Baidu Bulk Data: Most-used fields

The table below gives information about most-used fields that you can import from Baidu Bulk Data. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Keyword	keyword	A word or phrase used to match ads with user search queries.	dimension
account_id	account_id	A unique identifier for the advertiser’s account.	dimension
account_name	account_name	The name associated with the advertiser’s account.	dimension
adgroupId	adgroupId	A unique identifier for an ad group, which contains a set of ads and keywords.	metric
adgroupName	adgroupName	The name assigned to an ad group for organizational and reporting purposes.	dimension
budget	budget	The total financial allocation for an advertising campaign or ad group over a specified period.	metric
campaignId	campaignId	A unique identifier for an advertising campaign, which is the highest organizational level for ads.	metric
campaignName	campaignName	The name assigned to an advertising campaign for organizational and reporting purposes.	dimension
cost	cost	The actual expenditure incurred for ad impressions, clicks, or conversions.	metric
creativeId	creativeId	A unique identifier for an ad creative, which is the actual ad content.	metric
description1	description1	The primary line of descriptive text in an advertisement, providing details about the product or service.	dimension
description2	description2	The secondary line of descriptive text in an advertisement, offering additional information or a call to action.	dimension
destinationUrl1	destinationUrl1	The primary URL to which users are directed after clicking on an advertisement.	dimension
device	device	The type of device (e.g., desktop, mobile, tablet) targeted for ad display.	metric
devicePreference	devicePreference	Specifies the preferred device type for displaying ads, allowing advertisers to optimize ad delivery to specific user segments.	metric
estimatedClickRate	estimatedClickRate	An estimated percentage of ad impressions that are expected to result in a click, based on historical data and other factors.	metric
exactNegativeWords	exactNegativeWords	Keywords that, when matched exactly, prevent an ad from being displayed. This helps in refining targeting and reducing irrelevant ad impressions.	dimension
excludeIp	excludeIp	A list of IP addresses from which ad impressions or clicks should be prevented, used for negative targeting.	dimension
keywordId	keywordId	A unique identifier for a specific keyword.	metric
landPageExperience	landPageExperience	A metric reflecting the quality and relevance of the landing page to which an ad directs users, impacting ad ranking and performance.	dimension
matchType	matchType	Defines how closely a user’s search query must match a keyword for the ad to be shown (e.g., exact, phrase, broad).	metric
maxPrice	maxPrice	The maximum bid amount an advertiser is willing to pay for a click or impression, used in bidding strategies.	metric
mobileDestinationUrl	mobileDestinationUrl	The specific URL that users on mobile devices are directed to after clicking an ad.	dimension
mobileDisplayUrl	mobileDisplayUrl	The URL displayed in an ad when shown to users on mobile devices, often a shorter or more user-friendly version of the destination URL.	dimension
negativeWords	negativeWords	Keywords that prevent an ad from being displayed when a user’s query includes them, used to filter out irrelevant traffic.	dimension
pause	pause	Indicates whether an entity (e.g., campaign, ad group, ad) is currently paused and not actively running.	dimension
pcDestinationUrl	pcDestinationUrl	The specific URL that users on desktop (PC) devices are directed to after clicking an ad.	dimension
pcDisplayUrl	pcDisplayUrl	The URL displayed in an ad when shown to users on desktop (PC) devices, often a shorter or more user-friendly version of the destination URL.	dimension
phoneNum	phoneNum	This field represents a phone number associated with Baidu search ads. It allows for direct calls from mobile devices through a ‘call’ button extension or enables users to submit their phone number via a contact form embedded within ad creatives for lead generation.	dimension
phraseType	phraseType	Specifies the phrase match type for a keyword, meaning the user’s query must include the keyword phrase in the specified order.	dimension
price	price	The current or set bid price for a keyword, ad group, or campaign.	metric
quality	quality	A quality score or rating for an ad, keyword, or landing page, influencing ad ranking and cost.	metric
regionArea	regionArea	A broader geographic area used for targeting ads.	dimension
regionTarget	regionTarget	Defines the geographic regions or locations where ads will be displayed.	dimension
schedule(weekDay startHour endHour)	schedule(weekDay startHour endHour)	Defines the specific days of the week and time ranges during which ads are eligible to be displayed.	dimension
status	status	The current operational status of an entity (e.g., active, paused, deleted, under review).	metric
sublinkId	sublinkId	An identifier for a specific sitelink extension, which provides additional links within an ad.	metric
title	title	The main headline or title of an advertisement.	dimension
userId	userId	A unique identifier for a user account within the Baidu advertising platform.	metric
weeklyBudget	weeklyBudget	The maximum amount of money allocated for an advertising campaign or ad group to spend within a week.	dimension