Amazon Advertising: Most-used fields#
The table below gives information about most-used fields that you can import from Amazon Advertising. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
Ad Type |
Ad Type |
dimension |
ROAS |
ROAS |
dimension |
Report date |
Report date |
dimension |
acosClicks14d |
acosClicks14d |
metric |
acosClicks7d |
acosClicks7d |
metric |
adGroupBid |
adGroupId |
metric |
adGroupCreationDate |
adGroupCreationDate |
metric |
adGroupCreationDateISO |
adGroupCreationDateISO |
dimension |
adGroupDefaultBid |
adGroupDefaultBid |
metric |
adGroupLastUpdatedDate |
adGroupLastUpdatedDate |
metric |
adGroupLastUpdatedDateISO |
adGroupLastUpdatedDateISO |
dimension |
adGroupName |
adGroupName |
dimension |
adGroupServingStatus |
adGroupServingStatus |
dimension |
adGroupState |
adGroupState |
dimension |
adGroupSuggestedBid |
adGroupSuggestedBid |
dimension |
adId |
adId |
metric |
adKeywordStatus |
adKeywordStatus |
dimension |
adStatus |
adStatus |
dimension |
ad_group_id |
ad_group_id |
dimension |
ad_type |
ad_type |
dimension |
addToCart |
addToCart |
metric |
addToCartClicks |
addToCartClicks |
metric |
addToCartViews |
addToCartViews |
metric |
addToList |
addToList |
metric |
advertisedAsin |
advertisedAsin |
dimension |
advertisedSku |
advertisedSku |
dimension |
advertiserId |
advertiserId |
dimension |
advertiserName |
advertiserName |
dimension |
applicableBudgetRuleId |
applicableBudgetRuleId |
dimension |
applicableBudgetRuleName |
applicableBudgetRuleName |
dimension |
asin |
asin |
dimension |
asinBrandHalo |
asinBrandHalo |
dimension |
asins |
asins |
dimension |
assets.{NUM}.assetId |
assets.{NUM}.assetId |
dimension |
assets.{NUM}.mediaType |
assets.{NUM}.mediaType |
dimension |
assets.{NUM}.name |
assets.{NUM}.name |
dimension |
assets.{NUM}.url |
assets.{NUM}.url |
dimension |
attributedAddToCartClicks14d |
attributedAddToCartClicks14d |
metric |
attributedBrandedSearches14d |
attributedBrandedSearches14d |
metric |
attributedConversions14d |
attributedConversions14d |
metric |
attributedConversions14dSameSKU |
attributedConversions14dSameSKU |
metric |
attributedConversions1d |
attributedConversions1d |
metric |
attributedConversions1dSameSKU |
attributedConversions1dSameSKU |
metric |
attributedConversions30d |
attributedConversions30d |
metric |
attributedConversions30dSameSKU |
attributedConversions30dSameSKU |
metric |
attributedConversions7d |
attributedConversions7d |
metric |
attributedConversions7dSameSKU |
attributedConversions7dSameSKU |
metric |
attributedDPV14d |
attributedDPV14d |
dimension |
attributedDetailPageView14d |
attributedDetailPageView14d |
metric |
attributedDetailPageViewsClicks14d |
attributedDetailPageViewsClicks14d |
metric |
attributedOrderRateNewToBrand14d |
attributedOrderRateNewToBrand14d |
metric |
attributedOrdersNewToBrand14d |
attributedOrdersNewToBrand14d |
metric |
attributedOrdersNewToBrandPercentage14d |
attributedOrdersNewToBrandPercentage14d |
metric |
attributedPurchases14d |
attributedPurchases14d |
metric |
attributedSales14d |
attributedSales14d |
metric |
attributedSales14dOtherSKU |
attributedSales14dOtherSKU |
metric |
attributedSales14dSameSKU |
attributedSales14dSameSKU |
metric |
attributedSales1d |
attributedSales1d |
metric |
attributedSales1dOtherSKU |
attributedSales1dOtherSKU |
metric |
attributedSales1dSameSKU |
attributedSales1dSameSKU |
metric |
attributedSales30d |
attributedSales30d |
metric |
attributedSales30dOtherSKU |
attributedSales30dOtherSKU |
metric |
attributedSales30dSameSKU |
attributedSales30dSameSKU |
metric |
attributedSales7d |
attributedSales7d |
metric |
attributedSales7dOtherSKU |
attributedSales7dOtherSKU |
metric |
attributedSales7dSameSKU |
attributedSales7dSameSKU |
metric |
attributedSalesNewToBrand14d |
attributedSalesNewToBrand14d |
metric |
attributedSalesNewToBrandPercentage14d |
attributedSalesNewToBrandPercentage14d |
metric |
attributedSalesSameSku14d |
attributedSalesSameSku14d |
metric |
attributedSalesSameSku1d |
attributedSalesSameSku1d |
metric |
attributedSalesSameSku30d |
attributedSalesSameSku30d |
metric |
attributedSalesSameSku7d |
attributedSalesSameSku7d |
metric |
attributedTotalAddToCartClicks14d |
attributedTotalAddToCartClicks14d |
metric |
attributedTotalDetailPageViewsClicks14d |
attributedTotalDetailPageViewsClicks14d |
metric |
attributedTotalPurchases14d |
attributedTotalPurchases14d |
metric |
attributedUnitsOrdered14d |
attributedUnitsOrdered14d |
metric |
attributedUnitsOrdered14dOtherSKU |
attributedUnitsOrdered14dOtherSKU |
metric |
attributedUnitsOrdered14dSameSKU |
attributedUnitsOrdered14dSameSKU |
metric |
attributedUnitsOrdered1d |
attributedUnitsOrdered1d |
metric |
attributedUnitsOrdered1dOtherSKU |
attributedUnitsOrdered1dOtherSKU |
metric |
attributedUnitsOrdered1dSameSKU |
attributedUnitsOrdered1dSameSKU |
metric |
attributedUnitsOrdered30d |
attributedUnitsOrdered30d |
metric |
attributedUnitsOrdered30dOtherSKU |
attributedUnitsOrdered30dOtherSKU |
metric |
attributedUnitsOrdered30dSameSKU |
attributedUnitsOrdered30dSameSKU |
metric |
attributedUnitsOrdered7d |
attributedUnitsOrdered7d |
metric |
attributedUnitsOrdered7dOtherSKU |
attributedUnitsOrdered7dOtherSKU |
metric |
attributedUnitsOrdered7dSameSKU |
attributedUnitsOrdered7dSameSKU |
metric |
attributedUnitsOrderedNewToBrand14d |
attributedUnitsOrderedNewToBrand14d |
metric |
attributedUnitsOrderedNewToBrandPercentage14d |
attributedUnitsOrderedNewToBrandPercentage14d |
metric |
attributedUnitsSold14d |
attributedUnitsSold14d |
dimension |
attributionType |
attributionType |
dimension |
bid |
bid |
dimension |
bidOptimization |
bidOptimization |
dimension |
bidRecommendations.closeMatch.lowBid.suggestedBid |
bidRecommendations.closeMatch.lowBid.suggestedBid |
metric |
bidRecommendations.substitutes.lowBid.suggestedBid |
bidRecommendations.substitutes.lowBid.suggestedBid |
metric |
bidRecommendations.substitutes.medianBid.suggestedBid |
bidRecommendations.substitutes.medianBid.suggestedBid |
metric |
brandEntityId |
brandEntityId |
dimension |
brandName |
brandName |
dimension |
brandedSearches |
brandedSearches |
metric |
brandedSearchesClicks |
brandedSearchesClicks |
metric |
brandedSearchesViews |
brandedSearchesViews |
metric |
campaignAdFormat |
campaignAdFormat |
dimension |
campaignApplicableBudgetRuleId |
campaignApplicableBudgetRuleId |
dimension |
campaignApplicableBudgetRuleName |
campaignApplicableBudgetRuleName |
dimension |
campaignBidMultiplier |
campaignBidMultiplier |
dimension |
campaignBidOptimization |
campaignBidOptimization |
dimension |
campaignBiddingAdjustmentsPredicate |
campaignBiddingAdjustmentsPredicate |
dimension |
campaignBiddingBidOptimization |
campaignBiddingBidOptimization |
dimension |
campaignBiddingStrategy |
campaignBiddingStrategy |
dimension |
campaignBudget |
campaignBudget |
metric |
campaignBudgetAmount |
campaignBudgetAmount |
metric |
campaignBudgetBudget |
campaignBudgetBudget |
metric |
campaignBudgetCurrencyCode |
campaignBudgetCurrencyCode |
dimension |
campaignBudgetType |
campaignBudgetType |
dimension |
campaignCreationDate |
campaignCreationDate |
metric |
campaignCreationDateISO |
campaignCreationDateISO |
dimension |
campaignCreativeAsins |
campaignCreativeAsins |
dimension |
campaignCreativeBrandLogoAssetID |
campaignCreativeBrandLogoAssetID |
dimension |
campaignCreativeBrandLogoUrl |
campaignCreativeBrandLogoUrl |
dimension |
campaignCreativeBrandName |
campaignCreativeBrandName |
dimension |
campaignCreativeHeadline |
campaignCreativeHeadline |
dimension |
campaignCreativeShouldOptimizeAsins |
campaignCreativeShouldOptimizeAsins |
dimension |
campaignCreativeType |
campaignCreativeType |
dimension |
campaignCreativeVideoAssetIds |
campaignCreativeVideoAssetIds |
dimension |
campaignCreativeVideoMediaIds |
campaignCreativeVideoMediaIds |
dimension |
campaignDailyBudget |
campaignDailyBudget |
dimension |
campaignDynamicBiddingPlacementBiddingPercentage |
campaignDynamicBiddingPlacementBiddingPercentage |
metric |
campaignDynamicBiddingPlacementBiddingPlacement |
campaignDynamicBiddingPlacementBiddingPlacement |
dimension |
campaignDynamicBiddingStrategy |
campaignDynamicBiddingStrategy |
dimension |
campaignEndDate |
campaignEndDate |
metric |
campaignEndDateISO |
campaignEndDateISO |
dimension |
campaignExtendedDataServingStatus |
campaignExtendedDataServingStatus |
dimension |
campaignLandingPagePageType |
campaignLandingPagePageType |
dimension |
campaignLandingPageUrl |
campaignLandingPageUrl |
dimension |
campaignLastUpdatedDate |
campaignLastUpdatedDate |
metric |
campaignLastUpdatedDateISO |
campaignLastUpdatedDateISO |
dimension |
campaignName |
campaignName |
dimension |
campaignPremiumBidAdjustment |
campaignPremiumBidAdjustment |
dimension |
campaignPriceTypeCode |
campaignPriceTypeCode |
dimension |
campaignRuleBasedBudget |
campaignRuleBasedBudget |
dimension |
campaignRuleBasedBudgetAmount |
campaignRuleBasedBudgetAmount |
dimension |
campaignServingStatus |
campaignServingStatus |
dimension |
campaignStartDate |
campaignStartDate |
metric |
campaignStartDateISO |
campaignStartDateISO |
dimension |
campaignState |
campaignState |
dimension |
campaignStatus |
campaignStatus |
dimension |
campaignTactic |
campaignTactic |
dimension |
campaignTargetingType |
campaignTargetingType |
dimension |
campaignType |
campaignType |
dimension |
campaign_state |
campaign_state |
dimension |
clickThroughRate |
clickThroughRate |
metric |
clicks |
clicks |
metric |
conversions |
conversions |
metric |
conversionsBrandHalo |
conversionsBrandHalo |
metric |
conversionsBrandHaloClicks |
conversionsBrandHaloClicks |
metric |
cost |
cost |
metric |
costPerClick |
costPerClick |
metric |
costType |
costType |
dimension |
country_code |
country_code |
dimension |
cumulativeReach |
cumulativeReach |
metric |
currency |
currency |
dimension |
date |
date |
dimension |
day |
day |
dimension |
detailPageViewClicks |
detailPageViewClicks |
metric |
detailPageViews |
detailPageViews |
metric |
detailPageViewsClicks |
detailPageViewsClicks |
metric |
dpv14d |
dpv14d |
metric |
endDate |
endDate |
dimension |
entityId |
entityId |
dimension |
impressions |
impressions |
metric |
impressionsFrequencyAverage |
impressionsFrequencyAverage |
metric |
impressionsViews |
impressionsViews |
metric |
interactiveImpressions |
interactiveImpressions |
metric |
intervalEnd |
intervalEnd |
dimension |
intervalStart |
intervalStart |
dimension |
keyword |
keyword |
dimension |
keywordBid |
keywordBid |
metric |
keywordMatchType |
keywordMatchType |
dimension |
keywordState |
keywordState |
dimension |
keywordStatus |
keywordStatus |
dimension |
keywordText |
keywordText |
dimension |
keywordType |
campaignId |
metric |
leadFormOpens |
leadFormOpens |
metric |
leads |
leads |
metric |
linkOuts |
linkOuts |
metric |
marketplace |
marketplace |
dimension |
matchType |
matchType |
dimension |
newToBrandDetailPageViewClicks |
newToBrandDetailPageViewClicks |
dimension |
newToBrandDetailPageViewViews |
newToBrandDetailPageViewViews |
dimension |
newToBrandDetailPageViews |
newToBrandDetailPageViews |
dimension |
newToBrandPurchases |
newToBrandPurchases |
metric |
newToBrandPurchases14d |
newToBrandPurchases14d |
metric |
newToBrandPurchasesClicks |
newToBrandPurchasesClicks |
metric |
newToBrandPurchasesPercentage14d |
newToBrandPurchasesPercentage14d |
metric |
newToBrandSales |
newToBrandSales |
metric |
newToBrandSales14d |
newToBrandSales14d |
metric |
newToBrandSalesClicks |
newToBrandSalesClicks |
metric |
newToBrandSalesPercentage14d |
newToBrandSalesPercentage14d |
metric |
newToBrandUnitsSold |
newToBrandUnitsSold |
metric |
newToBrandUnitsSold14d |
newToBrandUnitsSold14d |
metric |
newToBrandUnitsSoldClicks |
newToBrandUnitsSoldClicks |
metric |
newToBrandUnitsSoldPercentage14d |
newToBrandUnitsSoldPercentage14d |
metric |
orders14d |
orders14d |
metric |
ordersClicks14d |
ordersClicks14d |
metric |
periodicity |
periodicity |
dimension |
placementClassification |
placementClassification |
dimension |
portfolioId |
portfolioId |
metric |
portfolioName |
portfolioName |
dimension |
productAdsAdId |
productAdsAdId |
metric |
productAdsAsin |
productAdsAsin |
dimension |
productAdsCreationDate |
productAdsCreationDate |
metric |
productAdsCreationDateISO |
productAdsCreationDateISO |
dimension |
productAdsLastUpdatedDate |
productAdsLastUpdatedDate |
metric |
productAdsLastUpdatedDateISO |
productAdsLastUpdatedDateISO |
dimension |
productAdsServingStatus |
productAdsServingStatus |
dimension |
productAdsSku |
productAdsSku |
dimension |
productAdsState |
productAdsState |
dimension |
productAsin |
productAsin |
dimension |
productCategory |
productCategory |
dimension |
productConversionType |
productConversionType |
dimension |
productGroup |
productGroup |
dimension |
productName |
productName |
dimension |
productSubcategory |
productSubcategory |
dimension |
profileBrandName |
profileBrandName |
dimension |
profileCountryCode |
profileCountryCode |
dimension |
profileId |
profileId |
metric |
profileName |
profileName |
dimension |
promotedAsin |
promotedAsin |
dimension |
promotedSku |
promotedSku |
dimension |
publisher |
publisher |
dimension |
purchasedAsin |
purchasedAsin |
dimension |
purchases |
purchases |
metric |
purchases14d |
purchases14d |
metric |
purchases1d |
purchases1d |
metric |
purchases30d |
purchases30d |
metric |
purchases7d |
purchases7d |
metric |
purchasesClicks |
purchasesClicks |
metric |
purchasesOtherSku14d |
purchasesOtherSku14d |
metric |
purchasesOtherSku1d |
purchasesOtherSku1d |
metric |
purchasesOtherSku30d |
purchasesOtherSku30d |
metric |
purchasesOtherSku7d |
purchasesOtherSku7d |
metric |
purchasesPromotedClicks |
purchasesPromotedClicks |
metric |
purchasesSameSku14d |
purchasesSameSku14d |
metric |
purchasesSameSku1d |
purchasesSameSku1d |
metric |
purchasesSameSku30d |
purchasesSameSku30d |
metric |
purchasesSameSku7d |
purchasesSameSku7d |
metric |
report_id |
report_id |
dimension |
roasClicks14d |
roasClicks14d |
metric |
roasClicks7d |
roasClicks7d |
metric |
sales |
sales |
metric |
sales14d |
sales14d |
metric |
sales1d |
sales1d |
metric |
sales30d |
sales30d |
metric |
sales7d |
sales7d |
metric |
salesBrandHalo |
salesBrandHalo |
metric |
salesBrandHaloClicks |
salesBrandHaloClicks |
metric |
salesClicks |
salesClicks |
metric |
salesClicks14d |
salesClicks14d |
metric |
salesOtherSku14d |
salesOtherSku14d |
metric |
salesOtherSku1d |
salesOtherSku1d |
metric |
salesOtherSku30d |
salesOtherSku30d |
metric |
salesOtherSku7d |
salesOtherSku7d |
metric |
salesPromoted |
salesPromoted |
metric |
salesPromotedClicks |
salesPromotedClicks |
metric |
searchTerm |
searchTerm |
dimension |
searchTermImpressionRank |
searchTermImpressionRank |
metric |
searchTermImpressionShare |
searchTermImpressionShare |
metric |
sku |
sku |
dimension |
spend |
spend |
metric |
startDate |
startDate |
dimension |
storeName |
storeName |
dimension |
suggestedBid.bidRecId |
suggestedBid.bidRecId |
dimension |
suggestedBid.rangeEnd |
suggestedBid.rangeEnd |
dimension |
suggestedBid.rangeStart |
suggestedBid.rangeStart |
dimension |
suggestedBid.suggested |
suggestedBid.suggested |
dimension |
targetBid |
targetBid |
dimension |
targeting |
targeting |
dimension |
targetingExpression |
targetingExpression |
dimension |
targetingId |
targetingId |
metric |
targetingText |
targetingText |
dimension |
targetingType |
targetingType |
dimension |
topOfSearchImpressionShare |
topOfSearchImpressionShare |
metric |
totalAttributedSales14d |
totalAttributedSales14d |
metric |
totalCost |
totalCost |
dimension |
totalUnitsSold14d |
totalUnitsSold14d |
metric |
unitsSold |
unitsSold |
metric |
unitsSold14d |
unitsSold14d |
metric |
unitsSoldBrandHalo |
unitsSoldBrandHalo |
metric |
unitsSoldBrandHaloClicks |
unitsSoldBrandHaloClicks |
metric |
unitsSoldClicks |
unitsSoldClicks |
metric |
unitsSoldClicks14d |
unitsSoldClicks14d |
metric |
unitsSoldClicks1d |
unitsSoldClicks1d |
metric |
unitsSoldClicks30d |
unitsSoldClicks30d |
metric |
unitsSoldClicks7d |
unitsSoldClicks7d |
metric |
unitsSoldOtherSku14d |
unitsSoldOtherSku14d |
metric |
unitsSoldOtherSku1d |
unitsSoldOtherSku1d |
metric |
unitsSoldOtherSku30d |
unitsSoldOtherSku30d |
metric |
unitsSoldOtherSku7d |
unitsSoldOtherSku7d |
metric |
unitsSoldSameSku14d |
unitsSoldSameSku14d |
metric |
unitsSoldSameSku1d |
unitsSoldSameSku1d |
metric |
unitsSoldSameSku30d |
unitsSoldSameSku30d |
metric |
unitsSoldSameSku7d |
unitsSoldSameSku7d |
metric |
video5SecondViews |
video5SecondViews |
metric |
videoCompleteViews |
videoCompleteViews |
metric |
videoFirstQuartileViews |
videoFirstQuartileViews |
metric |
videoMidpointViews |
videoMidpointViews |
metric |
videoThirdQuartileViews |
videoThirdQuartileViews |
metric |
videoUnmutes |
videoUnmutes |
metric |
viewAttributedBrandedSearches14d |
viewAttributedBrandedSearches14d |
dimension |
viewAttributedConversions14d |
viewAttributedConversions14d |
metric |
viewAttributedDetailPageView14d |
viewAttributedDetailPageView14d |
metric |
viewAttributedOrdersNewToBrand14d |
viewAttributedOrdersNewToBrand14d |
metric |
viewAttributedSales14d |
viewAttributedSales14d |
metric |
viewAttributedSalesNewToBrand14d |
viewAttributedSalesNewToBrand14d |
metric |
viewAttributedUnitsOrdered14d |
viewAttributedUnitsOrdered14d |
metric |
viewAttributedUnitsOrderedNewToBrand14d |
viewAttributedUnitsOrderedNewToBrand14d |
metric |
viewClickThroughRate |
viewClickThroughRate |
metric |
viewImpressions |
viewImpressions |
dimension |
viewabilityRate |
viewabilityRate |
metric |
viewableImpressions |
viewableImpressions |
metric |