Adobe Analytics 1.4 (Reports): Most-used fields

The table below gives information about most-used fields that you can import from Adobe Analytics 1.4 (Reports). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
AOV	AOV	The average value of an order, calculated as total revenue divided by the total number of orders.	metric
AOV (Average Order Value)	AOV (Average Order Value)	The average value of an order, calculated as total revenue divided by the total number of orders.	metric
Activity Map Link	Activity Map Link	A URL providing access to the Activity Map view for a specific page, which overlays analytics data directly onto the webpage to visualize user interaction.	dimension
Average Order Value	Average Order Value	The average value of an order, calculated as total revenue divided by the total number of orders.	metric
Average Page Depth	Average Page Depth	The average number of pages a visitor viewed during their visit, calculated from the landing page. This corresponds to the ‘Average Page Depth’ metric.	metric
Average Time Spent on Page	Average Time Spent on Page	The average amount of time visitors spent on a specific page.	metric
Average Time Spent on Site	Average Time Spent on Site	The average amount of time visitors spent on the entire site.	metric
Average Time per Visit	Average Time per Visit	The average duration of a visitor’s visit.	metric
Bounce Rate	Bounce Rate	The percentage of visits that were single-page visits, where the visitor left from the entry page.	metric
Bounce Rate (Single Page Visits/Entries)	Bounce Rate (Single Page Visits/Entries)	The percentage of visits that were single-page visits, where the visitor left from the entry page.	metric
Bounces	Bounces	The number of single-page visits where the visitor left the site from the entry page.	metric
Browser	Browser	A dimension that identifies the web browser used by the visitor (e.g., Internet Explorer, Firefox).	dimension
Calendar Month	Calendar Month	A time dimension representing a specific calendar month.	dimension
Calendar Year	Calendar Year	A time dimension representing a specific calendar year.	metric
Campaign Tracking	Campaign Tracking	A dimension used to track specific marketing campaigns, often categorized under a ‘trackingCode’ element.	dimension
Cart Abandonment Rate	Cart Abandonment Rate	The percentage of online shopping carts that were initiated but not completed with a purchase, derived from ‘Carts’ and ‘Checkouts’ metrics.	metric
Cart Additions	Cart Additions	The number of times products were added to a shopping cart.	metric
Cart Views	Cart Views	The number of times a shopping cart was viewed.	metric
Carts	Carts	The number of times a shopping cart was viewed or interacted with.	metric
Category	Category	A dimension that groups products, organized into a category.	dimension
Checkouts	Checkouts	The number of times visitors initiated the checkout process.	metric
Connection Type	Connection Type	A dimension that identifies the internet connection type used to access the site.	dimension
Customer Loyalty	Customer Loyalty	A dimension that classifies customers based on their loyalty to the site.	dimension
Daily Unique Customers	Daily Unique Customers	The number of unique customers observed on a daily basis.	metric
Daily Unique Visitors	Daily Unique Visitors	The number of unique visitors on a daily basis.	metric
Date	Date	A dimension representing the date for which the report data is collected.	dimension
Device Type	Device Type	A dimension that identifies the type of mobile device used by the visitor.	dimension
Devices	Devices	A dimension representing the types of devices used by visitors (e.g., mobile, desktop).	dimension
Entries	Entries	The number of times visitors entered the site.	metric
Entry Page	Entry Page	A dimension that identifies the first page a visitor accessed during a session.	dimension
First Launches	First Launches		metric
First Touch Marketing Channel	First Touch Marketing Channel	A dimension that identifies the first marketing channel a customer interacted with.	dimension
First Touch Marketing Channel Detail	First Touch Marketing Channel Detail	A dimension that provides a detailed version of the first touch marketing channel.	dimension
Fiscal Month	Fiscal Month	A time dimension representing the specific month within a company’s fiscal calendar for which data is reported, based on available date granularity options.	dimension
Fiscal Year	Fiscal Year	A time dimension representing the specific fiscal year for which data is reported, based on available date granularity options.	metric
GeoSegmentation City	GeoSegmentation City	A dimension that segments data by the client’s city.	dimension
GeoSegmentation Country	GeoSegmentation Country	A dimension that segments data by the client’s country.	dimension
GeoSegmentation Region	GeoSegmentation Region	A dimension that segments data by geographical region.	dimension
GeoSegmentation State	GeoSegmentation State	A dimension that segments data by U.S. state.	dimension
GeoSegmentation U.S. DMA	GeoSegmentation U.S. DMA	A dimension that segments data by Designated Market Area (DMA) in the U.S.	dimension
Gross Revenue	Gross Revenue	The total revenue generated from sales before any deductions or adjustments.	metric
Hour	Hour	A time dimension representing a specific hour.	metric
Instances	Instances	The number of times a given variable or event was set.	metric
Language	Language	The language or locale setting used for the report or data interpretation, affecting how specific data points are presented or categorized.	dimension
Last Touch Marketing Channel	Last Touch Marketing Channel	A dimension that identifies the last marketing channel a customer interacted with before a conversion.	dimension
Last Touch Marketing Channel Detail	Last Touch Marketing Channel Detail	A dimension that provides a detailed version of the last touch marketing channel.	dimension
Max Month	Max Month		metric
Max date	Max date		dimension
Min Date	Min Date		dimension
Min Month	Min Month		metric
Monthly Active Users	Monthly Active Users		metric
Monthly Unique Customers	Monthly Unique Customers	The number of unique customers observed on a monthly basis.	metric
Monthly Unique Visitors	Monthly Unique Visitors	The number of unique visitors on a monthly basis.	metric
Natural Search Engine	Natural Search Engine	A dimension that identifies the natural (unpaid) search engine used to locate the site.	dimension
New Customers	New Customers	The number of unique customers identified as new to the site.	metric
New Visitors	New Visitors	The number of unique visitors identified as new to the site.	metric
New Visits	New Visits	The number of visits to the site by visitors who have not previously visited, corresponding to the ‘New Visits’ metric.	metric
Operating System Type	Operating System Type	A dimension that identifies the client’s operating system.	dimension
Order (purchase event)	Order (purchase event)	The number of orders or purchase events.	metric
Orders	Orders	The number of orders or purchases made.	metric
Page	Page	A dimension that represents the names of pages viewed on the site.	dimension
Page Name	Page Name	The name assigned to a specific page on a website, used as a dimension to analyze content performance and user engagement on individual pages.	dimension
Page URL	Page URL	The full Uniform Resource Locator (URL) of a specific page, used as a dimension for detailed page analysis and traffic source identification.	dimension
Page Views	Page Views	The total number of times pages were viewed.	metric
Page Views per Visit	Page Views per Visit	The average number of page views recorded per visit. This is a calculated metric.	metric
Page by Category	Page by Category	A report dimension showing pages broken down by product category.	dimension
Pages	Pages	A dimension that represents the names of pages viewed on the site.	dimension
Paid Search Engine	Paid Search Engine	A dimension that identifies the search engine with paid result placement used to locate the site.	dimension
Product	Product	A dimension that identifies individual products.	metric
Product Category	Product Category	A dimension that groups products, organized into a category.	dimension
PurchaseID	PurchaseID	A unique identifier assigned to each purchase transaction, used for tracking individual orders and analyzing e-commerce performance.	dimension
Quarterly Unique Visitors	Quarterly Unique Visitors	The number of unique visitors on a quarterly basis.	metric
Referrer	Referrer	A dimension that identifies the domain or URL from which a client came.	dimension
Referrer Type	Referrer Type	A dimension that identifies the type of referrer (e.g., Search engine, Social, Typed/Bookmarked).	dimension
Referring Domain	Referring Domain	A dimension that identifies the domains that referred clients to the site.	dimension
Report Suite ID	Report Suite ID	The unique identifier for a report suite, used to specify the data source for reports.	dimension
Returning Visitor Rate	Returning Visitor Rate	The percentage of visitors who have previously visited the site. This is a calculated metric.	metric
Revenue	Revenue	The total revenue generated from sales.	metric
Revenue (purchase event)	Revenue (purchase event)	The total revenue generated from purchase events.	metric
Server	Server	A dimension that identifies pages hosted by the same server.	dimension
Time Spent per Visit (time format)	Time Spent per Visit (time format)	The average duration of a visitor’s visit, presented in a time format.	metric
Total Checkouts	Total Checkouts	The total number of times visitors initiated the checkout process.	metric
Total Daily Unique Visitors	Total Daily Unique Visitors	The total number of unique visitors on a daily basis.	metric
Total Monthly Unique Visitors	Total Monthly Unique Visitors	The total number of unique visitors on a monthly basis.	metric
Total Orders	Total Orders	The total number of orders or purchases made.	metric
Total Orders (Visit)	Total Orders (Visit)	The total number of orders that occurred during a single visit.	metric
Total Page Views	Total Page Views	The total number of times pages were viewed across the site.	metric
Total Quarterly Unique Visitors	Total Quarterly Unique Visitors	The total number of unique visitors on a quarterly basis.	metric
Total Revenue	Total Revenue	The total revenue generated from sales.	metric
Total Time Spent	Total Time Spent	The total number of seconds spent by visitors on the site.	metric
Total Unique Visitors	Total Unique Visitors	The aggregate count of unique visitors to the site over a specified period.	metric
Total Visits	Total Visits	The total number of visits to the site.	metric
Total Weekly Unique Visitors	Total Weekly Unique Visitors	The total number of unique visitors on a weekly basis.	metric
Tracking Code	Tracking Code	A dimension representing campaign tracking codes.	dimension
Unique Visitors	Unique Visitors	The total number of unique visitors to the site.	metric
Units	Units	The number of individual products purchased in orders.	metric
Visitor (Repeat)	Visitor (Repeat)	Refers to a visitor who has previously visited the site.	metric
Visitors	Visitors	The total number of unique visitors to the site.	metric
Visits	Visits	The total number of visits to the site.	metric
Visits Per Day	Visits Per Day	The average number of visits recorded per day. This is a calculated metric.	metric
Week	Week	A time dimension representing a specific week.	metric
Week Range	Week Range	A time dimension representing a specific week or a range of dates within a week, used for aggregating and displaying report data on a weekly basis.	dimension
Weekly Unique Customers	Weekly Unique Customers	The number of unique customers observed on a weekly basis.	metric
Weekly Unique Visitors	Weekly Unique Visitors	The number of unique visitors on a weekly basis.	metric
channel	channel	The marketing or traffic channel through which users arrive at a website or interact with content, such as organic search, social media, or paid advertising.	dimension