Google Business Profile: Most-used fields#
The table below gives information about most-used fields that you can import from Google Business Profile. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
BUSINESS_BOOKINGS Metric
A performance metric indicating the number of customer actions related to bookings on the Google Business Profile.
BUSINESS_CONVERSATIONS Metric
A performance metric representing the number of messages or conversations initiated by customers on the Google Business Profile listing.
BUSINESS_DIRECTION_REQUESTS Metric
The number of requests for driving directions to the business's location.
BUSINESS_FOOD_ORDERS Metric
A performance metric indicating the number of customer actions related to food orders placed through the Google Business Profile.
BUSINESS_IMPRESSIONS_DESKTOP_MAPS Metric
The number of times the business profile was viewed on Google Maps from a desktop device.
BUSINESS_IMPRESSIONS_DESKTOP_SEARCH Metric
The number of times the business profile was viewed on Google Search from a desktop device.
BUSINESS_IMPRESSIONS_MOBILE_MAPS Metric
The number of times the business profile was viewed on Google Maps from a mobile device.
BUSINESS_IMPRESSIONS_MOBILE_SEARCH Metric
The number of times the business profile was viewed on Google Search from a mobile device.
CALL_CLICKS Metric
The number of clicks on the 'Call' button on the business's Google Business Profile.
LOCAL_POST_ACTIONS_CALL_TO_ACTION Dimension
The number of clicks on call-to-action buttons within local posts.
LOCAL_POST_VIEWS_SEARCH Metric
The number of times local posts were viewed through Google Search results.
PHOTOS_COUNT_CUSTOMERS Dimension
The total count of photos contributed by customers to the business profile.
PHOTOS_COUNT_MERCHANT Dimension
The total count of photos uploaded by the business owner to the business profile.
PHOTOS_VIEWS_CUSTOMERS Metric
The total number of views received by photos uploaded by customers.
PHOTOS_VIEWS_MERCHANT Dimension
The total number of views received by photos uploaded by the business owner.
QUERIES_DIRECT Metric
The number of direct searches where customers specifically searched for the business name or address.
QUERIES_INDIRECT Metric
The number of indirect searches where customers found the business through a category, product, or service search.
QuestionCreateDate Dimension
The date when a customer question was submitted to the business profile.
WEBSITE_CLICKS Metric
The number of clicks on the website link on the business's Google Business Profile.
account Dimension
Represents a Google Business Profile account, used for managing business locations.
account_id Dimension
A unique identifier for the Google Business Profile account that owns the business listing.
accounts/{NUM}/locations/{NUM} Dimension
The unique resource name for a specific business location within a Google Business Profile account.
accounts/{NUM}/locations/{NUM}/reviews/{ID} Dimension
The unique resource name for a specific review associated with a location within a Google Business Profile account.
additionalCategories Dimension
A list of additional business categories that describe the business.
additionalPhones Dimension
Additional phone numbers associated with the business location.
address Dimension
The physical address of the business location.
answer.author.name Dimension
The display name of the author who provided an answer to a question.
answer.author.profilePhotoUri Dimension
The URI for the profile photo of the author who provided an answer to a question.
answer.author.type Dimension
The type of author who provided an answer (e.g., owner, consumer).
answer.createTime Dimension
The timestamp when an answer to a question was created.
answer.name Dimension
The resource name of an answer to a question.
answer.text Dimension
The textual content of an answer to a question.
answer.updateTime Dimension
The timestamp when an answer to a question was last updated.
answer.upvoteCount Dimension
The number of upvotes an answer to a question has received.
canDelete Dimension
Indicates whether the authenticated user has permission to delete the associated review or review reply.
canHaveFoodMenus Dimension
Indicates if the business location can have food menus associated with it.
canModifyServiceList Dimension
Indicates if the list of services offered by the business can be modified.
canOperateHealthData Dimension
Indicates if the business location is permitted to operate with health-related data.
canOperateLodgingData Dimension
Indicates if the business location is permitted to operate with lodging-related data (e.g., for hotels).
canUpdate Dimension
Indicates if the user or application has the permission to update the associated Google Business Profile entity, such as a business location's information or a review reply.
comment Dimension
The textual content of a customer's review comment.
createTime Dimension
The timestamp when an entity was created.
date Dimension
A specific calendar date.
endMonth Dimension
The last month in a time range for retrieving monthly performance metrics.
hasPendingEdits Dimension
Indicates if the business profile has pending edits that have not yet been published.
hasPendingVerification Dimension
Indicates if the location has a pending verification process.
impressions Metric
A key performance metric representing the number of times the business profile was displayed to users, including search keyword impressions.
isDisabled Dimension
Indicates if the business location is currently disabled.
isDisconnected Dimension
Indicates if the business location is disconnected from its managing account.
isDuplicate Dimension
Indicates if the business location is identified as a duplicate of another listing.
isGoogleUpdated Dimension
Indicates if the business location's information was last updated by Google.
isLocalPostApiDisabled Dimension
Indicates if the Local Post API functionality is disabled for the location.
isPendingReview Dimension
Indicates if the business location is currently awaiting review by Google.
isPublished Dimension
Indicates if the business location is publicly published on Google.
isSuspended Dimension
Indicates if the business location's listing has been suspended.
isVerified Dimension
Indicates if the business location has been successfully verified.
label Dimension
A single label associated with a location for organizational purposes.
labels Dimension
A list of labels associated with a location for organizational purposes.
languageCode Dimension
The BCP-47 language code of the content (e.g., 'en' for English).
latlng Dimension
The latitude and longitude coordinates of the business location.
location Dimension
Represents a specific Google Business Profile location.
locationName Dimension
The display name of the business location.
mapsUrl Dimension
The URL to the business location's listing on Google Maps.
name Dimension
The human-readable name of the Google Business Profile location, as displayed to customers.
needsReverification Dimension
Indicates if the business location requires reverification.
newReviewUrl Dimension
The URL where customers can submit a new review for the business.
primaryCategory Dimension
The main category that best describes the business.
primaryPhone Dimension
The primary phone number for the business location.
profile Dimension
Contains comprehensive information related to the business's Google Business Profile.
question.author.name Dimension
The display name of the author who submitted the question.
question.author.profilePhotoUri Dimension
The URI for the profile photo of the author who submitted the question.
question.author.type Dimension
The type of author who submitted the question (e.g., owner, consumer).
question.createTime Dimension
The timestamp when a question was created.
question.name Dimension
The resource name of a question.
question.text Dimension
The textual content of a question submitted by a customer.
question.totalAnswerCount Dimension
The total number of answers provided for a specific question.
question.updateTime Dimension
The timestamp when a question was last updated.
question.upvoteCount Dimension
The number of upvotes a question has received.
regionLatlng Dimension
The latitude and longitude coordinates defining the service region for the business.
regularHours_FRIDAY_closeTime Dimension
The closing time for the business on Friday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_FRIDAY_openTime Dimension
The opening time for the business on Friday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_MONDAY_closeTime Dimension
The closing time for the business on Monday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_MONDAY_openTime Dimension
The opening time for the business on Monday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_SATURDAY_closeTime Dimension
The closing time for the business on Saturday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_SATURDAY_openTime Dimension
The opening time for the business on Saturday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_SUNDAY_closeTime Dimension
The closing time for the business on Sunday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_SUNDAY_openTime Dimension
The opening time for the business on Sunday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_THURSDAY_closeTime Dimension
The closing time for the business on Thursday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_THURSDAY_openTime Dimension
The opening time for the business on Thursday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_TUESDAY_closeTime Dimension
The closing time for the business on Tuesday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_TUESDAY_openTime Dimension
The opening time for the business on Tuesday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_WEDNESDAY_closeTime Dimension
The closing time for the business on Wednesday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
regularHours_WEDNESDAY_openTime Dimension
The opening time for the business on Wednesday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm).
reviewId Dimension
The unique identifier for a customer review.
reviewReply.comment Dimension
The textual content of the business owner's reply to a customer review.
reviewReply.updateTime Dimension
The timestamp when the business owner's reply to a customer review was last updated.
reviewer.displayName Dimension
The display name of the customer who submitted the review.
reviewer.isAnonymous Dimension
Indicates if the reviewer's identity is anonymous.
reviewer.profilePhotoUrl Dimension
The URL for the profile photo of the customer who submitted the review.
searchKeyword Dimension
The specific keyword used by a user that led to the discovery or display of the business profile in search results. Available as a monthly breakdown.
specialHours_{NUM}_closeTime Dimension
The closing time for a business on a specific date, overriding regular hours. Times are in 24hr ISO 8601 extended format (hh:mm).
specialHours_{NUM}_closed Dimension
Indicates if the business location is closed for the entire duration of a special hours period.
specialHours_{NUM}_endDate Dimension
The calendar date when a special hours period ends for the business.
specialHours_{NUM}_openTime Dimension
The opening time for a business on a specific date, overriding regular hours. Times are in 24hr ISO 8601 extended format (hh:mm).
specialHours_{NUM}_startDate Dimension
The calendar date when a special hours period starts for the business.
starRating Dimension
The average numerical rating (from 1 to 5 stars) provided by customers in their reviews for a business location. This data is part of the customer review information collected through the Business Information API.
startMonth Dimension
The first month in a time range for retrieving monthly performance metrics.
startTime Dimension
The start time for a period or event, without timezone information.
storeCode Dimension
A unique, client-specified code for the business location.
timeZone Dimension
The IANA timezone ID for the business location (e.g., 'America/Los_Angeles').
updateTime Dimension
The timestamp when an entity was last updated.
websiteUri Dimension
The URL of the business's website, preferably specific to the individual location.
websiteUrl Dimension
The canonical URL of the business's website.