Gemius Direct Effect: Most-used fields

The table below gives information about most-used fields that you can import from Gemius Direct Effect. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
CTR	CTR	metric
accumulatedClickingRealUsers	accumulatedClickingRealUsers	metric
accumulatedClickingRealUsersFlag	accumulatedClickingRealUsersFlag	dimension
accumulatedClickingRealUsersReach	accumulatedClickingRealUsersReach	metric
accumulatedClickingRealUsersReachFlag	accumulatedClickingRealUsersReachFlag	dimension
accumulatedRealUsers	accumulatedRealUsers	metric
accumulatedRealUsersFlag	accumulatedRealUsersFlag	dimension
accumulatedRealUsersReach	accumulatedRealUsersReach	metric
accumulatedRealUsersReachFlag	accumulatedRealUsersReachFlag	dimension
actions	actions	dimension
actionsAccumulated	actionsAccumulated	metric
campaignActionID	campaignActionID	metric
campaignID	campaignID	metric
campaignName	campaignName	dimension
clickingRealUsers	clickingRealUsers	metric
clickingRealUsersFlag	clickingRealUsersFlag	dimension
clickingRealUsersFrequency	clickingRealUsersFrequency	metric
clickingRealUsersFrequencyFlag	clickingRealUsersFrequencyFlag	dimension
clickingRealUsersReach	clickingRealUsersReach	metric
clickingRealUsersReachFlag	clickingRealUsersReachFlag	dimension
clicks	clicks	dimension
clicksAccumulated	clicksAccumulated	metric
conversionRate	conversionRate	metric
cookieCTR	cookieCTR	metric
cookieClicks	cookieClicks	metric
cookieClicksAccumulated	cookieClicksAccumulated	metric
cookieImpressions	cookieImpressions	metric
cookieImpressionsAccumulated	cookieImpressionsAccumulated	metric
cookieInteractions	cookieInteractions	metric
cookieInteractionsAccumulated	cookieInteractionsAccumulated	metric
creativeEventID	creativeEventID	metric
creativeID	creativeID	metric
creativeName	creativeName	dimension
creativeTypeID	creativeTypeID	metric
creativeTypeName	creativeTypeName	dimension
dwellScore	dwellScore	metric
dwellTime	dwellTime	metric
dwells	dwells	metric
engagedVisits	engagedVisits	metric
engagedVisitsPostClick	engagedVisitsPostClick	metric
engagedVisitsPostView	engagedVisitsPostView	metric
frequency	frequency	metric
impressions	impressions	dimension
impressionsAccumulated	impressionsAccumulated	metric
inscreens	inscreens	metric
interactions	interactions	dimension
interactionsAccumulated	interactionsAccumulated	metric
leadRate	leadRate	metric
leads	leads	dimension
newUserActions	newUserActions	metric
newUserActionsAccumulated	newUserActionsAccumulated	metric
newUserClicks	newUserClicks	metric
newUserClicksAccumulated	newUserClicksAccumulated	metric
newUserInteractions	newUserInteractions	metric
newUserInteractionsAccumulated	newUserInteractionsAccumulated	metric
newUserPostClickActions	newUserPostClickActions	metric
newUserPostClickActionsAccumulated	newUserPostClickActionsAccumulated	metric
newUserPostViewActions	newUserPostViewActions	metric
newUserPostViewActionsAccumulated	newUserPostViewActionsAccumulated	metric
newUserSuccessfulClicks	newUserSuccessfulClicks	metric
newUserSuccessfulClicksAccumulated	newUserSuccessfulClicksAccumulated	metric
newUsers	newUsers	metric
newUsersAccumulated	newUsersAccumulated	metric
nonCookieClicks	nonCookieClicks	metric
nonCookieClicksAccumulated	nonCookieClicksAccumulated	metric
nonCookieImpressions	nonCookieImpressions	metric
nonCookieImpressionsAccumulated	nonCookieImpressionsAccumulated	metric
nonCookieInteractions	nonCookieInteractions	metric
nonCookieInteractionsAccumulated	nonCookieInteractionsAccumulated	metric
nonEngagedVisits	nonEngagedVisits	metric
nonEngagedVisitsPostClick	nonEngagedVisitsPostClick	metric
nonEngagedVisitsPostView	nonEngagedVisitsPostView	metric
oldUserActions	oldUserActions	metric
oldUserClicks	oldUserClicks	metric
oldUserInteractions	oldUserInteractions	metric
oldUserPostClickActions	oldUserPostClickActions	metric
oldUserPostViewActions	oldUserPostViewActions	metric
oldUserSuccessfulClicks	oldUserSuccessfulClicks	metric
oldUsers	oldUsers	metric
orderID	orderID	metric
orderName	orderName	dimension
pageViewDuration	pageViewDuration	metric
pageViewDurationPostClick	pageViewDurationPostClick	metric
pageViewDurationPostView	pageViewDurationPostView	metric
pagesPerVisit	pagesPerVisit	metric
pagesPerVisitPostClick	pagesPerVisitPostClick	metric
pagesPerVisitPostView	pagesPerVisitPostView	metric
pagesPerVisitor	pagesPerVisitor	metric
pagesPerVisitorPostClick	pagesPerVisitorPostClick	metric
pagesPerVisitorPostView	pagesPerVisitorPostView	metric
period	period	dimension
periodName	periodName	dimension
placementCategoryID	placementCategoryID	metric
placementCategoryName	placementCategoryName	dimension
placementID	placementID	metric
placementName	placementName	dimension
platformID	platformID	metric
platformName	platformName	dimension
postClickActions	postClickActions	metric
postClickActionsAccumulated	postClickActionsAccumulated	metric
postClickLeads	postClickLeads	metric
postViewActions	postViewActions	metric
postViewActionsAccumulated	postViewActionsAccumulated	metric
postViewLeads	postViewLeads	metric
primaryClicks	primaryClicks	metric
primaryClicksAccumulated	primaryClicksAccumulated	metric
primaryCookieInteractions	primaryCookieInteractions	metric
primaryInteractions	primaryInteractions	metric
publisherID	publisherID	metric
publisherName	publisherName	dimension
realUsers	realUsers	metric
realUsersCTR	realUsersCTR	metric
realUsersCTRFlag	realUsersCTRFlag	dimension
realUsersFlag	realUsersFlag	dimension
realUsersFrequency	realUsersFrequency	metric
realUsersFrequencyFlag	realUsersFrequencyFlag	dimension
realUsersReach	realUsersReach	metric
realUsersReachFlag	realUsersReachFlag	dimension
secondaryClicks	secondaryClicks	metric
secondaryClicksAccumulated	secondaryClicksAccumulated	metric
secondaryInteractions	secondaryInteractions	metric
successfulClicks	successfulClicks	metric
successfulClicksAccumulated	successfulClicksAccumulated	metric
timeToAction	timeToAction	metric
timeToClick	timeToClick	metric
timeToInteraction	timeToInteraction	metric
timeToPostClickAction	timeToPostClickAction	metric
timeToPostViewAction	timeToPostViewAction	metric
uniqueConversionRate	uniqueConversionRate	metric
uniqueCookies	uniqueCookies	metric
uniqueLeadRate	uniqueLeadRate	metric
userActions	userActions	metric
userClicks	userClicks	metric
userInteractions	userInteractions	metric
userLeads	userLeads	metric
userPostClickActions	userPostClickActions	metric
userPostClickLeads	userPostClickLeads	metric
userPostViewActions	userPostViewActions	metric
userPostViewLeads	userPostViewLeads	metric
userPrimaryInteractions	userPrimaryInteractions	metric
userSecondaryInteractions	userSecondaryInteractions	metric
userSuccessfulClicks	userSuccessfulClicks	metric
visitBounceRate	visitBounceRate	metric
visitTimeSpent	visitTimeSpent	metric
visitTimeSpentPostClick	visitTimeSpentPostClick	metric
visitTimeSpentPostView	visitTimeSpentPostView	metric
visitorBounceRate	visitorBounceRate	metric
visitorTimeSpent	visitorTimeSpent	metric
visitorTimeSpentPostClick	visitorTimeSpentPostClick	metric
visitorTimeSpentPostView	visitorTimeSpentPostView	metric
visitors	visitors	metric
visitorsPostClick	visitorsPostClick	metric
visitorsPostView	visitorsPostView	metric
visits	visits	metric
visitsPerVisitor	visitsPerVisitor	metric
visitsPerVisitorPostClick	visitsPerVisitorPostClick	metric
visitsPerVisitorPostView	visitsPerVisitorPostView	metric
visitsPostClick	visitsPostClick	metric
visitsPostView	visitsPostView	metric