Gemius Direct Effect: Most-used fields

The table below gives information about most-used fields that you can import from Gemius Direct Effect. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
CTR	CTR	The Click-Through Rate, calculated as clicks divided by impressions, indicating ad effectiveness.	metric
accumulatedClickingRealUsers	accumulatedClickingRealUsers	The cumulative number of unique real users who have clicked on the ad over the reporting period.	metric
accumulatedClickingRealUsersFlag	accumulatedClickingRealUsersFlag	An indicator flag for the accumulated number of unique real users who have clicked on the ad.	dimension
accumulatedClickingRealUsersReach	accumulatedClickingRealUsersReach	The cumulative reach (unique real users) that have clicked on the ad over the reporting period.	metric
accumulatedClickingRealUsersReachFlag	accumulatedClickingRealUsersReachFlag	An indicator flag for the accumulated reach of unique real users who have clicked on the ad.	dimension
accumulatedRealUsers	accumulatedRealUsers	The cumulative number of unique real users exposed to the ad over the reporting period.	metric
accumulatedRealUsersFlag	accumulatedRealUsersFlag	An indicator flag for the accumulated number of unique real users exposed to the ad.	dimension
accumulatedRealUsersReach	accumulatedRealUsersReach	The cumulative reach (unique real users) exposed to the ad over the reporting period.	metric
accumulatedRealUsersReachFlag	accumulatedRealUsersReachFlag	An indicator flag for the accumulated reach of unique real users exposed to the ad.	dimension
actions	actions	The total number of user actions, such as conversions or engagements, recorded.	metric
actionsAccumulated	actionsAccumulated	The cumulative total number of user actions recorded over the reporting period.	metric
campaignActionID	campaignActionID	A unique identifier for a specific action associated with a campaign.	metric
campaignID	campaignID	A unique identifier for the advertising campaign.	metric
campaignName	campaignName	The name of the advertising campaign.	dimension
clickingRealUsers	clickingRealUsers	The number of unique real users who have clicked on the ad.	metric
clickingRealUsersFlag	clickingRealUsersFlag	An indicator flag for the number of unique real users who have clicked on the ad.	dimension
clickingRealUsersFrequency	clickingRealUsersFrequency	The average number of times unique real users who clicked on the ad did so.	metric
clickingRealUsersFrequencyFlag	clickingRealUsersFrequencyFlag	An indicator flag for the frequency of clicks by unique real users.	dimension
clickingRealUsersReach	clickingRealUsersReach	The unique reach of real users who clicked on the ad.	metric
clickingRealUsersReachFlag	clickingRealUsersReachFlag	An indicator flag for the reach of unique real users who clicked on the ad.	dimension
clicks	clicks	The total number of clicks on the ad creative.	metric
clicksAccumulated	clicksAccumulated	The cumulative total number of clicks on the ad creative over the reporting period.	metric
conversionRate	conversionRate	The rate at which users complete a desired action (conversion) after interacting with the ad.	metric
cookieCTR	cookieCTR	The Click-Through Rate calculated based on users identified by cookies.	metric
cookieClicks	cookieClicks	The number of clicks attributed to users identified by cookies.	metric
cookieClicksAccumulated	cookieClicksAccumulated	The cumulative number of clicks attributed to users identified by cookies over the reporting period.	metric
cookieImpressions	cookieImpressions	The number of impressions attributed to users identified by cookies.	metric
cookieImpressionsAccumulated	cookieImpressionsAccumulated	The cumulative number of impressions attributed to users identified by cookies over the reporting period.	metric
cookieInteractions	cookieInteractions	The number of interactions attributed to users identified by cookies.	metric
cookieInteractionsAccumulated	cookieInteractionsAccumulated	The cumulative number of interactions attributed to users identified by cookies over the reporting period.	metric
creativeEventID	creativeEventID	A unique identifier for a specific event related to the creative (e.g., video start, completion).	metric
creativeFormID	creativeFormID	A unique identifier for the form or template used for the creative.	metric
creativeFormName	creativeFormName	The name of the form or template used for the creative.	dimension
creativeID	creativeID	A unique identifier for the ad creative.	metric
creativeName	creativeName	The name of the ad creative.	dimension
creativeTypeID	creativeTypeID	A unique identifier for the type of ad creative (e.g., banner, video).	metric
creativeTypeName	creativeTypeName	The name of the type of ad creative.	dimension
dwellScore	dwellScore	A score representing the quality or intensity of user engagement with the ad creative.	metric
dwellTime	dwellTime	The total time users spent dwelling on or engaging with the ad creative.	metric
dwells	dwells	The number of instances where users dwelled on or engaged with the ad creative.	metric
engagedVisits	engagedVisits	The total number of visits that showed a significant level of user engagement.	metric
engagedVisitsPostClick	engagedVisitsPostClick	The number of engaged visits that occurred after a click on the ad.	metric
engagedVisitsPostView	engagedVisitsPostView	The number of engaged visits that occurred after an impression (view) of the ad without a click.	metric
frequency	frequency	The average number of times a unique user was exposed to the ad.	metric
impressions	impressions	The total number of times an ad creative was displayed to users.	metric
impressionsAccumulated	impressionsAccumulated	The cumulative total number of times an ad creative was displayed to users over the reporting period.	metric
inscreens	inscreens	The number of times the ad creative was displayed fully on the user’s screen.	metric
interactions	interactions	The total number of user interactions with the ad creative (e.g., clicks, hovers, video plays).	metric
interactionsAccumulated	interactionsAccumulated	The cumulative total number of user interactions with the ad creative over the reporting period.	metric
leadRate	leadRate	The rate at which ad interactions result in leads.	metric
leads	leads	The number of leads generated by the advertising campaign.	metric
newUserActions	newUserActions	The number of actions performed by new users.	metric
newUserActionsAccumulated	newUserActionsAccumulated	The cumulative number of actions performed by new users over the reporting period.	metric
newUserClicks	newUserClicks	The number of clicks made by new users.	metric
newUserClicksAccumulated	newUserClicksAccumulated	The cumulative number of clicks made by new users over the reporting period.	metric
newUserInteractions	newUserInteractions	The number of interactions performed by new users.	metric
newUserInteractionsAccumulated	newUserInteractionsAccumulated	The cumulative number of interactions performed by new users over the reporting period.	metric
newUserPostClickActions	newUserPostClickActions	The number of post-click actions performed by new users.	metric
newUserPostClickActionsAccumulated	newUserPostClickActionsAccumulated	The cumulative number of post-click actions performed by new users over the reporting period.	metric
newUserPostViewActions	newUserPostViewActions	The number of post-view actions performed by new users.	metric
newUserPostViewActionsAccumulated	newUserPostViewActionsAccumulated	The cumulative number of post-view actions performed by new users over the reporting period.	metric
newUserSuccessfulClicks	newUserSuccessfulClicks	The number of successful clicks made by new users.	metric
newUserSuccessfulClicksAccumulated	newUserSuccessfulClicksAccumulated	The cumulative number of successful clicks made by new users over the reporting period.	metric
newUsers	newUsers	The total number of new, unique users exposed to the ad.	metric
newUsersAccumulated	newUsersAccumulated	The cumulative total number of new, unique users exposed to the ad over the reporting period.	metric
nonCookieClicks	nonCookieClicks	The number of clicks by users not identified by cookies.	metric
nonCookieClicksAccumulated	nonCookieClicksAccumulated	The cumulative number of clicks by users not identified by cookies over the reporting period.	metric
nonCookieImpressions	nonCookieImpressions	The number of impressions for users not identified by cookies.	metric
nonCookieImpressionsAccumulated	nonCookieImpressionsAccumulated	The cumulative number of impressions for users not identified by cookies over the reporting period.	metric
nonCookieInteractions	nonCookieInteractions	The number of interactions by users not identified by cookies.	metric
nonCookieInteractionsAccumulated	nonCookieInteractionsAccumulated	The cumulative number of interactions by users not identified by cookies over the reporting period.	metric
nonEngagedVisits	nonEngagedVisits	The total number of visits that did not show a significant level of user engagement.	metric
nonEngagedVisitsPostClick	nonEngagedVisitsPostClick	The number of non-engaged visits that occurred after a click on the ad.	metric
nonEngagedVisitsPostView	nonEngagedVisitsPostView	The number of non-engaged visits that occurred after an impression (view) of the ad without a click.	metric
oldUserActions	oldUserActions	The number of actions performed by returning users.	metric
oldUserClicks	oldUserClicks	The number of clicks made by returning users.	metric
oldUserInteractions	oldUserInteractions	The number of interactions performed by returning users.	metric
oldUserPostClickActions	oldUserPostClickActions	The number of post-click actions performed by returning users.	metric
oldUserPostViewActions	oldUserPostViewActions	The number of post-view actions performed by returning users.	metric
oldUserSuccessfulClicks	oldUserSuccessfulClicks	The number of successful clicks made by returning users.	metric
oldUsers	oldUsers	The total number of returning, unique users exposed to the ad.	metric
orderID	orderID	A unique identifier for the ad order.	metric
orderName	orderName	The name of the ad order.	dimension
pageViewDuration	pageViewDuration	The total duration of page views.	metric
pageViewDurationPostClick	pageViewDurationPostClick	The total duration of page views that occurred after a click on the ad.	metric
pageViewDurationPostView	pageViewDurationPostView	The total duration of page views that occurred after an impression (view) of the ad without a click.	metric
pagesPerVisit	pagesPerVisit	The average number of pages viewed per visit.	metric
pagesPerVisitPostClick	pagesPerVisitPostClick	The average number of pages viewed per visit that occurred after a click on the ad.	metric
pagesPerVisitPostView	pagesPerVisitPostView	The average number of pages viewed per visit that occurred after an impression (view) of the ad without a click.	metric
pagesPerVisitor	pagesPerVisitor	The average number of pages viewed per unique visitor.	metric
pagesPerVisitorPostClick	pagesPerVisitorPostClick	The average number of pages viewed per unique visitor that occurred after a click on the ad.	metric
pagesPerVisitorPostView	pagesPerVisitorPostView	The average number of pages viewed per unique visitor that occurred after an impression (view) of the ad without a click.	metric
period	period	The time period for which the data is reported (e.g., day, week, month).	dimension
periodName	periodName	The name of the time period for which the data is reported.	dimension
placementCategoryID	placementCategoryID	A unique identifier for the category of the ad placement.	metric
placementCategoryName	placementCategoryName	The name of the category of the ad placement.	dimension
placementFullName	placementFullName	The full, descriptive name of the ad placement where the creative was displayed.	dimension
placementID	placementID	A unique identifier for the ad placement.	metric
placementName	placementName	The name of the ad placement.	dimension
platformID	platformID	A unique identifier for the platform where the ad was displayed (e.g., desktop, mobile).	metric
platformName	platformName	The name of the platform where the ad was displayed.	dimension
postClickActions	postClickActions	The number of user actions that occurred after a click on the ad creative.	metric
postClickActionsAccumulated	postClickActionsAccumulated	The cumulative number of user actions that occurred after a click on the ad creative over the reporting period.	metric
postClickLeads	postClickLeads	The number of leads generated specifically after a click on the ad.	metric
postViewActions	postViewActions	The number of user actions that occurred after an impression (view) of the ad creative without a click.	metric
postViewActionsAccumulated	postViewActionsAccumulated	The cumulative number of user actions that occurred after an impression (view) of the ad creative without a click over the reporting period.	metric
postViewLeads	postViewLeads	The number of leads generated specifically after an impression (view) of the ad without a click.	metric
primaryClicks	primaryClicks	This field captures the initial or “first” click made by a user on an advertisement, crucial for understanding primary engagement.	metric
primaryClicksAccumulated	primaryClicksAccumulated	The cumulative number of primary clicks on the ad creative over the reporting period.	metric
primaryCookieInteractions	primaryCookieInteractions	The number of primary interactions attributed to users identified by cookies.	metric
primaryInteractions	primaryInteractions	The number of primary interactions with the ad creative, indicating key engagement points.	metric
publisherID	publisherID	A unique identifier for the publisher website or app.	metric
publisherName	publisherName	The name of the publisher website or app.	dimension
realUsers	realUsers	The total number of unique real users exposed to the ad.	metric
realUsersCTR	realUsersCTR	The Click-Through Rate calculated based on unique real users.	metric
realUsersCTRFlag	realUsersCTRFlag	An indicator flag for the Click-Through Rate based on unique real users.	dimension
realUsersFlag	realUsersFlag	An indicator flag for the number of unique real users.	dimension
realUsersFrequency	realUsersFrequency	The average number of times unique real users were exposed to the ad.	metric
realUsersFrequencyFlag	realUsersFrequencyFlag	An indicator flag for the frequency of exposure for unique real users.	dimension
realUsersReach	realUsersReach	The unique reach of real users exposed to the ad.	metric
realUsersReachFlag	realUsersReachFlag	An indicator flag for the reach of unique real users.	dimension
secondaryClicks	secondaryClicks	The number of secondary clicks on the ad creative, often supplementary interactions.	metric
secondaryClicksAccumulated	secondaryClicksAccumulated	The cumulative number of secondary clicks on the ad creative over the reporting period.	metric
secondaryInteractions	secondaryInteractions	The number of secondary interactions with the ad creative.	metric
successfulClicks	successfulClicks	The number of clicks that successfully led to the intended destination.	metric
successfulClicksAccumulated	successfulClicksAccumulated	The cumulative number of successful clicks over the reporting period.	metric
timeToAction	timeToAction	The average time taken from ad exposure to a user action.	metric
timeToClick	timeToClick	The average time taken from ad exposure to a user click.	metric
timeToInteraction	timeToInteraction	The average time taken from ad exposure to a user interaction.	metric
timeToPostClickAction	timeToPostClickAction	The average time taken from a click to a subsequent user action.	metric
timeToPostViewAction	timeToPostViewAction	The average time taken from an impression (view) to a subsequent user action without a click.	metric
uniqueConversionRate	uniqueConversionRate	The rate of unique users completing a desired action (conversion).	metric
uniqueCookies	uniqueCookies	The number of unique cookies recorded.	metric
uniqueLeadRate	uniqueLeadRate	The rate at which unique users become leads after interacting with the ad.	metric
userActions	userActions	The total number of actions performed by users.	metric
userClicks	userClicks	The number of clicks attributed to specific users.	metric
userInteractions	userInteractions	The total number of interactions performed by users.	metric
userLeads	userLeads	The number of leads generated from users.	metric
userPostClickActions	userPostClickActions	The number of post-click actions performed by users.	metric
userPostClickLeads	userPostClickLeads	The number of leads generated from users after a click.	metric
userPostViewActions	userPostViewActions	The number of post-view actions performed by users.	metric
userPostViewLeads	userPostViewLeads	The number of leads generated from users after an impression (view) without a click.	metric
userPrimaryInteractions	userPrimaryInteractions	The number of primary interactions performed by users.	metric
userSecondaryInteractions	userSecondaryInteractions	The number of secondary interactions performed by users.	metric
userSuccessfulClicks	userSuccessfulClicks	The number of successful clicks made by users.	metric
visitBounceRate	visitBounceRate	The percentage of single-page visits where the user left without interacting further.	metric
visitTimeSpent	visitTimeSpent	The total time spent by users during their visits.	metric
visitTimeSpentPostClick	visitTimeSpentPostClick	The total time spent by users during visits that occurred after a click on the ad.	metric
visitTimeSpentPostView	visitTimeSpentPostView	The total time spent by users during visits that occurred after an impression (view) of the ad without a click.	metric
visitorBounceRate	visitorBounceRate	The percentage of visitors who initiated only a single page view and left without further interaction.	metric
visitorTimeSpent	visitorTimeSpent	The total time spent by unique visitors on the site.	metric
visitorTimeSpentPostClick	visitorTimeSpentPostClick	The total time spent by unique visitors on the site after a click on the ad.	metric
visitorTimeSpentPostView	visitorTimeSpentPostView	The total time spent by unique visitors on the site after an impression (view) of the ad without a click.	metric
visitors	visitors	The total number of unique visitors.	metric
visitorsPostClick	visitorsPostClick	The number of unique visitors who engaged after clicking on the ad.	metric
visitorsPostView	visitorsPostView	The number of unique visitors who engaged after viewing the ad without clicking.	metric
visits	visits	The total number of visits to the site.	metric
visitsPerVisitor	visitsPerVisitor	The average number of visits per unique visitor.	metric
visitsPerVisitorPostClick	visitsPerVisitorPostClick	The average number of visits per unique visitor that occurred after a click on the ad.	metric
visitsPerVisitorPostView	visitsPerVisitorPostView	The average number of visits per unique visitor that occurred after an impression (view) of the ad without a click.	metric
visitsPostClick	visitsPostClick	The number of visits that occurred after a click on the ad.	metric
visitsPostView	visitsPostView	The number of visits that occurred after an impression (view) of the ad without a click.	metric