Baidu Bulk Data: Most-used fields

The table below gives information about most-used fields that you can import from Baidu Bulk Data. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
account_id	account_id	A unique identifier for the advertiser’s account.	dimension
account_name	account_name	The name associated with the advertiser’s account.	dimension
adgroupId	adgroupId	A unique identifier for an ad group, which contains a set of ads and keywords.	metric
campaignId	campaignId	A unique identifier for an advertising campaign, which is the highest organizational level for ads.	dimension
estimatedClickRate	estimatedClickRate	An estimated percentage of ad impressions that are expected to result in a click, based on historical data and other factors.	metric
keyword	keyword	Represents the keywords associated with advertising campaigns or search queries in Baidu. This data is part of the metadata fetched from the Baidu Bulk Data API, providing details on terms that drive traffic or conversions.	dimension
keywordId	keywordId	A unique identifier for a specific keyword.	dimension
landPageExperience	landPageExperience	A metric reflecting the quality and relevance of the landing page to which an ad directs users, impacting ad ranking and performance.	metric
matchType	matchType	Defines how closely a user’s search query must match a keyword for the ad to be shown (e.g., exact, phrase, broad).	dimension
mobileDestinationUrl	mobileDestinationUrl	The specific URL that users on mobile devices are directed to after clicking an ad.	dimension
pause	pause	Indicates whether an entity (e.g., campaign, ad group, ad) is currently paused and not actively running.	dimension
pcDestinationUrl	pcDestinationUrl	The specific URL that users on desktop (PC) devices are directed to after clicking an ad.	dimension
phraseType	phraseType	Specifies the phrase match type for a keyword, meaning the user’s query must include the keyword phrase in the specified order.	metric
price	price	The current or set bid price for a keyword, ad group, or campaign.	metric
quality	quality	A quality score or rating for an ad, keyword, or landing page, influencing ad ranking and cost.	metric
status	status	The current operational status of an entity (e.g., active, paused, deleted, under review).	dimension