AdBook+: Most-used fields#
The table below gives information about most-used fields that you can import from AdBook+. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
(Campaign) Agency Commission Amount Metric
The commission amount designated for the agency for a specific campaign.
(Campaign) CRM ID Dimension
The identifier for the campaign within an integrated Customer Relationship Management (CRM) system.
(Campaign) External_ID Dimension
An identifier for the campaign used by an external system. AdBook supports mapping between its entities and external systems.
(Campaign) Programmatic Buyer Dimension
Identifies the entity or account responsible for programmatically purchasing ad inventory for a specific advertising campaign.
(Campaign) Programmatic Guarantee Dimension
Indicates details of a programmatic deal within an advertising campaign where a specific amount of ad inventory is guaranteed for delivery at a fixed price.
(Campaign) Programmatic Proposal Dimension
Refers to information about a proposed programmatic advertising deal or campaign setup, often part of the order management process.
(Campaign) Rate Card Dimension
The rate card applied to the campaign, which defines standard pricing for ad inventory. AdBook retrieves rate card names.
(Campaign) Region Dimension
The geographical region associated with the campaign for targeting or reporting purposes.
(Campaign) Viewability Dimension
Indicates the viewability status or measurement for the overall campaign.
(Drop) Ad Server Date Range Dimension
The start and end dates for a specific 'drop' (line item) as configured in the ad server.
(Drop) Ad Size Selector Dimension
A mechanism or selection for defining the size of the ad creative for a specific 'drop'.
(Drop) Ad Type Dimension
The type of advertisement (e.g., display, video, native) for a specific 'drop'.
(Drop) Ad Unit Exclude Dimension
Specifies ad units that are explicitly excluded from a 'drop'. AdBook supports ad unit information and targeting.
(Drop) Ad Unit Names Dimension
The names of the ad units targeted for a specific 'drop'. AdBook supports ad unit information and targeting.
(Drop) Ad Unit Names Exclude Dimension
Specifies names of ad units that are explicitly excluded from a 'drop'. AdBook supports ad unit information and targeting.
(Drop) Ad Units Dimension
The specific ad units where an ad 'drop' is intended to be displayed. AdBook supports ad unit information and targeting.
(Drop) Adjusted Rate Card Dimension
The rate card that has been modified or adjusted from its standard pricing for a specific 'drop'. AdBook retrieves rate card names.
(Drop) Agency Commission Amount Metric
The commission amount designated for the agency for a specific 'drop' or line item.
(Drop) Allow Overbook Dimension
Indicates whether the 'drop' is allowed to be overbooked beyond available inventory. AdBook mentions inventory availability.
(Drop) Audience Targeting Dimension
The specific audience segments or demographics targeted for a 'drop'. AdBook supports content or demographic targeting.
(Drop) Budget Categories Dimension
Categories used to classify budget allocations for a specific drop (line item) within a campaign.
(Drop) CPM Exclude Dimension
Indicates if the drop (line item) should be excluded from CPM (Cost Per Mille/Thousand) calculations.
(Drop) Competitive Exclusion Label Dimension
A label used to prevent ads from competitive advertisers from appearing together for a specific drop (line item).
(Drop) Competitive Exclusion Name Dimension
The name of the competitive exclusion group applied to a specific drop (line item).
(Drop) Content Category Dimension
The content category targeted for a 'drop'. AdBook supports content targeting.
(Drop) DFP Inventory Size Type Dimension
The inventory size type as defined in Google Ad Manager (formerly DFP) for a specific 'drop'. AdBook interacts with DFP.
(Drop) Day And Time Dimension
Specific days of the week and times of day when the 'drop' is scheduled to run. AdBook supports day and time targeting.
(Drop) Day And Time - Time Zone Dimension
The time zone applied to the day and time scheduling for a 'drop'.
(Drop) Delivery Scheduling Dimension
Details on how the ad 'drop' is scheduled to be delivered, including pacing and flighting. AdBook provides delivery information for import.
(Drop) Display Creatives Dimension
Indicates whether creatives are configured for display for this 'drop'.
(Drop) Drop Billing Dimension
Billing disposition or information specific to a 'drop' for a given period.
(Drop) External_ID Dimension
An identifier for the 'drop' used by an external system. AdBook supports mapping between its entities and external systems.
(Drop) GL Dimension
General Ledger (GL) details or code associated with a specific drop (line item).
(Drop) Geography Dimension
The geographical areas targeted for the 'drop'. AdBook supports geographic targeting.
(Drop) Geography IDs Dimension
Identifiers for the geographical areas targeted for the 'drop'.
(Drop) Goal% Metric
The percentage goal for delivery or performance set for a specific drop (line item).
(Drop) Gross Line Item Cost Dimension
The total cost of the 'drop' before any deductions or adjustments.
(Drop) Key Values Dimension
Key-value pairs used for targeting or categorizing the 'drop'. AdBook documentation mentions key-value pair containing information on custom field values, and key-value targeting criteria expressions.
(Drop) Limit Dimension
The defined limit or cap for a specific drop (line item), such as a budget or impression limit.
(Drop) Line Item Inventory Approval Dimension
Status or process related to the approval of inventory for a specific line item 'drop'. AdBook mentions inventory validation status.
(Drop) Media Types Dimension
The types of media (e.g., display, video, mobile) where the 'drop' will appear. AdBook manages multiple media types.
(Drop) Mobile Only Dimension
Indicates whether the 'drop' is exclusively targeted to mobile devices.
(Drop) Multiple Ad Size Dimension
Indicates if the 'drop' supports multiple ad sizes.
(Drop) Placement Dimension
The specific placement where the 'drop' is configured to run.
(Drop) Placement Names Dimension
The names of the placements where the 'drop' is configured to run.
(Drop) Placements Dimension
A collection of placements where the 'drop' is configured to run.
(Drop) Postal Codes Dimension
Specific postal codes targeted for the 'drop'.
(Drop) Preset - Country Dimension
A predefined country targeting setting for the 'drop'.
(Drop) Priority Metric
The delivery priority assigned to the 'drop'. AdBook mentions priority for ad delivery.
(Drop) Programmatic Guarantee Dimension
Provides details of a programmatic guarantee as it applies to a specific line item, known as a 'Drop', within an advertising order.
(Drop) Technology Dimension
The technology (e.g., browser, OS, device type) targeted for the 'drop'. AdBook supports technology targeting.
(Drop) Technology IDs Dimension
Identifiers for the technology (e.g., browser, OS, device type) targeted for the 'drop'.
(Drop) Value Cost Per Unit Metric
The cost per unit (e.g., CPM, CPC) for the 'drop'.
(Position) Ad Size Selector Dimension
A mechanism or selection for defining the size of the ad creative for a specific 'position'.
(Position) Ad Type Dimension
The type of advertisement (e.g., display, video, native) for a specific 'position'.
(Position) Ad Unit Exclude Dimension
Specifies ad units that are explicitly excluded from a 'position'. AdBook supports ad unit information and targeting.
(Position) Ad Unit Names Dimension
The names of the ad units targeted for a specific 'position'. AdBook supports ad unit information and targeting.
(Position) Ad Unit Names Exclude Dimension
Specifies names of ad units that are explicitly excluded from a 'position'. AdBook supports ad unit information and targeting.
(Position) Ad Units Dimension
The specific ad units where an ad 'position' is intended to be displayed. AdBook supports ad unit information and targeting.
(Position) Allow Overbook Dimension
Indicates whether the 'position' is allowed to be overbooked beyond available inventory. AdBook mentions inventory availability.
(Position) Billing Category Dimension
The category used for billing purposes for a specific position (ad placement).
(Position) Budget Categories Dimension
Categories used to classify budget allocations for a specific position (ad placement).
(Position) Budget Category Dimension
The primary budget category for a specific position (ad placement).
(Position) Budget Goal Category Dimension
The category defining the budget goal for a specific position (ad placement).
(Position) Competitive Exclusion Label Dimension
A label used to prevent ads from competitive advertisers from appearing together for a specific position (ad placement).
(Position) Competitive Exclusion Name Dimension
The name of the competitive exclusion group applied to a specific position (ad placement).
(Position) Content Category Dimension
The content category targeted for a 'position'. AdBook supports content targeting.
(Position) Creative Eligibility Dimension
Defines the eligibility rules for creatives to be served in this 'position'.
(Position) Day And Time Dimension
Specific days of the week and times of day when the 'position' is scheduled to run. AdBook supports day and time targeting.
(Position) Day And Time - Time Zone Dimension
The time zone applied to the day and time scheduling for a 'position'.
(Position) Delivery Scheduling Dimension
Details on how the ad 'position' is scheduled to be delivered, including pacing and flighting. AdBook provides delivery information for import.
(Position) Detailed Ad Size Dimension
A detailed specification of the ad size for a specific 'position'.
(Position) Display Dimension
Indicates whether the 'position' is for display advertising.
(Position) Display Companions Dimension
Information regarding companion creatives for display ads in this 'position'.
(Position) Display Creatives Dimension
Indicates whether creatives are configured for display for this 'position'.
(Position) Drop Description Dimension
A textual description providing specific details about an advertising 'drop' within a particular 'position' or placement in an order or campaign.
(Position) Duration Dimension
The length of time a specific position (ad placement) is scheduled to run.
(Position) GL Dimension
General Ledger (GL) details or code associated with a specific position (ad placement).
(Position) Geography Dimension
The geographical areas targeted for the 'position'. AdBook supports geographic targeting.
(Position) Goal% Metric
The percentage goal for delivery or performance set for a specific position (ad placement).
(Position) Key Values Dimension
Key-value pairs used for targeting or categorizing the 'position'. AdBook documentation mentions key-value pair containing information on custom field values, and key-value targeting criteria expressions.
(Position) Keywords Advanced Expression Dimension
Advanced expression or rules used for keyword targeting for a specific position (ad placement).
(Position) Limit Dimension
The defined limit or cap for a specific position (ad placement), such as a budget or impression limit.
(Position) Media Size Dimension
The size of the media creative for a specific 'position'.
(Position) Media Types Dimension
The types of media (e.g., display, video, mobile) where the 'position' will appear. AdBook manages multiple media types.
(Position) Mobile Only Dimension
Indicates whether the 'position' is exclusively targeted to mobile devices.
(Position) Multiple Ad Size Dimension
Indicates if the 'position' supports multiple ad sizes.
(Position) Newsletters Allowed Dimension
Indicates if newsletters are an allowed placement for this 'position'. AdBook mentions newsletters.
(Position) Newsletters Required Dimension
Indicates if newsletters are a required placement for this 'position'. AdBook mentions newsletters.
(Position) Number of days Metric
The number of days for which the 'position' is scheduled to run.
(Position) Offer Duration Dimension
This field specifies the length of time for which an advertising 'Offer' is valid or scheduled to run within a particular 'Position' in the advertising inventory.
(Position) Other Fee Metric
The amount of a miscellaneous fee associated with a specific position (ad placement).
(Position) Other Fee 2 Metric
The amount of a second miscellaneous fee associated with a specific position (ad placement).
(Position) Other Fee 2 Revenue Share Dimension
The revenue share percentage for a second miscellaneous fee associated with a specific position (ad placement).
(Position) Other Fee 2 Type Metric
The type of a second miscellaneous fee associated with a specific position (ad placement).
(Position) Other Fee 3 Metric
The amount of a third miscellaneous fee associated with a specific position (ad placement).
(Position) Other Fee 3 Revenue Share Dimension
The revenue share percentage for a third miscellaneous fee associated with a specific position (ad placement).
(Position) Other Fee 3 Type Metric
The type of a third miscellaneous fee associated with a specific position (ad placement).
(Position) Other Fee Revenue Share Dimension
The revenue share percentage for a miscellaneous fee associated with a specific position (ad placement).
(Position) Other Fee Type Metric
The type of a miscellaneous fee associated with a specific position (ad placement).
(Position) Package Bundle Dimension
Indicates if the 'position' is part of a package or bundle. AdBook manages packages.
(Position) Placement Dimension
The specific placement where the 'position' is configured to run.
(Position) Placement Names Dimension
The names of the placements where the 'position' is configured to run.
(Position) Placements Dimension
A collection of placements where the 'position' is configured to run.
(Position) Postal Codes Dimension
Specific postal codes targeted for the 'position'.
(Position) Pricing Policy Type Dimension
The type of pricing policy applied to the ad 'position'.
(Position) Priority Metric
The delivery priority assigned to the 'position'. AdBook mentions priority for ad delivery.
(Position) Product Category Dimension
The category of the product associated with a specific position (ad placement).
(Position) Product Type Dimension
The type of the product associated with a specific position (ad placement).
(Position) Rate Card Scale Category Dimension
The category defining the scale of the rate card applied to the 'position'. AdBook retrieves rate card names.
(Position) Rotate Creatives Dimension
Indicates whether multiple creatives should be rotated for display within this 'position'.
(Position) Target Platform Dimension
The platform (e.g., desktop, mobile, tablet) targeted for the 'position'.
(Position) Targeting Dimension
General targeting criteria applied to the ad 'position'. AdBook supports various targeting methods.
(Position) Technology Dimension
The technology (e.g., browser, OS, device type) targeted for the 'position'. AdBook supports technology targeting.
(Position) Traffic Name Dimension
The name of the traffic source or campaign associated with a specific advertising position. This field identifies the origin or campaign responsible for generating ad traffic.
(Position) VAST / Master Companion Dimension
Indicates if the 'position' uses Video Ad Serving Template (VAST) and/or master/companion creative sets.
(Position) Value Cost Per Unit Metric
The cost per unit (e.g., CPM, CPC) for the 'position'.
(Position) eCPM Eligible Dimension
Indicates if a specific position (ad placement) is eligible for eCPM (effective Cost Per Mille/Thousand) calculations.
Account Manager Dimension
The name of the account manager responsible for the client or campaign. AdBook connects clients with account managers.
Actual Pace Current Metric
The current pace of delivery or spending against the campaign or position target.
Actual Pace FTD Metric
The actual pace of delivery or spending from the start date (Flight-To-Date) of the campaign or position.
Ad Server Agency ID Dimension
The identifier for the agency within the ad server system. AdBook maps ad server entities.
Ad Server Campaign ID Metric
The identifier for the campaign within the ad server system. AdBook pushes campaign data to ad servers.
Ad Server Client ID Dimension
The identifier for the client within the ad server system. AdBook maps ad server entities.
Ad Server Drop ID Metric
The identifier for the 'drop' (line item) within the ad server system. AdBook maps ad server entities.
Ad URL Dimension
The destination URL of the advertisement.
Ad Unit Dimension
The name or identifier of the ad unit where the advertisement is displayed. AdBook supports ad unit information and targeting.
Adjusted Revenue Metric
The revenue figure after any adjustments or modifications have been applied.
Agency Commission% Metric
The percentage of commission allocated to the agency.
Agency Contact Dimension
The name of the primary contact person at the agency. AdBook retrieves agency contact lists.
Agency Contact Code Dimension
A unique code identifying the agency contact.
Agency Contact Location Code Dimension
A code indicating the geographical location of the agency contact.
Agency Customer Code Dimension
A unique code identifying the agency as a customer.
Agency ID Metric
The unique identifier for the agency. AdBook retrieves agency objects.
Agency Name Dimension
The official name of the advertising agency. AdBook retrieves agency objects by name.
Behavioral Targeting Dimension
Describes the behavioral targeting criteria applied to an ad or campaign.
Bill Type Dimension
The type of billing applied, such as CPM, CPC, or flat fee.
Billable Quantity Metric
The quantity of impressions, clicks, or conversions that are billable.
Billable Quantity FTD Metric
The quantity of impressions, clicks, or conversions that are billable from 'Flight-To-Date'.
Billing Dimension
General information pertaining to billing for the ad campaign.
Billing Address Dimension
The physical address used for billing purposes.
Billing Business Phone Dimension
The business phone number for billing inquiries.
Billing City Dimension
The city associated with the billing address.
Billing Contact Dimension
The name of the contact person for billing. AdBook provides functionality to associate contacts.
Billing Contact ID Metric
A unique identifier for the billing contact.
Billing Contact Location Code Dimension
A code indicating the geographical location of the billing contact.
Billing Country Dimension
The country associated with the billing address.
Billing Email Dimension
The email address for billing communications.
Billing Fax Dimension
The fax number for billing communications.
Billing State Dimension
The state or province associated with the billing address.
Billing Zip Dimension
The zip or postal code associated with the billing address.
CTR FTD% Metric
The Click-Through Rate (CTR) from 'Flight-To-Date', expressed as a percentage.
CTR% Metric
The Click-Through Rate (CTR), expressed as a percentage.
Campaign - Linked Ad Server ID Dimension
The identifier of the campaign in the linked ad server system. AdBook pushes campaign data to ad servers.
Campaign Code Dimension
A unique code assigned to the campaign.
Campaign Creation Date Dimension
The date when the advertising campaign was created.
Campaign Delivery Date - Max Dimension
The maximum or end date for the delivery of the campaign.
Campaign Delivery Date - Min Dimension
The minimum or start date for the delivery of the campaign.
Campaign End Date Dimension
The scheduled end date of the advertising campaign.
Campaign Exchange Rate Metric
The exchange rate applied to the campaign's financial values, if multiple currencies are involved. AdBook offers a list of configured currencies.
Campaign Goals Metric
The objectives or targets set for the overall campaign, such as impressions, clicks, or conversions.
Campaign ID Metric
The unique identifier for the advertising campaign. AdBook can retrieve order information based on OrderID, which can be linked to a Campaign ID.
Campaign Linked Ad Server ID(s) Dimension
A collection of identifiers for the campaign in linked ad server systems. AdBook pushes campaign data to ad servers.
Campaign Name Dimension
The official name of the advertising campaign.
Campaign Start Date Dimension
The scheduled start date of the advertising campaign.
Cancellation Status Dimension
The current status indicating if the campaign or drop has been cancelled. AdBook allows reactivating cancelled drops.
Clicks Metric
The total number of clicks recorded for the ad.
Clicks FTD Metric
The number of clicks recorded for the ad from 'Flight-To-Date'.
Client Account Manager(s) Dimension
A collection of account managers assigned to the client. AdBook associates clients with account managers.
Client Contact Dimension
The name of the primary contact person at the client organization. AdBook retrieves client contact lists.
Client Contact Code Dimension
A unique code identifying the client contact.
Client Contact Location Code Dimension
A code indicating the geographical location of the client contact.
Client Customer Code Dimension
A unique code identifying the client as a customer.
Client ID Metric
The unique identifier for the client. AdBook retrieves client objects.
Client Name Dimension
The official name of the client organization. AdBook retrieves client objects by name.
Conversion Metric
The total number of conversions attributed to the ad.
Conversion FTD Metric
The number of conversions attributed to the ad from 'Flight-To-Date'.
Creative Status Dimension
The current status of the ad creative (e.g., active, pending, rejected).
Credit Risk Dimension
A flag indicating the credit status of an associated client or agency, particularly if there is a credit risk.
Currency Dimension
The currency used for financial transactions related to the campaign. AdBook offers a list of configured currencies.
Currency Conversion Dimension
Information related to the conversion of financial values between different currencies.
Current Cost Floor Amount Metric
The minimum cost threshold (floor) for an ad or inventory at the current time.
Current Cost Floor Type Dimension
The type of minimum cost threshold (floor) applied to an ad or inventory at the current time.
Current Rate Card Name Dimension
The name of the rate card currently in effect. AdBook retrieves rate card names.
Current Rate Card Price Dimension
The current price derived from the active rate card. AdBook manages pricing and cost values.
Current Rate Card Price Type Dimension
The type of pricing (e.g., CPM, fixed) specified by the current rate card. AdBook manages pricing and cost values.
Deferred Revenue Metric
Revenue that has been received but not yet earned or recognized.
Delivery Date - Max Dimension
The maximum or end date for the delivery of an ad component.
Delivery Date - Min Dimension
The minimum or start date for the delivery of an ad component.
Drop - Linked Ad Server ID Dimension
The identifier of the 'drop' (line item) in the linked ad server system. AdBook maps ad server entities.
Drop Creation Date Dimension
The date when the ad 'drop' or line item was created.
Drop Description Dimension
A general textual description providing details about an advertising 'drop', which is a distinct component of an order or campaign.
Drop ID Metric
The unique identifier for the ad 'drop' or line item. AdBook retrieves drops by ID.
Earned Revenue Metric
Revenue that has been earned and recognized for services delivered.
Earned Revenue FTD Metric
Earned revenue from 'Flight-To-Date'.
Effective CPC Metric
The effective Cost Per Click (CPC) for the ad.
Effective CPC FTD Metric
The effective Cost Per Click (CPC) for the ad from 'Flight-To-Date'.
Effective CPM Metric
The effective Cost Per Mille (CPM) for the ad.
End Date Dimension
The scheduled end date for the ad component or campaign.
Est Deliverable Impressions Metric
The estimated number of deliverable impressions. AdBook provides real-time availability calls.
Estimate Number Dimension
The publisher-specified estimate number for an order.
Exchange Rate Metric
The exchange rate applied for currency conversion. AdBook offers a list of configured currencies.
External ID Dimension
An identifier for an entity used by an external system. AdBook supports mapping between its entities and external systems.
Fee Amount Metric
The monetary amount charged for a specific service or item within an advertising order.
Frequency Cap Metric
The maximum number of times an ad can be shown to a unique user within a specified period.
GL Account Dimension
The General Ledger account code used for financial tracking.
Gross Price Metric
The total price before any deductions or discounts.
Gross Revenue Metric
The total revenue generated before any deductions or costs.
Gross Sold Amount Metric
The total amount of advertising inventory sold before any deductions.
IO Billing Amount Metric
The billing amount associated with an Insertion Order (IO).
IO Number Dimension
User defined text for the Insertion Order (IO) number associated with an order.
IO Status Dimension
The current status of the Insertion Order, such as Pending, Running, Done, Error, or NotFound.
Impressions Delivered Current Metric
The number of ad impressions delivered up to the current moment.
Impressions Delivered FTD Metric
The total number of ad impressions delivered from the start of the campaign or reporting period to the current date.
Impressions Sold Metric
The total number of ad impressions committed for sale.
Index Current Metric
Data related to the current reporting period, providing insights into recent advertising performance or order status. This field helps in retrieving real-time or up-to-date information for active campaigns and orders.
Index FTD Metric
Cumulative data from the start of an advertising flight or campaign to the current date (Flight To Date). This field provides a total view of performance over the campaign's entire duration up to the present moment, crucial for evaluating overall campaign effectiveness.
Initial Cost Floor Amount Metric
The initial minimum cost amount set for an advertising unit or campaign.
Initial Cost Floor Type Dimension
The type or method used to define the initial minimum cost for an advertising unit or campaign.
Initial Rate Card Name Dimension
The name of the rate card initially applied to determine pricing.
Initial Rate Card Price Metric
The initial price determined by the applied rate card.
Initial Rate Card Price Type Dimension
The type of pricing model (e.g., CPM, CPC) used by the initial rate card.
Inventory Targeting Dimension
Criteria used to target specific inventory for ad delivery, such as demographics, geography, or interests.
Last Changed By Dimension
The user who last modified the record.
Last Changed On Dimension
The date and time when the record was last modified.
Last Edit Date Dimension
The date of the most recent edit to the record.
Last Edit Date/Time Dimension
The date and time of the most recent edit to the record.
Last Upload Date Dimension
The date when the associated data or report was last uploaded.
Line Item Breakout Type Dimension
Specifies how a line item within an advertising order is categorized or broken down, detailing its nature or characteristics.
Material Contact Location Code Dimension
A code identifying the physical or organizational location associated with the contact responsible for managing advertising materials for an order.
Materials Address Dimension
The street address for the materials contact.
Materials Business Phone Dimension
The business phone number for the materials contact.
Materials City Dimension
The city for the materials contact address.
Materials Contact Dimension
The individual or department responsible for advertising materials.
Materials Country Dimension
The country for the materials contact address.
Materials Email Dimension
The email address designated for communications related to advertising creative materials.
Materials Fax Dimension
The fax number for the materials contact.
Materials State Dimension
The state for the materials contact address.
Materials Zip Dimension
The postal code for the materials contact address.
Media Name Dimension
The name of the media channel or property.
Media Type Dimension
The classification of the media, e.g., display, video, mobile.
Minimum Revision Date Dimension
The earliest allowable date for any revision to an order, proposal, or report within the system.
Negotiated CPM Metric
The negotiated cost per thousand impressions for the advertising.
Net Revenue Metric
The revenue remaining after all deductions and costs have been accounted for.
Operations Contact Dimension
The designated individual or group responsible for the operational execution and management of advertising orders and campaigns.
Other Fee 2 Price Dimension
The price of a second miscellaneous fee.
Other Fee 2 Revenue Share Dimension
The revenue share percentage for a second miscellaneous fee.
Other Fee 2 Type Dimension
The type of a second miscellaneous fee.
Other Fee 3 Price Dimension
The price of a third miscellaneous fee.
Other Fee 3 Revenue Share Dimension
The revenue share percentage for a third miscellaneous fee.
Other Fee 3 Type Dimension
The type of a third miscellaneous fee.
Other Fee Price Dimension
The price of a miscellaneous fee.
Other Fee Revenue Metric
The revenue generated from a miscellaneous fee.
Other Fee Revenue Share Dimension
The revenue share percentage for a miscellaneous fee.
Other Fee Type Dimension
The type of a miscellaneous fee.
PO Number Metric
User defined text for the Purchase Order (PO) identifier associated with an order.
Package Drop ID Metric
The unique identifier for a package drop within an advertising order.
Package Level Dimension
Indicates the hierarchical or categorical classification of an advertising package within the system.
Package Position ID Metric
The unique identifier for a specific position within an advertising package.
Package Position Path Dimension
A unique identifier or hierarchical string that specifies the location of an advertising position within a defined package structure.
Path 1 Dimension
The first segment of a hierarchical path for an ad inventory or content structure.
Path 2 Dimension
The second segment of a hierarchical path for an ad inventory or content structure.
Path 3 Dimension
The third segment of a hierarchical path for an ad inventory or content structure.
Path 4 Dimension
The fourth segment of a hierarchical path for an ad inventory or content structure.
Path 5 Dimension
The fifth segment of a hierarchical path for an ad inventory or content structure.
Path 6 Dimension
The sixth segment of a hierarchical path for an ad inventory or content structure.
Pay Type Dimension
The method or terms of payment for an advertising order.
Percent Delivered FTD Metric
The percentage of the campaign or line item that has been delivered from the start date (Flight-To-Date).
Position Dimension
The placement or location of an ad within a media property.
Position Forecast Metric
The projected delivery or performance for a specific position (ad placement).
Position ID Metric
The unique identifier for an ad position.
Position Name Dimension
The name of the ad placement or position.
Position Path Dimension
The full hierarchical path of the ad placement or position.
Price Metric
The monetary value associated with an advertising unit or service.
Price Type Dimension
The category or model of pricing used, such as CPM, CPC, or flat rate.
Primary Proposal Dimension
Identifies the main or accepted proposal associated with an advertising order.
Pro-rata Campaign Goals Metric
Campaign goals adjusted proportionally based on elapsed time or delivered quantity.
Pro-rata Impressions Metric
Impressions adjusted proportionally based on a specific allocation or time period.
Pro-rata Impressions FTD Metric
Impressions adjusted proportionally from the start date (Flight-To-Date).
Pro-rata Revenue Metric
Revenue adjusted proportionally based on a specific allocation or time period.
Pro-rata Sold Amount Metric
The sold amount adjusted proportionally based on a specific allocation or time period.
Proposal Remaining Budget Metric
The budget amount that is still available for a proposal.
Proposal Total Budget Metric
The total allocated budget for a proposal.
Pub Code Dimension
The code identifying the publisher.
Publisher Effective CPM Metric
The effective cost per thousand impressions from the publisher's perspective, reflecting actual earnings.
Publisher Name Dimension
The name of the publisher.
Publisher Revenue Metric
The revenue attributed to the publisher.
Publisher Split Dimension
The percentage or ratio of revenue shared with the publisher.
Rate Card Index Metric
An index or identifier for a specific rate card.
Realized Quantity Metric
The actual quantity of units delivered, such as impressions or clicks.
Realized Revenue Metric
The actual revenue earned from the delivered units.
Regional Sales Manager Dimension
The designated individual responsible for managing sales activities within a specific geographic region.
Remaining Earned Revenue Metric
The portion of earned revenue that has not yet been recognized or received.
Remaining Revenue Metric
The total revenue yet to be generated or recognized for a campaign or order.
Report End Date Dimension
The end date for the reporting period.
Report Run Date Dimension
The date when the report was generated.
Report Start Date Dimension
The start date for the reporting period.
Revenue Metric
The total income generated from advertising sales.
Revenue FTD Metric
The total revenue generated from the start of the campaign or reporting period to the current date.
Revenue Net of Other Fees Metric
The revenue after deducting all other specified fees.
Revision Metric
An update or change made to an advertising order or campaign.
Risk Amount Current Metric
The current monetary amount associated with a financial risk.
Risk Amount FTD Metric
The monetary amount associated with a financial risk from the start date (Flight-To-Date).
Sales Planner Dimension
The individual responsible for planning and coordinating advertising sales strategies and campaigns.
Sales Rep Dimension
The sales representative assigned to an advertising account or order.
Sales Rep Split% Metric
The percentage of commission or revenue allocated to the sales representative.
Served By Dimension
Specifies the ad server or system responsible for delivering the advertising content.
Sibling ID Dimension
This field provides a unique identifier for a related entity that is at the same hierarchical level as the current entity, indicating a 'sibling' relationship within the AdBook+ system.
Sold Amount Metric
The total monetary value of advertising inventory that has been sold.
Sold eCPM Metric
The effective cost per thousand impressions calculated based on sold advertising.
Start Date Dimension
The start date for the advertising campaign or order.
Third Party Ad Server Dimension
The external ad serving platform used for campaign delivery.
Third Party CTR Metric
The click-through rate reported by a third-party ad server.
Third Party CTR FTD Metric
The click-through rate reported by a third-party ad server from the start of the campaign or reporting period to the current date.
Third Party Clicks Metric
The number of clicks on an ad as reported by a third-party ad server.
Third Party Clicks FTD Metric
The number of clicks on an ad reported by a third-party ad server from the start of the campaign or reporting period to the current date.
Third Party Discrepancy % Current Metric
The current percentage difference between AdBook's reported metrics and a third-party ad server's metrics.
Third Party Discrepancy % FTD Metric
The percentage difference between AdBook's reported metrics and a third-party ad server's metrics from the start date (Flight-To-Date).
Third Party Impressions Metric
The number of ad impressions reported by a third-party ad server.
Third Party Impressions FTD Metric
The number of ad impressions reported by a third-party ad server from the start of the campaign or reporting period to the current date.
Third Party Index Current Metric
The current index value reported by a third-party ad server.
Third Party Index FTD Metric
The index value reported by a third-party ad server from the start date (Flight-To-Date).
Third Party Load Date Dimension
The date when data from the third-party ad server was loaded into AdBook.
Third Party Percent Delivered FTD Metric
The percentage of delivery reported by a third-party ad server from the start date (Flight-To-Date).
Third Party Risk Amount Current Metric
The current monetary amount of risk as reported by a third-party system.
Third Party Risk Amount FTD Metric
The monetary amount of risk reported by a third-party system from the start date (Flight-To-Date).
Time Pace FTD Metric
The rate of progress over time from the start date (Flight-To-Date).
Total Campaign Value Metric
The overall monetary value of the campaign.
Total Gross Metric
The total gross amount of an order or campaign before any deductions.
Total Other Fee Amount Metric
The sum of all additional fees applied to an order or campaign.
Total Quantity Sold Metric
The sum of all quantities of advertising inventory that have been sold.
Total Remaining Earned Revenue Metric
The sum of all remaining earned revenue across all components of a campaign or order.
Total Remaining Revenue Metric
The total revenue yet to be generated or recognized for the entire campaign or order.
Total Value Metric
The aggregated monetary value.
Traffic Name Dimension
A descriptive name or identifier for a particular segment or source of advertising traffic.
Units Metric
The quantity of units, such as impressions, clicks, or conversions.