Invoca: Most-used fields

The table below gives information about most-used fields that you can import from Invoca. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Advertiser	Advertiser	The name of the advertiser associated with the call or transaction.	dimension
advertiser_id	Advertiser ID (Invoca ID)	The unique Invoca identifier for the advertiser.	metric
call_source_description	Source	The description of where the call originated from, indicating its source.	dimension
city	City	The city where the transaction originated.	dimension
connect_duration	Connected Duration		metric
media_type	Media Type	The media type associated with the transaction source.	dimension
mobile	Phone Type	Indicates if the caller’s phone type is Landline or Mobile, or an empty string if unknown.	dimension
promo_line_description	promo_line_description	Additional details or a description of the promotional number that was called for the transaction.	dimension
region	Region	The region (state, province, or country) where the transaction originated.	metric
start_time_local	Call Start Time	The local start time of the call in the API user’s time zone, including the offset from GMT.	dimension
transaction_id	Transaction ID	A globally unique identifier for the transaction, serving as the primary key.	dimension
virtual_line_id	Promo Number ID	The unique identifier assigned to the promotional phone number used for tracking a call within the network.	metric