PubMatic: Most-used fields

The table below gives information about most-used fields that you can import from PubMatic. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Date	date	The specific date on which the advertising data was recorded.	metric
advertiserId	advertiserId	A unique identifier for the advertiser associated with the ad campaigns.	metric
campaignId	campaignId	A unique identifier for the specific advertising campaign.	dimension
channelId	channelId	A unique identifier for the advertising channel through which impressions and clicks were generated.	metric
clicks	clicks	The total number of times users clicked on an ad.	metric
countryId	countryId	A unique identifier for the country where the ad impressions and clicks originated.	metric
ctr	ctr	The Click-Through Rate, calculated as the ratio of clicks to total impressions.	metric
dealMetaId	dealMetaId	A unique identifier for the programmatic deal associated with the ad inventory.	metric
dspId	dspId	A unique identifier for the Demand-Side Platform (DSP) that purchased the ad inventory.	metric
platformId	platformId	Unique identifier for a platform entity within PubMatic, which can represent a publisher, buyer, or data provider, used to access specific analytics reports.	metric
pubId	Publisher	A unique identifier for the publisher who owns the ad inventory.	metric
publisherDealId	publisherDealId	A unique identifier for the deal as recognized by the publisher.	dimension
revenue	revenue	The total revenue generated from the advertising activities.	metric
siteId	siteId	A unique identifier for the website or application where the ad was displayed.	dimension
spend	spend	The total amount spent on advertising through the platform.	metric
totalImpressions	totalImpressions	The total number of times an ad was displayed to users.	metric