Sprinklr: Most-used fields#
The table below gives information about most-used fields that you can import from Sprinklr. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
ACCOUNT_ID_{NUM} |
ACCOUNT_ID_{NUM} |
The internal Sprinklr ID number associated with the account. Only available if IS_DELETED = false. |
dimension |
ACTUAL_LINK_{NUM} |
ACTUAL_LINK_{NUM} |
The full link as published in the post or message. |
dimension |
Age |
Age |
The age demographic of the audience interacting with content or ads. |
dimension |
BRAND_ID_{NUM} |
BRAND_ID_{NUM} |
A unique identifier for a brand, used to categorize and analyze data related to specific brands. |
dimension |
CAMPAIGN_ID_DIMENSION |
CAMPAIGN_ID_DIMENSION |
A dimension representing the unique identifier for a marketing campaign. |
dimension |
CAMPAIGN_ID_DIMENSION_{NUM} |
CAMPAIGN_ID_DIMENSION_{NUM} |
The unique identifier for a campaign, used as a dimension for reporting. |
dimension |
CAMPAIGN_ID_{NUM} |
CAMPAIGN_ID_{NUM} |
The unique identifier for a campaign. |
dimension |
COUNTRY |
COUNTRY |
The country associated with the data point, often used as a geographical dimension. |
dimension |
CPE |
CPE |
The average cost incurred for each engagement with an ad or content. |
metric |
CPM |
CPM |
The average cost incurred for one thousand impressions of an ad. |
metric |
CPM_REACH_{NUM} |
CPM_REACH_{NUM} |
The cost per thousand people reached by an advertisement. |
metric |
CREATIVE_NAME_NEW_{NUM} |
CREATIVE_NAME_NEW_{NUM} |
Represents a custom field for the name of a creative asset. The _NEW_{NUM} suffix indicates a versioned or dynamically generated field. |
dimension |
DOMAINS_{NUM} |
DOMAINS_{NUM} |
A dimension representing domain names associated with content, campaigns, or tracking, used for grouping and filtering data by web domain. |
dimension |
D_ACCOUNTIDEXTERNAL_{NUM} |
D_ACCOUNTIDEXTERNAL_{NUM} |
The external account ID from the social network or platform. |
metric |
D_ACCOUNTURL_{NUM} |
D_ACCOUNTURL_{NUM} |
Dimension providing the URL associated with a social media account or profile. |
dimension |
D_ACCOUNTUSERID_{NUM} |
D_ACCOUNTUSERID_{NUM} |
A unique identifier for a user associated with a social media account managed within Sprinklr. This is a dimension used for categorization. |
dimension |
D_PERMALINK_{NUM} |
D_PERMALINK_{NUM} |
The permanent link or URL of a specific post or content item. |
dimension |
D_PIENDDATE_{NUM} |
D_PIENDDATE_{NUM} |
The end date of the requested query for a paid initiative or post insight. |
dimension |
D_PISTARTDATE_{NUM} |
D_PISTARTDATE_{NUM} |
The start date of the requested query for a paid initiative or post insight. |
dimension |
D_POSTIDEXTERNAL_{NUM} |
D_POSTIDEXTERNAL_{NUM} |
The external ID number associated with an outbound post from the social network. |
metric |
D_STATUSIDEXTERNAL_{NUM} |
D_STATUSIDEXTERNAL_{NUM} |
A dimension representing an external status identifier, allowing data to be grouped or filtered based on statuses defined outside the Sprinklr platform. |
metric |
ENGAGEMENT |
ENGAGEMENT |
A common Sprinklr metric that totals the number of likes, reactions, comments, and shares across social networks. |
metric |
ES_MESSAGE_ID |
ES_MESSAGE_ID |
Unique identifier for a message within the Sprinklr platform. |
dimension |
ES_MESSAGE_ID_{NUM} |
ES_MESSAGE_ID_{NUM} |
A unique identifier for a specific message within Sprinklr, potentially related to an engagement score or system index. |
dimension |
FACEBOOK_PAGE_FANS |
FACEBOOK_PAGE_FANS |
The total number of followers or ‘fans’ of a Facebook page. |
metric |
Facebook Region |
Facebook Region |
The geographic region associated with Facebook activity or ad targeting. |
dimension |
GATING_ENABLED |
GATING_ENABLED |
A boolean flag indicating if a specific piece of content, campaign, or feature has access restrictions or ‘gating’ rules applied to it, controlling its visibility or availability to certain audiences. |
dimension |
Gender |
Gender |
The gender demographic of the audience interacting with content or ads. |
dimension |
IS_AUTO_IMPORTED_{NUM} |
IS_AUTO_IMPORTED_{NUM} |
Indicates if a message or piece of content was automatically imported into Sprinklr, rather than being published directly. |
dimension |
IS_DARK_POST |
IS_DARK_POST |
Indicates whether a post is a ‘dark post’ (an unpublished ad targeting specific audiences). |
dimension |
IS_DELETED |
IS_DELETED |
Indicates whether a message or post has been deleted from the social network. |
dimension |
IS_DELETED_{NUM} |
IS_DELETED_{NUM} |
Indicates whether a message or post has been deleted from the social network. |
dimension |
IS_GIF |
IS_GIF |
Indicates whether the content of a post is a GIF. |
dimension |
IS_IGTV_POST |
IS_IGTV_POST |
Indicates whether the content is an IGTV post on Instagram. |
dimension |
IS_IG_REEL_POST |
IS_IG_REEL_POST |
Indicates if an Instagram post is a Reel. |
dimension |
IS_LIVE_VIDEO |
IS_LIVE_VIDEO |
Indicates whether the content is a live video broadcast. |
dimension |
IS_SPONSORED |
IS_SPONSORED |
Indicates whether the content is sponsored (i.e., paid promotion). |
dimension |
IS_SPONSORED_{NUM} |
IS_SPONSORED_{NUM} |
Indicates whether the content is sponsored (i.e., paid promotion). |
dimension |
IS_STORY_POST_{NUM} |
IS_STORY_POST_{NUM} |
Indicates whether the content is a story post on a social media platform. |
dimension |
LIKES_COUNT |
LIKES_COUNT |
The total number of likes and reactions received on a post across all social media channels. |
metric |
Lifetime_Budget |
Lifetime_Budget |
The total budget allocated for an ad campaign over its entire duration. |
metric |
MEDIA_TYPE |
MEDIA_TYPE |
The type of media included in the post, such as Photo, Video, Link, Album, or Text. |
dimension |
MEDIA_TYPE_{NUM} |
MEDIA_TYPE_{NUM} |
The type of media contained in the message, such as PHOTO, VIDEO, LINK, or TEXT. |
dimension |
MENTIONS_COUNT |
MENTIONS_COUNT |
The total number of times a brand, user, or topic was mentioned across various social media channels. |
metric |
MESSAGE_CONTENT |
MESSAGE_CONTENT |
The actual text and media content of a message or post. |
dimension |
MESSAGE_CONTENT_{NUM} |
MESSAGE_CONTENT_{NUM} |
The textual content of an outbound message sent from an account. |
dimension |
MONTH_OF_YEAR_{NUM} |
MONTH_OF_YEAR_{NUM} |
The month of the year for the data point. |
dimension |
M_ACCOUNT_INSIGHTS_FOLLOWERS_COUNT_{NUM} |
M_ACCOUNT_INSIGHTS_FOLLOWERS_COUNT_{NUM} |
The total number of followers across all social networks for a given account. |
metric |
M_ACCOUNT_INSIGHTS_PINTEREST_USER_FOLLOWERS_{NUM} |
M_ACCOUNT_INSIGHTS_PINTEREST_USER_FOLLOWERS_{NUM} |
The number of followers for a Pinterest user account. |
metric |
M_ACCOUNT_INSIGHTS_PINTEREST_USER_PIN_COUNT_{NUM} |
M_ACCOUNT_INSIGHTS_PINTEREST_USER_PIN_COUNT_{NUM} |
Metric representing the total count of pins made by a user on Pinterest associated with the account. |
metric |
M_ACCOUNT_INSIGHTS_TIKTOK_BUSINESS_ACCOUNT_FOLLOWERS_{NUM} |
M_ACCOUNT_INSIGHTS_TIKTOK_BUSINESS_ACCOUNT_FOLLOWERS_{NUM} |
The number of followers for a TikTok business account. |
metric |
M_ACCOUNT_INSIGHTS_TIKTOK_BUSINESS_ACCOUNT_PROFILE_VIEWS_{NUM} |
M_ACCOUNT_INSIGHTS_TIKTOK_BUSINESS_ACCOUNT_PROFILE_VIEWS_{NUM} |
The number of profile views for a TikTok business account. |
metric |
M_AGENT_STATUS_REPORT_POST_SHARE_COUNT_{NUM} |
M_AGENT_STATUS_REPORT_POST_SHARE_COUNT_{NUM} |
The total number of shares for posts as reported by an agent status report. |
metric |
M_DAILY_AD_REPORT_STAT_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_LINK_CLICK_{NUM} |
M_DAILY_AD_REPORT_STAT_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_LINK_CLICK_{NUM} |
The number of link clicks for ads in a daily ad report. |
metric |
M_DAILY_AD_REPORT_STAT_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_MOBILE_APP_INSTALL_{NUM} |
M_DAILY_AD_REPORT_STAT_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_MOBILE_APP_INSTALL_{NUM} |
The number of mobile app installs attributed to ads in a daily ad report. |
metric |
M_DAILY_AD_REPORT_STAT_IMPRESSIONS_{NUM} |
M_DAILY_AD_REPORT_STAT_IMPRESSIONS_{NUM} |
The total number of times an ad was shown in a daily ad report. |
metric |
M_DAILY_AD_REPORT_STAT_SPENT_{NUM} |
M_DAILY_AD_REPORT_STAT_SPENT_{NUM} |
The total amount of money spent on ads in a daily ad report. |
metric |
M_DAILY_AD_STAT_ACM_GLOBAL_VIDEO_VIEWS_{NUM}_{NUM} |
M_DAILY_AD_STAT_ACM_GLOBAL_VIDEO_VIEWS_{NUM}_{NUM} |
The global number of video views for ads. |
metric |
M_DAILY_AD_STAT_ACM_PINTEREST_ENGAGEMENT_RATE_{NUM}_{NUM} |
M_DAILY_AD_STAT_ACM_PINTEREST_ENGAGEMENT_RATE_{NUM}_{NUM} |
Daily engagement rate for Pinterest ads. |
metric |
M_DAILY_AD_STAT_ACM_PINTEREST_VIDEO_COMPLETION_RATE_{NUM}_{NUM} |
M_DAILY_AD_STAT_ACM_PINTEREST_VIDEO_COMPLETION_RATE_{NUM}_{NUM} |
The percentage of Pinterest ad video views that were watched to completion. |
metric |
M_DAILY_AD_STAT_ACM_PINTEREST_VIDEO_VIEW_RATE_{NUM}_{NUM} |
M_DAILY_AD_STAT_ACM_PINTEREST_VIDEO_VIEW_RATE_{NUM}_{NUM} |
The rate at which Pinterest ad videos are viewed, usually views per impression. |
metric |
M_DAILY_AD_STAT_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_APP_INSTALL_{NUM} |
M_DAILY_AD_STAT_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_APP_INSTALL_{NUM} |
The number of app installs attributed to ads. |
metric |
M_DAILY_AD_STAT_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_MOBILE_APP_INSTALL_{NUM} |
M_DAILY_AD_STAT_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_MOBILE_APP_INSTALL_{NUM} |
The number of mobile app installs attributed to ads. |
metric |
M_DAILY_AD_STAT_BY_DMA_CLICKS_{NUM} |
M_DAILY_AD_STAT_BY_DMA_CLICKS_{NUM} |
The number of clicks on ads, broken down by Designated Market Area (DMA). |
metric |
M_DAILY_AD_STAT_BY_DMA_IMPRESSIONS_{NUM} |
M_DAILY_AD_STAT_BY_DMA_IMPRESSIONS_{NUM} |
The number of ad impressions, broken down by Designated Market Area (DMA). |
metric |
M_DAILY_AD_STAT_BY_DMA_SPENTINUSD_{NUM} |
M_DAILY_AD_STAT_BY_DMA_SPENTINUSD_{NUM} |
The amount spent on ads in USD, broken down by Designated Market Area (DMA). |
metric |
M_DAILY_AD_STAT_BY_DMA_SPENT_{NUM} |
M_DAILY_AD_STAT_BY_DMA_SPENT_{NUM} |
The total amount spent on ads, broken down by Designated Market Area (DMA). |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_COMMENT_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_COMMENT_{NUM} |
The number of comments on ads, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_LIKE_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_LIKE_{NUM} |
The number of likes on ads, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_LINK_CLICK_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_LINK_CLICK_{NUM} |
The number of link clicks on ads, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_POST_LIKE_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_POST_LIKE_{NUM} |
The number of post likes on ads, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_POST_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_POST_{NUM} |
Daily count of reportable actions for a post, broken down by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_VIDEO_VIEW_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_VIDEO_VIEW_{NUM} |
The number of video views for ads, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_CONVERSIONSPOSTSAVES_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_CONVERSIONSPOSTSAVES_{NUM} |
Daily count of post saves as a conversion, broken down by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_FREQUENCY_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_FREQUENCY_{NUM} |
Daily ad frequency (average number of times an ad was shown to a unique user), broken down by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_IMPRESSIONS_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_IMPRESSIONS_{NUM} |
The number of ad impressions, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_PAGE_ENGAGEMENT_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_PAGE_ENGAGEMENT_{NUM} |
Daily page engagement metric attributed to ads, broken down by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_POST_ENGAGEMENT_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_POST_ENGAGEMENT_{NUM} |
The level of engagement with a post via ads, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_REACTIONS_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_REACTIONS_{NUM} |
The number of reactions to ads, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_SPENTINCAD_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_SPENTINCAD_{NUM} |
The amount spent on ads in Canadian Dollars (CAD), categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_UNIQUEIMPRESSIONS_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_UNIQUEIMPRESSIONS_{NUM} |
The number of unique ad impressions, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_VIDEOP100WATCHEDACTIONS_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_VIDEOP100WATCHEDACTIONS_{NUM} |
The number of actions triggered by users who watched 100% of an ad video, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_VIDEOP25WATCHEDACTIONS_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_VIDEOP25WATCHEDACTIONS_{NUM} |
The number of actions triggered by users who watched 25% of an ad video, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_VIDEOP50WATCHEDACTIONS_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_VIDEOP50WATCHEDACTIONS_{NUM} |
The number of actions triggered by users who watched 50% of an ad video, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_VIDEOP75WATCHEDACTIONS_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_VIDEOP75WATCHEDACTIONS_{NUM} |
The number of actions triggered by users who watched 75% of an ad video, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_REGION_CLICKS_{NUM} |
M_DAILY_AD_STAT_BY_REGION_CLICKS_{NUM} |
The number of clicks on ads, broken down by geographical region. |
metric |
M_DAILY_AD_STAT_BY_REGION_IMPRESSIONS_{NUM} |
M_DAILY_AD_STAT_BY_REGION_IMPRESSIONS_{NUM} |
The number of ad impressions, broken down by geographical region. |
metric |
M_DAILY_AD_STAT_BY_REGION_SPENT_{NUM} |
M_DAILY_AD_STAT_BY_REGION_SPENT_{NUM} |
The total amount spent on ads, broken down by geographical region. |
metric |
M_DAILY_AD_STAT_ENGAGEMENTS_{NUM} |
M_DAILY_AD_STAT_ENGAGEMENTS_{NUM} |
The total number of engagements (likes, comments, shares) with ads. |
metric |
M_DAILY_AD_STAT_FACEBOOKCONVERSIONSCONTACTTOTAL_{NUM} |
M_DAILY_AD_STAT_FACEBOOKCONVERSIONSCONTACTTOTAL_{NUM} |
Daily total number of contact conversions attributed to Facebook ads. |
metric |
M_DAILY_AD_STAT_IMPRESSIONS_{NUM} |
M_DAILY_AD_STAT_IMPRESSIONS_{NUM} |
The total number of times an ad was shown. |
metric |
M_DAILY_AD_STAT_LINKEDIN_ONECLICKLEADFORMOPENS_{NUM} |
M_DAILY_AD_STAT_LINKEDIN_ONECLICKLEADFORMOPENS_{NUM} |
Daily count of one-click lead form opens on LinkedIn attributed to ads. |
metric |
M_DAILY_AD_STAT_LINKEDIN_ONECLICKLEADS_{NUM} |
M_DAILY_AD_STAT_LINKEDIN_ONECLICKLEADS_{NUM} |
Daily count of one-click leads generated on LinkedIn attributed to ads. |
metric |
M_DAILY_AD_STAT_OFFSITECONVERSIONADDTOCARTFBPIXEL_{NUM} |
M_DAILY_AD_STAT_OFFSITECONVERSIONADDTOCARTFBPIXEL_{NUM} |
Daily count of offsite ‘add to cart’ conversions attributed to ads, as tracked by Facebook Pixel. |
metric |
M_DAILY_AD_STAT_OFFSITECONVERSIONPURCHASEFBPIXEL_{NUM} |
M_DAILY_AD_STAT_OFFSITECONVERSIONPURCHASEFBPIXEL_{NUM} |
Daily count of offsite purchase conversions attributed to ads, as tracked by Facebook Pixel. |
metric |
M_DAILY_AD_STAT_OFFSITECONVERSIONSEARCHFBPIXEL_{NUM} |
M_DAILY_AD_STAT_OFFSITECONVERSIONSEARCHFBPIXEL_{NUM} |
Daily count of offsite search events attributed to ads, as tracked by Facebook Pixel. |
metric |
M_DAILY_AD_STAT_OFFSITECONVERSIONVIEWCONTENTFBPIXEL_{NUM} |
M_DAILY_AD_STAT_OFFSITECONVERSIONVIEWCONTENTFBPIXEL_{NUM} |
Daily count of offsite ‘view content’ events attributed to ads, as tracked by Facebook Pixel. |
metric |
M_DAILY_AD_STAT_PINTERESTCONVERSIONCOST_{NUM} |
M_DAILY_AD_STAT_PINTERESTCONVERSIONCOST_{NUM} |
Daily cost per conversion for Pinterest ads. |
metric |
M_DAILY_AD_STAT_PINTERESTCONVERSION_{NUM} |
M_DAILY_AD_STAT_PINTERESTCONVERSION_{NUM} |
Daily count of conversions attributed to Pinterest ads. |
metric |
M_DAILY_AD_STAT_PINTERESTCOSTPERCLICK_{NUM} |
M_DAILY_AD_STAT_PINTERESTCOSTPERCLICK_{NUM} |
Daily cost per click (CPC) for Pinterest ads. |
metric |
M_DAILY_AD_STAT_PINTEREST_APPINSTALLS_{NUM} |
M_DAILY_AD_STAT_PINTEREST_APPINSTALLS_{NUM} |
Daily number of app installs attributed to Pinterest ads. |
metric |
M_DAILY_AD_STAT_PINTEREST_PAIDAPPINSTALLSVIEWS_{NUM} |
M_DAILY_AD_STAT_PINTEREST_PAIDAPPINSTALLSVIEWS_{NUM} |
Daily number of views of Pinterest ads that resulted in paid app installs. |
metric |
M_DAILY_AD_STAT_PINTEREST_TOTALCLICKADDTOCARTQUANTITY_{NUM} |
M_DAILY_AD_STAT_PINTEREST_TOTALCLICKADDTOCARTQUANTITY_{NUM} |
Daily total quantity of items added to cart via clicks on Pinterest ads. |
metric |
M_DAILY_AD_STAT_PINTEREST_TOTALVIEWADDTOCARTVALUE_{NUM} |
M_DAILY_AD_STAT_PINTEREST_TOTALVIEWADDTOCARTVALUE_{NUM} |
Daily total monetary value of items added to cart via views of Pinterest ads. |
metric |
M_DAILY_AD_STAT_SNAPCHAT_TOTALINSTALLS_{NUM} |
M_DAILY_AD_STAT_SNAPCHAT_TOTALINSTALLS_{NUM} |
Daily total number of app installs attributed to Snapchat ads. |
metric |
M_DAILY_AD_STAT_SPENT_{NUM} |
M_DAILY_AD_STAT_SPENT_{NUM} |
The total amount of money spent on ads. |
metric |
M_DAILY_AD_STAT_TARGETACTIONS_{NUM} |
M_DAILY_AD_STAT_TARGETACTIONS_{NUM} |
Daily count of target actions achieved by an advertisement. |
metric |
M_DAILY_AD_STAT_UNIQUEIMPRESSIONS_{NUM} |
M_DAILY_AD_STAT_UNIQUEIMPRESSIONS_{NUM} |
The number of unique times an ad was shown to individual users. |
metric |
M_DAILY_AD_STAT_VIDEOP100WATCHEDACTIONS_{NUM} |
M_DAILY_AD_STAT_VIDEOP100WATCHEDACTIONS_{NUM} |
The number of actions triggered by users who watched 100% of an ad video. |
metric |
M_DAILY_AD_STAT_VIDEOP25WATCHEDACTIONS_{NUM} |
M_DAILY_AD_STAT_VIDEOP25WATCHEDACTIONS_{NUM} |
The number of actions triggered by users who watched 25% of an ad video. |
metric |
M_DAILY_AD_STAT_VIDEOP50WATCHEDACTIONS_{NUM} |
M_DAILY_AD_STAT_VIDEOP50WATCHEDACTIONS_{NUM} |
The number of actions triggered by users who watched 50% of an ad video. |
metric |
M_INBOUND_CASE_CASE_COUNT_{NUM} |
M_INBOUND_CASE_CASE_COUNT_{NUM} |
The daily count of inbound cases received. |
metric |
M_POST_INSIGHTS_BRAND_POSTS_{NUM}_{NUM} |
M_POST_INSIGHTS_BRAND_POSTS_{NUM}_{NUM} |
The number of posts from a brand. |
metric |
M_POST_INSIGHTS_BRAND_POSTS_{NUM}_{NUM}_CHANGE |
M_POST_INSIGHTS_BRAND_POSTS_{NUM}_{NUM}_CHANGE |
The change in the number of posts from a brand over a period. |
metric |
M_POST_INSIGHTS_BRAND_POSTS_{NUM}_{NUM}_PERCENTAGE_CHANGE |
M_POST_INSIGHTS_BRAND_POSTS_{NUM}_{NUM}_PERCENTAGE_CHANGE |
The percentage change in the number of posts from a brand over a period. |
metric |
M_POST_INSIGHTS_ENGAGEMENT_RATE_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_ENGAGEMENT_RATE_GLOBAL_{NUM}_{NUM} |
The global engagement rate for posts, indicating interactions per impression or reach. |
metric |
M_POST_INSIGHTS_ENGAGEMENT_RATE_{NUM} |
M_POST_INSIGHTS_ENGAGEMENT_RATE_{NUM} |
The engagement rate for posts, indicating interactions per impression or reach. |
metric |
M_POST_INSIGHTS_FOLLOWER_COUNT_AT_POST_{NUM} |
M_POST_INSIGHTS_FOLLOWER_COUNT_AT_POST_{NUM} |
The total follower count of the account at the time a specific post was published. |
metric |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_IMPRESSIONS_{NUM} |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_IMPRESSIONS_{NUM} |
The total number of times an Instagram business post has been seen. |
metric |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_REACH_{NUM} |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_REACH_{NUM} |
The estimated number of unique people who saw an Instagram business post. |
metric |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_REEL_PLAYS_{NUM} |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_REEL_PLAYS_{NUM} |
The number of plays for an Instagram Business Reel post. |
metric |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_SAVED_{NUM} |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_SAVED_{NUM} |
The number of times an Instagram Business post was saved by users. |
metric |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_STORY_REPLIES_{NUM} |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_STORY_REPLIES_{NUM} |
The number of replies to an Instagram Business story post. |
metric |
M_POST_INSIGHTS_INSTAGRAM_POST_VIDEO_VIEWS_COUNT_{NUM} |
M_POST_INSIGHTS_INSTAGRAM_POST_VIDEO_VIEWS_COUNT_{NUM} |
The total count of video views for an Instagram post. |
metric |
M_POST_INSIGHTS_LINKEDIN_COMPANY_POST_COMMENTS_COUNT_{NUM} |
M_POST_INSIGHTS_LINKEDIN_COMPANY_POST_COMMENTS_COUNT_{NUM} |
The total number of comments received on a LinkedIn company post. |
metric |
M_POST_INSIGHTS_LINKEDIN_COMPANY_POST_IMPRESSIONS_COUNT_{NUM} |
M_POST_INSIGHTS_LINKEDIN_COMPANY_POST_IMPRESSIONS_COUNT_{NUM} |
The number of times a LinkedIn company post was shown to LinkedIn members. |
metric |
M_POST_INSIGHTS_LINKEDIN_COMPANY_POST_LIKES_COUNT_{NUM} |
M_POST_INSIGHTS_LINKEDIN_COMPANY_POST_LIKES_COUNT_{NUM} |
The total number of likes received on a LinkedIn company post. |
metric |
M_POST_INSIGHTS_LINKEDIN_COMPANY_POST_REACH_COUNT_{NUM} |
M_POST_INSIGHTS_LINKEDIN_COMPANY_POST_REACH_COUNT_{NUM} |
The estimated number of unique LinkedIn members who saw a company post. |
metric |
M_POST_INSIGHTS_LINKEDIN_COMPANY_POST_SHARES_COUNT_{NUM} |
M_POST_INSIGHTS_LINKEDIN_COMPANY_POST_SHARES_COUNT_{NUM} |
The total number of times a LinkedIn company post was shared. |
metric |
M_POST_INSIGHTS_LINKEDIN_TOTAL_ENGAGEMENT_{NUM}_{NUM} |
M_POST_INSIGHTS_LINKEDIN_TOTAL_ENGAGEMENT_{NUM}_{NUM} |
The total engagement (likes, comments, shares) for LinkedIn posts. |
metric |
M_POST_INSIGHTS_LINKEDIN_VIDEO_VIEWERS_{NUM} |
M_POST_INSIGHTS_LINKEDIN_VIDEO_VIEWERS_{NUM} |
The number of unique viewers for a LinkedIn video post. |
metric |
M_POST_INSIGHTS_LINKEDIN_VIDEO_VIEWS_{NUM} |
M_POST_INSIGHTS_LINKEDIN_VIDEO_VIEWS_{NUM} |
The number of views for a LinkedIn video post, counting plays of at least 3 seconds. |
metric |
M_POST_INSIGHTS_LINKEDIN_VIDEO_WATCH_TIME_{NUM} |
M_POST_INSIGHTS_LINKEDIN_VIDEO_WATCH_TIME_{NUM} |
The total watch time accumulated for LinkedIn video posts. |
metric |
M_POST_INSIGHTS_LINK_CLICK_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_LINK_CLICK_GLOBAL_{NUM}_{NUM} |
The global number of clicks on links within posts. |
metric |
M_POST_INSIGHTS_NEGATIVE_SENTIMENT_COMMENT_COUNT_{NUM} |
M_POST_INSIGHTS_NEGATIVE_SENTIMENT_COMMENT_COUNT_{NUM} |
The number of comments with a negative sentiment on a post. |
metric |
M_POST_INSIGHTS_NET_SENTIMENT_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_NET_SENTIMENT_GLOBAL_{NUM}_{NUM} |
Represents the global net sentiment score for a post, aggregating positive, neutral, and negative sentiments into a single value. |
metric |
M_POST_INSIGHTS_NEUTRAL_SENTIMENT_COMMENT_COUNT_{NUM} |
M_POST_INSIGHTS_NEUTRAL_SENTIMENT_COMMENT_COUNT_{NUM} |
The count of comments on a post that have been classified as having a neutral sentiment. |
metric |
M_POST_INSIGHTS_PIN_CLICK_QUARTERLY_{NUM} |
M_POST_INSIGHTS_PIN_CLICK_QUARTERLY_{NUM} |
The number of clicks on a Pinterest pin within a specific quarter. |
metric |
M_POST_INSIGHTS_PIN_COMMENTS_{NUM} |
M_POST_INSIGHTS_PIN_COMMENTS_{NUM} |
The total count of comments received on a Pinterest pin. |
metric |
M_POST_INSIGHTS_PIN_IMPRESSIONS_QUARTERLY_{NUM} |
M_POST_INSIGHTS_PIN_IMPRESSIONS_QUARTERLY_{NUM} |
The total number of times a Pinterest pin was displayed or seen within a specific quarter. |
metric |
M_POST_INSIGHTS_PIN_LAST_{NUM}_DAYS_ENGAGEMENT_{NUM} |
M_POST_INSIGHTS_PIN_LAST_{NUM}_DAYS_ENGAGEMENT_{NUM} |
A metric representing the total engagement for pinned posts over a specified number of recent days. Engagement can include actions such as likes, comments, and shares. |
metric |
M_POST_INSIGHTS_PIN_LIKES_{NUM} |
M_POST_INSIGHTS_PIN_LIKES_{NUM} |
The total count of likes received on a Pinterest pin. |
metric |
M_POST_INSIGHTS_PIN_SAVES_{NUM} |
M_POST_INSIGHTS_PIN_SAVES_{NUM} |
The total count of times a Pinterest pin was saved by users. |
metric |
M_POST_INSIGHTS_POSITIVE_SENTIMENT_COMMENT_COUNT_{NUM} |
M_POST_INSIGHTS_POSITIVE_SENTIMENT_COMMENT_COUNT_{NUM} |
The count of comments on a post that have been classified as having a positive sentiment. |
metric |
M_POST_INSIGHTS_POST_CLICK_COUNT_{NUM} |
M_POST_INSIGHTS_POST_CLICK_COUNT_{NUM} |
The total number of clicks on a post. This can include various types of clicks such as link clicks or photo clicks. |
metric |
M_POST_INSIGHTS_POST_COMMENT_COUNT_{NUM} |
M_POST_INSIGHTS_POST_COMMENT_COUNT_{NUM} |
The total number of comments received on a post across all social media channels. |
metric |
M_POST_INSIGHTS_POST_FB_CONSUMPTIONS_BY_TYPE_LINK_CLICKS_{NUM} |
M_POST_INSIGHTS_POST_FB_CONSUMPTIONS_BY_TYPE_LINK_CLICKS_{NUM} |
The number of link clicks on a Facebook post, categorized as a type of consumption. |
metric |
M_POST_INSIGHTS_POST_FB_CONSUMPTIONS_{NUM} |
M_POST_INSIGHTS_POST_FB_CONSUMPTIONS_{NUM} |
Metric measuring various consumption actions on Facebook posts, such as clicks, video plays, or link clicks. |
metric |
M_POST_INSIGHTS_POST_FB_ENGAGED_USERS_{NUM} |
M_POST_INSIGHTS_POST_FB_ENGAGED_USERS_{NUM} |
The number of unique Facebook users who engaged with a post through likes, comments, shares, or clicks. |
metric |
M_POST_INSIGHTS_POST_FB_IMPRESSIONS_ORGANIC_{NUM} |
M_POST_INSIGHTS_POST_FB_IMPRESSIONS_ORGANIC_{NUM} |
The number of times a Facebook post was displayed through unpaid distribution. |
metric |
M_POST_INSIGHTS_POST_FB_IMPRESSIONS_PAID_{NUM} |
M_POST_INSIGHTS_POST_FB_IMPRESSIONS_PAID_{NUM} |
The number of times a Facebook post was displayed through paid promotion. |
metric |
M_POST_INSIGHTS_POST_FB_IMPRESSIONS_UNIQUE_{NUM} |
M_POST_INSIGHTS_POST_FB_IMPRESSIONS_UNIQUE_{NUM} |
The number of unique Facebook users who saw a post, regardless of how many times they saw it. |
metric |
M_POST_INSIGHTS_POST_FB_IMPRESSIONS_{NUM} |
M_POST_INSIGHTS_POST_FB_IMPRESSIONS_{NUM} |
The total number of times a Facebook post was displayed to users. |
metric |
M_POST_INSIGHTS_POST_FB_NATIVE_ENGAGEMENT_{NUM} |
M_POST_INSIGHTS_POST_FB_NATIVE_ENGAGEMENT_{NUM} |
The total engagement on a Facebook post as reported natively by the platform, including reactions, comments, and shares. |
metric |
M_POST_INSIGHTS_POST_FB_STORIES_BY_ACTION_TYPE_COMMENT_{NUM} |
M_POST_INSIGHTS_POST_FB_STORIES_BY_ACTION_TYPE_COMMENT_{NUM} |
The number of comments received on a Facebook story. |
metric |
M_POST_INSIGHTS_POST_FB_STORIES_BY_ACTION_TYPE_LIKE_{NUM} |
M_POST_INSIGHTS_POST_FB_STORIES_BY_ACTION_TYPE_LIKE_{NUM} |
The number of likes received on a Facebook story. |
metric |
M_POST_INSIGHTS_POST_FB_STORIES_BY_ACTION_TYPE_SHARE_{NUM} |
M_POST_INSIGHTS_POST_FB_STORIES_BY_ACTION_TYPE_SHARE_{NUM} |
The number of shares received on a Facebook story. |
metric |
M_POST_INSIGHTS_POST_FB_VIDEO_COMPLETE_VIEWS_30S_{NUM} |
M_POST_INSIGHTS_POST_FB_VIDEO_COMPLETE_VIEWS_30S_{NUM} |
The number of times a Facebook video was viewed for at least 30 seconds. |
metric |
M_POST_INSIGHTS_POST_FB_VIDEO_COMPLETE_VIEWS_ORGANIC_{NUM} |
M_POST_INSIGHTS_POST_FB_VIDEO_COMPLETE_VIEWS_ORGANIC_{NUM} |
The number of times a Facebook video was fully watched through unpaid distribution. |
metric |
M_POST_INSIGHTS_POST_FB_VIDEO_VIEWS_{NUM} |
M_POST_INSIGHTS_POST_FB_VIDEO_VIEWS_{NUM} |
The total number of views for a Facebook video. |
metric |
M_POST_INSIGHTS_POST_LIKE_COUNT_{NUM} |
M_POST_INSIGHTS_POST_LIKE_COUNT_{NUM} |
The total number of likes or positive reactions received on a post across all social media channels. |
metric |
M_POST_INSIGHTS_POST_REACH_COUNT_{NUM} |
M_POST_INSIGHTS_POST_REACH_COUNT_{NUM} |
The total number of unique users who saw a post. |
metric |
M_POST_INSIGHTS_POST_REAL_CLICK_COUNT_{NUM} |
M_POST_INSIGHTS_POST_REAL_CLICK_COUNT_{NUM} |
The number of real clicks on a post. |
metric |
M_POST_INSIGHTS_POST_SHARE_COUNT_{NUM} |
M_POST_INSIGHTS_POST_SHARE_COUNT_{NUM} |
The total number of times a post was shared by users across social media channels. |
metric |
M_POST_INSIGHTS_PUBLISHED_MESSAGE_COUNT_{NUM} |
M_POST_INSIGHTS_PUBLISHED_MESSAGE_COUNT_{NUM} |
The total count of messages published or posted. |
metric |
M_POST_INSIGHTS_TIKTOK_VIDEO_COMMENTS_{NUM} |
M_POST_INSIGHTS_TIKTOK_VIDEO_COMMENTS_{NUM} |
The number of comments on a TikTok video post. |
metric |
M_POST_INSIGHTS_TIKTOK_VIDEO_LIKES_{NUM} |
M_POST_INSIGHTS_TIKTOK_VIDEO_LIKES_{NUM} |
The number of likes on a TikTok video post. |
metric |
M_POST_INSIGHTS_TIKTOK_VIDEO_SHARES_{NUM} |
M_POST_INSIGHTS_TIKTOK_VIDEO_SHARES_{NUM} |
The number of shares for a TikTok video post. |
metric |
M_POST_INSIGHTS_TIKTOK_VIDEO_TOTAL_TIME_WATCHED_{NUM} |
M_POST_INSIGHTS_TIKTOK_VIDEO_TOTAL_TIME_WATCHED_{NUM} |
The cumulative duration for which a TikTok video was watched by all users. |
metric |
M_POST_INSIGHTS_TIKTOK_VIDEO_VIEWS_{NUM} |
M_POST_INSIGHTS_TIKTOK_VIDEO_VIEWS_{NUM} |
The total number of views for a TikTok video. |
metric |
M_POST_INSIGHTS_TOTAL_ENGAGEMENT_MASTER_{NUM}_{NUM} |
M_POST_INSIGHTS_TOTAL_ENGAGEMENT_MASTER_{NUM}_{NUM} |
A master metric representing the total engagement for a post across all platforms, combining various engagement types such as likes, comments, and shares. |
metric |
M_POST_INSIGHTS_TOTAL_ENGAGEMENT_{NUM} |
M_POST_INSIGHTS_TOTAL_ENGAGEMENT_{NUM} |
The total number of engagements on a post across all social media channels, including likes, comments, and shares. |
metric |
M_POST_INSIGHTS_TOTAL_ENGAGEMENT_{NUM}_CHANGE |
M_POST_INSIGHTS_TOTAL_ENGAGEMENT_{NUM}_CHANGE |
The change in total engagement for a post over a specific period. |
metric |
M_POST_INSIGHTS_TOTAL_ENGAGEMENT_{NUM}_PERCENTAGE_CHANGE |
M_POST_INSIGHTS_TOTAL_ENGAGEMENT_{NUM}_PERCENTAGE_CHANGE |
The percentage change in total engagement for a post over a specific period. |
metric |
M_POST_INSIGHTS_TOTAL_IMPRESSIONS_{NUM}_{NUM} |
M_POST_INSIGHTS_TOTAL_IMPRESSIONS_{NUM}_{NUM} |
The total number of times a post was displayed across all platforms. |
metric |
M_POST_INSIGHTS_TREND_FACEBOOK_ENGAGEMENTS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_FACEBOOK_ENGAGEMENTS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for global Facebook engagements on a post, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_FACEBOOK_ENGAGEMENT_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_FACEBOOK_ENGAGEMENT_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global Facebook engagement rate on a post, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_FACEBOOK_EXPRESSIONS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_FACEBOOK_EXPRESSIONS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for global Facebook expressions on a post, representing public reactions and interactions. |
metric |
M_POST_INSIGHTS_TREND_FACEBOOK_EXPRESSION_RATE_TREND_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_FACEBOOK_EXPRESSION_RATE_TREND_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global Facebook expression rate on a post, showing the rate of public reactions and interactions over time. |
metric |
M_POST_INSIGHTS_TREND_FACEBOOK_LINK_CLICK_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_FACEBOOK_LINK_CLICK_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global link click rate on Facebook posts, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_FACEBOOK_VIEW_THRU_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_FACEBOOK_VIEW_THRU_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global view-through rate (VTR) of Facebook content, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_BUSINESS_POST_IMPRESSIONS_TREND_KPI_GLOBAL_POSTS_REELS_STORIES_TOTAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_BUSINESS_POST_IMPRESSIONS_TREND_KPI_GLOBAL_POSTS_REELS_STORIES_TOTAL_{NUM}_{NUM} |
A trend indicator for total global Instagram business post impressions, including posts, Reels, and Stories. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_BUSINESS_POST_REACH_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_BUSINESS_POST_REACH_{NUM} |
A trend indicator for the reach of Instagram business posts, showing the number of unique accounts that saw the posts over time. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_BUSINESS_POST_SAVED_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_BUSINESS_POST_SAVED_{NUM} |
A trend indicator for the number of times Instagram business posts were saved by users over time. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_ENGAGEMENTS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_ENGAGEMENTS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for global Instagram engagements on a post, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_ENGAGEMENT_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_ENGAGEMENT_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global Instagram engagement rate on a post, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_EXPRESSIONS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_EXPRESSIONS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for global Instagram expressions on a post, representing public reactions and interactions. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_EXPRESSION_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_EXPRESSION_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global Instagram expression rate on a post, showing the rate of public reactions and interactions over time. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_POST_COMMENTS_COUNT_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_POST_COMMENTS_COUNT_{NUM} |
A trend indicator for the number of comments received on Instagram posts over time. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_POST_LIKES_COUNT_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_POST_LIKES_COUNT_{NUM} |
A trend indicator for the number of likes received on Instagram posts over time. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_POST_VIDEO_VIEWS_COUNT_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_POST_VIDEO_VIEWS_COUNT_{NUM} |
A trend indicator for the number of video views on Instagram posts over time. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_VIEW_THRU_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_VIEW_THRU_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global view-through rate (VTR) of Instagram content, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_PIN_IMPRESSIONS_QUARTERLY_{NUM} |
M_POST_INSIGHTS_TREND_PIN_IMPRESSIONS_QUARTERLY_{NUM} |
A trend indicator for the number of Pinterest pin impressions on a quarterly basis, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_POST_FB_CONSUMPTIONS_BY_TYPE_LINK_CLICKS_{NUM} |
M_POST_INSIGHTS_TREND_POST_FB_CONSUMPTIONS_BY_TYPE_LINK_CLICKS_{NUM} |
A trend indicator for link clicks on Facebook posts, categorized as consumption, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_POST_FB_IMPRESSIONS_ORGANIC_UNIQUE_{NUM} |
M_POST_INSIGHTS_TREND_POST_FB_IMPRESSIONS_ORGANIC_UNIQUE_{NUM} |
A trend indicator for the number of unique organic impressions on Facebook posts, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_POST_FB_IMPRESSIONS_ORGANIC_{NUM} |
M_POST_INSIGHTS_TREND_POST_FB_IMPRESSIONS_ORGANIC_{NUM} |
A trend indicator for the total number of organic impressions on Facebook posts, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_POST_FB_STREAM_COMMENT_COUNT_{NUM} |
M_POST_INSIGHTS_TREND_POST_FB_STREAM_COMMENT_COUNT_{NUM} |
A trend indicator for the number of comments on Facebook stream posts, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_POST_FB_STREAM_SHARE_COUNT_{NUM} |
M_POST_INSIGHTS_TREND_POST_FB_STREAM_SHARE_COUNT_{NUM} |
A trend indicator for the number of shares on Facebook stream posts, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_POST_FB_VIDEO_VIEWS_ORGANIC_{NUM} |
M_POST_INSIGHTS_TREND_POST_FB_VIDEO_VIEWS_ORGANIC_{NUM} |
A trend indicator for the number of organic video views on Facebook posts, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_POST_LIKE_COUNT_{NUM} |
M_POST_INSIGHTS_TREND_POST_LIKE_COUNT_{NUM} |
A trend indicator for the total number of likes received on a post across all social media channels, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_POST_TWITTER_FAVORITES_COUNT_{NUM} |
M_POST_INSIGHTS_TREND_POST_TWITTER_FAVORITES_COUNT_{NUM} |
A trend indicator for the number of favorites (likes) received on Twitter posts (tweets) over time. |
metric |
M_POST_INSIGHTS_TREND_POST_TWITTER_REACH_COUNT_{NUM} |
M_POST_INSIGHTS_TREND_POST_TWITTER_REACH_COUNT_{NUM} |
A trend indicator for the reach of Twitter posts (tweets), showing the number of unique users who saw the tweets over time. |
metric |
M_POST_INSIGHTS_TREND_POST_TWITTER_REPLIES_COUNT_{NUM} |
M_POST_INSIGHTS_TREND_POST_TWITTER_REPLIES_COUNT_{NUM} |
A trend indicator for the number of replies received on Twitter posts (tweets) over time. |
metric |
M_POST_INSIGHTS_TREND_POST_TWITTER_RETWEETS_COUNT_{NUM} |
M_POST_INSIGHTS_TREND_POST_TWITTER_RETWEETS_COUNT_{NUM} |
A trend indicator for the number of retweets received on Twitter posts (tweets) over time. |
metric |
M_POST_INSIGHTS_TREND_TIKTOK_EXPRESSIONS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TIKTOK_EXPRESSIONS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for global TikTok expressions on a post, representing public reactions and interactions over time. |
metric |
M_POST_INSIGHTS_TREND_TIKTOK_EXPRESSION_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TIKTOK_EXPRESSION_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global TikTok expression rate on a post, showing the rate of public reactions and interactions over time. |
metric |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_AVERAGE_TIME_WATCHED_{NUM} |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_AVERAGE_TIME_WATCHED_{NUM} |
A trend indicator for the average time a TikTok video was watched by users over time. |
metric |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_COMMENTS_{NUM} |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_COMMENTS_{NUM} |
A trend indicator for the number of comments received on TikTok videos over time. |
metric |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_LIKES_{NUM} |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_LIKES_{NUM} |
A trend indicator for the number of likes received on TikTok videos over time. |
metric |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_REACH_{NUM} |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_REACH_{NUM} |
A trend indicator for the reach of TikTok videos, showing the number of unique users who saw the videos over time. |
metric |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_SHARES_{NUM} |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_SHARES_{NUM} |
A trend indicator for the number of shares received on TikTok videos over time. |
metric |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_VIEWS_{NUM} |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_VIEWS_{NUM} |
A trend indicator for the total number of views for TikTok videos over time. |
metric |
M_POST_INSIGHTS_TREND_TOTAL_EXPRESSIONS_TREND_KPI_GLOBAL_POSTS_REELS_STORIES_TOTAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TOTAL_EXPRESSIONS_TREND_KPI_GLOBAL_POSTS_REELS_STORIES_TOTAL_{NUM}_{NUM} |
A trend indicator for total global expressions across all content types (posts, Reels, stories), showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_TOTAL_EXPRESSION_RATE_TREND_KPI_GLOBAL_POSTS_REELS_STORIES_TOTAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TOTAL_EXPRESSION_RATE_TREND_KPI_GLOBAL_POSTS_REELS_STORIES_TOTAL_{NUM}_{NUM} |
A trend indicator for the total global expression rate across all content types (posts, Reels, stories), showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_TOTAL_IMPRESSIONS_TREND_KPI_GLOBAL_POSTS_REELS_STORIES_TOTAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TOTAL_IMPRESSIONS_TREND_KPI_GLOBAL_POSTS_REELS_STORIES_TOTAL_{NUM}_{NUM} |
A trend indicator for total global impressions across all content types (posts, Reels, stories), showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_TWITTER_ENGAGEMENTS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TWITTER_ENGAGEMENTS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for global Twitter engagements on a post, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_TWITTER_ENGAGEMENT_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TWITTER_ENGAGEMENT_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global Twitter engagement rate on a post, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_TWITTER_EXPRESSIONS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TWITTER_EXPRESSIONS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for global Twitter expressions on a post, representing public reactions and interactions over time. |
metric |
M_POST_INSIGHTS_TREND_TWITTER_EXPRESSION_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TWITTER_EXPRESSION_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global Twitter expression rate on a post, showing the rate of public reactions and interactions over time. |
metric |
M_POST_INSIGHTS_TREND_TWITTER_IMPRESSIONS_{NUM} |
M_POST_INSIGHTS_TREND_TWITTER_IMPRESSIONS_{NUM} |
A trend indicator for the number of impressions on Twitter posts (tweets) over time. |
metric |
M_POST_INSIGHTS_TREND_TWITTER_LINK_CLICK_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TWITTER_LINK_CLICK_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global link click rate on Twitter posts, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_TWITTER_QUOTE_TWEETS_{NUM} |
M_POST_INSIGHTS_TREND_TWITTER_QUOTE_TWEETS_{NUM} |
A trend indicator for the number of quote tweets received on Twitter posts over time. |
metric |
M_POST_INSIGHTS_TREND_TWITTER_URL_CLICKS_{NUM} |
M_POST_INSIGHTS_TREND_TWITTER_URL_CLICKS_{NUM} |
A trend indicator for the number of URL clicks on Twitter posts over time. |
metric |
M_POST_INSIGHTS_TREND_TWITTER_VIDEO_VIEWS_{NUM} |
M_POST_INSIGHTS_TREND_TWITTER_VIDEO_VIEWS_{NUM} |
A trend indicator for the total number of video views on Twitter posts over time. |
metric |
M_POST_INSIGHTS_TREND_TWITTER_VIEW_THRU_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TWITTER_VIEW_THRU_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global view-through rate (VTR) of Twitter content, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_YOUTUBE_VIDEO_AVERAGE_VIEW_PERCENTAGE_{NUM} |
M_POST_INSIGHTS_TREND_YOUTUBE_VIDEO_AVERAGE_VIEW_PERCENTAGE_{NUM} |
A trend indicator for the average percentage of a YouTube video watched by users over time. |
metric |
M_POST_INSIGHTS_TWITTER_IMPRESSIONS_{NUM} |
M_POST_INSIGHTS_TWITTER_IMPRESSIONS_{NUM} |
The total number of times a Twitter post was displayed to users. |
metric |
M_POST_INSIGHTS_TWITTER_URL_CLICKS_{NUM} |
M_POST_INSIGHTS_TWITTER_URL_CLICKS_{NUM} |
The total number of clicks on URLs within Twitter posts. |
metric |
M_POST_INSIGHTS_TWITTER_VIDEO_VIEWS_{NUM} |
M_POST_INSIGHTS_TWITTER_VIDEO_VIEWS_{NUM} |
The total number of video views on Twitter posts. |
metric |
M_POST_INSIGHTS_VTR_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_VTR_GLOBAL_{NUM}_{NUM} |
The global view-through rate, indicating the percentage of times content was viewed completely. |
metric |
M_POST_INSIGHTS_YOUTUBE_VIDEO_VIEWS_{NUM} |
M_POST_INSIGHTS_YOUTUBE_VIDEO_VIEWS_{NUM} |
The total number of views for a YouTube video. |
metric |
M_SPRINKSIGHTS_EARNED_ENGAGEMENT_{NUM} |
M_SPRINKSIGHTS_EARNED_ENGAGEMENT_{NUM} |
Metric representing engagement earned through unpaid means, such as shares, mentions, and reactions to content. |
metric |
M_SPRINKSIGHTS_LIKES_COUNT_{NUM} |
M_SPRINKSIGHTS_LIKES_COUNT_{NUM} |
The total number of likes received on content across various social channels. |
metric |
M_SPRINKSIGHTS_MENTIONS_COUNT_{NUM} |
M_SPRINKSIGHTS_MENTIONS_COUNT_{NUM} |
The total count of mentions of a brand or topic across social media and other channels. |
metric |
M_SPRINKSIGHTS_REACH_COUNT_{NUM} |
M_SPRINKSIGHTS_REACH_COUNT_{NUM} |
The total number of unique users who saw content across various social channels. |
metric |
M_SPRINKSIGHTS_REPLY_COUNT_{NUM} |
M_SPRINKSIGHTS_REPLY_COUNT_{NUM} |
The total number of replies received on content or messages across social channels. |
metric |
M_SPRINKSIGHTS_TWITTER_RETWEETS_{NUM} |
M_SPRINKSIGHTS_TWITTER_RETWEETS_{NUM} |
The total number of retweets received on Twitter content. |
metric |
PARENT_POST_ID_{NUM} |
PARENT_POST_ID_{NUM} |
A unique identifier for the parent post in a conversational thread or a related content hierarchy. |
dimension |
POST_FB_CONSUMPTIONS_BY_TYPE_LINK_CLICKS |
POST_FB_CONSUMPTIONS_BY_TYPE_LINK_CLICKS |
The total number of link clicks on a Facebook post, categorized by consumption type. |
metric |
POST_FB_IMPRESSIONS |
POST_FB_IMPRESSIONS |
The total number of times a Facebook post was displayed to users. |
metric |
POST_FB_IMPRESSIONS_ORGANIC |
POST_FB_IMPRESSIONS_ORGANIC |
The number of times a Facebook post was displayed to users through organic reach. |
metric |
POST_FB_IMPRESSIONS_PAID |
POST_FB_IMPRESSIONS_PAID |
The number of times a Facebook post was displayed to users through paid advertising. |
metric |
POST_FB_IMPRESSIONS_UNIQUE |
POST_FB_IMPRESSIONS_UNIQUE |
The number of unique people who were shown a Facebook post. |
metric |
POST_FB_STORIES_BY_ACTION_TYPE_COMMENT |
POST_FB_STORIES_BY_ACTION_TYPE_COMMENT |
The number of comments on Facebook stories. |
metric |
POST_FB_STORIES_BY_ACTION_TYPE_LIKE |
POST_FB_STORIES_BY_ACTION_TYPE_LIKE |
The number of likes on Facebook stories. |
metric |
POST_FB_STORIES_BY_ACTION_TYPE_SHARE |
POST_FB_STORIES_BY_ACTION_TYPE_SHARE |
The number of shares of Facebook stories. |
metric |
POST_FB_VIDEO_AVG_TIME_WATCHED |
POST_FB_VIDEO_AVG_TIME_WATCHED |
The average time users spent watching a Facebook video. |
metric |
POST_FB_VIDEO_COMPLETE_VIEWS_30S |
POST_FB_VIDEO_COMPLETE_VIEWS_30S |
The number of times a Facebook video was viewed for at least 30 seconds (considered a complete view). |
metric |
POST_FB_VIDEO_COMPLETE_VIEWS_30S_ORGANIC |
POST_FB_VIDEO_COMPLETE_VIEWS_30S_ORGANIC |
The number of times an organic Facebook video was viewed for at least 30 seconds. |
metric |
POST_FB_VIDEO_COMPLETE_VIEWS_30S_PAID |
POST_FB_VIDEO_COMPLETE_VIEWS_30S_PAID |
The number of times a paid (promoted) Facebook video was viewed for at least 30 seconds. |
metric |
POST_FB_VIDEO_LENGTH |
POST_FB_VIDEO_LENGTH |
The categorized duration of a Facebook video post. |
metric |
POST_FB_VIDEO_VIEWS |
POST_FB_VIDEO_VIEWS |
The total number of times a Facebook video post was viewed. |
metric |
POST_FB_VIDEO_VIEWS_10S |
POST_FB_VIDEO_VIEWS_10S |
The number of times a Facebook video was viewed for at least 10 seconds. |
metric |
POST_FB_VIDEO_VIEWS_10S_ORGANIC |
POST_FB_VIDEO_VIEWS_10S_ORGANIC |
The number of times an organic Facebook video was viewed for at least 10 seconds. |
metric |
POST_FB_VIDEO_VIEWS_10S_PAID |
POST_FB_VIDEO_VIEWS_10S_PAID |
The number of times a paid (promoted) Facebook video was viewed for at least 10 seconds. |
metric |
POST_FB_VIDEO_VIEWS_ORGANIC |
POST_FB_VIDEO_VIEWS_ORGANIC |
The total number of organic views for a Facebook video. |
metric |
POST_FB_VIDEO_VIEWS_PAID |
POST_FB_VIDEO_VIEWS_PAID |
The total number of paid (promoted) views for a Facebook video. |
metric |
POST_FB_VIDEO_VIEW_TIME |
POST_FB_VIDEO_VIEW_TIME |
The total accumulated time users spent watching a Facebook video. |
metric |
POST_FB_VIDEO_VIEW_TIME_ORGANIC |
POST_FB_VIDEO_VIEW_TIME_ORGANIC |
The total accumulated time users spent watching an organic Facebook video. |
metric |
POST_FB_VIDEO_VIEW_TIME_PAID |
POST_FB_VIDEO_VIEW_TIME_PAID |
The total accumulated time users spent watching a paid (promoted) Facebook video. |
metric |
POST_ID |
POST_ID |
The unique identifier for a post. |
dimension |
POST_ID_NO_LOOKUP_{NUM} |
POST_ID_NO_LOOKUP_{NUM} |
The raw unique identifier for a social media post, without performing additional lookups or transformations. |
dimension |
POST_ID_{NUM} |
POST_ID_{NUM} |
A unique identifier for a social media post. |
dimension |
POST_NAME_{NUM} |
POST_NAME_{NUM} |
The title or name associated with a social media post. |
dimension |
POST_PART_OF_MULTI_PHOTO |
POST_PART_OF_MULTI_PHOTO |
Indicates whether a post is part of a multi-photo (carousel) album. |
dimension |
POST_PUBLISHED_DATE |
POST_PUBLISHED_DATE |
The exact date when the post was published. |
dimension |
POST_PUBLISHED_DATE_{NUM} |
POST_PUBLISHED_DATE_{NUM} |
The date and time when the social media post was published. |
metric |
POST_VIDEO_DURATION |
POST_VIDEO_DURATION |
The duration of the video attached to a post. |
metric |
REPORT_DATE_MM_DD_YYYY_{NUM} |
REPORT_DATE_MM_DD_YYYY_{NUM} |
The date for which the report data is generated, formatted as MM_DD_YYYY. |
dimension |
Region |
Region |
A geographic region associated with the data. |
dimension |
SHARES_COUNT |
SHARES_COUNT |
The total number of times a post was shared across various social networks. |
metric |
SN_MESSAGE_TYPE |
SN_MESSAGE_TYPE |
The type of message posted on a social network, such as text, image, video, or link. |
dimension |
SN_MESSAGE_TYPE_{NUM} |
SN_MESSAGE_TYPE_{NUM} |
The type of message within a social network, e.g., ‘Post’, ‘Comment’, ‘Reply’. |
dimension |
SN_TYPE |
SN_TYPE |
The type of social network where the post originated (e.g., Facebook, Instagram, Twitter). |
dimension |
SN_TYPE_{NUM} |
SN_TYPE_{NUM} |
The type of social network platform, e.g., ‘Facebook’, ‘Twitter’, ‘Instagram’, ‘Pinterest’, ‘YouTube’, ‘TikTok’. |
dimension |
STATUS_ID |
STATUS_ID |
A unique identifier representing the current status of an entity, such as a message, case, or campaign within Sprinklr. |
dimension |
TOTAL_USER_FOLLOWERS_{NUM} |
TOTAL_USER_FOLLOWERS_{NUM} |
The total number of followers for a social media user profile. |
metric |
TWITTER_RETWEETS |
TWITTER_RETWEETS |
The total number of retweets received on a Twitter post. |
metric |
accountIdExternal |
accountIdExternal |
A unique identifier for an external social media or advertising account within the Sprinklr platform. |
metric |
accountIds |
accountIds |
Sprinklr’s internal ID numbers associated with social media accounts. |
dimension |
accountIds_{NUM} |
accountIds_{NUM} |
Sprinklr’s internal ID numbers associated with social media accounts. The {NUM} suffix indicates a potential for multiple account IDs or time-series data. |
dimension |
accountSprinklrIds |
accountSprinklrIds |
Sprinklr’s internal ID numbers associated with social media accounts. |
metric |
accountSprinklrIds_{NUM} |
accountSprinklrIds_{NUM} |
Sprinklr’s internal ID numbers associated with social media accounts. The {NUM} suffix indicates a potential for multiple account IDs or time-series data. |
metric |
accountUserId |
accountUserId |
The unique identifier for a user account, particularly a social network user ID associated with an ad account. This helps in understanding data linked to specific user profiles. |
metric |
account_id |
account_id |
The internal Sprinklr ID number associated with the Account. |
dimension |
account_id_sprinklr |
account_id_sprinklr |
The internal Sprinklr ID number associated with the Account. |
dimension |
account_name |
account_name |
The name of the social network account. |
dimension |
actionValues1dViewReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
actionValues1dViewReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
The value of offsite purchase conversions attributed to a 1-day view, as tracked by Facebook Pixel. |
metric |
actionValues7dClickReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
actionValues7dClickReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
The value of offsite purchase conversions attributed to a 7-day click, as tracked by Facebook Pixel. |
metric |
actions1dClickReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
actions1dClickReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
The number of offsite conversion purchases attributed to clicks on an ad within a 1-day attribution window, tracked via Facebook Pixel. |
metric |
actions1dViewReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
actions1dViewReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
The count of offsite purchase conversions attributed to a 1-day view, as tracked by Facebook Pixel. |
metric |
actions28dClickReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
actions28dClickReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
The number of offsite conversion purchases attributed to clicks on an ad within a 28-day attribution window, tracked via Facebook Pixel. |
metric |
actions7dClickReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
actions7dClickReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
The count of offsite purchase conversions attributed to a 7-day click, as tracked by Facebook Pixel. |
metric |
actionsReportable.actionTypeValueMap.comment |
actionsReportable.actionTypeValueMap.comment |
The number of comments on content that are reportable. |
metric |
actionsReportable.actionTypeValueMap.link_click |
actionsReportable.actionTypeValueMap.link_click |
The number of link clicks on content that are reportable. |
metric |
actionsReportable.actionTypeValueMap.mobile_app_install |
actionsReportable.actionTypeValueMap.mobile_app_install |
The count of reportable mobile app install actions. |
metric |
actionsReportable.actionTypeValueMap.post |
actionsReportable.actionTypeValueMap.post |
The number of posts or actions related to posts that are reportable. |
metric |
actionsReportable.actionTypeValueMap.post_like |
actionsReportable.actionTypeValueMap.post_like |
The number of post likes that are reportable. |
metric |
actionsReportable.actionTypeValueMap.video_view |
actionsReportable.actionTypeValueMap.video_view |
The number of video views that are reportable. |
metric |
actionscomment |
actionscomment |
A metric representing the total number of comments received on posts or content across social networks. |
metric |
actionslanding_page_view |
actionslanding_page_view |
The number of times a landing page was viewed as a result of an action. |
metric |
actionslike |
actionslike |
A metric representing the total number of likes and reactions received on posts or content across social networks. |
metric |
actionspost |
actionspost |
Data related to actions performed on messages, such as replies, likes, or shares. This may represent a count, status, or a flag indicating an action has occurred. |
metric |
actionspost_engagement |
actionspost_engagement |
A metric representing the total engagement received on posts, including likes, comments, and shares. |
metric |
actionsvideo_view |
actionsvideo_view |
A metric representing the total number of video views. |
metric |
adChannel |
adChannel |
The advertising channel or platform used for an ad (e.g., Facebook, Instagram, LinkedIn). |
dimension |
adChannelId |
adChannelId |
The unique identifier for the advertising channel. |
dimension |
adChannelId_{NUM} |
adChannelId_{NUM} |
The unique identifier for the advertising channel. |
metric |
adName |
adName |
The name given to an advertisement. |
dimension |
adName_{NUM} |
adName_{NUM} |
The name of a specific advertisement. This field categorizes data by individual ad campaigns or creatives. |
dimension |
adObjective |
adObjective |
The marketing objective set for an advertisement (e.g., brand awareness, lead generation, conversions). |
dimension |
adObjective_{NUM} |
adObjective_{NUM} |
The marketing objective set for an advertisement (e.g., brand awareness, lead generation, conversions). |
dimension |
adSetId |
adSetId |
The identifier for an ad set, which is a group of ads that share settings for targeting, scheduling, and bidding. |
dimension |
adSetId_{NUM} |
adSetId_{NUM} |
The identifier for an ad set, which is a group of ads that share settings for targeting, scheduling, and bidding. The {NUM} suffix indicates a potential for multiple ad set IDs or time-series data. |
dimension |
adSetSprinklrId |
adSetSprinklrId |
Sprinklr’s internal identifier for an ad set. |
dimension |
adSetSprinklrId_{NUM} |
adSetSprinklrId_{NUM} |
Sprinklr’s internal identifier for an ad set, which is a group of ads that share settings for targeting, scheduling, and bidding. The {NUM} suffix indicates a potential for multiple ad set IDs or time-series data. |
dimension |
adVariantId |
adVariantId |
The unique identifier for a specific variant of an advertisement used for A/B testing or different creative versions. |
dimension |
adVariantSprinklrId |
adVariantSprinklrId |
The unique Sprinklr identifier for a specific ad variant. |
dimension |
adVariantSprinklrId_{NUM} |
adVariantSprinklrId_{NUM} |
The unique Sprinklr identifier for a specific ad variant. |
dimension |
ad_id |
ad_id |
The unique identifier for an advertisement. |
dimension |
ad_name |
ad_name |
The name given to an advertisement. |
dimension |
adset_id |
adset_id |
The identifier for an ad set, which is a group of ads that share settings for targeting, scheduling, and bidding. |
dimension |
adset_name |
adset_name |
The name of an ad set, which is a group of ads with similar targeting, budget, and schedule. |
dimension |
age_{NUM} |
age_{NUM} |
The age demographic of the audience interacting with content or ads. |
dimension |
baseLandingPageUrl_{NUM} |
baseLandingPageUrl_{NUM} |
The base URL of the landing page associated with an advertisement or campaign. |
dimension |
campaign_id |
campaign_id |
The unique identifier for a marketing campaign. |
dimension |
campaign_name |
campaign_name |
The name of the marketing campaign. |
dimension |
channelCampaignId |
channelCampaignId |
The identifier for a campaign within a specific social or advertising channel. |
dimension |
channelCampaignId_{NUM} |
channelCampaignId_{NUM} |
The unique identifier for a campaign within a specific advertising channel. |
dimension |
channel_type |
channel_type |
The type of social media or communication channel (e.g., Facebook, Twitter, Instagram). |
dimension |
city |
city |
The city from which an interaction or event originated. |
dimension |
clicks |
clicks |
The total number of clicks on an ad or content. This metric provides an estimated number of clicks on posts. |
metric |
The total number of clicks across all social media channels. |
metric |
||
clientId |
clientId |
The unique identifier for the client in the Sprinklr platform. |
dimension |
clientName |
clientName |
The name of the client or organization associated with the data. Used for grouping and filtering data by client. |
dimension |
The total number of comments received on posts or content on Meta platforms (Facebook, Instagram). |
metric |
||
The number of comments received on TikTok content. |
metric |
||
costPerAppInstall |
costPerAppInstall |
The average cost incurred for each mobile application installation. |
metric |
costPerStoreVisits |
costPerStoreVisits |
The average cost incurred for each store visit attributed to advertising. |
metric |
costPerVideoView |
costPerVideoView |
The average cost incurred for each video view. |
metric |
cost_per_link_click |
cost_per_link_click |
The average cost incurred for each click on a link within an advertisement or post. |
metric |
cost_per_post_engagement |
cost_per_post_engagement |
The average cost incurred for each engagement (e.g., likes, comments, shares, clicks) with a post. |
metric |
creativeName |
creativeName |
The name given to the creative asset used in an advertisement. |
dimension |
creativeType |
creativeType |
The type of creative asset used in an advertisement (e.g., image, video, carousel). |
dimension |
currency |
currency |
The currency used for reporting financial metrics related to advertising. |
dimension |
date |
date |
The specific date for which the reporting data is recorded. |
dimension |
date_start |
date_start |
The start date for the reporting period. |
dimension |
date_{NUM} |
date_{NUM} |
The specific date for which the reporting data is recorded. The {NUM} suffix indicates a potential for multiple date points or time-series aggregation. |
dimension |
derivedDevice |
derivedDevice |
The inferred device type from which an action or impression originated. |
dimension |
engagementRate |
engagementRate |
The rate at which users engage with content, calculated as engagements divided by reach or impressions. |
metric |
engagements |
engagements |
The total number of interactions with content, including likes, comments, and shares. |
metric |
The total engagement (likes, comments, shares) received on posts or content on Meta platforms (Facebook, Instagram). |
metric |
||
facebookPosition |
facebookPosition |
The placement or position where an advertisement or post appeared on Facebook (e.g., News Feed, Right-Hand Column). |
dimension |
facebookPosition_{NUM} |
facebookPosition_{NUM} |
The position where an ad was displayed on Facebook (e.g., News Feed, Right Column, Audience Network). |
dimension |
facebook_region |
facebook_region |
The geographic region associated with Facebook activity or ad targeting. |
dimension |
fbPostAngryReactions |
fbPostAngryReactions |
The number of ‘Angry’ reactions received on a Facebook post. |
metric |
fbPostEngagementRate |
fbPostEngagementRate |
The rate at which users engage with Facebook posts, calculated as engagements divided by reach or impressions on Facebook. |
metric |
fbPostHahaReactions |
fbPostHahaReactions |
The number of ‘Haha’ reactions received on a Facebook post. |
metric |
fbPostLikeReactions |
fbPostLikeReactions |
The number of ‘like’ reactions received on Facebook posts. |
metric |
fbPostLoveReactions |
fbPostLoveReactions |
The number of ‘Love’ reactions received on a Facebook post. |
metric |
fbPostSadReactions |
fbPostSadReactions |
The number of ‘Sad’ reactions received on a Facebook post. |
metric |
fbVideoViewsRate |
fbVideoViewsRate |
The rate at which Facebook videos are viewed, often calculated as the number of video views divided by impressions. |
metric |
fb_link_click_through_rate |
fb_link_click_through_rate |
The percentage of people who clicked on a link within a Facebook post or advertisement after seeing it. |
metric |
follower_count |
follower_count |
The total number of followers for a social media profile. |
metric |
followers |
followers |
The total number of followers across all social networks. |
metric |
followers_PERCENTAGE_CHANGE |
followers_PERCENTAGE_CHANGE |
The percentage change in the total number of followers over a specified period. This is a projection decoration type. |
metric |
The number of new followers gained on TikTok. |
metric |
||
gender_{NUM} |
gender_{NUM} |
The gender demographic of the audience interacting with content or ads. |
dimension |
impressionDevice |
impressionDevice |
The device type on which an impression was served or an action was performed. |
dimension |
impressionEarnedPotential |
impressionEarnedPotential |
The potential number of impressions generated through earned media, such as shares, mentions, or organic reach. |
metric |
impressionEarnedPotential_PERCENTAGE_CHANGE |
impressionEarnedPotential_PERCENTAGE_CHANGE |
The percentage change in the estimated potential number of earned impressions over a specified period. This is a projection decoration type. |
metric |
impressionOwnedPotentialCount |
impressionOwnedPotentialCount |
The potential number of impressions generated through owned media channels, such as brand-owned social media profiles or websites. |
metric |
impressionOwnedPotentialCount_PERCENTAGE_CHANGE |
impressionOwnedPotentialCount_PERCENTAGE_CHANGE |
The percentage change in the estimated potential number of owned impressions over a specified period. This is a projection decoration type. |
metric |
impressionPotentialTotal |
impressionPotentialTotal |
The total potential number of impressions across all media types (earned, owned, paid). |
metric |
impressionPotentialTotal_PERCENTAGE_CHANGE |
impressionPotentialTotal_PERCENTAGE_CHANGE |
The percentage change in the total estimated potential number of impressions over a specified period. This is a projection decoration type. |
metric |
impressions |
impressions |
The total number of times an ad or content was displayed. |
metric |
The total number of times content was displayed across all social media channels. |
metric |
||
inline_link_clicks |
inline_link_clicks |
The number of clicks on links within the ad creative itself, rather than external calls-to-action. |
metric |
lifetimePIFrequency |
lifetimePIFrequency |
A metric measuring the frequency of page impressions or post interactions over the entire lifespan of a piece of content or campaign. |
metric |
lifetimePIUniqueImpressions |
lifetimePIUniqueImpressions |
A metric indicating the total number of unique page impressions or post interactions gathered over the entire duration of a piece of content or campaign. |
metric |
The total number of likes received on posts or content on Meta platforms (Facebook, Instagram). |
metric |
||
The number of likes received on TikTok content. |
metric |
||
The number of clicks on links within content or ads on Meta platforms. |
metric |
||
linkedin.comments |
linkedin.comments |
The number of comments received on LinkedIn posts. |
metric |
linkedin.externalWebsiteConversions |
linkedin.externalWebsiteConversions |
The number of conversions on an external website attributed to LinkedIn ads. |
metric |
linkedin.landingPageClicks |
linkedin.landingPageClicks |
The number of clicks on landing pages attributed to LinkedIn ads. |
metric |
linkedin.linkedInLikes |
linkedin.linkedInLikes |
The number of likes received on LinkedIn posts. |
metric |
linkedin.oneClickLeadFormOpens |
linkedin.oneClickLeadFormOpens |
The number of one-click lead form opens on LinkedIn attributed to ads. |
metric |
linkedin.oneClickLeads |
linkedin.oneClickLeads |
The number of one-click leads generated on LinkedIn attributed to ads. |
metric |
linkedin.opens |
linkedin.opens |
The number of opens for content on LinkedIn (e.g., Sponsored InMail opens). |
metric |
linkedin.shares |
linkedin.shares |
The number of shares received on LinkedIn posts. |
metric |
linkedin.textUrlClicks |
linkedin.textUrlClicks |
The number of clicks on text URLs within LinkedIn content or ads. |
metric |
linkedin.totalEngagements |
linkedin.totalEngagements |
The total number of engagements (likes, comments, shares) on LinkedIn content. |
metric |
linkedin.videoCompletions |
linkedin.videoCompletions |
The number of times a video was watched to 100% completion on LinkedIn. |
metric |
linkedin.videoViews |
linkedin.videoViews |
The number of video views (at least 3 seconds) on LinkedIn. |
metric |
linkedinInMailSends |
linkedinInMailSends |
The number of Sponsored InMail messages sent on LinkedIn. |
metric |
measurementTime |
measurementTime |
The timestamp indicating when a metric was measured. |
dimension |
measurementTime_{NUM} |
measurementTime_{NUM} |
The timestamp indicating when a metric was measured. |
metric |
messageCount |
messageCount |
The total number of messages or posts. |
metric |
metrics |
metrics |
A collection of numerical measurements that quantify performance, such as engagement rate, reach, and impressions. |
metric |
offsiteConversionCompleteRegistrationFBPixel |
offsiteConversionCompleteRegistrationFBPixel |
The number of completed registration events recorded by the Facebook Pixel on an external website. |
metric |
offsiteConversionPurchaseFBPixel |
offsiteConversionPurchaseFBPixel |
The count of offsite purchase conversions tracked by Facebook Pixel. |
metric |
offsiteConversionPurchaseFBPixelValue |
offsiteConversionPurchaseFBPixelValue |
The monetary value of offsite purchase conversions tracked by Facebook Pixel. |
metric |
outboundClicks |
outboundClicks |
The number of clicks that led users away from the social media platform to an external website. |
metric |
The number of page views on Meta platforms, often related to Facebook pages or profiles. |
metric |
||
The total number of page views received on content published on Snapchat. |
metric |
||
paidInitiativeChannelId |
paidInitiativeChannelId |
The unique identifier for the channel used in a paid advertising initiative. |
dimension |
paidInitiativeChannelId_{NUM} |
paidInitiativeChannelId_{NUM} |
The unique identifier for the channel used in a paid advertising initiative. |
dimension |
paidInitiativeId |
paidInitiativeId |
The identifier for a specific paid initiative or advertisement campaign. |
dimension |
paidInitiativeId_{NUM} |
paidInitiativeId_{NUM} |
The unique identifier for a paid advertising initiative or campaign. |
dimension |
paidInitiativeSprinklrId |
paidInitiativeSprinklrId |
Sprinklr’s internal identifier for a specific paid initiative or advertisement campaign. |
dimension |
paidInitiativeSprinklrId_{NUM} |
paidInitiativeSprinklrId_{NUM} |
The unique Sprinklr identifier for a paid advertising initiative or campaign. |
dimension |
participation |
participation |
Measures the level of user engagement or interaction with content, campaigns, or other entities within the platform, encompassing various metrics like likes, shares, comments, or views. |
metric |
participation_PERCENTAGE_CHANGE |
participation_PERCENTAGE_CHANGE |
The percentage change in user participation over a specified period. This is a projection decoration type. |
metric |
piEndDate |
piEndDate |
The end date of a paid advertising initiative or campaign. |
dimension |
piStartDate |
piStartDate |
The start date of a paid advertising initiative or campaign. |
dimension |
pinterest.clickThrough |
pinterest.clickThrough |
The total number of clicks on a Pin or ad that led to an offsite destination on Pinterest. |
metric |
pinterest.earnedMRCVideoViews |
pinterest.earnedMRCVideoViews |
The number of earned (organic) video views on Pinterest that meet Media Rating Council (MRC) standards. |
metric |
pinterest.earnedVideoWatchesAt100Percent |
pinterest.earnedVideoWatchesAt100Percent |
The number of earned (organic) video views on Pinterest completed to 100%. |
metric |
pinterest.paidMRCVideoViews |
pinterest.paidMRCVideoViews |
The number of paid video views on Pinterest that meet Media Rating Council (MRC) standards. |
metric |
pinterest.paidVideoWatchesAt100Percent |
pinterest.paidVideoWatchesAt100Percent |
The number of paid video views on Pinterest completed to 100%. |
metric |
pinterest.totalMRCVideoViews |
pinterest.totalMRCVideoViews |
The total number of video views (organic + paid) on Pinterest that meet Media Rating Council (MRC) standards. |
metric |
pinterest.totalVideoWatchesAt100Percent |
pinterest.totalVideoWatchesAt100Percent |
The total number of video views (organic + paid) on Pinterest completed to 100%. |
metric |
pinterest.totalVideoWatchesAt25Percent |
pinterest.totalVideoWatchesAt25Percent |
The total number of times a video on Pinterest was watched for at least 25% of its duration. |
metric |
pinterest.totalVideoWatchesAt50Percent |
pinterest.totalVideoWatchesAt50Percent |
The total number of times a video on Pinterest was watched for at least 50% of its duration. |
metric |
pinterest.totalVideoWatchesAt75Percent |
pinterest.totalVideoWatchesAt75Percent |
The total number of times a video on Pinterest was watched for at least 75% of its duration. |
metric |
pinterestClickThroughRate |
pinterestClickThroughRate |
The percentage of impressions that resulted in a click-through on a Pin or ad on Pinterest. |
metric |
pinterestCostPerClick |
pinterestCostPerClick |
The average cost incurred for each click on a Pin or ad on Pinterest. |
metric |
pinterestCostPerMRCVideoView |
pinterestCostPerMRCVideoView |
The average cost incurred for each video view on Pinterest that meets the Media Rating Council (MRC) standards for viewability. |
metric |
pinterestEngagement |
pinterestEngagement |
A general metric representing user engagement with content on Pinterest (e.g., saves, close-ups, clicks). |
metric |
post_engagement |
post_engagement |
The total engagement received on posts, including likes, comments, and shares. |
metric |
post_reaction_like |
post_reaction_like |
The total number of ‘like’ reactions received on a post. |
metric |
publisherPlatform |
publisherPlatform |
The social media or advertising platform where content was published or an ad was run (e.g., Facebook, Pinterest, Twitter). |
dimension |
publisherPlatform_{NUM} |
publisherPlatform_{NUM} |
The social media platform where the content was published (e.g., Facebook, Twitter, Instagram). |
dimension |
The total number of purchases attributed to activity on Meta platforms. |
metric |
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The number of in-app purchases attributed to Snapchat activity. |
metric |
||
The number of web purchases attributed to Snapchat activity. |
metric |
||
reactions |
reactions |
The total number of reactions (e.g., like, love, haha) received on posts or content. |
metric |
reportingEnds_{NUM} |
reportingEnds_{NUM} |
The end date for the reporting period. |
dimension |
reportingStarts_{NUM} |
reportingStarts_{NUM} |
The start date for the reporting period. |
dimension |
results |
results |
An array containing the individual data records or rows returned by the reporting API query. |
metric |
A field indicating the complete set of results, potentially the total count of records or a flag to retrieve all available data without pagination. |
metric |
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segmentedAdDma_{NUM} |
segmentedAdDma_{NUM} |
A Designated Market Area (DMA) used for segmenting ad performance data. |
dimension |
segmentedAdRegion_{NUM} |
segmentedAdRegion_{NUM} |
A geographic region used for segmenting ad performance data. |
dimension |
The total number of shares received on posts or content on Meta platforms (Facebook, Instagram). |
metric |
||
The number of times content was shared on Snapchat. |
metric |
||
The number of shares for a TikTok video post. |
metric |
||
snapchat.quartile1 |
snapchat.quartile1 |
The number of views where a Snapchat video was watched to 25% completion. |
metric |
snapchat.quartile2 |
snapchat.quartile2 |
The number of views where a Snapchat video was watched to 50% completion. |
metric |
snapchat.quartile3 |
snapchat.quartile3 |
The number of views where a Snapchat video was watched to 75% completion. |
metric |
snapchat.saves |
snapchat.saves |
The number of times content was saved on Snapchat. |
metric |
snapchat.shares |
snapchat.shares |
The number of times content was shared on Snapchat. |
metric |
snapchat.snapchatVideoViews |
snapchat.snapchatVideoViews |
The total number of video views on Snapchat. |
metric |
snapchat.storyCompletes |
snapchat.storyCompletes |
The number of times a Snapchat story was viewed to completion. |
metric |
snapchat.storyOpens |
snapchat.storyOpens |
The number of times a Snapchat story was opened. |
metric |
snapchat.swipes |
snapchat.swipes |
Metric representing the number of swipe-up actions on content published on Snapchat. |
metric |
snapchat.viewCompletion |
snapchat.viewCompletion |
The percentage of a Snapchat video or story that was viewed. |
metric |
snapchatCountry |
snapchatCountry |
The country from which Snapchat engagement originated. |
dimension |
snapchatRegion |
snapchatRegion |
The region within a country from which Snapchat engagement originated. |
dimension |
social_network_name |
social_network_name |
The name of the social network where the data originated. |
dimension |
spend |
spend |
The total amount of money spent on an advertising campaign or paid initiative. |
metric |
The total amount of money spent on advertising across all social media channels. |
metric |
||
The total amount of money spent on advertising across all social media channels, converted to USD. |
metric |
||
spent |
spent |
The total amount of money spent on an advertising campaign or paid initiative. |
metric |
spentInUSD |
spentInUSD |
The total amount of money spent on an advertising campaign or paid initiative, converted to USD. |
metric |
storeVisits |
storeVisits |
A metric tracking the number of visits to a physical store location, often attributed to marketing campaigns. |
metric |
The number of times a Snapchat story was opened. |
metric |
||
targetActions |
targetActions |
The number of target actions achieved by an advertisement. |
metric |
targetGroupId |
targetGroupId |
An identifier for the target audience group of an advertisement or campaign. |
dimension |
totalEngagement |
totalEngagement |
The combined total of likes (including reactions), comments, and shares on a post across all social media channels. |
metric |
totalReach |
totalReach |
The estimated total number of unique people who were reached by a message across social networks. |
metric |
twClickRate |
twClickRate |
The percentage of impressions that resulted in a click on a post or advertisement on Twitter. |
metric |
urlClicks |
urlClicks |
The total number of clicks on a URL. |
metric |
videoP100WatchedActions |
videoP100WatchedActions |
The number of times a video was watched to 100% completion. |
metric |
videoP25WatchedActions |
videoP25WatchedActions |
The number of times a video received a watched action for at least 25% of its duration. This is a generic video watch completion metric. |
metric |
videoP50WatchedActions |
videoP50WatchedActions |
The number of times a video received a watched action for at least 50% of its duration. This is a generic video watch completion metric. |
metric |
videoP75WatchedActions |
videoP75WatchedActions |
The number of times a video received a watched action for at least 75% of its duration. This is a generic video watch completion metric. |
metric |
videoTotalViews |
videoTotalViews |
The total number of video views. |
metric |
video_p100_watched_actions |
video_p100_watched_actions |
The number of times a video was watched to 100% completion. |
metric |
video_p25_watched_actions |
video_p25_watched_actions |
The number of times a video was watched to at least 25% completion. |
metric |
video_p50_watched_actions |
video_p50_watched_actions |
The number of times a video was watched to at least 50% completion. |
metric |
video_p75_watched_actions |
video_p75_watched_actions |
The number of times a video was watched to at least 75% completion. |
metric |
video_p95_watched_actions |
video_p95_watched_actions |
The number of times a video was watched to at least 95% completion. |
metric |
The number of times a video was watched to completion on Meta platforms (Facebook, Instagram). |
metric |
||
The number of times a video was watched to 100% completion on Snapchat. |
metric |
||
The number of times a video was watched to 100% completion on TikTok. |
metric |
||
The total number of video views on Meta platforms (Facebook, Instagram). |
metric |
||
The total number of video views on Snapchat. |
metric |
||
The total number of video views on TikTok. |
metric |