Site Impact: Most-used fields

The table below gives information about most-used fields that you can import from Site Impact. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
broadcast_date	broadcast_date	The date on which the email campaign was sent or broadcasted.	dimension
campaign_id	campaign_id	Unique identifier for a specific marketing campaign, used to retrieve detailed metrics and breakdowns for that campaign.	dimension
campaign_name	campaign_name	The name of the marketing campaign.	dimension
clicks	clicks	The total number of unique clicks on any link within the email campaign.	metric
clicks_pc	clicks_pc	The percentage of recipients who clicked on a link in the email campaign relative to the total number of emails sent or delivered.	metric
ctor	ctor	The Click-to-Open Rate (CTOR) measures the percentage of unique recipients who clicked at least one link after opening an email in a campaign.	metric
opens	opens	The total number of unique times the email campaign was opened by recipients.	metric
opens_pc	opens_pc	The percentage of recipients who opened the email campaign relative to the total number of emails sent or delivered.	metric
quantity	quantity	The total number of emails sent as part of the campaign.	metric
views	views	The total number of times the email campaign was viewed or displayed.	metric
views_pc	views_pc	The percentage of emails that registered a view, indicating the view rate of the campaign.	metric