad group was created, formatted according to ISO 8601 standard.	dimension
adGroupDefaultBid	adGroupDefaultBid	The default bid set for the ad group.	metric
adGroupLastUpdatedDate	adGroupLastUpdatedDate	The date when the ad group was last updated.	metric
adGroupLastUpdatedDateISO	adGroupLastUpdatedDateISO	The ISO formatted date when the ad group was last updated.	dimension
adGroupName	adGroupName	The name of the ad group.	dimension
adGroupServingStatus	adGroupServingStatus	The serving status of the ad group (e.g., delivering, paused, archived).	dimension
adGroupState	adGroupState	The state of the ad group (e.g., enabled, paused, archived).	dimension
adId	adId	Unique numerical ID of the ad.	dimension
adKeywordStatus	adKeywordStatus	The status of the keyword within the ad group.	dimension
adStatus	adStatus	The current status of the ad (e.g., enabled, paused, archived).	dimension
addToCart	addToCart	The number of times products were added to a shopping cart after an ad interaction.	metric
addToCartClicks	addToCartClicks	The total number of clicks on ‘Add to Cart’ buttons.	metric
addToCartRate	addToCartRate	The rate at which shoppers add a brand’s products to their cart, calculated by dividing the number of add-to-cart events by the total impressions. This metric is attributed to an ad view.	dimension
addToCartViews	addToCartViews	The number of times shoppers added a brand’s products to their cart, specifically attributed to an ad view.	metric
addToList	addToList	The number of times a promoted product was added to a customer’s list (e.g., wishlist) after an ad interaction.	metric
advertisedAsin	advertisedAsin	The ASIN of the product that was advertised.	dimension
advertisedSku	advertisedSku	The SKU being advertised.	dimension
advertiserName	advertiserName	The name of the advertiser.	dimension
applicableBudgetRuleId	applicableBudgetRuleId	The identifier of the budget rule applied to the campaign or ad group.	dimension
applicableBudgetRuleName	applicableBudgetRuleName	The name of the budget rule applied to the campaign or ad group.	dimension
asin	asin	The ASIN associated with an advertised product.	dimension
asinBrandHalo	asinBrandHalo	Represents a product that was purchased after an ad click but has a different SKU/ASIN than what was advertised. It is available in Sponsored Display Purchased Product reports.	dimension
assets.{NUM}.assetId	assets.{NUM}.assetId	A unique identifier assigned to a creative asset, such as an image or video, used within Amazon Advertising campaigns.	dimension
assets.{NUM}.mediaType	assets.{NUM}.mediaType	The type of media for the creative asset, such as an image or video, used in advertising campaigns.	dimension
assets.{NUM}.name	assets.{NUM}.name	The name given to the creative asset for organizational and identification purposes within the advertising platform.	dimension
assets.{NUM}.url	assets.{NUM}.url	The URL where the creative asset is stored and can be accessed or retrieved.	dimension
attributedAddToCartClicks14d	attributedAddToCartClicks14d	The number of add-to-cart clicks attributed to ads within a 14-day attribution window.	metric
attributedBrandedSearches14d	attributedBrandedSearches14d	The number of searches that included the name of your brand occurring within 14 days of an ad click.	metric
attributedConversions14d	attributedConversions14d	Number of attributed conversion events occurring within 14 days of an ad click. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
attributedConversions14dSameSKU	attributedConversions14dSameSKU	Number of attributed conversion events occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
attributedConversions1d	attributedConversions1d	The number of attributed conversion events occurring within 1 day of an ad click. For Sponsored Brands, this applies to conversions occurring within 1 day of an ad click or view.	metric
attributedConversions1dSameSKU	attributedConversions1dSameSKU	The number of conversions for the same SKU attributed to ads within a 1-day attribution window.	metric
attributedConversions30d	attributedConversions30d	The total number of conversions attributed to ads within a 30-day attribution window.	metric
attributedConversions30dSameSKU	attributedConversions30dSameSKU	The number of conversions for the same SKU attributed to ads within a 30-day attribution window.	metric
attributedConversions7d	attributedConversions7d	The total number of conversions attributed to ads within a 7-day attribution window.	metric
attributedConversions7dSameSKU	attributedConversions7dSameSKU	The number of conversions for the same SKU attributed to ads within a 7-day attribution window.	metric
attributedDPV14d	attributedDPV14d	Detail Page Views attributed to ads within a 14-day attribution window.	dimension
attributedDetailPageViewsClicks14d	attributedDetailPageViewsClicks14d	The number of attributed detail page view conversions occurring within 14 days of ad click.	metric
attributedOrderRateNewToBrand14d	attributedOrderRateNewToBrand14d	The number of new-to-brand orders relative to the number of clicks. New-to-brand order rate = new-to-brand orders / clicks. Not available for book vendors.	metric
attributedOrdersNewToBrand14d	attributedOrdersNewToBrand14d	The number of first-time orders for brand products over a one-year lookback window, attributed to an ad occurring within 14 days of an ad click. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
attributedOrdersNewToBrandPercentage14d	attributedOrdersNewToBrandPercentage14d	The percentage of total orders that are new-to-brand orders. Not available for book vendors. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
attributedPurchases14d	attributedPurchases14d	The number of purchases attributed to ads within a 14-day attribution window.	metric
attributedSales14d	attributedSales14d	Total value of sales occurring within 14 days of an ad click. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
attributedSales14dOtherSKU	attributedSales14dOtherSKU	Total value of sales occurring within 14 days of an ad click where the purchased SKU was different from the SKU advertised.	metric
attributedSales14dSameSKU	attributedSales14dSameSKU	Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
attributedSales1d	attributedSales1d	Total value of sales occurring within 24 hours of an ad click.	metric
attributedSales1dOtherSKU	attributedSales1dOtherSKU	Sales of other SKUs attributed to ads within a 1-day attribution window.	metric
attributedSales1dSameSKU	attributedSales1dSameSKU	The total sales amount (in local currency) from attributed purchases occurring within 1 day of an ad interaction, where the purchased SKU was the same as the advertised SKU.	metric
attributedSales30d	attributedSales30d	Total sales attributed to ads within a 30-day attribution window.	metric
attributedSales30dOtherSKU	attributedSales30dOtherSKU	Sales of other SKUs attributed to ads within a 30-day attribution window.	metric
attributedSales30dSameSKU	attributedSales30dSameSKU	Sales of the same SKU attributed to ads within a 30-day attribution window.	metric
attributedSales7d	attributedSales7d	Total sales attributed to ads within a 7-day attribution window.	metric
attributedSales7dOtherSKU	attributedSales7dOtherSKU	Sales of other SKUs attributed to ads within a 7-day attribution window.	metric
attributedSales7dSameSKU	attributedSales7dSameSKU	Sales of the same SKU attributed to ads within a 7-day attribution window.	metric
attributedSalesNewToBrand14d	attributedSalesNewToBrand14d	Total value of new-to-brand sales occurring within 14 days of an ad click. Not available for book vendors. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
attributedSalesNewToBrandPercentage14d	attributedSalesNewToBrandPercentage14d	Percentage of total sales made up of new-to-brand purchases. Not available for book vendors. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
attributedSalesSameSku14d	attributedSalesSameSku14d	Sales attributed to the same SKU (stock keeping unit) within a 14-day attribution window.	metric
attributedSalesSameSku1d	attributedSalesSameSku1d	Total value of sales occurring within 24 hours of ad click where the purchased SKU was the same as the SKU advertised.	metric
attributedSalesSameSku30d	attributedSalesSameSku30d	Total value of sales occurring within 30 days of ad click where the purchased SKU was the same as the SKU advertised.	metric
attributedSalesSameSku7d	attributedSalesSameSku7d	Total value of sales occurring within seven days of ad click where the purchased SKU was the same as the SKU advertised.	metric
attributedUnitsOrdered14d	attributedUnitsOrdered14d	Total number of units ordered within 14 days of an ad click.	metric
attributedUnitsOrdered14dOtherSKU	attributedUnitsOrdered14dOtherSKU	Total number of units ordered within 14 days of an ad click where the purchased SKU was different from the SKU advertised.	metric
attributedUnitsOrdered14dSameSKU	attributedUnitsOrdered14dSameSKU	The number of units ordered for the same SKU attributed to ads within a 14-day attribution window.	metric
attributedUnitsOrdered1d	attributedUnitsOrdered1d	The number of units ordered within a 1-day attribution window after an ad interaction.	metric
attributedUnitsOrdered1dOtherSKU	attributedUnitsOrdered1dOtherSKU	The number of units ordered for other SKUs attributed to ads within a 1-day attribution window.	metric
attributedUnitsOrdered1dSameSKU	attributedUnitsOrdered1dSameSKU	The number of units ordered for the same SKU attributed to ads within a 1-day attribution window.	metric
attributedUnitsOrdered30d	attributedUnitsOrdered30d	The number of units ordered within a 30-day attribution window after an ad interaction.	metric
attributedUnitsOrdered30dOtherSKU	attributedUnitsOrdered30dOtherSKU	The number of units ordered for other SKUs attributed to ads within a 30-day attribution window.	metric
attributedUnitsOrdered30dSameSKU	attributedUnitsOrdered30dSameSKU	The number of units ordered for the same SKU attributed to ads within a 30-day attribution window.	metric
attributedUnitsOrdered7d	attributedUnitsOrdered7d	The number of units ordered within a 7-day attribution window after an ad interaction.	metric
attributedUnitsOrdered7dOtherSKU	attributedUnitsOrdered7dOtherSKU	The number of units ordered for other SKUs attributed to ads within a 7-day attribution window.	metric
attributedUnitsOrdered7dSameSKU	attributedUnitsOrdered7dSameSKU	The number of units ordered for the same SKU attributed to ads within a 7-day attribution window.	metric
attributedUnitsOrderedNewToBrand14d	attributedUnitsOrderedNewToBrand14d	Total number of attributed units ordered as part of new-to-brand sales occurring within 14 days of an ad click. Not available for book vendors. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
attributedUnitsOrderedNewToBrandPercentage14d	attributedUnitsOrderedNewToBrandPercentage14d	Percentage of total attributed units ordered within 14 days of an ad click that are part of a new-to-brand purchase. Not available for book vendors. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
attributedUnitsSold14d	attributedUnitsSold14d	Number of attributed units sold within 14 days of click on an ad. This is also referred to as unitsSold14d.	dimension
attributionType	attributionType	The model used to attribute conversions to ad interactions.	dimension
bidOptimization	bidOptimization	The strategy used to optimize bids for campaigns or ad groups.	dimension
bidRecommendations.substitutes.lowBid.suggestedBid	bidRecommendations.substitutes.lowBid.suggestedBid	The suggested bid for a substitute product at the lower end of the bid range within bid recommendations.	metric
bidRecommendations.substitutes.medianBid.suggestedBid	bidRecommendations.substitutes.medianBid.suggestedBid	The suggested bid for a substitute product at the median of the bid range within bid recommendations.	metric
brand	brand	The brand associated with the advertising campaign or the advertised products. This is often used in the context of Sponsored Brands campaigns and Brand Stores.	dimension
brandEntityId	brandEntityId	The identifier for the brand entity.	dimension
brand_name	brand_name	The name of the brand associated with the product or campaign.	dimension
brandedSearches	brandedSearches	The number of searches for the brand associated with the advertised products.	metric
brandedSearchesClicks	brandedSearchesClicks	The number of clicks on ads that occurred after customers performed searches including the brand’s name.	metric
brandedSearchesViews	brandedSearchesViews	The number of searches that included the name of a brand, attributed to an ad view, occurring within a specified attribution window.	metric
campaignApplicableBudgetRuleId	campaignApplicableBudgetRuleId	The identifier of the budget rule applied to the campaign.	dimension
campaignApplicableBudgetRuleName	campaignApplicableBudgetRuleName	The name of the budget rule applied to the campaign.	dimension
campaignBiddingBidOptimization	campaignBiddingBidOptimization	The bid optimization strategy applied to the campaign’s bidding.	dimension
campaignBiddingStrategy	campaignBiddingStrategy	The bidding strategy employed for the campaign (e.g., dynamic bids - down only, fixed bids).	dimension
campaignBudget	campaignBudget	Total budget allocated to the campaign.	metric
campaignBudgetAmount	campaignBudgetAmount	The monetary amount allocated as the budget for the campaign.	metric
campaignBudgetBudget	campaignBudgetBudget	The total budget allocated to the campaign.	dimension
campaignBudgetBudgetType	campaignBudgetBudgetType	The type of budget applied to a campaign (e.g., daily budget, lifetime budget).	dimension
campaignBudgetCurrencyCode	campaignBudgetCurrencyCode	The currency code for the campaign budget (e.g., USD, EUR).	dimension
campaignBudgetType	campaignBudgetType	The type of budget allocated to the campaign, either ‘daily’ or ‘lifetime’.	dimension
campaignCreationDate	campaignCreationDate	The date when the campaign was created.	metric
campaignCreationDateISO	campaignCreationDateISO	The ISO formatted date when the campaign was created.	dimension
campaignCreativeAsins	campaignCreativeAsins	A list of Amazon Standard Identification Numbers (ASINs) associated with the campaign’s creative assets. These ASINs are often used for generating keyword or product recommendations.	dimension
campaignCreativeBrandLogoAssetID	campaignCreativeBrandLogoAssetID	The asset ID of the brand logo used in the campaign creative.	dimension
campaignCreativeBrandLogoUrl	campaignCreativeBrandLogoUrl	The URL of the brand logo used in the campaign creative.	dimension
campaignCreativeBrandName	campaignCreativeBrandName	The brand name featured in the campaign’s creative elements, such as text or images.	dimension
campaignCreativeHeadline	campaignCreativeHeadline	The headline text of the campaign’s creative.	dimension
campaignCreativeType	campaignCreativeType	The type of creative used in the campaign (e.g., image, video, custom).	dimension
campaignCreativeVideoAssetIds	campaignCreativeVideoAssetIds	A list of asset IDs for videos used in the campaign creative.	dimension
campaignDynamicBiddingPlacementBiddingPercentage	campaignDynamicBiddingPlacementBiddingPercentage	The percentage adjustment for bids based on ad placement in dynamic bidding campaigns.	metric
campaignDynamicBiddingPlacementBiddingPlacement	campaignDynamicBiddingPlacementBiddingPlacement	The specific placement to which a dynamic bidding percentage adjustment is applied.	dimension
campaignDynamicBiddingStrategy	campaignDynamicBiddingStrategy	The dynamic bidding strategy applied to the campaign (e.g., down only, up and down).	dimension
campaignEndDate	campaignEndDate	The scheduled end date for the campaign.	dimension
campaignEndDateISO	campaignEndDateISO	The scheduled end date for the campaign, formatted according to ISO 8601 standard.	dimension
campaignExtendedDataServingStatus	campaignExtendedDataServingStatus	The serving status of a campaign, indicating its current state (e.g., active, paused, archived) as part of extended campaign data available through the API.	dimension
campaignLandingPagePageType	campaignLandingPagePageType	The type of page the campaign’s landing page is (e.g., product detail page, Store page).	dimension
campaignLandingPageUrl	campaignLandingPageUrl	The URL of the landing page for the campaign.	dimension
campaignLastUpdatedDate	campaignLastUpdatedDate	The date when the campaign was last updated.	metric
campaignLastUpdatedDateISO	campaignLastUpdatedDateISO	The ISO formatted date when the campaign was last updated.	dimension
campaignName	campaignName	The name of the advertising campaign.	dimension
campaignPremiumBidAdjustment	campaignPremiumBidAdjustment	Indicates whether premium bid adjustments are enabled for a campaign, allowing for increased bids in competitive placements.	dimension
campaignPriceTypeCode	campaignPriceTypeCode	The price type code associated with the campaign (e.g., CPC, vCPM).	dimension
campaignRuleBasedBudget	campaignRuleBasedBudget	Indicates if the campaign budget is managed by a rule.	dimension
campaignRuleBasedBudgetAmount	campaignRuleBasedBudgetAmount	The budget amount set by a rule for the campaign.	dimension
campaignServingStatus	campaignServingStatus	The serving status of the campaign (e.g., delivering, paused, archived).	dimension
campaignStartDate	campaignStartDate	The scheduled start date for the campaign.	dimension
campaignStartDateISO	campaignStartDateISO	The scheduled start date for the campaign, formatted according to ISO 8601 standard.	dimension
campaignState	campaignState	The current state of the campaign (e.g., enabled, paused, archived). This is also referred to as campaignStatus.	dimension
campaignStatus	campaignStatus	The current operational status or state of the campaign (e.g., enabled, paused, archived).	dimension
campaignTactic	campaignTactic	The specific targeting tactic used in a Sponsored Display campaign (e.g., product targeting, audience targeting).	dimension
campaignTargetingType	campaignTargetingType	The type of targeting strategy employed by the campaign, such as contextual targeting or audience targeting.	dimension
campaignType	campaignType	The type of advertising campaign (e.g., Sponsored Products, Sponsored Brands, Sponsored Display).	dimension
category	category	The product category.	dimension
clickThroughRate	clickThroughRate	The percentage of impressions that resulted in a click (clicks / impressions).	metric
clicks	clicks	Total number of ad clicks.	metric
conversionsBrandHalo	conversionsBrandHalo	The number of conversion events for products of the same brand as the promoted products (brand halo), excluding the promoted products themselves.	metric
conversionsBrandHaloClicks	conversionsBrandHaloClicks	The number of conversion events for products of the same brand as the promoted products (brand halo), specifically attributed to ad clicks, excluding the promoted products themselves.	metric
cost	cost	Total cost of ad clicks.	metric
costPerClick	costPerClick	The average cost incurred for each click on an ad (cost / clicks).	metric
costType	costType	Determines how the campaign will bid and charge, such as ‘vCPM’ (cost per thousand viewable impressions) or ‘CPC’ (cost per click). Only relevant for Sponsored Display campaigns.	dimension
country_id	country_id	The identifier for the country or marketplace where the advertising campaign is active. Amazon Advertising API operations are tied to specific regional marketplaces.	dimension
cumulativeReach	cumulativeReach	Total number of unique users exposed to an ad from either a campaign, ad group, or product ad over the lifetime of the campaign or the past six months, whichever is shorter.	metric
currency	currency	The currency code associated with the campaign.	dimension
date	date	The specific date for which the advertising data is reported.	dimension
detailPageViews	detailPageViews	The total number of times product detail pages were viewed after an ad interaction.	metric
detailPageViewsClicks	detailPageViewsClicks	The total number of product detail page views that resulted from clicks on an ad.	metric
dpv14d	dpv14d	Number of attributed detail page views occurring within 14 days of click on an ad. This is a vendor-only field.	metric
endDate	endDate	The end date of the reporting period, in YYYYMMDD format.	dimension
entityId	entityId	A unique identifier for the entity (e.g., campaign, ad group, advertiser) that the data refers to.	dimension
impressions	impressions	Total number of ad impressions.	metric
impressionsFrequencyAverage	impressionsFrequencyAverage	The average number of times unique users were exposed to an ad over the lifetime of the campaign.	metric
impressionsViews	impressionsViews	The total number of impressions or views an ad received.	metric
keyword	keyword	The keyword or phrase used in targeting. This is also referred to as keywordText.	dimension
keywordBid	keywordId	The advertiser-set bid value for a keyword.	dimension
keywordMatchType	keywordMatchType	The type of matching for the keyword or phrase used in the bid, such as broad, phrase, or exact. This is also referred to as matchType.	dimension
keywordState	keywordState	The current state of the keyword (e.g., enabled, paused, archived).	dimension
keywordStatus	keywordStatus	The status of the keyword (e.g., enabled, paused, archived).	dimension
keywordText	keywordText	Text of the keyword or phrase.	dimension
keywordType	campaignId	Unique numerical ID of a campaign.	dimension
leadFormOpens	leadFormOpens	The number of times a lead form associated with an ad was opened.	metric
leads	leads	The number of leads generated from ad interactions.	metric
linkOuts	linkOuts	The number of clicks that led users away from Amazon to an external site.	metric
matchType	matchType	Type of matching for the keyword or phrase used in bid. Must be one of: broad, phrase, or exact.	dimension
newToBrandDetailPageViewClicks	newToBrandDetailPageViewClicks	The number of attributed detail page view conversions occurring within 14 days of an ad click from shoppers who have not previously viewed a detail page with an ASIN of the same brand.	metric
newToBrandDetailPageViewViews	newToBrandDetailPageViewViews	The number of new detail page views from shoppers who have not previously viewed a detail page with an ASIN of the same brand, specifically attributed to an ad view.	metric
newToBrandDetailPageViews	newToBrandDetailPageViews	The number of new detail page views from shoppers who have not previously viewed a detail page in the past 365 days with an ASIN of the same brand, attributed to advertising.	metric
newToBrandPurchases	newToBrandPurchases	The total number of purchases made by new-to-brand customers.	metric
newToBrandPurchases14d	newToBrandPurchases14d	The total number of purchases made by new-to-brand customers within a 14-day attribution window.	metric
newToBrandPurchasesClicks	newToBrandPurchasesClicks	The number of purchases made by new-to-brand customers that resulted from ad clicks.	metric
newToBrandPurchasesPercentage14d	newToBrandPurchasesPercentage14d	The percentage of purchases attributed to new-to-brand customers within a 14-day attribution window.	metric
newToBrandSales	newToBrandSales	The total sales generated from new-to-brand customers.	metric
newToBrandSales14d	newToBrandSales14d	Total value of new-to-brand sales occurring within 14 days of an ad click. This is also referred to as attributedSalesNewToBrand14d.	metric
newToBrandSalesClicks	newToBrandSalesClicks	The sales generated from new-to-brand customers that resulted from ad clicks.	metric
newToBrandSalesPercentage14d	newToBrandSalesPercentage14d	The percentage of total sales made up of new-to-brand purchases within 14 days of an ad interaction. This is also referred to as attributedSalesNewToBrandPercentage14d.	metric
newToBrandUnitsSold	newToBrandUnitsSold	The total number of units sold to new-to-brand customers.	metric
newToBrandUnitsSold14d	newToBrandUnitsSold14d	The total number of units sold to new-to-brand customers within a 14-day attribution window.	metric
newToBrandUnitsSoldClicks	newToBrandUnitsSoldClicks	The number of units sold to new-to-brand customers that resulted from ad clicks.	metric
newToBrandUnitsSoldPercentage14d	newToBrandUnitsSoldPercentage14d	The percentage of total attributed units ordered within 14 days of an ad click that are part of a new-to-brand purchase.	metric
orders14d	orders14d	The number of orders occurring within 14 days, attributed to an ad click or view.	metric
ordersClicks14d	ordersClicks14d	The number of orders generated from clicks within a 14-day attribution window.	metric
otherAsin	otherAsin	An Amazon Standard Identification Number (ASIN) that was purchased as a result of an ad, but was not the specific ASIN advertised.	dimension
placement	placement	The location where the ad is displayed on the page (e.g., top of search, product page).	dimension
placementClassification	placementClassification	A dimension that categorizes the page location where an ad appeared, helping to understand ad visibility and performance across different placements.	dimension
portfolioId	portfolioId	A unique identifier for the portfolio.	dimension
portfolioName	portfolioName	The name of the portfolio to which the campaign or advertising entity belongs.	dimension
productAdsAdId	productAdsAdId	Unique numerical ID of the product ad.	metric
productAdsAsin	productAdsAsin	The ASIN of the product being advertised in the product ad.	dimension
productAdsCreationDate	productAdsCreationDate	The date when the product ad was created.	metric
productAdsCreationDateISO	productAdsCreationDateISO	The ISO formatted date when the product ad was created.	dimension
productAdsLastUpdatedDate	productAdsLastUpdatedDate	The date when the product ad was last updated.	metric
productAdsLastUpdatedDateISO	productAdsLastUpdatedDateISO	The ISO formatted date when the product ad was last updated.	dimension
productAdsServingStatus	productAdsServingStatus	The serving status of the product ad (e.g., delivering, paused, archived).	dimension
productAdsSku	productAdsSku	The Seller SKU (Stock Keeping Unit) of the advertised product.	dimension
productAdsState	productAdsState	The state of the product ad (e.g., enabled, paused, archived).	dimension
productCategory	productCategory	The product category of the advertised item.	dimension
productName	productName	The name of the advertised product.	dimension
profileBrandName	profileBrandName	The registered brand name associated with the advertiser’s profile. This is used to identify the brand data for an advertiser ID.	dimension
profileCountryCode	profileCountryCode	The country code associated with the Amazon Advertising profile, indicating the marketplace (e.g., US, UK, DE) where the advertising activities are managed.	dimension
profileId	profileId	A unique identifier for the advertising profile.	dimension
promotedAsin	promotedAsin	The Amazon Standard Identification Number (ASIN) of the promoted product.	dimension
promotedSku	promotedSku	The Seller SKU (Stock Keeping Unit) of the promoted product.	dimension
purchasedAsin	purchasedAsin	The ASIN (Amazon Standard Identification Number) of the product purchased following an ad interaction.	dimension
purchases	purchases	The total number of purchases attributed to advertising.	metric
purchases14d	purchases14d	The total number of purchases attributed to advertising within a 14-day attribution window.	metric
purchases1d	purchases1d	The total number of purchases attributed to advertising within a 1-day attribution window.	metric
purchases30d	purchases30d	The total number of purchases attributed to advertising within a 30-day attribution window.	metric
purchases7d	purchases7d	The total number of purchases attributed to advertising within a 7-day attribution window.	metric
purchasesClicks	purchasesClicks	The total number of purchases attributed to ad clicks.	metric
purchasesOtherSku14d	purchasesOtherSku14d	The total number of purchases of products other than the advertised SKU, occurring within 14 days of an ad interaction. This often refers to “brand halo” conversions.	metric
purchasesOtherSku1d	purchasesOtherSku1d	The total number of purchases of products other than the advertised SKU, occurring within 1 day of an ad interaction.	metric
purchasesOtherSku30d	purchasesOtherSku30d	The total number of purchases of products other than the advertised SKU, occurring within 30 days of an ad interaction.	metric
purchasesOtherSku7d	purchasesOtherSku7d	The total number of purchases of products other than the advertised SKU, occurring within 7 days of an ad interaction.	metric
purchasesPromotedClicks	purchasesPromotedClicks	The number of purchases attributed to clicks on promoted ads.	metric
purchasesSameSku14d	purchasesSameSku14d	The number of purchases of the same SKU as the advertised product, attributed to advertising within a 14-day attribution window.	metric
purchasesSameSku1d	purchasesSameSku1d	The number of purchases of the same SKU as the advertised product, attributed to advertising within a 1-day attribution window.	metric
purchasesSameSku30d	purchasesSameSku30d	The number of purchases of the same SKU within a 30-day attribution window.	metric
purchasesSameSku7d	purchasesSameSku7d	The number of purchases of the same SKU as the advertised product, attributed to advertising within a 7-day attribution window.	metric
query	query	The customer search term that triggered an advertisement, or a keyword used for targeting within an advertising campaign. This data is available in search term reports.	dimension
roasClicks14d	roasClicks14d	Return on Advertising Spend (ROAS) calculated based on sales occurring within 14 days of an ad click.	metric
roasClicks7d	roasClicks7d	Return on Advertising Spend (ROAS) calculated based on sales occurring within 7 days of an ad click.	metric
sales	sales	The total sales generated from advertising.	metric
sales14d	sales14d	Total value of sales occurring within 14 days of click on an ad.	metric
sales1d	sales1d	The sales generated from advertising within a 1-day attribution window.	metric
sales30d	sales30d	Total value of sales occurring within 30 days of an ad interaction.	metric
sales7d	sales7d	The sales generated from advertising within a 7-day attribution window.	metric
salesBrandHalo	salesBrandHalo	The total sales revenue attributed to a brand’s overall advertising efforts, including both directly attributed sales and the broader impact on sales across the brand’s products on Amazon.	metric
salesBrandHaloClicks	salesBrandHaloClicks	The sales generated from brand halo effects that resulted from ad clicks.	metric
salesClicks	salesClicks	The sales generated that resulted from ad clicks.	metric
salesClicks14d	salesClicks14d	Sales generated from clicks within a 14-day attribution window.	metric
salesOtherSku14d	salesOtherSku14d	The total sales amount (in local currency) from purchases of products other than the advertised SKU, occurring within 14 days of an ad interaction. This reflects sales attributed to brand halo.	metric
salesOtherSku1d	salesOtherSku1d	The total sales amount (in local currency) from purchases of products other than the advertised SKU, occurring within 1 day of an ad interaction.	metric
salesOtherSku30d	salesOtherSku30d	The total sales amount (in local currency) from purchases of products other than the advertised SKU, occurring within 30 days of an ad interaction.	metric
salesOtherSku7d	salesOtherSku7d	Sales generated from other SKUs within a 7-day attribution window following an ad interaction.	metric
salesPromoted	salesPromoted	The total value of sales (in local currency) for promoted products purchased by customers on Amazon after an associated ad click.	metric
salesPromotedClicks	salesPromotedClicks	The number of clicks on an ad that resulted in sales. This metric helps measure the direct impact of ad interactions on product purchases.	metric
searchTerm	searchTerm	The search term used by the customer.	dimension
searchTermImpressionRank	searchTermImpressionRank	The account-level ad-attributed impression rank for specific search terms.	dimension
searchTermImpressionShare	searchTermImpressionShare	The account-level ad-attributed impression share for specific search terms, indicating the percentage of impressions received out of eligible impressions.	dimension
spend	spend	The total cost of advertising, equivalent to ‘cost’.	metric
startDate	startDate	The start date of the reporting period, in YYYYMMDD format.	dimension
storeName	storeName	The name of the brand’s Store.	dimension
targetBid	targetBid	The bid amount set for a specific target.	dimension
targeting	targeting	Information related to the targeting strategy and clauses used in advertising campaigns.	dimension
targetingExpression	targetingExpression	The expression defining the targeting criteria for an ad.	dimension
targetingId	targetingId	The identifier for a specific targeting rule or entity.	dimension
targetingText	targetingText	The text description of the targeting criteria.	dimension
targetingType	targetingType	The type of targeting used in the expression.	dimension
topOfSearchImpressionShare	topOfSearchImpressionShare	The percentage of top-of-search impressions earned out of all eligible top-of-search impressions for a given date range.	metric
unitsSold	unitsSold	The total number of units sold attributed to advertising.	metric
unitsSold14d	unitsSold14d	Number of attributed units sold within 14 days of click on an ad. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
unitsSoldBrandHalo	unitsSoldBrandHalo	The total number of units sold for products of the same brand as the promoted products (brand halo), excluding the promoted products themselves.	metric
unitsSoldBrandHaloClicks	unitsSoldBrandHaloClicks	The number of units sold for products of the same brand as the promoted products (brand halo), attributed to ad clicks, excluding the promoted products themselves.	metric
unitsSoldClicks	unitsSoldClicks	The total number of units sold that are attributed to ad clicks.	metric
unitsSoldClicks14d	unitsSoldClicks14d	The number of units sold that resulted from ad clicks, attributed within a 14-day attribution window.	metric
unitsSoldClicks1d	unitsSoldClicks1d	The number of units sold that resulted from ad clicks, attributed within a 1-day attribution window.	metric
unitsSoldClicks30d	unitsSoldClicks30d	The number of units sold that resulted from ad clicks, attributed within a 30-day attribution window.	metric
unitsSoldClicks7d	unitsSoldClicks7d	The number of units sold that resulted from ad clicks, attributed within a 7-day attribution window.	metric
unitsSoldOtherSku14d	unitsSoldOtherSku14d	The total number of units ordered from products other than the advertised SKU, occurring within 14 days of an ad click. This includes brand halo units.	metric
unitsSoldOtherSku1d	unitsSoldOtherSku1d	The total number of units ordered from products other than the advertised SKU, occurring within 1 day of an ad click.	metric
unitsSoldOtherSku30d	unitsSoldOtherSku30d	The total number of units ordered from products other than the advertised SKU, occurring within 30 days of an ad click.	metric
unitsSoldOtherSku7d	unitsSoldOtherSku7d	The number of units sold for SKUs other than the advertised product, attributed within a 7-day attribution window.	metric
unitsSoldSameSku14d	unitsSoldSameSku14d	The number of units sold for the same SKU as the advertised product, attributed to advertising within a 14-day attribution window.	metric
unitsSoldSameSku1d	unitsSoldSameSku1d	The number of units sold for the same SKU within a 1-day attribution window.	metric
unitsSoldSameSku30d	unitsSoldSameSku30d	The number of units sold for the same SKU within a 30-day attribution window.	metric
unitsSoldSameSku7d	unitsSoldSameSku7d	The number of units sold for the same SKU within a 7-day attribution window.	metric
vctr	vctr	The Viewable Click-Through Rate (vCTR), calculated as the number of clicks on an ad divided by the number of viewable impressions.	metric
video5SecondViewRate	video5SecondViewRate	The percentage of impressions where the customer watched the complete video or 5 seconds of the video (whichever is shorter). This is a Sponsored Brands video-only metric.	metric
video5SecondViews	video5SecondViews	The number of impressions where the customer watched the complete video or 5 seconds (whichever is shorter). This is a Sponsored Brands video-only metric.	metric
videoCompleteViews	videoCompleteViews	The number of impressions where the video was viewed to 100%.	metric
videoFirstQuartileViews	videoFirstQuartileViews	The number of impressions where the video was viewed to 25%.	metric
videoMidpointViews	videoMidpointViews	The number of impressions where the video was viewed to 50%.	metric
videoThirdQuartileViews	videoThirdQuartileViews	The number of impressions where the video was viewed to 75%.	metric
videoUnmutes	videoUnmutes	The number of impressions where a customer unmuted the video.	metric
viewClickThroughRate	viewClickThroughRate	Click-through rate for views (clicks divided by views). This is also referred to as vctr.	dimension
viewabilityRate	viewabilityRate	The percentage of impressions that were viewable according to industry standards.	metric
viewableImpressions	viewableImpressions	Number of impressions that met the Media Ratings Council (MRC) viewability standard.	metric
vtr	vtr	The View-Through Rate, calculated as the number of views divided by the total number of impressions for an ad.	metric
year	year	A time dimension used to break down report data on a yearly basis, allowing for aggregation and analysis of events by year.	dimension