Advanced Web Ranking: Most-used fields

The table below gives information about most-used fields that you can import from Advanced Web Ranking. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Added	Added	The number of keywords that have newly appeared in search results for the tracked project within the specified date range.	metric
Added Change	Added Change	The change in the number of newly added keywords over time, comparing the current period to a previous one.	metric
Average Rank	Average Rank	The average ranking position of the tracked keywords for a project within the specified date range.	metric
Average Rank Change	Average Rank Change	The change in the average ranking position of keywords over time, comparing the current period to a previous one.	metric
Average monthly searches	Average monthly searches	The average number of monthly searches for a specific keyword.	metric
Below First Page	Below First Page	The number of keywords ranking beyond the first page of search results (typically ranks 11 and higher).	metric
Below First Page Change	Below First Page Change	The change in the number of keywords ranking beyond the first page of search results over time.	metric
CPC	CPC	The estimated average cost-per-click for a keyword in paid search advertising.	dimension
Click Share	Click Share	The estimated percentage of clicks a project receives for its tracked keywords, derived from Google Click-Through Rate (CTR) data.	metric
Click Share Change	Click Share Change	The change in the estimated click share over time, comparing the current period to a previous one.	metric
Competition	Competition	The estimated level of competition for a keyword, indicating its difficulty to rank for in paid or organic search.	dimension
Date	Date	The specific date for which data is reported or requested.	dimension
Dropped	Dropped	The number of keywords that have fallen out of the tracked search results for the project within the specified date range.	metric
Dropped Change	Dropped Change	The change in the number of dropped keywords over time, comparing the current period to a previous one.	metric
Estimated Daily Traffic	Estimated Daily Traffic	The estimated daily organic search traffic generated by the tracked keywords.	metric
Estimated Daily Traffic Change	Estimated Daily Traffic Change	The change in estimated daily organic visits to the site from search engines over time.	metric
Estimated Traffic	Estimated Traffic	An estimated volume of organic traffic a website receives from search engines, often calculated based on keyword rankings and search volume.	dimension
Estimated Visits	Estimated Visits	The estimated number of organic visits a site receives from search engines for its tracked keywords.	metric
Estimated Visits Change	Estimated Visits Change	The change in the estimated number of organic visits over time, comparing the current period to a previous one.	metric
First Place	First Place	The number of keywords ranking in the first position (rank 1) in search results for the tracked project.	metric
First Place Change	First Place Change	The change in the number of keywords ranking in the first position over time, comparing the current period to a previous one.	metric
Keyword	Keyword	The specific search term being tracked or analyzed.	dimension
Keyword Group	Keyword Group	A user-defined category for organizing and grouping related keywords.	dimension
Local Estimated Visits	Local Estimated Visits	The estimated number of localized organic visits a site receives from search engines for its tracked keywords.	metric
Local Estimated Visits Change	Local Estimated Visits Change	The change in the estimated number of localized organic visits over time, comparing the current period to a previous one.	dimension
Local Searches	Local Searches	The number of searches for a keyword within a specific local geographic area.	dimension
Market Share	Market Share	The percentage of visibility or traffic a project captures compared to its competitors in the search landscape, available via the Market Share API.	metric
Market Share Change	Market Share Change	The change in market share over time, comparing the current period to a previous one.	metric
Moved Down	Moved Down	The number of keywords whose ranking positions have decreased for the tracked project.	metric
Moved Down Change	Moved Down Change	The change in the number of keywords whose ranking positions have decreased over time.	metric
Moved Up	Moved Up	The number of keywords whose ranking positions have increased for the tracked project.	metric
Moved Up Change	Moved Up Change	The change in the number of keywords whose ranking positions have increased over time.	metric
Net Gain	Net Gain	The overall positive movement in keyword rankings, representing a net increase in favorable positions for the tracked project.	metric
Net Gain Change	Net Gain Change	The change in the overall positive movement in keyword rankings over time.	metric
Net Loss	Net Loss	The overall negative movement in keyword rankings, representing a net decrease in favorable positions for the tracked project.	metric
Net Loss Change	Net Loss Change	The change in the overall negative movement in keyword rankings over time.	metric
Not Ranked	Not Ranked	The number of keywords that do not appear in the tracked search results for the project.	metric
Not Ranked Change	Not Ranked Change	The change in the number of keywords that are not ranked over time.	metric
On First Page	On First Page	The number of keywords ranking on the first page of search results (typically ranks 1-10) for the tracked project.	metric
On First Page Change	On First Page Change	The change in the number of keywords ranking on the first page of search results over time.	metric
Page	Page	The search engine results page (SERP) number where a ranking was found.	dimension
Position	Position	The ranking position of a website or URL in the search engine results.	dimension
Project	Project	The name of the project or website being tracked in Advanced Web Ranking.	dimension
Ranked	Ranked	The total number of keywords for a project that are found within the tracked search results.	metric
Ranked Change	Ranked Change	The change in the total number of ranked keywords over time, comparing the current period to a previous one.	metric
Search Demand	Search Demand	The estimated search volume or popularity of a keyword, indicating user interest.	metric
Search Demand Change	Search Demand Change	The change in the estimated search demand for keywords over time.	dimension
Search Engine	Search Engine	The search engine (e.g., Google, Bing) for which data is collected.	dimension
Site	Site	The domain or website being tracked and analyzed for SEO performance within the Advanced Web Ranking platform.	dimension
Snippet	Snippet	A short extract of text shown by a search engine in response to a query.	dimension
Top 10	Top 10	The number of keywords ranking within the top 10 positions in search results for the tracked project.	metric
Top 10 Change	Top 10 Change	The change in the number of keywords ranking within the top 10 positions over time.	metric
Top 20	Top 20	The number of keywords ranking within the top 20 positions in search results for the tracked project.	metric
Top 20 Change	Top 20 Change	The change in the number of keywords ranking within the top 20 positions over time.	metric
Top 3	Top 3	The number of keywords ranking within the top 3 positions in search results for the tracked project.	metric
Top 3 Change	Top 3 Change	The change in the number of keywords ranking within the top 3 positions over time.	dimension
Top 30	Top 30	The number of keywords ranking within the top 30 positions in search results for the tracked project.	metric
Top 30 Change	Top 30 Change	The change in the number of keywords ranking within the top 30 positions over time.	metric
Top 5	Top 5	The number of keywords ranking within the top 5 positions in search results for the tracked project.	metric
Top 5 Change	Top 5 Change	The change in the number of keywords ranking within the top 5 positions over time.	metric
Total Click Share	Total Click Share	The aggregate estimated percentage of clicks a project receives across all its tracked keywords.	metric
Total Click Share Change	Total Click Share Change	The change in the aggregate estimated click share over time, comparing the current period to a previous one.	metric
Type	Type	This field specifies the type of SEO data report to be generated and collected from the Advanced Web Ranking API. Examples include ranking data, top sites reports, Google Search Console data, or visibility reports.	dimension
URL	URL	The Uniform Resource Locator (web address) of a page found in search results.	dimension
Visibility Percent	Visibility Percent	The estimated percentage of overall visibility a project has in search results for its tracked keywords.	metric
Visibility Percent Change	Visibility Percent Change	The change in the estimated percentage of overall visibility over time, comparing the current period to a previous one.	metric
Visibility Score	Visibility Score	A proprietary score representing the overall prominence and exposure of a project in search results, available via the Visibility API.	metric
Visibility Score Change	Visibility Score Change	The change in the visibility score over time, comparing the current period to a previous one.	metric
Website	Website	The domain or website associated with the tracked project.	dimension
endDate	endDate	The end date for the data collection period for an API report. This parameter defines the last day for which data is requested.	dimension
startDate	startDate	The start date for the data collection period for an API report. This parameter defines the first day for which data is requested.	dimension