Advanced Web Ranking: Most-used fields

The table below gives information about most-used fields that you can import from Advanced Web Ranking. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Average monthly searches	Average monthly searches	The average number of monthly searches for a specific keyword.	metric
CPC	CPC	The estimated average cost-per-click for a keyword in paid search advertising.	dimension
Competition	Competition	The estimated level of competition for a keyword, indicating its difficulty to rank for in paid or organic search.	dimension
Date	Date	The specific date for which data is reported or requested.	dimension
Estimated Daily Traffic	Estimated Daily Traffic	The estimated daily organic search traffic generated by the tracked keywords.	dimension
Estimated Traffic	Estimated Traffic	An estimated volume of organic traffic a website receives from search engines, often calculated based on keyword rankings and search volume.	dimension
Keyword	Keyword	The specific search term being tracked or analyzed.	dimension
Keyword Group	Keyword Group	A user-defined category for organizing and grouping related keywords.	dimension
Local Searches	Local Searches	The number of searches for a keyword within a specific local geographic area.	dimension
Page	Page	The search engine results page (SERP) number where a ranking was found.	dimension
Position	Position	The ranking position of a website or URL in the search engine results.	dimension
Project	Project	The name of the project or website being tracked in Advanced Web Ranking.	dimension
Search Engine	Search Engine	The search engine (e.g., Google, Bing) for which data is collected.	dimension
Snippet	Snippet	A short extract of text shown by a search engine in response to a query.	dimension
URL	URL	The Uniform Resource Locator (web address) of a page found in search results.	dimension
Website	Website	The domain or website associated with the tracked project.	dimension
id	id	The unique identifier for an Advanced Web Ranking project. This ID is used to specify which project’s data (such as rankings, top sites, Google Webmaster Tools data, or visibility metrics) should be retrieved or managed via the API.	metric