Zemanta: Most-used fields

The table below gives information about most-used fields that you can import from Zemanta. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Country	country	The country targeted by the ad or where the ad was displayed, identified by its ISO 3166-1 alpha-2 code.	dimension
Device	device	The type of device on which the ad was served (e.g., DESKTOP, MOBILE, TABLET).	dimension
Placement	placement	Placement refers to the specific inventory source or location where an ad is displayed. It is used as a dimension to group performance data in reports, allowing users to analyze ad performance based on where their content was promoted.	dimension
account_currency	account_currency	The currency used for the account’s financial transactions and reporting (e.g., USD, EUR, GBP).	dimension
account_name	account_name	The name associated with the advertising account.	dimension
ad_creative_brand_name	ad_brand_name	The brand name associated with the ad creative.	dimension
ad_creative_description	ad_description	A textual description of the ad creative content.	dimension
ad_creative_display_url	ad_display_url	The URL displayed as part of the ad creative.	dimension
ad_creative_image_url	ad_image_url	The URL pointing to the image asset used in the ad creative.	dimension
ad_group_name	ad_group_name	The name of the ad group within a campaign.	dimension
ad_label	ad_label	A free-form text label associated with the ad for categorization or tracking purposes.	dimension
ad_title	ad_title	The title of the creative used in the ad.	dimension
ad_url	ad_url	The landing URL where users are directed after clicking the ad.	dimension
campaign_name	campaign_name	The name of the advertising campaign.	dimension
clicks	clicks	The total number of clicks received by the ad or campaign. This is a core campaign performance metric.	metric
data_cost	data_cost	The cost incurred for utilizing data segments or third-party data in advertising campaigns.	metric
impressions	impressions	The total number of times an ad was shown. This is a core campaign performance metric.	metric
license_fee	license_fee	Fees associated with platform usage, content licensing, or other service agreements.	metric
margin	margin	The percentage fraction representing the margin applied to media or other costs.	metric
measurable_impressions	measurable_impressions	The number of impressions that were measurable according to viewability standards.	metric
media_spend	media_spend	The total amount of money spent on media for the ad or campaign. This is a core campaign performance metric.	metric
pageviews	pageviews	The total number of pages viewed as a result of ad interactions.	metric
total_spend	total_spend	The total amount of money spent on the ad or campaign, including media, data, and license fees.	metric
video_complete	video_complete	The count of video plays that reached 100% completion.	metric
video_first_quartile	video_first_quartile	The count of video plays that reached the 25% mark.	metric
video_midpoint	video_midpoint	The count of video plays that reached the 50% mark.	metric
video_start	video_start	The count of times a video started playing.	metric
video_third_quartile	video_third_quartile	The count of video plays that reached the 75% mark.	metric
viewable_impressions	viewable_impressions	The number of impressions that were deemed viewable according to industry standards.	metric
visits	visits	The total number of user visits to the advertised landing page or site.	metric