Zemanta: Most-used fields#
The table below gives information about most-used fields that you can import from Zemanta. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
Country |
country |
dimension |
Device |
device |
dimension |
Placement |
placement |
dimension |
account_agency_id |
account_agency_id |
dimension |
account_archived |
account_archived |
dimension |
account_currency |
account_currency |
dimension |
account_frequency_capping |
account_frequency_capping |
dimension |
account_name |
account_name |
dimension |
account_status |
account_status |
dimension |
account_targeting_publisher_groups_excluded |
account_targeting_publisher_groups_excluded |
dimension |
account_targeting_publisher_groups_included |
account_targeting_publisher_groups_included |
dimension |
ad_creative_brand_name |
ad_brand_name |
dimension |
ad_creative_call_to_action |
ad_call_to_action |
dimension |
ad_creative_description |
ad_description |
dimension |
ad_creative_display_url |
ad_display_url |
dimension |
ad_creative_image_crop |
ad_image_crop |
dimension |
ad_creative_image_url |
ad_image_url |
dimension |
ad_creative_title |
ad_title |
dimension |
ad_creative_tracker_urls |
ad_tracker_urls |
dimension |
ad_creative_url |
ad_url |
dimension |
ad_group_archived |
ad_group_archived |
dimension |
ad_group_autopilot_state |
ad_group_autopilot_state |
dimension |
ad_group_bidding_type |
ad_group_bidding_type |
dimension |
ad_group_click_capping_daily_ad_group_max_clicks |
ad_group_click_capping_daily_ad_group_max_clicks |
dimension |
ad_group_daily_budget |
ad_group_daily_budget |
dimension |
ad_group_delivery_type |
ad_group_delivery_type |
dimension |
ad_group_end_date |
ad_group_end_date |
dimension |
ad_group_frequency_capping |
ad_group_frequency_capping |
metric |
ad_group_max_cpc |
ad_group_max_cpc |
dimension |
ad_group_name |
ad_group_name |
dimension |
ad_group_start_date |
ad_group_start_date |
dimension |
ad_group_state |
ad_group_state |
dimension |
ad_group_status |
ad_group_status |
dimension |
ad_group_targeting_browsers |
ad_group_targeting_browsers |
dimension |
ad_group_targeting_custom_audiences_excluded |
ad_group_targeting_custom_audiences_excluded |
dimension |
ad_group_targeting_custom_audiences_included |
ad_group_targeting_custom_audiences_included |
dimension |
ad_group_targeting_devices |
ad_group_targeting_devices |
dimension |
ad_group_targeting_geo_excluded_cities |
ad_group_targeting_geo_excluded_cities |
dimension |
ad_group_targeting_geo_excluded_countries |
ad_group_targeting_geo_excluded_countries |
dimension |
ad_group_targeting_geo_excluded_dma |
ad_group_targeting_geo_excluded_dma |
dimension |
ad_group_targeting_geo_excluded_postal_codes |
ad_group_targeting_geo_excluded_postal_codes |
dimension |
ad_group_targeting_geo_excluded_regions |
ad_group_targeting_geo_excluded_regions |
dimension |
ad_group_targeting_geo_included_cities |
ad_group_targeting_geo_included_cities |
dimension |
ad_group_targeting_geo_included_countries |
ad_group_targeting_geo_included_countries |
dimension |
ad_group_targeting_geo_included_dma |
ad_group_targeting_geo_included_dma |
dimension |
ad_group_targeting_geo_included_postal_codes |
ad_group_targeting_geo_included_postal_codes |
dimension |
ad_group_targeting_geo_included_regions |
ad_group_targeting_geo_included_regions |
dimension |
ad_group_targeting_interest_excluded |
ad_group_targeting_interest_excluded |
dimension |
ad_group_targeting_interest_included |
ad_group_targeting_interest_included |
dimension |
ad_group_targeting_language_matching_enabled |
ad_group_targeting_language_matching_enabled |
dimension |
ad_group_targeting_os |
ad_group_targeting_os |
dimension |
ad_group_targeting_placements |
ad_group_targeting_placements |
dimension |
ad_group_targeting_publisher_groups_excluded |
ad_group_targeting_publisher_groups_excluded |
dimension |
ad_group_targeting_publisher_groups_included |
ad_group_targeting_publisher_groups_included |
dimension |
ad_group_targeting_retargeting_ad_groups_excluded |
ad_group_targeting_retargeting_ad_groups_excluded |
dimension |
ad_group_targeting_retargeting_ad_groups_included |
ad_group_targeting_retargeting_ad_groups_included |
dimension |
ad_group_tracking_code |
ad_group_tracking_code |
dimension |
ad_label |
ad_label |
dimension |
ad_state |
ad_state |
dimension |
avg_cost_per_non_bounced_visit |
avg_cost_per_non_bounced_visit |
dimension |
avg_cost_per_pageview |
avg_cost_per_pageview |
dimension |
avg_cost_per_visit |
avg_cost_per_visit |
dimension |
avg_cpc |
avg_cpc |
metric |
avg_cpm |
avg_cpm |
dimension |
bounced_rate |
bounced_rate |
dimension |
bounced_visits |
bounced_visits |
dimension |
campaign_archived |
campaign_archived |
dimension |
campaign_autopilot |
campaign_autopilot |
dimension |
campaign_frequency_capping |
campaign_frequency_capping |
dimension |
campaign_iab_category |
campaign_iab_category |
dimension |
campaign_language |
campaign_language |
dimension |
campaign_name |
campaign_name |
dimension |
campaign_status |
campaign_status |
dimension |
campaign_targeting_devices |
campaign_targeting_devices |
dimension |
campaign_targeting_os |
campaign_targeting_os |
dimension |
campaign_targeting_placements |
campaign_targeting_placements |
dimension |
campaign_targeting_publisher_groups_excluded |
campaign_targeting_publisher_groups_excluded |
dimension |
campaign_targeting_publisher_groups_included |
campaign_targeting_publisher_groups_included |
dimension |
campaign_tracking_adobe_enabled |
campaign_tracking_adobe_enabled |
dimension |
campaign_tracking_adobe_tracking_parameter |
campaign_tracking_adobe_tracking_parameter |
dimension |
campaign_tracking_ga_enabled |
campaign_tracking_ga_enabled |
dimension |
campaign_tracking_ga_type |
campaign_tracking_ga_type |
dimension |
campaign_tracking_ga_web_property_id |
campaign_tracking_ga_web_property_id |
dimension |
campaign_type |
campaign_type |
dimension |
clicks |
clicks |
metric |
ctr |
ctr |
metric |
data_cost |
data_cost |
metric |
impression_distribution_not_measurable |
impression_distribution_not_measurable |
metric |
impression_distribution_not_viewable |
impression_distribution_not_viewable |
metric |
impression_distribution_viewable |
impression_distribution_viewable |
metric |
impressions |
impressions |
metric |
license_fee |
license_fee |
dimension |
margin |
margin |
dimension |
measurable_impressions |
measurable_impressions |
metric |
media_source_status |
media_source_status |
dimension |
media_spend |
media_spend |
metric |
new_users |
new_users |
dimension |
non_bounced_visits |
non_bounced_visits |
dimension |
not_measurable_impressions |
not_measurable_impressions |
metric |
not_viewable_impressions |
not_viewable_impressions |
metric |
pageviews |
pageviews |
dimension |
pageviews_per_visit |
pageviews_per_visit |
dimension |
percentage_new_users |
percentage_new_users |
dimension |
returning_users |
returning_users |
dimension |
site_name |
site_name |
dimension |
time_on_site |
time_on_site |
dimension |
total_seconds |
total_seconds |
dimension |
total_spend |
total_spend |
dimension |
unique_users |
unique_users |
dimension |
video_complete |
video_complete |
dimension |
video_first_quartile |
video_first_quartile |
dimension |
video_midpoint |
video_midpoint |
dimension |
video_start |
video_start |
dimension |
video_third_quartile |
video_third_quartile |
dimension |
viewable_impressions |
viewable_impressions |
metric |
visits |
visits |
dimension |
yesterday_spend |
yesterday_spend |
metric |