Invoca: Most-used fields

The table below gives information about most-used fields that you can import from Invoca. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
advertiser campaign id (invoca id)	advertiser campaign id (invoca id)	metric
advertiser id (invoca id)	advertiser id (invoca id)	metric
advertiser_call_fee_localized	Advertiser Fees	metric
advertiser_campaign_id	Advertiser Campaign ID (Invoca ID)	metric
advertiser_campaign_id_from_network	Advertiser Campaign ID	metric
advertiser_campaign_name	Advertiser Campaign	dimension
advertiser_id	Advertiser ID (Invoca ID)	metric
advertiser_id_from_network	Advertiser ID	metric
advertiser_payin_localized	Earned	metric
affiliate id (invoca id)	affiliate id (invoca id)	dimension
affiliate_call_volume_ranking	Affiliate Volume Ranking	metric
affiliate_commissions_ranking	Affiliate Commissions Ranking	metric
affiliate_conversion_rate_ranking	Affiliate Conversion Rate Ranking	metric
affiliate_id	Affiliate ID (Invoca ID)	dimension
affiliate_id_from_network	Affiliate ID	dimension
affiliate_name	Affiliate	dimension
affiliate_payout_localized	Paid	metric
call start time	call start time	dimension
call start time (utc timestamp)	call start time (utc timestamp)	metric
call_fee_localized	Fees	metric
caller id	caller id	dimension
calling_phone_number	Caller ID	dimension
city	City	dimension
complete_call_id	Call Record ID	dimension
connect_duration	Connected Duration	metric
corrected_at	Corrected At	dimension
corrects_transaction_id	Corrects Call	dimension
destination_phone_number	Destination Phone Number	dimension
duration	Total Duration	metric
dynamic_number_pool_referrer_ad	AdWords Ad	dimension
dynamic_number_pool_referrer_ad_group	AdWords Ad Group	dimension
dynamic_number_pool_referrer_ad_group_id	AdWords Ad Group ID	metric
dynamic_number_pool_referrer_ad_id	AdWords Ad ID	dimension
dynamic_number_pool_referrer_keyword_match_type	AdWords Keyword Match Type	dimension
dynamic_number_pool_referrer_referrer_campaign	AdWords Campaign	dimension
dynamic_number_pool_referrer_referrer_campaign_id	AdWords Campaign ID	metric
dynamic_number_pool_referrer_search_engine	Adwords Search Engine	dimension
dynamic_number_pool_referrer_search_keywords	Adwords Keywords	dimension
dynamic_number_pool_referrer_search_keywords_id	AdWords Keywords ID	dimension
dynamic_number_pool_referrer_search_type	Adwords Search Type	dimension
ivr_duration	IVR Duration	metric
keypress_1	Key 1	dimension
keypress_2	Key 2	dimension
keypress_3	Key 3	dimension
keypress_4	Key 4	dimension
keypresses	Keypresses	dimension
margin_localized	Margin	metric
media type	media type	dimension
media_type	Media Type	dimension
phone type	phone type	dimension
promo_line_description	promo_line_description	dimension
qualified_regions	Qualified Regions	dimension
recording	Recording	dimension
region	Region	dimension
repeat_calling_phone_number	Repeat Caller	dimension
revenue	Revenue (Sale Amount)	metric
source	source	dimension
start_time_local	Call Start Time	dimension
start_time_network_timezone	Call Start Time Network Timezone	dimension
start_time_network_timezone_xml	Call Start Time Network Timezone (XML formatted)	dimension
start_time_utc	Call Start Time (UTC timestamp)	metric
start_time_xml	Call Start Time (XML formatted)	dimension
transaction id	transaction id	dimension
transaction_id	Transaction ID	dimension
transaction_type	Type	dimension
verified_zip	Verified Zip Code	dimension