Lumina: Most-used fields#
The table below gives information about most-used fields that you can import from Lumina. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
flight.created Dimension
The date and time when the flight record was initially created.
flight.createdBy Dimension
The identifier of the user or system that created the flight record.
flight.createdDate Dimension
The date when the flight record was initially created.
flight.currencyCode Dimension
The currency code used for financial values related to the flight, e.g., USD, EUR.
flight.currencyExchangeSet Dimension
A set of currency exchange rates or settings applicable to the flight.
flight.modified Dimension
The date and time when the flight record was last modified.
flight.modifiedBy Dimension
The identifier of the user or system that last modified the flight record.
flight.modifiedDate Dimension
The date when the flight record was last modified.
flight.option Dimension
A general option or setting associated with the flight.
flight.publicId Metric
A publicly exposed unique identifier for the flight. This ID enables end-to-end connection between planned flights and activation data.
flight.revision Metric
The revision number of the flight record, indicating a specific version of its data.
flight.state Dimension
The current state of the flight, such as 'active' or 'paused'.
flight.status Dimension
The current status of the flight, reflecting its operational condition.
flight.sysId Dimension
An internal system identifier for the flight record.
flight.systemModified Dimension
The date and time when the flight record was last modified by the system.
flight.values.budget.all.v Dimension
The total budget allocated for the flight across all statuses (actual, booked, planned, budgeted).
flight.values.budgetedNationalTRP.actual.v Metric
The actual national Target Rating Points (TRP) achieved for the flight, measured against the budgeted amount.
flight.values.budgetedNationalTRP.booked.v Metric
The national Target Rating Points (TRP) booked for the flight, measured against the budgeted amount.
flight.values.budgetedNationalTRP.budgeted.v Metric
The budgeted national Target Rating Points (TRP) for the flight.
flight.values.budgetedNationalTRP.planned.v Metric
The planned national Target Rating Points (TRP) for the flight, measured against the budgeted amount.
flight.values.business.actual.vl Dimension
A list of actual business categories or segments associated with the flight.
flight.values.business.all.vl Dimension
A list of all business categories or segments associated with the flight across all statuses.
flight.values.business.booked.vl Dimension
A list of business categories or segments booked for the flight.
flight.values.business.budgeted.vl Dimension
A list of business categories or segments budgeted for the flight.
flight.values.business.planned.vl Dimension
A list of business categories or segments planned for the flight.
flight.values.campaignType.actual.vl Dimension
A list of actual campaign types associated with the flight.
flight.values.campaignType.booked.vl Dimension
A list of campaign types booked for the flight.
flight.values.campaignType.budgeted.vl Dimension
A list of campaign types budgeted for the flight.
flight.values.campaignType.planned.vl Dimension
A list of campaign types planned for the flight.
flight.values.category.all.vl Dimension
A list of all categories associated with the flight across all statuses.
flight.values.endDate.actual.v Dimension
The actual end date of the flight.
flight.values.endDate.booked.v Dimension
The booked end date of the flight.
flight.values.endDate.budgeted.v Dimension
The budgeted end date of the flight.
flight.values.endDate.planned.v Dimension
The planned end date of the flight.
flight.values.fiscalYear.all.vl Dimension
A list of all fiscal years relevant to the flight across all statuses.
flight.values.frequency.actual.v Metric
The actual frequency of exposure for the flight.
flight.values.frequency.booked.v Metric
The booked frequency of exposure for the flight.
flight.values.frequency.budgeted.v Metric
The budgeted frequency of exposure for the flight.
flight.values.frequency.planned.v Metric
The planned frequency of exposure for the flight.
flight.values.funnelStage.actual.vl Dimension
A list of actual marketing funnel stages targeted by the flight.
flight.values.funnelStage.booked.vl Dimension
A list of marketing funnel stages booked for the flight.
flight.values.funnelStage.budgeted.vl Dimension
A list of marketing funnel stages budgeted for the flight.
flight.values.funnelStage.planned.vl Dimension
A list of marketing funnel stages planned for the flight.
flight.values.mediaSubchannel.actual.vl Dimension
A list of actual media sub-channels used for the flight.
flight.values.mediaSubchannel.booked.vl Dimension
A list of media sub-channels booked for the flight.
flight.values.mediaSubchannel.budgeted.vl Dimension
A list of media sub-channels budgeted for the flight.
flight.values.mediaSubchannel.planned.vl Dimension
A list of media sub-channels planned for the flight.
flight.values.mediaType.all.vl Dimension
A list of all media types used for the flight across all statuses.
flight.values.overallCampaignObjective.all.v Dimension
The overall campaign objective for the flight across all statuses.
flight.values.reach3Plus.actual.v Metric
The actual reach (percentage of target audience exposed 3 or more times) for the flight.
flight.values.reach3Plus.booked.v Metric
The booked reach (percentage of target audience exposed 3 or more times) for the flight.
flight.values.reach3Plus.budgeted.v Metric
The budgeted reach (percentage of target audience exposed 3 or more times) for the flight.
flight.values.reach3Plus.planned.v Metric
The planned reach (percentage of target audience exposed 3 or more times) for the flight.
flight.values.reachPct.actual.v Metric
The actual percentage of the target audience reached by the flight.
flight.values.reachPct.booked.v Metric
The booked percentage of the target audience reached by the flight.
flight.values.reachPct.budgeted.v Metric
The budgeted percentage of the target audience reached by the flight.
flight.values.reachPct.planned.v Metric
The planned percentage of the target audience reached by the flight.
flight.values.region.actual.vl Dimension
A list of actual geographic regions targeted by the flight.
flight.values.region.all.vl Dimension
A list of all geographic regions relevant to the flight across all statuses.
flight.values.region.booked.vl Dimension
A list of geographic regions booked for the flight.
flight.values.region.budgeted.vl Dimension
A list of geographic regions budgeted for the flight.
flight.values.region.planned.vl Dimension
A list of geographic regions planned for the flight.
flight.values.startDate.actual.v Dimension
The actual start date of the flight.
flight.values.startDate.booked.v Dimension
The booked start date of the flight.
flight.values.startDate.budgeted.v Dimension
The budgeted start date of the flight.
flight.values.startDate.planned.v Dimension
The planned start date of the flight.
flight.values.targetAudience.all.vl Dimension
A list of all target audience segments for the flight across all statuses.
flight.version Dimension
The version number of the flight data.
plan.created Dimension
The date and time when the media plan record was initially created.
plan.createdBy Dimension
The identifier of the user or system that created the media plan record.
plan.createdDate Dimension
The date when the media plan record was initially created.
plan.currencyCode Dimension
The currency code used for financial values related to the media plan, e.g., USD, EUR.
plan.currencyExchangeSet Dimension
A set of currency exchange rates or settings applicable to the media plan.
plan.modified Dimension
The date and time when the media plan record was last modified.
plan.modifiedBy Dimension
The identifier of the user or system that last modified the media plan record.
plan.modifiedDate Dimension
The date when the media plan record was last modified.
plan.option Dimension
A general option or setting associated with the media plan.
plan.publicId Metric
A publicly exposed unique identifier for the media plan.
plan.revision Metric
The revision number of the media plan record, indicating a specific version of its data.
plan.state Dimension
The current state of the media plan, such as 'draft' or 'approved'.
plan.status Dimension
The current status of the media plan, reflecting its operational condition.
plan.sysId Dimension
An internal system identifier for the media plan record.
plan.systemModified Dimension
The date and time when the media plan record was last modified by the system.
plan.values.budget.all.v Metric
The total budget allocated for the media plan across all statuses (actual, booked, planned, budgeted).
plan.values.business.all.vl Dimension
A list of all business categories or segments associated with the media plan across all statuses.
plan.values.category.all.vl Dimension
A list of all categories associated with the media plan across all statuses.
plan.values.categoryCode.all.vl Dimension
The category code associated with the media plan.
plan.values.fiscalYear.all.vl Dimension
A list of all fiscal years relevant to the media plan across all statuses.
plan.values.overallCampaignObjective.all.v Dimension
The overall campaign objective for the media plan across all statuses.
plan.values.region.all.vl Dimension
A list of all geographic regions relevant to the media plan across all statuses.
plan.values.sub_category.all.vl Dimension
The sub-category code associated with the media plan.
plan.values.targetAudience.all.vl Dimension
A list of all target audience segments for the media plan across all statuses.
plan.version Metric
The version number of the media plan data.
vendor.created Dimension
The date and time when the vendor record was initially created.
vendor.createdBy Dimension
The identifier of the user or system that created the vendor record.
vendor.createdDate Dimension
The date when the vendor record was initially created.
vendor.currencyCode Dimension
The currency code used for financial values related to the vendor, e.g., USD, EUR.
vendor.currencyExchangeSet Dimension
A set of currency exchange rates or settings applicable to the vendor.
vendor.modified Dimension
The date and time when the vendor record was last modified.
vendor.modifiedBy Dimension
The identifier of the user or system that last modified the vendor record.
vendor.modifiedDate Dimension
The date when the vendor record was last modified.
vendor.option Dimension
A general option or setting associated with the vendor details for a flight.
vendor.publicId Dimension
A publicly exposed unique identifier for the vendor.
vendor.revision Metric
The revision number of the vendor record, indicating a specific version of its data.
vendor.state Dimension
The current state of the vendor, such as 'active' or 'inactive'.
vendor.status Dimension
The current status of the vendor, reflecting its operational condition.
vendor.sysId Dimension
An internal system identifier for the vendor record.
vendor.systemModified Dimension
The date and time when the vendor record was last modified by the system.
vendor.values.authorizationNumber.all.v Dimension
The authorization number associated with the vendor.
vendor.values.authorizedCostToClient.all.v Metric
The authorized cost that the client is expected to pay to the vendor.
vendor.values.budget.all.v Dimension
The total budget allocated for the vendor's contribution to the flight across all statuses (actual, booked, planned, budgeted).
vendor.values.business.actual.vl Dimension
A list of actual business categories or segments associated with the vendor's contribution to the flight.
vendor.values.business.all.vl Dimension
A list of all business categories or segments associated with the vendor's contribution to the flight across all statuses.
vendor.values.business.booked.vl Dimension
A list of business categories or segments booked for the vendor's contribution to the flight.
vendor.values.business.budgeted.vl Dimension
A list of business categories or segments budgeted for the vendor's contribution to the flight.
vendor.values.business.planned.vl Dimension
A list of business categories or segments planned for the vendor's contribution to the flight.
vendor.values.category.all.vl Dimension
A list of all categories associated with the vendor's contribution to the flight across all statuses.
vendor.values.circulation.actual.v Dimension
The actual circulation number for the vendor's media.
vendor.values.circulation.booked.v Dimension
The booked circulation number for the vendor's media.
vendor.values.circulation.planned.v Dimension
The planned circulation number for the vendor's media.
vendor.values.clicks.actual.v Metric
The actual number of clicks recorded for the vendor's advertisements.
vendor.values.clicks.booked.v Metric
The booked number of clicks for the vendor's advertisements.
vendor.values.clicks.planned.v Metric
The planned number of clicks for the vendor's advertisements.
vendor.values.copyLength.actual.vl Dimension
A list of actual copy lengths (e.g., ad duration, text length) for the vendor's creatives.
vendor.values.copyLength.booked.vl Dimension
A list of booked copy lengths for the vendor's creatives.
vendor.values.copyLength.budgeted.vl Dimension
A list of budgeted copy lengths for the vendor's creatives.
vendor.values.copyLength.planned.vl Dimension
A list of planned copy lengths for the vendor's creatives.
vendor.values.costMethod.actual.vl Dimension
A list of actual cost methods (e.g., CPM, CPC) used by the vendor.
vendor.values.costMethod.booked.vl Dimension
A list of booked cost methods used by the vendor.
vendor.values.costMethod.planned.vl Dimension
A list of planned cost methods used by the vendor.
vendor.values.costtoClient.actual.v Metric
The actual cost incurred for the client from the vendor.
vendor.values.costtoClient.booked.v Metric
The cost to the client that has been booked for the vendor.
vendor.values.costtoClient.budgeted.v Dimension
The budgeted cost for the client from the vendor.
vendor.values.costtoClient.planned.v Metric
The planned cost for the client from the vendor.
vendor.values.daypart.actual.vl Dimension
A list of actual dayparts (time segments) during which the vendor's ads ran.
vendor.values.daypart.booked.vl Dimension
A list of booked dayparts for the vendor's ads.
vendor.values.daypart.planned.vl Dimension
A list of planned dayparts for the vendor's ads.
vendor.values.device.actual.vl Dimension
A list of actual device types (e.g., mobile, desktop) on which the vendor's ads were served.
vendor.values.device.booked.vl Dimension
A list of booked device types for the vendor's ads.
vendor.values.device.planned.vl Dimension
A list of planned device types for the vendor's ads.
vendor.values.endDate.actual.v Dimension
The actual end date of the vendor's contribution to the flight.
vendor.values.endDate.booked.v Dimension
The booked end date of the vendor's contribution to the flight.
vendor.values.endDate.budgeted.v Dimension
The budgeted end date of the vendor's contribution to the flight.
vendor.values.endDate.planned.v Dimension
The planned end date of the vendor's contribution to the flight.
vendor.values.engagements.actual.v Metric
The actual number of engagements or interactions with the vendor.
vendor.values.engagements.booked.v Metric
The number of engagements or interactions booked with the vendor.
vendor.values.fiscalYear.all.vl Dimension
A list of all fiscal years relevant to the vendor's contribution to the flight across all statuses.
vendor.values.impressions.actual.v Metric
The actual number of impressions delivered by the vendor.
vendor.values.impressions.booked.v Metric
The booked number of impressions for the vendor.
vendor.values.impressions.planned.v Metric
The planned number of impressions for the vendor.
vendor.values.localMarket.actual.vl Dimension
A list of actual local markets targeted by the vendor's advertisements.
vendor.values.localMarket.booked.vl Dimension
A list of booked local markets for the vendor's advertisements.
vendor.values.localMarket.planned.vl Dimension
A list of planned local markets for the vendor's advertisements.
vendor.values.localTRP.actual.v Metric
The actual local Target Rating Points (TRP) achieved by the vendor.
vendor.values.localTRP.booked.v Metric
The booked local Target Rating Points (TRP) for the vendor.
vendor.values.localTRP.planned.v Metric
The planned local Target Rating Points (TRP) for the vendor.
vendor.values.mediaOwner.actual.vl Dimension
A list of actual media owners associated with the vendor's placements.
vendor.values.mediaOwner.booked.vl Dimension
A list of booked media owners for the vendor's placements.
vendor.values.mediaOwner.planned.vl Dimension
A list of planned media owners for the vendor's placements.
vendor.values.nationalTRP.actual.v Metric
The actual national Target Rating Points (TRP) achieved by the vendor.
vendor.values.nationalTRP.booked.v Metric
The booked national Target Rating Points (TRP) for the vendor.
vendor.values.nationalTRP.planned.v Metric
The planned national Target Rating Points (TRP) for the vendor.
vendor.values.netCost.actual.v Metric
The actual net cost associated with the vendor.
vendor.values.netCost.booked.v Metric
The booked net cost associated with the vendor.
vendor.values.netCost.planned.v Metric
The planned net cost associated with the vendor.
vendor.values.numofInsertions.actual.v Dimension
The actual number of insertions for the vendor's advertisements.
vendor.values.numofInsertions.booked.v Dimension
The booked number of insertions for the vendor's advertisements.
vendor.values.numofInsertions.planned.v Metric
The planned number of insertions for the vendor's advertisements.
vendor.values.numofSpots.actual.v Metric
The actual number of spots (e.g., commercial spots) for the vendor's advertisements.
vendor.values.numofSpots.booked.v Metric
The booked number of spots for the vendor's advertisements.
vendor.values.numofSpots.planned.v Metric
The planned number of spots for the vendor's advertisements.
vendor.values.overallCampaignObjective.all.v Dimension
The overall campaign objective for the vendor's contribution to the flight across all statuses.
vendor.values.position.actual.vl Dimension
A list of actual ad positions (e.g., top of page, pre-roll) for the vendor's creatives.
vendor.values.position.booked.vl Dimension
A list of booked ad positions for the vendor's creatives.
vendor.values.position.planned.vl Dimension
A list of planned ad positions for the vendor's creatives.
vendor.values.premiumPosition.actual.vl Dimension
A list of actual premium ad positions for the vendor's creatives.
vendor.values.premiumPosition.booked.vl Dimension
A list of booked premium ad positions for the vendor's creatives.
vendor.values.premiumPosition.planned.vl Dimension
A list of planned premium ad positions for the vendor's creatives.
vendor.values.program.actual.vl Dimension
A list of actual programs (e.g., TV shows, podcasts) where the vendor's ads ran.
vendor.values.program.booked.vl Dimension
A list of booked programs for the vendor's ads.
vendor.values.program.planned.vl Dimension
A list of planned programs for the vendor's ads.
vendor.values.rate.actual.v Metric
The actual rate (e.g., CPM, cost per spot) charged by the vendor.
vendor.values.rate.booked.v Metric
The booked rate charged by the vendor.
vendor.values.rate.planned.v Metric
The planned rate charged by the vendor.
vendor.values.region.all.vl Dimension
A list of all geographic regions relevant to the vendor's contribution to the flight across all statuses.
vendor.values.sponsorship.actual.vl Dimension
A list of actual sponsorship details provided by the vendor.
vendor.values.sponsorship.booked.vl Dimension
A list of booked sponsorship details provided by the vendor.
vendor.values.sponsorship.planned.vl Dimension
A list of planned sponsorship details provided by the vendor.
vendor.values.startDate.actual.v Dimension
The actual start date of the vendor's contribution to the flight.
vendor.values.startDate.booked.v Dimension
The booked start date of the vendor's contribution to the flight.
vendor.values.startDate.budgeted.v Dimension
The budgeted start date of the vendor's contribution to the flight.
vendor.values.startDate.planned.v Dimension
The planned start date of the vendor's contribution to the flight.
vendor.values.targetAudience.all.vl Dimension
A list of all target audience segments for the vendor's contribution to the flight across all statuses.
vendor.values.targetingType.actual.vl Dimension
A list of actual targeting types (e.g., contextual, behavioral) used by the vendor.
vendor.values.targetingType.booked.vl Dimension
A list of booked targeting types used by the vendor.
vendor.values.targetingType.planned.vl Dimension
A list of planned targeting types used by the vendor.
vendor.values.totalPOAmount.all.v Metric
The total purchase order amount associated with the vendor.
vendor.values.units.actual.v Metric
The actual number of units (e.g., ad units, impressions, spots) delivered by the vendor.
vendor.values.units.booked.v Metric
The booked number of units for the vendor.
vendor.values.units.planned.v Metric
The number of units planned for a specific vendor. This represents the target or projected quantity of units.
vendor.values.vehicle.actual.vl Dimension
A list of vehicle details representing the actual vehicles used or delivered by a vendor.
vendor.values.vehicle.booked.vl Dimension
A list of vehicle details that have been booked or reserved for a specific vendor.
vendor.values.vehicle.planned.vl Dimension
A list of vehicle details that are planned for use or delivery by a specific vendor.
vendor.values.vendorDetailAuthorizationStatus.v Dimension
The authorization status of the vendor's details.
vendor.values.videoCompletes.actual.v Metric
The actual number of video completions achieved by a specific vendor.
vendor.values.videoCompletes.booked.v Metric
The number of video completions that were booked or committed with a specific vendor.
vendor.values.videoCompletes.planned.v Metric
The planned or target number of video completions for a specific vendor.
vendor.values.viewableImpressions.actual.v Metric
The actual number of viewable impressions delivered by a specific vendor.
vendor.values.viewableImpressions.booked.v Metric
The number of viewable impressions that were booked or committed with a specific vendor.
vendor.values.viewableImpressions.planned.v Metric
The planned or target number of viewable impressions for a specific vendor.
vendor.values.views.actual.v Metric
The actual number of views achieved by a specific vendor.
vendor.values.views.booked.v Metric
The number of views that were booked or committed with a specific vendor.
vendor.values.views.planned.v Metric
The planned or target number of views for a specific vendor.
vendor.version Dimension
The version number of the vendor data.