MikMak: Most-used fields#
The table below gives information about most-used fields that you can import from MikMak. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
commerceLoads Metric
Represents the total number of times a commerce experience (e.g., a where-to-buy page or shoppable ad unit) has loaded, indicating initial engagement with product availability information or retailer options. This metric is crucial for understanding the reach and initial interaction with shoppable content.
commerceType Dimension
The type of commerce interaction or channel, such as online retail, in-store, or other transaction methods.
ctaView Metric
Indicates the number of times a Call-to-Action (CTA) button or element was displayed to a user within a MikMak-powered commerce experience. This metric helps track the visibility and potential for user interaction with prompts designed to drive purchase intent or direct to retailer sites.
date Dimension
The date when the reported data or event occurred.
experience Dimension
This field captures data related to customer interactions with e-commerce websites and shoppable media, providing insights into the performance and engagement of digital experiences.
offlinePurchaseIntentClicks Metric
The number of clicks indicating an intent to purchase a product through an offline channel.
onlinePurchaseIntentClicks Metric
The number of clicks indicating an intent to purchase a product through an online channel.
purchaseIntentClicks Metric
The total number of clicks indicating a user's intent to purchase a product, combining both online and offline channels.
purchaseIntentValue Metric
The estimated monetary value associated with the purchase intent clicks.
rawSalesAccountAmount Metric
The raw sales amount attributed to a specific account, before any adjustments or aggregations.
rawSalesAmount Metric
The raw total sales amount generated, before any adjustments or aggregations.
skuSelected Dimension
The identifier for the specific Stock Keeping Unit (SKU) of a product that was selected by a user.
subaccountId Dimension
A unique identifier for a specific sub-account within the MikMak platform, allowing for granular reporting and data segmentation across different brands, regions, or campaigns managed under a main account. This dimension is useful for analyzing performance for specific organizational units.
transactions Metric
The total number of completed purchase transactions.
utmAdId Dimension
The unique identifier for a specific advertisement within a campaign, as tracked by UTM parameters.
utmAdvertiserId Dimension
The unique identifier for the advertiser associated with the UTM parameters.
utmCampaign Dimension
The name of the marketing campaign being tracked by the UTM parameters.
utmClicktype Dimension
The type of click that initiated the user's journey, as recorded by UTM parameters.
utmContent Dimension
The specific content that led to the click, often used for A/B testing or identifying ad content.
utmCreativeFormat Dimension
The format of the creative asset used in the marketing campaign, as tracked by UTM parameters.
utmCreativeid Dimension
The unique identifier for the specific creative asset used in the marketing campaign, as tracked by UTM parameters.
utmId Dimension
A unique ID for the UTM tracking instance or campaign.
utmMedium Dimension
The marketing medium (e.g., cpc, banner, email) that brought the user to the site.
utmPlacement Dimension
The specific placement where the advertisement or content was displayed, as tracked by UTM parameters.
utmPlacementId Dimension
The unique identifier for the placement where the advertisement or content was displayed, as tracked by UTM parameters.
utmSource Dimension
The source of the traffic (e.g., google, newsletter) as defined by the UTM parameters.
utmSourcePlatform Dimension
The platform where the traffic originated from, as specified by the UTM parameters (e.g., Facebook, Google Ads).
utmTerm Dimension
This dimension tracks the specific keyword or phrase used in a search ad that led a user to a shoppable experience, helping to understand the performance of paid search campaigns.
utmVariant Dimension
The specific variant of an ad or content being tested, as tracked by UTM parameters.