Advanced Web Ranking: Most-used fields#
The table below gives information about most-used fields that you can import from Advanced Web Ranking. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Average monthly searches |
Average monthly searches |
The average number of monthly searches for a specific keyword. |
metric |
CPC |
CPC |
The estimated average cost-per-click for a keyword in paid search advertising. |
dimension |
Competition |
Competition |
The estimated level of competition for a keyword, indicating its difficulty to rank for in paid or organic search. |
dimension |
Date |
Date |
The specific date for which data is reported or requested. |
dimension |
Estimated Daily Traffic |
Estimated Daily Traffic |
The estimated daily organic search traffic generated by the tracked keywords. |
dimension |
Estimated Traffic |
Estimated Traffic |
The Estimated Traffic metric represents the maximum daily traffic a website might receive from its top 20 rankings for each tracked keyword. This is calculated based on the keyword’s search volume and Click Share. For a group of keywords, it reflects the maximum daily traffic the selected set of keywords can bring, derived by dividing the monthly Estimated Visits by 30. |
dimension |
Keyword |
Keyword |
The specific search term being tracked or analyzed. |
dimension |
Keyword Group |
Keyword Group |
A user-defined category for organizing and grouping related keywords. |
dimension |
Local Searches |
Local Searches |
The number of searches for a keyword within a specific local geographic area. |
dimension |
Page |
Page |
The search engine results page (SERP) number where a ranking was found. |
dimension |
Position |
Position |
The ranking position of a website or URL in the search engine results. |
dimension |
Project |
Project |
The name of the project or website being tracked in Advanced Web Ranking. |
dimension |
Search Engine |
Search Engine |
The search engine (e.g., Google, Bing) for which data is collected. |
dimension |
Snippet |
Snippet |
A short extract of text shown by a search engine in response to a query. |
dimension |
URL |
URL |
The Uniform Resource Locator (web address) of a page found in search results. |
dimension |
Website |
Website |
The domain or website associated with the tracked project. |
dimension |