Adobe Analytics 1.4 (Reports): Most-used fields

The table below gives information about most-used fields that you can import from Adobe Analytics 1.4 (Reports). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Average Time Spent on Page	Average Time Spent on Page	The average amount of time visitors spend on your site during a visit, calculated as the ‘averagetimespentonsite’ metric.	metric
Average Time Spent on Site	Average Time Spent on Site	The average amount of time visitors spend on your website during a visit.	metric
Bounce Rate	Bounce Rate	The percentage of visits that were single-page visits, meaning the visitor left the site from the entry page without interacting further.	metric
Bounce Rate (Single Page Visits/Entries)	Bounce Rate (Single Page Visits/Entries)	The percentage of visits where the visitor entered and exited the site on the same page without navigating to other pages.	metric
Bounces	Bounces	The number of single-page visits where the visitor left the site from the entry page.	metric
Cart Views	Cart Views	The total number of times visitors viewed their shopping cart.	metric
Carts	Carts	The total number of shopping carts created or initiated by visitors.	metric
Checkouts	Checkouts	The total number of checkout processes initiated by visitors on the site.	metric
Customer Loyalty	Customer Loyalty	A classification or metric indicating the loyalty of customers, often based on repeat visits or purchases.	dimension
Daily Unique Customers	Daily Unique Customers	The count of distinct visitors who engaged with the site on a daily basis.	dimension
Daily Unique Visitors	Daily Unique Visitors	The number of unique visitors on a daily basis.	metric
Date	Date	A dimension representing the date for which the report data is collected.	dimension
Device Type	Device Type	A dimension that identifies the type of mobile device used by the visitor.	dimension
Devices	Devices	A dimension representing the types of devices used by visitors (e.g., mobile, desktop).	dimension
Entries	Entries	The number of times visitors entered the site.	metric
First Launches	First Launches		metric
GeoSegmentation Country	GeoSegmentation Country	The country from which visitors access the site, used for geographic segmentation.	dimension
GeoSegmentation Region	GeoSegmentation Region	The region (e.g., state, province) within a country from which visitors access the site, used for geographic segmentation.	dimension
GeoSegmentation State	GeoSegmentation State	The state within a country from which visitors access the site, used for geographic segmentation.	dimension
GeoSegmentation U.S. DMA	GeoSegmentation U.S. DMA	The U.S. Designated Market Area (DMA) from which visitors access the site, used for targeted geographic segmentation.	dimension
Hour	Hour	A time dimension representing a specific hour.	dimension
Last Touch Marketing Channel	Last Touch Marketing Channel	A dimension that identifies the last marketing channel a customer interacted with before a conversion.	dimension
Last Touch Marketing Channel Detail	Last Touch Marketing Channel Detail	A dimension that provides a detailed version of the last touch marketing channel.	dimension
Monthly Unique Customers	Monthly Unique Customers	The number of unique customers observed on a monthly basis.	metric
Monthly Unique Visitors	Monthly Unique Visitors	The number of unique visitors on a monthly basis.	metric
New Visits	New Visits	The number of first-time visits to your website by a unique visitor.	metric
Operating System Type	Operating System Type	The operating system used by visitors to access the site (e.g., Windows, macOS, Android, iOS).	dimension
Order (purchase event)	Order (purchase event)	The number of orders or purchase events.	metric
Orders	Orders	The number of orders or purchases made.	metric
Page Views	Page Views	The total number of times pages were viewed.	metric
Page Views per Visit	Page Views per Visit	The average number of pages viewed by visitors during a single visit.	metric
Pages	Pages	A dimension that represents the names of pages viewed on the site.	dimension
Product	Product	A dimension that identifies individual products.	dimension
Product Category	Product Category	A dimension representing the category to which a product belongs.	dimension
PurchaseID	PurchaseID	A unique identifier assigned to each completed purchase transaction.	dimension
Quarterly Unique Visitors	Quarterly Unique Visitors	The number of unique visitors on a quarterly basis.	metric
Report Suite ID	Report Suite ID	The unique identifier for a report suite, used to specify the data source for reports.	dimension
Revenue	Revenue	The total monetary value generated from transactions or sales on the site.	metric
Revenue (purchase event)	Revenue (purchase event)	The total revenue generated from purchase events.	metric
Server	Server		dimension
Time Spent per Visit (time format)	Time Spent per Visit (time format)	The total duration a visitor spends on the site during a single visit, often represented in a time format.	metric
Total Daily Unique Visitors	Total Daily Unique Visitors	The total number of unique visitors on a daily basis.	metric
Total Monthly Unique Visitors	Total Monthly Unique Visitors	The total number of unique visitors on a monthly basis.	metric
Total Quarterly Unique Visitors	Total Quarterly Unique Visitors	The total number of unique visitors on a quarterly basis.	metric
Total Time Spent	Total Time Spent	The total number of seconds spent by visitors on the site.	metric
Total Visits	Total Visits	The total number of visits to the site.	metric
Total Weekly Unique Visitors	Total Weekly Unique Visitors	The total number of unique visitors on a weekly basis.	metric
Tracking Code	Tracking Code	A dimension representing campaign tracking codes.	dimension
Unique Visitors	Unique Visitors	The total number of unique visitors to the site.	metric
Units	Units	The total number of product units sold or engaged with in transactions.	metric
Visitors	Visitors	The total number of unique visitors to the site.	metric
Visits	Visits	The total number of visits to the site.	metric
Weekly Unique Customers	Weekly Unique Customers	The count of distinct visitors who engaged with the site on a weekly basis.	metric
Weekly Unique Visitors	Weekly Unique Visitors	The number of unique visitors on a weekly basis.	metric