Responsetap: Most-used fields

The table below gives information about most-used fields that you can import from Responsetap. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Description	Use in Adverity
businessNumber	The specific ResponseTap tracking phone number that was displayed to the caller and dialed by them. This number is used to attribute calls to particular marketing campaigns or sources.	dimension
callDate	The date when the call event occurred. This is a UTC Datetime for the event.	dimension
callDuration	The duration, in seconds, that the caller’s leg of the call was in an answered state.	metric
callId	A unique internal reference identifier for the call.	dimension
callRecording	A link or identifier for the recorded audio of the phone call. ResponseTap offers call recording for analysis and agent training purposes.	dimension
callStartTime	The UTC datetime when the call started.	dimension
callTalkTime	The duration, in seconds, that the caller’s leg of the call and the destination leg were connected, representing actual talk time.	metric
callerCountry	The country from which the incoming call originated, based on the caller’s phone number.	dimension
callerId	The telephone number of the individual who initiated the call to the business’s tracking number. This is the standard caller ID information.	dimension
callerLineType	The classification of the caller’s phone line type (e.g., mobile, landline, VoIP).	dimension
callerLocation	Geographical information about the caller’s location, derived from their phone number or IP address for online interactions.	dimension
callerNumber	The full phone number of the individual who initiated the call.	dimension
cdrId	A Call Detail Record identifier, providing a unique reference for the call event.	dimension
channel	The marketing channel (e.g., organic search, paid search, social media) that drove the call. This helps attribute calls to specific marketing efforts.	dimension
conversionPage	The URL of the web page where a conversion event was recorded for the visitor who eventually made the call.	dimension
cookies	Data related to browser cookies, such as Google Client ID, used for visitor tracking and attribution.	dimension
currencySymbol	The three-letter ISO-4217 currency code (e.g., USD, GBP) for transaction values.	dimension
customerNumber	The phone number of the customer who made the call.	dimension
dailyCallId	A unique identifier for each phone call record, used to track and link individual calls to marketing activities and visitor journeys.	dimension
destinationNumber	The phone number to which the call was forwarded.	dimension
disposition	The outcome or result of the phone call, categorizing the nature of the interaction (e.g., ‘sale’, ‘appointment booked’, ‘no answer’, ‘wrong number’).	dimension
duration	The total duration of the call in seconds.	metric
gclid	The Google Click Identifier, a parameter appended to URLs for tracking ad clicks and conversions in Google Ads.	dimension
landingPage	The URL of the first page a visitor landed on after clicking an ad or link, which is attributed to the phone call.	dimension
landingPageImpressions	The total number of times the landing page associated with the call was viewed by the visitor during their session.	metric
leadValue	The estimated monetary or qualitative value of the lead generated from the phone call, used for ROI analysis.	metric
leads	Indicates if the call resulted in a new lead for the business.	metric
medium	The medium through which the marketing traffic arrived, such as CPC, organic, or referral.	dimension
mediumName	The specific marketing medium that drove the visit or call (e.g., ‘paid search’, ‘organic search’, ‘email’).	dimension
mediumTypeName	The broader category of the marketing medium (e.g., ‘online’, ‘offline’).	dimension
pageImpressions	The number of times a page or advertisement was displayed to a visitor. ResponseTap links phone calls to ad impressions to provide conversion data.	metric
placeholder	A ResponseTap-specific identifier used to track when a particular visitor makes a phone call and to identify the marketing channel that drove their visit.	dimension
ppcAssisted	Indicates whether a Pay-Per-Click (PPC) interaction contributed to the call or conversion, even if it wasn’t the last touchpoint.	dimension
recorded	A boolean indicator specifying whether the phone call was recorded.	dimension
referrer	The URL of the webpage that referred the visitor to the landing page, indicating the source of traffic.	dimension
sales	Indicates whether the call resulted in a sale.	metric
salesValue	The monetary value associated with a sale that resulted from the call.	metric
searchPhrase	The specific keyword or search query used by the visitor that led them to the website and subsequently to make a call.	dimension
source	The marketing source (e.g., Google, Bing, Facebook) that drove the visitor or call.	dimension
sourceId	An identifier for the marketing source, campaign, or channel that led to the phone call. This helps attribute calls to specific marketing efforts.	dimension
speech	Data or insights derived from speech analytics of call recordings, such as detected keywords or sentiment.	dimension
talkTime	The duration, in seconds, during which the caller and destination were actively conversing.	metric
trackingId	An identifier for the tracking installation or account, often referred to as IGRP (Installation Group ID).	dimension
trackingNumber	The specific phone number used for tracking a marketing campaign or visitor session.	dimension
visitId	A unique identifier for a visitor’s session on the website.	dimension
visitorId	A unique identifier for a website visitor, linking their online journey to phone calls.	dimension
websiteId	A unique identifier for the website on which tracking is implemented.	dimension