Braze: Most-used fields

The table below gives information about most-used fields that you can import from Braze. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
bounces	bounces	This field represents email messages that encountered a permanent delivery failure, also known as a hard bounce. This can occur for various reasons, such as an invalid email address.	metric
button_clicks	button_clicks	The total number of clicks on buttons within a message or campaign.	metric
campaign.id	campaign.id	A unique identifier for a specific marketing campaign in Braze.	dimension
campaign.name	campaign.name	The name of the marketing campaign as configured in Braze.	dimension
campaign.tags	campaign.tags	A list of tags associated with a campaign, used for organization and filtering.	dimension
channel	channel	The communication channel through which a message was sent (e.g., email, push, SMS, in-app).	dimension
clicks	clicks	The total number of clicks recorded for a campaign or message, often referring to links within the content.	metric
conversions	conversions	The total number of conversions attributed to a campaign or message, indicating a desired action taken by the recipient.	metric
delivered	delivered	The total number of messages successfully delivered to recipients.	metric
delivery_failed	delivery_failed	Indicates if the delivery of a message failed, often due to temporary issues or invalid recipient data.	metric
enrolled	enrolled	The total count of users who have entered a specific Canvas or campaign journey.	metric
errors	errors	A collection of error messages or codes encountered during processing or delivery.	metric
failed	failed	The number of messages that failed to be delivered to users, providing insight into delivery issues.	metric
fallback_sms_delivered	fallback_sms_delivered	Indicates when an SMS message, sent as a fallback to an undeliverable RCS message, has been successfully delivered to the recipient’s device.	metric
fallback_sms_rejected	fallback_sms_rejected	This field indicates that an SMS or RCS message was rejected by the carrier. This can happen due to factors such as carrier content filtering, the destination device’s availability, or the phone number being out of service.	metric
impressions	impressions	The total number of times a message or content was displayed to users.	metric
opens	opens	The total count of times a message, such as an email, was opened by recipients. This metric is a key indicator of recipient engagement with messaging campaigns.	metric
opt_in	opt_in	Indicates if a user has opted in to receive communications for a specific channel or subscription group.	metric
opt_out	opt_out	Indicates if a user has opted out of receiving communications for a specific channel or subscription group.	metric
rcs_button_reply_click	rcs_button_reply_click	The number of times a user clicked on a Quick Reply button in an RCS message.	metric
rcs_button_url_click	rcs_button_url_click	The number of times a user clicked on a URL button within an RCS message.	metric
rcs_click	rcs_click	The total number of clicks on any interactive element or link within an RCS message.	metric
rcs_delivered	rcs_delivered	Indicates that an RCS message has been successfully delivered to the recipient’s device.	metric
rcs_read	rcs_read	Indicates that an RCS message has been opened and viewed by the recipient.	metric
rcs_rejected	rcs_rejected	Indicates that an RCS message was not successfully delivered to the recipient, often due to network issues, invalid numbers, or carrier restrictions.	metric
rcs_sent	rcs_sent	The total count of RCS messages that have been successfully sent to reachable recipients.	metric
rcs_suggested_reply_click	rcs_suggested_reply_click	The number of times a user clicked on a suggested reply option in an RCS message.	metric
rcs_suggested_url_click	rcs_suggested_url_click	The number of times a user clicked on a suggested URL option in an RCS message.	metric
read	read	Indicates whether a message has been opened or viewed by the recipient, serving as a key metric for message engagement.	metric
rejected	rejected	The total count of messages that were rejected by the recipient’s server or the sending platform.	metric
reported_spam	reported_spam	The total number of recipients who marked a message as spam.	metric
revenue	revenue	The total revenue generated as a result of campaign or message interactions.	metric
sent	sent	The total number of messages sent as part of a campaign or Canvas.	metric
time	time	The specific timestamp or time period associated with the data point.	dimension
total_clicks	total_clicks	The aggregate sum of all clicks on any interactive element within a message or campaign.	metric
total_dismissals	total_dismissals	The total count of times an in-app message or content card was dismissed by users.	metric
total_impressions	total_impressions	The aggregate sum of all impressions for messages or content across a campaign or Canvas.	metric
total_opens	total_opens	The aggregate sum of all opens for messages within a campaign or Canvas.	metric
unique_clicks	unique_clicks	The number of unique users who clicked on any interactive element within a message or campaign.	metric
unique_dismissals	unique_dismissals	The number of unique users who dismissed an in-app message or content card.	metric
unique_impressions	unique_impressions	The number of unique users who viewed a message or content, generating an impression.	metric
unique_opens	unique_opens	The total number of delivered messages opened by a single user at least once. This metric provides insight into the distinct reach of a message.	metric
unique_recipients	unique_recipients	The total number of distinct recipients targeted by a campaign or message.	metric
unsubscribes	unsubscribes	The total count of recipients who unsubscribed from communications.	metric
variation_api_id	variation_api_id	A unique identifier for a specific variation within a campaign or Canvas step.	dimension
variation_name	variation_name	The name of the specific variation used in A/B testing or personalized messaging.	dimension