Braze: Most-used fields

The table below gives information about most-used fields that you can import from Braze. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
fallback_sms_delivered	fallback_sms_delivered	Indicates when an SMS message, sent as a fallback to an undeliverable RCS message, has been successfully delivered to the recipient’s device.	metric
fallback_sms_rejected	fallback_sms_rejected	Indicates when an SMS message, sent as a fallback to an undeliverable RCS message, has been rejected and could not be delivered to the recipient.	metric
rcs_button_reply_click	rcs_button_reply_click	The count of times a user clicks on a suggested reply button within an RCS message.	metric
rcs_button_url_click	rcs_button_url_click	The count of times a user clicks on a button within an RCS message that navigates to a URL.	metric
rcs_click	rcs_click	The total number of clicks on any interactive element or link within an RCS message.	metric
rcs_delivered	rcs_delivered	Indicates that an RCS message has been successfully delivered to the recipient’s device.	metric
rcs_read	rcs_read	Indicates that an RCS message has been opened and viewed by the recipient.	metric
rcs_rejected	rcs_rejected	Indicates that an RCS message was not successfully delivered to the recipient, often due to network issues, invalid numbers, or carrier restrictions.	metric
rcs_sent	rcs_sent	The total count of RCS messages that have been successfully sent to reachable recipients.	metric
rcs_suggested_reply_click	rcs_suggested_reply_click	The count of times a user clicks on a suggested quick reply option provided within an RCS message.	metric
rcs_suggested_url_click	rcs_suggested_url_click	The count of times a user clicks on a suggested action (e.g., opening a URL) within an RCS message.	metric