Responsetap: Most-used fields#
The table below gives information about most-used fields that you can import from Responsetap. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
businessNumber Dimension
The specific ResponseTap tracking phone number that was displayed to the caller and dialed by them. This number is used to attribute calls to particular marketing campaigns or sources.
callDate Dimension
The date when the call event occurred. This is a UTC Datetime for the event.
callDuration Metric
The duration, in seconds, that the caller's leg of the call was in an answered state.
callId Dimension
A unique internal reference identifier for the call.
callRecording Dimension
A link or identifier for the recorded audio of the phone call. ResponseTap offers call recording for analysis and agent training purposes.
callStartTime Dimension
The UTC datetime when the call started.
callTalkTime Metric
The duration, in seconds, that the caller's leg of the call and the destination leg were connected, representing actual talk time.
callerCountry Dimension
The country from which the incoming call originated, based on the caller's phone number.
callerId Dimension
The telephone number of the individual who initiated the call to the business's tracking number. This is the standard caller ID information.
callerLineType Dimension
The classification of the caller's phone line type (e.g., mobile, landline, VoIP).
callerLocation Dimension
Geographical information about the caller's location, derived from their phone number or IP address for online interactions.
callerNumber Dimension
The full phone number of the individual who initiated the call.
cdrId Dimension
A Call Detail Record identifier, providing a unique reference for the call event.
channel Dimension
The marketing channel (e.g., organic search, paid search, social media) that drove the call. This helps attribute calls to specific marketing efforts.
channelName Dimension
The marketing channel (e.g., Organic Search, Paid Search, Social Media) that is attributed to the phone call.
conversionPage Dimension
The URL of the web page where a conversion event was recorded for the visitor who eventually made the call.
cookies Dimension
Data related to browser cookies, such as Google Client ID, used for visitor tracking and attribution.
currencySymbol Dimension
The three-letter ISO-4217 currency code (e.g., USD, GBP) for transaction values.
customerNumber Dimension
The phone number of the customer who made the call.
dailyCallId Dimension
A unique identifier for each phone call record, used to track and link individual calls to marketing activities and visitor journeys.
destinationNumber Dimension
The phone number to which the call was forwarded.
disposition Dimension
The outcome or result of the phone call, categorizing the nature of the interaction (e.g., 'sale', 'appointment booked', 'no answer', 'wrong number').
duration Metric
The total duration of the call in seconds.
gclid Dimension
The Google Click Identifier, a parameter appended to URLs for tracking ad clicks and conversions in Google Ads.
googleAdsAdGroup Dimension
The Google Ads Ad Group to which the call is attributed. This identifies the specific ad group within a Google Ads campaign that led to the phone call.
googleAdsCampaign Dimension
The Google Ads Campaign to which the call is attributed. This identifies the specific Google Ads campaign that drove the phone call.
googleAdsKeyword Dimension
The Google Ads Keyword that triggered the ad and led to the phone call. This provides insight into the specific search terms that drive inbound calls.
googleAdsMatchType Dimension
The Google Ads Match Type of the keyword that led to the phone call. This indicates how broadly or narrowly the keyword was matched to the user's search query (e.g., exact, phrase, broad).
landingPage Dimension
The URL of the first page a visitor landed on after clicking an ad or link, which is attributed to the phone call.
landingPageImpressions Metric
The total number of times the landing page associated with the call was viewed by the visitor during their session.
leadValue Metric
The estimated monetary or qualitative value of the lead generated from the phone call, used for ROI analysis.
leads Metric
Indicates if the call resulted in a new lead for the business.
medium Dimension
The medium through which the marketing traffic arrived, such as CPC, organic, or referral.
mediumName Dimension
The specific marketing medium that drove the visit or call (e.g., 'paid search', 'organic search', 'email').
mediumTypeName Dimension
The broader category of the marketing medium (e.g., 'online', 'offline').
numberGroupId Dimension
Represents a unique identifier for a group of phone numbers within the Responsetap system. These groups are typically used to categorize and track calls associated with specific marketing campaigns, clients, or organizational units.
pageImpressions Metric
The number of times a page or advertisement was displayed to a visitor. ResponseTap links phone calls to ad impressions to provide conversion data.
placeholder Dimension
A ResponseTap-specific identifier used to track when a particular visitor makes a phone call and to identify the marketing channel that drove their visit.
ppcAssisted Dimension
Indicates whether a Pay-Per-Click (PPC) interaction contributed to the call or conversion, even if it wasn't the last touchpoint.
recorded Dimension
A boolean indicator specifying whether the phone call was recorded.
referrer Dimension
The URL of the webpage that referred the visitor to the landing page, indicating the source of traffic.
sales Metric
Indicates whether the call resulted in a sale.
salesValue Metric
The monetary value associated with a sale that resulted from the call.
searchPhrase Dimension
The specific keyword or search query used by the visitor that led them to the website and subsequently to make a call.
source Dimension
The marketing source (e.g., Google, Bing, Facebook) that drove the visitor or call.
sourceId Dimension
An identifier for the marketing source, campaign, or channel that led to the phone call. This helps attribute calls to specific marketing efforts.
speech Dimension
Data or insights derived from speech analytics of call recordings, such as detected keywords or sentiment.
talkTime Metric
The duration, in seconds, during which the caller and destination were actively conversing.
trackingId Dimension
An identifier for the tracking installation or account, often referred to as IGRP (Installation Group ID).
trackingNumber Dimension
The specific phone number used for tracking a marketing campaign or visitor session.
visitId Dimension
A unique identifier for a visitor's session on the website.
visitorId Dimension
A unique identifier for a website visitor, linking their online journey to phone calls.
websiteId Dimension
A unique identifier for the website on which tracking is implemented.