Sprinklr: Most-used fields#
The table below gives information about most-used fields that you can import from Sprinklr. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ACCOUNT_ID_{NUM} Dimension
Represents a unique account identifier, where {NUM} can denote a specific account or type.
CAMPAIGN_ID_DIMENSION Dimension
A dimension representing the unique identifier for a marketing campaign.
CHANNEL Dimension
This field represents the social media channel (e.g., Instagram, TikTok, Facebook) where the data originates.
CHANNEL_STATUS_ID Dimension
The internal Sprinklr ID number associated with a social media channel or account.
CHANNEL_STATUS_ID_{NUM} Metric
The internal Sprinklr ID number associated with a social media channel or account.
COUNTRY_{NUM} Dimension
This dimension represents the country associated with the reported data, allowing for geographical segmentation of metrics.
D_ACCOUNTIDEXTERNAL Metric
Represents an external identifier for an account, used as a dimension for reporting.
D_ACCOUNTIDEXTERNAL_{NUM} Metric
Represents an external account identifier, where {NUM} can denote a specific account, used as a dimension for reporting.
D_PIENDDATE_{NUM} Dimension
The end date of the requested query for a paid initiative or post insight.
D_STATUSIDEXTERNAL Metric
Represents an external status identifier, used as a dimension for reporting.
D_STATUSIDEXTERNAL_{NUM} Metric
Represents an external status identifier, where {NUM} can denote a specific status, used as a dimension for reporting.
GATING_ENABLED Dimension
Indicates whether content or access is restricted or 'gated' based on specific criteria.
IS_DARK_POST Dimension
Indicates whether a post is a 'dark post' (an unpublished ad targeting specific audiences).
IS_DELETED Dimension
Indicates whether a message or post has been deleted from the social network.
IS_GIF Dimension
Indicates whether the content of a post is a GIF.
IS_IGTV_POST Dimension
Indicates whether the content is an IGTV post on Instagram.
IS_IG_REEL_POST Dimension
Indicates if an Instagram post is a Reel.
IS_LIVE_VIDEO Dimension
Indicates whether the content is a live video broadcast.
IS_SPONSORED Dimension
Indicates whether the content is sponsored (i.e., paid promotion).
IS_SPONSORED_{NUM} Dimension
Indicates whether the content is sponsored, where {NUM} can denote a specific instance or type.
MEDIA_TYPE Dimension
The type of media included in the post, such as Photo, Video, Link, Album, or Text.
MEDIA_TYPE_{NUM} Dimension
Represents the type of media (e.g., image, video), where {NUM} can denote a specific media item.
M_ACCOUNT_INSIGHTS_PINTEREST_USER_BOARD_COUNT Metric
The total count of Pinterest boards created by users associated with the account.
M_ACCOUNT_INSIGHTS_PINTEREST_USER_BOARD_COUNT_{NUM} Metric
The total count of Pinterest boards created by users associated with the account, where {NUM} can denote a specific aggregation or timeframe.
M_ACCOUNT_INSIGHTS_PINTEREST_USER_FOLLOWERS Metric
The total number of followers for a Pinterest user account.
M_ACCOUNT_INSIGHTS_PINTEREST_USER_FOLLOWERS_{NUM} Metric
Represents the total number of followers for a Pinterest user account, where {NUM} can denote a specific aggregation or timeframe.
M_ACCOUNT_INSIGHTS_PINTEREST_USER_PIN_COUNT Metric
The total number of Pins created by a Pinterest user account.
M_ACCOUNT_INSIGHTS_PINTEREST_USER_PIN_COUNT_{NUM} Metric
Represents the total number of Pins created by a Pinterest user, where {NUM} can denote a specific aggregation or timeframe.
M_DAILY_AD_STAT_ACM_GLOBAL_CONVERSIONS_{NUM}_{NUM} Metric
The total number of conversions generated from advertising campaigns.
M_DAILY_AD_STAT_ACM_GLOBAL_COST_PER_LINK_CLICK_{NUM}_{NUM} Metric
The cost incurred for each link click on advertising campaigns.
M_DAILY_AD_STAT_ACM_GLOBAL_LINK_CLICKS_{NUM}_{NUM} Metric
The total number of link clicks on advertising campaigns.
M_DAILY_AD_STAT_ACM_GLOBAL_SOCIAL_ENGAGEMENT_RATE_{NUM}_{NUM} Metric
The rate of social engagement with advertising content, calculated as interactions divided by reach or impressions.
M_DAILY_AD_STAT_ACM_GLOBAL_SPEND_USD_{NUM}_{NUM} Metric
The total amount of money spent in USD on advertising campaigns.
M_DAILY_AD_STAT_ACM_GLOBAL_TOTAL_ENGAGEMENTS_{NUM}_{NUM} Metric
The total number of engagements across social networks for advertising campaigns, including likes, reactions, comments, and shares.
M_DAILY_AD_STAT_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_MOBILE_APP_INSTALL_{NUM} Metric
The number of mobile app installs attributed to ads.
M_DAILY_AD_STAT_BY_REGION_CLICKS_{NUM} Metric
Daily ad clicks measured for a specific advertising region, where {NUM} denotes the identifier for that region.
M_DAILY_AD_STAT_BY_REGION_IMPRESSIONS_{NUM} Metric
Daily ad impressions measured for a specific advertising region, where {NUM} denotes the identifier for that region.
M_DAILY_AD_STAT_BY_REGION_SPENT_{NUM} Metric
Daily advertising spend for a specific advertising region, where {NUM} denotes the identifier for that region.
M_DAILY_AD_STAT_IMPRESSIONS Metric
The total number of times an ad was displayed, specifically for daily ad statistics.
M_DAILY_AD_STAT_IMPRESSIONS_{NUM} Metric
The total number of times an ad was displayed for daily ad statistics.
M_DAILY_AD_STAT_PINTERESTENGAGEMENT Metric
The total number of actions or engagements on a Pinterest pin, including saves, closeups, clicks, and swipes, for daily ad statistics.
M_DAILY_AD_STAT_PINTERESTENGAGEMENT_{NUM} Metric
Daily engagement on Pinterest ads, representing actions (paid and earned) taken on a pin, including saves, closeups, clicks, swipes, likes, comments, and repins.
M_DAILY_AD_STAT_PINTEREST_CLICKTHROUGH Metric
The total number of clicks on a Pinterest ad, leading to content on or off Pinterest, specifically for daily ad statistics.
M_DAILY_AD_STAT_PINTEREST_CLICKTHROUGH_{NUM} Metric
Daily clickthroughs on Pinterest ads, measuring the number of clicks on a Pinterest ad.
M_DAILY_AD_STAT_PINTEREST_EARNED3SECVIDEOVIEWS Metric
The daily number of organic (earned) video views on Pinterest ads that lasted for at least 3 seconds.
M_DAILY_AD_STAT_PINTEREST_EARNED3SECVIDEOVIEWS_{NUM} Metric
The daily number of organic (earned) video views on Pinterest ads that lasted for at least 3 seconds, where {NUM} can denote a specific aggregation or version.
M_DAILY_AD_STAT_PINTEREST_EARNEDCLICKTHROUGH Metric
The total number of earned clicks on a Pinterest pin that lead to content on or off Pinterest, for daily ad statistics.
M_DAILY_AD_STAT_PINTEREST_EARNEDCLICKTHROUGH_{NUM} Metric
The daily number of organic (earned) clickthroughs on Pinterest ads.
M_DAILY_AD_STAT_PINTEREST_EARNEDENGAGEMENT Metric
The number of earned engagements on a Pinterest ad, specifically actions like saves to boards, for daily ad statistics.
M_DAILY_AD_STAT_PINTEREST_EARNEDENGAGEMENT_{NUM} Metric
The number of earned engagements on a Pinterest ad, representing actions taken without direct payment, for daily ad statistics.
M_DAILY_AD_STAT_PINTEREST_EARNEDIMPRESSIONS Metric
The total number of earned impressions for a Pinterest ad, representing how many times organic (unpaid) Pinterest ads or content were displayed to users.
M_DAILY_AD_STAT_PINTEREST_EARNEDIMPRESSIONS_{NUM} Metric
The total number of earned impressions for a Pinterest ad, representing how many times organic (unpaid) Pinterest ads or content were displayed to users, where {NUM} can denote a specific aggregation or version.
M_DAILY_AD_STAT_PINTEREST_EARNEDMRCVIDEOVIEWS Metric
The daily number of organic (earned) measurable video views (MRC-compliant) on Pinterest ads, where a video is viewed for a minimum duration and visibility.
M_DAILY_AD_STAT_PINTEREST_EARNEDMRCVIDEOVIEWS_{NUM} Metric
The daily number of organic (earned) measurable video views (MRC-compliant) on Pinterest ads, where a video is viewed for a minimum duration and visibility, where {NUM} can denote a specific aggregation or version.
M_DAILY_AD_STAT_PINTEREST_EARNEDOUTBOUNDCLICKS Metric
The total number of earned clicks on a Pinterest pin that lead to a destination off Pinterest, for daily ad statistics.
M_DAILY_AD_STAT_PINTEREST_EARNEDOUTBOUNDCLICKS_{NUM} Metric
The daily number of organic (earned) clicks on Pinterest ads that directed users to external websites or destinations.
M_DAILY_AD_STAT_PINTEREST_EARNEDREPIN Metric
The number of times a Pinterest ad was saved or repinned by users through earned actions, for daily ad statistics.
M_DAILY_AD_STAT_PINTEREST_EARNEDREPIN_{NUM} Metric
The daily number of organic (earned) times a Pinterest Pin was saved by users to their boards.
M_DAILY_AD_STAT_PINTEREST_OUTBOUNDCLICKS Metric
The total number of paid and earned clicks on a Pinterest pin that lead to a destination off Pinterest, for daily ad statistics.
M_DAILY_AD_STAT_PINTEREST_OUTBOUNDCLICKS_{NUM} Metric
The daily total number of clicks on Pinterest ads that directed users to external websites or destinations, combining both paid and earned actions.
M_DAILY_AD_STAT_PINTEREST_PAID3SECVIDEOVIEWS Metric
The daily number of paid video views on Pinterest ads that lasted for at least 3 seconds.
M_DAILY_AD_STAT_PINTEREST_PAID3SECVIDEOVIEWS_{NUM} Metric
The daily number of paid video views on Pinterest ads that lasted for at least 3 seconds, where {NUM} can denote a specific aggregation or version.
M_DAILY_AD_STAT_PINTEREST_PAIDCLICKTHROUGH Metric
The total number of paid clicks on a Pinterest ad that lead to content on or off Pinterest, for daily ad statistics.
M_DAILY_AD_STAT_PINTEREST_PAIDCLICKTHROUGH_{NUM} Metric
The daily number of paid clickthroughs on Pinterest ads, measuring the number of clicks on a paid Pinterest ad.
M_DAILY_AD_STAT_PINTEREST_PAIDENGAGEMENT Metric
The number of paid engagements on a Pinterest ad, representing actions taken as a direct result of the ad, for daily ad statistics.
M_DAILY_AD_STAT_PINTEREST_PAIDENGAGEMENT_{NUM} Metric
The daily number of paid engagements on Pinterest ads, representing actions taken as a direct result of the ad, including likes, comments, and repins.
M_DAILY_AD_STAT_PINTEREST_PAIDIMPRESSIONS Metric
The total number of paid impressions for a Pinterest ad, for daily ad statistics.
M_DAILY_AD_STAT_PINTEREST_PAIDIMPRESSIONS_{NUM} Metric
The daily number of times paid Pinterest ads or content were displayed to users.
M_DAILY_AD_STAT_PINTEREST_PAIDMRCVIDEOVIEWS Metric
The daily number of paid measurable video views (MRC-compliant) on Pinterest ads, where a video is viewed for a minimum duration and visibility.
M_DAILY_AD_STAT_PINTEREST_PAIDMRCVIDEOVIEWS_{NUM} Metric
The daily number of paid measurable video views (MRC-compliant) on Pinterest ads, where a video is viewed for a minimum duration and visibility, where {NUM} can denote a specific aggregation or version.
M_DAILY_AD_STAT_PINTEREST_PAIDOUTBOUNDCLICKS Metric
The total number of paid clicks on a Pinterest pin that lead to a destination off Pinterest, for daily ad statistics.
M_DAILY_AD_STAT_PINTEREST_PAIDOUTBOUNDCLICKS_{NUM} Metric
The daily number of paid clicks on Pinterest ads that directed users to external websites or destinations.
M_DAILY_AD_STAT_PINTEREST_PAIDREPIN Metric
The number of times a Pinterest ad was saved or repinned by users through paid actions, for daily ad statistics.
M_DAILY_AD_STAT_PINTEREST_PAIDREPIN_{NUM} Metric
The daily number of times a Pinterest Pin from a paid ad campaign was saved by users to their boards.
M_DAILY_AD_STAT_PINTEREST_REPIN Metric
The total number of times a Pinterest ad was saved or repinned by users, combining both paid and earned actions, for daily ad statistics.
M_DAILY_AD_STAT_PINTEREST_REPIN_{NUM} Metric
The daily total number of times a Pinterest Pin was saved by users to their boards, combining both earned and paid repins.
M_DAILY_AD_STAT_PINTEREST_TOTAL3SECVIDEOVIEWS Metric
The daily total number of video views on Pinterest ads that lasted for at least 3 seconds, combining both earned and paid views.
M_DAILY_AD_STAT_PINTEREST_TOTAL3SECVIDEOVIEWS_{NUM} Metric
The daily total number of video views on Pinterest ads that lasted for at least 3 seconds, combining both earned and paid views, where {NUM} can denote a specific aggregation or version.
M_DAILY_AD_STAT_PINTEREST_TOTALMRCVIDEOVIEWS Metric
The total number of video views on a Pinterest ad that meet the MRC standard (e.g., 2-second continuous views with 50% in view), combining both paid and earned views, for daily ad statistics.
M_DAILY_AD_STAT_PINTEREST_TOTALMRCVIDEOVIEWS_{NUM} Metric
The daily total number of measurable video views (MRC-compliant) on Pinterest ads, combining both earned and paid views, where {NUM} can denote a specific aggregation or version.
M_INSTAGRAM_BUSINESS_PAGE_INSIGHTS_BY_COUNTRY_INSTAGRAM_FOLLOWERS_{NUM} Metric
This metric measures the total number of followers for an Instagram Business Page. This data can be segmented by country.
M_POST_INSIGHTS_PIN_IMPRESSIONS_QUARTERLY Metric
The total number of times Pinterest Pins were displayed to users during a quarter.
M_POST_INSIGHTS_PIN_IMPRESSIONS_QUARTERLY_{NUM} Metric
Represents the total number of times a Pinterest Pin was displayed on screen during a quarter, where {NUM} can denote a specific aggregation or version.
M_POST_INSIGHTS_PIN_LAST_{NUM}_DAYS_ENGAGEMENT Metric
The total engagement (likes, comments, repins) received on Pinterest Pins over the last specified number of days.
M_POST_INSIGHTS_PIN_LAST_{NUM}_DAYS_ENGAGEMENT_{NUM} Metric
Represents the total engagement received by a Pinterest Pin over the last specified number of days, where the second {NUM} can denote a specific aggregation or version.
M_POST_INSIGHTS_TREND_INSTAGRAM_BUSINESS_POST_REACH_{NUM} Metric
The number of unique Instagram business accounts that saw a specific post.
M_POST_INSIGHTS_TREND_INSTAGRAM_BUSINESS_POST_REEL_SHARES_{NUM} Metric
The number of times Instagram Reels from a business account were shared by users.
M_POST_INSIGHTS_TREND_INSTAGRAM_BUSINESS_POST_SAVED_{NUM} Metric
The number of times an Instagram business post was saved by users.
M_POST_INSIGHTS_TREND_INSTAGRAM_POST_COMMENTS_COUNT_{NUM} Metric
The total number of comments received on an Instagram post.
M_POST_INSIGHTS_TREND_INSTAGRAM_POST_LIKES_COUNT_{NUM} Metric
The total number of likes received on an Instagram post.
M_POST_INSIGHTS_TREND_INSTAGRAM_POST_VIEWS_COUNT_{NUM} Metric
The total number of times an Instagram post was viewed. This metric counts repeated views from the same user.
M_POST_INSIGHTS_TREND_INSTAGRAM_VIEWS_ON_STILL_IMAGES_TREND_{NUM}_{NUM} Metric
The total number of views for still image posts on Instagram. This metric counts repeated views from the same user.
M_POST_INSIGHTS_TREND_PIN_CLICK_QUARTERLY Metric
A trend metric showing the number of clicks on Pinterest Pins over a quarter.
M_POST_INSIGHTS_TREND_PIN_CLICK_QUARTERLY_{NUM} Metric
A trend metric showing the number of clicks on Pinterest Pins over a quarter.
M_POST_INSIGHTS_TREND_PIN_COMMENTS Metric
A trend metric showing the number of comments received on Pinterest Pins.
M_POST_INSIGHTS_TREND_PIN_COMMENTS_{NUM} Metric
A trend metric showing the number of comments received on Pinterest Pins.
M_POST_INSIGHTS_TREND_PIN_IMPRESSIONS_QUARTERLY Metric
A trend metric showing the number of times Pinterest Pins were displayed to users over a quarter.
M_POST_INSIGHTS_TREND_PIN_IMPRESSIONS_QUARTERLY_{NUM} Metric
Represents the total number of times a trending Pinterest Pin was displayed on screen during a quarter, where {NUM} can denote a specific aggregation or version.
M_POST_INSIGHTS_TREND_PIN_LIKES Metric
A trend metric showing the number of likes received on Pinterest Pins.
M_POST_INSIGHTS_TREND_PIN_LIKES_{NUM} Metric
A trend metric showing the number of likes received on Pinterest Pins.
M_POST_INSIGHTS_TREND_PIN_OUTBOUND_CLICKS_QUARTERLY Metric
A trend metric showing the number of clicks on Pinterest Pins that directed users to external websites or destinations over a quarter.
M_POST_INSIGHTS_TREND_PIN_OUTBOUND_CLICKS_QUARTERLY_{NUM} Metric
A trend metric showing the number of clicks on Pinterest Pins that directed users to external websites or destinations over a quarter, where {NUM} can denote a specific aggregation or version.
M_POST_INSIGHTS_TREND_PIN_SAVES Metric
A trend metric showing the number of times Pinterest Pins were saved by users to their boards.
M_POST_INSIGHTS_TREND_PIN_SAVES_{NUM} Metric
A trend metric showing the number of times Pinterest Pins were saved by users to their boards.
M_POST_INSIGHTS_TREND_PIN_VIDEO_10S_VIEW Metric
A trend metric showing the number of video views on Pinterest Pins that lasted for at least 10 seconds.
M_POST_INSIGHTS_TREND_PIN_VIDEO_10S_VIEW_{NUM} Metric
A trend metric showing the number of video views on Pinterest Pins that lasted for at least 10 seconds, where {NUM} can denote a specific aggregation or version.
M_POST_INSIGHTS_TREND_PIN_VIDEO_VIEWS_QUARTERLY Metric
A trend metric showing the total number of video views on Pinterest Pins over a quarter.
M_POST_INSIGHTS_TREND_PIN_VIDEO_VIEWS_QUARTERLY_{NUM} Metric
A trend metric showing the total number of video views on Pinterest Pins over a quarter, where {NUM} can denote a specific aggregation or version.
M_TIKTOK_AD_STAT_DMA_IMPRESSIONS_{NUM} Metric
This metric represents the total number of times TikTok ads were displayed, grouped by Designated Market Area (DMA).
M_TIKTOK_AD_STAT_DMA_SPENT_{NUM} Metric
This metric measures the total advertising expenditure on TikTok ads, grouped by Designated Market Area (DMA).
OUTBOUND_POST_ID Dimension
A unique identifier for an outbound message or post published from a social media account.
OUTBOUND_POST_ID_{NUM} Dimension
The unique identifier for an outbound message or post published from an account.
PINTEREST_BOARD_ID Dimension
The unique identifier for a Pinterest board.
PINTEREST_BOARD_ID_{NUM} Dimension
The unique identifier for a Pinterest board.
POST_FB_CONSUMPTIONS_BY_TYPE_LINK_CLICKS Metric
The total number of link clicks on a Facebook post, categorized by consumption type.
POST_FB_IMPRESSIONS Metric
The total number of times a Facebook post was displayed to users.
POST_FB_IMPRESSIONS_ORGANIC Metric
The number of times a Facebook post was displayed to users through organic reach.
POST_FB_IMPRESSIONS_PAID Metric
The number of times a Facebook post was displayed to users through paid advertising.
POST_FB_IMPRESSIONS_UNIQUE Metric
The number of unique people who were shown a Facebook post.
POST_FB_STORIES_BY_ACTION_TYPE_COMMENT Metric
The number of comments on Facebook stories.
POST_FB_STORIES_BY_ACTION_TYPE_LIKE Metric
The number of likes on Facebook stories.
POST_FB_STORIES_BY_ACTION_TYPE_SHARE Metric
The number of shares of Facebook stories.
POST_FB_VIDEO_AVG_TIME_WATCHED Metric
The average time users spent watching a Facebook video.
POST_FB_VIDEO_COMPLETE_VIEWS_30S Metric
The number of times a Facebook video was viewed for at least 30 seconds (considered a complete view).
POST_FB_VIDEO_COMPLETE_VIEWS_30S_ORGANIC Metric
The number of times an organic Facebook video was viewed for at least 30 seconds.
POST_FB_VIDEO_COMPLETE_VIEWS_30S_PAID Metric
The number of times a paid (promoted) Facebook video was viewed for at least 30 seconds.
POST_FB_VIDEO_LENGTH Metric
The categorized duration of a Facebook video post.
POST_FB_VIDEO_VIEWS Metric
The total number of times a Facebook video post was viewed.
POST_FB_VIDEO_VIEWS_10S Metric
The number of times a Facebook video was viewed for at least 10 seconds.
POST_FB_VIDEO_VIEWS_10S_ORGANIC Metric
The number of times an organic Facebook video was viewed for at least 10 seconds.
POST_FB_VIDEO_VIEWS_10S_PAID Metric
The number of times a paid (promoted) Facebook video was viewed for at least 10 seconds.
POST_FB_VIDEO_VIEWS_ORGANIC Metric
The total number of organic views for a Facebook video.
POST_FB_VIDEO_VIEWS_PAID Metric
The total number of paid (promoted) views for a Facebook video.
POST_FB_VIDEO_VIEW_TIME Metric
The total accumulated time users spent watching a Facebook video.
POST_FB_VIDEO_VIEW_TIME_ORGANIC Metric
The total accumulated time users spent watching an organic Facebook video.
POST_FB_VIDEO_VIEW_TIME_PAID Metric
The total accumulated time users spent watching a paid (promoted) Facebook video.
POST_ID Dimension
The unique identifier for a post.
POST_ID_NO_LOOKUP_{NUM} Metric
Represents the unique identifier for a post without performing a lookup, where {NUM} can denote a specific post.
POST_ID_{NUM} Dimension
Represents the unique identifier for a post, where {NUM} can denote a specific post.
POST_PART_OF_MULTI_PHOTO Dimension
Indicates whether a post is part of a multi-photo (carousel) album.
POST_PUBLISHED_DATE Dimension
The exact date when the post was published.
POST_PUBLISHED_DATE_{NUM} Metric
Represents the date when a post was published, where {NUM} can denote a specific post.
POST_VIDEO_DURATION Metric
The duration of the video attached to a post.
SN_MESSAGE_TYPE Dimension
The type of message posted on a social network, such as text, image, video, or link.
SN_TYPE Dimension
The type of social network where the post originated (e.g., Facebook, Instagram, Twitter).
SOCIAL_NETWORK_{NUM} Dimension
The social network platform where the activity occurred (e.g., Facebook, Twitter, Instagram).
STATUS_ID Dimension
An internal Sprinklr ID number associated with a specific status or an external status identifier used for reporting.
STATUS_ID_{NUM} Dimension
An internal Sprinklr ID number associated with a social media channel or account, or an external status identifier where {NUM} denotes a specific status.
accountId Dimension
The unique identifier for the social media account within Sprinklr.
accountIds Dimension
A list of unique identifiers for accounts. For Pinterest, this refers to the ID of the account through which an ad is published.
accountIds_{NUM} Dimension
Sprinklr's internal ID numbers associated with social media accounts. The {NUM} suffix indicates a potential for multiple account IDs or time-series data.
accountSprinklrIds Metric
A list of internal Sprinklr ID numbers associated with the accounts from which data was collected.
accountSprinklrIds_{NUM} Metric
Sprinklr's internal ID numbers associated with social media accounts. The {NUM} suffix indicates a potential for multiple account IDs or time-series data.
accountType Dimension
Categorizes the type of account from which data is collected, such as a social media account or a business profile.
account_id Metric
The internal Sprinklr ID number associated with the Account.
account_name Dimension
The name of the social network account.
actionscomment Metric
A metric representing the total number of comments received on posts or content across social networks.
actionslanding_page_view Metric
The number of times a landing page was viewed as a result of an action.
actionslike Metric
A metric representing the total number of likes and reactions received on posts or content across social networks.
actionspost Metric
Aggregate of actions performed on a post, such as likes, comments, and shares.
actionspost_engagement Dimension
A metric representing the total engagement received on posts, including likes, comments, and shares.
actionsvideo_view Metric
A metric representing the total number of video views.
adSetId Dimension
The identifier for an ad set, which is a group of ads that share settings for targeting, scheduling, and bidding.
adVariantId_{NUM} Dimension
A unique identifier for a specific variant of an advertisement or creative asset used in marketing campaigns. Sprinklr's platform supports detailed reporting on advertising performance and assets.
ad_id Metric
The unique identifier for an advertisement.
ad_name Dimension
The name given to an advertisement.
authorId Dimension
The unique identifier for the author or creator of a piece of content or message.
campaignId Dimension
The unique identifier for the marketing or advertising campaign.
channelCampaignId Dimension
The identifier for a campaign within a specific social or advertising channel.
channelType Dimension
The type of channel through which the content was published or engaged (e.g., Facebook, Instagram, Twitter, Web).
clicks Metric
The total number of clicks on an ad or content. This metric provides an estimated number of clicks on posts.
clientId Dimension
The unique identifier for the client or customer account.
createdDate Dimension
The date when the content or post was initially created.
date Dimension
The specific date for which the reporting data is recorded.
date_start Dimension
The start date for the reporting period.
date_{NUM} Dimension
The specific date when an event or activity occurred.
deleted Dimension
A boolean flag indicating whether the entity (e.g., message or post) has been deleted from the social network.
impressions Metric
The total number of times an ad or content was displayed.
inline_link_clicks Metric
The number of clicks on links within the ad creative itself, rather than external calls-to-action.
measurementTime Dimension
The timestamp indicating when the measurement data was recorded.
measurementTime_{NUM} Dimension
The timestamp indicating when a metric was measured.
mediaMimeType Dimension
The MIME type of the attached media file, indicating its format (e.g., image/jpeg, video/mp4).
messageId Dimension
A unique identifier for an outbound message or post published from a social media account.
messageText Dimension
The actual textual content of the message or post.
messageType Dimension
The classification or category of a message or post, such as a social media post, comment, direct message, or other content type. Sprinklr's reporting capabilities differentiate between various content types for analytics.
paidInitiativeChannelId Dimension
The unique identifier for the channel used in a paid advertising initiative.
paidInitiativeId Dimension
The identifier for a specific paid initiative or advertisement campaign.
paidInitiativeId_{NUM} Dimension
A unique identifier for a paid advertising initiative or campaign within Sprinklr's Modern Advertising platform. These initiatives are used to create paid campaigns across various channels, defining aspects like budget, objectives, and scheduling.
permalink Dimension
The permanent URL to the specific message or post.
postId Dimension
The unique identifier for the social media post.
post_reaction_like Metric
The total number of 'like' reactions received on a post.
publishedDate Dimension
The date when the content or post was published on the social network.
results Metric
An array containing the individual data records or rows returned by the reporting API query.
scheduleDate Dimension
The date and time when a specific message, post, or action is scheduled to be published or executed.
segmentedAdRegion_{NUM} Dimension
A dimension representing a specific geographic region used for targeting or segmenting advertisements.
sizeInBytes Dimension
The size of the attached media file, measured in bytes.
spend Metric
The total amount of money spent on an advertising campaign or paid initiative.
status Dimension
The current state or condition of an entity, such as the publication status of a post, the processing status of a report, or the operational status of a user or system component.
statusID Dimension
An internal Sprinklr ID number associated with a specific status or an external status identifier used for reporting.
version Dimension
Represents the version of an API endpoint, data structure, or an entity within the Sprinklr platform. It helps identify the specific iteration of the component being accessed or processed.
videoDuration Metric
The length or duration of a video file in seconds or another specified unit.
video_p100_watched_actions Metric
The number of times a video was watched to 100% completion.
video_p25_watched_actions Metric
The number of times a video was watched to at least 25% completion.
video_p50_watched_actions Metric
The number of times a video was watched to at least 50% completion.
video_p75_watched_actions Metric
The number of times a video was watched to at least 75% completion.
video_p95_watched_actions Metric
The number of times a video was watched to at least 95% completion.