Google Merchant Center: Setup guide

Google Merchant Center: Setup guide#

This guide explains how to collect data from Google Merchant Center.

Introduction#

Google Merchant Center provides product data from your Google Merchant Center account via the Merchant API. It supports two report types: Product Feed (product attributes, pricing, and availability) and Product Statuses (approval status across Google surfaces such as Shopping Ads and Free Listings).

Note

Google Merchant Center replaces the legacy Google Content for Shopping connector, which is scheduled for sunset in August 2026. If you are currently using Google Content for Shopping, migrate to this connector before the sunset date.

Limitations#

Collecting data from Google Merchant Center comes with the following limitations:

  • This connector requires a dedicated Google Merchant Center authorization. Existing Google authorizations from other connectors cannot be used.

Prerequisites#

Before you start collecting data from Google Merchant Center, perform all of the following actions:

  • Ensure the Google account you use to authorize has access to the Google Merchant Center account from which you want to collect data.

Creating a datastream to collect data from Google Merchant Center#

The basics of creating a datastream to collect data from any data source are explained in our guide to Collecting data in Adverity. This guide contains information about the specific steps to create a datastream to fetch data from Google Merchant Center.

Authorization: Allow Adverity to access Google Merchant Center#

To set up a new authorization to fetch data from Google Merchant Center, follow these steps:

  1. In the Authorization step of the datastream wizard, click Access Google Merchant Center using your credentials.

  2. Click Next.

  3. Follow the Google sign-in flow to grant Adverity access to your Google Merchant Center account.

  4. Click Authorize.

As a result, Adverity has access to Google Merchant Center using the credentials you provided.

Configuration: Choose the data you want to collect from Google Merchant Center#

To choose what data to collect and customize the Google Merchant Center datastream configuration, follow these steps:

  1. (Optional) Rename your datastream.

  2. In Report type, select the type of data to collect:

    • Product Feed — product attributes, pricing, and availability data

    • Product Statuses — product approval status across Google surfaces

  3. In Merchant ID, select or enter the Google Merchant Center account ID from which to collect data.

As a result, Adverity fetches data from Google Merchant Center according to the configuration you set.

What’s next?#

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