Zemanta: Most-used fields

The table below gives information about most-used fields that you can import from Zemanta. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
account_name	account_name	The name associated with the advertising account.	dimension
ad_creative_title	ad_title	The title of the ad creative.	dimension
ad_creative_url	ad_url	The destination URL or landing page URL for the ad creative.	dimension
ad_group_name	ad_group_name	The name of the ad group within a campaign.	dimension
campaign_name	campaign_name	The name of the advertising campaign.	dimension
clicks	clicks	The total number of clicks received by the ad or campaign. This is a core campaign performance metric.	metric
impressions	impressions	The total number of times an ad was shown. This is a core campaign performance metric.	metric
media_spend	media_spend	The total amount of money spent on media for the ad or campaign. This is a core campaign performance metric.	metric