Khoros: Most-used fields#
The table below gives information about most-used fields that you can import from Khoros. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Account |
Account |
The name or identifier of the social media account for which data is collected. |
dimension |
Account Followers |
Account Followers |
The total number of followers for an account. |
metric |
Account Followers - New |
Account Followers - New |
The number of new followers gained by an account on a given day. |
metric |
Account ID |
Account ID |
A unique identifier for a social media account. |
dimension |
Account Mentions |
Account Mentions |
The total number of times an account was mentioned. |
metric |
Account Set |
Account Set |
A logical grouping of social media accounts within the platform, used for organizing data scope. |
dimension |
Account Set ID |
Account Set ID |
A unique identifier for an account set. |
metric |
Channel |
Channel |
The specific social media channel (e.g., Facebook, Instagram, Twitter) where the activity occurred. |
dimension |
Channel Account ID |
Channel Account ID |
A unique identifier for a specific social media account within a particular channel. |
metric |
Channel Post ID |
Channel Post ID |
A unique identifier for a specific post on a social media channel. |
metric |
Date |
Date |
The date for which the metrics are reported. |
dimension |
Initiative |
Initiative |
An organizational unit or campaign used to categorize and group social media activities and related data. |
dimension |
Initiative ID |
Initiative ID |
A unique identifier for an initiative. |
metric |
Khoros Account ID |
Khoros Account ID |
A unique identifier assigned to an account within the Khoros platform. |
dimension |
Khoros Stream Item Key |
Khoros Stream Item Key |
A unique identifier for a specific item in a stream, such as a post or piece of content. |
dimension |
Page Fans |
Page Fans |
The total number of fans for a specific page, typically used for platforms like Facebook. |
metric |
Page Followers |
Page Followers |
The total number of followers for a specific page. |
metric |
Post Comments |
Post Comments |
The total number of comments received on a post. |
metric |
Post Impressions |
Post Impressions |
The total number of times a post was displayed to users. |
metric |
Post Likes |
Post Likes |
The total number of likes received on a post. |
metric |
Post Reactions |
Post Reactions |
The total number of reactions (e.g., likes, comments, shares) received on a post. |
metric |
Profile Followers |
Profile Followers |
The total number of followers for a specific user profile. |
metric |
Profile Impressions - 1 Day |
Profile Impressions - 1 Day |
This field represents the total number of times a brand post was displayed to users. While the display name includes ‘1 Day’, the API field name ‘Impressions’ typically refers to the total count within the defined reporting period for a brand post. |
metric |
Published Date |
Published Date |
The date and time when a social media post was published. |
dimension |
Spredfast Account ID |
Spredfast Account ID |
A unique identifier for an account within the Spredfast platform, often synonymous with Khoros Account ID. |
dimension |