Amazon Advertising: Most-used fields

The table below gives information about most-used fields that you can import from Amazon Advertising. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ROAS	ROAS	Return on Ad Spend, calculated by dividing the total sales generated by the advertising spend invested on the campaign. It’s represented as a multiplier.	metric
Report date	Report date	The date for which the report data is generated.	dimension
acosClicks14d	acosClicks14d	Advertising Cost of Sale (ACOS) calculated based on sales occurring within 14 days of an ad click.	metric
acosClicks7d	acosClicks7d	Advertising Cost of Sale (ACOS) calculated based on sales occurring within 7 days of an ad click.	metric
adGroupBid	adGroupId	The bid amount set for the ad group.	metric
adGroupCreationDate	adGroupCreationDate		metric
adGroupCreationDateISO	adGroupCreationDateISO		dimension
adGroupDefaultBid	adGroupDefaultBid	The default bid amount configured for the ad group.	metric
adGroupLastUpdatedDate	adGroupLastUpdatedDate		metric
adGroupLastUpdatedDateISO	adGroupLastUpdatedDateISO		dimension
adGroupName	adGroupName	The name of the ad group.	dimension
adGroupServingStatus	adGroupServingStatus	The serving status of the ad group, indicating whether it is eligible to serve ads.	dimension
adGroupState	adGroupState	The current state of the ad group, such as enabled, paused, or archived.	dimension
adGroupSuggestedBid	adGroupSuggestedBid	The suggested bid amount for the ad group.	dimension
adId	adId	Unique numerical ID of the ad.	metric
adKeywordStatus	adKeywordStatus	The status of the keyword within the ad group.	dimension
adStatus	adStatus	The current status of the ad (e.g., enabled, paused, archived).	dimension
ad_group_id	ad_group_id	The unique identifier for the ad group.	dimension
ad_type	ad_type	The type of ad, such as Sponsored Products (SP), Sponsored Brands (SB), or Sponsored Display (SD).	dimension
addToCart	addToCart	The number of times products were added to a shopping cart after an ad interaction.	metric
addToCartClicks	addToCartClicks	The number of times a product was added to a shopping cart after an ad click.	metric
addToCartRate	addToCartRate	The rate at which products were added to a shopping cart after an ad interaction.	dimension
addToCartViews	addToCartViews	The number of times a product was added to a shopping cart after an ad view.	metric
addToList	addToList	The number of times products were added to a wish list or other lists after an ad interaction.	metric
advertisedAsin	advertisedAsin	The ASIN of the product that was advertised.	dimension
advertisedSku	advertisedSku	The SKU being advertised.	dimension
advertiserId	advertiserId	A unique identifier for the advertiser.	metric
advertiserName	advertiserName	The name of the advertiser.	dimension
applicableBudgetRuleId	applicableBudgetRuleId	The ID associated with the active budget rule for Sponsored Brands campaigns.	dimension
applicableBudgetRuleName	applicableBudgetRuleName	The name associated with the active budget rule for Sponsored Brands campaigns.	dimension
asin	asin	The ASIN associated with an advertised product.	dimension
asinBrandHalo	asinBrandHalo	Data related to sales or conversions of other products within the same brand as the advertised ASIN, attributed to advertising.	dimension
asins	asins	A list of Amazon Standard Identification Numbers (ASINs) associated with the advertised products.	dimension
assets.{NUM}.assetId	assets.{NUM}.assetId	The unique identifier for a specific creative asset.	dimension
assets.{NUM}.mediaType	assets.{NUM}.mediaType	The type of media for the creative asset (e.g., image, video).	dimension
assets.{NUM}.name	assets.{NUM}.name	The name given to the creative asset.	dimension
assets.{NUM}.url	assets.{NUM}.url	The URL where the creative asset is stored.	dimension
attributedAddToCartClicks14d	attributedAddToCartClicks14d	The number of times shoppers added a product to their cart within 14 days of an ad click, attributed to an ad view or click.	metric
attributedBrandedSearches14d	attributedBrandedSearches14d	The number of searches that included the name of your brand occurring within 14 days of an ad click.	metric
attributedConversions14d	attributedConversions14d	Number of attributed conversion events occurring within 14 days of an ad click. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
attributedConversions14dSameSKU	attributedConversions14dSameSKU	Number of attributed conversion events occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
attributedConversions1d	attributedConversions1d	The number of attributed conversion events occurring within 1 day of an ad click. For Sponsored Brands, this applies to conversions occurring within 1 day of an ad click or view.	metric
attributedConversions1dSameSKU	attributedConversions1dSameSKU	The number of attributed conversion events occurring within 1 day of an ad click where the purchased SKU was the same as the advertised SKU. For Sponsored Brands, this also applies to ad views.	metric
attributedConversions30d	attributedConversions30d	The number of attributed conversion events occurring within 30 days of an ad click. For Sponsored Brands, this applies to conversions occurring within 30 days of an ad click or view.	metric
attributedConversions30dSameSKU	attributedConversions30dSameSKU	The number of attributed conversion events occurring within 30 days of an ad click where the purchased SKU was the same as the advertised SKU. For Sponsored Brands, this also applies to ad views.	metric
attributedConversions7d	attributedConversions7d	The number of attributed conversion events occurring within 7 days of an ad click. For Sponsored Brands, this applies to conversions occurring within 7 days of an ad click or view.	metric
attributedConversions7dSameSKU	attributedConversions7dSameSKU	The number of attributed conversion events occurring within 7 days of an ad click where the purchased SKU was the same as the advertised SKU. For Sponsored Brands, this also applies to ad views.	metric
attributedDPV14d	attributedDPV14d	The total number of attributed detail page views occurring within 14 days of an ad click. For Sponsored Display vCPM campaigns, this also includes views.	dimension
attributedDetailPageView14d	attributedDetailPageView14d	The total number of attributed detail page views occurring within 14 days of an ad click.	metric
attributedDetailPageViewsClicks14d	attributedDetailPageViewsClicks14d	The number of attributed detail page view conversions occurring within 14 days of ad click.	metric
attributedOrderRateNewToBrand14d	attributedOrderRateNewToBrand14d	The number of new-to-brand orders relative to the number of clicks. New-to-brand order rate = new-to-brand orders / clicks. Not available for book vendors.	metric
attributedOrdersNewToBrand14d	attributedOrdersNewToBrand14d	The number of first-time orders for brand products over a one-year lookback window, attributed to an ad occurring within 14 days of an ad click. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
attributedOrdersNewToBrandPercentage14d	attributedOrdersNewToBrandPercentage14d	The percentage of total orders that are new-to-brand orders. Not available for book vendors. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
attributedPurchases14d	attributedPurchases14d	The total number of purchases occurring within 14 days of an ad interaction, attributed to an ad click or view.	metric
attributedSales14d	attributedSales14d	Total value of sales occurring within 14 days of an ad click. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
attributedSales14dOtherSKU	attributedSales14dOtherSKU	Total value of sales occurring within 14 days of an ad click where the purchased SKU was different from the SKU advertised.	metric
attributedSales14dSameSKU	attributedSales14dSameSKU	Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
attributedSales1d	attributedSales1d	Total value of sales occurring within 24 hours of an ad click.	metric
attributedSales1dOtherSKU	attributedSales1dOtherSKU	The total sales amount (in local currency) from attributed purchases of products other than the advertised SKU, occurring within 1 day of an ad interaction.	metric
attributedSales1dSameSKU	attributedSales1dSameSKU	The total sales amount (in local currency) from attributed purchases occurring within 1 day of an ad interaction, where the purchased SKU was the same as the advertised SKU.	metric
attributedSales30d	attributedSales30d	Total value of sales occurring within 30 days of an ad click.	metric
attributedSales30dOtherSKU	attributedSales30dOtherSKU	The total sales amount (in local currency) from attributed purchases of products other than the advertised SKU, occurring within 30 days of an ad interaction.	metric
attributedSales30dSameSKU	attributedSales30dSameSKU	The total sales amount (in local currency) from attributed purchases occurring within 30 days of an ad interaction, where the purchased SKU was the same as the advertised SKU.	metric
attributedSales7d	attributedSales7d	Total value of sales occurring within seven days of an ad click.	metric
attributedSales7dOtherSKU	attributedSales7dOtherSKU	The total sales amount (in local currency) from attributed purchases of products other than the advertised SKU, occurring within 7 days of an ad interaction.	metric
attributedSales7dSameSKU	attributedSales7dSameSKU	The total sales amount (in local currency) from attributed purchases occurring within 7 days of an ad interaction, where the purchased SKU was the same as the advertised SKU.	metric
attributedSalesNewToBrand14d	attributedSalesNewToBrand14d	Total value of new-to-brand sales occurring within 14 days of an ad click. Not available for book vendors. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
attributedSalesNewToBrandPercentage14d	attributedSalesNewToBrandPercentage14d	Percentage of total sales made up of new-to-brand purchases. Not available for book vendors. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
attributedSalesSameSku14d	attributedSalesSameSku14d	Sales attributed to the same SKU (stock keeping unit) within a 14-day attribution window.	metric
attributedSalesSameSku1d	attributedSalesSameSku1d	Total value of sales occurring within 24 hours of ad click where the purchased SKU was the same as the SKU advertised.	metric
attributedSalesSameSku30d	attributedSalesSameSku30d	Total value of sales occurring within 30 days of ad click where the purchased SKU was the same as the SKU advertised.	metric
attributedSalesSameSku7d	attributedSalesSameSku7d	Total value of sales occurring within seven days of ad click where the purchased SKU was the same as the SKU advertised.	metric
attributedUnitsOrdered14d	attributedUnitsOrdered14d	Total number of units ordered within 14 days of an ad click.	metric
attributedUnitsOrdered14dOtherSKU	attributedUnitsOrdered14dOtherSKU	Total number of units ordered within 14 days of an ad click where the purchased SKU was different from the SKU advertised.	metric
attributedUnitsOrdered14dSameSKU	attributedUnitsOrdered14dSameSKU	The total number of units ordered within 14 days of an ad click where the purchased SKU was the same as the advertised SKU. For Sponsored Brands, this also applies to ad views.	metric
attributedUnitsOrdered1d	attributedUnitsOrdered1d	Total number of units ordered within 24 hours of an ad click.	metric
attributedUnitsOrdered1dOtherSKU	attributedUnitsOrdered1dOtherSKU	The total number of units ordered from products other than the advertised SKU, occurring within 1 day of an ad click. Also known as a “brand halo” conversion.	metric
attributedUnitsOrdered1dSameSKU	attributedUnitsOrdered1dSameSKU	The total number of units ordered within 1 day of an ad click where the purchased SKU was the same as the advertised SKU.	metric
attributedUnitsOrdered30d	attributedUnitsOrdered30d	Total number of units ordered within 30 days of an ad click.	metric
attributedUnitsOrdered30dOtherSKU	attributedUnitsOrdered30dOtherSKU	The total number of units ordered from products other than the advertised SKU, occurring within 30 days of an ad click.	metric
attributedUnitsOrdered30dSameSKU	attributedUnitsOrdered30dSameSKU	The total number of units ordered within 30 days of an ad click where the purchased SKU was the same as the advertised SKU.	metric
attributedUnitsOrdered7d	attributedUnitsOrdered7d	Total number of units ordered within 7 days of an ad click.	metric
attributedUnitsOrdered7dOtherSKU	attributedUnitsOrdered7dOtherSKU	The total number of units ordered from products other than the advertised SKU, occurring within 7 days of an ad click.	metric
attributedUnitsOrdered7dSameSKU	attributedUnitsOrdered7dSameSKU	The total number of units ordered within 7 days of an ad click where the purchased SKU was the same as the advertised SKU.	metric
attributedUnitsOrderedNewToBrand14d	attributedUnitsOrderedNewToBrand14d	Total number of attributed units ordered as part of new-to-brand sales occurring within 14 days of an ad click. Not available for book vendors. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
attributedUnitsOrderedNewToBrandPercentage14d	attributedUnitsOrderedNewToBrandPercentage14d	Percentage of total attributed units ordered within 14 days of an ad click that are part of a new-to-brand purchase. Not available for book vendors. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
attributedUnitsSold14d	attributedUnitsSold14d	Number of attributed units sold within 14 days of click on an ad. This is also referred to as unitsSold14d.	dimension
attributionType	attributionType	The model used to attribute conversions to advertising interactions, such as “last touch” or “first touch”.	dimension
bid	bid	The bid amount for the ad or keyword.	dimension
bidOptimization	bidOptimization	Bid optimization for Sponsored Display ad groups. For vCPM campaigns, the value is always ‘reach’. For CPC campaigns, value is either ‘clicks’ or ‘conversions’.	dimension
bidRecommendations.closeMatch.lowBid.suggestedBid	bidRecommendations.closeMatch.lowBid.suggestedBid	The low-end suggested bid for close-match targeting, recommended by Amazon to optimize ad performance.	metric
bidRecommendations.substitutes.lowBid.suggestedBid	bidRecommendations.substitutes.lowBid.suggestedBid	The suggested bid for a substitute product at the lower end of the bid range within bid recommendations.	metric
bidRecommendations.substitutes.medianBid.suggestedBid	bidRecommendations.substitutes.medianBid.suggestedBid	The suggested bid for a substitute product at the median of the bid range within bid recommendations.	metric
brandEntityId	brandEntityId	A unique identifier for the brand associated with the advertising activities.	dimension
brandName	brandName	The name of the brand associated with the product or campaign.	dimension
brandedSearches	brandedSearches	The number of searches for the brand associated with the advertised products.	metric
brandedSearchesClicks	brandedSearchesClicks	The number of clicks on ads that originated from branded searches.	metric
brandedSearchesViews	brandedSearchesViews	The number of searches that included the brand name, attributed to an ad view.	metric
campaignAdFormat	campaignAdFormat	The format of the ad creative used in the campaign.	dimension
campaignApplicableBudgetRuleId	campaignApplicableBudgetRuleId	The ID associated with the active budget rule for Sponsored Brands campaigns. This is also referred to as applicableBudgetRuleId.	dimension
campaignApplicableBudgetRuleName	campaignApplicableBudgetRuleName	The name associated with the active budget rule for Sponsored Brands campaigns. This is also referred to as applicableBudgetRuleName.	dimension
campaignBidMultiplier	campaignBidMultiplier	A factor used to adjust bids for specific targeting attributes or placements within a campaign.	dimension
campaignBidOptimization	campaignBidOptimization	The strategy used to optimize bids within the campaign to achieve specific performance goals.	dimension
campaignBiddingAdjustmentsPredicate	campaignBiddingAdjustmentsPredicate		dimension
campaignBiddingBidOptimization	campaignBiddingBidOptimization	Details about the bid optimization strategy applied to the campaign.	dimension
campaignBiddingStrategy	campaignBiddingStrategy	The bidding strategy employed for the campaign (e.g., dynamic bids - down only, fixed bids).	dimension
campaignBudget	campaignBudget	Total budget allocated to the campaign.	metric
campaignBudgetAmount	campaignBudgetAmount	The monetary amount allocated as the budget for the campaign.	metric
campaignBudgetBudget	campaignBudgetBudget	The total budget allocated to the campaign. This is also referred to as campaignBudget.	metric
campaignBudgetCurrencyCode	campaignBudgetCurrencyCode	The currency code for the campaign budget (e.g., USD, EUR).	dimension
campaignBudgetType	campaignBudgetType	The type of budget allocated to the campaign, either ‘daily’ or ‘lifetime’.	dimension
campaignCreationDate	campaignCreationDate		metric
campaignCreationDateISO	campaignCreationDateISO		dimension
campaignCreativeAsins	campaignCreativeAsins		dimension
campaignCreativeBrandLogoAssetID	campaignCreativeBrandLogoAssetID	The asset ID of the brand logo used in the campaign’s creative.	dimension
campaignCreativeBrandLogoUrl	campaignCreativeBrandLogoUrl	The URL of the brand logo used in the campaign’s creative.	dimension
campaignCreativeBrandName	campaignCreativeBrandName		dimension
campaignCreativeHeadline	campaignCreativeHeadline	The headline text displayed in the campaign’s creative.	dimension
campaignCreativeShouldOptimizeAsins	campaignCreativeShouldOptimizeAsins		dimension
campaignCreativeType	campaignCreativeType	The type of creative asset used in the campaign.	dimension
campaignCreativeVideoAssetIds	campaignCreativeVideoAssetIds	The asset IDs for video creatives used in the campaign.	dimension
campaignCreativeVideoMediaIds	campaignCreativeVideoMediaIds	The media IDs for video assets used in the campaign’s creative.	dimension
campaignDailyBudget	campaignDailyBudget	The maximum amount of money allocated to be spent on the campaign per day.	dimension
campaignDynamicBiddingPlacementBiddingPercentage	campaignDynamicBiddingPlacementBiddingPercentage	The percentage adjustment applied to bids for specific placements when dynamic bidding is enabled for the campaign.	metric
campaignDynamicBiddingPlacementBiddingPlacement	campaignDynamicBiddingPlacementBiddingPlacement	The specific ad placement for which dynamic bidding adjustments are applied.	dimension
campaignDynamicBiddingStrategy	campaignDynamicBiddingStrategy	The dynamic bidding strategy configured for the campaign (e.g., up and down, down only).	dimension
campaignEndDate	campaignEndDate		metric
campaignEndDateISO	campaignEndDateISO		dimension
campaignExtendedDataServingStatus	campaignExtendedDataServingStatus		dimension
campaignLandingPagePageType	campaignLandingPagePageType	The type of landing page used for the campaign (e.g., product detail page, Brand Store).	dimension
campaignLandingPageUrl	campaignLandingPageUrl	The URL of the landing page where users are directed after clicking on an ad.	dimension
campaignLastUpdatedDate	campaignLastUpdatedDate		metric
campaignLastUpdatedDateISO	campaignLastUpdatedDateISO		dimension
campaignName	campaignName	The name of the advertising campaign.	dimension
campaignPremiumBidAdjustment	campaignPremiumBidAdjustment	An additional percentage increase applied to bids for premium placements or targeting.	dimension
campaignPriceTypeCode	campaignPriceTypeCode	The pricing type code for the campaign (e.g., CPC for cost-per-click, CPM for cost-per-thousand impressions).	dimension
campaignRuleBasedBudget	campaignRuleBasedBudget	The value of the rule-based budget for Sponsored Brands campaigns.	dimension
campaignRuleBasedBudgetAmount	campaignRuleBasedBudgetAmount	The monetary amount of the rule-based budget for Sponsored Brands campaigns. This is also referred to as campaignRuleBasedBudget.	dimension
campaignServingStatus	campaignServingStatus	The serving status of the campaign, indicating whether it is eligible to serve ads.	dimension
campaignStartDate	campaignStartDate		metric
campaignStartDateISO	campaignStartDateISO		dimension
campaignState	campaignState	The current state of the campaign (e.g., enabled, paused, archived). This is also referred to as campaignStatus.	dimension
campaignStatus	campaignStatus	The current operational status or state of the campaign (e.g., enabled, paused, archived).	dimension
campaignTactic	campaignTactic	The specific targeting tactic used in a Sponsored Display campaign (e.g., product targeting, audience targeting).	dimension
campaignTargetingType	campaignTargetingType	The broad category of targeting used in the campaign (e.g., keyword targeting, product targeting, audience targeting).	dimension
campaignType	campaignType	The type of advertising campaign (e.g., Sponsored Products, Sponsored Brands, Sponsored Display).	dimension
campaign_state	campaign_state	The current status or state of the campaign (e.g., enabled, paused, archived).	dimension
clickThroughRate	clickThroughRate	The percentage of impressions that resulted in a click (clicks / impressions).	metric
clicks	clicks	Total number of ad clicks.	metric
conversions	conversions	The total number of conversion events, such as purchases, attributed to ad interactions.	metric
conversionsBrandHalo	conversionsBrandHalo	The total number of conversions attributed to brand halo effects from advertising.	metric
conversionsBrandHaloClicks	conversionsBrandHaloClicks	For Sponsored Display vCPM campaigns, the total number of attributed conversion events occurring within 14 days of an ad click where the purchased SKU was different from the SKU advertised.	metric
cost	cost	Total cost of ad clicks.	metric
costPerClick	costPerClick	The average cost incurred for each click on an ad (cost / clicks).	metric
costType	costType	Determines how the campaign will bid and charge, such as ‘vCPM’ (cost per thousand viewable impressions) or ‘CPC’ (cost per click). Only relevant for Sponsored Display campaigns.	dimension
country_code	country_code	The two-letter country code (e.g., US, GB) relevant to the advertising data.	dimension
cumulativeReach	cumulativeReach	Total number of unique users exposed to an ad from either a campaign, ad group, or product ad over the lifetime of the campaign or the past six months, whichever is shorter.	metric
currency	currency	The currency code associated with the campaign.	dimension
date	date	The specific date for which the advertising data is reported.	dimension
day	day	The specific day for which the data is reported.	dimension
detailPageViewClicks	detailPageViewClicks	The number of clicks that led to a detail page view.	metric
detailPageViews	detailPageViews	The total number of times product detail pages were viewed after an ad interaction.	metric
detailPageViewsClicks	detailPageViewsClicks	The total number of product detail page views that resulted from clicks on an ad.	metric
dpv14d	dpv14d	Number of attributed detail page views occurring within 14 days of click on an ad. This is a vendor-only field.	metric
endDate	endDate	The end date of the reporting period, in YYYYMMDD format.	dimension
entityId	entityId	A unique identifier for the entity (e.g., campaign, ad group, advertiser) that the data refers to.	dimension
impressions	impressions	Total number of ad impressions.	metric
impressionsFrequencyAverage	impressionsFrequencyAverage	Average number of times unique users were exposed to an ad over the lifetime of the campaign.	metric
impressionsViews	impressionsViews	The total number of impressions or views an ad received.	metric
interactiveImpressions	interactiveImpressions	The number of impressions where users interacted with the ad creative.	metric
intervalEnd	intervalEnd	The end of the reporting interval.	dimension
intervalStart	intervalStart	The start of the reporting interval.	dimension
keyword	keyword	The keyword or phrase used in targeting. This is also referred to as keywordText.	dimension
keywordBid	keywordBid	The advertiser-set bid value for a keyword.	metric
keywordMatchType	keywordMatchType	The type of matching for the keyword or phrase used in the bid, such as broad, phrase, or exact. This is also referred to as matchType.	dimension
keywordState	keywordState	The current state of the keyword (e.g., enabled, paused, archived).	dimension
keywordStatus	keywordStatus	The status of the keyword.	dimension
keywordText	keywordText	Text of the keyword or phrase.	dimension
keywordType	campaignId	Unique numerical ID of a campaign.	metric
leadFormOpens	leadFormOpens		metric
leads	leads	The number of leads generated from ad interactions.	metric
linkOuts	linkOuts	The number of clicks that directed users to a destination outside of Amazon.	metric
marketplace	marketplace	The Amazon marketplace where the advertising activity occurred (e.g., US, UK, DE).	dimension
matchType	matchType	Type of matching for the keyword or phrase used in bid. Must be one of: broad, phrase, or exact.	dimension
newToBrandDetailPageViewClicks	newToBrandDetailPageViewClicks	The number of detail page views from shoppers new to the brand, attributed to an ad click. A shopper is considered new if they haven’t viewed a detail page for the brand in the past 365 days.	dimension
newToBrandDetailPageViewViews	newToBrandDetailPageViewViews	The number of detail page views from shoppers new to the brand, attributed to an ad view. A shopper is considered new if they haven’t viewed a detail page for the brand in the past 365 days.	dimension
newToBrandDetailPageViews	newToBrandDetailPageViews	The total number of detail page views from shoppers new to the brand, attributed to an ad interaction (click or view).	dimension
newToBrandPurchases	newToBrandPurchases	The total number of purchases made by new-to-brand customers.	metric
newToBrandPurchases14d	newToBrandPurchases14d	The total number of purchases made by new-to-brand customers within a 14-day attribution window.	metric
newToBrandPurchasesClicks	newToBrandPurchasesClicks	The number of purchases made by new-to-brand customers that resulted from ad clicks.	metric
newToBrandPurchasesPercentage14d	newToBrandPurchasesPercentage14d	The percentage of purchases attributed to new-to-brand customers within a 14-day attribution window.	metric
newToBrandSales	newToBrandSales	The total sales generated from new-to-brand customers.	metric
newToBrandSales14d	newToBrandSales14d	Total value of new-to-brand sales occurring within 14 days of an ad click. This is also referred to as attributedSalesNewToBrand14d.	metric
newToBrandSalesClicks	newToBrandSalesClicks	The sales generated from new-to-brand customers that resulted from ad clicks.	metric
newToBrandSalesPercentage14d	newToBrandSalesPercentage14d	The percentage of total sales made up of new-to-brand purchases within 14 days of an ad interaction. This is also referred to as attributedSalesNewToBrandPercentage14d.	metric
newToBrandUnitsSold	newToBrandUnitsSold	The total number of units sold to new-to-brand customers.	metric
newToBrandUnitsSold14d	newToBrandUnitsSold14d	The total number of units sold to new-to-brand customers within a 14-day attribution window.	metric
newToBrandUnitsSoldClicks	newToBrandUnitsSoldClicks	The number of units sold to new-to-brand customers that resulted from ad clicks.	metric
newToBrandUnitsSoldPercentage14d	newToBrandUnitsSoldPercentage14d	The percentage of total attributed units ordered within 14 days of an ad click that are part of a new-to-brand purchase.	metric
orders14d	orders14d	The number of orders occurring within 14 days, attributed to an ad click or view.	metric
ordersClicks14d	ordersClicks14d	The total number of orders attributed to clicks within a 14-day attribution window.	metric
periodicity	periodicity	The reporting period or frequency for the data (e.g., daily, summary).	dimension
placementClassification	placementClassification	The classification of where the ad was placed (e.g., top of search, rest of search, product page).	dimension
portfolioId	portfolioId	A unique identifier for the portfolio.	metric
portfolioName	portfolioName	The name of the portfolio to which the campaign or advertising entity belongs.	dimension
productAdsAdId	productAdsAdId	Unique numerical ID of the product ad.	dimension
productAdsAsin	productAdsAsin	The ASIN of the product being advertised in the product ad.	dimension
productAdsCreationDate	productAdsCreationDate		metric
productAdsCreationDateISO	productAdsCreationDateISO		dimension
productAdsLastUpdatedDate	productAdsLastUpdatedDate		metric
productAdsLastUpdatedDateISO	productAdsLastUpdatedDateISO		dimension
productAdsServingStatus	productAdsServingStatus	The serving status of the product ad, indicating whether it is eligible to serve.	dimension
productAdsSku	productAdsSku	The Seller SKU (Stock Keeping Unit) of the advertised product.	dimension
productAdsState	productAdsState	The current state of the product ad, such as enabled, paused, or archived.	dimension
productAsin	productAsin	The Amazon Standard Identification Number (ASIN) of a product.	dimension
productCategory	productCategory	The product category of the advertised item.	dimension
productConversionType	productConversionType		dimension
productGroup	productGroup		dimension
productName	productName	The name of the advertised product.	dimension
productSubcategory	productSubcategory		dimension
profileBrandName	profileBrandName		dimension
profileCountryCode	profileCountryCode		dimension
profileId	profileId	A unique identifier for the advertising profile.	metric
profileName	profileName	The name associated with an advertiser’s profile.	dimension
promotedAsin	promotedAsin	The Amazon Standard Identification Number (ASIN) of the promoted product.	dimension
promotedSku	promotedSku	The Seller SKU (Stock Keeping Unit) of the promoted product.	dimension
publisher	publisher	The source of the traffic or ad impression, particularly relevant for Amazon Attribution API that measures non-Amazon media performance (e.g., Google, Facebook).	dimension
purchasedAsin	purchasedAsin	The ASIN (Amazon Standard Identification Number) of the product purchased following an ad interaction.	dimension
purchases	purchases	The total number of purchases attributed to advertising.	metric
purchases14d	purchases14d	The total number of purchases attributed to advertising within a 14-day attribution window.	metric
purchases1d	purchases1d	The total number of purchases attributed to advertising within a 1-day attribution window.	metric
purchases30d	purchases30d	The total number of purchases attributed to advertising within a 30-day attribution window.	metric
purchases7d	purchases7d	The total number of purchases attributed to advertising within a 7-day attribution window.	metric
purchasesClicks	purchasesClicks	The total number of purchases attributed to ad clicks.	metric
purchasesOtherSku14d	purchasesOtherSku14d	The total number of purchases of products other than the advertised SKU, occurring within 14 days of an ad interaction. This often refers to “brand halo” conversions.	metric
purchasesOtherSku1d	purchasesOtherSku1d	The total number of purchases of products other than the advertised SKU, occurring within 1 day of an ad interaction.	metric
purchasesOtherSku30d	purchasesOtherSku30d	The total number of purchases of products other than the advertised SKU, occurring within 30 days of an ad interaction.	metric
purchasesOtherSku7d	purchasesOtherSku7d	The total number of purchases of products other than the advertised SKU, occurring within 7 days of an ad interaction.	metric
purchasesPromotedClicks	purchasesPromotedClicks	The number of purchases attributed to clicks on promoted ads.	metric
purchasesSameSku14d	purchasesSameSku14d	The number of purchases of the same SKU as the advertised product, attributed to advertising within a 14-day attribution window.	metric
purchasesSameSku1d	purchasesSameSku1d	The number of purchases of the same SKU as the advertised product, attributed to advertising within a 1-day attribution window.	metric
purchasesSameSku30d	purchasesSameSku30d	The number of purchases of the same SKU as the advertised product, attributed to advertising within a 30-day attribution window.	metric
purchasesSameSku7d	purchasesSameSku7d	The number of purchases of the same SKU as the advertised product, attributed to advertising within a 7-day attribution window.	metric
report_id	report_id	The unique identifier for an asynchronously generated report.	dimension
roasClicks14d	roasClicks14d	Return on Advertising Spend (ROAS) calculated based on sales occurring within 14 days of an ad click.	metric
roasClicks7d	roasClicks7d	Return on Advertising Spend (ROAS) calculated based on sales occurring within 7 days of an ad click.	metric
sales	sales	The total sales generated from advertising.	metric
sales14d	sales14d	Total value of sales occurring within 14 days of click on an ad.	metric
sales1d	sales1d	The sales generated from advertising within a 1-day attribution window.	metric
sales30d	sales30d	Total value of sales occurring within 30 days of an ad interaction.	metric
sales7d	sales7d	The sales generated from advertising within a 7-day attribution window.	metric
salesBrandHalo	salesBrandHalo	The total sales generated from brand halo effects attributed to advertising.	metric
salesBrandHaloClicks	salesBrandHaloClicks	The sales generated from brand halo effects that resulted from ad clicks.	metric
salesClicks	salesClicks	The sales generated that resulted from ad clicks.	metric
salesClicks14d	salesClicks14d	The total sales revenue attributed to clicks within a 14-day attribution window.	metric
salesOtherSku14d	salesOtherSku14d	The total sales amount (in local currency) from purchases of products other than the advertised SKU, occurring within 14 days of an ad interaction. This reflects sales attributed to brand halo.	metric
salesOtherSku1d	salesOtherSku1d	The total sales amount (in local currency) from purchases of products other than the advertised SKU, occurring within 1 day of an ad interaction.	metric
salesOtherSku30d	salesOtherSku30d	The total sales amount (in local currency) from purchases of products other than the advertised SKU, occurring within 30 days of an ad interaction.	metric
salesOtherSku7d	salesOtherSku7d	The sales generated from advertising for SKUs other than the advertised product, within a 7-day attribution window.	metric
salesPromoted	salesPromoted	The total sales generated by promoted products.	metric
salesPromotedClicks	salesPromotedClicks	The sales generated from clicks on promoted ads.	metric
searchTerm	searchTerm	The search term used by the customer.	dimension
searchTermImpressionRank	searchTermImpressionRank	Account-level ad-attributed impression rank for search terms.	metric
searchTermImpressionShare	searchTermImpressionShare	Account-level ad-attributed impression share for search terms.	metric
sku	sku	The Stock Keeping Unit (SKU) used by the seller to identify a specific product variation.	dimension
spend	spend	The total cost of advertising, equivalent to ‘cost’.	metric
startDate	startDate	The start date of the reporting period, in YYYYMMDD format.	dimension
storeName	storeName	The name of the Brand Store associated with the campaign or advertiser.	dimension
suggestedBid.bidRecId	suggestedBid.bidRecId	The unique identifier for a specific bid recommendation.	dimension
suggestedBid.rangeEnd	suggestedBid.rangeEnd	The upper boundary of the suggested bid range.	dimension
suggestedBid.rangeStart	suggestedBid.rangeStart	The lower boundary of the suggested bid range.	dimension
suggestedBid.suggested	suggestedBid.suggested	The specific suggested bid value.	dimension
targetBid	targetBid	The target bid amount set for a specific keyword or product target.	dimension
targeting	targeting	Information related to the targeting strategy and clauses used in advertising campaigns.	dimension
targetingExpression	targetingExpression	A string representation of the expression object used in the targeting clause.	dimension
targetingId	targetingId	The identifier of the targeting expression.	metric
targetingText	targetingText	The text used in the targeting expression.	dimension
targetingType	targetingType	The type of targeting used in the expression.	dimension
topOfSearchImpressionShare	topOfSearchImpressionShare	The percentage of top-of-search impressions earned out of all eligible top-of-search impressions for a given date range.	metric
totalCost	totalCost	The total cost incurred for the advertising campaign or entity.	metric
unitsSold	unitsSold	The total number of units sold attributed to advertising.	metric
unitsSold14d	unitsSold14d	Number of attributed units sold within 14 days of click on an ad. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	dimension
unitsSoldBrandHalo	unitsSoldBrandHalo	The total number of units sold due to brand halo effects attributed to advertising.	metric
unitsSoldBrandHaloClicks	unitsSoldBrandHaloClicks	The number of units sold due to brand halo effects that resulted from ad clicks.	metric
unitsSoldClicks	unitsSoldClicks	The total number of units sold that are attributed to ad clicks.	metric
unitsSoldClicks14d	unitsSoldClicks14d	The number of units sold that resulted from ad clicks, attributed within a 14-day attribution window.	metric
unitsSoldClicks1d	unitsSoldClicks1d	The number of units sold that resulted from ad clicks, attributed within a 1-day attribution window.	metric
unitsSoldClicks30d	unitsSoldClicks30d	The number of units sold that resulted from ad clicks, attributed within a 30-day attribution window.	metric
unitsSoldClicks7d	unitsSoldClicks7d	The number of units sold that resulted from ad clicks, attributed within a 7-day attribution window.	metric
unitsSoldOtherSku14d	unitsSoldOtherSku14d	The total number of units ordered from products other than the advertised SKU, occurring within 14 days of an ad click. This includes brand halo units.	metric
unitsSoldOtherSku1d	unitsSoldOtherSku1d	The total number of units ordered from products other than the advertised SKU, occurring within 1 day of an ad click.	metric
unitsSoldOtherSku30d	unitsSoldOtherSku30d	The total number of units ordered from products other than the advertised SKU, occurring within 30 days of an ad click.	metric
unitsSoldOtherSku7d	unitsSoldOtherSku7d	The number of units sold for SKUs other than the advertised product, attributed within a 7-day attribution window.	metric
unitsSoldSameSku14d	unitsSoldSameSku14d	The number of units sold for the same SKU as the advertised product, attributed to advertising within a 14-day attribution window.	metric
unitsSoldSameSku1d	unitsSoldSameSku1d	The number of units sold for the same SKU as the advertised product, attributed to advertising within a 1-day attribution window.	metric
unitsSoldSameSku30d	unitsSoldSameSku30d	The number of units sold for the same SKU as the advertised product, attributed to advertising within a 30-day attribution window.	metric
unitsSoldSameSku7d	unitsSoldSameSku7d	The number of units sold for the same SKU as the advertised product, attributed to advertising within a 7-day attribution window.	metric
video5SecondViews	video5SecondViews	The number of impressions where the customer watched the complete video or 5 seconds (whichever is shorter). This is a Sponsored Brands video-only metric.	metric
videoCompleteViews	videoCompleteViews	The number of impressions where the video was viewed to 100%.	metric
videoFirstQuartileViews	videoFirstQuartileViews	The number of impressions where the video was viewed to 25%.	metric
videoMidpointViews	videoMidpointViews	The number of impressions where the video was viewed to 50%.	metric
videoThirdQuartileViews	videoThirdQuartileViews	The number of impressions where the video was viewed to 75%.	metric
videoUnmutes	videoUnmutes	The number of impressions where a customer unmuted the video.	metric
viewAttributedBrandedSearches14d	viewAttributedBrandedSearches14d	For Sponsored Display vCPM campaigns, the total number of searches that included the name of your brand occurring within 14 days of an ad view. For CPC campaigns, this value is equal to attributedBrandedSearches14d (which is click-based).	dimension
viewAttributedConversions14d	viewAttributedConversions14d	For Sponsored Display vCPM campaigns, the total number of attributed conversion events occurring within 14 days of an ad click or view. For CPC campaigns, this value is equal to attributedConversions14d.	metric
viewAttributedDetailPageView14d	viewAttributedDetailPageView14d	For Sponsored Display vCPM campaigns, the total number of attributed detail page views occurring within 14 days of an ad click or view. For CPC campaigns, this value is equal to attributedDetailPageView14d.	metric
viewAttributedOrdersNewToBrand14d	viewAttributedOrdersNewToBrand14d	For Sponsored Display vCPM campaigns, the total number of attributed new-to-brand orders occurring within 14 days of an ad click or view.	metric
viewAttributedSales14d	viewAttributedSales14d	For Sponsored Display vCPM campaigns, the total attributed sales amount occurring within 14 days of an ad click or view. For CPC campaigns, this value is equal to attributedSales14d.	metric
viewAttributedSalesNewToBrand14d	viewAttributedSalesNewToBrand14d	For Sponsored Display vCPM campaigns, the total attributed sales amount from new-to-brand purchases occurring within 14 days of an ad click or view.	metric
viewAttributedUnitsOrdered14d	viewAttributedUnitsOrdered14d	For Sponsored Display vCPM campaigns, the total number of attributed units ordered occurring within 14 days of an ad click or view.	metric
viewAttributedUnitsOrderedNewToBrand14d	viewAttributedUnitsOrderedNewToBrand14d	Total number of attributed units ordered as part of new-to-brand sales occurring within 14 days of an ad click. For Sponsored Brands only, this applies to attributed conversion events occurring within 14 days of an ad click or view.	metric
viewClickThroughRate	viewClickThroughRate	Click-through rate for views (clicks divided by views). This is also referred to as vctr.	dimension
viewImpressions	viewImpressions	The number of viewable impressions served for display or video ads.	dimension
viewabilityRate	viewabilityRate	The percentage of impressions that were viewable according to industry standards.	metric
viewableImpressions	viewableImpressions	Number of impressions that met the Media Ratings Council (MRC) viewability standard.	metric