Braze: Most-used fields

The table below gives information about most-used fields that you can import from Braze. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
button_clicks	button_clicks	The count of clicks on interactive buttons within messages, such as those in in-app messages or push notifications.	metric
campaign.id	campaign.id	The unique identifier for a specific campaign.	dimension
campaign.name	campaign.name	The name of the campaign.	dimension
campaign.tags	campaign.tags	A list of tags associated with the campaign, used for categorization and filtering.	dimension
channel	channel	The communication channel used for the campaign or message (e.g., email, push, in-app).	dimension
clicks	clicks	The total number of clicks on messages or elements within a campaign.	metric
conversions	conversions	The total number of conversions attributed to a campaign.	metric
enrolled	enrolled	The number of unique users enrolled in a campaign or variant.	metric
impressions	impressions	The total number of times a message or ad creative was displayed to users.	metric
next_paths.name	next_paths.name	The name of the path that leads to the next step in a Canvas. This field is part of the ‘next_paths’ array found within each Canvas step.	dimension
next_paths.next_step_id	next_paths.next_step_id	The unique identifier of the next step in a Canvas path. This field is part of the ‘next_paths’ array found within each Canvas step, and is populated for Message steps.	dimension
revenue	revenue	The total revenue generated as a result of campaign activities or purchases.	metric
time	time	The specific timestamp or date for a given data point in a time-series dataset, often used in Campaign or Canvas analytics to track metrics over time.	dimension
unique_recipients	unique_recipients	The total number of unique users who were targeted to receive messages within a campaign or variant.	metric
variation_api_id	variation_api_id	The unique identifier for a specific A/B test variation within a campaign or Canvas.	dimension
variation_name	variation_name	The name given to a specific A/B test variation within a campaign or Canvas.	dimension