Invoca: Most-used fields

The table below gives information about most-used fields that you can import from Invoca. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
advertiser campaign	advertiser campaign	The name of the marketing campaign associated with an advertiser, used to track and manage calls and conversions.	dimension
advertiser campaign id (invoca id)	advertiser campaign id (invoca id)	The unique Invoca identifier for the advertiser campaign.	metric
advertiser id (invoca id)	advertiser id (invoca id)	The unique Invoca identifier for the advertiser.	metric
advertiser_call_fee_localized	Advertiser Fees	The telecommunications fee associated with the transaction, specific to the advertiser.	metric
advertiser_campaign_id	Advertiser Campaign ID (Invoca ID)	The unique Invoca identifier for the advertiser campaign.	metric
advertiser_campaign_id_from_network	Advertiser Campaign ID	The campaign ID as identified by the network and associated with the advertiser campaign.	metric
advertiser_campaign_name	Advertiser Campaign	The name of the advertiser campaign.	dimension
advertiser_id	Advertiser ID (Invoca ID)	The unique Invoca identifier for the advertiser.	metric
advertiser_id_from_network	Advertiser ID	The advertiser ID as identified by the network and associated with the Invoca advertiser.	metric
advertiser_payin_localized	Earned	The amount paid in by the advertiser.	metric
affiliate id (invoca id)	affiliate id (invoca id)	The unique Invoca identifier for the affiliate.	dimension
affiliate_call_volume_ranking	Affiliate Volume Ranking	The network’s ranking of an affiliate’s call volume, on a scale of 0 to 5.	metric
affiliate_commissions_ranking	Affiliate Commissions Ranking	The network’s ranking of an affiliate’s commissions, on a scale of 0 to 5.	metric
affiliate_conversion_rate_ranking	Affiliate Conversion Rate Ranking	The network’s ranking of an affiliate’s conversion rate, on a scale of 0 to 5.	metric
affiliate_id	Affiliate ID (Invoca ID)	The unique Invoca identifier for the affiliate.	dimension
affiliate_id_from_network	Affiliate ID	The affiliate ID as identified by the network and associated with the Invoca affiliate.	dimension
affiliate_name	Affiliate	The name of the affiliate.	dimension
affiliate_payout_localized	Paid	The amount paid out to the affiliate.	metric
brand	brand	The name of the advertiser or the overarching business entity associated with the call transaction.	dimension
call start time	call start time	The date and time when the call began, presented in the API user’s local time zone along with the offset from GMT. This is used for filtering and sorting call transactions.	dimension
call start time (utc timestamp)	call start time (utc timestamp)	The start time of the call as a UTC timestamp, represented in milliseconds since January 1, 1970.	metric
call_fee_localized	Fees	The telecommunications fee associated with the transaction.	metric
caller id	caller id	The phone number of the caller.	dimension
calling_phone_number	Caller ID	The phone number of the caller, formatted as 12 characters, such as 866-555-1234. This field represents the unique identifier for the calling party.	dimension
city	City	The city where the transaction originated.	dimension
complete_call_id	Call Record ID	A globally unique identifier for the entire call record that this transaction is a part of.	dimension
connect_duration	Connected Duration	The duration in seconds that the call was connected to the call center.	metric
corrected_at	Corrected At	[Correction only] The date and time when the transaction was corrected, displayed in the user’s time zone with a GMT offset.	dimension
corrects_transaction_id	Corrects Call	[Correction only] The ID of the original transaction that this entry corrects, with the current row containing the updated values.	dimension
destination_phone_number	Destination Phone Number	The phone number to which the call was transferred.	dimension
duration	Total Duration	The total duration of the call in seconds, including any time spent in an IVR.	metric
dynamic_number_pool_referrer_ad	AdWords Ad	The headline copy of the Google AdWords Ad associated with the call.	dimension
dynamic_number_pool_referrer_ad_group	AdWords Ad Group	The name of the Google AdWords Ad Group.	dimension
dynamic_number_pool_referrer_ad_group_id	AdWords Ad Group ID	The ID of the Google AdWords Ad Group.	metric
dynamic_number_pool_referrer_ad_id	AdWords Ad ID	The ID of the Google AdWords Ad.	dimension
dynamic_number_pool_referrer_keyword_match_type	AdWords Keyword Match Type	The match type (e.g., broad, phrase, exact) for the Google AdWords keyword.	dimension
dynamic_number_pool_referrer_referrer_campaign	AdWords Campaign	The name of the Google AdWords Campaign.	dimension
dynamic_number_pool_referrer_referrer_campaign_id	AdWords Campaign ID	The ID of the Google AdWords Campaign.	metric
dynamic_number_pool_referrer_search_engine	Adwords Search Engine	The search engine that referred the call (e.g., Google, Bing).	dimension
dynamic_number_pool_referrer_search_keywords	Adwords Keywords	The search keywords used by the caller that led to the call.	dimension
dynamic_number_pool_referrer_search_keywords_id	AdWords Keywords ID	The ID of the Google AdWords keyword.	dimension
dynamic_number_pool_referrer_search_type	Adwords Search Type	Indicates whether the search leading to the call was Paid or Organic.	dimension
fees	fees	The telecommunications fee associated with the transaction.	metric
hangup_cause	End of Call Reason	Indicates who ended the call and the manner in which it was ended.	dimension
ivr duration	ivr duration	The duration in seconds that the call spent within the Interactive Voice Response (IVR) tree.	metric
ivr_duration	IVR Duration	The duration in seconds that the call spent within the Interactive Voice Response (IVR) tree.	metric
keypress_1	Key 1	The name of the first key pressed by the caller during the IVR.	dimension
keypress_2	Key 2	The name of the second key pressed by the caller during the IVR.	dimension
keypress_3	Key 3	The name of the third key pressed by the caller during the IVR.	dimension
keypress_4	Key 4	The name of the fourth key pressed by the caller during the IVR.	dimension
keypresses	Keypresses	A list of unique keynames that were pressed during the call.	dimension
margin_localized	Margin	The calculated margin, representing the difference between the advertiser’s pay-in and the affiliate’s payout.	metric
media type	media type	The media type associated with the transaction source.	dimension
media_type	Media Type	The media type associated with the transaction source.	dimension
mobile	Phone Type	Indicates if the caller’s phone type is Landline or Mobile, or an empty string if unknown.	dimension
opt_in_SMS	Opt In Sms	Indicates whether the caller opted in to receive an SMS promotion.	dimension
original_order_id	Order ID	The identifier of the original sales transaction to which the current record refers, used primarily for sales reporting.	dimension
phone type	phone type	Indicates if the caller’s phone type is Landline or Mobile.	dimension
promo_line_description	promo_line_description	Provides additional details about the source of the transaction, specifically related to the promotional number.	dimension
qualified_regions	Qualified Regions	A list of regions that the caller matched based on geographical criteria.	dimension
recording	Recording	A URL to the call recording, if available.	dimension
region	Region	The region (state, province, or country) where the transaction originated.	dimension
repeat_calling_phone_number	Repeat Caller	Indicates whether the incoming call was from a repeat caller.	dimension
revenue	Revenue (Sale Amount)	The revenue attributed to the call through Signal revenue proxies or Post Call Events.	metric
revenue (sale amount)	revenue (sale amount)	The revenue attributed to the call through Signal revenue proxies or Post Call Events.	metric
source	source	Describes the source of the transaction or call.	dimension
start_time_local	Call Start Time	The local start time of the call in the API user’s time zone, including the offset from GMT.	dimension
start_time_network_timezone	Call Start Time Network Timezone	The start time of the call in the network’s time zone, including the offset from GMT.	dimension
start_time_network_timezone_xml	Call Start Time Network Timezone (XML formatted)	The start time of the call in the network’s time zone, formatted in Soap XML.	dimension
start_time_utc	Call Start Time (UTC timestamp)	The start time of the call as a UTC timestamp, represented in milliseconds since January 1, 1970.	metric
start_time_xml	Call Start Time (XML formatted)	The start time of the call in the API user’s time zone, formatted in Soap XML.	dimension
total duration	total duration	The total duration of the call in seconds, including any time spent in an IVR.	metric
transaction id	transaction id	A globally unique identifier for the transaction, serving as the primary key.	dimension
transaction_id	Transaction ID	A globally unique identifier for the transaction, serving as the primary key.	dimension
transaction_type	Type	The classification of the transaction, such as Call, Post Call Event, Reported Conversion, or Signal.	dimension
transfer_from_type	Transfer Type	Describes the origin or source from which the call was transferred.	dimension
type	type	The classification of the transaction, such as Call, Post Call Event, Reported Conversion, or Signal.	dimension
verified_zip	Verified Zip Code	The zip code entered by callers when prompted during call treatment.	dimension
virtual_line_id	Promo Number ID	The identifier for the promotional number from the network.	metric