Invoca: Most-used fields#
The table below gives information about most-used fields that you can import from Invoca. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Advertiser Dimension
The name of the advertiser associated with the call or transaction.
advertiser_id Advertiser ID (Invoca ID) Metric
The unique Invoca identifier for the advertiser.
call_source_description Source Dimension
The description of where the call originated from, indicating its source.
city City Dimension
The city where the transaction originated.
connect_duration Connected Duration Metric
The duration, in seconds, that a call was connected to the call center.
media_type Media Type Dimension
The media type associated with the transaction source.
mobile Phone Type Dimension
Indicates if the caller's phone type is Landline or Mobile, or an empty string if unknown.
promo_line_description Dimension
Additional details or a description of the promotional number that was called for the transaction.
region Region Metric
The region (state, province, or country) where the transaction originated.
start_time_local Call Start Time Dimension
The local start time of the call in the API user's time zone, including the offset from GMT.
transaction_id Transaction ID Dimension
A globally unique identifier for the transaction, serving as the primary key.
virtual_line_id Promo Number ID Metric
The unique identifier assigned to the promotional phone number used for tracking a call within the network.