Reppublika: Most-used fields

The table below gives information about most-used fields that you can import from Reppublika. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
advertiser	advertiser	The entity responsible for the campaign or promotion.	dimension
advertiser_id	advertiser_id	A unique identifier for the advertiser associated with a campaign.	dimension
campaign_id	campaign_id	A unique identifier for a specific advertising campaign within the Reppublika platform. This ID is used to retrieve detailed campaign reports and metrics.	dimension
campaign_name	campaign_name	The descriptive name given to the advertising campaign.	dimension
date	date	The specific date for which campaign data, reports, or historical metrics are provided.	dimension
end_date	end_date	The calendar date when the social media contest or promotion concluded.	dimension
impressions	impressions	The total count of times an ad or campaign content was displayed to users. This metric is related to frequency statistics in campaign reporting.	metric
netReach	netReach	The total number of unique individuals who were exposed to the campaign’s content at least once.	metric
start_date	start_date	The calendar date when the social media contest or promotion began.	dimension
state	state	The geographical sub-division within a country, such as a province, used for demographic insights and audience segmentation. This field represents a demographic breakdown of campaign participants.	dimension