Responsetap: Most-used fields

The table below gives information about most-used fields that you can import from Responsetap. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Description	Use in Adverity
adReference		dimension
advertReference		dimension
businessNumber	The phone number that was dialed by the caller, typically a business’s tracking number.	dimension
callDate	The date when the call event occurred. This is a UTC Datetime for the event.	dimension
callDuration	The duration, in seconds, that the caller’s leg of the call was in an answered state.	metric
callId	A unique internal reference identifier for the call.	dimension
callRecording		dimension
callStartTime	The UTC datetime when the call started.	dimension
callTalkTime	The duration, in seconds, that the caller’s leg of the call and the destination leg were connected, representing actual talk time.	metric
callerCountry		dimension
callerId	The phone number of the caller, typically in E.164 format.	dimension
callerLineType		dimension
callerLocation		dimension
callerNumber	The phone number of the caller, typically in E.164 format.	dimension
campaign	The marketing campaign associated with the phone call or visitor journey.	dimension
campaignName	The name of the marketing campaign associated with the phone call or visitor journey.	dimension
cdrId	A Call Detail Record identifier, providing a unique reference for the call event.	dimension
channel	The marketing channel that drove the visitor to the website or initiated the call, such as PPC, organic search, or social media.	dimension
channelName	The name of the marketing channel that drove the visitor to the website or initiated the call.	dimension
conversionPage		dimension
cookies	Data related to browser cookies, such as Google Client ID, used for visitor tracking and attribution.	dimension
currencySymbol	The three-letter ISO-4217 currency code (e.g., USD, GBP) for transaction values.	dimension
customerNumber	The phone number of the customer who made the call.	dimension
dailyCallId		dimension
destinationNumber	The phone number to which the call was forwarded.	dimension
duration	The total duration of the call in seconds.	metric
gclid	The Google Click Identifier, a parameter appended to URLs for tracking ad clicks and conversions in Google Ads.	dimension
googleAdsAdGroup	The Google Ads ad group associated with the marketing activity that led to the call.	dimension
googleAdsCampaign	The Google Ads campaign associated with the marketing activity that led to the call.	dimension
googleAdsKeyword	The Google Ads keyword that a user searched for, leading to the marketing interaction and subsequent call.	dimension
googleAdsMatchType	The match type (e.g., exact, phrase, broad) of the Google Ads keyword that triggered the advertisement.	dimension
landingPage	The first page a visitor viewed on the website after clicking on a marketing link, relevant for visit-level data.	dimension
landingPageImpressions	The number of impressions or views for the landing page during a visitor’s session.	metric
leadValue	The monetary value assigned to a lead or a specific event.	metric
leads	The count of leads generated from marketing activities.	metric
medium	The medium through which the marketing traffic arrived, such as CPC, organic, or referral.	dimension
mediumName	The name of the marketing medium.	dimension
mediumTypeName		dimension
numberGroupId		dimension
numberGroupName		dimension
pageImpressions		metric
placeholder		dimension
ppcAssisted	Indicates whether a Pay-Per-Click (PPC) interaction contributed to the call or conversion, even if it wasn’t the last touchpoint.	dimension
recorded		dimension
referrer		dimension
sales	The count of sales attributed to a call or marketing activity.	metric
salesValue	The monetary value of sales attributed to a call or marketing activity, often provided as a transaction value.	metric
searchPhrase	The specific search query or phrase used by a visitor that led to a marketing interaction.	dimension
source	The marketing source (e.g., Google, Bing, Facebook) that drove the visitor or call.	dimension
sourceId		dimension
speech	Data or insights derived from speech analytics of call recordings, such as detected keywords or sentiment.	dimension
talkTime	The duration, in seconds, during which the caller and destination were actively conversing.	metric
trackingId	An identifier for the tracking installation or account, often referred to as IGRP (Installation Group ID).	dimension
trackingName		dimension
trackingNumber	The specific phone number used for tracking a marketing campaign or visitor session.	dimension
visitId	A unique identifier for a visitor’s session on the website.	dimension
visitorId	A unique identifier for a website visitor, linking their online journey to phone calls.	dimension
websiteId	A unique identifier for the website on which tracking is implemented.	dimension