Hivestack: Most-used fields

The table below gives information about most-used fields that you can import from Hivestack. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ADVERTISER	ADVERTISER	The brand or company whose advertisements are being displayed through the Hivestack platform.	dimension
ADVERTISER_ID	ADVERTISER_ID	A unique identifier for the advertiser associated with the campaign.	dimension
ADVERTISER_SPEND	ADVERTISER_SPEND	The total spend by the advertiser for the reported period.	metric
AUDIENCE_IMPRESSIONS	AUDIENCE_IMPRESSIONS	The number of estimated audience exposures to an ad play. An impression is the exposure of an individual to an ad play.	metric
BUYER_NET_SPEND	BUYER_NET_SPEND	The total net spend by the buyer for the reported period. This metric represents the cost incurred by the advertiser for displaying ads.	metric
CAMPAIGN_END_DATE	CAMPAIGN_END_DATE	The date when the advertising campaign concluded.	dimension
CAMPAIGN_ID	CAMPAIGN_ID	A unique identifier for the advertising campaign.	dimension
CAMPAIGN_START_DATE	CAMPAIGN_START_DATE	The date when the advertising campaign commenced.	dimension
CITY	CITY	The city where the ad-displaying screen or site is located, used for geographical breakdown of performance data.	dimension
CPM	CPM	Cost Per Mille (CPM) or Cost Per Thousand Impressions, a metric representing the cost an advertiser pays for one thousand views or impressions of an advertisement.	metric
CREATIVE_ID	CREATIVE_ID	A unique identifier for the advertisement creative.	dimension
DATE	DATE	The specific date for which the campaign delivery data is reported.	dimension
DEAL	DEAL	The name or description of a specific programmatic advertising deal, often used to define terms between buyers and sellers for ad inventory.	dimension
IMPRESSIONS	IMPRESSIONS	The total number of times an advertisement was displayed or exposed to an individual.	metric
LINE_ITEM_ID	LINE_ITEM_ID	A unique identifier for a specific line item within an advertising campaign.	dimension
MEDIA_OWNER_ID	MEDIA_OWNER_ID	A unique identifier for the media owner who owns the digital out-of-home inventory.	dimension
NETWORK	NETWORK	The identifier for the network to which the ad screen belongs, allowing for reporting aggregated by network.	dimension
NETWORK_ID	NETWORK_ID	A unique identifier for the digital out-of-home (DOOH) network where the advertising campaign was delivered.	dimension
PLAYS	PLAYS	The number of times an advertisement was played on a screen.	metric
PROGRAMMATIC_BUYER	PROGRAMMATIC_BUYER	The entity or platform (Demand-Side Platform - DSP) responsible for purchasing ad inventory programmatically on behalf of advertisers.	dimension
SCREEN_LATITUDE	SCREEN_LATITUDE		metric
SCREEN_LONGITUDE	SCREEN_LONGITUDE		metric
SCREEN_ZIP_CODE	SCREEN_ZIP_CODE		dimension
SITE	SITE	The name or identifier of the physical location (site) where the digital out-of-home screen is installed.	dimension
SITE_ID	SITE_ID	A unique identifier for the physical location (site) where the digital out-of-home screen is installed.	dimension
SPEND	SPEND	The total cost incurred for the advertising campaign or specific ad delivery.	metric