Advanced Web Ranking: Most-used fields#
The table below gives information about most-used fields that you can import from Advanced Web Ranking. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Added |
Added |
The date when a specific item, such as a keyword, was added to the project. |
metric |
Added Change |
Added Change |
The change in the number of newly added keywords or tracked items over a period. |
dimension |
Average Rank |
Average Rank |
The average ranking position of a website or URL in the search engine results. |
metric |
Average Rank Change |
Average Rank Change |
The change in the average ranking position over time. |
dimension |
Average monthly searches |
Average monthly searches |
The average number of monthly searches for a specific keyword. |
metric |
Avg Position |
Avg Position |
The average ranking position of a website or URL in the search engine results. |
metric |
Avg Position Change |
Avg Position Change |
The change in the average ranking position over time. |
dimension |
Below First Page |
Below First Page |
The number of keywords whose rankings are below the first page of search engine results (e.g., rank 11 or lower). |
metric |
Below First Page Change |
Below First Page Change |
The change in the number of keywords ranked below the first page of search results. |
metric |
CPC |
CPC |
The estimated average cost-per-click for a keyword in paid search advertising. |
dimension |
CTR |
CTR |
The Click-Through Rate, which is the percentage of impressions that resulted in a click. |
metric |
CTR Change |
CTR Change |
The change in the Click-Through Rate over time. |
dimension |
Click Share |
Click Share |
The percentage of total clicks a website or URL receives for a set of keywords. |
metric |
Click Share Change |
Click Share Change |
The change in click share over a specified period. |
dimension |
Clicks |
Clicks |
The total number of clicks a website or URL received from search engine results. |
metric |
Clicks Change |
Clicks Change |
The change in the total number of clicks over time. |
dimension |
Competition |
Competition |
The estimated level of competition for a keyword, indicating its difficulty to rank for in paid or organic search. |
dimension |
Current Visits |
Current Visits |
This field represents the number of website visits or traffic recorded for the current reporting period, likely derived from data such as click-through rates, search volume, or Google Search Console data. |
dimension |
Date |
Date |
The specific date for which data is reported or requested. |
dimension |
Dropped |
Dropped |
The number of keywords that have lost their ranking or dropped below a significant ranking threshold. |
metric |
Dropped Change |
Dropped Change |
The change in the count of keywords that have dropped in ranking. |
metric |
Estimated Daily Traffic |
Estimated Daily Traffic |
The estimated daily organic search traffic generated by the tracked keywords. |
dimension |
Estimated Daily Traffic Change |
Estimated Daily Traffic Change |
The change in the estimated daily organic search traffic. |
metric |
Estimated Traffic |
Estimated Traffic |
The estimated number of organic visits a website or URL receives from search engines. |
metric |
Estimated Visits |
Estimated Visits |
The estimated number of organic visits a website or URL receives from search engines. |
metric |
Estimated Visits Change |
Estimated Visits Change |
The change in estimated organic visits over a specified period. |
metric |
First Place |
First Place |
The number of keywords that are ranking in the first position (rank 1) in search engine results. |
metric |
First Place Change |
First Place Change |
The change in the count of keywords ranking in the first position. |
metric |
Impressions |
Impressions |
The total number of times a website or URL was displayed in search engine results. |
metric |
Impressions Change |
Impressions Change |
The change in the total number of impressions over time. |
dimension |
Keyword |
Keyword |
The specific search term being tracked or analyzed. |
dimension |
Keyword Group |
Keyword Group |
A user-defined category for organizing and grouping related keywords. |
dimension |
Keyword Grouping |
Keyword Grouping |
A user-defined category for organizing and grouping related keywords. |
dimension |
Keyword Groups |
Keyword Groups |
A collection of related keywords grouped for better organization and analysis. |
dimension |
Keyword_Count |
Keyword_Count |
The total number of keywords associated with a project or a specific report. |
metric |
Local Searches |
Local Searches |
The number of searches for a keyword within a specific local geographic area. |
dimension |
Location |
Location |
The geographic location associated with the search engine or search results. |
dimension |
Market |
Market |
The geographical or search engine market targeted for rank tracking and data collection. |
dimension |
Market Share |
Market Share |
The percentage of total search traffic a domain captures compared to its competitors for a given set of keywords. |
metric |
Market Share Change |
Market Share Change |
The change in market share percentage over a specified period. |
metric |
Meta description |
Meta description |
The meta description of a page, a short summary of its content for search engine results. |
dimension |
Month |
Month |
The specific month for which data is reported or requested. |
metric |
Moved Down |
Moved Down |
The number of keywords that have moved to a lower position in search engine rankings. |
metric |
Moved Down Change |
Moved Down Change |
The change in the number of keywords that have moved to a lower position in search engine rankings. |
dimension |
Moved Up |
Moved Up |
The number of keywords that have moved to a higher position in search engine rankings. |
metric |
Moved Up Change |
Moved Up Change |
The change in the number of keywords that have moved to a higher position in search engine rankings. |
metric |
Net Gain |
Net Gain |
The overall positive change in keyword rankings or visibility. |
metric |
Net Gain Change |
Net Gain Change |
The change in the overall net gain in keyword rankings or visibility. |
dimension |
Net Loss |
Net Loss |
The overall negative change in keyword rankings or visibility. |
metric |
Net Loss Change |
Net Loss Change |
The change in the overall net loss in keyword rankings or visibility. |
dimension |
Not Ranked |
Not Ranked |
The number of keywords for which the website is not ranked within the tracked search results depth. |
metric |
Not Ranked Change |
Not Ranked Change |
The change in the number of keywords for which the website is not ranked. |
dimension |
On First Page |
On First Page |
The number of keywords whose rankings are on the first page of search engine results (e.g., ranks 1-10). |
metric |
On First Page Change |
On First Page Change |
The change in the number of keywords ranked on the first page of search results. |
metric |
Page |
Page |
The search engine results page (SERP) number where a ranking was found. |
dimension |
Position |
Position |
The ranking position of a website or URL in the search engine results. |
dimension |
Previous Visits |
Previous Visits |
This field indicates the number of website visits or traffic for a prior reporting period, used for comparative analysis against current performance. |
dimension |
Project |
Project |
The name of the project or website being tracked in Advanced Web Ranking. |
dimension |
Ranked |
Ranked |
The total number of keywords for which the website has a measurable ranking. |
metric |
Ranked Change |
Ranked Change |
The change in the total number of keywords for which the website has a measurable ranking. |
dimension |
Search Demand |
Search Demand |
The estimated monthly search volume or demand for a keyword. |
metric |
Search Demand Change |
Search Demand Change |
The change in the estimated monthly search volume or demand for a keyword. |
dimension |
Search Engine |
Search Engine |
The search engine (e.g., Google, Bing) for which data is collected. |
dimension |
Site |
Site |
The domain or website associated with the tracked project. |
dimension |
Snippet |
Snippet |
A short extract of text shown by a search engine in response to a query. |
dimension |
Top 10 |
Top 10 |
A metric indicating if a keyword’s ranking position is within the top 10 search results. |
metric |
Top 10 Change |
Top 10 Change |
The change in the number of keywords ranking in the top 10 search results. |
metric |
Top 20 |
Top 20 |
The number of keywords ranking within the top 20 positions in search engine results. |
metric |
Top 20 Change |
Top 20 Change |
The change in the number of keywords ranking within the top 20 positions. |
metric |
Top 3 |
Top 3 |
The number of keywords ranking within the top 3 positions in search engine results. |
metric |
Top 3 Change |
Top 3 Change |
The change in the number of keywords ranking within the top 3 positions. |
dimension |
Top 30 |
Top 30 |
The number of keywords ranking within the top 30 positions in search engine results. |
metric |
Top 30 Change |
Top 30 Change |
The change in the number of keywords ranking within the top 30 positions. |
metric |
Top 5 |
Top 5 |
A metric indicating if a keyword’s ranking position is within the top 5 search results. |
metric |
Top 5 Change |
Top 5 Change |
The change in the number of keywords ranking in the top 5 search results. |
metric |
Total Click Share |
Total Click Share |
The overall percentage of clicks a domain or URL receives across all tracked keywords or a specific segment. |
metric |
Total Click Share Change |
Total Click Share Change |
The change in the total percentage of clicks a website receives for its tracked keywords. |
metric |
Type |
Type |
This field specifies the category or nature of the SEO report being generated or accessed, such as Ranking, Top Sites, Google Webmaster Tools (GWT), or Visibility. |
dimension |
URL |
URL |
The Uniform Resource Locator (web address) of a page found in search results. |
dimension |
Visibility Percent |
Visibility Percent |
The percentage of visibility a website has in the search results for a given set of keywords. |
metric |
Visibility Percent Change |
Visibility Percent Change |
The change in visibility percentage over a specified period. |
dimension |
Visibility Score |
Visibility Score |
A score representing the overall online visibility of a website in search engine results. |
metric |
Visibility Score Change |
Visibility Score Change |
The change in visibility score over a specified period. |
metric |
Website |
Website |
The domain or website associated with the tracked project. |
dimension |
average_monthly_searches |
average_monthly_searches |
The average number of monthly searches for a specific keyword. |
metric |
competition |
competition |
The estimated level of competition for a keyword, indicating its difficulty to rank for in paid or organic search. |
dimension |
date |
date |
The specific date for which data is reported or requested. |
dimension |
day |
day |
The specific date for which the ranking or other SEO data is reported. |
dimension |
endDate |
endDate |
The end date for the data export or analysis period, formatted as yyyy-MM-dd. |
dimension |
estimated_traffic |
estimated_traffic |
The estimated number of organic visits a website or URL receives from search engines. |
metric |
id |
id |
A unique identifier for an entity such as a project, keyword, search engine, or website. |
dimension |
keyword |
keyword |
The specific search term being tracked or analyzed. |
dimension |
local_searches |
local_searches |
The number of searches for a keyword within a specific local geographic area. |
dimension |
page |
page |
The search engine results page (SERP) number where a ranking was found. |
dimension |
position |
position |
The ranking position of a website or URL in the search engine results. |
metric |
ranking_top_10 |
ranking_top_10 |
A boolean or numerical value indicating if a keyword’s ranking position is within the top 10 search results. |
metric |
ranking_top_5 |
ranking_top_5 |
A boolean or numerical value indicating if a keyword’s ranking position is within the top 5 search results. |
metric |
reporting_date |
reporting_date |
The date for which the report data was generated. |
dimension |
search_engine |
search_engine |
The search engine (e.g., Google, Bing) for which data is collected. |
dimension |
snippet |
snippet |
A short extract of text shown by a search engine in response to a query. |
dimension |
startDate |
startDate |
The start date for the data export or analysis period, formatted as yyyy-MM-dd. |
dimension |
type |
type |
This field denotes the specific type of data or action being performed within the Advanced Web Ranking API, such as exporting ranking data or retrieving visibility metrics. |
dimension |
url |
url |
The Uniform Resource Locator (web address) of a page found in search results. |
dimension |
visibility_score |
visibility_score |
A score representing the overall online visibility of a website in search engine results. |
metric |
website |
website |
The domain or website associated with the tracked project. |
dimension |