Hivestack: Most-used fields#
The table below gives information about most-used fields that you can import from Hivestack. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ACCOUNT Dimension
The identifier or name of the advertising account to which the campaign or data belongs.
ACCOUNT_ID Dimension
A unique identifier for the organization within the Hivestack platform. This ID is used to associate report definitions and executions with a specific client or entity.
ADVERTISER Dimension
The name of the company or entity advertising.
ADVERTISER_CPM Metric
Cost Per Mille (CPM) from the advertiser's perspective, representing the cost per one thousand impressions for an ad.
ADVERTISER_ID Dimension
A unique identifier for the advertiser.
ADVERTISER_SPEND Metric
The total amount of money spent by the advertiser for the campaign.
AUDIENCE_CODE Dimension
A unique alphanumeric identifier representing a specific audience segment targeted by an advertising campaign, used for demographic breakdown and targeting in DOOH advertising.
AUDIENCE_IMPRESSIONS Metric
The number of times an ad was seen by the target audience.
AUDIENCE_NAME Dimension
The human-readable name of an audience segment, describing the demographic or behavioral characteristics of the target audience for an advertising campaign.
BUYER_NET_SPEND Metric
The net amount of money spent by the programmatic buyer on ad inventory.
CAMPAIGN Dimension
The name of the advertising campaign.
CAMPAIGN_BUDGET Dimension
The total financial allocation or budget set for a specific advertising campaign.
CAMPAIGN_END_DATE Dimension
The date when the advertising campaign concluded.
CAMPAIGN_ID Dimension
A unique identifier for the advertising campaign.
CAMPAIGN_START_DATE Dimension
The date when the advertising campaign began.
CITY Dimension
The city where the ad screens are located.
CONCENTRATION Metric
This field represents a calculated score indicating the density or presence of target audience devices around a specific Digital Out-of-Home (DOOH) asset at a given time. A higher concentration score suggests a greater number of devices belonging to the target audience were observed near the DOOH screen.
COUNTRY Dimension
The country where the ad screens are located.
CPM Metric
The cost-per-thousand impressions, calculated as total ad spend divided by the number of impressions, multiplied by 1000. It measures the cost efficiency of a campaign in reaching a thousand viewers.
CREATIVE Dimension
The name or description of the specific advertisement asset (e.g., video, image) that was displayed.
CREATIVE_ID Dimension
A unique identifier for the specific advertisement asset.
DATE Dimension
The specific date for which the report data is aggregated.
DEAL Dimension
The name or description of a specific programmatic advertising deal, often used to define terms between buyers and sellers for ad inventory.
HOUR Dimension
The hour of the day for which the report data is aggregated.
IMPRESSIONS Metric
The total number of times an advertisement was displayed or viewed.
LINE_ITEM Dimension
A specific component within an advertising campaign, defining targeting and budget.
LINE_ITEM_BUDGET Metric
The financial allocation or budget specifically assigned to an individual line item within an advertising campaign.
LINE_ITEM_FLIGHT_FROM Dimension
The scheduled start date for a specific line item within an advertising campaign, indicating when its impressions or activities begin.
LINE_ITEM_FLIGHT_TO Dimension
The scheduled end date for a specific line item within an advertising campaign, indicating when its impressions or activities conclude.
LINE_ITEM_ID Dimension
A unique identifier for the advertising line item.
MARKET Dimension
The defined geographic market where advertising campaigns are run.
MEDIA_OWNER Dimension
The owner of the digital out-of-home (DOOH) inventory/screens.
MEDIA_OWNER_ID Metric
A unique identifier for the media owner.
MEDIA_TYPE Dimension
The type of media asset used for the advertisement, such as video or static image.
MEDIA_TYPE_CHILD Dimension
The secondary classification or sub-category of the digital out-of-home (DOOH) inventory where campaigns are displayed, providing a more granular breakdown of media types than the primary media type.
MEDIA_TYPE_GRANDCHILD Dimension
The tertiary classification or a further sub-category within a child media type, offering the most detailed breakdown of the digital out-of-home (DOOH) inventory where campaigns are displayed.
NETWORK Dimension
The digital out-of-home (DOOH) network where the ads were displayed.
NETWORK_ID Dimension
A unique identifier for the digital out-of-home (DOOH) network.
PLAYS Metric
The number of times an advertisement was played on a screen.
PROGRAMMATIC_BUYER Dimension
Represents the entity or advertiser (e.g., a Demand-Side Platform user) responsible for purchasing the digital out-of-home ad inventory programmatically.
PROGRESS Metric
The current completion percentage of an ongoing report generation process.
PURCHASE_TYPE Dimension
The method of inventory acquisition, e.g., programmatic or direct buy.
REGION Dimension
The geographic region where the ad screens are located.
SCREEN Dimension
A specific digital display unit where advertisements are shown.
SCREEN_ID Dimension
A unique identifier for the individual digital screen.
SCREEN_LATITUDE Metric
The latitude coordinate of the screen's physical location.
SCREEN_LONGITUDE Metric
The longitude coordinate of the screen's physical location.
SITE Dimension
The physical location or venue where the digital screens are installed.
SITE_ID Dimension
A unique identifier for the physical location or venue.
SPEND Metric
The total monetary amount spent on advertising for a specific campaign or ad creative.
SPOT_LENGTH Metric
The duration, in seconds, for which an advertisement is displayed on a screen or player.
SSP Dimension
A Supply-Side Platform (SSP) is a technology platform used by digital out-of-home (DOOH) media owners to manage their advertising inventory, fill it with ads, and monetize it.
TIMEZONE Dimension
The timezone of the screen's location, relevant for scheduling and reporting.
UNIT_ID Metric
A unique identifier for an individual digital out-of-home (DOOH) display or screen, referred to as a 'Player' or 'Unit' in the Hivestack platform, where advertisements are shown.