Gemius Direct Effect: Most-used fields

The table below gives information about most-used fields that you can import from Gemius Direct Effect. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
accumulatedRealUsers	accumulatedRealUsers	The cumulative number of unique real users exposed to the ad over the reporting period.	metric
accumulatedRealUsersFlag	accumulatedRealUsersFlag	An indicator flag for the accumulated number of unique real users exposed to the ad.	dimension
actions	actions	The total number of user actions, such as conversions or engagements, recorded.	metric
campaignActionID	campaignActionID	A unique identifier for a specific action associated with a campaign.	metric
campaignID	campaignID	A unique identifier for the advertising campaign.	metric
campaignName	campaignName	The name of the advertising campaign.	dimension
clickingRealUsers	clickingRealUsers	The number of unique real users who have clicked on the ad.	metric
clickingRealUsersFlag	clickingRealUsersFlag	An indicator flag for the number of unique real users who have clicked on the ad.	dimension
clicks	clicks	The total number of clicks on the ad creative.	metric
creativeClickTagID	creativeClickTagID	Unique identifier for a specific clickable element or tracking point within an ad creative. This allows for detailed reporting on user interactions with different parts of a multi-click creative.	metric
creativeClickTagName	creativeClickTagName	The human-readable name assigned to a specific clickable element or tracking point within an ad creative, used for easier identification and reporting.	dimension
creativeCodeID	creativeCodeID	Unique identifier for the ad creative itself, or a specific version of the creative being served within a campaign.	metric
creativeCodeName	creativeCodeName	The name of the ad creative or creative code, providing a descriptive label for the specific advertisement.	dimension
creativeEventID	creativeEventID	A unique identifier for a specific event related to the creative (e.g., video start, completion).	metric
creativeFormID	creativeFormID	A unique identifier for the form or template used for the creative.	metric
creativeFormName	creativeFormName	The name of the form or template used for the creative.	dimension
creativeID	creativeID	A unique identifier for the ad creative.	metric
creativeName	creativeName	The name of the ad creative.	dimension
creativeTypeID	creativeTypeID	A unique identifier for the type of ad creative (e.g., banner, video).	metric
creativeTypeName	creativeTypeName	The name of the type of ad creative.	dimension
dwellScore	dwellScore	A score representing the quality or intensity of user engagement with the ad creative.	metric
dwellTime	dwellTime	The total time users spent dwelling on or engaging with the ad creative.	metric
dwells	dwells	The number of instances where users dwelled on or engaged with the ad creative.	metric
engagedVisits	engagedVisits	The total number of visits that showed a significant level of user engagement.	metric
frequency	frequency	The average number of times a unique user was exposed to the ad.	metric
impressions	impressions	The total number of times an ad creative was displayed to users.	metric
inscreens	inscreens	The number of times the ad creative was displayed fully on the user’s screen.	metric
interactions	interactions	The total number of user interactions with the ad creative (e.g., clicks, hovers, video plays).	metric
leads	leads	The number of leads generated by the advertising campaign.	metric
newUserActions	newUserActions	The number of actions performed by new users.	metric
newUserClicks	newUserClicks	The number of clicks made by new users.	metric
newUserInteractions	newUserInteractions	The number of interactions performed by new users.	metric
newUsers	newUsers	The total number of new, unique users exposed to the ad.	metric
orderID	orderID	A unique identifier for the ad order.	metric
orderName	orderName	The name of the ad order.	dimension
pageViewDuration	pageViewDuration	The total duration of page views.	metric
pagesPerVisit	pagesPerVisit	The average number of pages viewed per visit.	metric
period	period	The time period for which the data is reported (e.g., day, week, month).	dimension
periodName	periodName	The name of the time period for which the data is reported.	dimension
placementCategoryID	placementCategoryID	A unique identifier for the category of the ad placement.	metric
placementCategoryName	placementCategoryName	The name of the category of the ad placement.	dimension
placementFullName	placementFullName	The full, descriptive name of the ad placement where the creative was displayed.	dimension
placementID	placementID	A unique identifier for the ad placement.	metric
placementName	placementName	The name of the ad placement.	dimension
placementTouchPointID	placementTouchPointID	An identifier for a specific ad placement and its associated touch point within a campaign, used to track where and how users interact with advertisements.	metric
placementTouchPointName	placementTouchPointName	The name of the ad placement and its associated touch point, providing a descriptive label for the location and interaction type within a campaign.	dimension
platformID	platformID	A unique identifier for the platform where the ad was displayed (e.g., desktop, mobile).	metric
platformName	platformName	The name of the platform where the ad was displayed.	dimension
postClickActions	postClickActions	The number of user actions that occurred after a click on the ad creative.	metric
postViewActions	postViewActions	The number of user actions that occurred after an impression (view) of the ad creative without a click.	metric
publisherID	publisherID	A unique identifier for the publisher website or app.	metric
publisherName	publisherName	The name of the publisher website or app.	dimension
realUsers	realUsers	The total number of unique real users exposed to the ad.	metric
realUsersFlag	realUsersFlag	An indicator flag for the number of unique real users.	dimension
realUsersFrequency	realUsersFrequency	The average number of times unique real users were exposed to the ad.	metric
realUsersFrequencyFlag	realUsersFrequencyFlag	An indicator flag for the frequency of exposure for unique real users.	dimension
realUsersReach	realUsersReach	The unique reach of real users exposed to the ad.	metric
realUsersReachFlag	realUsersReachFlag	An indicator flag for the reach of unique real users.	dimension
uniqueCookies	uniqueCookies	The number of unique cookies recorded.	metric
userClicks	userClicks	The number of clicks attributed to specific users.	metric
visitBounceRate	visitBounceRate	The percentage of single-page visits where the user left without interacting further.	metric
visits	visits	The total number of visits to the site.	metric
visitsPerVisitor	visitsPerVisitor	The average number of visits per unique visitor.	metric
visitsPostView	visitsPostView	The number of visits that occurred after an impression (view) of the ad without a click.	metric