PubMatic: Most-used fields#
The table below gives information about most-used fields that you can import from PubMatic. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Date date Metric
The specific date on which the advertising data was recorded.
advertiserId Metric
A unique identifier for the advertiser associated with the ad campaigns.
campaignId Dimension
A unique identifier for the specific advertising campaign.
channelId Metric
A unique identifier for the advertising channel through which impressions and clicks were generated.
clicks Metric
The total number of times users clicked on an ad.
countryId Metric
A unique identifier for the country where the ad impressions and clicks originated.
ctr Metric
Click-Through Rate (CTR) is a key performance metric that indicates the percentage of impressions that resulted in a click on an advertisement. It reflects the effectiveness of an ad creative or campaign in attracting user engagement.
date Dimension
Represents the specific calendar date for which advertising analytics data is reported. It can be used as a dimension to define the granularity of reports, such as daily, weekly, or monthly data views.
revenue Metric
The total revenue generated from the advertising activities.
siteId Dimension
A unique identifier for the website or application where the ad was displayed.
spend Metric
Represents the total advertising expenditure or revenue generated over a specified period. This metric allows publishers to monitor the financial performance of their ad inventory and campaigns.
totalImpressions Metric
The total number of times an ad was displayed to users.