Zemanta: Most-used fields

The table below gives information about most-used fields that you can import from Zemanta. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
Country	country	dimension
Device	device	dimension
Placement	placement	dimension
account_agency_id	account_agency_id	dimension
account_archived	account_archived	dimension
account_currency	account_currency	dimension
account_frequency_capping	account_frequency_capping	dimension
account_name	account_name	dimension
account_status	account_status	dimension
account_targeting_publisher_groups_excluded	account_targeting_publisher_groups_excluded	dimension
account_targeting_publisher_groups_included	account_targeting_publisher_groups_included	dimension
ad_creative_brand_name	ad_brand_name	dimension
ad_creative_call_to_action	ad_call_to_action	dimension
ad_creative_description	ad_description	dimension
ad_creative_display_url	ad_display_url	dimension
ad_creative_image_crop	ad_image_crop	dimension
ad_creative_image_url	ad_image_url	dimension
ad_creative_title	ad_title	dimension
ad_creative_tracker_urls	ad_tracker_urls	dimension
ad_creative_url	ad_url	dimension
ad_group_archived	ad_group_archived	dimension
ad_group_autopilot_state	ad_group_autopilot_state	dimension
ad_group_bidding_type	ad_group_bidding_type	dimension
ad_group_click_capping_daily_ad_group_max_clicks	ad_group_click_capping_daily_ad_group_max_clicks	dimension
ad_group_daily_budget	ad_group_daily_budget	dimension
ad_group_delivery_type	ad_group_delivery_type	dimension
ad_group_end_date	ad_group_end_date	dimension
ad_group_frequency_capping	ad_group_frequency_capping	metric
ad_group_max_cpc	ad_group_max_cpc	dimension
ad_group_name	ad_group_name	dimension
ad_group_start_date	ad_group_start_date	dimension
ad_group_state	ad_group_state	dimension
ad_group_status	ad_group_status	dimension
ad_group_targeting_browsers	ad_group_targeting_browsers	dimension
ad_group_targeting_custom_audiences_excluded	ad_group_targeting_custom_audiences_excluded	dimension
ad_group_targeting_custom_audiences_included	ad_group_targeting_custom_audiences_included	dimension
ad_group_targeting_devices	ad_group_targeting_devices	dimension
ad_group_targeting_geo_excluded_cities	ad_group_targeting_geo_excluded_cities	dimension
ad_group_targeting_geo_excluded_countries	ad_group_targeting_geo_excluded_countries	dimension
ad_group_targeting_geo_excluded_dma	ad_group_targeting_geo_excluded_dma	dimension
ad_group_targeting_geo_excluded_postal_codes	ad_group_targeting_geo_excluded_postal_codes	dimension
ad_group_targeting_geo_excluded_regions	ad_group_targeting_geo_excluded_regions	dimension
ad_group_targeting_geo_included_cities	ad_group_targeting_geo_included_cities	dimension
ad_group_targeting_geo_included_countries	ad_group_targeting_geo_included_countries	dimension
ad_group_targeting_geo_included_dma	ad_group_targeting_geo_included_dma	dimension
ad_group_targeting_geo_included_postal_codes	ad_group_targeting_geo_included_postal_codes	dimension
ad_group_targeting_geo_included_regions	ad_group_targeting_geo_included_regions	dimension
ad_group_targeting_interest_excluded	ad_group_targeting_interest_excluded	dimension
ad_group_targeting_interest_included	ad_group_targeting_interest_included	dimension
ad_group_targeting_language_matching_enabled	ad_group_targeting_language_matching_enabled	dimension
ad_group_targeting_os	ad_group_targeting_os	dimension
ad_group_targeting_placements	ad_group_targeting_placements	dimension
ad_group_targeting_publisher_groups_excluded	ad_group_targeting_publisher_groups_excluded	dimension
ad_group_targeting_publisher_groups_included	ad_group_targeting_publisher_groups_included	dimension
ad_group_targeting_retargeting_ad_groups_excluded	ad_group_targeting_retargeting_ad_groups_excluded	dimension
ad_group_targeting_retargeting_ad_groups_included	ad_group_targeting_retargeting_ad_groups_included	dimension
ad_group_tracking_code	ad_group_tracking_code	dimension
ad_label	ad_label	dimension
ad_state	ad_state	dimension
avg_cost_per_non_bounced_visit	avg_cost_per_non_bounced_visit	dimension
avg_cost_per_pageview	avg_cost_per_pageview	dimension
avg_cost_per_visit	avg_cost_per_visit	dimension
avg_cpc	avg_cpc	metric
avg_cpm	avg_cpm	dimension
bounced_rate	bounced_rate	dimension
bounced_visits	bounced_visits	dimension
campaign_archived	campaign_archived	dimension
campaign_autopilot	campaign_autopilot	dimension
campaign_frequency_capping	campaign_frequency_capping	dimension
campaign_iab_category	campaign_iab_category	dimension
campaign_language	campaign_language	dimension
campaign_name	campaign_name	dimension
campaign_status	campaign_status	dimension
campaign_targeting_devices	campaign_targeting_devices	dimension
campaign_targeting_os	campaign_targeting_os	dimension
campaign_targeting_placements	campaign_targeting_placements	dimension
campaign_targeting_publisher_groups_excluded	campaign_targeting_publisher_groups_excluded	dimension
campaign_targeting_publisher_groups_included	campaign_targeting_publisher_groups_included	dimension
campaign_tracking_adobe_enabled	campaign_tracking_adobe_enabled	dimension
campaign_tracking_adobe_tracking_parameter	campaign_tracking_adobe_tracking_parameter	dimension
campaign_tracking_ga_enabled	campaign_tracking_ga_enabled	dimension
campaign_tracking_ga_type	campaign_tracking_ga_type	dimension
campaign_tracking_ga_web_property_id	campaign_tracking_ga_web_property_id	dimension
campaign_type	campaign_type	dimension
clicks	clicks	metric
ctr	ctr	metric
data_cost	data_cost	metric
impression_distribution_not_measurable	impression_distribution_not_measurable	metric
impression_distribution_not_viewable	impression_distribution_not_viewable	metric
impression_distribution_viewable	impression_distribution_viewable	metric
impressions	impressions	metric
license_fee	license_fee	dimension
margin	margin	dimension
measurable_impressions	measurable_impressions	metric
media_source_status	media_source_status	dimension
media_spend	media_spend	metric
new_users	new_users	dimension
non_bounced_visits	non_bounced_visits	dimension
not_measurable_impressions	not_measurable_impressions	metric
not_viewable_impressions	not_viewable_impressions	metric
pageviews	pageviews	dimension
pageviews_per_visit	pageviews_per_visit	dimension
percentage_new_users	percentage_new_users	dimension
returning_users	returning_users	dimension
site_name	site_name	dimension
time_on_site	time_on_site	dimension
total_seconds	total_seconds	dimension
total_spend	total_spend	dimension
unique_users	unique_users	dimension
video_complete	video_complete	dimension
video_first_quartile	video_first_quartile	dimension
video_midpoint	video_midpoint	dimension
video_start	video_start	dimension
video_third_quartile	video_third_quartile	dimension
viewable_impressions	viewable_impressions	metric
visits	visits	dimension
yesterday_spend	yesterday_spend	metric