Sprinklr: Most-used fields#
The table below gives information about most-used fields that you can import from Sprinklr. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
ACCOUNT_ID_{NUM} |
ACCOUNT_ID_{NUM} |
Represents a unique account identifier, where {NUM} can denote a specific account or type. |
dimension |
CAMPAIGN_ID_DIMENSION |
CAMPAIGN_ID_DIMENSION |
A dimension representing the unique identifier for a marketing campaign. |
dimension |
CHANNEL_STATUS_ID |
CHANNEL_STATUS_ID |
The internal Sprinklr ID number associated with a social media channel or account. |
dimension |
CHANNEL_STATUS_ID_{NUM} |
CHANNEL_STATUS_ID_{NUM} |
The internal Sprinklr ID number associated with a social media channel or account. |
metric |
D_ACCOUNTIDEXTERNAL |
D_ACCOUNTIDEXTERNAL |
Represents an external identifier for an account, used as a dimension for reporting. |
metric |
D_ACCOUNTIDEXTERNAL_{NUM} |
D_ACCOUNTIDEXTERNAL_{NUM} |
Represents an external account identifier, where {NUM} can denote a specific account, used as a dimension for reporting. |
metric |
D_PIENDDATE_{NUM} |
D_PIENDDATE_{NUM} |
The end date of the requested query for a paid initiative or post insight. |
dimension |
D_STATUSIDEXTERNAL |
D_STATUSIDEXTERNAL |
Represents an external status identifier, used as a dimension for reporting. |
metric |
D_STATUSIDEXTERNAL_{NUM} |
D_STATUSIDEXTERNAL_{NUM} |
Represents an external status identifier, where {NUM} can denote a specific status, used as a dimension for reporting. |
metric |
GATING_ENABLED |
GATING_ENABLED |
Indicates whether content or access is restricted or ‘gated’ based on specific criteria. |
dimension |
IS_DARK_POST |
IS_DARK_POST |
Indicates whether a post is a ‘dark post’ (an unpublished ad targeting specific audiences). |
dimension |
IS_DELETED |
IS_DELETED |
Indicates whether a message or post has been deleted from the social network. |
dimension |
IS_GIF |
IS_GIF |
Indicates whether the content of a post is a GIF. |
dimension |
IS_IGTV_POST |
IS_IGTV_POST |
Indicates whether the content is an IGTV post on Instagram. |
dimension |
IS_IG_REEL_POST |
IS_IG_REEL_POST |
Indicates if an Instagram post is a Reel. |
dimension |
IS_LIVE_VIDEO |
IS_LIVE_VIDEO |
Indicates whether the content is a live video broadcast. |
dimension |
IS_SPONSORED |
IS_SPONSORED |
Indicates whether the content is sponsored (i.e., paid promotion). |
dimension |
IS_SPONSORED_{NUM} |
IS_SPONSORED_{NUM} |
Indicates whether the content is sponsored, where {NUM} can denote a specific instance or type. |
dimension |
MEDIA_TYPE |
MEDIA_TYPE |
The type of media included in the post, such as Photo, Video, Link, Album, or Text. |
dimension |
MEDIA_TYPE_{NUM} |
MEDIA_TYPE_{NUM} |
Represents the type of media (e.g., image, video), where {NUM} can denote a specific media item. |
dimension |
M_ACCOUNT_INSIGHTS_FOLLOWERS_COUNT_{NUM} |
M_ACCOUNT_INSIGHTS_FOLLOWERS_COUNT_{NUM} |
The total number of followers across all social networks for a given account. |
metric |
M_ACCOUNT_INSIGHTS_PINTEREST_USER_BOARD_COUNT |
M_ACCOUNT_INSIGHTS_PINTEREST_USER_BOARD_COUNT |
The total count of Pinterest boards created by users associated with the account. |
metric |
M_ACCOUNT_INSIGHTS_PINTEREST_USER_BOARD_COUNT_{NUM} |
M_ACCOUNT_INSIGHTS_PINTEREST_USER_BOARD_COUNT_{NUM} |
The total count of Pinterest boards created by users associated with the account, where {NUM} can denote a specific aggregation or timeframe. |
metric |
M_ACCOUNT_INSIGHTS_PINTEREST_USER_FOLLOWERS |
M_ACCOUNT_INSIGHTS_PINTEREST_USER_FOLLOWERS |
The total number of followers for a Pinterest user account. |
metric |
M_ACCOUNT_INSIGHTS_PINTEREST_USER_FOLLOWERS_{NUM} |
M_ACCOUNT_INSIGHTS_PINTEREST_USER_FOLLOWERS_{NUM} |
Represents the total number of followers for a Pinterest user account, where {NUM} can denote a specific aggregation or timeframe. |
metric |
M_ACCOUNT_INSIGHTS_PINTEREST_USER_PIN_COUNT |
M_ACCOUNT_INSIGHTS_PINTEREST_USER_PIN_COUNT |
The total number of Pins created by a Pinterest user account. |
metric |
M_ACCOUNT_INSIGHTS_PINTEREST_USER_PIN_COUNT_{NUM} |
M_ACCOUNT_INSIGHTS_PINTEREST_USER_PIN_COUNT_{NUM} |
Represents the total number of Pins created by a Pinterest user, where {NUM} can denote a specific aggregation or timeframe. |
metric |
M_DAILY_AD_STAT_ACM_GLOBAL_VIDEO_VIEWS_{NUM}_{NUM} |
M_DAILY_AD_STAT_ACM_GLOBAL_VIDEO_VIEWS_{NUM}_{NUM} |
The aggregated number of video views from advertisements across global regions. |
metric |
M_DAILY_AD_STAT_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_MOBILE_APP_INSTALL_{NUM} |
M_DAILY_AD_STAT_ACTIONSREPORTABLE_ACTIONTYPEVALUEMAP_MOBILE_APP_INSTALL_{NUM} |
The number of mobile app installs attributed to ads. |
metric |
M_DAILY_AD_STAT_ENGAGEMENTS_{NUM} |
M_DAILY_AD_STAT_ENGAGEMENTS_{NUM} |
The total number of engagements for daily ad statistics, including likes, reactions, comments, and shares across social networks. |
metric |
M_DAILY_AD_STAT_IMPRESSIONS |
M_DAILY_AD_STAT_IMPRESSIONS |
The total number of times an ad was displayed, specifically for daily ad statistics. |
metric |
M_DAILY_AD_STAT_IMPRESSIONS_{NUM} |
M_DAILY_AD_STAT_IMPRESSIONS_{NUM} |
The total number of times an ad was displayed for daily ad statistics. |
metric |
M_DAILY_AD_STAT_PINTERESTENGAGEMENT |
M_DAILY_AD_STAT_PINTERESTENGAGEMENT |
The total number of actions or engagements on a Pinterest pin, including saves, closeups, clicks, and swipes, for daily ad statistics. |
metric |
M_DAILY_AD_STAT_PINTERESTENGAGEMENT_{NUM} |
M_DAILY_AD_STAT_PINTERESTENGAGEMENT_{NUM} |
Daily engagement on Pinterest ads, representing actions (paid and earned) taken on a pin, including saves, closeups, clicks, swipes, likes, comments, and repins. |
metric |
M_DAILY_AD_STAT_PINTEREST_CLICKTHROUGH |
M_DAILY_AD_STAT_PINTEREST_CLICKTHROUGH |
The total number of clicks on a Pinterest ad, leading to content on or off Pinterest, specifically for daily ad statistics. |
metric |
M_DAILY_AD_STAT_PINTEREST_CLICKTHROUGH_{NUM} |
M_DAILY_AD_STAT_PINTEREST_CLICKTHROUGH_{NUM} |
Daily clickthroughs on Pinterest ads, measuring the number of clicks on a Pinterest ad. |
metric |
M_DAILY_AD_STAT_PINTEREST_EARNED3SECVIDEOVIEWS |
M_DAILY_AD_STAT_PINTEREST_EARNED3SECVIDEOVIEWS |
The daily number of organic (earned) video views on Pinterest ads that lasted for at least 3 seconds. |
metric |
M_DAILY_AD_STAT_PINTEREST_EARNED3SECVIDEOVIEWS_{NUM} |
M_DAILY_AD_STAT_PINTEREST_EARNED3SECVIDEOVIEWS_{NUM} |
The daily number of organic (earned) video views on Pinterest ads that lasted for at least 3 seconds, where {NUM} can denote a specific aggregation or version. |
metric |
M_DAILY_AD_STAT_PINTEREST_EARNEDCLICKTHROUGH |
M_DAILY_AD_STAT_PINTEREST_EARNEDCLICKTHROUGH |
The total number of earned clicks on a Pinterest pin that lead to content on or off Pinterest, for daily ad statistics. |
metric |
M_DAILY_AD_STAT_PINTEREST_EARNEDCLICKTHROUGH_{NUM} |
M_DAILY_AD_STAT_PINTEREST_EARNEDCLICKTHROUGH_{NUM} |
The daily number of organic (earned) clickthroughs on Pinterest ads. |
metric |
M_DAILY_AD_STAT_PINTEREST_EARNEDENGAGEMENT |
M_DAILY_AD_STAT_PINTEREST_EARNEDENGAGEMENT |
The number of earned engagements on a Pinterest ad, specifically actions like saves to boards, for daily ad statistics. |
metric |
M_DAILY_AD_STAT_PINTEREST_EARNEDENGAGEMENT_{NUM} |
M_DAILY_AD_STAT_PINTEREST_EARNEDENGAGEMENT_{NUM} |
The number of earned engagements on a Pinterest ad, representing actions taken without direct payment, for daily ad statistics. |
metric |
M_DAILY_AD_STAT_PINTEREST_EARNEDIMPRESSIONS |
M_DAILY_AD_STAT_PINTEREST_EARNEDIMPRESSIONS |
The total number of earned impressions for a Pinterest ad, representing how many times organic (unpaid) Pinterest ads or content were displayed to users. |
metric |
M_DAILY_AD_STAT_PINTEREST_EARNEDIMPRESSIONS_{NUM} |
M_DAILY_AD_STAT_PINTEREST_EARNEDIMPRESSIONS_{NUM} |
The total number of earned impressions for a Pinterest ad, representing how many times organic (unpaid) Pinterest ads or content were displayed to users, where {NUM} can denote a specific aggregation or version. |
metric |
M_DAILY_AD_STAT_PINTEREST_EARNEDMRCVIDEOVIEWS |
M_DAILY_AD_STAT_PINTEREST_EARNEDMRCVIDEOVIEWS |
The daily number of organic (earned) measurable video views (MRC-compliant) on Pinterest ads, where a video is viewed for a minimum duration and visibility. |
metric |
M_DAILY_AD_STAT_PINTEREST_EARNEDMRCVIDEOVIEWS_{NUM} |
M_DAILY_AD_STAT_PINTEREST_EARNEDMRCVIDEOVIEWS_{NUM} |
The daily number of organic (earned) measurable video views (MRC-compliant) on Pinterest ads, where a video is viewed for a minimum duration and visibility, where {NUM} can denote a specific aggregation or version. |
metric |
M_DAILY_AD_STAT_PINTEREST_EARNEDOUTBOUNDCLICKS |
M_DAILY_AD_STAT_PINTEREST_EARNEDOUTBOUNDCLICKS |
The total number of earned clicks on a Pinterest pin that lead to a destination off Pinterest, for daily ad statistics. |
metric |
M_DAILY_AD_STAT_PINTEREST_EARNEDOUTBOUNDCLICKS_{NUM} |
M_DAILY_AD_STAT_PINTEREST_EARNEDOUTBOUNDCLICKS_{NUM} |
The daily number of organic (earned) clicks on Pinterest ads that directed users to external websites or destinations. |
metric |
M_DAILY_AD_STAT_PINTEREST_EARNEDREPIN |
M_DAILY_AD_STAT_PINTEREST_EARNEDREPIN |
The number of times a Pinterest ad was saved or repinned by users through earned actions, for daily ad statistics. |
metric |
M_DAILY_AD_STAT_PINTEREST_EARNEDREPIN_{NUM} |
M_DAILY_AD_STAT_PINTEREST_EARNEDREPIN_{NUM} |
The daily number of organic (earned) times a Pinterest Pin was saved by users to their boards. |
metric |
M_DAILY_AD_STAT_PINTEREST_OUTBOUNDCLICKS |
M_DAILY_AD_STAT_PINTEREST_OUTBOUNDCLICKS |
The total number of paid and earned clicks on a Pinterest pin that lead to a destination off Pinterest, for daily ad statistics. |
metric |
M_DAILY_AD_STAT_PINTEREST_OUTBOUNDCLICKS_{NUM} |
M_DAILY_AD_STAT_PINTEREST_OUTBOUNDCLICKS_{NUM} |
The daily total number of clicks on Pinterest ads that directed users to external websites or destinations, combining both paid and earned actions. |
metric |
M_DAILY_AD_STAT_PINTEREST_PAID3SECVIDEOVIEWS |
M_DAILY_AD_STAT_PINTEREST_PAID3SECVIDEOVIEWS |
The daily number of paid video views on Pinterest ads that lasted for at least 3 seconds. |
metric |
M_DAILY_AD_STAT_PINTEREST_PAID3SECVIDEOVIEWS_{NUM} |
M_DAILY_AD_STAT_PINTEREST_PAID3SECVIDEOVIEWS_{NUM} |
The daily number of paid video views on Pinterest ads that lasted for at least 3 seconds, where {NUM} can denote a specific aggregation or version. |
metric |
M_DAILY_AD_STAT_PINTEREST_PAIDCLICKTHROUGH |
M_DAILY_AD_STAT_PINTEREST_PAIDCLICKTHROUGH |
The total number of paid clicks on a Pinterest ad that lead to content on or off Pinterest, for daily ad statistics. |
metric |
M_DAILY_AD_STAT_PINTEREST_PAIDCLICKTHROUGH_{NUM} |
M_DAILY_AD_STAT_PINTEREST_PAIDCLICKTHROUGH_{NUM} |
The daily number of paid clickthroughs on Pinterest ads, measuring the number of clicks on a paid Pinterest ad. |
metric |
M_DAILY_AD_STAT_PINTEREST_PAIDENGAGEMENT |
M_DAILY_AD_STAT_PINTEREST_PAIDENGAGEMENT |
The number of paid engagements on a Pinterest ad, representing actions taken as a direct result of the ad, for daily ad statistics. |
metric |
M_DAILY_AD_STAT_PINTEREST_PAIDENGAGEMENT_{NUM} |
M_DAILY_AD_STAT_PINTEREST_PAIDENGAGEMENT_{NUM} |
The daily number of paid engagements on Pinterest ads, representing actions taken as a direct result of the ad, including likes, comments, and repins. |
metric |
M_DAILY_AD_STAT_PINTEREST_PAIDIMPRESSIONS |
M_DAILY_AD_STAT_PINTEREST_PAIDIMPRESSIONS |
The total number of paid impressions for a Pinterest ad, for daily ad statistics. |
metric |
M_DAILY_AD_STAT_PINTEREST_PAIDIMPRESSIONS_{NUM} |
M_DAILY_AD_STAT_PINTEREST_PAIDIMPRESSIONS_{NUM} |
The daily number of times paid Pinterest ads or content were displayed to users. |
metric |
M_DAILY_AD_STAT_PINTEREST_PAIDMRCVIDEOVIEWS |
M_DAILY_AD_STAT_PINTEREST_PAIDMRCVIDEOVIEWS |
The daily number of paid measurable video views (MRC-compliant) on Pinterest ads, where a video is viewed for a minimum duration and visibility. |
metric |
M_DAILY_AD_STAT_PINTEREST_PAIDMRCVIDEOVIEWS_{NUM} |
M_DAILY_AD_STAT_PINTEREST_PAIDMRCVIDEOVIEWS_{NUM} |
The daily number of paid measurable video views (MRC-compliant) on Pinterest ads, where a video is viewed for a minimum duration and visibility, where {NUM} can denote a specific aggregation or version. |
metric |
M_DAILY_AD_STAT_PINTEREST_PAIDOUTBOUNDCLICKS |
M_DAILY_AD_STAT_PINTEREST_PAIDOUTBOUNDCLICKS |
The total number of paid clicks on a Pinterest pin that lead to a destination off Pinterest, for daily ad statistics. |
metric |
M_DAILY_AD_STAT_PINTEREST_PAIDOUTBOUNDCLICKS_{NUM} |
M_DAILY_AD_STAT_PINTEREST_PAIDOUTBOUNDCLICKS_{NUM} |
The daily number of paid clicks on Pinterest ads that directed users to external websites or destinations. |
metric |
M_DAILY_AD_STAT_PINTEREST_PAIDREPIN |
M_DAILY_AD_STAT_PINTEREST_PAIDREPIN |
The number of times a Pinterest ad was saved or repinned by users through paid actions, for daily ad statistics. |
metric |
M_DAILY_AD_STAT_PINTEREST_PAIDREPIN_{NUM} |
M_DAILY_AD_STAT_PINTEREST_PAIDREPIN_{NUM} |
The daily number of times a Pinterest Pin from a paid ad campaign was saved by users to their boards. |
metric |
M_DAILY_AD_STAT_PINTEREST_REPIN |
M_DAILY_AD_STAT_PINTEREST_REPIN |
The total number of times a Pinterest ad was saved or repinned by users, combining both paid and earned actions, for daily ad statistics. |
metric |
M_DAILY_AD_STAT_PINTEREST_REPIN_{NUM} |
M_DAILY_AD_STAT_PINTEREST_REPIN_{NUM} |
The daily total number of times a Pinterest Pin was saved by users to their boards, combining both earned and paid repins. |
metric |
M_DAILY_AD_STAT_PINTEREST_TOTAL3SECVIDEOVIEWS |
M_DAILY_AD_STAT_PINTEREST_TOTAL3SECVIDEOVIEWS |
The daily total number of video views on Pinterest ads that lasted for at least 3 seconds, combining both earned and paid views. |
metric |
M_DAILY_AD_STAT_PINTEREST_TOTAL3SECVIDEOVIEWS_{NUM} |
M_DAILY_AD_STAT_PINTEREST_TOTAL3SECVIDEOVIEWS_{NUM} |
The daily total number of video views on Pinterest ads that lasted for at least 3 seconds, combining both earned and paid views, where {NUM} can denote a specific aggregation or version. |
metric |
M_DAILY_AD_STAT_PINTEREST_TOTALMRCVIDEOVIEWS |
M_DAILY_AD_STAT_PINTEREST_TOTALMRCVIDEOVIEWS |
The total number of video views on a Pinterest ad that meet the MRC standard (e.g., 2-second continuous views with 50% in view), combining both paid and earned views, for daily ad statistics. |
metric |
M_DAILY_AD_STAT_PINTEREST_TOTALMRCVIDEOVIEWS_{NUM} |
M_DAILY_AD_STAT_PINTEREST_TOTALMRCVIDEOVIEWS_{NUM} |
The daily total number of measurable video views (MRC-compliant) on Pinterest ads, combining both earned and paid views, where {NUM} can denote a specific aggregation or version. |
metric |
M_DAILY_AD_STAT_UNIQUEIMPRESSIONS_{NUM} |
M_DAILY_AD_STAT_UNIQUEIMPRESSIONS_{NUM} |
The number of unique users who saw an ad for daily ad statistics. |
metric |
M_POST_INSIGHTS_PIN_IMPRESSIONS_QUARTERLY |
M_POST_INSIGHTS_PIN_IMPRESSIONS_QUARTERLY |
The total number of times Pinterest Pins were displayed to users during a quarter. |
metric |
M_POST_INSIGHTS_PIN_IMPRESSIONS_QUARTERLY_{NUM} |
M_POST_INSIGHTS_PIN_IMPRESSIONS_QUARTERLY_{NUM} |
Represents the total number of times a Pinterest Pin was displayed on screen during a quarter, where {NUM} can denote a specific aggregation or version. |
metric |
M_POST_INSIGHTS_PIN_LAST_{NUM}_DAYS_ENGAGEMENT |
M_POST_INSIGHTS_PIN_LAST_{NUM}_DAYS_ENGAGEMENT |
The total engagement (likes, comments, repins) received on Pinterest Pins over the last specified number of days. |
metric |
M_POST_INSIGHTS_PIN_LAST_{NUM}_DAYS_ENGAGEMENT_{NUM} |
M_POST_INSIGHTS_PIN_LAST_{NUM}_DAYS_ENGAGEMENT_{NUM} |
Represents the total engagement received by a Pinterest Pin over the last specified number of days, where the second {NUM} can denote a specific aggregation or version. |
metric |
M_POST_INSIGHTS_POST_REACH_COUNT_{NUM} |
M_POST_INSIGHTS_POST_REACH_COUNT_{NUM} |
The total number of unique accounts that have seen the post. |
metric |
M_POST_INSIGHTS_TOTAL_ENGAGEMENT_{NUM} |
M_POST_INSIGHTS_TOTAL_ENGAGEMENT_{NUM} |
The combined count of all likes (including reactions), comments, and shares received on posts across all social media channels. |
metric |
M_POST_INSIGHTS_TOTAL_IMPRESSIONS_{NUM}_{NUM} |
M_POST_INSIGHTS_TOTAL_IMPRESSIONS_{NUM}_{NUM} |
The total number of times a post was displayed. |
metric |
M_POST_INSIGHTS_TREND_PIN_CLICK_QUARTERLY |
M_POST_INSIGHTS_TREND_PIN_CLICK_QUARTERLY |
A trend metric showing the number of clicks on Pinterest Pins over a quarter. |
metric |
M_POST_INSIGHTS_TREND_PIN_CLICK_QUARTERLY_{NUM} |
M_POST_INSIGHTS_TREND_PIN_CLICK_QUARTERLY_{NUM} |
A trend metric showing the number of clicks on Pinterest Pins over a quarter. |
metric |
M_POST_INSIGHTS_TREND_PIN_COMMENTS |
M_POST_INSIGHTS_TREND_PIN_COMMENTS |
A trend metric showing the number of comments received on Pinterest Pins. |
metric |
M_POST_INSIGHTS_TREND_PIN_COMMENTS_{NUM} |
M_POST_INSIGHTS_TREND_PIN_COMMENTS_{NUM} |
A trend metric showing the number of comments received on Pinterest Pins. |
metric |
M_POST_INSIGHTS_TREND_PIN_IMPRESSIONS_QUARTERLY |
M_POST_INSIGHTS_TREND_PIN_IMPRESSIONS_QUARTERLY |
A trend metric showing the number of times Pinterest Pins were displayed to users over a quarter. |
metric |
M_POST_INSIGHTS_TREND_PIN_IMPRESSIONS_QUARTERLY_{NUM} |
M_POST_INSIGHTS_TREND_PIN_IMPRESSIONS_QUARTERLY_{NUM} |
Represents the total number of times a trending Pinterest Pin was displayed on screen during a quarter, where {NUM} can denote a specific aggregation or version. |
metric |
M_POST_INSIGHTS_TREND_PIN_LIKES |
M_POST_INSIGHTS_TREND_PIN_LIKES |
A trend metric showing the number of likes received on Pinterest Pins. |
metric |
M_POST_INSIGHTS_TREND_PIN_LIKES_{NUM} |
M_POST_INSIGHTS_TREND_PIN_LIKES_{NUM} |
A trend metric showing the number of likes received on Pinterest Pins. |
metric |
M_POST_INSIGHTS_TREND_PIN_OUTBOUND_CLICKS_QUARTERLY |
M_POST_INSIGHTS_TREND_PIN_OUTBOUND_CLICKS_QUARTERLY |
A trend metric showing the number of clicks on Pinterest Pins that directed users to external websites or destinations over a quarter. |
metric |
M_POST_INSIGHTS_TREND_PIN_OUTBOUND_CLICKS_QUARTERLY_{NUM} |
M_POST_INSIGHTS_TREND_PIN_OUTBOUND_CLICKS_QUARTERLY_{NUM} |
A trend metric showing the number of clicks on Pinterest Pins that directed users to external websites or destinations over a quarter, where {NUM} can denote a specific aggregation or version. |
metric |
M_POST_INSIGHTS_TREND_PIN_SAVES |
M_POST_INSIGHTS_TREND_PIN_SAVES |
A trend metric showing the number of times Pinterest Pins were saved by users to their boards. |
metric |
M_POST_INSIGHTS_TREND_PIN_SAVES_{NUM} |
M_POST_INSIGHTS_TREND_PIN_SAVES_{NUM} |
A trend metric showing the number of times Pinterest Pins were saved by users to their boards. |
metric |
M_POST_INSIGHTS_TREND_PIN_VIDEO_10S_VIEW |
M_POST_INSIGHTS_TREND_PIN_VIDEO_10S_VIEW |
A trend metric showing the number of video views on Pinterest Pins that lasted for at least 10 seconds. |
metric |
M_POST_INSIGHTS_TREND_PIN_VIDEO_10S_VIEW_{NUM} |
M_POST_INSIGHTS_TREND_PIN_VIDEO_10S_VIEW_{NUM} |
A trend metric showing the number of video views on Pinterest Pins that lasted for at least 10 seconds, where {NUM} can denote a specific aggregation or version. |
metric |
M_POST_INSIGHTS_TREND_PIN_VIDEO_VIEWS_QUARTERLY |
M_POST_INSIGHTS_TREND_PIN_VIDEO_VIEWS_QUARTERLY |
A trend metric showing the total number of video views on Pinterest Pins over a quarter. |
metric |
M_POST_INSIGHTS_TREND_PIN_VIDEO_VIEWS_QUARTERLY_{NUM} |
M_POST_INSIGHTS_TREND_PIN_VIDEO_VIEWS_QUARTERLY_{NUM} |
A trend metric showing the total number of video views on Pinterest Pins over a quarter, where {NUM} can denote a specific aggregation or version. |
metric |
OUTBOUND_POST_ID |
OUTBOUND_POST_ID |
A unique identifier for an outbound message or post published from a social media account. |
dimension |
OUTBOUND_POST_ID_{NUM} |
OUTBOUND_POST_ID_{NUM} |
The unique identifier for an outbound message or post published from an account. |
dimension |
PINTEREST_BOARD_ID |
PINTEREST_BOARD_ID |
The unique identifier for a Pinterest board. |
dimension |
PINTEREST_BOARD_ID_{NUM} |
PINTEREST_BOARD_ID_{NUM} |
The unique identifier for a Pinterest board. |
dimension |
POST_FB_CONSUMPTIONS_BY_TYPE_LINK_CLICKS |
POST_FB_CONSUMPTIONS_BY_TYPE_LINK_CLICKS |
The total number of link clicks on a Facebook post, categorized by consumption type. |
metric |
POST_FB_IMPRESSIONS |
POST_FB_IMPRESSIONS |
The total number of times a Facebook post was displayed to users. |
metric |
POST_FB_IMPRESSIONS_ORGANIC |
POST_FB_IMPRESSIONS_ORGANIC |
The number of times a Facebook post was displayed to users through organic reach. |
metric |
POST_FB_IMPRESSIONS_PAID |
POST_FB_IMPRESSIONS_PAID |
The number of times a Facebook post was displayed to users through paid advertising. |
metric |
POST_FB_IMPRESSIONS_UNIQUE |
POST_FB_IMPRESSIONS_UNIQUE |
The number of unique people who were shown a Facebook post. |
metric |
POST_FB_STORIES_BY_ACTION_TYPE_COMMENT |
POST_FB_STORIES_BY_ACTION_TYPE_COMMENT |
The number of comments on Facebook stories. |
metric |
POST_FB_STORIES_BY_ACTION_TYPE_LIKE |
POST_FB_STORIES_BY_ACTION_TYPE_LIKE |
The number of likes on Facebook stories. |
metric |
POST_FB_STORIES_BY_ACTION_TYPE_SHARE |
POST_FB_STORIES_BY_ACTION_TYPE_SHARE |
The number of shares of Facebook stories. |
metric |
POST_FB_VIDEO_AVG_TIME_WATCHED |
POST_FB_VIDEO_AVG_TIME_WATCHED |
The average time users spent watching a Facebook video. |
metric |
POST_FB_VIDEO_COMPLETE_VIEWS_30S |
POST_FB_VIDEO_COMPLETE_VIEWS_30S |
The number of times a Facebook video was viewed for at least 30 seconds (considered a complete view). |
metric |
POST_FB_VIDEO_COMPLETE_VIEWS_30S_ORGANIC |
POST_FB_VIDEO_COMPLETE_VIEWS_30S_ORGANIC |
The number of times an organic Facebook video was viewed for at least 30 seconds. |
metric |
POST_FB_VIDEO_COMPLETE_VIEWS_30S_PAID |
POST_FB_VIDEO_COMPLETE_VIEWS_30S_PAID |
The number of times a paid (promoted) Facebook video was viewed for at least 30 seconds. |
metric |
POST_FB_VIDEO_LENGTH |
POST_FB_VIDEO_LENGTH |
The categorized duration of a Facebook video post. |
metric |
POST_FB_VIDEO_VIEWS |
POST_FB_VIDEO_VIEWS |
The total number of times a Facebook video post was viewed. |
metric |
POST_FB_VIDEO_VIEWS_10S |
POST_FB_VIDEO_VIEWS_10S |
The number of times a Facebook video was viewed for at least 10 seconds. |
metric |
POST_FB_VIDEO_VIEWS_10S_ORGANIC |
POST_FB_VIDEO_VIEWS_10S_ORGANIC |
The number of times an organic Facebook video was viewed for at least 10 seconds. |
metric |
POST_FB_VIDEO_VIEWS_10S_PAID |
POST_FB_VIDEO_VIEWS_10S_PAID |
The number of times a paid (promoted) Facebook video was viewed for at least 10 seconds. |
metric |
POST_FB_VIDEO_VIEWS_ORGANIC |
POST_FB_VIDEO_VIEWS_ORGANIC |
The total number of organic views for a Facebook video. |
metric |
POST_FB_VIDEO_VIEWS_PAID |
POST_FB_VIDEO_VIEWS_PAID |
The total number of paid (promoted) views for a Facebook video. |
metric |
POST_FB_VIDEO_VIEW_TIME |
POST_FB_VIDEO_VIEW_TIME |
The total accumulated time users spent watching a Facebook video. |
metric |
POST_FB_VIDEO_VIEW_TIME_ORGANIC |
POST_FB_VIDEO_VIEW_TIME_ORGANIC |
The total accumulated time users spent watching an organic Facebook video. |
metric |
POST_FB_VIDEO_VIEW_TIME_PAID |
POST_FB_VIDEO_VIEW_TIME_PAID |
The total accumulated time users spent watching a paid (promoted) Facebook video. |
metric |
POST_ID |
POST_ID |
The unique identifier for a post. |
dimension |
POST_ID_NO_LOOKUP_{NUM} |
POST_ID_NO_LOOKUP_{NUM} |
Represents the unique identifier for a post without performing a lookup, where {NUM} can denote a specific post. |
metric |
POST_ID_{NUM} |
POST_ID_{NUM} |
Represents the unique identifier for a post, where {NUM} can denote a specific post. |
dimension |
POST_PART_OF_MULTI_PHOTO |
POST_PART_OF_MULTI_PHOTO |
Indicates whether a post is part of a multi-photo (carousel) album. |
dimension |
POST_PUBLISHED_DATE |
POST_PUBLISHED_DATE |
The exact date when the post was published. |
dimension |
POST_PUBLISHED_DATE_{NUM} |
POST_PUBLISHED_DATE_{NUM} |
Represents the date when a post was published, where {NUM} can denote a specific post. |
metric |
POST_VIDEO_DURATION |
POST_VIDEO_DURATION |
The duration of the video attached to a post. |
metric |
SN_MESSAGE_TYPE |
SN_MESSAGE_TYPE |
The type of message posted on a social network, such as text, image, video, or link. |
dimension |
SN_TYPE |
SN_TYPE |
The type of social network where the post originated (e.g., Facebook, Instagram, Twitter). |
dimension |
STATUS_ID |
STATUS_ID |
The unique identifier for the current state or condition of an entity managed within Sprinklr’s customer experience management platform. This could pertain to various items such as the lifecycle stage of a social media post, the handling status of a customer service case, or the activity status of a marketing campaign. |
dimension |
STATUS_ID_{NUM} |
STATUS_ID_{NUM} |
A unique identifier for a status or post. The {NUM} can denote a specific aggregation or version. |
dimension |
accountIds |
accountIds |
A list of unique identifiers for accounts. For Pinterest, this refers to the ID of the account through which an ad is published. |
dimension |
accountIds_{NUM} |
accountIds_{NUM} |
Sprinklr’s internal ID numbers associated with social media accounts. The {NUM} suffix indicates a potential for multiple account IDs or time-series data. |
dimension |
accountSprinklrIds |
accountSprinklrIds |
A list of internal Sprinklr ID numbers associated with the accounts from which data was collected. |
metric |
accountSprinklrIds_{NUM} |
accountSprinklrIds_{NUM} |
Sprinklr’s internal ID numbers associated with social media accounts. The {NUM} suffix indicates a potential for multiple account IDs or time-series data. |
metric |
account_id |
account_id |
The internal Sprinklr ID number associated with the Account. |
metric |
account_name |
account_name |
The name of the social network account. |
dimension |
actionscomment |
actionscomment |
A metric representing the total number of comments received on posts or content across social networks. |
metric |
actionslanding_page_view |
actionslanding_page_view |
The number of times a landing page was viewed as a result of an action. |
metric |
actionslike |
actionslike |
A metric representing the total number of likes and reactions received on posts or content across social networks. |
metric |
actionspost |
actionspost |
Aggregate of actions performed on a post, such as likes, comments, and shares. |
metric |
actionspost_engagement |
actionspost_engagement |
A metric representing the total engagement received on posts, including likes, comments, and shares. |
dimension |
actionsvideo_view |
actionsvideo_view |
A metric representing the total number of video views. |
metric |
adSetId |
adSetId |
The identifier for an ad set, which is a group of ads that share settings for targeting, scheduling, and bidding. |
dimension |
ad_id |
ad_id |
The unique identifier for an advertisement. |
metric |
ad_name |
ad_name |
The name given to an advertisement. |
dimension |
channelCampaignId |
channelCampaignId |
The identifier for a campaign within a specific social or advertising channel. |
dimension |
clicks |
clicks |
The total number of clicks on an ad or content. This metric provides an estimated number of clicks on posts. |
metric |
date |
date |
The specific date for which the reporting data is recorded. |
dimension |
date_start |
date_start |
The start date for the reporting period. |
dimension |
date_{NUM} |
date_{NUM} |
The specific date when an event or activity occurred. |
dimension |
impressions |
impressions |
The total number of times an ad or content was displayed. |
metric |
inline_link_clicks |
inline_link_clicks |
The number of clicks on links within the ad creative itself, rather than external calls-to-action. |
metric |
measurementTime |
measurementTime |
The timestamp indicating when the measurement data was recorded. |
dimension |
measurementTime_{NUM} |
measurementTime_{NUM} |
The timestamp indicating when a metric was measured. |
dimension |
paidInitiativeChannelId |
paidInitiativeChannelId |
The unique identifier for the channel used in a paid advertising initiative. |
dimension |
paidInitiativeId |
paidInitiativeId |
The identifier for a specific paid initiative or advertisement campaign. |
dimension |
post_reaction_like |
post_reaction_like |
The total number of ‘like’ reactions received on a post. |
metric |
results |
results |
An array containing the individual data records or rows returned by the reporting API query. |
metric |
spend |
spend |
The total amount of money spent on an advertising campaign or paid initiative. |
metric |
video_p100_watched_actions |
video_p100_watched_actions |
The number of times a video was watched to 100% completion. |
metric |
video_p25_watched_actions |
video_p25_watched_actions |
The number of times a video was watched to at least 25% completion. |
metric |
video_p50_watched_actions |
video_p50_watched_actions |
The number of times a video was watched to at least 50% completion. |
metric |
video_p75_watched_actions |
video_p75_watched_actions |
The number of times a video was watched to at least 75% completion. |
metric |
video_p95_watched_actions |
video_p95_watched_actions |
The number of times a video was watched to at least 95% completion. |
metric |