MikMak: Most-used fields

The table below gives information about most-used fields that you can import from MikMak. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Avg Purchase Intent Value EUR	Avg Purchase Intent Value EUR	The average estimated monetary value of consumer actions indicating a strong intention to purchase, expressed in Euros. This metric is derived from MikMak’s purchase intent tracking.	metric
Brand	Brand	The brand associated with the products or commerce activities being tracked, used as a dimension for reporting.	dimension
City	City	The city from which consumer activity or purchase intent originated, used as a geographical dimension for reporting.	dimension
Country	Country	The country related to the data, such as a user’s location or a store’s country.	dimension
Offline Purchase Intent Clicks	Offline Purchase Intent Clicks	The total number of clicks or engagements indicating a strong intent to purchase through offline channels, as tracked by MikMak.	metric
Offline Purchase Intent Value EUR	Offline Purchase Intent Value EUR	The estimated monetary value of consumer actions indicating a strong intent to purchase through offline channels, expressed in Euros.	dimension
Online Purchase Intent Clicks	Online Purchase Intent Clicks	The total number of clicks or engagements indicating a strong intent to purchase through online channels, as tracked by MikMak.	metric
Online Purchase Intent Value EUR	Online Purchase Intent Value EUR	The estimated monetary value of consumer actions indicating a strong intent to purchase through online channels, expressed in Euros.	dimension
Product	Product	The specific product or SKU associated with the commerce activities, used as a dimension for detailed reporting.	metric
Product Info Provided	Product Info Provided	Indicates whether product-specific information, such as product name, is available for the collected data, crucial for detailed e-commerce analytics and reporting.	metric
Product Name	Product Name	The descriptive name of the product.	dimension
Purchase Intent Value EUR	Purchase Intent Value EUR	The total monetary value, in Euros, associated with all expressed purchase intents.	dimension
Store Group	Store Group	A classification or grouping of retail stores, used as a dimension for aggregated reporting across multiple locations.	dimension
Store name	Store name	The name of the individual retail store where a purchase intent or sale event occurred.	dimension
Total Purchase Intent Clicks	Total Purchase Intent Clicks	The aggregate number of clicks or engagements across all channels that indicate a strong consumer intent to purchase.	metric
endDate	endDate	The end date for the data collection period.	dimension
startDate	startDate	The start date for the data collection period.	dimension
zipCode	zipCode	The postal code associated with the consumer’s location or the store, used as a geographical dimension.	dimension