Adobe Analytics 1.4: Tips and best practices

Adobe Analytics 1.4: Tips and best practices#

Connector optimization and performance#

Fetch speed optimization#

Adobe Analytics 1.4 has inherent performance limitations when fetching data. To improve performance:

  • Use Data Warehouse reports when requesting multiple breakdowns or metrics

  • Minimize time ranges per fetch to only what is required

  • Limit selected metrics and breakdowns to essential fields only

  • Optimize field order as the sequence of requested fields can impact fetch time (adjustable via Adverity Management API)

Segment optimization#

Segments can significantly impact report generation speed:

  • Simplify segments whenever possible

  • Use less processing-intensive containers - prefer Visit/Hit containers over Visitor containers

  • Minimize the number of containers - fewer containers result in faster report generation

  • Review segment complexity and remove unnecessary conditions

Report type selection#

Choose the appropriate report type based on your data requirements:

Real-time reports - Immediate data access for recent activity - Limited historical data availability - Best for monitoring current performance

Standard reports - Balanced approach for regular reporting needs - Good performance with reasonable data volumes - Suitable for most business intelligence use cases

Data Warehouse reports - Optimized for large data volumes and complex queries - Longer processing times but handles multiple breakdowns efficiently - Recommended for comprehensive historical analysis

Available granularity levels#

Adobe Analytics 1.4 supports various levels of data granularity:

  • Visit level - Session-based metrics and dimensions

  • Hit level - Individual page view or event data

  • Visitor level - User-based aggregations across multiple sessions

  • Time-based breakdowns - Daily, weekly, monthly aggregations

  • Custom dimensions - eVars, props, and other custom variables

Authentication and setup#

Adobe Analytics 1.4 uses Web Services Description Language (WSSL) authentication. Ensure proper API credentials are configured and that your Adobe Analytics account has appropriate permissions for data access.

Connector limitations#

  • Fetch speeds can be slower compared to other connectors due to Adobe Analytics API limitations

  • Complex segments may significantly impact report generation times

  • Large date ranges with multiple breakdowns can cause timeouts

  • Historical data availability may be limited depending on Adobe Analytics retention settings

  • End of life scheduled for August 12, 2026, including WSSE authentication

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