Hivestack: Most-used fields

The table below gives information about most-used fields that you can import from Hivestack. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ACCOUNT	ACCOUNT	The name of the account associated with the campaign.	dimension
ACCOUNT_ID	ACCOUNT_ID	A unique identifier for the account associated with the campaign.	dimension
ADVERTISER	ADVERTISER	The name of the advertiser running the campaign.	dimension
ADVERTISER_ID	ADVERTISER_ID	A unique identifier for the advertiser running the campaign.	dimension
ADVERTISER_SPEND	ADVERTISER_SPEND	The total advertising spend attributed to a specific advertiser.	metric
AUDIENCE_IMPRESSIONS	AUDIENCE_IMPRESSIONS	The number of impressions delivered to the target audience, reflecting audience reach.	metric
CAMPAIGN	CAMPAIGN	The name of the advertising campaign.	dimension
CAMPAIGN_BUDGET	CAMPAIGN_BUDGET	The allocated budget for the advertising campaign.	metric
CAMPAIGN_END_DATE	CAMPAIGN_END_DATE	The scheduled end date of the advertising campaign.	dimension
CAMPAIGN_ID	CAMPAIGN_ID	A unique identifier for the advertising campaign.	dimension
CAMPAIGN_START_DATE	CAMPAIGN_START_DATE	The scheduled start date of the advertising campaign.	dimension
CITY	CITY	The city where the advertising screen or site is located.	dimension
CONCENTRATION	CONCENTRATION	The audience concentration data for a specific unit or screen, often hourly.	metric
COUNTRY	COUNTRY	The country where the advertising screen or site is located.	dimension
CREATIVE	CREATIVE	The name or description of the advertisement creative used in the campaign.	dimension
CREATIVE_ID	CREATIVE_ID	A unique identifier for the advertisement creative.	dimension
DATE	DATE	The specific date for which the campaign delivery data is reported.	dimension
IMPRESSIONS	IMPRESSIONS	The total number of times an advertisement was displayed.	metric
LINE_ITEM	LINE_ITEM	The name of the line item within the campaign.	dimension
LINE_ITEM_BUDGET	LINE_ITEM_BUDGET	The allocated budget for the specific line item within a campaign.	metric
LINE_ITEM_FLIGHT_FROM	LINE_ITEM_FLIGHT_FROM	The start date of the flight period for the line item.	dimension
LINE_ITEM_FLIGHT_TO	LINE_ITEM_FLIGHT_TO	The end date of the flight period for the line item.	dimension
LINE_ITEM_ID	LINE_ITEM_ID	A unique identifier for the line item within the campaign.	dimension
MARKET	MARKET	The advertising market or geographical area targeted by the campaign.	dimension
MEDIA_OWNER	MEDIA_OWNER	The name of the media owner who owns the digital out-of-home display screens.	dimension
MEDIA_OWNER_ID	MEDIA_OWNER_ID	A unique identifier for the media owner.	dimension
MEDIA_TYPE_CHILD	MEDIA_TYPE_CHILD	A child category of the media type, providing a more specific classification of the advertising medium.	dimension
MEDIA_TYPE_GRANDCHILD	MEDIA_TYPE_GRANDCHILD	A grandchild category of the media type, offering an even more granular classification of the advertising medium.	dimension
NETWORK	NETWORK	The name of the advertising network.	dimension
NETWORK_ID	NETWORK_ID	A unique identifier for the advertising network.	dimension
PLAYS	PLAYS	The total number of times an advertisement creative was played on a screen.	metric
PROGRESS	PROGRESS	The current progress of an ongoing process, such as report generation, represented as a numerical value.	dimension
REGION	REGION	The geographic region where the advertising screen or site is located.	dimension
SCREEN	SCREEN	The individual digital out-of-home screen where advertisements are displayed, also referred to as a unit.	dimension
SCREEN_ID	SCREEN_ID	A unique identifier for the individual digital out-of-home screen.	dimension
SITE	SITE	The name of the physical location or site where the advertising screens are located.	dimension
SITE_ID	SITE_ID	A unique identifier for the site where the advertising screens are located.	dimension
SPEND	SPEND	The total monetary amount spent on advertising.	metric
TIMEZONE	TIMEZONE	The timezone relevant to the campaign, site, or report data, ensuring accurate time-based reporting.	dimension