Cision: Most-used fields

The table below gives information about most-used fields that you can import from Cision. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ad_equivalency	ad_equivalency	The estimated cost of achieving the same media coverage through paid advertising.	dimension
author	author	The author of the article or content.	dimension
ave_iso_code	ave_iso_code	Advertising Value Equivalency (AVE) value categorized by ISO country code.	dimension
ave_name	ave_name	The name or category associated with a specific component of the Advertising Value Equivalency (AVE).	dimension
ave_value	ave_value	The monetary value of a specific component of the Advertising Value Equivalency (AVE).	metric
avg_session_duration	avg_session_duration	The average duration of user sessions interacting with the media mention’s content.	dimension
city	city	The city associated with the content’s location.	dimension
country	country	The country associated with the content’s location.	dimension
date	date	The publication date of the article or content.	dimension
end_date	end_date	The end date of the reporting period for which data is collected.	dimension
goal_completions	goal_completions		dimension
impact_score	impact_score	A metric indicating the overall impact or influence of the content.	dimension
link	link	The direct URL or link to the article or content.	dimension
media_outlet	media_outlet	The name of the media publication or outlet where the content was published.	metric
media_type	media_type	The type of media where the content appeared (e.g., news, blog, social).	dimension
page_views	page_views	The total number of page views for the content.	dimension
readership	readership	The estimated readership for the content or the media outlet.	dimension
readership_iso_code	readership_iso_code	The ISO code associated with the readership’s geographic location or other demographic segmentation.	dimension
readership_name	readership_name	The name or category associated with a specific readership segment or geography.	dimension
readership_value	readership_value	The value of readership for a specific segment or location.	metric
search_id	search_id	A unique identifier for a saved media search.	dimension
search_name	search_name	The name or title of the saved media search.	dimension
search_taxonomy	search_taxonomy	A classification or categorization applied to the saved media search.	dimension
search_title	search_title	The title given to the saved media search.	dimension
sentiment	sentiment	The overall sentiment (e.g., positive, negative, neutral) expressed in the content.	dimension
sessions	sessions	The number of user sessions associated with the content.	dimension
shares	shares	The total number of social shares for the content across various platforms.	dimension
social_facebook	social_facebook	The number of interactions or shares on Facebook.	dimension
social_facebook_comments	social_facebook_comments	The total number of comments on Facebook for the content.	metric
social_facebook_like	social_facebook_like	The total number of likes on Facebook for the content.	metric
social_facebook_share	social_facebook_share	The total number of shares on Facebook for the content.	metric
social_facebook_total	social_facebook_total	The aggregated total of Facebook interactions (likes, shares, comments) for the content.	metric
social_linkedin	social_linkedin	The total number of shares or interactions on LinkedIn.	dimension
social_pinterest	social_pinterest	The total number of shares or interactions on Pinterest.	dimension
social_reddit	social_reddit	The total number of shares or interactions on Reddit.	metric
social_sum	social_sum	The sum of all social interactions (shares, likes, comments, etc.) across various platforms for the content.	metric
social_twitter	social_twitter	The total number of shares or interactions on Twitter.	metric
start_date	start_date	The start date of the reporting period for which data is collected.	dimension
state	state	The state or province associated with the content’s location.	dimension
title	title	The title of the article or content.	dimension
total_ave	total_ave	The aggregated total advertising value equivalency across all media mentions for the reporting period.	metric
total_mentions	total_mentions	The total number of media mentions found within the reporting period.	metric
total_readership	total_readership	The aggregated total readership across all media mentions for the reporting period.	metric
total_social_shares	total_social_shares	The aggregated total of social media shares across all platforms for the reporting period.	metric
url	url	The canonical URL of the content.	dimension