Adobe Analytics 1.4 (Reports): Most-used fields

The table below gives information about most-used fields that you can import from Adobe Analytics 1.4 (Reports). Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
% Homepage visits	% Homepage visits		metric
% of unique visitors	% of unique visitors		metric
AOV	AOV		metric
AOV (Average Order Value)	AOV (Average Order Value)		metric
Activity	Activity		dimension
Activity Map Link	Activity Map Link		dimension
Article Click	Article Click		metric
Article Click-through Rate	Article Click-through Rate		metric
Article views / User	Article views / User		metric
Average Order Value	Average Order Value		metric
Average Time Spent on Page	Average Time Spent on Page	Represents the average time spent on a page within a visit.	metric
Average Time Spent on Site	Average Time Spent on Site	Represents the average time spent on a site within a visit.	metric
Average Time Spent on Site (min)	Average Time Spent on Site (min)		metric
Average Time per Visit	Average Time per Visit		metric
Average Time spent /visit	Average Time spent /visit		metric
Avg of PageViews	Avg of PageViews		metric
Avg of Unique Visitors	Avg of Unique Visitors		metric
Avg of Visits	Avg of Visits		metric
Bounce Rate	Bounce Rate		metric
Bounce Rate (Single Page Visits/Entries)	Bounce Rate (Single Page Visits/Entries)		metric
Bounces	Bounces	A visit that consists of a single server call. For example, a single page visit is a bounce if a visitor does not interact with the page in a way that sends data to Adobe, such as clicking a link or a video start. If more than a single hit is received in a visit, a Bounce is not counted.	metric
Brand Category	Brand Category		dimension
Brand category	Brand category		dimension
Browser	Browser		dimension
Calendar Month	Calendar Month		dimension
Calendar Year	Calendar Year		metric
Campaign Tracking	Campaign Tracking		dimension
Cart Abandonment Rate	Cart Abandonment Rate		metric
Cart Additions	Cart Additions	The number of times an item was added to a shopping cart. This value comes from the scAdd event.	metric
Cart Views	Cart Views	The number of times the contents of the shopping cart are viewed by the customer.	metric
Carts	Carts	The number of times a new shopping cart was opened or initialized.	metric
Category	Category		dimension
Channel	Channel		dimension
Checkouts	Checkouts	An event that occurs when customers arrive at the checkout stage of a purchase. The checkout stage usually occurs just before a purchase is finalized, and usually involves the customer entering personal information (such as their shipping and billing information). You have control over the events on your site that qualify as checkouts. This value comes from the scCheckout event.	metric
Connection Type	Connection Type		dimension
Content Type	Content Type		dimension
Country	Country		dimension
Customer Loyalty	Customer Loyalty		dimension
Daily Unique Customers	Daily Unique Customers		metric
Daily Unique Visitors	Daily Unique Visitors		metric
Date	Date		dimension
Device Type	Device Type		dimension
Devices	Devices		dimension
Entries	Entries	Entries represents the number of times a given value is captured as the first value in a visit. Entries can occur only once per visit. However, it is not necessarily the first hit if the variable is not defined.	metric
Entry Page	Entry Page		dimension
First Launches	First Launches		metric
First Touch Marketing Channel	First Touch Marketing Channel		dimension
First Touch Marketing Channel Detail	First Touch Marketing Channel Detail		dimension
Fiscal Month	Fiscal Month		dimension
Fiscal Year	Fiscal Year		metric
GeoSegmentation City	GeoSegmentation City		dimension
GeoSegmentation Country	GeoSegmentation Country		dimension
GeoSegmentation Region	GeoSegmentation Region		dimension
GeoSegmentation State	GeoSegmentation State		dimension
GeoSegmentation U.S. DMA	GeoSegmentation U.S. DMA		dimension
Gross Revenue	Gross Revenue		metric
Hour	Hour		metric
Instances	Instances	The number of times that a value was set for a variable. Instances are counted for all hit types, but are not counted when a value is recorded for a variable on a subsequent hit due to persistence.	metric
Last Touch Marketing Channel	Last Touch Marketing Channel		dimension
Last Touch Marketing Channel Detail	Last Touch Marketing Channel Detail		dimension
Link Click	Link Click		metric
Link Name	Link Name		dimension
Max Month	Max Month		metric
Max date	Max date		dimension
Min Date	Min Date		dimension
Min Month	Min Month		metric
Monthly Active Users	Monthly Active Users		metric
Monthly Unique Customers	Monthly Unique Customers		metric
Monthly Unique Visitors	Monthly Unique Visitors		metric
Natural Search Engine	Natural Search Engine		dimension
New Customers	New Customers		metric
New Users	New Users		metric
New Visitors	New Visitors		metric
New Visits	New Visits		metric
New vs. Repeat	New vs. Repeat		dimension
Operating System Type	Operating System Type		dimension
Order (purchase event)	Order (purchase event)		metric
Order ID	Order ID		dimension
Orders	Orders	The number of orders made on your website during the selected time period. You can break down individual time periods by other metrics to show the items (such as products or campaigns) that contributed to the most orders during that time frame.	metric
Page	Page		dimension
Page URL	Page URL		dimension
Page Views	Page Views	A Page View is counted for each server call that is sent. This metric represents total instances of Page View. TrackLink calls are not counted as page views and do not increment the Page Views metric.	metric
Page Views per Visit	Page Views per Visit		metric
Page by Category	Page by Category		dimension
Page views / User	Page views / User		metric
Pages	Pages		dimension
Paid Search Engine	Paid Search Engine		dimension
Product	Product		metric
Product Category	Product Category		dimension
PurchaseID	PurchaseID		dimension
Quarterly Unique Visitors	Quarterly Unique Visitors		metric
Referrer	Referrer		dimension
Referrer Type	Referrer Type		dimension
Referring Domain	Referring Domain		dimension
Report Suite ID	Report Suite ID	Report Suite ID.	dimension
Returning Visitor Rate	Returning Visitor Rate		metric
Revenue	Revenue	Revenue is captured on the purchase event, and is defined as the total dollar amount for the sum of the order for each product. This value comes from the purchase event.	metric
Revenue (purchase event)	Revenue (purchase event)		metric
Server	Server		dimension
Site Section	Site Section		dimension
Time Spent per Visit (time format)	Time Spent per Visit (time format)		metric
Total Checkouts	Total Checkouts		metric
Total Daily Unique Visitors	Total Daily Unique Visitors		metric
Total Monthly Unique Visitors	Total Monthly Unique Visitors		metric
Total Orders	Total Orders		metric
Total Orders (Visit)	Total Orders (Visit)		metric
Total Page Views	Total Page Views		metric
Total Quarterly Unique Visitors	Total Quarterly Unique Visitors		metric
Total Revenue	Total Revenue		metric
Total Time Spent	Total Time Spent		metric
Total Unique Visitors	Total Unique Visitors		metric
Total Visits	Total Visits		metric
Total Weekly Unique Visitors	Total Weekly Unique Visitors		metric
Tracking Code	Tracking Code		dimension
Tracking Code by Campaign	Tracking Code by Campaign		dimension
Tracking Code by Channel	Tracking Code by Channel		dimension
Tracking Code by Detail	Tracking Code by Detail		dimension
Unique Visitors	Unique Visitors		metric
Units	Units	The total units that were ordered for the selected time period. Because you have many units purchased per order, Units is a vital metric that reveals general inventory movement.	metric
Visit Number	Visit Number		metric
Visitor (Repeat)	Visitor (Repeat)		metric
Visitor ID	Visitor ID		dimension
Visitors	Visitors	The number of unique visitors to your site for a selected hour, day, week, month, quarter, or year.	metric
Visits	Visits	A sequence of page views in a sitting. The visits metric is commonly used in reports that display the number of user sessions within the selected time period.	metric
Visits Per Day	Visits Per Day		metric
Week	Week		metric
Week Range	Week Range		dimension
Weekly Unique Customers	Weekly Unique Customers		metric
Weekly Unique Visitors	Weekly Unique Visitors		metric
channel	channel		dimension