Adobe Analytics 1.4 (Reports): Most-used fields#
The table below gives information about most-used fields that you can import from Adobe Analytics 1.4 (Reports). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Bounces |
Bounces |
The number of single-page visits where the visitor left the site from the entry page. |
metric |
Daily Unique Visitors |
Daily Unique Visitors |
The number of unique visitors on a daily basis. |
metric |
Date |
Date |
A dimension representing the date for which the report data is collected. |
dimension |
Device Type |
Device Type |
A dimension that identifies the type of mobile device used by the visitor. |
dimension |
Devices |
Devices |
A dimension representing the types of devices used by visitors (e.g., mobile, desktop). |
dimension |
Entries |
Entries |
The number of times visitors entered the site. |
metric |
Hour |
Hour |
A time dimension representing a specific hour. |
metric |
Last Touch Marketing Channel |
Last Touch Marketing Channel |
A dimension that identifies the last marketing channel a customer interacted with before a conversion. |
dimension |
Last Touch Marketing Channel Detail |
Last Touch Marketing Channel Detail |
A dimension that provides a detailed version of the last touch marketing channel. |
dimension |
Monthly Unique Customers |
Monthly Unique Customers |
The number of unique customers observed on a monthly basis. |
metric |
Monthly Unique Visitors |
Monthly Unique Visitors |
The number of unique visitors on a monthly basis. |
metric |
Order (purchase event) |
Order (purchase event) |
The number of orders or purchase events. |
metric |
Orders |
Orders |
The number of orders or purchases made. |
metric |
Page Views |
Page Views |
The total number of times pages were viewed. |
metric |
Pages |
Pages |
A dimension that represents the names of pages viewed on the site. |
dimension |
Product |
Product |
A dimension that identifies individual products. |
dimension |
Quarterly Unique Visitors |
Quarterly Unique Visitors |
The number of unique visitors on a quarterly basis. |
metric |
Report Suite ID |
Report Suite ID |
The unique identifier for a report suite, used to specify the data source for reports. |
dimension |
Revenue (purchase event) |
Revenue (purchase event) |
The total revenue generated from purchase events. |
metric |
Total Daily Unique Visitors |
Total Daily Unique Visitors |
The total number of unique visitors on a daily basis. |
metric |
Total Monthly Unique Visitors |
Total Monthly Unique Visitors |
The total number of unique visitors on a monthly basis. |
metric |
Total Quarterly Unique Visitors |
Total Quarterly Unique Visitors |
The total number of unique visitors on a quarterly basis. |
metric |
Total Time Spent |
Total Time Spent |
The total number of seconds spent by visitors on the site. |
metric |
Total Visits |
Total Visits |
The total number of visits to the site. |
metric |
Total Weekly Unique Visitors |
Total Weekly Unique Visitors |
The total number of unique visitors on a weekly basis. |
metric |
Tracking Code |
Tracking Code |
A dimension representing campaign tracking codes. |
dimension |
Unique Visitors |
Unique Visitors |
The total number of unique visitors to the site. |
metric |
Visitors |
Visitors |
The total number of unique visitors to the site. |
metric |
Visits |
Visits |
The total number of visits to the site. |
metric |
Weekly Unique Visitors |
Weekly Unique Visitors |
The number of unique visitors on a weekly basis. |
metric |