Site Impact: Most-used fields#
The table below gives information about most-used fields that you can import from Site Impact. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
broadcast_date Dimension
The date on which the email campaign was sent or broadcasted.
campaign_id Dimension
Unique identifier for a specific marketing campaign, used to retrieve detailed metrics and breakdowns for that campaign.
campaign_name Dimension
The name of the marketing campaign.
clicks Metric
The total number of unique clicks on any link within the email campaign.
clicks_pc Metric
The percentage of recipients who clicked on a link in the email campaign relative to the total number of emails sent or delivered.
ctor Metric
The Click-to-Open Rate (CTOR) measures the percentage of unique recipients who clicked at least one link after opening an email in a campaign.
opens Metric
The total number of unique times the email campaign was opened by recipients.
opens_pc Metric
The percentage of recipients who opened the email campaign relative to the total number of emails sent or delivered.
quantity Metric
The total number of emails sent as part of the campaign.
views Metric
The total number of times the email campaign was viewed or displayed.
views_pc Metric
The percentage of emails that registered a view, indicating the view rate of the campaign.