MikMak: Most-used fields

The table below gives information about most-used fields that you can import from MikMak. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
Avg Purchase Intent Value EUR	Avg Purchase Intent Value EUR	metric
Brand	Brand	dimension
City	City	dimension
Country	Country	dimension
Offline Purchase Intent Clicks	Offline Purchase Intent Clicks	metric
Offline Purchase Intent Value EUR	Offline Purchase Intent Value EUR	dimension
Online Purchase Intent Clicks	Online Purchase Intent Clicks	metric
Online Purchase Intent Value EUR	Online Purchase Intent Value EUR	dimension
Product	Product	metric
Product Info Provided	Product Info Provided	metric
Product Name	Product Name	dimension
Purchase Intent Value EUR	Purchase Intent Value EUR	dimension
Store Group	Store Group	dimension
Store name	Store name	dimension
Total Purchase Intent Clicks	Total Purchase Intent Clicks	metric
commerceType	commerceType	dimension
date	date	dimension
endDate	endDate	dimension
experience	experience	dimension
offlinePurchaseIntentClicks	offlinePurchaseIntentClicks	metric
onlinePurchaseIntentClicks	onlinePurchaseIntentClicks	metric
purchaseIntentClicks	purchaseIntentClicks	metric
purchaseIntentValue	purchaseIntentValue	metric
rawSalesAccountAmount	rawSalesAccountAmount	metric
rawSalesAmount	rawSalesAmount	metric
skuSelected	skuSelected	metric
startDate	startDate	dimension
transactions	transactions	metric
utmCampaign	utmCampaign	dimension
utmContent	utmContent	dimension
utmMedium	utmMedium	dimension
utmSource	utmSource	dimension
utmTerm	utmTerm	dimension
zipCode	zipCode	dimension