Outbrain Engage: Most-used fields

The table below gives information about most-used fields that you can import from Outbrain Engage. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
date	date	The specific date for which the report data is generated, formatted as YYYYMMDD.	dimension
optInRateByPvs	optInRateByPvs	The percentage of traffic where users have opted in (given consent for personalization) or where consent is not required based on their geo-location, calculated per page view.	metric
optInRateByReqs	optInRateByReqs	The percentage of traffic where users have opted in (given consent for personalization) or where consent is not required based on their geo-location, calculated per request.	metric
organicClicks	organicClicks	Total number of clicks on Outbrain organic links within publisher content.	metric
organicCtrByPvs	organicCtrByPvs	Click-Through Rate (CTR) for organic links, calculated as organic clicks divided by organic pageviews. This is a derived metric based on available fields.	metric
organicPvs	organicPvs	Total number of pageviews that included at least one Outbrain organic link.	metric
organicReqs	organicReqs	Total number of requests made for Outbrain organic widgets or content.	metric
organicViewabilityRate	organicViewabilityRate	The percentage of organic content recommendations that are considered viewable according to industry standards, or the percent of organic requests with the organic widget in-view.	metric
paidClicks	paidClicks	Total number of clicks on Outbrain paid (advertisement) links within publisher content.	metric
paidCtrByPvs	paidCtrByPvs	Click-Through Rate (CTR) for paid links, calculated as paid clicks divided by paid pageviews. This is a derived metric based on available fields.	metric
paidPvs	paidPvs	Total number of pageviews that included at least one Outbrain paid link.	metric
paidReqs	paidReqs	Total number of requests made for Outbrain paid widgets or content.	metric
paidViewabilityRate	paidViewabilityRate	The percentage of paid content recommendations that are considered viewable according to industry standards, or the percent of paid requests with the paid widget in-view.	metric
publisherId	publisherId	Unique identifier for the publisher account.	dimension
publisherName	publisherName	The name of the publisher associated with the reported data.	dimension
reqsOrganicCtr	reqsOrganicCtr	Click-Through Rate (CTR) for organic requests, calculated as organic clicks divided by organic requests. This is a derived metric based on available fields.	metric
reqsPaidCtr	reqsPaidCtr	Click-Through Rate (CTR) for paid requests, calculated as paid clicks divided by paid requests. This is a derived metric based on available fields.	metric
reqsRpm	reqsRpm	Revenue per thousand requests, indicating the monetization efficiency of Outbrain content based on total requests. This is a derived metric.	metric
reqsTotalCtr	reqsTotalCtr	Total Click-Through Rate (CTR) for all requests, calculated as total clicks divided by total requests. This is a derived metric based on available fields.	metric
revenue	revenue	Total revenue generated through Outbrain monetization activities on the publisher’s site.	metric
rpmByPvs	rpmByPvs	Revenue per thousand pageviews, indicating the monetization efficiency of Outbrain content based on total pageviews. This is a derived metric.	metric
totalClicks	totalClicks	Total number of clicks on all Outbrain links (both paid and organic) within publisher content.	metric
totalCtrByPvs	totalCtrByPvs	Total Click-Through Rate (CTR) for all links, calculated as total clicks divided by total pageviews. This is a derived metric based on available fields.	metric
totalPvs	totalPvs	Total number of pageviews that included at least one Outbrain link (both paid and organic).	metric
totalReqs	totalReqs	Total number of requests made for all Outbrain widgets or content.	metric
videoPlays	videoPlays	The total number of times video content was initiated or played.	metric
videoRevenue	videoRevenue	Net revenue generated specifically from video content.	metric
viewabilityRate	viewabilityRate	The overall percentage of content recommendations that meet the criteria for being considered viewable, defined as more than 50% of a listing’s pixels being visible in the user’s viewport.	metric
viewableCtr	viewableCtr	The Click-Through Rate (CTR) calculated only for impressions that were considered viewable.	metric
viewableOrganicCtr	viewableOrganicCtr	The Click-Through Rate (CTR) for organic content, calculated only for impressions that were considered viewable. It is the number of organic clicks divided by in-view organic requests.	metric
viewablePaidCtr	viewablePaidCtr	The Click-Through Rate (CTR) for paid content, calculated only for impressions that were considered viewable. It is the number of paid clicks divided by in-view paid requests.	metric
viewableRpm	viewableRpm	The revenue generated per one thousand viewable impressions (Revenue Per Mille).	metric