Sprinklr: Most-used fields#
The table below gives information about most-used fields that you can import from Sprinklr. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
ACCOUNT_ID_{NUM} |
ACCOUNT_ID_{NUM} |
The internal Sprinklr ID number associated with the account. Only available if IS_DELETED = false. |
dimension |
ACTUAL_LINK_{NUM} |
ACTUAL_LINK_{NUM} |
The full link as published in the post or message. |
dimension |
Age |
Age |
dimension |
|
BRAND_ID_{NUM} |
BRAND_ID_{NUM} |
dimension |
|
CAMPAIGN_ID_DIMENSION |
CAMPAIGN_ID_DIMENSION |
A dimension representing the unique identifier for a marketing campaign. |
dimension |
CAMPAIGN_ID_DIMENSION_{NUM} |
CAMPAIGN_ID_DIMENSION_{NUM} |
The unique identifier for a campaign, used as a dimension for reporting. |
dimension |
CAMPAIGN_ID_{NUM} |
CAMPAIGN_ID_{NUM} |
The unique identifier for a campaign. |
dimension |
COUNTRY |
COUNTRY |
The country associated with the data point, often used as a geographical dimension. |
dimension |
CPE |
CPE |
metric |
|
CPM |
CPM |
CPM |
metric |
CPM_REACH_{NUM} |
CPM_REACH_{NUM} |
Cost per thousand impressions to estimate the reach of a campaign or post. |
metric |
CPTUC |
CPTUC |
metric |
|
DOMAINS_{NUM} |
DOMAINS_{NUM} |
dimension |
|
D_ACCOUNTIDEXTERNAL_{NUM} |
D_ACCOUNTIDEXTERNAL_{NUM} |
The external account ID from the social network or platform. |
metric |
D_ACCOUNTURL_{NUM} |
D_ACCOUNTURL_{NUM} |
dimension |
|
D_ACCOUNTUSERID_{NUM} |
D_ACCOUNTUSERID_{NUM} |
dimension |
|
D_PERMALINK_{NUM} |
D_PERMALINK_{NUM} |
The permanent link or URL of a specific post or content item. |
dimension |
D_PIENDDATE_{NUM} |
D_PIENDDATE_{NUM} |
The end date of the requested query for a paid initiative or post insight. |
dimension |
D_PISTARTDATE_{NUM} |
D_PISTARTDATE_{NUM} |
The start date of the requested query for a paid initiative or post insight. |
dimension |
D_POSTIDEXTERNAL_{NUM} |
D_POSTIDEXTERNAL_{NUM} |
The external ID number associated with an outbound post from the social network. |
metric |
D_STATUSIDEXTERNAL_{NUM} |
D_STATUSIDEXTERNAL_{NUM} |
metric |
|
ENGAGEMENT |
ENGAGEMENT |
A common Sprinklr metric that totals the number of likes, reactions, comments, and shares across social networks. |
metric |
FACEBOOK_PAGE_FANS |
FACEBOOK_PAGE_FANS |
The total number of followers or ‘fans’ of a Facebook page. |
metric |
Facebook Region |
Facebook Region |
dimension |
|
GATING_ENABLED |
GATING_ENABLED |
dimension |
|
Gender |
Gender |
dimension |
|
IS_AUTO_IMPORTED_{NUM} |
IS_AUTO_IMPORTED_{NUM} |
dimension |
|
IS_DARK_POST |
IS_DARK_POST |
dimension |
|
IS_DELETED |
IS_DELETED |
Indicates whether a message or post has been deleted from the social network. |
dimension |
IS_DELETED_{NUM} |
IS_DELETED_{NUM} |
Indicates whether a message or post has been deleted from the social network. |
dimension |
IS_GIF |
IS_GIF |
dimension |
|
IS_IGTV_POST |
IS_IGTV_POST |
dimension |
|
IS_IG_REEL_POST |
IS_IG_REEL_POST |
Indicates if an Instagram post is a Reel. |
dimension |
IS_LIVE_VIDEO |
IS_LIVE_VIDEO |
dimension |
|
IS_SPONSORED |
IS_SPONSORED |
Indicates if the post is sponsored content, often related to paid advertising. |
dimension |
IS_SPONSORED_{NUM} |
IS_SPONSORED_{NUM} |
dimension |
|
IS_STORY_POST_{NUM} |
IS_STORY_POST_{NUM} |
dimension |
|
LIKES_COUNT |
LIKES_COUNT |
The total number of likes and reactions received on a post across all social media channels. |
metric |
Lifetime_Budget |
Lifetime_Budget |
metric |
|
MEDIA_TYPE |
MEDIA_TYPE |
The type of media included in the post, such as Photo, Video, Link, Album, or Text. |
dimension |
MEDIA_TYPE_{NUM} |
MEDIA_TYPE_{NUM} |
The type of media contained in the message, such as PHOTO, VIDEO, LINK, or TEXT. |
dimension |
MENTIONS_COUNT |
MENTIONS_COUNT |
metric |
|
MESSAGE_CONTENT |
MESSAGE_CONTENT |
The actual text and media content of a message or post. |
dimension |
MESSAGE_CONTENT_{NUM} |
MESSAGE_CONTENT_{NUM} |
The textual content of an outbound message sent from an account. |
dimension |
MONTH_OF_YEAR_{NUM} |
MONTH_OF_YEAR_{NUM} |
The month of the year for the data point. |
dimension |
M_ACCOUNT_INSIGHTS_FOLLOWERS_COUNT_{NUM} |
M_ACCOUNT_INSIGHTS_FOLLOWERS_COUNT_{NUM} |
The total number of followers across all social networks for a given account. |
metric |
M_ACCOUNT_INSIGHTS_PINTEREST_USER_FOLLOWERS_{NUM} |
M_ACCOUNT_INSIGHTS_PINTEREST_USER_FOLLOWERS_{NUM} |
The number of followers for a Pinterest user account. |
metric |
M_ACCOUNT_INSIGHTS_PINTEREST_USER_PIN_COUNT_{NUM} |
M_ACCOUNT_INSIGHTS_PINTEREST_USER_PIN_COUNT_{NUM} |
metric |
|
M_ACCOUNT_INSIGHTS_TIKTOK_BUSINESS_ACCOUNT_FOLLOWERS_{NUM} |
M_ACCOUNT_INSIGHTS_TIKTOK_BUSINESS_ACCOUNT_FOLLOWERS_{NUM} |
The number of followers for a TikTok business account. |
metric |
M_ACCOUNT_INSIGHTS_TIKTOK_BUSINESS_ACCOUNT_PROFILE_VIEWS_{NUM} |
M_ACCOUNT_INSIGHTS_TIKTOK_BUSINESS_ACCOUNT_PROFILE_VIEWS_{NUM} |
The number of profile views for a TikTok business account. |
metric |
M_ACCOUNT_INSIGHTS_TWITTER_FOLLOWERS_COUNT_{NUM} |
M_ACCOUNT_INSIGHTS_TWITTER_FOLLOWERS_COUNT_{NUM} |
The number of followers for a Twitter account. |
metric |
M_AGENT_STATUS_REPORT_POST_SHARE_COUNT_{NUM} |
M_AGENT_STATUS_REPORT_POST_SHARE_COUNT_{NUM} |
The total number of shares for posts as reported by an agent status report. |
metric |
M_DAILY_AD_REPORT_STAT_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_LINK_CLICK_{NUM} |
M_DAILY_AD_REPORT_STAT_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_LINK_CLICK_{NUM} |
The number of link clicks for ads in a daily ad report. |
metric |
M_DAILY_AD_REPORT_STAT_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_MOBILE_APP_INSTALL_{NUM} |
M_DAILY_AD_REPORT_STAT_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_MOBILE_APP_INSTALL_{NUM} |
The number of mobile app installs attributed to ads in a daily ad report. |
metric |
M_DAILY_AD_REPORT_STAT_IMPRESSIONS_{NUM} |
M_DAILY_AD_REPORT_STAT_IMPRESSIONS_{NUM} |
The total number of times an ad was shown in a daily ad report. |
metric |
M_DAILY_AD_REPORT_STAT_SPENT_{NUM} |
M_DAILY_AD_REPORT_STAT_SPENT_{NUM} |
The total amount of money spent on ads in a daily ad report. |
metric |
M_DAILY_AD_STAT_ACM_GLOBAL_VIDEO_VIEWS_{NUM}_{NUM} |
M_DAILY_AD_STAT_ACM_GLOBAL_VIDEO_VIEWS_{NUM}_{NUM} |
The global number of video views for ads. |
metric |
M_DAILY_AD_STAT_ACM_PINTEREST_ENGAGEMENT_RATE_{NUM}_{NUM} |
M_DAILY_AD_STAT_ACM_PINTEREST_ENGAGEMENT_RATE_{NUM}_{NUM} |
The engagement rate for Pinterest ads, typically measured as interactions per impression. |
metric |
M_DAILY_AD_STAT_ACM_PINTEREST_VIDEO_COMPLETION_RATE_{NUM}_{NUM} |
M_DAILY_AD_STAT_ACM_PINTEREST_VIDEO_COMPLETION_RATE_{NUM}_{NUM} |
The percentage of Pinterest ad video views that were watched to completion. |
metric |
M_DAILY_AD_STAT_ACM_PINTEREST_VIDEO_VIEW_RATE_{NUM}_{NUM} |
M_DAILY_AD_STAT_ACM_PINTEREST_VIDEO_VIEW_RATE_{NUM}_{NUM} |
The rate at which Pinterest ad videos are viewed, usually views per impression. |
metric |
M_DAILY_AD_STAT_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_APP_INSTALL_{NUM} |
M_DAILY_AD_STAT_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_APP_INSTALL_{NUM} |
The number of app installs attributed to ads. |
metric |
M_DAILY_AD_STAT_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_MOBILE_APP_INSTALL_{NUM} |
M_DAILY_AD_STAT_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_MOBILE_APP_INSTALL_{NUM} |
The number of mobile app installs attributed to ads. |
metric |
M_DAILY_AD_STAT_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_OFFLINE_CONVERSION_INITIATE_CHECKOUT_{NUM} |
M_DAILY_AD_STAT_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_OFFLINE_CONVERSION_INITIATE_CHECKOUT_{NUM} |
metric |
|
M_DAILY_AD_STAT_BY_DMA_CLICKS_{NUM} |
M_DAILY_AD_STAT_BY_DMA_CLICKS_{NUM} |
The number of clicks on ads, broken down by Designated Market Area (DMA). |
metric |
M_DAILY_AD_STAT_BY_DMA_IMPRESSIONS_{NUM} |
M_DAILY_AD_STAT_BY_DMA_IMPRESSIONS_{NUM} |
The number of ad impressions, broken down by Designated Market Area (DMA). |
metric |
M_DAILY_AD_STAT_BY_DMA_SPENTINUSD_{NUM} |
M_DAILY_AD_STAT_BY_DMA_SPENTINUSD_{NUM} |
The amount spent on ads in USD, broken down by Designated Market Area (DMA). |
metric |
M_DAILY_AD_STAT_BY_DMA_SPENT_{NUM} |
M_DAILY_AD_STAT_BY_DMA_SPENT_{NUM} |
The total amount spent on ads, broken down by Designated Market Area (DMA). |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_COMMENT_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_COMMENT_{NUM} |
The number of comments on ads, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_LIKE_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_LIKE_{NUM} |
The number of likes on ads, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_LINK_CLICK_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_LINK_CLICK_{NUM} |
The number of link clicks on ads, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_POST_LIKE_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_POST_LIKE_{NUM} |
The number of post likes on ads, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_POST_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_POST_{NUM} |
metric |
|
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_VIDEO_VIEW_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_VIDEO_VIEW_{NUM} |
The number of video views for ads, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_CONVERSIONSPOSTSAVES_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_CONVERSIONSPOSTSAVES_{NUM} |
metric |
|
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_FREQUENCY_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_FREQUENCY_{NUM} |
metric |
|
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_IMPRESSIONS_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_IMPRESSIONS_{NUM} |
The number of ad impressions, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_PAGE_ENGAGEMENT_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_PAGE_ENGAGEMENT_{NUM} |
metric |
|
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_POST_ENGAGEMENT_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_POST_ENGAGEMENT_{NUM} |
The level of engagement with a post via ads, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_REACTIONS_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_REACTIONS_{NUM} |
The number of reactions to ads, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_SPENTINCAD_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_SPENTINCAD_{NUM} |
The amount spent on ads in Canadian Dollars (CAD), categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_UNIQUEIMPRESSIONS_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_UNIQUEIMPRESSIONS_{NUM} |
The number of unique ad impressions, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_VIDEOP100WATCHEDACTIONS_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_VIDEOP100WATCHEDACTIONS_{NUM} |
The number of actions triggered by users who watched 100% of an ad video, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_VIDEOP25WATCHEDACTIONS_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_VIDEOP25WATCHEDACTIONS_{NUM} |
The number of actions triggered by users who watched 25% of an ad video, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_VIDEOP50WATCHEDACTIONS_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_VIDEOP50WATCHEDACTIONS_{NUM} |
The number of actions triggered by users who watched 50% of an ad video, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_VIDEOP75WATCHEDACTIONS_{NUM} |
M_DAILY_AD_STAT_BY_PLATFORM_POSITION_DEVICE_VIDEOP75WATCHEDACTIONS_{NUM} |
The number of actions triggered by users who watched 75% of an ad video, categorized by platform, ad position, and device. |
metric |
M_DAILY_AD_STAT_BY_REGION_CLICKS_{NUM} |
M_DAILY_AD_STAT_BY_REGION_CLICKS_{NUM} |
The number of clicks on ads, broken down by geographical region. |
metric |
M_DAILY_AD_STAT_BY_REGION_IMPRESSIONS_{NUM} |
M_DAILY_AD_STAT_BY_REGION_IMPRESSIONS_{NUM} |
The number of ad impressions, broken down by geographical region. |
metric |
M_DAILY_AD_STAT_BY_REGION_SPENT_{NUM} |
M_DAILY_AD_STAT_BY_REGION_SPENT_{NUM} |
The total amount spent on ads, broken down by geographical region. |
metric |
M_DAILY_AD_STAT_ENGAGEMENTS_{NUM} |
M_DAILY_AD_STAT_ENGAGEMENTS_{NUM} |
The total number of engagements (likes, comments, shares) with ads. |
metric |
M_DAILY_AD_STAT_FACEBOOKCONVERSIONSCONTACTTOTAL_{NUM} |
M_DAILY_AD_STAT_FACEBOOKCONVERSIONSCONTACTTOTAL_{NUM} |
metric |
|
M_DAILY_AD_STAT_IMPRESSIONS_{NUM} |
M_DAILY_AD_STAT_IMPRESSIONS_{NUM} |
The total number of times an ad was shown. |
metric |
M_DAILY_AD_STAT_LINKEDIN_ONECLICKLEADFORMOPENS_{NUM} |
M_DAILY_AD_STAT_LINKEDIN_ONECLICKLEADFORMOPENS_{NUM} |
metric |
|
M_DAILY_AD_STAT_LINKEDIN_ONECLICKLEADS_{NUM} |
M_DAILY_AD_STAT_LINKEDIN_ONECLICKLEADS_{NUM} |
metric |
|
M_DAILY_AD_STAT_OFFSITECONVERSIONADDTOCARTFBPIXEL_{NUM} |
M_DAILY_AD_STAT_OFFSITECONVERSIONADDTOCARTFBPIXEL_{NUM} |
metric |
|
M_DAILY_AD_STAT_OFFSITECONVERSIONPURCHASEFBPIXEL_{NUM} |
M_DAILY_AD_STAT_OFFSITECONVERSIONPURCHASEFBPIXEL_{NUM} |
metric |
|
M_DAILY_AD_STAT_OFFSITECONVERSIONSEARCHFBPIXEL_{NUM} |
M_DAILY_AD_STAT_OFFSITECONVERSIONSEARCHFBPIXEL_{NUM} |
metric |
|
M_DAILY_AD_STAT_OFFSITECONVERSIONVIEWCONTENTFBPIXEL_{NUM} |
M_DAILY_AD_STAT_OFFSITECONVERSIONVIEWCONTENTFBPIXEL_{NUM} |
metric |
|
M_DAILY_AD_STAT_PINTERESTCONVERSIONCOST_{NUM} |
M_DAILY_AD_STAT_PINTERESTCONVERSIONCOST_{NUM} |
metric |
|
M_DAILY_AD_STAT_PINTERESTCONVERSION_{NUM} |
M_DAILY_AD_STAT_PINTERESTCONVERSION_{NUM} |
metric |
|
M_DAILY_AD_STAT_PINTERESTCOSTPERCLICK_{NUM} |
M_DAILY_AD_STAT_PINTERESTCOSTPERCLICK_{NUM} |
metric |
|
M_DAILY_AD_STAT_PINTEREST_APPINSTALLS_{NUM} |
M_DAILY_AD_STAT_PINTEREST_APPINSTALLS_{NUM} |
metric |
|
M_DAILY_AD_STAT_PINTEREST_PAIDAPPINSTALLSVIEWS_{NUM} |
M_DAILY_AD_STAT_PINTEREST_PAIDAPPINSTALLSVIEWS_{NUM} |
metric |
|
M_DAILY_AD_STAT_PINTEREST_TOTALCLICKADDTOCARTQUANTITY_{NUM} |
M_DAILY_AD_STAT_PINTEREST_TOTALCLICKADDTOCARTQUANTITY_{NUM} |
metric |
|
M_DAILY_AD_STAT_PINTEREST_TOTALVIEWADDTOCARTVALUE_{NUM} |
M_DAILY_AD_STAT_PINTEREST_TOTALVIEWADDTOCARTVALUE_{NUM} |
metric |
|
M_DAILY_AD_STAT_SNAPCHAT_TOTALINSTALLS_{NUM} |
M_DAILY_AD_STAT_SNAPCHAT_TOTALINSTALLS_{NUM} |
metric |
|
M_DAILY_AD_STAT_SPENT_{NUM} |
M_DAILY_AD_STAT_SPENT_{NUM} |
The total amount of money spent on ads. |
metric |
M_DAILY_AD_STAT_TARGETACTIONS_{NUM} |
M_DAILY_AD_STAT_TARGETACTIONS_{NUM} |
metric |
|
M_DAILY_AD_STAT_UNIQUEIMPRESSIONS_{NUM} |
M_DAILY_AD_STAT_UNIQUEIMPRESSIONS_{NUM} |
The number of unique times an ad was shown to individual users. |
metric |
M_DAILY_AD_STAT_VIDEOP100WATCHEDACTIONS_{NUM} |
M_DAILY_AD_STAT_VIDEOP100WATCHEDACTIONS_{NUM} |
The number of actions triggered by users who watched 100% of an ad video. |
metric |
M_DAILY_AD_STAT_VIDEOP25WATCHEDACTIONS_{NUM} |
M_DAILY_AD_STAT_VIDEOP25WATCHEDACTIONS_{NUM} |
The number of actions triggered by users who watched 25% of an ad video. |
metric |
M_DAILY_AD_STAT_VIDEOP50WATCHEDACTIONS_{NUM} |
M_DAILY_AD_STAT_VIDEOP50WATCHEDACTIONS_{NUM} |
The number of actions triggered by users who watched 50% of an ad video. |
metric |
M_POST_INSIGHTS_BRAND_POSTS_{NUM}_{NUM} |
M_POST_INSIGHTS_BRAND_POSTS_{NUM}_{NUM} |
metric |
|
M_POST_INSIGHTS_BRAND_POSTS_{NUM}_{NUM}_CHANGE |
M_POST_INSIGHTS_BRAND_POSTS_{NUM}_{NUM}_CHANGE |
metric |
|
M_POST_INSIGHTS_BRAND_POSTS_{NUM}_{NUM}_PERCENTAGE_CHANGE |
M_POST_INSIGHTS_BRAND_POSTS_{NUM}_{NUM}_PERCENTAGE_CHANGE |
metric |
|
M_POST_INSIGHTS_ENGAGEMENT_RATE_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_ENGAGEMENT_RATE_GLOBAL_{NUM}_{NUM} |
The global engagement rate for posts, indicating interactions per impression or reach. |
metric |
M_POST_INSIGHTS_ENGAGEMENT_RATE_{NUM} |
M_POST_INSIGHTS_ENGAGEMENT_RATE_{NUM} |
The engagement rate for posts, indicating interactions per impression or reach. |
metric |
M_POST_INSIGHTS_FOLLOWER_COUNT_AT_POST_{NUM} |
M_POST_INSIGHTS_FOLLOWER_COUNT_AT_POST_{NUM} |
The total follower count of the account at the time a specific post was published. |
metric |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_IMPRESSIONS_{NUM} |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_IMPRESSIONS_{NUM} |
The total number of times an Instagram business post has been seen. |
metric |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_REACH_{NUM} |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_REACH_{NUM} |
The estimated number of unique people who saw an Instagram business post. |
metric |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_REEL_COMMENTS_{NUM} |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_REEL_COMMENTS_{NUM} |
The number of comments received on an Instagram business reel post. |
metric |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_REEL_LIKES_{NUM} |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_REEL_LIKES_{NUM} |
The number of likes received on an Instagram business reel post. |
metric |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_REEL_PLAYS_{NUM} |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_REEL_PLAYS_{NUM} |
metric |
|
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_REEL_SHARES_{NUM} |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_REEL_SHARES_{NUM} |
The number of times an Instagram business reel post was shared. |
metric |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_SAVED_{NUM} |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_SAVED_{NUM} |
metric |
|
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_STORY_REPLIES_{NUM} |
M_POST_INSIGHTS_INSTAGRAM_BUSINESS_POST_STORY_REPLIES_{NUM} |
metric |
|
M_POST_INSIGHTS_INSTAGRAM_POST_VIDEO_VIEWS_COUNT_{NUM} |
M_POST_INSIGHTS_INSTAGRAM_POST_VIDEO_VIEWS_COUNT_{NUM} |
The total count of video views for an Instagram post. |
metric |
M_POST_INSIGHTS_LINKEDIN_COMPANY_POST_COMMENTS_COUNT_{NUM} |
M_POST_INSIGHTS_LINKEDIN_COMPANY_POST_COMMENTS_COUNT_{NUM} |
The total number of comments received on a LinkedIn company post. |
metric |
M_POST_INSIGHTS_LINKEDIN_COMPANY_POST_IMPRESSIONS_COUNT_{NUM} |
M_POST_INSIGHTS_LINKEDIN_COMPANY_POST_IMPRESSIONS_COUNT_{NUM} |
The number of times a LinkedIn company post was shown to LinkedIn members. |
metric |
M_POST_INSIGHTS_LINKEDIN_COMPANY_POST_LIKES_COUNT_{NUM} |
M_POST_INSIGHTS_LINKEDIN_COMPANY_POST_LIKES_COUNT_{NUM} |
The total number of likes received on a LinkedIn company post. |
metric |
M_POST_INSIGHTS_LINKEDIN_COMPANY_POST_REACH_COUNT_{NUM} |
M_POST_INSIGHTS_LINKEDIN_COMPANY_POST_REACH_COUNT_{NUM} |
The estimated number of unique LinkedIn members who saw a company post. |
metric |
M_POST_INSIGHTS_LINKEDIN_COMPANY_POST_SHARES_COUNT_{NUM} |
M_POST_INSIGHTS_LINKEDIN_COMPANY_POST_SHARES_COUNT_{NUM} |
The total number of times a LinkedIn company post was shared. |
metric |
M_POST_INSIGHTS_LINKEDIN_TOTAL_ENGAGEMENT_{NUM}_{NUM} |
M_POST_INSIGHTS_LINKEDIN_TOTAL_ENGAGEMENT_{NUM}_{NUM} |
The total engagement (likes, comments, shares) for LinkedIn posts. |
metric |
M_POST_INSIGHTS_LINKEDIN_VIDEO_VIEWERS_{NUM} |
M_POST_INSIGHTS_LINKEDIN_VIDEO_VIEWERS_{NUM} |
The number of unique viewers for a LinkedIn video post. |
metric |
M_POST_INSIGHTS_LINKEDIN_VIDEO_VIEWS_{NUM} |
M_POST_INSIGHTS_LINKEDIN_VIDEO_VIEWS_{NUM} |
The number of views for a LinkedIn video post, counting plays of at least 3 seconds. |
metric |
M_POST_INSIGHTS_LINKEDIN_VIDEO_WATCH_TIME_{NUM} |
M_POST_INSIGHTS_LINKEDIN_VIDEO_WATCH_TIME_{NUM} |
The total watch time accumulated for LinkedIn video posts. |
metric |
M_POST_INSIGHTS_LINK_CLICK_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_LINK_CLICK_GLOBAL_{NUM}_{NUM} |
The global number of clicks on links within posts. |
metric |
M_POST_INSIGHTS_NEGATIVE_SENTIMENT_COMMENT_COUNT_{NUM} |
M_POST_INSIGHTS_NEGATIVE_SENTIMENT_COMMENT_COUNT_{NUM} |
metric |
|
M_POST_INSIGHTS_NET_SENTIMENT_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_NET_SENTIMENT_GLOBAL_{NUM}_{NUM} |
Represents the global net sentiment score for a post, aggregating positive, neutral, and negative sentiments into a single value. |
metric |
M_POST_INSIGHTS_NEUTRAL_SENTIMENT_COMMENT_COUNT_{NUM} |
M_POST_INSIGHTS_NEUTRAL_SENTIMENT_COMMENT_COUNT_{NUM} |
The count of comments on a post that have been classified as having a neutral sentiment. |
metric |
M_POST_INSIGHTS_PIN_CLICK_QUARTERLY_{NUM} |
M_POST_INSIGHTS_PIN_CLICK_QUARTERLY_{NUM} |
The number of clicks on a Pinterest pin within a specific quarter. |
metric |
M_POST_INSIGHTS_PIN_COMMENTS_{NUM} |
M_POST_INSIGHTS_PIN_COMMENTS_{NUM} |
The total count of comments received on a Pinterest pin. |
metric |
M_POST_INSIGHTS_PIN_IMPRESSIONS_QUARTERLY_{NUM} |
M_POST_INSIGHTS_PIN_IMPRESSIONS_QUARTERLY_{NUM} |
The total number of times a Pinterest pin was displayed or seen within a specific quarter. |
metric |
M_POST_INSIGHTS_PIN_LIKES_{NUM} |
M_POST_INSIGHTS_PIN_LIKES_{NUM} |
The total count of likes received on a Pinterest pin. |
metric |
M_POST_INSIGHTS_PIN_SAVES_{NUM} |
M_POST_INSIGHTS_PIN_SAVES_{NUM} |
The total count of times a Pinterest pin was saved by users. |
metric |
M_POST_INSIGHTS_POSITIVE_SENTIMENT_COMMENT_COUNT_{NUM} |
M_POST_INSIGHTS_POSITIVE_SENTIMENT_COMMENT_COUNT_{NUM} |
The count of comments on a post that have been classified as having a positive sentiment. |
metric |
M_POST_INSIGHTS_POST_CLICK_COUNT_{NUM} |
M_POST_INSIGHTS_POST_CLICK_COUNT_{NUM} |
The total number of clicks on a post. This can include various types of clicks such as link clicks or photo clicks. |
metric |
M_POST_INSIGHTS_POST_COMMENT_COUNT_{NUM} |
M_POST_INSIGHTS_POST_COMMENT_COUNT_{NUM} |
The total number of comments received on a post across all social media channels. |
metric |
M_POST_INSIGHTS_POST_FB_CONSUMPTIONS_BY_TYPE_LINK_CLICKS_{NUM} |
M_POST_INSIGHTS_POST_FB_CONSUMPTIONS_BY_TYPE_LINK_CLICKS_{NUM} |
The number of link clicks on a Facebook post, categorized as a type of consumption. |
metric |
M_POST_INSIGHTS_POST_FB_CONSUMPTIONS_{NUM} |
M_POST_INSIGHTS_POST_FB_CONSUMPTIONS_{NUM} |
The total number of consumptions on a Facebook post, which may include clicks on links, photos, or other content. |
metric |
M_POST_INSIGHTS_POST_FB_ENGAGED_USERS_{NUM} |
M_POST_INSIGHTS_POST_FB_ENGAGED_USERS_{NUM} |
The number of unique Facebook users who engaged with a post through likes, comments, shares, or clicks. |
metric |
M_POST_INSIGHTS_POST_FB_IMPRESSIONS_ORGANIC_{NUM} |
M_POST_INSIGHTS_POST_FB_IMPRESSIONS_ORGANIC_{NUM} |
The number of times a Facebook post was displayed through unpaid distribution. |
metric |
M_POST_INSIGHTS_POST_FB_IMPRESSIONS_PAID_{NUM} |
M_POST_INSIGHTS_POST_FB_IMPRESSIONS_PAID_{NUM} |
The number of times a Facebook post was displayed through paid promotion. |
metric |
M_POST_INSIGHTS_POST_FB_IMPRESSIONS_UNIQUE_{NUM} |
M_POST_INSIGHTS_POST_FB_IMPRESSIONS_UNIQUE_{NUM} |
The number of unique Facebook users who saw a post, regardless of how many times they saw it. |
metric |
M_POST_INSIGHTS_POST_FB_IMPRESSIONS_{NUM} |
M_POST_INSIGHTS_POST_FB_IMPRESSIONS_{NUM} |
The total number of times a Facebook post was displayed to users. |
metric |
M_POST_INSIGHTS_POST_FB_NATIVE_ENGAGEMENT_{NUM} |
M_POST_INSIGHTS_POST_FB_NATIVE_ENGAGEMENT_{NUM} |
The total engagement on a Facebook post as reported natively by the platform, including reactions, comments, and shares. |
metric |
M_POST_INSIGHTS_POST_FB_STORIES_BY_ACTION_TYPE_COMMENT_{NUM} |
M_POST_INSIGHTS_POST_FB_STORIES_BY_ACTION_TYPE_COMMENT_{NUM} |
The number of comments received on a Facebook story. |
metric |
M_POST_INSIGHTS_POST_FB_STORIES_BY_ACTION_TYPE_LIKE_{NUM} |
M_POST_INSIGHTS_POST_FB_STORIES_BY_ACTION_TYPE_LIKE_{NUM} |
The number of likes received on a Facebook story. |
metric |
M_POST_INSIGHTS_POST_FB_STORIES_BY_ACTION_TYPE_SHARE_{NUM} |
M_POST_INSIGHTS_POST_FB_STORIES_BY_ACTION_TYPE_SHARE_{NUM} |
The number of shares received on a Facebook story. |
metric |
M_POST_INSIGHTS_POST_FB_VIDEO_COMPLETE_VIEWS_30S_{NUM} |
M_POST_INSIGHTS_POST_FB_VIDEO_COMPLETE_VIEWS_30S_{NUM} |
The number of times a Facebook video was viewed for at least 30 seconds. |
metric |
M_POST_INSIGHTS_POST_FB_VIDEO_COMPLETE_VIEWS_ORGANIC_{NUM} |
M_POST_INSIGHTS_POST_FB_VIDEO_COMPLETE_VIEWS_ORGANIC_{NUM} |
The number of times a Facebook video was fully watched through unpaid distribution. |
metric |
M_POST_INSIGHTS_POST_FB_VIDEO_VIEWS_{NUM} |
M_POST_INSIGHTS_POST_FB_VIDEO_VIEWS_{NUM} |
The total number of views for a Facebook video. |
metric |
M_POST_INSIGHTS_POST_LIKE_COUNT_{NUM} |
M_POST_INSIGHTS_POST_LIKE_COUNT_{NUM} |
The total number of likes or positive reactions received on a post across all social media channels. |
metric |
M_POST_INSIGHTS_POST_REACH_COUNT_{NUM} |
M_POST_INSIGHTS_POST_REACH_COUNT_{NUM} |
The total number of unique users who saw a post. |
metric |
M_POST_INSIGHTS_POST_REAL_CLICK_COUNT_{NUM} |
M_POST_INSIGHTS_POST_REAL_CLICK_COUNT_{NUM} |
The number of genuine clicks on a post, excluding bot-generated or invalid clicks. |
metric |
M_POST_INSIGHTS_POST_SHARE_COUNT_{NUM} |
M_POST_INSIGHTS_POST_SHARE_COUNT_{NUM} |
The total number of times a post was shared by users across social media channels. |
metric |
M_POST_INSIGHTS_PUBLISHED_MESSAGE_COUNT_{NUM} |
M_POST_INSIGHTS_PUBLISHED_MESSAGE_COUNT_{NUM} |
The total count of messages published or posted. |
metric |
M_POST_INSIGHTS_TIKTOK_VIDEO_TOTAL_TIME_WATCHED_{NUM} |
M_POST_INSIGHTS_TIKTOK_VIDEO_TOTAL_TIME_WATCHED_{NUM} |
The cumulative duration for which a TikTok video was watched by all users. |
metric |
M_POST_INSIGHTS_TIKTOK_VIDEO_VIEWS_{NUM} |
M_POST_INSIGHTS_TIKTOK_VIDEO_VIEWS_{NUM} |
The total number of views for a TikTok video. |
metric |
M_POST_INSIGHTS_TOTAL_ENGAGEMENT_MASTER_{NUM}_{NUM} |
M_POST_INSIGHTS_TOTAL_ENGAGEMENT_MASTER_{NUM}_{NUM} |
A master metric representing the total engagement for a post across all platforms, combining various engagement types such as likes, comments, and shares. |
metric |
M_POST_INSIGHTS_TOTAL_ENGAGEMENT_{NUM} |
M_POST_INSIGHTS_TOTAL_ENGAGEMENT_{NUM} |
The total number of engagements on a post across all social media channels, including likes, comments, and shares. |
metric |
M_POST_INSIGHTS_TOTAL_ENGAGEMENT_{NUM}_CHANGE |
M_POST_INSIGHTS_TOTAL_ENGAGEMENT_{NUM}_CHANGE |
The change in total engagement for a post over a specific period. |
metric |
M_POST_INSIGHTS_TOTAL_ENGAGEMENT_{NUM}_PERCENTAGE_CHANGE |
M_POST_INSIGHTS_TOTAL_ENGAGEMENT_{NUM}_PERCENTAGE_CHANGE |
The percentage change in total engagement for a post over a specific period. |
metric |
M_POST_INSIGHTS_TOTAL_IMPRESSIONS_{NUM}_{NUM} |
M_POST_INSIGHTS_TOTAL_IMPRESSIONS_{NUM}_{NUM} |
The total number of times a post was displayed across all platforms. |
metric |
M_POST_INSIGHTS_TOTAL_VIDEO_VIEWS_ALL_PLATFORMS_COE_{NUM}_{NUM} |
M_POST_INSIGHTS_TOTAL_VIDEO_VIEWS_ALL_PLATFORMS_COE_{NUM}_{NUM} |
The cumulative total video views for a post across all platforms, possibly indicating a Centre of Excellence (COE) consolidated metric. |
metric |
M_POST_INSIGHTS_TREND_FACEBOOK_ENGAGEMENTS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_FACEBOOK_ENGAGEMENTS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for global Facebook engagements on a post, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_FACEBOOK_ENGAGEMENT_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_FACEBOOK_ENGAGEMENT_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global Facebook engagement rate on a post, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_FACEBOOK_EXPRESSIONS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_FACEBOOK_EXPRESSIONS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for global Facebook expressions on a post, representing public reactions and interactions. |
metric |
M_POST_INSIGHTS_TREND_FACEBOOK_EXPRESSION_RATE_TREND_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_FACEBOOK_EXPRESSION_RATE_TREND_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global Facebook expression rate on a post, showing the rate of public reactions and interactions over time. |
metric |
M_POST_INSIGHTS_TREND_FACEBOOK_LINK_CLICK_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_FACEBOOK_LINK_CLICK_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global link click rate on Facebook posts, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_FACEBOOK_VIEW_THRU_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_FACEBOOK_VIEW_THRU_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global view-through rate (VTR) of Facebook content, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_BUSINESS_POST_IMPRESSIONS_TREND_KPI_GLOBAL_POSTS_REELS_STORIES_TOTAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_BUSINESS_POST_IMPRESSIONS_TREND_KPI_GLOBAL_POSTS_REELS_STORIES_TOTAL_{NUM}_{NUM} |
A trend indicator for total global Instagram business post impressions, including posts, Reels, and Stories. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_BUSINESS_POST_REACH_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_BUSINESS_POST_REACH_{NUM} |
A trend indicator for the reach of Instagram business posts, showing the number of unique accounts that saw the posts over time. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_BUSINESS_POST_SAVED_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_BUSINESS_POST_SAVED_{NUM} |
A trend indicator for the number of times Instagram business posts were saved by users over time. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_ENGAGEMENTS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_ENGAGEMENTS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for global Instagram engagements on a post, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_ENGAGEMENT_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_ENGAGEMENT_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global Instagram engagement rate on a post, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_EXPRESSIONS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_EXPRESSIONS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for global Instagram expressions on a post, representing public reactions and interactions. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_EXPRESSION_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_EXPRESSION_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global Instagram expression rate on a post, showing the rate of public reactions and interactions over time. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_POST_COMMENTS_COUNT_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_POST_COMMENTS_COUNT_{NUM} |
A trend indicator for the number of comments received on Instagram posts over time. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_POST_LIKES_COUNT_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_POST_LIKES_COUNT_{NUM} |
A trend indicator for the number of likes received on Instagram posts over time. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_POST_VIDEO_VIEWS_COUNT_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_POST_VIDEO_VIEWS_COUNT_{NUM} |
A trend indicator for the number of video views on Instagram posts over time. |
metric |
M_POST_INSIGHTS_TREND_INSTAGRAM_VIEW_THRU_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_INSTAGRAM_VIEW_THRU_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global view-through rate (VTR) of Instagram content, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_PIN_IMPRESSIONS_QUARTERLY_{NUM} |
M_POST_INSIGHTS_TREND_PIN_IMPRESSIONS_QUARTERLY_{NUM} |
A trend indicator for the number of Pinterest pin impressions on a quarterly basis, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_POST_FB_CONSUMPTIONS_BY_TYPE_LINK_CLICKS_{NUM} |
M_POST_INSIGHTS_TREND_POST_FB_CONSUMPTIONS_BY_TYPE_LINK_CLICKS_{NUM} |
A trend indicator for link clicks on Facebook posts, categorized as consumption, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_POST_FB_IMPRESSIONS_ORGANIC_UNIQUE_{NUM} |
M_POST_INSIGHTS_TREND_POST_FB_IMPRESSIONS_ORGANIC_UNIQUE_{NUM} |
A trend indicator for the number of unique organic impressions on Facebook posts, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_POST_FB_IMPRESSIONS_ORGANIC_{NUM} |
M_POST_INSIGHTS_TREND_POST_FB_IMPRESSIONS_ORGANIC_{NUM} |
A trend indicator for the total number of organic impressions on Facebook posts, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_POST_FB_STREAM_COMMENT_COUNT_{NUM} |
M_POST_INSIGHTS_TREND_POST_FB_STREAM_COMMENT_COUNT_{NUM} |
A trend indicator for the number of comments on Facebook stream posts, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_POST_FB_STREAM_SHARE_COUNT_{NUM} |
M_POST_INSIGHTS_TREND_POST_FB_STREAM_SHARE_COUNT_{NUM} |
A trend indicator for the number of shares on Facebook stream posts, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_POST_FB_VIDEO_VIEWS_ORGANIC_{NUM} |
M_POST_INSIGHTS_TREND_POST_FB_VIDEO_VIEWS_ORGANIC_{NUM} |
A trend indicator for the number of organic video views on Facebook posts, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_POST_LIKE_COUNT_{NUM} |
M_POST_INSIGHTS_TREND_POST_LIKE_COUNT_{NUM} |
A trend indicator for the total number of likes received on a post across all social media channels, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_POST_TWITTER_FAVORITES_COUNT_{NUM} |
M_POST_INSIGHTS_TREND_POST_TWITTER_FAVORITES_COUNT_{NUM} |
A trend indicator for the number of favorites (likes) received on Twitter posts (tweets) over time. |
metric |
M_POST_INSIGHTS_TREND_POST_TWITTER_REACH_COUNT_{NUM} |
M_POST_INSIGHTS_TREND_POST_TWITTER_REACH_COUNT_{NUM} |
A trend indicator for the reach of Twitter posts (tweets), showing the number of unique users who saw the tweets over time. |
metric |
M_POST_INSIGHTS_TREND_POST_TWITTER_REPLIES_COUNT_{NUM} |
M_POST_INSIGHTS_TREND_POST_TWITTER_REPLIES_COUNT_{NUM} |
A trend indicator for the number of replies received on Twitter posts (tweets) over time. |
metric |
M_POST_INSIGHTS_TREND_POST_TWITTER_RETWEETS_COUNT_{NUM} |
M_POST_INSIGHTS_TREND_POST_TWITTER_RETWEETS_COUNT_{NUM} |
A trend indicator for the number of retweets received on Twitter posts (tweets) over time. |
metric |
M_POST_INSIGHTS_TREND_TIKTOK_EXPRESSIONS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TIKTOK_EXPRESSIONS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for global TikTok expressions on a post, representing public reactions and interactions over time. |
metric |
M_POST_INSIGHTS_TREND_TIKTOK_EXPRESSION_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TIKTOK_EXPRESSION_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global TikTok expression rate on a post, showing the rate of public reactions and interactions over time. |
metric |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_AVERAGE_TIME_WATCHED_{NUM} |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_AVERAGE_TIME_WATCHED_{NUM} |
A trend indicator for the average time a TikTok video was watched by users over time. |
metric |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_COMMENTS_{NUM} |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_COMMENTS_{NUM} |
A trend indicator for the number of comments received on TikTok videos over time. |
metric |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_LIKES_{NUM} |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_LIKES_{NUM} |
A trend indicator for the number of likes received on TikTok videos over time. |
metric |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_REACH_{NUM} |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_REACH_{NUM} |
A trend indicator for the reach of TikTok videos, showing the number of unique users who saw the videos over time. |
metric |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_SHARES_{NUM} |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_SHARES_{NUM} |
A trend indicator for the number of shares received on TikTok videos over time. |
metric |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_VIEWS_{NUM} |
M_POST_INSIGHTS_TREND_TIKTOK_VIDEO_VIEWS_{NUM} |
A trend indicator for the total number of views for TikTok videos over time. |
metric |
M_POST_INSIGHTS_TREND_TOTAL_EXPRESSIONS_TREND_KPI_GLOBAL_POSTS_REELS_STORIES_TOTAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TOTAL_EXPRESSIONS_TREND_KPI_GLOBAL_POSTS_REELS_STORIES_TOTAL_{NUM}_{NUM} |
A trend indicator for total global expressions across all content types (posts, Reels, stories), showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_TOTAL_EXPRESSION_RATE_TREND_KPI_GLOBAL_POSTS_REELS_STORIES_TOTAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TOTAL_EXPRESSION_RATE_TREND_KPI_GLOBAL_POSTS_REELS_STORIES_TOTAL_{NUM}_{NUM} |
A trend indicator for the total global expression rate across all content types (posts, Reels, stories), showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_TOTAL_IMPRESSIONS_TREND_KPI_GLOBAL_POSTS_REELS_STORIES_TOTAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TOTAL_IMPRESSIONS_TREND_KPI_GLOBAL_POSTS_REELS_STORIES_TOTAL_{NUM}_{NUM} |
A trend indicator for total global impressions across all content types (posts, Reels, stories), showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_TWITTER_ENGAGEMENTS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TWITTER_ENGAGEMENTS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for global Twitter engagements on a post, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_TWITTER_ENGAGEMENT_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TWITTER_ENGAGEMENT_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global Twitter engagement rate on a post, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_TWITTER_EXPRESSIONS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TWITTER_EXPRESSIONS_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for global Twitter expressions on a post, representing public reactions and interactions over time. |
metric |
M_POST_INSIGHTS_TREND_TWITTER_EXPRESSION_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TWITTER_EXPRESSION_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global Twitter expression rate on a post, showing the rate of public reactions and interactions over time. |
metric |
M_POST_INSIGHTS_TREND_TWITTER_IMPRESSIONS_{NUM} |
M_POST_INSIGHTS_TREND_TWITTER_IMPRESSIONS_{NUM} |
A trend indicator for the number of impressions on Twitter posts (tweets) over time. |
metric |
M_POST_INSIGHTS_TREND_TWITTER_LINK_CLICK_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TWITTER_LINK_CLICK_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global link click rate on Twitter posts, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_TWITTER_QUOTE_TWEETS_{NUM} |
M_POST_INSIGHTS_TREND_TWITTER_QUOTE_TWEETS_{NUM} |
A trend indicator for the number of quote tweets received on Twitter posts over time. |
metric |
M_POST_INSIGHTS_TREND_TWITTER_URL_CLICKS_{NUM} |
M_POST_INSIGHTS_TREND_TWITTER_URL_CLICKS_{NUM} |
A trend indicator for the number of URL clicks on Twitter posts over time. |
metric |
M_POST_INSIGHTS_TREND_TWITTER_VIDEO_VIEWS_{NUM} |
M_POST_INSIGHTS_TREND_TWITTER_VIDEO_VIEWS_{NUM} |
A trend indicator for the total number of video views on Twitter posts over time. |
metric |
M_POST_INSIGHTS_TREND_TWITTER_VIEW_THRU_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_TREND_TWITTER_VIEW_THRU_RATE_TREND_KPI_GLOBAL_{NUM}_{NUM} |
A trend indicator for the global view-through rate (VTR) of Twitter content, showing changes over time. |
metric |
M_POST_INSIGHTS_TREND_YOUTUBE_VIDEO_AVERAGE_VIEW_PERCENTAGE_{NUM} |
M_POST_INSIGHTS_TREND_YOUTUBE_VIDEO_AVERAGE_VIEW_PERCENTAGE_{NUM} |
A trend indicator for the average percentage of a YouTube video watched by users over time. |
metric |
M_POST_INSIGHTS_TWITTER_IMPRESSIONS_{NUM} |
M_POST_INSIGHTS_TWITTER_IMPRESSIONS_{NUM} |
The total number of times a Twitter post was displayed to users. |
metric |
M_POST_INSIGHTS_TWITTER_URL_CLICKS_{NUM} |
M_POST_INSIGHTS_TWITTER_URL_CLICKS_{NUM} |
The total number of clicks on URLs within Twitter posts. |
metric |
M_POST_INSIGHTS_TWITTER_VIDEO_VIEWS_{NUM} |
M_POST_INSIGHTS_TWITTER_VIDEO_VIEWS_{NUM} |
The total number of video views on Twitter posts. |
metric |
M_POST_INSIGHTS_VTR_GLOBAL_{NUM}_{NUM} |
M_POST_INSIGHTS_VTR_GLOBAL_{NUM}_{NUM} |
The global view-through rate, indicating the percentage of times content was viewed completely. |
metric |
M_POST_INSIGHTS_YOUTUBE_VIDEO_VIEWS_{NUM} |
M_POST_INSIGHTS_YOUTUBE_VIDEO_VIEWS_{NUM} |
The total number of views for a YouTube video. |
metric |
M_SPRINKSIGHTS_EARNED_ENGAGEMENT_{NUM} |
M_SPRINKSIGHTS_EARNED_ENGAGEMENT_{NUM} |
The engagement generated from unpaid distribution, such as shares or mentions, across various social channels. |
metric |
M_SPRINKSIGHTS_LIKES_COUNT_{NUM} |
M_SPRINKSIGHTS_LIKES_COUNT_{NUM} |
The total number of likes received on content across various social channels. |
metric |
M_SPRINKSIGHTS_MENTIONS_COUNT_{NUM} |
M_SPRINKSIGHTS_MENTIONS_COUNT_{NUM} |
The total count of mentions of a brand or topic across social media and other channels. |
metric |
M_SPRINKSIGHTS_REACH_COUNT_{NUM} |
M_SPRINKSIGHTS_REACH_COUNT_{NUM} |
The total number of unique users who saw content across various social channels. |
metric |
M_SPRINKSIGHTS_REPLY_COUNT_{NUM} |
M_SPRINKSIGHTS_REPLY_COUNT_{NUM} |
The total number of replies received on content or messages across social channels. |
metric |
M_SPRINKSIGHTS_SNT_SCORE_{NUM} |
M_SPRINKSIGHTS_SNT_SCORE_{NUM} |
The sentiment score, typically ranging from negative to positive, indicating the overall emotional tone of mentions or comments. |
metric |
M_SPRINKSIGHTS_TWITTER_RETWEETS_{NUM} |
M_SPRINKSIGHTS_TWITTER_RETWEETS_{NUM} |
The total number of retweets received on Twitter content. |
metric |
M_TIKTOK_VIDEO_BY_SOURCE_REPORT_TIKTOK_VIDEO_IMPRESSIONS_PERCENTAGE_{NUM} |
M_TIKTOK_VIDEO_BY_SOURCE_REPORT_TIKTOK_VIDEO_IMPRESSIONS_PERCENTAGE_{NUM} |
The percentage of impressions for a TikTok video, categorized by source in the report. |
metric |
PARENT_POST_ID_{NUM} |
PARENT_POST_ID_{NUM} |
A unique identifier for the parent post in a conversational thread or a related content hierarchy. |
dimension |
POST_FB_CONSUMPTIONS_BY_TYPE_LINK_CLICKS |
POST_FB_CONSUMPTIONS_BY_TYPE_LINK_CLICKS |
The total number of link clicks on a Facebook post, categorized by consumption type. |
metric |
POST_FB_IMPRESSIONS |
POST_FB_IMPRESSIONS |
The total number of times a Facebook post was displayed to users. |
metric |
POST_FB_IMPRESSIONS_ORGANIC |
POST_FB_IMPRESSIONS_ORGANIC |
The number of times a Facebook post was displayed to users through organic reach. |
metric |
POST_FB_IMPRESSIONS_PAID |
POST_FB_IMPRESSIONS_PAID |
The number of times a Facebook post was displayed to users through paid advertising. |
metric |
POST_FB_IMPRESSIONS_UNIQUE |
POST_FB_IMPRESSIONS_UNIQUE |
The number of unique people who were shown a Facebook post. |
metric |
POST_FB_STORIES_BY_ACTION_TYPE_COMMENT |
POST_FB_STORIES_BY_ACTION_TYPE_COMMENT |
Post Facebook Stories By Action Type Comment |
metric |
POST_FB_STORIES_BY_ACTION_TYPE_LIKE |
POST_FB_STORIES_BY_ACTION_TYPE_LIKE |
Post Facebook Stories By Action Type Like |
metric |
POST_FB_STORIES_BY_ACTION_TYPE_SHARE |
POST_FB_STORIES_BY_ACTION_TYPE_SHARE |
Post Facebook Stories By Action Type Share |
metric |
POST_FB_VIDEO_AVG_TIME_WATCHED |
POST_FB_VIDEO_AVG_TIME_WATCHED |
Post Facebook Video Avg Time Watched |
metric |
POST_FB_VIDEO_COMPLETE_VIEWS_30S |
POST_FB_VIDEO_COMPLETE_VIEWS_30S |
metric |
|
POST_FB_VIDEO_COMPLETE_VIEWS_30S_ORGANIC |
POST_FB_VIDEO_COMPLETE_VIEWS_30S_ORGANIC |
metric |
|
POST_FB_VIDEO_COMPLETE_VIEWS_30S_PAID |
POST_FB_VIDEO_COMPLETE_VIEWS_30S_PAID |
metric |
|
POST_FB_VIDEO_LENGTH |
POST_FB_VIDEO_LENGTH |
The categorized duration of a Facebook video post. |
metric |
POST_FB_VIDEO_VIEWS |
POST_FB_VIDEO_VIEWS |
The total number of times a Facebook video post was viewed. |
metric |
POST_FB_VIDEO_VIEWS_10S |
POST_FB_VIDEO_VIEWS_10S |
metric |
|
POST_FB_VIDEO_VIEWS_10S_ORGANIC |
POST_FB_VIDEO_VIEWS_10S_ORGANIC |
metric |
|
POST_FB_VIDEO_VIEWS_10S_PAID |
POST_FB_VIDEO_VIEWS_10S_PAID |
metric |
|
POST_FB_VIDEO_VIEWS_ORGANIC |
POST_FB_VIDEO_VIEWS_ORGANIC |
Post Facebook Video Views Organic |
metric |
POST_FB_VIDEO_VIEWS_PAID |
POST_FB_VIDEO_VIEWS_PAID |
Post Facebook Video Views Paid |
metric |
POST_FB_VIDEO_VIEW_TIME |
POST_FB_VIDEO_VIEW_TIME |
metric |
|
POST_FB_VIDEO_VIEW_TIME_ORGANIC |
POST_FB_VIDEO_VIEW_TIME_ORGANIC |
metric |
|
POST_FB_VIDEO_VIEW_TIME_PAID |
POST_FB_VIDEO_VIEW_TIME_PAID |
metric |
|
POST_ID |
POST_ID |
The unique identifier for a post. |
dimension |
POST_ID_NO_LOOKUP_{NUM} |
POST_ID_NO_LOOKUP_{NUM} |
A unique identifier for a post, without performing an external lookup. |
dimension |
POST_ID_{NUM} |
POST_ID_{NUM} |
A unique identifier for a social media post. |
dimension |
POST_NAME_{NUM} |
POST_NAME_{NUM} |
The title or name associated with a social media post. |
dimension |
POST_PART_OF_MULTI_PHOTO |
POST_PART_OF_MULTI_PHOTO |
Indicates if a post is part of a multi-photo album or carousel. |
dimension |
POST_PUBLISHED_DATE |
POST_PUBLISHED_DATE |
The exact date when the post was published. |
dimension |
POST_PUBLISHED_DATE_{NUM} |
POST_PUBLISHED_DATE_{NUM} |
The date and time when the social media post was published. |
metric |
POST_VIDEO_DURATION |
POST_VIDEO_DURATION |
The duration of the video attached to a post. |
metric |
REPORT_DATE_MM_DD_YYYY_{NUM} |
REPORT_DATE_MM_DD_YYYY_{NUM} |
The date for which the report data is generated, formatted as MM_DD_YYYY. |
dimension |
Region |
Region |
dimension |
|
SHARES_COUNT |
SHARES_COUNT |
The total number of times a post was shared across various social networks. |
metric |
SN_MESSAGE_TYPE |
SN_MESSAGE_TYPE |
The type of message within the social network, which could categorize its content or purpose. |
dimension |
SN_MESSAGE_TYPE_{NUM} |
SN_MESSAGE_TYPE_{NUM} |
The type of message within a social network, e.g., ‘Post’, ‘Comment’, ‘Reply’. |
dimension |
SN_TYPE |
SN_TYPE |
The type of social network where the post originated (e.g., Facebook, Instagram, Twitter). |
dimension |
SN_TYPE_{NUM} |
SN_TYPE_{NUM} |
The type of social network platform, e.g., ‘Facebook’, ‘Twitter’, ‘Instagram’, ‘Pinterest’, ‘YouTube’, ‘TikTok’. |
dimension |
STATUS_ID |
STATUS_ID |
Status Id |
dimension |
TOTAL_USER_FOLLOWERS_{NUM} |
TOTAL_USER_FOLLOWERS_{NUM} |
Total number of followers for a user profile, often segmented or aggregated. The {NUM} suffix indicates a potential for multiple metrics or a time-series aggregation. |
metric |
TWITTER_RETWEETS |
TWITTER_RETWEETS |
The total number of retweets received on a Twitter post. |
metric |
accountIdExternal |
accountIdExternal |
metric |
|
accountIds |
accountIds |
Sprinklr’s internal ID numbers associated with social media accounts. |
dimension |
accountIds_{NUM} |
accountIds_{NUM} |
Sprinklr’s internal ID numbers associated with social media accounts. The {NUM} suffix indicates a potential for multiple account IDs or time-series data. |
dimension |
accountSprinklrIds |
accountSprinklrIds |
Sprinklr’s internal ID numbers associated with social media accounts. |
metric |
accountSprinklrIds_{NUM} |
accountSprinklrIds_{NUM} |
Sprinklr’s internal ID numbers associated with social media accounts. The {NUM} suffix indicates a potential for multiple account IDs or time-series data. |
metric |
accountUserId |
accountUserId |
metric |
|
account_id |
account_id |
The internal Sprinklr ID number associated with the Account. |
dimension |
account_id_sprinklr |
account_id_sprinklr |
The internal Sprinklr ID number associated with the Account. |
dimension |
account_name |
account_name |
The name of the social network account. |
dimension |
actionValues1dViewReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
actionValues1dViewReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
metric |
|
actionValues7dClickReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
actionValues7dClickReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
metric |
|
actions1dClickReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
actions1dClickReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
The number of offsite conversion purchases attributed to clicks on an ad within a 1-day attribution window, tracked via Facebook Pixel. |
metric |
actions1dViewReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
actions1dViewReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
metric |
|
actions28dClickReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
actions28dClickReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
The number of offsite conversion purchases attributed to clicks on an ad within a 28-day attribution window, tracked via Facebook Pixel. |
metric |
actions7dClickReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
actions7dClickReportable.actionTypeValueMap.offsite_conversion_fb_pixel_purchase |
metric |
|
actionsReportable.actionTypeValueMap.comment |
actionsReportable.actionTypeValueMap.comment |
The number of comments on content that are reportable. |
metric |
actionsReportable.actionTypeValueMap.link_click |
actionsReportable.actionTypeValueMap.link_click |
The number of link clicks on content that are reportable. |
metric |
actionsReportable.actionTypeValueMap.mobile_app_install |
actionsReportable.actionTypeValueMap.mobile_app_install |
Actionsreportable.Actiontypevaluemap.Mobile_App_Install |
metric |
actionsReportable.actionTypeValueMap.post |
actionsReportable.actionTypeValueMap.post |
The number of posts or actions related to posts that are reportable. |
metric |
actionsReportable.actionTypeValueMap.post_like |
actionsReportable.actionTypeValueMap.post_like |
The number of post likes that are reportable. |
metric |
actionsReportable.actionTypeValueMap.video_view |
actionsReportable.actionTypeValueMap.video_view |
The number of video views that are reportable. |
metric |
actionscomment |
actionscomment |
A metric representing the total number of comments received on posts or content across social networks. |
metric |
actionslanding_page_view |
actionslanding_page_view |
metric |
|
actionslike |
actionslike |
A metric representing the total number of likes and reactions received on posts or content across social networks. |
metric |
actionspost |
actionspost |
metric |
|
actionspost_engagement |
actionspost_engagement |
A metric representing the total engagement received on posts, including likes, comments, and shares. |
metric |
actionsvideo_view |
actionsvideo_view |
A metric representing the total number of video views. |
metric |
adChannel |
adChannel |
Adchannel |
dimension |
adChannelId |
adChannelId |
dimension |
|
adChannelId_{NUM} |
adChannelId_{NUM} |
metric |
|
adName |
adName |
dimension |
|
adObjective |
adObjective |
dimension |
|
adObjective_{NUM} |
adObjective_{NUM} |
dimension |
|
adSetId |
adSetId |
The identifier for an ad set, which is a group of ads that share settings for targeting, scheduling, and bidding. |
dimension |
adSetId_{NUM} |
adSetId_{NUM} |
The identifier for an ad set, which is a group of ads that share settings for targeting, scheduling, and bidding. The {NUM} suffix indicates a potential for multiple ad set IDs or time-series data. |
dimension |
adSetSprinklrId |
adSetSprinklrId |
Sprinklr’s internal identifier for an ad set. |
dimension |
adSetSprinklrId_{NUM} |
adSetSprinklrId_{NUM} |
Sprinklr’s internal identifier for an ad set, which is a group of ads that share settings for targeting, scheduling, and bidding. The {NUM} suffix indicates a potential for multiple ad set IDs or time-series data. |
dimension |
adVariantId |
adVariantId |
Advariantid |
dimension |
adVariantSprinklrId |
adVariantSprinklrId |
dimension |
|
adVariantSprinklrId_{NUM} |
adVariantSprinklrId_{NUM} |
dimension |
|
ad_id |
ad_id |
dimension |
|
ad_name |
ad_name |
dimension |
|
adset_id |
adset_id |
The identifier for an ad set, which is a group of ads that share settings for targeting, scheduling, and bidding. |
dimension |
adset_name |
adset_name |
dimension |
|
age_{NUM} |
age_{NUM} |
dimension |
|
baseLandingPageUrl_{NUM} |
baseLandingPageUrl_{NUM} |
dimension |
|
campaign_id |
campaign_id |
The unique identifier for a marketing campaign. |
dimension |
campaign_name |
campaign_name |
The name of the marketing campaign. |
dimension |
channelCampaignId |
channelCampaignId |
The identifier for a campaign within a specific social or advertising channel. |
dimension |
channelCampaignId_{NUM} |
channelCampaignId_{NUM} |
dimension |
|
channel_type |
channel_type |
The type of social media or communication channel (e.g., Facebook, Twitter, Instagram). |
dimension |
city |
city |
dimension |
|
clicks |
clicks |
The total number of clicks on an ad or content. This metric provides an estimated number of clicks on posts. |
metric |
The total number of clicks across all social media channels. |
metric |
||
clientId |
clientId |
The unique identifier for the client in the Sprinklr platform. |
dimension |
The total number of comments received on posts or content on Meta platforms (Facebook, Instagram). |
metric |
||
metric |
|||
costPerAppInstall |
costPerAppInstall |
metric |
|
costPerStoreVisits |
costPerStoreVisits |
metric |
|
costPerVideoView |
costPerVideoView |
metric |
|
cost_per_link_click |
cost_per_link_click |
metric |
|
cost_per_post_engagement |
cost_per_post_engagement |
metric |
|
creativeName |
creativeName |
dimension |
|
creativeType |
creativeType |
dimension |
|
currency |
currency |
dimension |
|
date |
date |
The specific date for which the reporting data is recorded. |
dimension |
date_start |
date_start |
The start date for the reporting period. |
dimension |
date_{NUM} |
date_{NUM} |
The specific date for which the reporting data is recorded. The {NUM} suffix indicates a potential for multiple date points or time-series aggregation. |
dimension |
derivedDevice |
derivedDevice |
The inferred device type from which an action or impression originated. |
dimension |
engagementRate |
engagementRate |
The rate at which users engage with content, calculated as engagements divided by reach or impressions. |
metric |
engagements |
engagements |
The total number of interactions with content, including likes, comments, and shares. |
metric |
The total engagement (likes, comments, shares) received on posts or content on Meta platforms (Facebook, Instagram). |
metric |
||
facebookPosition |
facebookPosition |
dimension |
|
facebookPosition_{NUM} |
facebookPosition_{NUM} |
dimension |
|
facebook_region |
facebook_region |
dimension |
|
fbPostAngryReactions |
fbPostAngryReactions |
metric |
|
fbPostEngagementRate |
fbPostEngagementRate |
The rate at which users engage with Facebook posts, calculated as engagements divided by reach or impressions on Facebook. |
metric |
fbPostHahaReactions |
fbPostHahaReactions |
metric |
|
fbPostLikeReactions |
fbPostLikeReactions |
The number of ‘like’ reactions received on Facebook posts. |
metric |
fbPostLoveReactions |
fbPostLoveReactions |
metric |
|
fbPostSadReactions |
fbPostSadReactions |
metric |
|
fbVideoViewsRate |
fbVideoViewsRate |
metric |
|
fb_link_click_through_rate |
fb_link_click_through_rate |
metric |
|
follower_count |
follower_count |
The total number of followers for a social media profile. |
metric |
followers |
followers |
The total number of followers across all social networks. |
metric |
followers_PERCENTAGE_CHANGE |
followers_PERCENTAGE_CHANGE |
The percentage change in the total number of followers over a specified period. This is a projection decoration type. |
metric |
metric |
|||
gender_{NUM} |
gender_{NUM} |
dimension |
|
impressionDevice |
impressionDevice |
The device type on which an impression was served or an action was performed. |
dimension |
impressionEarnedPotential |
impressionEarnedPotential |
metric |
|
impressionEarnedPotential_PERCENTAGE_CHANGE |
impressionEarnedPotential_PERCENTAGE_CHANGE |
The percentage change in the estimated potential number of earned impressions over a specified period. This is a projection decoration type. |
metric |
impressionOwnedPotentialCount |
impressionOwnedPotentialCount |
metric |
|
impressionOwnedPotentialCount_PERCENTAGE_CHANGE |
impressionOwnedPotentialCount_PERCENTAGE_CHANGE |
The percentage change in the estimated potential number of owned impressions over a specified period. This is a projection decoration type. |
metric |
impressionPotentialTotal |
impressionPotentialTotal |
metric |
|
impressionPotentialTotal_PERCENTAGE_CHANGE |
impressionPotentialTotal_PERCENTAGE_CHANGE |
The percentage change in the total estimated potential number of impressions over a specified period. This is a projection decoration type. |
metric |
impressions |
impressions |
The total number of times an ad or content was displayed. |
metric |
The total number of times content was displayed across all social media channels. |
metric |
||
inline_link_clicks |
inline_link_clicks |
metric |
|
lifetimePIFrequency |
lifetimePIFrequency |
metric |
|
lifetimePIUniqueImpressions |
lifetimePIUniqueImpressions |
metric |
|
The total number of likes received on posts or content on Meta platforms (Facebook, Instagram). |
metric |
||
metric |
|||
metric |
|||
linkedin.comments |
linkedin.comments |
The number of comments received on LinkedIn posts. |
metric |
linkedin.externalWebsiteConversions |
linkedin.externalWebsiteConversions |
metric |
|
linkedin.landingPageClicks |
linkedin.landingPageClicks |
metric |
|
linkedin.linkedInLikes |
linkedin.linkedInLikes |
The number of likes received on LinkedIn posts. |
metric |
linkedin.oneClickLeadFormOpens |
linkedin.oneClickLeadFormOpens |
metric |
|
linkedin.oneClickLeads |
linkedin.oneClickLeads |
metric |
|
linkedin.opens |
linkedin.opens |
metric |
|
linkedin.shares |
linkedin.shares |
The number of shares received on LinkedIn posts. |
metric |
linkedin.textUrlClicks |
linkedin.textUrlClicks |
metric |
|
linkedin.totalEngagements |
linkedin.totalEngagements |
The total number of engagements (likes, comments, shares) on LinkedIn content. |
metric |
linkedin.videoCompletions |
linkedin.videoCompletions |
metric |
|
linkedin.videoViews |
linkedin.videoViews |
The number of video views (at least 3 seconds) on LinkedIn. |
metric |
linkedinInMailSends |
linkedinInMailSends |
metric |
|
measurementTime |
measurementTime |
Measurementtime |
dimension |
measurementTime_{NUM} |
measurementTime_{NUM} |
metric |
|
messageCount |
messageCount |
The total number of messages or posts. |
metric |
metrics |
metrics |
A collection of numerical measurements that quantify performance, such as engagement rate, reach, and impressions. |
metric |
offsiteConversionCompleteRegistrationFBPixel |
offsiteConversionCompleteRegistrationFBPixel |
metric |
|
offsiteConversionPurchaseFBPixel |
offsiteConversionPurchaseFBPixel |
metric |
|
offsiteConversionPurchaseFBPixelValue |
offsiteConversionPurchaseFBPixelValue |
metric |
|
outboundClicks |
outboundClicks |
metric |
|
metric |
|||
metric |
|||
paidInitiativeChannelId |
paidInitiativeChannelId |
dimension |
|
paidInitiativeChannelId_{NUM} |
paidInitiativeChannelId_{NUM} |
dimension |
|
paidInitiativeId |
paidInitiativeId |
The identifier for a specific paid initiative or advertisement campaign. |
dimension |
paidInitiativeId_{NUM} |
paidInitiativeId_{NUM} |
dimension |
|
paidInitiativeSprinklrId |
paidInitiativeSprinklrId |
Sprinklr’s internal identifier for a specific paid initiative or advertisement campaign. |
dimension |
paidInitiativeSprinklrId_{NUM} |
paidInitiativeSprinklrId_{NUM} |
dimension |
|
participation |
participation |
metric |
|
participation_PERCENTAGE_CHANGE |
participation_PERCENTAGE_CHANGE |
The percentage change in user participation over a specified period. This is a projection decoration type. |
metric |
piEndDate |
piEndDate |
dimension |
|
piStartDate |
piStartDate |
dimension |
|
pinterest.clickThrough |
pinterest.clickThrough |
metric |
|
pinterest.earnedMRCVideoViews |
pinterest.earnedMRCVideoViews |
metric |
|
pinterest.earnedVideoWatchesAt100Percent |
pinterest.earnedVideoWatchesAt100Percent |
metric |
|
pinterest.paidMRCVideoViews |
pinterest.paidMRCVideoViews |
metric |
|
pinterest.paidVideoWatchesAt100Percent |
pinterest.paidVideoWatchesAt100Percent |
metric |
|
pinterest.totalMRCVideoViews |
pinterest.totalMRCVideoViews |
metric |
|
pinterest.totalVideoWatchesAt100Percent |
pinterest.totalVideoWatchesAt100Percent |
metric |
|
pinterest.totalVideoWatchesAt25Percent |
pinterest.totalVideoWatchesAt25Percent |
The total number of times a video on Pinterest was watched for at least 25% of its duration. |
metric |
pinterest.totalVideoWatchesAt50Percent |
pinterest.totalVideoWatchesAt50Percent |
The total number of times a video on Pinterest was watched for at least 50% of its duration. |
metric |
pinterest.totalVideoWatchesAt75Percent |
pinterest.totalVideoWatchesAt75Percent |
The total number of times a video on Pinterest was watched for at least 75% of its duration. |
metric |
pinterestClickThroughRate |
pinterestClickThroughRate |
metric |
|
pinterestCostPerClick |
pinterestCostPerClick |
metric |
|
pinterestCostPerMRCVideoView |
pinterestCostPerMRCVideoView |
metric |
|
pinterestEngagement |
pinterestEngagement |
metric |
|
post_engagement |
post_engagement |
The total engagement received on posts, including likes, comments, and shares. |
metric |
post_reaction_like |
post_reaction_like |
The total number of ‘like’ reactions received on a post. |
metric |
publisherPlatform |
publisherPlatform |
The platform or social network where the content was originally published. |
dimension |
publisherPlatform_{NUM} |
publisherPlatform_{NUM} |
dimension |
|
metric |
|||
metric |
|||
metric |
|||
reactions |
reactions |
The total number of reactions (e.g., like, love, haha) received on posts or content. |
metric |
reportingEnds_{NUM} |
reportingEnds_{NUM} |
dimension |
|
reportingStarts_{NUM} |
reportingStarts_{NUM} |
dimension |
|
results |
results |
metric |
|
metric |
|||
segmentedAdDma_{NUM} |
segmentedAdDma_{NUM} |
dimension |
|
segmentedAdRegion_{NUM} |
segmentedAdRegion_{NUM} |
dimension |
|
The total number of shares received on posts or content on Meta platforms (Facebook, Instagram). |
metric |
||
metric |
|||
metric |
|||
snapchat.quartile1 |
snapchat.quartile1 |
metric |
|
snapchat.quartile2 |
snapchat.quartile2 |
metric |
|
snapchat.quartile3 |
snapchat.quartile3 |
metric |
|
snapchat.saves |
snapchat.saves |
metric |
|
snapchat.shares |
snapchat.shares |
metric |
|
snapchat.snapchatVideoViews |
snapchat.snapchatVideoViews |
metric |
|
snapchat.storyCompletes |
snapchat.storyCompletes |
metric |
|
snapchat.storyOpens |
snapchat.storyOpens |
metric |
|
snapchat.swipes |
snapchat.swipes |
metric |
|
snapchat.viewCompletion |
snapchat.viewCompletion |
metric |
|
snapchatCountry |
snapchatCountry |
dimension |
|
snapchatRegion |
snapchatRegion |
dimension |
|
social_network_name |
social_network_name |
The name of the social network where the data originated. |
dimension |
spend |
spend |
The total amount of money spent on an advertising campaign or paid initiative. |
metric |
The total amount of money spent on advertising across all social media channels. |
metric |
||
The total amount of money spent on advertising across all social media channels, converted to USD. |
metric |
||
spent |
spent |
The total amount of money spent on an advertising campaign or paid initiative. |
metric |
spentInUSD |
spentInUSD |
The total amount of money spent on an advertising campaign or paid initiative, converted to USD. |
metric |
storeVisits |
storeVisits |
metric |
|
metric |
|||
targetActions |
targetActions |
metric |
|
targetGroupId |
targetGroupId |
dimension |
|
totalEngagement |
totalEngagement |
The combined total of likes (including reactions), comments, and shares on a post across all social media channels. |
metric |
totalReach |
totalReach |
The estimated total number of unique people who were reached by a message across social networks. |
metric |
twClickRate |
twClickRate |
metric |
|
urlClicks |
urlClicks |
The total number of clicks on a URL. |
metric |
videoP100WatchedActions |
videoP100WatchedActions |
The number of times a video was watched to 100% completion. |
metric |
videoP25WatchedActions |
videoP25WatchedActions |
metric |
|
videoP50WatchedActions |
videoP50WatchedActions |
metric |
|
videoP75WatchedActions |
videoP75WatchedActions |
metric |
|
videoTotalViews |
videoTotalViews |
The total number of video views. |
metric |
video_p100_watched_actions |
video_p100_watched_actions |
The number of times a video was watched to 100% completion. |
metric |
video_p25_watched_actions |
video_p25_watched_actions |
The number of times a video was watched to at least 25% completion. |
metric |
video_p50_watched_actions |
video_p50_watched_actions |
The number of times a video was watched to at least 50% completion. |
metric |
video_p75_watched_actions |
video_p75_watched_actions |
The number of times a video was watched to at least 75% completion. |
metric |
video_p95_watched_actions |
video_p95_watched_actions |
The number of times a video was watched to at least 95% completion. |
metric |
The number of times a video was watched to completion on Meta platforms (Facebook, Instagram). |
metric |
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metric |
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metric |
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The total number of video views on Meta platforms (Facebook, Instagram). |
metric |
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metric |
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metric |