Google Trends: Most-used fields#
The table below gives information about most-used fields that you can import from Google Trends. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Date |
Date |
The calendar date associated with the search trend data. |
metric |
Report End Date |
Report End Date |
The final date included in the data for a specific report. |
dimension |
Report Start Date |
Report Start Date |
The initial date included in the data for a specific report. |
dimension |
category |
category |
An identifier that filters search trend data by a predefined Google Trends category, such as ‘Autos & Vehicles’ or ‘Beauty & Fitness’. |
dimension |
country_code_iso |
country_code_iso |
The ISO 3166-1 alpha-2 country code representing the geographic region for which data is collected or filtered (e.g., ‘US’ for United States). |
dimension |
data_category |
data_category |
A high-level classification of the type of data being reported, such as a specific industry or topic area. |
dimension |
date |
date |
The calendar date associated with the search trend data. |
dimension |
end |
end |
The end date and time of the data collection period for a specific trend or report. |
dimension |
ended_at |
ended_at |
The timestamp indicating the end of a specific trend or data collection period. |
dimension |
formattedTime |
formattedTime |
dimension |
|
formattedValue |
formattedValue |
dimension |
|
geoCode |
geoCode |
A standardized code representing a geographic region, used for filtering or reporting search interest by location. |
dimension |
geoName |
geoName |
The human-readable name of the geographic region, such as a country, state, or city. |
dimension |
hasData |
hasData |
dimension |
|
keyword |
keyword |
A specific word or phrase that users search for on Google, used to track search interest. |
dimension |
keywords |
keywords |
A list of search terms or phrases used for analysis, allowing comparison of search interest. |
dimension |
query |
query |
A search term or phrase submitted by users, often appearing in reports like ‘Related Queries’. |
dimension |
search_volume |
search_volume |
The relative popularity or interest level of a search query, represented as a numerical index rather than absolute search counts. |
metric |
search_volume_growth |
search_volume_growth |
A metric indicating the percentage change or rate of increase in search interest for a query over a specified period. |
metric |
start |
start |
The start date and time of the data collection period for a specific trend or report. |
dimension |
started_at |
started_at |
The timestamp indicating the start of a specific trend or data collection period. |
dimension |
time |
time |
The timestamp indicating when the search interest data point was recorded, adjusted by timezone. |
metric |
topic.mid |
topic.mid |
A unique machine identifier for a related topic, often used to link to specific entities or concepts. |
dimension |
topic.title |
topic.title |
The human-readable title or name of a related topic. |
dimension |
topic.type |
topic.type |
The category or type of a related topic, such as a celebrity, product, or event. |
dimension |
trend_breakdown |
trend_breakdown |
dimension |
|
trend_name |
trend_name |
The descriptive name of a currently trending search topic or query. |
dimension |
value |
value |
A numerical representation of search interest or another metric, often scaled relative to the highest point in a given time period. |
metric |