Indeed Employer Sponsored Jobs: Most-used fields

The table below gives information about most-used fields that you can import from Indeed Employer Sponsored Jobs. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Applystarts	Applystarts	The number of times the Apply button was clicked after clicking on your Sponsored Jobs.	metric
CampaignId	CampaignId	Unique identifier for the campaign.	dimension
Clicks	Clicks	The number of times a job seeker clicks on your Sponsored Job to view the complete job details.	metric
Conversions	Conversions	The number of applications resulting from direct clicks on your ad campaign, applicable when an Indeed Apply integration is in place.	metric
Cost	Cost	The total cost accrued for your Sponsored Job campaign.	metric
CurrencyCode	CurrencyCode	The code representing the currency used for billing and sponsorship spend within the Indeed platform.	dimension
Date	Date	The specific date for which campaign traffic statistics are recorded, in ISO 8601 YYYY-MM-DD format.	dimension
Impressions	Impressions	The number of times your Sponsored Job is shown to job seekers.	metric
Name	Name	The name assigned to the campaign.	dimension
Objective.objectiveType	Objective.objectiveType	The specific goal or objective set for the campaign (e.g., number of applications, clicks).	dimension
OrganicApplystarts	OrganicApplystarts	The number of times the Apply button was clicked for an organic (unpaid) job post.	metric
OrganicClicks	OrganicClicks	The number of clicks on an organic (unpaid) job post.	metric
OrganicImpressions	OrganicImpressions	The number of times an organic (unpaid) job post is shown to job seekers.	metric
Status	Status	The current operational status of the campaign.	dimension
TrackingToken	TrackingToken	A unique click-tracking token appended to the job URL on sponsored clicks, used to identify that a click originated from Indeed and to associate it with a specific campaign.	dimension
Type	Type	The type of the campaign objective, which defines the hiring goal the campaign intends to achieve, such as ‘BALANCE’ for balanced applications, ‘MAXIMUM’ for maximum applicant volume, or ‘QUICK’ for faster results.	dimension
budgetMonthlyLimit	budgetMonthlyLimit	The maximum budget allocated for the campaign on a monthly basis.	metric
employer_id	employer_id	Unique identifier for the employer associated with the campaign.	dimension
employer_name	employer_name	The registered name of the employer account associated with the sponsored job listings or campaign.	dimension
startDate	startDate	The calendar date on which the campaign is scheduled to begin.	dimension