AdBook+: Most-used fields

The table below gives information about most-used fields that you can import from AdBook+. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
(Campaign) Agency Commission Amount	(Campaign) Agency Commission Amount	The commission amount designated for the agency for a specific campaign.	metric
(Campaign) CRM ID	(Campaign) CRM ID	The identifier for the campaign within an integrated Customer Relationship Management (CRM) system.	dimension
(Campaign) External_ID	(Campaign) External_ID	An identifier for the campaign used by an external system. AdBook supports mapping between its entities and external systems.	dimension
(Campaign) Programmatic Buyer	(Campaign) Programmatic Buyer	The buyer associated with a programmatic campaign.	dimension
(Campaign) Programmatic Guarantee	(Campaign) Programmatic Guarantee	Indicates if the programmatic campaign has guaranteed delivery.	dimension
(Campaign) Programmatic Proposal	(Campaign) Programmatic Proposal	Refers to a proposal related to a programmatic campaign.	dimension
(Campaign) Rate Card	(Campaign) Rate Card	The rate card applied to the campaign, which defines standard pricing for ad inventory. AdBook retrieves rate card names.	dimension
(Campaign) Region	(Campaign) Region	The geographical region associated with the campaign for targeting or reporting purposes.	dimension
(Campaign) Viewability	(Campaign) Viewability	Indicates the viewability status or measurement for the overall campaign.	dimension
(Drop) Ad Server Date Range	(Drop) Ad Server Date Range	The start and end dates for a specific ‘drop’ (line item) as configured in the ad server.	dimension
(Drop) Ad Size Selector	(Drop) Ad Size Selector	A mechanism or selection for defining the size of the ad creative for a specific ‘drop’.	dimension
(Drop) Ad Type	(Drop) Ad Type	The type of advertisement (e.g., display, video, native) for a specific ‘drop’.	dimension
(Drop) Ad Unit Exclude	(Drop) Ad Unit Exclude	Specifies ad units that are explicitly excluded from a ‘drop’. AdBook supports ad unit information and targeting.	dimension
(Drop) Ad Unit Names	(Drop) Ad Unit Names	The names of the ad units targeted for a specific ‘drop’. AdBook supports ad unit information and targeting.	dimension
(Drop) Ad Unit Names Exclude	(Drop) Ad Unit Names Exclude	Specifies names of ad units that are explicitly excluded from a ‘drop’. AdBook supports ad unit information and targeting.	dimension
(Drop) Ad Units	(Drop) Ad Units	The specific ad units where an ad ‘drop’ is intended to be displayed. AdBook supports ad unit information and targeting.	dimension
(Drop) Adjusted Rate Card	(Drop) Adjusted Rate Card	The rate card that has been modified or adjusted from its standard pricing for a specific ‘drop’. AdBook retrieves rate card names.	dimension
(Drop) Agency Commission Amount	(Drop) Agency Commission Amount	The commission amount designated for the agency for a specific ‘drop’ or line item.	metric
(Drop) Allow Overbook	(Drop) Allow Overbook	Indicates whether the ‘drop’ is allowed to be overbooked beyond available inventory. AdBook mentions inventory availability.	dimension
(Drop) Audience Targeting	(Drop) Audience Targeting	The specific audience segments or demographics targeted for a ‘drop’. AdBook supports content or demographic targeting.	dimension
(Drop) Budget Categories	(Drop) Budget Categories	Categories used to classify budget allocations for a specific drop (line item) within a campaign.	dimension
(Drop) CPM Exclude	(Drop) CPM Exclude	Indicates if the drop (line item) should be excluded from CPM (Cost Per Mille/Thousand) calculations.	dimension
(Drop) Competitive Exclusion Label	(Drop) Competitive Exclusion Label	A label used to prevent ads from competitive advertisers from appearing together for a specific drop (line item).	dimension
(Drop) Competitive Exclusion Name	(Drop) Competitive Exclusion Name	The name of the competitive exclusion group applied to a specific drop (line item).	dimension
(Drop) Content Category	(Drop) Content Category	The content category targeted for a ‘drop’. AdBook supports content targeting.	dimension
(Drop) DFP Inventory Size Type	(Drop) DFP Inventory Size Type	The inventory size type as defined in Google Ad Manager (formerly DFP) for a specific ‘drop’. AdBook interacts with DFP.	dimension
(Drop) Day And Time	(Drop) Day And Time	Specific days of the week and times of day when the ‘drop’ is scheduled to run. AdBook supports day and time targeting.	dimension
(Drop) Day And Time - Time Zone	(Drop) Day And Time - Time Zone	The time zone applied to the day and time scheduling for a ‘drop’.	dimension
(Drop) Delivery Scheduling	(Drop) Delivery Scheduling	Details on how the ad ‘drop’ is scheduled to be delivered, including pacing and flighting. AdBook provides delivery information for import.	dimension
(Drop) Display Creatives	(Drop) Display Creatives	Indicates whether creatives are configured for display for this ‘drop’.	dimension
(Drop) Drop Billing	(Drop) Drop Billing	Billing disposition or information specific to a ‘drop’ for a given period.	dimension
(Drop) External_ID	(Drop) External_ID	An identifier for the ‘drop’ used by an external system. AdBook supports mapping between its entities and external systems.	dimension
(Drop) GL	(Drop) GL	General Ledger (GL) details or code associated with a specific drop (line item).	dimension
(Drop) Geography	(Drop) Geography	The geographical areas targeted for the ‘drop’. AdBook supports geographic targeting.	dimension
(Drop) Geography IDs	(Drop) Geography IDs	Identifiers for the geographical areas targeted for the ‘drop’.	dimension
(Drop) Goal%	(Drop) Goal%	The percentage goal for delivery or performance set for a specific drop (line item).	metric
(Drop) Gross Line Item Cost	(Drop) Gross Line Item Cost	The total cost of the ‘drop’ before any deductions or adjustments.	dimension
(Drop) Key Values	(Drop) Key Values	Key-value pairs used for targeting or categorizing the ‘drop’. AdBook documentation mentions key-value pair containing information on custom field values, and key-value targeting criteria expressions.	dimension
(Drop) Limit	(Drop) Limit	The defined limit or cap for a specific drop (line item), such as a budget or impression limit.	dimension
(Drop) Line Item Inventory Approval	(Drop) Line Item Inventory Approval	Status or process related to the approval of inventory for a specific line item ‘drop’. AdBook mentions inventory validation status.	dimension
(Drop) Media Types	(Drop) Media Types	The types of media (e.g., display, video, mobile) where the ‘drop’ will appear. AdBook manages multiple media types.	dimension
(Drop) Mobile Only	(Drop) Mobile Only	Indicates whether the ‘drop’ is exclusively targeted to mobile devices.	dimension
(Drop) Multiple Ad Size	(Drop) Multiple Ad Size	Indicates if the ‘drop’ supports multiple ad sizes.	dimension
(Drop) Placement	(Drop) Placement	The specific placement where the ‘drop’ is configured to run.	dimension
(Drop) Placement Names	(Drop) Placement Names	The names of the placements where the ‘drop’ is configured to run.	dimension
(Drop) Placements	(Drop) Placements	A collection of placements where the ‘drop’ is configured to run.	dimension
(Drop) Postal Codes	(Drop) Postal Codes	Specific postal codes targeted for the ‘drop’.	dimension
(Drop) Preset - Country	(Drop) Preset - Country	A predefined country targeting setting for the ‘drop’.	dimension
(Drop) Priority	(Drop) Priority	The delivery priority assigned to the ‘drop’. AdBook mentions priority for ad delivery.	metric
(Drop) Programmatic Guarantee	(Drop) Programmatic Guarantee	Indicates if a specific drop (line item) within a campaign has programmatic guaranteed delivery.	dimension
(Drop) Technology	(Drop) Technology	The technology (e.g., browser, OS, device type) targeted for the ‘drop’. AdBook supports technology targeting.	dimension
(Drop) Technology IDs	(Drop) Technology IDs	Identifiers for the technology (e.g., browser, OS, device type) targeted for the ‘drop’.	dimension
(Drop) Value Cost Per Unit	(Drop) Value Cost Per Unit	The cost per unit (e.g., CPM, CPC) for the ‘drop’.	metric
(Position) Ad Size Selector	(Position) Ad Size Selector	A mechanism or selection for defining the size of the ad creative for a specific ‘position’.	dimension
(Position) Ad Type	(Position) Ad Type	The type of advertisement (e.g., display, video, native) for a specific ‘position’.	dimension
(Position) Ad Unit Exclude	(Position) Ad Unit Exclude	Specifies ad units that are explicitly excluded from a ‘position’. AdBook supports ad unit information and targeting.	dimension
(Position) Ad Unit Names	(Position) Ad Unit Names	The names of the ad units targeted for a specific ‘position’. AdBook supports ad unit information and targeting.	dimension
(Position) Ad Unit Names Exclude	(Position) Ad Unit Names Exclude	Specifies names of ad units that are explicitly excluded from a ‘position’. AdBook supports ad unit information and targeting.	dimension
(Position) Ad Units	(Position) Ad Units	The specific ad units where an ad ‘position’ is intended to be displayed. AdBook supports ad unit information and targeting.	dimension
(Position) Allow Overbook	(Position) Allow Overbook	Indicates whether the ‘position’ is allowed to be overbooked beyond available inventory. AdBook mentions inventory availability.	dimension
(Position) Billing Category	(Position) Billing Category	The category used for billing purposes for a specific position (ad placement).	dimension
(Position) Budget Categories	(Position) Budget Categories	Categories used to classify budget allocations for a specific position (ad placement).	dimension
(Position) Budget Category	(Position) Budget Category	The primary budget category for a specific position (ad placement).	dimension
(Position) Budget Goal Category	(Position) Budget Goal Category	The category defining the budget goal for a specific position (ad placement).	dimension
(Position) Competitive Exclusion Label	(Position) Competitive Exclusion Label	A label used to prevent ads from competitive advertisers from appearing together for a specific position (ad placement).	dimension
(Position) Competitive Exclusion Name	(Position) Competitive Exclusion Name	The name of the competitive exclusion group applied to a specific position (ad placement).	dimension
(Position) Content Category	(Position) Content Category	The content category targeted for a ‘position’. AdBook supports content targeting.	dimension
(Position) Creative Eligibility	(Position) Creative Eligibility	Defines the eligibility rules for creatives to be served in this ‘position’.	dimension
(Position) Day And Time	(Position) Day And Time	Specific days of the week and times of day when the ‘position’ is scheduled to run. AdBook supports day and time targeting.	dimension
(Position) Day And Time - Time Zone	(Position) Day And Time - Time Zone	The time zone applied to the day and time scheduling for a ‘position’.	dimension
(Position) Delivery Scheduling	(Position) Delivery Scheduling	Details on how the ad ‘position’ is scheduled to be delivered, including pacing and flighting. AdBook provides delivery information for import.	dimension
(Position) Detailed Ad Size	(Position) Detailed Ad Size	A detailed specification of the ad size for a specific ‘position’.	dimension
(Position) Display	(Position) Display	Indicates whether the ‘position’ is for display advertising.	dimension
(Position) Display Companions	(Position) Display Companions	Information regarding companion creatives for display ads in this ‘position’.	dimension
(Position) Display Creatives	(Position) Display Creatives	Indicates whether creatives are configured for display for this ‘position’.	dimension
(Position) Duration	(Position) Duration	The length of time a specific position (ad placement) is scheduled to run.	dimension
(Position) GL	(Position) GL	General Ledger (GL) details or code associated with a specific position (ad placement).	dimension
(Position) Geography	(Position) Geography	The geographical areas targeted for the ‘position’. AdBook supports geographic targeting.	dimension
(Position) Goal%	(Position) Goal%	The percentage goal for delivery or performance set for a specific position (ad placement).	metric
(Position) Key Values	(Position) Key Values	Key-value pairs used for targeting or categorizing the ‘position’. AdBook documentation mentions key-value pair containing information on custom field values, and key-value targeting criteria expressions.	dimension
(Position) Keywords Advanced Expression	(Position) Keywords Advanced Expression	Advanced expression or rules used for keyword targeting for a specific position (ad placement).	dimension
(Position) Limit	(Position) Limit	The defined limit or cap for a specific position (ad placement), such as a budget or impression limit.	dimension
(Position) Media Size	(Position) Media Size	The size of the media creative for a specific ‘position’.	dimension
(Position) Media Types	(Position) Media Types	The types of media (e.g., display, video, mobile) where the ‘position’ will appear. AdBook manages multiple media types.	dimension
(Position) Mobile Only	(Position) Mobile Only	Indicates whether the ‘position’ is exclusively targeted to mobile devices.	dimension
(Position) Multiple Ad Size	(Position) Multiple Ad Size	Indicates if the ‘position’ supports multiple ad sizes.	dimension
(Position) Newsletters Allowed	(Position) Newsletters Allowed	Indicates if newsletters are an allowed placement for this ‘position’. AdBook mentions newsletters.	dimension
(Position) Newsletters Required	(Position) Newsletters Required	Indicates if newsletters are a required placement for this ‘position’. AdBook mentions newsletters.	dimension
(Position) Number of days	(Position) Number of days	The number of days for which the ‘position’ is scheduled to run.	metric
(Position) Offer Duration	(Position) Offer Duration		dimension
(Position) Other Fee	(Position) Other Fee	The amount of a miscellaneous fee associated with a specific position (ad placement).	metric
(Position) Other Fee 2	(Position) Other Fee 2	The amount of a second miscellaneous fee associated with a specific position (ad placement).	metric
(Position) Other Fee 2 Revenue Share	(Position) Other Fee 2 Revenue Share	The revenue share percentage for a second miscellaneous fee associated with a specific position (ad placement).	dimension
(Position) Other Fee 2 Type	(Position) Other Fee 2 Type	The type of a second miscellaneous fee associated with a specific position (ad placement).	metric
(Position) Other Fee 3	(Position) Other Fee 3	The amount of a third miscellaneous fee associated with a specific position (ad placement).	metric
(Position) Other Fee 3 Revenue Share	(Position) Other Fee 3 Revenue Share	The revenue share percentage for a third miscellaneous fee associated with a specific position (ad placement).	dimension
(Position) Other Fee 3 Type	(Position) Other Fee 3 Type	The type of a third miscellaneous fee associated with a specific position (ad placement).	metric
(Position) Other Fee Revenue Share	(Position) Other Fee Revenue Share	The revenue share percentage for a miscellaneous fee associated with a specific position (ad placement).	dimension
(Position) Other Fee Type	(Position) Other Fee Type	The type of a miscellaneous fee associated with a specific position (ad placement).	metric
(Position) Package Bundle	(Position) Package Bundle	Indicates if the ‘position’ is part of a package or bundle. AdBook manages packages.	dimension
(Position) Placement	(Position) Placement	The specific placement where the ‘position’ is configured to run.	dimension
(Position) Placement Names	(Position) Placement Names	The names of the placements where the ‘position’ is configured to run.	dimension
(Position) Placements	(Position) Placements	A collection of placements where the ‘position’ is configured to run.	dimension
(Position) Postal Codes	(Position) Postal Codes	Specific postal codes targeted for the ‘position’.	dimension
(Position) Pricing Policy Type	(Position) Pricing Policy Type	The type of pricing policy applied to the ad ‘position’.	dimension
(Position) Priority	(Position) Priority	The delivery priority assigned to the ‘position’. AdBook mentions priority for ad delivery.	metric
(Position) Product Category	(Position) Product Category	The category of the product associated with a specific position (ad placement).	dimension
(Position) Product Type	(Position) Product Type	The type of the product associated with a specific position (ad placement).	dimension
(Position) Rate Card Scale Category	(Position) Rate Card Scale Category	The category defining the scale of the rate card applied to the ‘position’. AdBook retrieves rate card names.	dimension
(Position) Rotate Creatives	(Position) Rotate Creatives	Indicates whether multiple creatives should be rotated for display within this ‘position’.	dimension
(Position) Target Platform	(Position) Target Platform	The platform (e.g., desktop, mobile, tablet) targeted for the ‘position’.	dimension
(Position) Targeting	(Position) Targeting	General targeting criteria applied to the ad ‘position’. AdBook supports various targeting methods.	dimension
(Position) Technology	(Position) Technology	The technology (e.g., browser, OS, device type) targeted for the ‘position’. AdBook supports technology targeting.	dimension
(Position) VAST / Master Companion	(Position) VAST / Master Companion	Indicates if the ‘position’ uses Video Ad Serving Template (VAST) and/or master/companion creative sets.	dimension
(Position) Value Cost Per Unit	(Position) Value Cost Per Unit	The cost per unit (e.g., CPM, CPC) for the ‘position’.	metric
(Position) eCPM Eligible	(Position) eCPM Eligible	Indicates if a specific position (ad placement) is eligible for eCPM (effective Cost Per Mille/Thousand) calculations.	dimension
Account Manager	Account Manager	The name of the account manager responsible for the client or campaign. AdBook connects clients with account managers.	dimension
Actual Pace Current	Actual Pace Current	The current pace of delivery or spending against the campaign or position target.	metric
Actual Pace FTD	Actual Pace FTD	The actual pace of delivery or spending from the start date (Flight-To-Date) of the campaign or position.	metric
Ad Server Agency ID	Ad Server Agency ID	The identifier for the agency within the ad server system. AdBook maps ad server entities.	dimension
Ad Server Campaign ID	Ad Server Campaign ID	The identifier for the campaign within the ad server system. AdBook pushes campaign data to ad servers.	metric
Ad Server Client ID	Ad Server Client ID	The identifier for the client within the ad server system. AdBook maps ad server entities.	dimension
Ad Server Drop ID	Ad Server Drop ID	The identifier for the ‘drop’ (line item) within the ad server system. AdBook maps ad server entities.	metric
Ad URL	Ad URL	The destination URL of the advertisement.	dimension
Ad Unit	Ad Unit	The name or identifier of the ad unit where the advertisement is displayed. AdBook supports ad unit information and targeting.	dimension
Adjusted Revenue	Adjusted Revenue	The revenue figure after any adjustments or modifications have been applied.	metric
Agency Commission%	Agency Commission%	The percentage of commission allocated to the agency.	metric
Agency Contact	Agency Contact	The name of the primary contact person at the agency. AdBook retrieves agency contact lists.	dimension
Agency Contact Code	Agency Contact Code	A unique code identifying the agency contact.	dimension
Agency Contact Location Code	Agency Contact Location Code	A code indicating the geographical location of the agency contact.	dimension
Agency Customer Code	Agency Customer Code	A unique code identifying the agency as a customer.	dimension
Agency ID	Agency ID	The unique identifier for the agency. AdBook retrieves agency objects.	metric
Agency Name	Agency Name	The official name of the advertising agency. AdBook retrieves agency objects by name.	dimension
Behavioral Targeting	Behavioral Targeting	Describes the behavioral targeting criteria applied to an ad or campaign.	dimension
Bill Type	Bill Type	The type of billing applied, such as CPM, CPC, or flat fee.	dimension
Billable Quantity	Billable Quantity	The quantity of impressions, clicks, or conversions that are billable.	metric
Billable Quantity FTD	Billable Quantity FTD	The quantity of impressions, clicks, or conversions that are billable from ‘Flight-To-Date’.	metric
Billing	Billing	General information pertaining to billing for the ad campaign.	dimension
Billing Address	Billing Address	The physical address used for billing purposes.	dimension
Billing Business Phone	Billing Business Phone	The business phone number for billing inquiries.	dimension
Billing City	Billing City	The city associated with the billing address.	dimension
Billing Contact	Billing Contact	The name of the contact person for billing. AdBook provides functionality to associate contacts.	dimension
Billing Contact ID	Billing Contact ID	A unique identifier for the billing contact.	metric
Billing Contact Location Code	Billing Contact Location Code	A code indicating the geographical location of the billing contact.	dimension
Billing Country	Billing Country	The country associated with the billing address.	dimension
Billing Email	Billing Email	The email address for billing communications.	dimension
Billing Fax	Billing Fax	The fax number for billing communications.	dimension
Billing State	Billing State	The state or province associated with the billing address.	dimension
Billing Zip	Billing Zip	The zip or postal code associated with the billing address.	dimension
CTR FTD%	CTR FTD%	The Click-Through Rate (CTR) from ‘Flight-To-Date’, expressed as a percentage.	metric
CTR%	CTR%	The Click-Through Rate (CTR), expressed as a percentage.	metric
Campaign - Linked Ad Server ID	Campaign - Linked Ad Server ID	The identifier of the campaign in the linked ad server system. AdBook pushes campaign data to ad servers.	dimension
Campaign Code	Campaign Code	A unique code assigned to the campaign.	dimension
Campaign Creation Date	Campaign Creation Date	The date when the advertising campaign was created.	dimension
Campaign Delivery Date - Max	Campaign Delivery Date - Max	The maximum or end date for the delivery of the campaign.	dimension
Campaign Delivery Date - Min	Campaign Delivery Date - Min	The minimum or start date for the delivery of the campaign.	dimension
Campaign End Date	Campaign End Date	The scheduled end date of the advertising campaign.	dimension
Campaign Exchange Rate	Campaign Exchange Rate	The exchange rate applied to the campaign’s financial values, if multiple currencies are involved. AdBook offers a list of configured currencies.	metric
Campaign Goals	Campaign Goals	The objectives or targets set for the overall campaign, such as impressions, clicks, or conversions.	metric
Campaign ID	Campaign ID	The unique identifier for the advertising campaign. AdBook can retrieve order information based on OrderID, which can be linked to a Campaign ID.	metric
Campaign Linked Ad Server ID(s)	Campaign Linked Ad Server ID(s)	A collection of identifiers for the campaign in linked ad server systems. AdBook pushes campaign data to ad servers.	dimension
Campaign Name	Campaign Name	The official name of the advertising campaign.	dimension
Campaign Start Date	Campaign Start Date	The scheduled start date of the advertising campaign.	dimension
Cancellation Status	Cancellation Status	The current status indicating if the campaign or drop has been cancelled. AdBook allows reactivating cancelled drops.	dimension
Clicks	Clicks	The total number of clicks recorded for the ad.	metric
Clicks FTD	Clicks FTD	The number of clicks recorded for the ad from ‘Flight-To-Date’.	metric
Client Account Manager(s)	Client Account Manager(s)	A collection of account managers assigned to the client. AdBook associates clients with account managers.	dimension
Client Contact	Client Contact	The name of the primary contact person at the client organization. AdBook retrieves client contact lists.	dimension
Client Contact Code	Client Contact Code	A unique code identifying the client contact.	dimension
Client Contact Location Code	Client Contact Location Code	A code indicating the geographical location of the client contact.	dimension
Client Customer Code	Client Customer Code	A unique code identifying the client as a customer.	dimension
Client ID	Client ID	The unique identifier for the client. AdBook retrieves client objects.	metric
Client Name	Client Name	The official name of the client organization. AdBook retrieves client objects by name.	dimension
Conversion	Conversion	The total number of conversions attributed to the ad.	metric
Conversion FTD	Conversion FTD	The number of conversions attributed to the ad from ‘Flight-To-Date’.	metric
Creative Status	Creative Status	The current status of the ad creative (e.g., active, pending, rejected).	dimension
Credit Risk	Credit Risk	A flag indicating the credit status of an associated client or agency, particularly if there is a credit risk.	dimension
Currency	Currency	The currency used for financial transactions related to the campaign. AdBook offers a list of configured currencies.	dimension
Currency Conversion	Currency Conversion	Information related to the conversion of financial values between different currencies.	dimension
Current Cost Floor Amount	Current Cost Floor Amount	The minimum cost threshold (floor) for an ad or inventory at the current time.	metric
Current Cost Floor Type	Current Cost Floor Type	The type of minimum cost threshold (floor) applied to an ad or inventory at the current time.	dimension
Current Rate Card Name	Current Rate Card Name	The name of the rate card currently in effect. AdBook retrieves rate card names.	dimension
Current Rate Card Price	Current Rate Card Price	The current price derived from the active rate card. AdBook manages pricing and cost values.	dimension
Current Rate Card Price Type	Current Rate Card Price Type	The type of pricing (e.g., CPM, fixed) specified by the current rate card. AdBook manages pricing and cost values.	dimension
Deferred Revenue	Deferred Revenue	Revenue that has been received but not yet earned or recognized.	metric
Delivery Date - Max	Delivery Date - Max	The maximum or end date for the delivery of an ad component.	dimension
Delivery Date - Min	Delivery Date - Min	The minimum or start date for the delivery of an ad component.	dimension
Drop - Linked Ad Server ID	Drop - Linked Ad Server ID	The identifier of the ‘drop’ (line item) in the linked ad server system. AdBook maps ad server entities.	dimension
Drop Creation Date	Drop Creation Date	The date when the ad ‘drop’ or line item was created.	dimension
Drop ID	Drop ID	The unique identifier for the ad ‘drop’ or line item. AdBook retrieves drops by ID.	metric
Earned Revenue	Earned Revenue	Revenue that has been earned and recognized for services delivered.	metric
Earned Revenue FTD	Earned Revenue FTD	Earned revenue from ‘Flight-To-Date’.	metric
Effective CPC	Effective CPC	The effective Cost Per Click (CPC) for the ad.	metric
Effective CPC FTD	Effective CPC FTD	The effective Cost Per Click (CPC) for the ad from ‘Flight-To-Date’.	metric
Effective CPM	Effective CPM	The effective Cost Per Mille (CPM) for the ad.	metric
End Date	End Date	The scheduled end date for the ad component or campaign.	dimension
Est Deliverable Impressions	Est Deliverable Impressions	The estimated number of deliverable impressions. AdBook provides real-time availability calls.	metric
Estimate Number	Estimate Number	The publisher-specified estimate number for an order.	dimension
Exchange Rate	Exchange Rate	The exchange rate applied for currency conversion. AdBook offers a list of configured currencies.	metric
External ID	External ID	An identifier for an entity used by an external system. AdBook supports mapping between its entities and external systems.	dimension
Fee Amount	Fee Amount	The monetary amount charged for a specific service or item within an advertising order.	metric
Frequency Cap	Frequency Cap	The maximum number of times an ad can be shown to a unique user within a specified period.	metric
GL Account	GL Account	The General Ledger account code used for financial tracking.	dimension
Gross Price	Gross Price	The total price before any deductions or discounts.	metric
Gross Revenue	Gross Revenue	The total revenue generated before any deductions or costs.	metric
Gross Sold Amount	Gross Sold Amount	The total amount of advertising inventory sold before any deductions.	metric
IO Billing Amount	IO Billing Amount	The billing amount associated with an Insertion Order (IO).	metric
IO Number	IO Number	User defined text for the Insertion Order (IO) number associated with an order.	dimension
IO Status	IO Status	The current status of the Insertion Order, such as Pending, Running, Done, Error, or NotFound.	dimension
Impressions Delivered Current	Impressions Delivered Current	The number of ad impressions delivered up to the current moment.	metric
Impressions Delivered FTD	Impressions Delivered FTD	The total number of ad impressions delivered from the start of the campaign or reporting period to the current date.	metric
Impressions Sold	Impressions Sold	The total number of ad impressions committed for sale.	metric
Index Current	Index Current	A performance index calculated for the current reporting period.	metric
Index FTD	Index FTD	A performance index calculated from the start of the campaign or reporting period to the current date.	metric
Initial Cost Floor Amount	Initial Cost Floor Amount	The initial minimum cost amount set for an advertising unit or campaign.	metric
Initial Cost Floor Type	Initial Cost Floor Type	The type or method used to define the initial minimum cost for an advertising unit or campaign.	dimension
Initial Rate Card Name	Initial Rate Card Name	The name of the rate card initially applied to determine pricing.	dimension
Initial Rate Card Price	Initial Rate Card Price	The initial price determined by the applied rate card.	metric
Initial Rate Card Price Type	Initial Rate Card Price Type	The type of pricing model (e.g., CPM, CPC) used by the initial rate card.	dimension
Inventory Targeting	Inventory Targeting	Criteria used to target specific inventory for ad delivery, such as demographics, geography, or interests.	dimension
Last Changed By	Last Changed By	The user who last modified the record.	dimension
Last Changed On	Last Changed On	The date and time when the record was last modified.	dimension
Last Edit Date	Last Edit Date	The date of the most recent edit to the record.	dimension
Last Edit Date/Time	Last Edit Date/Time	The date and time of the most recent edit to the record.	dimension
Last Upload Date	Last Upload Date	The date when the associated data or report was last uploaded.	dimension
Line Item Breakout Type	Line Item Breakout Type	Specifies how a line item within an advertising order is categorized or broken down, detailing its nature or characteristics.	dimension
Material Contact Location Code	Material Contact Location Code	A code identifying the geographical or organizational location associated with the contact for advertising creative materials.	dimension
Materials Address	Materials Address	The street address for the materials contact.	dimension
Materials Business Phone	Materials Business Phone	The business phone number for the materials contact.	dimension
Materials City	Materials City	The city for the materials contact address.	dimension
Materials Contact	Materials Contact	The individual or department responsible for advertising materials.	dimension
Materials Country	Materials Country	The country for the materials contact address.	dimension
Materials Email	Materials Email	The email address designated for communications related to advertising creative materials.	dimension
Materials Fax	Materials Fax	The fax number for the materials contact.	dimension
Materials State	Materials State	The state for the materials contact address.	dimension
Materials Zip	Materials Zip	The postal code for the materials contact address.	dimension
Media Name	Media Name	The name of the media channel or property.	dimension
Media Type	Media Type	The classification of the media, e.g., display, video, mobile.	dimension
Minimum Revision Date	Minimum Revision Date	The earliest allowable date for any revision to an order, proposal, or report within the system.	dimension
Negotiated CPM	Negotiated CPM	The negotiated cost per thousand impressions for the advertising.	metric
Net Revenue	Net Revenue	The revenue remaining after all deductions and costs have been accounted for.	metric
Operations Contact	Operations Contact	The designated individual or group responsible for the operational execution and management of advertising orders and campaigns.	dimension
Other Fee 2 Price	Other Fee 2 Price	The price of a second miscellaneous fee.	dimension
Other Fee 2 Revenue Share	Other Fee 2 Revenue Share	The revenue share percentage for a second miscellaneous fee.	dimension
Other Fee 2 Type	Other Fee 2 Type	The type of a second miscellaneous fee.	dimension
Other Fee 3 Price	Other Fee 3 Price	The price of a third miscellaneous fee.	dimension
Other Fee 3 Revenue Share	Other Fee 3 Revenue Share	The revenue share percentage for a third miscellaneous fee.	dimension
Other Fee 3 Type	Other Fee 3 Type	The type of a third miscellaneous fee.	dimension
Other Fee Price	Other Fee Price	The price of a miscellaneous fee.	dimension
Other Fee Revenue	Other Fee Revenue	The revenue generated from a miscellaneous fee.	metric
Other Fee Revenue Share	Other Fee Revenue Share	The revenue share percentage for a miscellaneous fee.	dimension
Other Fee Type	Other Fee Type	The type of a miscellaneous fee.	dimension
PO Number	PO Number	User defined text for the Purchase Order (PO) identifier associated with an order.	metric
Package Drop ID	Package Drop ID	The unique identifier for a package drop within an advertising order.	metric
Package Level	Package Level	Indicates the hierarchical or categorical classification of an advertising package within the system.	dimension
Package Position ID	Package Position ID	The unique identifier for a specific position within an advertising package.	metric
Package Position Path	Package Position Path	A unique identifier or hierarchical string that specifies the location of an advertising position within a defined package structure.	dimension
Path 1	Path 1	The first segment of a hierarchical path for an ad inventory or content structure.	dimension
Path 2	Path 2	The second segment of a hierarchical path for an ad inventory or content structure.	dimension
Path 3	Path 3	The third segment of a hierarchical path for an ad inventory or content structure.	dimension
Path 4	Path 4	The fourth segment of a hierarchical path for an ad inventory or content structure.	dimension
Path 5	Path 5	The fifth segment of a hierarchical path for an ad inventory or content structure.	dimension
Path 6	Path 6	The sixth segment of a hierarchical path for an ad inventory or content structure.	dimension
Pay Type	Pay Type	The method or terms of payment for an advertising order.	dimension
Percent Delivered FTD	Percent Delivered FTD	The percentage of the campaign or line item that has been delivered from the start date (Flight-To-Date).	metric
Position	Position	The placement or location of an ad within a media property.	dimension
Position Forecast	Position Forecast	The projected delivery or performance for a specific position (ad placement).	metric
Position ID	Position ID	The unique identifier for an ad position.	metric
Position Name	Position Name	The name of the ad placement or position.	dimension
Position Path	Position Path	The full hierarchical path of the ad placement or position.	dimension
Price	Price	The monetary value associated with an advertising unit or service.	metric
Price Type	Price Type	The category or model of pricing used, such as CPM, CPC, or flat rate.	dimension
Primary Proposal	Primary Proposal	Identifies the main or accepted proposal associated with an advertising order.	dimension
Pro-rata Campaign Goals	Pro-rata Campaign Goals	Campaign goals adjusted proportionally based on elapsed time or delivered quantity.	metric
Pro-rata Impressions	Pro-rata Impressions	Impressions adjusted proportionally based on a specific allocation or time period.	metric
Pro-rata Impressions FTD	Pro-rata Impressions FTD	Impressions adjusted proportionally from the start date (Flight-To-Date).	metric
Pro-rata Revenue	Pro-rata Revenue	Revenue adjusted proportionally based on a specific allocation or time period.	metric
Pro-rata Sold Amount	Pro-rata Sold Amount	The sold amount adjusted proportionally based on a specific allocation or time period.	metric
Proposal Remaining Budget	Proposal Remaining Budget	The budget amount that is still available for a proposal.	metric
Proposal Total Budget	Proposal Total Budget	The total allocated budget for a proposal.	metric
Pub Code	Pub Code	The code identifying the publisher.	dimension
Publisher Effective CPM	Publisher Effective CPM	The effective cost per thousand impressions from the publisher’s perspective, reflecting actual earnings.	metric
Publisher Name	Publisher Name	The name of the publisher.	dimension
Publisher Revenue	Publisher Revenue	The revenue attributed to the publisher.	metric
Publisher Split	Publisher Split	The percentage or ratio of revenue shared with the publisher.	dimension
Rate Card Index	Rate Card Index	An index or identifier for a specific rate card.	metric
Realized Quantity	Realized Quantity	The actual quantity of units delivered, such as impressions or clicks.	metric
Realized Revenue	Realized Revenue	The actual revenue earned from the delivered units.	metric
Regional Sales Manager	Regional Sales Manager	The designated individual responsible for managing sales activities within a specific geographic region.	dimension
Remaining Earned Revenue	Remaining Earned Revenue	The portion of earned revenue that has not yet been recognized or received.	metric
Remaining Revenue	Remaining Revenue	The total revenue yet to be generated or recognized for a campaign or order.	metric
Report End Date	Report End Date	The end date for the reporting period.	dimension
Report Run Date	Report Run Date	The date when the report was generated.	dimension
Report Start Date	Report Start Date	The start date for the reporting period.	dimension
Revenue	Revenue	The total income generated from advertising sales.	metric
Revenue FTD	Revenue FTD	The total revenue generated from the start of the campaign or reporting period to the current date.	metric
Revenue Net of Other Fees	Revenue Net of Other Fees	The revenue after deducting all other specified fees.	metric
Revision	Revision	An update or change made to an advertising order or campaign.	metric
Risk Amount Current	Risk Amount Current	The current monetary amount associated with a financial risk.	metric
Risk Amount FTD	Risk Amount FTD	The monetary amount associated with a financial risk from the start date (Flight-To-Date).	metric
Sales Planner	Sales Planner	The individual responsible for planning and coordinating advertising sales strategies and campaigns.	dimension
Sales Rep	Sales Rep	The sales representative assigned to an advertising account or order.	dimension
Sales Rep Split%	Sales Rep Split%	The percentage of commission or revenue allocated to the sales representative.	metric
Served By	Served By	Specifies the ad server or system responsible for delivering the advertising content.	dimension
Sibling ID	Sibling ID	An identifier for a related entity or component that exists at the same hierarchical level as the current item.	dimension
Sold Amount	Sold Amount	The total monetary value of advertising inventory that has been sold.	metric
Sold eCPM	Sold eCPM	The effective cost per thousand impressions calculated based on sold advertising.	metric
Start Date	Start Date	The start date for the advertising campaign or order.	dimension
Third Party Ad Server	Third Party Ad Server	The external ad serving platform used for campaign delivery.	dimension
Third Party CTR	Third Party CTR	The click-through rate reported by a third-party ad server.	metric
Third Party CTR FTD	Third Party CTR FTD	The click-through rate reported by a third-party ad server from the start of the campaign or reporting period to the current date.	metric
Third Party Clicks	Third Party Clicks	The number of clicks on an ad as reported by a third-party ad server.	metric
Third Party Clicks FTD	Third Party Clicks FTD	The number of clicks on an ad reported by a third-party ad server from the start of the campaign or reporting period to the current date.	metric
Third Party Discrepancy % Current	Third Party Discrepancy % Current	The current percentage difference between AdBook’s reported metrics and a third-party ad server’s metrics.	metric
Third Party Discrepancy % FTD	Third Party Discrepancy % FTD	The percentage difference between AdBook’s reported metrics and a third-party ad server’s metrics from the start date (Flight-To-Date).	metric
Third Party Impressions	Third Party Impressions	The number of ad impressions reported by a third-party ad server.	metric
Third Party Impressions FTD	Third Party Impressions FTD	The number of ad impressions reported by a third-party ad server from the start of the campaign or reporting period to the current date.	metric
Third Party Index Current	Third Party Index Current	The current index value reported by a third-party ad server.	metric
Third Party Index FTD	Third Party Index FTD	The index value reported by a third-party ad server from the start date (Flight-To-Date).	metric
Third Party Load Date	Third Party Load Date	The date when data from the third-party ad server was loaded into AdBook.	dimension
Third Party Percent Delivered FTD	Third Party Percent Delivered FTD	The percentage of delivery reported by a third-party ad server from the start date (Flight-To-Date).	metric
Third Party Risk Amount Current	Third Party Risk Amount Current	The current monetary amount of risk as reported by a third-party system.	metric
Third Party Risk Amount FTD	Third Party Risk Amount FTD	The monetary amount of risk reported by a third-party system from the start date (Flight-To-Date).	metric
Time Pace FTD	Time Pace FTD	The rate of progress over time from the start date (Flight-To-Date).	metric
Total Campaign Value	Total Campaign Value	The overall monetary value of the campaign.	metric
Total Gross	Total Gross	The total gross amount of an order or campaign before any deductions.	metric
Total Other Fee Amount	Total Other Fee Amount	The sum of all additional fees applied to an order or campaign.	metric
Total Quantity Sold	Total Quantity Sold	The sum of all quantities of advertising inventory that have been sold.	metric
Total Remaining Earned Revenue	Total Remaining Earned Revenue	The sum of all remaining earned revenue across all components of a campaign or order.	metric
Total Remaining Revenue	Total Remaining Revenue	The total revenue yet to be generated or recognized for the entire campaign or order.	metric
Total Value	Total Value	The aggregated monetary value.	metric
Units	Units	The quantity of units, such as impressions, clicks, or conversions.	metric