Advanced Web Ranking: Most-used fields

The table below gives information about most-used fields that you can import from Advanced Web Ranking. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
Added	Added	metric
Added Change	Added Change	dimension
Average Rank	Average Rank	metric
Average Rank Change	Average Rank Change	dimension
Average monthly searches	Average monthly searches	metric
Avg Position	Avg Position	metric
Avg Position Change	Avg Position Change	dimension
Below First Page	Below First Page	metric
Below First Page Change	Below First Page Change	dimension
CPC	CPC	dimension
CTR	CTR	metric
CTR Change	CTR Change	dimension
Click Share	Click Share	metric
Click Share Change	Click Share Change	dimension
Clicks	Clicks	metric
Clicks Change	Clicks Change	dimension
Competition	Competition	dimension
Current Visits	Current Visits	dimension
Date	Date	dimension
Dropped	Dropped	metric
Dropped Change	Dropped Change	dimension
Estimated Daily Traffic	Estimated Daily Traffic	dimension
Estimated Daily Traffic Change	Estimated Daily Traffic Change	metric
Estimated Traffic	Estimated Traffic	metric
Estimated Visits	Estimated Visits	metric
Estimated Visits Change	Estimated Visits Change	dimension
First Place	First Place	metric
First Place Change	First Place Change	dimension
Impressions	Impressions	metric
Impressions Change	Impressions Change	dimension
Keyword	Keyword	dimension
Keyword Group	Keyword Group	dimension
Keyword Grouping	Keyword Grouping	dimension
Keyword Groups	Keyword Groups	dimension
Local Searches	Local Searches	dimension
Location	Location	dimension
Market	Market	dimension
Market Share	Market Share	metric
Market Share Change	Market Share Change	metric
Meta description	Meta description	dimension
Month	Month	metric
Moved Down	Moved Down	metric
Moved Down Change	Moved Down Change	dimension
Moved Up	Moved Up	metric
Moved Up Change	Moved Up Change	dimension
Net Gain	Net Gain	metric
Net Gain Change	Net Gain Change	dimension
Net Loss	Net Loss	metric
Net Loss Change	Net Loss Change	dimension
Not Ranked	Not Ranked	metric
Not Ranked Change	Not Ranked Change	dimension
On First Page	On First Page	metric
On First Page Change	On First Page Change	dimension
Page	Page	dimension
Position	Position	dimension
Previous Visits	Previous Visits	dimension
Project	Project	dimension
Ranked	Ranked	metric
Ranked Change	Ranked Change	dimension
Search Demand	Search Demand	metric
Search Demand Change	Search Demand Change	dimension
Search Engine	Search Engine	dimension
Site	Site	dimension
Snippet	Snippet	dimension
Top 10	Top 10	metric
Top 10 Change	Top 10 Change	dimension
Top 20	Top 20	metric
Top 20 Change	Top 20 Change	dimension
Top 3	Top 3	metric
Top 3 Change	Top 3 Change	dimension
Top 30	Top 30	metric
Top 30 Change	Top 30 Change	dimension
Top 5	Top 5	metric
Top 5 Change	Top 5 Change	dimension
Total Click Share	Total Click Share	metric
Total Click Share Change	Total Click Share Change	metric
URL	URL	dimension
Visibility Percent	Visibility Percent	metric
Visibility Percent Change	Visibility Percent Change	dimension
Visibility Score	Visibility Score	metric
Visibility Score Change	Visibility Score Change	dimension
Website	Website	dimension
average_monthly_searches	average_monthly_searches	metric
competition	competition	dimension
date	date	dimension
day	day	dimension
endDate	endDate	dimension
estimated_traffic	estimated_traffic	metric
id	id	dimension
keyword	keyword	dimension
local_searches	local_searches	dimension
page	page	dimension
position	position	metric
ranking_top_10	ranking_top_10	metric
ranking_top_5	ranking_top_5	metric
reporting_date	reporting_date	dimension
search_engine	search_engine	dimension
snippet	snippet	dimension
startDate	startDate	dimension
url	url	dimension
visibility_score	visibility_score	metric
website	website	dimension