Google Business Profile: Most-used fields

The table below gives information about most-used fields that you can import from Google Business Profile. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
BUSINESS_BOOKINGS	BUSINESS_BOOKINGS	The number of bookings made through the business’s Google Business Profile.	metric
BUSINESS_CONVERSATIONS	BUSINESS_CONVERSATIONS	The number of conversations initiated by customers through the business’s Google Business Profile.	metric
BUSINESS_DIRECTION_REQUESTS	BUSINESS_DIRECTION_REQUESTS	The number of requests for driving directions to the business’s location.	metric
BUSINESS_FOOD_ORDERS	BUSINESS_FOOD_ORDERS	The number of food orders placed through the business’s Google Business Profile.	metric
BUSINESS_IMPRESSIONS_DESKTOP_MAPS	BUSINESS_IMPRESSIONS_DESKTOP_MAPS	The number of times the business profile was viewed on Google Maps from a desktop device.	metric
BUSINESS_IMPRESSIONS_DESKTOP_SEARCH	BUSINESS_IMPRESSIONS_DESKTOP_SEARCH	The number of times the business profile was viewed on Google Search from a desktop device.	metric
BUSINESS_IMPRESSIONS_MOBILE_MAPS	BUSINESS_IMPRESSIONS_MOBILE_MAPS	The number of times the business profile was viewed on Google Maps from a mobile device.	metric
BUSINESS_IMPRESSIONS_MOBILE_SEARCH	BUSINESS_IMPRESSIONS_MOBILE_SEARCH	The number of times the business profile was viewed on Google Search from a mobile device.	metric
CALL_CLICKS	CALL_CLICKS	The number of clicks on the ‘Call’ button on the business’s Google Business Profile.	metric
Europe/Amsterdam	Europe/Amsterdam	The IANA time zone ID ‘Europe/Amsterdam’ representing the local time zone of a business location. This field indicates the specific time zone used for displaying business hours and other time-sensitive data for the location.	dimension
Europe/Paris	Europe/Paris	The IANA time zone ID ‘Europe/Paris’ representing the local time zone of a business location. This field indicates the specific time zone used for displaying business hours and other time-sensitive data for the location.	dimension
GBP Branch Code	GBP Branch Code	An external identifier, also known as a store code, used to uniquely identify a specific business location within an account for internal tracking or inventory management.	dimension
GBP Profile Address	GBP Profile Address	The precise and accurate physical address of the business location, including street, city, postal code, and region.	dimension
GBP Profile Brand	GBP Profile Brand	The name of the brand or ‘chain’ that the business location is affiliated with.	dimension
GBP URL	GBP URL	The primary website URL associated with the business location, allowing customers to easily navigate to the business’s official online presence. This information is available through the Business Information API as a location detail.	dimension
LOCAL_POST_ACTIONS_CALL_TO_ACTION	LOCAL_POST_ACTIONS_CALL_TO_ACTION	The number of clicks on call-to-action buttons within local posts.	metric
LOCAL_POST_VIEWS_SEARCH	LOCAL_POST_VIEWS_SEARCH	The number of times local posts were viewed through Google Search results.	metric
Month	Month	The month component of a date.	dimension
PHOTOS_COUNT_CUSTOMERS	PHOTOS_COUNT_CUSTOMERS	The total count of photos contributed by customers to the business profile.	metric
PHOTOS_COUNT_MERCHANT	PHOTOS_COUNT_MERCHANT	The total count of photos uploaded by the business owner to the business profile.	metric
PHOTOS_VIEWS_CUSTOMERS	PHOTOS_VIEWS_CUSTOMERS	The total number of views received by photos uploaded by customers.	metric
PHOTOS_VIEWS_MERCHANT	PHOTOS_VIEWS_MERCHANT	The total number of views received by photos uploaded by the business owner.	metric
QUERIES_DIRECT	QUERIES_DIRECT	The number of direct searches where customers specifically searched for the business name or address.	dimension
QUERIES_INDIRECT	QUERIES_INDIRECT	The number of indirect searches where customers found the business through a category, product, or service search.	dimension
QuestionCreateDate	QuestionCreateDate	The date when a customer question was submitted to the business profile.	dimension
Review Comment	Review Comment	The textual comment provided by a customer in their review.	dimension
Review Count	Review Count	The total number of customer reviews received.	metric
Review Rating	Review Rating	The star rating given in a customer review.	metric
Reviewer User Name	Reviewer User Name	The display name of the user who submitted the review.	dimension
WEBSITE_CLICKS	WEBSITE_CLICKS	The number of clicks on the website link on the business’s Google Business Profile.	metric
Year	Year	The year component of a date.	metric
account	account	Represents a Google Business Profile account, used for managing business locations.	dimension
accounts/{NUM}/locations/{NUM}	accounts/{NUM}/locations/{NUM}	The unique resource name for a specific business location within a Google Business Profile account.	dimension
accounts/{NUM}/locations/{NUM}/reviews/{ID}	accounts/{NUM}/locations/{NUM}/reviews/{ID}	The unique resource name for a specific review associated with a location within a Google Business Profile account.	dimension
actions_driving_directions	actions_driving_directions	The number of times users requested driving directions to the business.	metric
actions_phone	actions_phone	The number of times users clicked to call the business.	metric
actions_website	actions_website	The number of times users clicked on the business’s website link.	metric
additionalCategories	additionalCategories	A list of additional business categories that describe the business.	dimension
additionalPhones	additionalPhones	Additional phone numbers associated with the business location.	dimension
address	address	The physical address of the business location.	dimension
answer.author.name	answer.author.name	The display name of the author who provided an answer to a question.	dimension
answer.author.profilePhotoUri	answer.author.profilePhotoUri	The URI for the profile photo of the author who provided an answer to a question.	dimension
answer.author.type	answer.author.type	The type of author who provided an answer (e.g., owner, consumer).	dimension
answer.createTime	answer.createTime	The timestamp when an answer to a question was created.	dimension
answer.name	answer.name	The resource name of an answer to a question.	dimension
answer.text	answer.text	The textual content of an answer to a question.	dimension
answer.updateTime	answer.updateTime	The timestamp when an answer to a question was last updated.	dimension
answer.upvoteCount	answer.upvoteCount	The number of upvotes an answer to a question has received.	metric
canDelete	canDelete	Indicates whether the authenticated user has permission to delete the associated review or review reply.	dimension
canHaveFoodMenus	canHaveFoodMenus	Indicates if the business location can have food menus associated with it.	dimension
canModifyServiceList	canModifyServiceList	Indicates if the list of services offered by the business can be modified.	dimension
canOperateHealthData	canOperateHealthData	Indicates if the business location is permitted to operate with health-related data.	dimension
canOperateLodgingData	canOperateLodgingData	Indicates if the business location is permitted to operate with lodging-related data (e.g., for hotels).	dimension
canUpdate	canUpdate	Indicates if the user or application has the permission to update the associated Google Business Profile entity, such as a business location’s information or a review reply.	dimension
comment	comment	The textual content of a customer’s review comment.	dimension
comment_count	comment_count	The total number of customer reviews associated with the Google Business Profile location.	metric
createTime	createTime	The timestamp when an entity was created.	dimension
date	date	A specific calendar date.	dimension
dateUtc	dateUtc	A specific calendar date represented in Coordinated Universal Time (UTC).	dimension
date_utc	date_utc	A specific calendar date represented in Coordinated Universal Time (UTC).	dimension
dayOfWeek	dayOfWeek	The day of the week, for example, MONDAY.	dimension
displayName	displayName	The public display name for the account or location.	dimension
hasPendingEdits	hasPendingEdits	Indicates if the business profile has pending edits that have not yet been published.	dimension
hasPendingVerification	hasPendingVerification	Indicates if the location has a pending verification process.	dimension
hours	hours	The operating hours of the business location.	metric
impressions	impressions	The total number of times the business profile was viewed on Google Search or Maps. This metric helps understand the visibility of a business listing.	metric
isDisabled	isDisabled	Indicates if the business location is currently disabled.	dimension
isDisconnected	isDisconnected	Indicates if the business location is disconnected from its managing account.	dimension
isDuplicate	isDuplicate	Indicates if the business location is identified as a duplicate of another listing.	dimension
isGoogleUpdated	isGoogleUpdated	Indicates if the business location’s information was last updated by Google.	dimension
isLocalPostApiDisabled	isLocalPostApiDisabled	Indicates if the Local Post API functionality is disabled for the location.	dimension
isPendingReview	isPendingReview	Indicates if the business location is currently awaiting review by Google.	dimension
isPublished	isPublished	Indicates if the business location is publicly published on Google.	dimension
isSuspended	isSuspended	Indicates if the business location’s listing has been suspended.	dimension
isVerified	isVerified	Indicates if the business location has been successfully verified.	dimension
label	label	A single label associated with a location for organizational purposes.	dimension
labels	labels	A list of labels associated with a location for organizational purposes.	dimension
languageCode	languageCode	The BCP-47 language code of the content (e.g., ‘en’ for English).	dimension
latitude	latitude	The latitude component of the geographical coordinates.	metric
latlng	latlng	The latitude and longitude coordinates of the business location.	dimension
location	location	Represents a specific Google Business Profile location.	dimension
locationName	locationName	The display name of the business location.	dimension
longitude	longitude	The longitude component of the geographical coordinates.	metric
mapsUrl	mapsUrl	The URL to the business location’s listing on Google Maps.	dimension
name	name	The human-readable name of the Google Business Profile location, as displayed to customers.	dimension
needsReverification	needsReverification	Indicates if the business location requires reverification.	dimension
newReviewUrl	newReviewUrl	The URL where customers can submit a new review for the business.	dimension
phoneNumbers.additionalPhones	phoneNumbers.additionalPhones	A list of additional phone numbers for the business location.	dimension
phoneNumbers.primaryPhone	phoneNumbers.primaryPhone	The primary phone number for the business location.	dimension
primaryCategory	primaryCategory	The main category that best describes the business.	dimension
primaryPhone	primaryPhone	The primary phone number for the business location.	dimension
profile	profile	Contains comprehensive information related to the business’s Google Business Profile.	dimension
profilePhotoUrl	profilePhotoUrl	The URL of the profile photo for the user attributed to a media item or for the business account.	dimension
question.author.name	question.author.name	The display name of the author who submitted the question.	dimension
question.author.profilePhotoUri	question.author.profilePhotoUri	The URI for the profile photo of the author who submitted the question.	dimension
question.author.type	question.author.type	The type of author who submitted the question (e.g., owner, consumer).	dimension
question.createTime	question.createTime	The timestamp when a question was created.	dimension
question.name	question.name	The resource name of a question.	dimension
question.text	question.text	The textual content of a question submitted by a customer.	dimension
question.totalAnswerCount	question.totalAnswerCount	The total number of answers provided for a specific question.	metric
question.updateTime	question.updateTime	The timestamp when a question was last updated.	dimension
question.upvoteCount	question.upvoteCount	The number of upvotes a question has received.	dimension
regionLatlng	regionLatlng	The latitude and longitude coordinates defining the service region for the business.	dimension
reply_count	reply_count	The total number of replies associated with a customer review.	metric
reviewId	reviewId	The unique identifier for a customer review.	dimension
reviewReply.comment	reviewReply.comment	The textual content of the business owner’s reply to a customer review.	dimension
reviewReply.updateTime	reviewReply.updateTime	The timestamp when the business owner’s reply to a customer review was last updated.	dimension
reviewer.displayName	reviewer.displayName	The display name of the customer who submitted the review.	dimension
reviewer.isAnonymous	reviewer.isAnonymous	Indicates if the reviewer’s identity is anonymous.	dimension
reviewer.profilePhotoUrl	reviewer.profilePhotoUrl	The URL for the profile photo of the customer who submitted the review.	dimension
starRating	starRating	The average numerical rating (from 1 to 5 stars) provided by customers in their reviews for a business location. This data is part of the customer review information collected through the Business Information API.	dimension
starRatingNumber	starRatingNumber	The numerical star rating given in a review.	metric
starRating_long	starRating_long	The star rating as a numerical long integer.	metric
startTime	startTime	The start time for a period or event, without timezone information.	dimension
startTimeLocal	startTimeLocal	The start time for a period or event, in the business’s local timezone.	dimension
startTimeUtc	startTimeUtc	The start time for a period or event, represented in Coordinated Universal Time (UTC).	dimension
storeCode	storeCode	A unique, client-specified code for the business location.	dimension
timeZone	timeZone	The IANA timezone ID for the business location (e.g., ‘America/Los_Angeles’).	dimension
updateTime	updateTime	The timestamp when an entity was last updated.	dimension
views_maps	views_maps	The total number of views the business profile received on Google Maps.	metric
views_search	views_search	The total number of views the business profile received on Google Search.	metric
websiteUri	websiteUri	The URI of the business’s website.	dimension
websiteUrl	websiteUrl	The canonical URL of the business’s website.	dimension