Hivestack: Most-used fields

The table below gives information about most-used fields that you can import from Hivestack. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ADVERTISER	ADVERTISER	The name of the advertiser associated with the campaign or ad creative.	dimension
ADVERTISER_ID	ADVERTISER_ID	A unique identifier for the advertiser.	dimension
ADVERTISER_SPEND	ADVERTISER_SPEND	The total advertising spend attributed to a specific advertiser.	metric
AUDIENCE_IMPRESSIONS	AUDIENCE_IMPRESSIONS	The number of impressions delivered to a specific target audience, often based on demographic or behavioral data.	metric
BUYER_NET_SPEND	BUYER_NET_SPEND	The net monetary amount spent by the programmatic buyer, excluding any fees or commissions.	metric
CAMPAIGN	CAMPAIGN	The name of the advertising campaign.	dimension
CAMPAIGN_END_DATE	CAMPAIGN_END_DATE	The calendar date on which the advertising campaign concluded.	dimension
CAMPAIGN_ID	CAMPAIGN_ID	A unique identifier for the advertising campaign.	dimension
CAMPAIGN_START_DATE	CAMPAIGN_START_DATE	The calendar date on which the advertising campaign commenced.	dimension
CITY	CITY	The city where the ad impressions or plays occurred.	dimension
CONCENTRATION	CONCENTRATION		metric
COUNTRY	COUNTRY	The country where the ad impressions or plays occurred.	dimension
CPM	CPM	Cost per thousand impressions, a common metric in advertising indicating the cost an advertiser pays for one thousand views or impressions of an advertisement.	metric
CREATIVE	CREATIVE	The name or description of the specific advertisement asset (e.g., video, image) that was displayed.	dimension
CREATIVE_ID	CREATIVE_ID	A unique identifier for the specific advertisement asset.	dimension
DATE	DATE	The specific date when an ad impression or play occurred, used for daily data segmentation.	dimension
DEAL	DEAL	The name or description of a specific programmatic advertising deal, often used to define terms between buyers and sellers for ad inventory.	dimension
DEAL_ID	DEAL_ID	Unique identifier for a deal, often used in programmatic advertising to associate specific inventory or pricing agreements with campaigns and line items, particularly for External DSPs.	dimension
HOUR	HOUR	The specific hour of the day when an ad impression or play occurred, used for time-based data segmentation.	dimension
IMPRESSIONS	IMPRESSIONS	The total number of times an advertisement was displayed or viewed.	metric
LINE_ITEM	LINE_ITEM	The name of a specific line item within an advertising campaign, which defines targeting and budget for a particular ad execution.	dimension
LINE_ITEM_ID	LINE_ITEM_ID	A unique identifier for a specific line item within an advertising campaign.	dimension
MARKET	MARKET	The defined advertising market, typically a geographical area or demographic segment, where ad campaigns are run.	dimension
MEDIA_OWNER	MEDIA_OWNER	The organization or entity that owns and operates the digital out-of-home screens.	dimension
MEDIA_OWNER_ID	MEDIA_OWNER_ID	A unique identifier for the media owner.	dimension
MEDIA_TYPE_CHILD	MEDIA_TYPE_CHILD	A sub-category classification of the media type used for advertising.	dimension
MEDIA_TYPE_GRANDCHILD	MEDIA_TYPE_GRANDCHILD	A further refined sub-category classification, nested under MEDIA_TYPE_CHILD, for the media type used in advertising.	dimension
NETWORK	NETWORK	The advertising network through which the ad content was delivered.	dimension
NETWORK_ID	NETWORK_ID	A unique identifier for the advertising network.	dimension
PLAYS	PLAYS	The number of times an ad creative was played on a digital out-of-home screen.	metric
PROGRAMMATIC_BUYER	PROGRAMMATIC_BUYER	The entity or platform responsible for the programmatic purchase of advertising inventory.	dimension
PROGRESS	PROGRESS	The current completion percentage of an ongoing report generation process.	metric
PURCHASE_TYPE	PURCHASE_TYPE	The method or type of advertising inventory purchase (e.g., programmatic, direct buy).	dimension
REGION	REGION	The geographical region where the ad impressions or plays occurred.	dimension
SCREEN	SCREEN	The name or identifier of the specific digital out-of-home screen where an ad was displayed.	dimension
SCREEN_ID	SCREEN_ID	A unique identifier for the specific digital out-of-home screen.	dimension
SCREEN_LATITUDE	SCREEN_LATITUDE	The geographical latitude coordinate of the screen where the advertisement was displayed.	metric
SCREEN_LONGITUDE	SCREEN_LONGITUDE	The geographical longitude coordinate of the screen where the advertisement was displayed.	metric
SCREEN_ZIP_CODE	SCREEN_ZIP_CODE	The postal code of the location where the screen displaying the advertisement is situated.	dimension
SITE	SITE	The name or identifier of the physical location or venue where the digital screen is installed.	dimension
SITE_ID	SITE_ID	A unique identifier for the physical location or venue where the digital screen is installed.	dimension
SPEND	SPEND	The total monetary amount spent on advertising for a specific campaign or ad creative.	metric
TIMEZONE	TIMEZONE	The timezone associated with the location where ad impressions or plays occurred.	dimension