Waze Ads: Most-used fields

Waze Ads: Most-used fields#

The table below gives information about most-used fields that you can import from Waze Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name

Adverity UI name

Description

Use in Adverity

ad.name

Ad resource name

The unique identifier or name of an individual ad creative within Waze Ads.

dimension

campaign.name

Campaign resource name

The name of the advertising campaign in Waze Ads.

dimension

date

Date

The specific date for which the advertising campaign performance data is reported.

dimension

metric.impressionCount

Impression count

The total number of times an ad was displayed or viewed by users within the reporting period.

metric