TikTok MMM: Most-used fieldsΒΆ
The table below gives information about most-used fields that you can import from TikTok MMM. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
2_sec_video_views Metric
The number of times a video ad was viewed for at least 2 seconds.
aco_type Dimension
Represents the type of Ad Creative Optimization (ACO) used for the ad.
ad_group_id Dimension
The unique identifier for the ad group.
ad_group_name Dimension
The name of the ad group.
ad_id Dimension
The unique identifier for the specific ad.
ad_id_name Dimension
The name of the specific ad.
ad_product_position Dimension
Indicates the position or placement of the ad product.
advertiser_currency_code_cost Metric
The cost of the ad in the advertiser's local currency.
advertiser_id Dimension
The unique identifier for the advertiser account.
advertiser_name Dimension
The name of the advertiser account.
advertising_objective Dimension
The primary goal or objective set for the advertising campaign, such as Traffic, Video views, Lead Generation, or Sales.
aeo_type Dimension
Refers to the type of Ad Event Optimization (AEO) applied to the ad.
brand Dimension
The brand associated with the advertising campaign.
campaign_category Dimension
The categorized type or theme of the advertising campaign.
campaign_id Dimension
The unique identifier for the advertising campaign.
campaign_name Dimension
The name of the advertising campaign.
clicks Metric
The total number of clicks on the ad.
country_code Dimension
The ISO 3166-1 alpha-2 country code where the advertising campaign was targeted or displayed.
country_name Dimension
The name of the country where the advertising campaign was targeted or displayed.
currency_code Dimension
The currency code used for reporting financial metrics.
custom_audience Dimension
The name or identifier of the custom audience targeted by the ad campaign.
customer_name Dimension
The name of the customer or advertiser associated with the data.
date Dimension
The specific date for which the aggregated data is reported.
dma_id Dimension
The unique identifier for the Designated Market Area (DMA), primarily for US-based targeting.
dma_name Dimension
The name of the Designated Market Area (DMA).
dpa_local_audience Dimension
Indicates whether the audience targeted for Dynamic Product Ads (DPA) is local.
impression_type Dimension
The category of impressions, such as paid or earned.
impressions Metric
The total number of times the ad was displayed.
is_spark Dimension
A boolean indicator specifying if the ad is a Spark Ad.
lookalike_audience Dimension
The name or identifier of the lookalike audience targeted by the ad campaign.
pricing_type Dimension
The pricing model or type used for the ad campaign.
sub_brand Dimension
The sub-brand associated with the advertising content.
targeted_audience_age Dimension
The age demographic targeted by the advertising campaign.
targeted_audience_gender Dimension
The gender demographic targeted by the advertising campaign.
targeted_audience_interest Dimension
The specific interests targeted for the audience of the advertising campaign.
targeted_audience_language Dimension
The language(s) targeted for the audience of the advertising campaign.
targeted_audience_platform_type Dimension
The platform type where the audience was targeted (e.g., TikTok, Pangle).
targeted_audience_provinces Dimension
Specifies the provinces where the advertising campaigns are targeted. This field defines the geographic regions used to filter or segment the audience for which Media Mix Modeling data is collected.
usd_cost Metric
The cost of the ad campaign in United States Dollars (USD).
video_views Metric
The total number of times the video ad was viewed.
video_views_100percent Metric
The number of times the video ad was viewed to 100% completion.