Gemius Direct Effect: Most-used fields#
The table below gives information about most-used fields that you can import from Gemius Direct Effect. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
accumulatedRealUsers Metric
The cumulative number of unique real users exposed to the ad over the reporting period.
accumulatedRealUsersFlag Dimension
An indicator flag for the accumulated number of unique real users exposed to the ad.
actions Metric
The total number of user actions, such as conversions or engagements, recorded.
campaignID Metric
A unique identifier for the advertising campaign.
campaignName Dimension
The name of the advertising campaign.
clickingRealUsers Metric
The number of unique real users who have clicked on the ad.
clickingRealUsersFlag Dimension
An indicator flag for the number of unique real users who have clicked on the ad.
clicks Metric
The total number of clicks on the ad creative.
creativeEventID Metric
A unique identifier for a specific event related to the creative (e.g., video start, completion).
creativeID Metric
A unique identifier for the ad creative.
creativeName Dimension
The name of the ad creative.
engagedVisits Metric
The total number of visits that showed a significant level of user engagement.
impressions Metric
The total number of times an ad creative was displayed to users.
interactions Metric
The total number of user interactions with the ad creative (e.g., clicks, hovers, video plays).
newUserActions Metric
The number of actions performed by new users.
newUserClicks Metric
The number of clicks made by new users.
newUserInteractions Metric
The number of interactions performed by new users.
newUsers Metric
The total number of new, unique users exposed to the ad.
pageViewDuration Metric
The total duration of page views.
pagesPerVisit Metric
The average number of pages viewed per visit.
period Dimension
The time period for which the data is reported (e.g., day, week, month).
periodName Dimension
The name of the time period for which the data is reported.
placementFullName Dimension
The full, descriptive name of the ad placement where the creative was displayed.
placementID Metric
A unique identifier for the ad placement.
placementName Dimension
The name of the ad placement.
placementTouchPointID Metric
An identifier for a specific ad placement and its associated touch point within a campaign, used to track where and how users interact with advertisements.
placementTouchPointName Dimension
The name of the ad placement and its associated touch point, providing a descriptive label for the location and interaction type within a campaign.
platformID Metric
A unique identifier for the platform where the ad was displayed (e.g., desktop, mobile).
platformName Dimension
The name of the platform where the ad was displayed.
postClickActions Metric
The number of user actions that occurred after a click on the ad creative.
publisherID Metric
A unique identifier for the publisher website or app.
publisherName Dimension
The name of the publisher website or app.
realUsers Metric
The total number of unique real users exposed to the ad.
realUsersFlag Dimension
An indicator flag for the number of unique real users.
realUsersReach Metric
The unique reach of real users exposed to the ad.
realUsersReachFlag Dimension
An indicator flag for the reach of unique real users.
uniqueCookies Metric
The number of unique cookies recorded.
visits Metric
The total number of visits to the site.