AdBook+: Most-used fields

The table below gives information about most-used fields that you can import from AdBook+. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
(Campaign) Agency Commission Amount	(Campaign) Agency Commission Amount	metric
(Campaign) CRM ID	(Campaign) CRM ID	dimension
(Campaign) External_ID	(Campaign) External_ID	dimension
(Campaign) Programmatic Buyer	(Campaign) Programmatic Buyer	dimension
(Campaign) Programmatic Guarantee	(Campaign) Programmatic Guarantee	dimension
(Campaign) Programmatic Proposal	(Campaign) Programmatic Proposal	dimension
(Campaign) Rate Card	(Campaign) Rate Card	dimension
(Campaign) Region	(Campaign) Region	dimension
(Campaign) Viewability	(Campaign) Viewability	dimension
(Drop) Ad Server Date Range	(Drop) Ad Server Date Range	dimension
(Drop) Ad Size Selector	(Drop) Ad Size Selector	dimension
(Drop) Ad Type	(Drop) Ad Type	dimension
(Drop) Ad Unit Exclude	(Drop) Ad Unit Exclude	dimension
(Drop) Ad Unit Names	(Drop) Ad Unit Names	dimension
(Drop) Ad Unit Names Exclude	(Drop) Ad Unit Names Exclude	dimension
(Drop) Ad Units	(Drop) Ad Units	dimension
(Drop) Adjusted Rate Card	(Drop) Adjusted Rate Card	dimension
(Drop) Agency Commission Amount	(Drop) Agency Commission Amount	metric
(Drop) Allow Overbook	(Drop) Allow Overbook	dimension
(Drop) Audience Targeting	(Drop) Audience Targeting	dimension
(Drop) Budget Categories	(Drop) Budget Categories	dimension
(Drop) CPM Exclude	(Drop) CPM Exclude	dimension
(Drop) Competitive Exclusion Label	(Drop) Competitive Exclusion Label	dimension
(Drop) Competitive Exclusion Name	(Drop) Competitive Exclusion Name	dimension
(Drop) Content Category	(Drop) Content Category	dimension
(Drop) DFP Inventory Size Type	(Drop) DFP Inventory Size Type	dimension
(Drop) Day And Time	(Drop) Day And Time	dimension
(Drop) Day And Time - Time Zone	(Drop) Day And Time - Time Zone	dimension
(Drop) Delivery Scheduling	(Drop) Delivery Scheduling	dimension
(Drop) Display Creatives	(Drop) Display Creatives	dimension
(Drop) Drop Billing	(Drop) Drop Billing	dimension
(Drop) External_ID	(Drop) External_ID	dimension
(Drop) GL	(Drop) GL	dimension
(Drop) Geography	(Drop) Geography	dimension
(Drop) Geography IDs	(Drop) Geography IDs	dimension
(Drop) Goal%	(Drop) Goal%	metric
(Drop) Gross Line Item Cost	(Drop) Gross Line Item Cost	dimension
(Drop) Key Values	(Drop) Key Values	dimension
(Drop) Limit	(Drop) Limit	dimension
(Drop) Line Item Inventory Approval	(Drop) Line Item Inventory Approval	dimension
(Drop) Media Types	(Drop) Media Types	dimension
(Drop) Mobile Only	(Drop) Mobile Only	dimension
(Drop) Multiple Ad Size	(Drop) Multiple Ad Size	dimension
(Drop) Placement	(Drop) Placement	dimension
(Drop) Placement Names	(Drop) Placement Names	dimension
(Drop) Placements	(Drop) Placements	dimension
(Drop) Postal Codes	(Drop) Postal Codes	dimension
(Drop) Preset - Country	(Drop) Preset - Country	dimension
(Drop) Priority	(Drop) Priority	metric
(Drop) Programmatic Guarantee	(Drop) Programmatic Guarantee	dimension
(Drop) Technology	(Drop) Technology	dimension
(Drop) Technology IDs	(Drop) Technology IDs	dimension
(Drop) Value Cost Per Unit	(Drop) Value Cost Per Unit	metric
(Position) Ad Size Selector	(Position) Ad Size Selector	dimension
(Position) Ad Type	(Position) Ad Type	dimension
(Position) Ad Unit Exclude	(Position) Ad Unit Exclude	dimension
(Position) Ad Unit Names	(Position) Ad Unit Names	dimension
(Position) Ad Unit Names Exclude	(Position) Ad Unit Names Exclude	dimension
(Position) Ad Units	(Position) Ad Units	dimension
(Position) Allow Overbook	(Position) Allow Overbook	dimension
(Position) Billing Category	(Position) Billing Category	dimension
(Position) Budget Categories	(Position) Budget Categories	dimension
(Position) Budget Category	(Position) Budget Category	dimension
(Position) Budget Goal Category	(Position) Budget Goal Category	dimension
(Position) Competitive Exclusion Label	(Position) Competitive Exclusion Label	dimension
(Position) Competitive Exclusion Name	(Position) Competitive Exclusion Name	dimension
(Position) Content Category	(Position) Content Category	dimension
(Position) Creative Eligibility	(Position) Creative Eligibility	dimension
(Position) Day And Time	(Position) Day And Time	dimension
(Position) Day And Time - Time Zone	(Position) Day And Time - Time Zone	dimension
(Position) Delivery Scheduling	(Position) Delivery Scheduling	dimension
(Position) Detailed Ad Size	(Position) Detailed Ad Size	dimension
(Position) Display	(Position) Display	dimension
(Position) Display Companions	(Position) Display Companions	dimension
(Position) Display Creatives	(Position) Display Creatives	dimension
(Position) Duration	(Position) Duration	dimension
(Position) GL	(Position) GL	dimension
(Position) Geography	(Position) Geography	dimension
(Position) Goal%	(Position) Goal%	metric
(Position) Key Values	(Position) Key Values	dimension
(Position) Keywords Advanced Expression	(Position) Keywords Advanced Expression	dimension
(Position) Limit	(Position) Limit	dimension
(Position) Media Size	(Position) Media Size	dimension
(Position) Media Types	(Position) Media Types	dimension
(Position) Mobile Only	(Position) Mobile Only	dimension
(Position) Multiple Ad Size	(Position) Multiple Ad Size	dimension
(Position) Newsletters Allowed	(Position) Newsletters Allowed	dimension
(Position) Newsletters Required	(Position) Newsletters Required	dimension
(Position) Number of days	(Position) Number of days	metric
(Position) Offer Duration	(Position) Offer Duration	dimension
(Position) Other Fee	(Position) Other Fee	metric
(Position) Other Fee 2	(Position) Other Fee 2	metric
(Position) Other Fee 2 Revenue Share	(Position) Other Fee 2 Revenue Share	dimension
(Position) Other Fee 2 Type	(Position) Other Fee 2 Type	metric
(Position) Other Fee 3	(Position) Other Fee 3	metric
(Position) Other Fee 3 Revenue Share	(Position) Other Fee 3 Revenue Share	dimension
(Position) Other Fee 3 Type	(Position) Other Fee 3 Type	metric
(Position) Other Fee Revenue Share	(Position) Other Fee Revenue Share	dimension
(Position) Other Fee Type	(Position) Other Fee Type	metric
(Position) Package Bundle	(Position) Package Bundle	dimension
(Position) Placement	(Position) Placement	dimension
(Position) Placement Names	(Position) Placement Names	dimension
(Position) Placements	(Position) Placements	dimension
(Position) Postal Codes	(Position) Postal Codes	dimension
(Position) Pricing Policy Type	(Position) Pricing Policy Type	dimension
(Position) Priority	(Position) Priority	metric
(Position) Product Category	(Position) Product Category	dimension
(Position) Product Type	(Position) Product Type	dimension
(Position) Rate Card Scale Category	(Position) Rate Card Scale Category	dimension
(Position) Rotate Creatives	(Position) Rotate Creatives	dimension
(Position) Target Platform	(Position) Target Platform	dimension
(Position) Targeting	(Position) Targeting	dimension
(Position) Technology	(Position) Technology	dimension
(Position) VAST / Master Companion	(Position) VAST / Master Companion	dimension
(Position) Value Cost Per Unit	(Position) Value Cost Per Unit	metric
(Position) eCPM Eligible	(Position) eCPM Eligible	dimension
Account Manager	Account Manager	dimension
Actual Pace Current	Actual Pace Current	metric
Actual Pace FTD	Actual Pace FTD	metric
Ad Server Agency ID	Ad Server Agency ID	dimension
Ad Server Campaign ID	Ad Server Campaign ID	metric
Ad Server Client ID	Ad Server Client ID	dimension
Ad Server Drop ID	Ad Server Drop ID	metric
Ad URL	Ad URL	dimension
Ad Unit	Ad Unit	dimension
Adjusted Revenue	Adjusted Revenue	metric
Agency Commission%	Agency Commission%	metric
Agency Contact	Agency Contact	dimension
Agency Contact Code	Agency Contact Code	dimension
Agency Contact Location Code	Agency Contact Location Code	dimension
Agency Customer Code	Agency Customer Code	dimension
Agency ID	Agency ID	metric
Agency Name	Agency Name	dimension
Behavioral Targeting	Behavioral Targeting	dimension
Bill Type	Bill Type	dimension
Billable Quantity	Billable Quantity	metric
Billable Quantity FTD	Billable Quantity FTD	metric
Billing	Billing	dimension
Billing Address	Billing Address	dimension
Billing Business Phone	Billing Business Phone	dimension
Billing City	Billing City	dimension
Billing Contact	Billing Contact	dimension
Billing Contact ID	Billing Contact ID	metric
Billing Contact Location Code	Billing Contact Location Code	dimension
Billing Country	Billing Country	dimension
Billing Email	Billing Email	dimension
Billing Fax	Billing Fax	dimension
Billing State	Billing State	dimension
Billing Zip	Billing Zip	dimension
CTR FTD%	CTR FTD%	metric
CTR%	CTR%	metric
Campaign - Linked Ad Server ID	Campaign - Linked Ad Server ID	dimension
Campaign Code	Campaign Code	dimension
Campaign Creation Date	Campaign Creation Date	dimension
Campaign Delivery Date - Max	Campaign Delivery Date - Max	dimension
Campaign Delivery Date - Min	Campaign Delivery Date - Min	dimension
Campaign End Date	Campaign End Date	dimension
Campaign Exchange Rate	Campaign Exchange Rate	metric
Campaign Goals	Campaign Goals	metric
Campaign ID	Campaign ID	metric
Campaign Linked Ad Server ID(s)	Campaign Linked Ad Server ID(s)	dimension
Campaign Name	Campaign Name	dimension
Campaign Start Date	Campaign Start Date	dimension
Cancellation Status	Cancellation Status	dimension
Clicks	Clicks	metric
Clicks FTD	Clicks FTD	metric
Client Account Manager(s)	Client Account Manager(s)	dimension
Client Contact	Client Contact	dimension
Client Contact Code	Client Contact Code	dimension
Client Contact Location Code	Client Contact Location Code	dimension
Client Customer Code	Client Customer Code	dimension
Client ID	Client ID	metric
Client Name	Client Name	dimension
Conversion	Conversion	metric
Conversion FTD	Conversion FTD	metric
Creative Status	Creative Status	dimension
Credit Risk	Credit Risk	dimension
Currency	Currency	dimension
Currency Conversion	Currency Conversion	dimension
Current Cost Floor Amount	Current Cost Floor Amount	metric
Current Cost Floor Type	Current Cost Floor Type	dimension
Current Rate Card Name	Current Rate Card Name	dimension
Current Rate Card Price	Current Rate Card Price	dimension
Current Rate Card Price Type	Current Rate Card Price Type	dimension
Deferred Revenue	Deferred Revenue	metric
Delivery Date - Max	Delivery Date - Max	dimension
Delivery Date - Min	Delivery Date - Min	dimension
Drop - Linked Ad Server ID	Drop - Linked Ad Server ID	dimension
Drop Creation Date	Drop Creation Date	dimension
Drop ID	Drop ID	metric
Earned Revenue	Earned Revenue	metric
Earned Revenue FTD	Earned Revenue FTD	metric
Effective CPC	Effective CPC	metric
Effective CPC FTD	Effective CPC FTD	metric
Effective CPM	Effective CPM	metric
End Date	End Date	dimension
Est Deliverable Impressions	Est Deliverable Impressions	metric
Estimate Number	Estimate Number	dimension
Exchange Rate	Exchange Rate	metric
External ID	External ID	dimension
Fee Amount	Fee Amount	metric
Frequency Cap	Frequency Cap	metric
GL Account	GL Account	dimension
Gross Price	Gross Price	metric
Gross Revenue	Gross Revenue	metric
Gross Sold Amount	Gross Sold Amount	metric
IO Billing Amount	IO Billing Amount	metric
IO Status	IO Status	dimension
Impressions Delivered Current	Impressions Delivered Current	metric
Impressions Delivered FTD	Impressions Delivered FTD	metric
Impressions Sold	Impressions Sold	metric
Index Current	Index Current	metric
Index FTD	Index FTD	metric
Initial Cost Floor Amount	Initial Cost Floor Amount	metric
Initial Cost Floor Type	Initial Cost Floor Type	dimension
Initial Rate Card Name	Initial Rate Card Name	dimension
Initial Rate Card Price	Initial Rate Card Price	metric
Initial Rate Card Price Type	Initial Rate Card Price Type	dimension
Inventory Targeting	Inventory Targeting	dimension
Last Changed By	Last Changed By	dimension
Last Changed On	Last Changed On	dimension
Last Edit Date	Last Edit Date	dimension
Last Edit Date/Time	Last Edit Date/Time	dimension
Last Upload Date	Last Upload Date	dimension
Line Item Breakout Type	Line Item Breakout Type	dimension
Material Contact Location Code	Material Contact Location Code	dimension
Materials Address	Materials Address	dimension
Materials Business Phone	Materials Business Phone	dimension
Materials City	Materials City	dimension
Materials Contact	Materials Contact	dimension
Materials Country	Materials Country	dimension
Materials Email	Materials Email	dimension
Materials Fax	Materials Fax	dimension
Materials State	Materials State	dimension
Materials Zip	Materials Zip	dimension
Media Name	Media Name	dimension
Media Type	Media Type	dimension
Minimum Revision Date	Minimum Revision Date	dimension
Negotiated CPM	Negotiated CPM	metric
Net Revenue	Net Revenue	metric
Operations Contact	Operations Contact	dimension
Other Fee 2 Price	Other Fee 2 Price	dimension
Other Fee 2 Revenue Share	Other Fee 2 Revenue Share	dimension
Other Fee 2 Type	Other Fee 2 Type	dimension
Other Fee 3 Price	Other Fee 3 Price	dimension
Other Fee 3 Revenue Share	Other Fee 3 Revenue Share	dimension
Other Fee 3 Type	Other Fee 3 Type	dimension
Other Fee Price	Other Fee Price	dimension
Other Fee Revenue	Other Fee Revenue	metric
Other Fee Revenue Share	Other Fee Revenue Share	dimension
Other Fee Type	Other Fee Type	dimension
Package Drop ID	Package Drop ID	metric
Package Level	Package Level	dimension
Package Position ID	Package Position ID	metric
Package Position Path	Package Position Path	dimension
Path 1	Path 1	dimension
Path 2	Path 2	dimension
Path 3	Path 3	dimension
Path 4	Path 4	dimension
Path 5	Path 5	dimension
Path 6	Path 6	dimension
Pay Type	Pay Type	dimension
Percent Delivered FTD	Percent Delivered FTD	metric
Position	Position	dimension
Position Forecast	Position Forecast	metric
Position ID	Position ID	metric
Position Name	Position Name	dimension
Position Path	Position Path	dimension
Price	Price	metric
Price Type	Price Type	dimension
Primary Proposal	Primary Proposal	dimension
Pro-rata Campaign Goals	Pro-rata Campaign Goals	metric
Pro-rata Impressions	Pro-rata Impressions	metric
Pro-rata Impressions FTD	Pro-rata Impressions FTD	metric
Pro-rata Revenue	Pro-rata Revenue	metric
Pro-rata Sold Amount	Pro-rata Sold Amount	metric
Proposal Remaining Budget	Proposal Remaining Budget	metric
Proposal Total Budget	Proposal Total Budget	metric
Pub Code	Pub Code	dimension
Publisher Effective CPM	Publisher Effective CPM	metric
Publisher Name	Publisher Name	dimension
Publisher Revenue	Publisher Revenue	metric
Publisher Split	Publisher Split	dimension
Rate Card Index	Rate Card Index	metric
Realized Quantity	Realized Quantity	metric
Realized Revenue	Realized Revenue	metric
Regional Sales Manager	Regional Sales Manager	dimension
Remaining Earned Revenue	Remaining Earned Revenue	metric
Remaining Revenue	Remaining Revenue	metric
Report End Date	Report End Date	dimension
Report Run Date	Report Run Date	dimension
Report Start Date	Report Start Date	dimension
Revenue	Revenue	metric
Revenue FTD	Revenue FTD	metric
Revenue Net of Other Fees	Revenue Net of Other Fees	metric
Revision	Revision	metric
Risk Amount Current	Risk Amount Current	metric
Risk Amount FTD	Risk Amount FTD	metric
Sales Planner	Sales Planner	dimension
Sales Rep	Sales Rep	dimension
Sales Rep Split%	Sales Rep Split%	metric
Served By	Served By	dimension
Sibling ID	Sibling ID	dimension
Sold Amount	Sold Amount	metric
Sold eCPM	Sold eCPM	metric
Start Date	Start Date	dimension
Third Party Ad Server	Third Party Ad Server	dimension
Third Party CTR	Third Party CTR	metric
Third Party CTR FTD	Third Party CTR FTD	metric
Third Party Clicks	Third Party Clicks	metric
Third Party Clicks FTD	Third Party Clicks FTD	metric
Third Party Discrepancy % Current	Third Party Discrepancy % Current	metric
Third Party Discrepancy % FTD	Third Party Discrepancy % FTD	metric
Third Party Impressions	Third Party Impressions	metric
Third Party Impressions FTD	Third Party Impressions FTD	metric
Third Party Index Current	Third Party Index Current	metric
Third Party Index FTD	Third Party Index FTD	metric
Third Party Load Date	Third Party Load Date	dimension
Third Party Percent Delivered FTD	Third Party Percent Delivered FTD	metric
Third Party Risk Amount Current	Third Party Risk Amount Current	metric
Third Party Risk Amount FTD	Third Party Risk Amount FTD	metric
Time Pace FTD	Time Pace FTD	metric
Total Campaign Value	Total Campaign Value	metric
Total Gross	Total Gross	metric
Total Other Fee Amount	Total Other Fee Amount	metric
Total Quantity Sold	Total Quantity Sold	metric
Total Remaining Earned Revenue	Total Remaining Earned Revenue	metric
Total Remaining Revenue	Total Remaining Revenue	metric
Total Value	Total Value	metric
Units	Units	metric