Invoca: Most-used fields

The table below gives information about most-used fields that you can import from Invoca. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
advertiser campaign	advertiser campaign	The name of the marketing campaign associated with an advertiser, used to track and manage calls and conversions.	dimension
advertiser campaign id (invoca id)	advertiser campaign id (invoca id)	The unique Invoca identifier for the advertiser campaign.	metric
advertiser id (invoca id)	advertiser id (invoca id)	The unique Invoca identifier for the advertiser.	metric
advertiser_campaign_id	Advertiser Campaign ID (Invoca ID)	The unique Invoca identifier for the advertiser campaign.	metric
advertiser_campaign_name	Advertiser Campaign	The name of the advertiser campaign.	dimension
advertiser_id	Advertiser ID (Invoca ID)	The unique Invoca identifier for the advertiser.	metric
affiliate id (invoca id)	affiliate id (invoca id)	The unique Invoca identifier for the affiliate.	dimension
affiliate_id	Affiliate ID (Invoca ID)	The unique Invoca identifier for the affiliate.	metric
call start time	call start time	The date and time when the call began, presented in the API user’s local time zone along with the offset from GMT. This is used for filtering and sorting call transactions.	dimension
call start time (utc timestamp)	call start time (utc timestamp)	The start time of the call as a UTC timestamp, represented in milliseconds since January 1, 1970.	metric
call_fee_localized	Fees	The telecommunications fee associated with the transaction.	metric
call_source_description	Source	The description of where the call originated from, indicating its source.	dimension
caller id	caller id	The phone number of the caller.	dimension
calling_phone_number	Caller ID	The phone number of the caller, formatted as 12 characters, such as 866-555-1234. This field represents the unique identifier for the calling party.	dimension
city	City	The city where the transaction originated.	dimension
duration	Total Duration	The total duration of the call in seconds, including any time spent in an IVR.	metric
fees	fees	The telecommunications fee associated with the transaction.	metric
ivr duration	ivr duration	The duration in seconds that the call spent within the Interactive Voice Response (IVR) tree.	metric
ivr_duration	IVR Duration	The duration in seconds that the call spent within the Interactive Voice Response (IVR) tree.	metric
keypresses	Keypresses	A list of unique keynames that were pressed during the call.	dimension
media type	media type	The media type associated with the transaction source.	dimension
media_type	Media Type	The media type associated with the transaction source.	dimension
mobile	Phone Type	Indicates if the caller’s phone type is Landline or Mobile, or an empty string if unknown.	dimension
phone type	phone type	Indicates if the caller’s phone type is Landline or Mobile.	dimension
recording	Recording	A URL to the call recording, if available.	dimension
region	Region	The region (state, province, or country) where the transaction originated.	dimension
revenue	Revenue (Sale Amount)	The revenue attributed to the call through Signal revenue proxies or Post Call Events.	metric
revenue (sale amount)	revenue (sale amount)	The revenue attributed to the call through Signal revenue proxies or Post Call Events.	metric
source	source	Describes the source of the transaction or call.	dimension
start_time_local	Call Start Time	The local start time of the call in the API user’s time zone, including the offset from GMT.	dimension
start_time_utc	Call Start Time (UTC timestamp)	The start time of the call as a UTC timestamp, represented in milliseconds since January 1, 1970.	metric
total duration	total duration	The total duration of the call in seconds, including any time spent in an IVR.	metric
transaction id	transaction id	A globally unique identifier for the transaction, serving as the primary key.	dimension
transaction_id	Transaction ID	A globally unique identifier for the transaction, serving as the primary key.	dimension
transaction_type	Type	The classification of the transaction, such as Call, Post Call Event, Reported Conversion, or Signal.	dimension
type	type	The classification of the transaction, such as Call, Post Call Event, Reported Conversion, or Signal.	dimension