Site Impact: Most-used fields

The table below gives information about most-used fields that you can import from Site Impact. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
broadcast_date	broadcast_date	The date on which the email campaign was sent or broadcasted.	dimension
browsers.Chrome	browsers.Chrome	The number of clicks from recipients using the Chrome web browser.	metric
browsers.Firefox	browsers.Firefox	The number of clicks from recipients using the Firefox web browser.	metric
browsers.IE	browsers.IE	The number of clicks from recipients using the Internet Explorer web browser.	metric
browsers.Other	browsers.Other	The number of clicks from recipients using web browsers not explicitly listed (e.g., Edge, Opera, custom browsers).	metric
browsers.Safari	browsers.Safari	The number of clicks from recipients using the Safari web browser.	metric
campaign_id	campaign_id	Unique identifier for an email marketing campaign.	dimension
clicks	clicks	The total number of unique clicks on any link within the email campaign.	metric
clicks_pc	clicks_pc	The percentage of recipients who clicked on a link in the email campaign relative to the total number of emails sent or delivered.	metric
ctor	ctor	Click-Through Open Rate (CTOR) or Click-Through Rate. This metric typically measures the number of clicks on links within an email relative to the number of times the email was opened or delivered, indicating engagement with the email content. The API provides raw clicks in the Campaign Summary.	metric
devices.desktop	devices.desktop	The number of clicks from recipients using a desktop computer.	metric
devices.mobile	devices.mobile	The number of clicks from recipients using a mobile device (e.g., smartphone, tablet).	metric
from_line	from_line	The name or email address displayed to recipients as the sender of the email campaign.	dimension
links.clicks	links.clicks	The number of clicks for a specific link within the email campaign.	metric
links.clicks_pc	links.clicks_pc	The percentage of clicks for a specific link within the email campaign.	metric
links.index	links.index	The index or unique identifier for a specific link embedded within an email campaign, used for tracking individual link performance.	metric
links.url	links.url	The URL associated with a specific link within the email campaign.	dimension
opens	opens	The total number of unique times the email campaign was opened by recipients.	metric
opens_pc	opens_pc	The percentage of recipients who opened the email campaign relative to the total number of emails sent or delivered.	metric
quantity	quantity	The total number of emails sent as part of the campaign.	metric
subject_line	subject_line	The subject text of the email campaign, as seen by recipients in their inbox.	dimension
views	views	The total number of times the email campaign was viewed or displayed.	metric
views_pc	views_pc	The percentage of times the email campaign content was displayed or rendered relative to the total number of emails sent or delivered.	metric