Stackline: Most-used fields

The table below gives information about most-used fields that you can import from Stackline. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Brand	Brand	The name of the brand associated with a product or data point.	dimension
Category	Category	The general category a product belongs to.	dimension
Model Number	Model Number	Unique identifier assigned to a specific product model, often used for inventory management and sales tracking.	dimension
Rating	Rating	The average star rating given by customers in their reviews for a product. This field is used in ‘atlas-ratings-reviews’ and ‘beacon-ratings-reviews’ reports to assess product sentiment.	metric
Retail Sales	Retail Sales	The total revenue generated from product sales to consumers through retail channels. This is a key metric in ‘atlas-sales’ and ‘beacon-sales’ reports.	metric
Retailer ID	Retailer ID	A unique identifier for the retailer where the product is sold. Stackline integrates with 18 major retailers (e.g., Amazon, Walmart, Target), identified by integer IDs (e.g., 1 for Amazon.com).	metric
Retailer Name	Retailer Name	The name of the retailer selling the product (e.g., Amazon, Walmart, Target).	dimension
Retailer SKU	Retailer SKU	The Stock Keeping Unit (SKU) identifier assigned by the specific retailer for a product.	dimension
Reviews Count	Reviews Count	The total number of customer reviews for a product. This field is a key metric in ‘atlas-ratings-reviews’ and ‘beacon-ratings-reviews’ reports.	metric
Subcategory	Subcategory	The sub-category a product belongs to.	dimension
Title	Title	The main title of a product listing. This is relevant for ‘atlas-content-score’ and ‘beacon-content-score’ reports.	dimension
UPC	UPC	The Universal Product Code, a 12-digit barcode symbology that is widely used in the United States, Canada, the United Kingdom, Australia, New Zealand, and other countries for tracking trade items in stores.	metric
Week Ending	Week Ending	The end date of the week for which the data is reported. Stackline uses weekly periods (ISO YYYYWW format).	dimension
Week ID	Week ID	A unique identifier representing a specific ISO week for which data is collected.	metric
end_date_week	end_date_week	The end date of the week for which the data is reported. Stackline uses weekly periods (ISO YYYYWW format).	dimension
start_date_week	start_date_week	The start date of the week for which the data is reported. Stackline uses weekly periods (ISO YYYYWW format).	dimension