Google Business Profile: Most-used fields#
The table below gives information about most-used fields that you can import from Google Business Profile. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
BUSINESS_BOOKINGS |
BUSINESS_BOOKINGS |
A performance metric indicating the number of customer actions related to bookings on the Google Business Profile. |
metric |
BUSINESS_CONVERSATIONS |
BUSINESS_CONVERSATIONS |
A performance metric representing the number of messages or conversations initiated by customers on the Google Business Profile listing. |
metric |
BUSINESS_DIRECTION_REQUESTS |
BUSINESS_DIRECTION_REQUESTS |
The number of requests for driving directions to the business’s location. |
metric |
BUSINESS_FOOD_ORDERS |
BUSINESS_FOOD_ORDERS |
A performance metric indicating the number of customer actions related to food orders placed through the Google Business Profile. |
metric |
BUSINESS_IMPRESSIONS_DESKTOP_MAPS |
BUSINESS_IMPRESSIONS_DESKTOP_MAPS |
The number of times the business profile was viewed on Google Maps from a desktop device. |
metric |
BUSINESS_IMPRESSIONS_DESKTOP_SEARCH |
BUSINESS_IMPRESSIONS_DESKTOP_SEARCH |
The number of times the business profile was viewed on Google Search from a desktop device. |
metric |
BUSINESS_IMPRESSIONS_MOBILE_MAPS |
BUSINESS_IMPRESSIONS_MOBILE_MAPS |
The number of times the business profile was viewed on Google Maps from a mobile device. |
metric |
BUSINESS_IMPRESSIONS_MOBILE_SEARCH |
BUSINESS_IMPRESSIONS_MOBILE_SEARCH |
The number of times the business profile was viewed on Google Search from a mobile device. |
metric |
CALL_CLICKS |
CALL_CLICKS |
The number of clicks on the ‘Call’ button on the business’s Google Business Profile. |
metric |
LOCAL_POST_ACTIONS_CALL_TO_ACTION |
LOCAL_POST_ACTIONS_CALL_TO_ACTION |
The number of clicks on call-to-action buttons within local posts. |
dimension |
LOCAL_POST_VIEWS_SEARCH |
LOCAL_POST_VIEWS_SEARCH |
The number of times local posts were viewed through Google Search results. |
metric |
PHOTOS_COUNT_CUSTOMERS |
PHOTOS_COUNT_CUSTOMERS |
The total count of photos contributed by customers to the business profile. |
dimension |
PHOTOS_COUNT_MERCHANT |
PHOTOS_COUNT_MERCHANT |
The total count of photos uploaded by the business owner to the business profile. |
dimension |
PHOTOS_VIEWS_CUSTOMERS |
PHOTOS_VIEWS_CUSTOMERS |
The total number of views received by photos uploaded by customers. |
metric |
PHOTOS_VIEWS_MERCHANT |
PHOTOS_VIEWS_MERCHANT |
The total number of views received by photos uploaded by the business owner. |
dimension |
QUERIES_DIRECT |
QUERIES_DIRECT |
The number of direct searches where customers specifically searched for the business name or address. |
metric |
QUERIES_INDIRECT |
QUERIES_INDIRECT |
The number of indirect searches where customers found the business through a category, product, or service search. |
metric |
QuestionCreateDate |
QuestionCreateDate |
The date when a customer question was submitted to the business profile. |
dimension |
WEBSITE_CLICKS |
WEBSITE_CLICKS |
The number of clicks on the website link on the business’s Google Business Profile. |
metric |
account |
account |
Represents a Google Business Profile account, used for managing business locations. |
dimension |
account_id |
account_id |
A unique identifier for the Google Business Profile account that owns the business listing. |
dimension |
accounts/{NUM}/locations/{NUM} |
accounts/{NUM}/locations/{NUM} |
The unique resource name for a specific business location within a Google Business Profile account. |
dimension |
accounts/{NUM}/locations/{NUM}/reviews/{ID} |
accounts/{NUM}/locations/{NUM}/reviews/{ID} |
The unique resource name for a specific review associated with a location within a Google Business Profile account. |
dimension |
additionalCategories |
additionalCategories |
A list of additional business categories that describe the business. |
dimension |
additionalPhones |
additionalPhones |
Additional phone numbers associated with the business location. |
dimension |
address |
address |
The physical address of the business location. |
dimension |
answer.author.name |
answer.author.name |
The display name of the author who provided an answer to a question. |
dimension |
answer.author.profilePhotoUri |
answer.author.profilePhotoUri |
The URI for the profile photo of the author who provided an answer to a question. |
dimension |
answer.author.type |
answer.author.type |
The type of author who provided an answer (e.g., owner, consumer). |
dimension |
answer.createTime |
answer.createTime |
The timestamp when an answer to a question was created. |
dimension |
answer.name |
answer.name |
The resource name of an answer to a question. |
dimension |
answer.text |
answer.text |
The textual content of an answer to a question. |
dimension |
answer.updateTime |
answer.updateTime |
The timestamp when an answer to a question was last updated. |
dimension |
answer.upvoteCount |
answer.upvoteCount |
The number of upvotes an answer to a question has received. |
dimension |
canDelete |
canDelete |
Indicates whether the authenticated user has permission to delete the associated review or review reply. |
dimension |
canHaveFoodMenus |
canHaveFoodMenus |
Indicates if the business location can have food menus associated with it. |
dimension |
canModifyServiceList |
canModifyServiceList |
Indicates if the list of services offered by the business can be modified. |
dimension |
canOperateHealthData |
canOperateHealthData |
Indicates if the business location is permitted to operate with health-related data. |
dimension |
canOperateLodgingData |
canOperateLodgingData |
Indicates if the business location is permitted to operate with lodging-related data (e.g., for hotels). |
dimension |
canUpdate |
canUpdate |
Indicates if the user or application has the permission to update the associated Google Business Profile entity, such as a business location’s information or a review reply. |
dimension |
comment |
comment |
The textual content of a customer’s review comment. |
dimension |
createTime |
createTime |
The timestamp when an entity was created. |
dimension |
date |
date |
A specific calendar date. |
dimension |
date_utc |
date_utc |
The specific calendar date for which performance metrics or review data is recorded. This can be daily or for review creation/update. |
dimension |
displayName |
displayName |
The public-facing name of the business location, as displayed on Google Search and Maps. |
dimension |
endMonth |
endMonth |
The last month in a time range for retrieving monthly performance metrics. |
dimension |
hasPendingEdits |
hasPendingEdits |
Indicates if the business profile has pending edits that have not yet been published. |
dimension |
hasPendingVerification |
hasPendingVerification |
Indicates if the location has a pending verification process. |
dimension |
impressions |
impressions |
A key performance metric representing the number of times the business profile was displayed to users, including search keyword impressions. |
metric |
isDisabled |
isDisabled |
Indicates if the business location is currently disabled. |
dimension |
isDisconnected |
isDisconnected |
Indicates if the business location is disconnected from its managing account. |
dimension |
isDuplicate |
isDuplicate |
Indicates if the business location is identified as a duplicate of another listing. |
dimension |
isGoogleUpdated |
isGoogleUpdated |
Indicates if the business location’s information was last updated by Google. |
dimension |
isLocalPostApiDisabled |
isLocalPostApiDisabled |
Indicates if the Local Post API functionality is disabled for the location. |
dimension |
isPendingReview |
isPendingReview |
Indicates if the business location is currently awaiting review by Google. |
dimension |
isPublished |
isPublished |
Indicates if the business location is publicly published on Google. |
dimension |
isSuspended |
isSuspended |
Indicates if the business location’s listing has been suspended. |
dimension |
isVerified |
isVerified |
Indicates if the business location has been successfully verified. |
dimension |
label |
label |
A single label associated with a location for organizational purposes. |
dimension |
labels |
labels |
A list of labels associated with a location for organizational purposes. |
dimension |
languageCode |
languageCode |
The BCP-47 language code of the content (e.g., ‘en’ for English). |
dimension |
latlng |
latlng |
The latitude and longitude coordinates of the business location. |
dimension |
location |
location |
Represents a specific Google Business Profile location. |
dimension |
locationName |
locationName |
The display name of the business location. |
dimension |
mapsUrl |
mapsUrl |
The URL to the business location’s listing on Google Maps. |
dimension |
name |
name |
The human-readable name of the Google Business Profile location, as displayed to customers. |
dimension |
needsReverification |
needsReverification |
Indicates if the business location requires reverification. |
dimension |
newReviewUrl |
newReviewUrl |
The URL where customers can submit a new review for the business. |
dimension |
primaryCategory |
primaryCategory |
The main category that best describes the business. |
dimension |
primaryPhone |
primaryPhone |
The primary phone number for the business location. |
dimension |
profile |
profile |
Contains comprehensive information related to the business’s Google Business Profile. |
dimension |
profilePhotoUrl |
profilePhotoUrl |
dimension |
|
question.author.name |
question.author.name |
The display name of the author who submitted the question. |
dimension |
question.author.profilePhotoUri |
question.author.profilePhotoUri |
The URI for the profile photo of the author who submitted the question. |
dimension |
question.author.type |
question.author.type |
The type of author who submitted the question (e.g., owner, consumer). |
dimension |
question.createTime |
question.createTime |
The timestamp when a question was created. |
dimension |
question.name |
question.name |
The resource name of a question. |
dimension |
question.text |
question.text |
The textual content of a question submitted by a customer. |
dimension |
question.totalAnswerCount |
question.totalAnswerCount |
The total number of answers provided for a specific question. |
dimension |
question.updateTime |
question.updateTime |
The timestamp when a question was last updated. |
dimension |
question.upvoteCount |
question.upvoteCount |
The number of upvotes a question has received. |
dimension |
regionLatlng |
regionLatlng |
The latitude and longitude coordinates defining the service region for the business. |
dimension |
regularHours_FRIDAY_closeTime |
regularHours_FRIDAY_closeTime |
The closing time for the business on Friday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm). |
dimension |
regularHours_FRIDAY_openTime |
regularHours_FRIDAY_openTime |
The opening time for the business on Friday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm). |
dimension |
regularHours_MONDAY_closeTime |
regularHours_MONDAY_closeTime |
The closing time for the business on Monday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm). |
dimension |
regularHours_MONDAY_openTime |
regularHours_MONDAY_openTime |
The opening time for the business on Monday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm). |
dimension |
regularHours_SATURDAY_closeTime |
regularHours_SATURDAY_closeTime |
The closing time for the business on Saturday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm). |
dimension |
regularHours_SATURDAY_openTime |
regularHours_SATURDAY_openTime |
The opening time for the business on Saturday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm). |
dimension |
regularHours_SUNDAY_closeTime |
regularHours_SUNDAY_closeTime |
The closing time for the business on Sunday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm). |
dimension |
regularHours_SUNDAY_openTime |
regularHours_SUNDAY_openTime |
The opening time for the business on Sunday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm). |
dimension |
regularHours_THURSDAY_closeTime |
regularHours_THURSDAY_closeTime |
The closing time for the business on Thursday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm). |
dimension |
regularHours_THURSDAY_openTime |
regularHours_THURSDAY_openTime |
The opening time for the business on Thursday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm). |
dimension |
regularHours_TUESDAY_closeTime |
regularHours_TUESDAY_closeTime |
The closing time for the business on Tuesday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm). |
dimension |
regularHours_TUESDAY_openTime |
regularHours_TUESDAY_openTime |
The opening time for the business on Tuesday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm). |
dimension |
regularHours_WEDNESDAY_closeTime |
regularHours_WEDNESDAY_closeTime |
The closing time for the business on Wednesday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm). |
dimension |
regularHours_WEDNESDAY_openTime |
regularHours_WEDNESDAY_openTime |
The opening time for the business on Wednesday under its regular operating schedule. Times are in 24hr ISO 8601 extended format (hh:mm). |
dimension |
reviewId |
reviewId |
The unique identifier for a customer review. |
dimension |
reviewReply.comment |
reviewReply.comment |
The textual content of the business owner’s reply to a customer review. |
dimension |
reviewReply.updateTime |
reviewReply.updateTime |
The timestamp when the business owner’s reply to a customer review was last updated. |
dimension |
reviewer.displayName |
reviewer.displayName |
The display name of the customer who submitted the review. |
dimension |
reviewer.isAnonymous |
reviewer.isAnonymous |
Indicates if the reviewer’s identity is anonymous. |
dimension |
reviewer.profilePhotoUrl |
reviewer.profilePhotoUrl |
The URL for the profile photo of the customer who submitted the review. |
dimension |
searchKeyword |
searchKeyword |
The specific keyword used by a user that led to the discovery or display of the business profile in search results. Available as a monthly breakdown. |
dimension |
specialHours_{NUM}_closeTime |
specialHours_{NUM}_closeTime |
The closing time for a business on a specific date, overriding regular hours. Times are in 24hr ISO 8601 extended format (hh:mm). |
dimension |
specialHours_{NUM}_closed |
specialHours_{NUM}_closed |
Indicates if the business location is closed for the entire duration of a special hours period. |
dimension |
specialHours_{NUM}_endDate |
specialHours_{NUM}_endDate |
The calendar date when a special hours period ends for the business. |
dimension |
specialHours_{NUM}_openTime |
specialHours_{NUM}_openTime |
The opening time for a business on a specific date, overriding regular hours. Times are in 24hr ISO 8601 extended format (hh:mm). |
dimension |
specialHours_{NUM}_startDate |
specialHours_{NUM}_startDate |
The calendar date when a special hours period starts for the business. |
dimension |
starRating |
starRating |
The average numerical rating (from 1 to 5 stars) provided by customers in their reviews for a business location. This data is part of the customer review information collected through the Business Information API. |
dimension |
startMonth |
startMonth |
The first month in a time range for retrieving monthly performance metrics. |
dimension |
startTime |
startTime |
The start time for a period or event, without timezone information. |
dimension |
startTimeUtc |
startTimeUtc |
The start time, typically in UTC, for a reporting period, especially for daily performance metrics. |
dimension |
storeCode |
storeCode |
A unique, client-specified code for the business location. |
dimension |
timeZone |
timeZone |
The IANA timezone ID for the business location (e.g., ‘America/Los_Angeles’). |
dimension |
updateTime |
updateTime |
The timestamp when an entity was last updated. |
dimension |
views_maps |
views_maps |
(Deprecated) Formerly a performance metric indicating the number of times the business profile was viewed on Google Maps. This metric is no longer directly available as of February 20, 2023. |
metric |
views_search |
views_search |
(Deprecated) Formerly a performance metric indicating the number of times the business profile was viewed on Google Search. This metric is no longer directly available as of February 20, 2023. |
metric |
websiteUri |
websiteUri |
The URL of the business’s website, preferably specific to the individual location. |
dimension |
websiteUrl |
websiteUrl |
The canonical URL of the business’s website. |
dimension |