Invoca: Most-used fields

The table below gives information about most-used fields that you can import from Invoca. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Advertiser	Advertiser	The name of the advertiser associated with the call or transaction.	dimension
advertiser_campaign_id	Advertiser Campaign ID (Invoca ID)	The unique identifier of the campaign within Invoca.	metric
advertiser_campaign_name	Advertiser Campaign	The name of the advertiser’s campaign.	dimension
advertiser_id	Advertiser ID (Invoca ID)	The unique Invoca identifier for the advertiser.	metric
call_fee_localized	Fees	The telecommunications fee associated with the transaction, paid by the advertiser.	metric
call_source_description	Source	The description of where the call originated from, indicating its source.	dimension
calling_phone_number	Caller ID	The phone number of the caller, formatted as 12 characters (e.g., 866-555-1234).	dimension
city	City	The city where the transaction originated.	dimension
complete_call_id	Call Record ID	A globally unique identifier (GUID) that links all transactions related to a specific call.	dimension
connect_duration	Connected Duration	The duration, in seconds, that a call was connected to the call center.	metric
duration	Total Duration	The total duration of the call in seconds, including any time spent in an Interactive Voice Response (IVR) tree.	metric
ivr_duration	IVR Duration	The duration in seconds that the call spent within the Interactive Voice Response (IVR) tree.	metric
keypresses	Keypresses	A list of unique key names that were pressed during the call.	dimension
media_type	Media Type	The media type associated with the transaction source.	dimension
mobile	Phone Type	Indicates if the caller’s phone type is Landline or Mobile, or an empty string if unknown.	dimension
promo_line_description	promo_line_description	Additional details or a description of the promotional number that was called for the transaction.	dimension
recording	Recording	The URL to the call recording, if available.	dimension
recording_download_url	Recording Download URL	Signed URL to download the call recording, available if the feature is enabled for the network.	dimension
region	Region	The region (state, province, or country) where the transaction originated.	dimension
revenue	Revenue (Sale Amount)	The revenue applied to the call, often through Signal revenue proxies or Post Call Events.	metric
start_time_local	Call Start Time	The local start time of the call in the API user’s time zone, including the offset from GMT.	dimension
start_time_network_timezone	Call Start Time Network Timezone	The start of the call in the network’s configured time zone, including the offset from GMT.	dimension
start_time_network_timezone_xml	Call Start Time Network Timezone (XML formatted)	The start of the call in the network’s configured time zone, formatted in Soap XML.	dimension
start_time_utc	Call Start Time (UTC timestamp)	The start of the call as milliseconds since January 1, 1970 (Unix epoch time).	metric
start_time_xml	Call Start Time (XML formatted)	The start of the call in the API user’s time zone, formatted in Soap XML.	dimension
transaction_id	Transaction ID	A globally unique identifier for the transaction, serving as the primary key.	dimension
transaction_type	Type	The classification of the transaction, such as ‘Call’, ‘Post Call Event’, ‘Reported Conversion’, or ‘Signal’.	dimension
virtual_line_id	Promo Number ID	The unique identifier assigned to the promotional phone number used for tracking a call within the network.	metric