Fanpage Karma: Most-used fields

The table below gives information about most-used fields that you can import from Fanpage Karma. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
channel_dislikes_count.formatted_value	channel_dislikes_count.formatted_value	The formatted value of the total number of dislikes on Videos and Shorts published on the YouTube channel within the selected period.	metric
channel_dislikes_count.title	channel_dislikes_count.title	The title for the metric representing the total number of dislikes on Videos and Shorts published on the YouTube channel.	dimension
channel_dislikes_count.value	channel_dislikes_count.value	The raw numerical value of the total number of dislikes on Videos and Shorts published on the YouTube channel within the selected period.	metric
channel_shorts_comments_count	channel_shorts_comments_count	The total number of comments on Shorts published on the YouTube channel within the selected period.	dimension
channel_shorts_comments_count.formatted_value	channel_shorts_comments_count.formatted_value	The formatted value of the total number of comments on Shorts published on the YouTube channel within the selected period.	metric
channel_shorts_comments_count.title	channel_shorts_comments_count.title	The title for the metric representing the total number of comments on Shorts published on the YouTube channel.	dimension
channel_shorts_comments_count.value	channel_shorts_comments_count.value	The raw numerical value of the total number of comments on Shorts published on the YouTube channel within the selected period.	metric
channel_shorts_likes_count	channel_shorts_likes_count	The total number of likes on Shorts published on the YouTube channel within the selected period.	dimension
channel_shorts_likes_count.formatted_value	channel_shorts_likes_count.formatted_value	The formatted value of the total number of likes on Shorts published on the YouTube channel within the selected period.	metric
channel_shorts_likes_count.title	channel_shorts_likes_count.title	The title for the metric representing the total number of likes on Shorts published on the YouTube channel.	dimension
channel_shorts_likes_count.value	channel_shorts_likes_count.value	The raw numerical value of the total number of likes on Shorts published on the YouTube channel within the selected period.	metric
channel_shorts_likes_dislikes_comments_count	channel_shorts_likes_dislikes_comments_count	The total number of likes, dislikes, and comments on Shorts published on the YouTube channel within the selected period.	dimension
channel_shorts_likes_dislikes_comments_count.formatted_value	channel_shorts_likes_dislikes_comments_count.formatted_value	The formatted value of the total number of likes, dislikes, and comments on Shorts published on the YouTube channel within the selected period.	dimension
channel_shorts_likes_dislikes_comments_count.title	channel_shorts_likes_dislikes_comments_count.title	The title for the metric representing the total number of likes, dislikes, and comments on Shorts published on the YouTube channel.	dimension
channel_shorts_likes_dislikes_comments_count.value	channel_shorts_likes_dislikes_comments_count.value	The raw numerical value of the total number of likes, dislikes, and comments on Shorts published on the YouTube channel within the selected period.	metric
channel_shorts_video_view_count	channel_shorts_video_view_count	The total number of views for Shorts published on the YouTube channel within the selected period.	dimension
channel_shorts_video_view_count.formatted_value	channel_shorts_video_view_count.formatted_value	The formatted value of the total number of views for Shorts published on the YouTube channel within the selected period.	dimension
channel_shorts_video_view_count.title	channel_shorts_video_view_count.title	The title for the metric representing the total number of views for Shorts published on the YouTube channel.	dimension
channel_shorts_video_view_count.value	channel_shorts_video_view_count.value	The raw numerical value of the total number of views for Shorts published on the YouTube channel within the selected period.	metric
channel_videos_comments_count	channel_videos_comments_count	The total number of comments on videos published on the YouTube channel within the selected period, excluding Shorts.	dimension
channel_videos_comments_count.formatted_value	channel_videos_comments_count.formatted_value	The formatted value of the total number of comments on videos published on the YouTube channel within the selected period, excluding Shorts.	metric
channel_videos_comments_count.title	channel_videos_comments_count.title	The title for the metric representing the total number of comments on videos published on the YouTube channel, excluding Shorts.	dimension
channel_videos_comments_count.value	channel_videos_comments_count.value	The raw numerical value of the total number of comments on videos published on the YouTube channel within the selected period, excluding Shorts.	metric
channel_videos_likes_count	channel_videos_likes_count	The total number of likes on videos published on the YouTube channel within the selected period, excluding Shorts.	dimension
channel_videos_likes_count.formatted_value	channel_videos_likes_count.formatted_value	The formatted value of the total number of likes on videos published on the YouTube channel within the selected period, excluding Shorts.	dimension
channel_videos_likes_count.title	channel_videos_likes_count.title	The title for the metric representing the total number of likes on videos published on the YouTube channel, excluding Shorts.	dimension
channel_videos_likes_count.value	channel_videos_likes_count.value	The raw numerical value of the total number of likes on videos published on the YouTube channel within the selected period, excluding Shorts.	metric
channel_videos_likes_dislikes_comments_count	channel_videos_likes_dislikes_comments_count	The total number of likes, dislikes, and comments on videos published on the YouTube channel within the selected period, excluding Shorts.	dimension
channel_videos_likes_dislikes_comments_count.formatted_value	channel_videos_likes_dislikes_comments_count.formatted_value	The formatted value of the total number of likes, dislikes, and comments on videos published on the YouTube channel within the selected period, excluding Shorts.	dimension
channel_videos_likes_dislikes_comments_count.title	channel_videos_likes_dislikes_comments_count.title	The title for the metric representing the total number of likes, dislikes, and comments on videos published on the YouTube channel, excluding Shorts.	dimension
channel_videos_likes_dislikes_comments_count.value	channel_videos_likes_dislikes_comments_count.value	The raw numerical value of the total number of likes, dislikes, and comments on videos published on the YouTube channel within the selected period, excluding Shorts.	metric
channel_videos_video_view_count	channel_videos_video_view_count	The total number of views for videos published on the YouTube channel within the selected period, excluding Shorts.	dimension
channel_videos_video_view_count.formatted_value	channel_videos_video_view_count.formatted_value	The formatted value of the total number of views for videos published on the YouTube channel within the selected period, excluding Shorts.	metric
channel_videos_video_view_count.title	channel_videos_video_view_count.title	The title for the metric representing the total number of views for videos published on the YouTube channel, excluding Shorts.	dimension
channel_videos_video_view_count.value	channel_videos_video_view_count.value	The raw numerical value of the total number of views for videos published on the YouTube channel within the selected period, excluding Shorts.	metric
channel_videos_videos_count	channel_videos_videos_count	The total number of videos, excluding Shorts, published on the YouTube channel within the selected time period.	dimension
channel_videos_videos_count.formatted_value	channel_videos_videos_count.formatted_value	The formatted value of the total number of videos, excluding Shorts, published on the YouTube channel within the selected time period.	metric
channel_videos_videos_count.title	channel_videos_videos_count.title	The title for the metric representing the total number of videos, excluding Shorts, published on the YouTube channel.	dimension
channel_videos_videos_count.value	channel_videos_videos_count.value	The raw numerical value of the total number of videos, excluding Shorts, published on the YouTube channel within the selected time period.	metric
date	date	The date of the social media post or the specific day for which KPI data is reported, in UTC format.	dimension
date_from	date_from	The start date of the period for which the data is reported, in ‘YYYY-MM-DD’ format.	dimension
date_until	date_until	The end date of the period for which the data is reported, in ‘YYYY-MM-DD’ format.	dimension
facebook_reel_reactions_count	facebook_reel_reactions_count	The total number of reactions on Facebook Reels published in the selected period. This metric is deprecated as Facebook unified Reels and videos in October 2025; please use the combined Reel/video metric instead.	dimension
facebook_reel_reactions_count.formatted_value	facebook_reel_reactions_count.formatted_value	The formatted value of the total number of reactions on Facebook Reels published in the selected period. This metric is deprecated.	metric
facebook_reel_reactions_count.title	facebook_reel_reactions_count.title	The title for the metric representing the total number of reactions on Facebook Reels. This metric is deprecated.	dimension
facebook_reel_reactions_count.value	facebook_reel_reactions_count.value	The raw numerical value of the total number of reactions on Facebook Reels published in the selected period. This metric is deprecated.	metric
facebook_reel_total_count	facebook_reel_total_count	The total number of Facebook Reels published in the selected period. This metric is deprecated as Facebook unified Reels and videos in October 2025; please use the combined Reel/video metric instead.	dimension
facebook_reel_total_count.formatted_value	facebook_reel_total_count.formatted_value	The formatted value of the total number of Facebook Reels published in the selected period. This metric is deprecated.	metric
facebook_reel_total_count.title	facebook_reel_total_count.title	The title for the metric representing the total number of Facebook Reels. This metric is deprecated.	dimension
facebook_reel_total_count.value	facebook_reel_total_count.value	The raw numerical value of the total number of Facebook Reels published in the selected period. This metric is deprecated.	metric
facebook_reel_total_engagement_count	facebook_reel_total_engagement_count	The total number of reactions, comments, and shares on Facebook Reels published in the selected period. This metric is deprecated as Facebook unified Reels and videos in October 2025; please use the combined Reel/video metric instead.	dimension
facebook_reel_total_engagement_count.formatted_value	facebook_reel_total_engagement_count.formatted_value	The formatted value of the total number of reactions, comments, and shares on Facebook Reels published in the selected period. This metric is deprecated.	dimension
facebook_reel_total_engagement_count.title	facebook_reel_total_engagement_count.title	The title for the metric representing the total number of reactions, comments, and shares on Facebook Reels. This metric is deprecated.	dimension
facebook_reel_total_engagement_count.value	facebook_reel_total_engagement_count.value	The raw numerical value of the total number of reactions, comments, and shares on Facebook Reels published in the selected period. This metric is deprecated.	metric
facebook_video_anger_count	facebook_video_anger_count	The number of ‘angry’ reactions on your Facebook Reels/videos published in the selected period.	dimension
facebook_video_anger_count.formatted_value	facebook_video_anger_count.formatted_value	The formatted value of the number of ‘angry’ reactions on your Facebook Reels/videos published in the selected period.	metric
facebook_video_anger_count.title	facebook_video_anger_count.title	The title for the metric representing the number of ‘angry’ reactions on Facebook Reels/videos.	dimension
facebook_video_anger_count.value	facebook_video_anger_count.value	The raw numerical value of the number of ‘angry’ reactions on your Facebook Reels/videos published in the selected period.	metric
facebook_video_comments_count	facebook_video_comments_count	The total number of comments on your Facebook Reels/videos published in the selected period.	dimension
facebook_video_comments_count.formatted_value	facebook_video_comments_count.formatted_value	The formatted value of the total number of comments on your Facebook Reels/videos published in the selected period.	metric
facebook_video_comments_count.title	facebook_video_comments_count.title	The title for the metric representing the total number of comments on Facebook Reels/videos.	dimension
facebook_video_comments_count.value	facebook_video_comments_count.value	The raw numerical value of the total number of comments on your Facebook Reels/videos published in the selected period.	metric
facebook_video_haha_count	facebook_video_haha_count	The number of ‘haha’ reactions on your Facebook Reels/videos published in the selected period.	dimension
facebook_video_haha_count.formatted_value	facebook_video_haha_count.formatted_value	The formatted value of the number of ‘haha’ reactions on your Facebook Reels/videos published in the selected period.	metric
facebook_video_haha_count.title	facebook_video_haha_count.title	The title for the metric representing the number of ‘haha’ reactions on Facebook Reels/videos.	dimension
facebook_video_haha_count.value	facebook_video_haha_count.value	The raw numerical value of the number of ‘haha’ reactions on your Facebook Reels/videos published in the selected period.	metric
facebook_video_likes_count	facebook_video_likes_count	The total number of ‘like’ reactions on your Facebook Reels/videos published in the selected period.	dimension
facebook_video_likes_count.formatted_value	facebook_video_likes_count.formatted_value	The formatted value of the total number of ‘like’ reactions on your Facebook Reels/videos published in the selected period.	dimension
facebook_video_likes_count.title	facebook_video_likes_count.title	The title for the metric representing the total number of ‘like’ reactions on Facebook Reels/videos.	dimension
facebook_video_likes_count.value	facebook_video_likes_count.value	The raw numerical value of the total number of ‘like’ reactions on your Facebook Reels/videos published in the selected period.	metric
facebook_video_love_count	facebook_video_love_count	The number of ‘love’ reactions on your Facebook Reels/videos published in the selected period.	dimension
facebook_video_love_count.formatted_value	facebook_video_love_count.formatted_value	The formatted value of the number of ‘love’ reactions on your Facebook Reels/videos published in the selected period.	metric
facebook_video_love_count.title	facebook_video_love_count.title	The title for the metric representing the number of ‘love’ reactions on Facebook Reels/videos.	dimension
facebook_video_love_count.value	facebook_video_love_count.value	The raw numerical value of the number of ‘love’ reactions on your Facebook Reels/videos published in the selected period.	metric
facebook_video_reactions_count	facebook_video_reactions_count	The total number of reactions on your Facebook Reels/videos published in the selected period.	dimension
facebook_video_reactions_count.formatted_value	facebook_video_reactions_count.formatted_value	The formatted value of the total number of reactions on your Facebook Reels/videos published in the selected period.	metric
facebook_video_reactions_count.title	facebook_video_reactions_count.title	The title for the metric representing the total number of reactions on Facebook Reels/videos.	dimension
facebook_video_reactions_count.value	facebook_video_reactions_count.value	The raw numerical value of the total number of reactions on your Facebook Reels/videos published in the selected period.	metric
facebook_video_shares_count	facebook_video_shares_count	The total number of shares of your Facebook Reels/videos published in the selected period.	dimension
facebook_video_shares_count.formatted_value	facebook_video_shares_count.formatted_value	The formatted value of the total number of shares of your Facebook Reels/videos published in the selected period.	metric
facebook_video_shares_count.title	facebook_video_shares_count.title	The title for the metric representing the total number of shares of Facebook Reels/videos.	dimension
facebook_video_shares_count.value	facebook_video_shares_count.value	The raw numerical value of the total number of shares of your Facebook Reels/videos published in the selected period.	metric
facebook_video_sorry_count	facebook_video_sorry_count	The number of ‘sad’ reactions on your Facebook Reels/videos published in the selected period.	dimension
facebook_video_sorry_count.formatted_value	facebook_video_sorry_count.formatted_value	The formatted value of the number of ‘sad’ reactions on your Facebook Reels/videos published in the selected period.	metric
facebook_video_sorry_count.title	facebook_video_sorry_count.title	The title for the metric representing the number of ‘sad’ reactions on Facebook Reels/videos.	dimension
facebook_video_sorry_count.value	facebook_video_sorry_count.value	The raw numerical value of the number of ‘sad’ reactions on your Facebook Reels/videos published in the selected period.	metric
facebook_video_thankful_count	facebook_video_thankful_count	The number of ‘thankful’ reactions on your Facebook Reels/videos published in the selected period.	dimension
facebook_video_thankful_count.formatted_value	facebook_video_thankful_count.formatted_value	The formatted value of the number of ‘thankful’ reactions on your Facebook Reels/videos published in the selected period.	metric
facebook_video_thankful_count.title	facebook_video_thankful_count.title	The title for the metric representing the number of ‘thankful’ reactions on Facebook Reels/videos.	dimension
facebook_video_thankful_count.value	facebook_video_thankful_count.value	The raw numerical value of the number of ‘thankful’ reactions on your Facebook Reels/videos published in the selected period.	metric
facebook_video_total_count	facebook_video_total_count	The total number of Facebook Reels/videos published in the selected period. As of October 2025, Facebook unified Reels and videos, so this metric combines both.	dimension
facebook_video_total_count.formatted_value	facebook_video_total_count.formatted_value	The formatted value of the total number of Facebook Reels/videos published in the selected period.	metric
facebook_video_total_count.title	facebook_video_total_count.title	The title for the metric representing the total number of Facebook Reels/videos.	dimension
facebook_video_total_count.value	facebook_video_total_count.value	The raw numerical value of the total number of Facebook Reels/videos published in the selected period.	metric
facebook_video_total_engagement_count	facebook_video_total_engagement_count	The total number of reactions, comments, and shares on your Facebook Reels/videos published in the selected period.	dimension
facebook_video_total_engagement_count.formatted_value	facebook_video_total_engagement_count.formatted_value	The formatted value of the total number of reactions, comments, and shares on your Facebook Reels/videos published in the selected period.	dimension
facebook_video_total_engagement_count.title	facebook_video_total_engagement_count.title	The title for the metric representing the total reactions, comments, and shares of Facebook Reels/videos.	dimension
facebook_video_total_engagement_count.value	facebook_video_total_engagement_count.value	The raw numerical value of the total number of reactions, comments, and shares on your Facebook Reels/videos published in the selected period.	metric
facebook_video_wow_count	facebook_video_wow_count	The number of ‘wow’ reactions on your Facebook Reels/videos published in the selected period.	dimension
facebook_video_wow_count.formatted_value	facebook_video_wow_count.formatted_value	The formatted value of the number of ‘wow’ reactions on your Facebook Reels/videos published in the selected period.	metric
facebook_video_wow_count.title	facebook_video_wow_count.title	The title for the metric representing the number of ‘wow’ reactions on Facebook Reels/videos.	dimension
facebook_video_wow_count.value	facebook_video_wow_count.value	The raw numerical value of the number of ‘wow’ reactions on your Facebook Reels/videos published in the selected period.	metric
id	id	The unique identifier of a social media post or story.	dimension
image	image	The URL of the image associated with a social media post or story.	dimension
link	link	The direct URL to the social media post or story.	dimension
media_views	media_views	The total number of impressions or views for all posts published during the selected period. This includes replays and views from organic and paid distribution.	dimension
media_views.formatted_value	media_views.formatted_value	The formatted value of the total impressions or views for all posts published during the selected period.	metric
media_views.title	media_views.title	The title for the metric representing the total impressions or views of posts.	dimension
media_views.value	media_views.value	The raw numerical value of the total impressions or views for all posts published during the selected period.	metric
message	message	The text content or message of the social media post.	dimension
network	network	The social media platform from which the data was collected (e.g., facebook, instagram, youtube, pinterest, linkedin, tiktok).	dimension
page_ad_value.formatted_value	page_ad_value.formatted_value	The formatted value representing the estimated advertising value (in USD) derived from the estimated reach of posts, based on an average cost per impression (CPM).	dimension
page_ad_value.title	page_ad_value.title	The title for the metric representing the Ad-Value (USD) of a page.	dimension
page_ad_value.value	page_ad_value.value	The raw numerical value representing the estimated advertising value (in USD) derived from the estimated reach of posts, based on an average cost per impression (CPM).	metric
page_link_posts_count	page_link_posts_count	The number of posts in URL format published on the Facebook page within the selected period.	dimension
page_link_posts_count.formatted_value	page_link_posts_count.formatted_value	The formatted value of the number of link posts published on the Facebook page within the selected period.	metric
page_link_posts_count.title	page_link_posts_count.title	The title for the metric representing the number of link posts on a Facebook page.	dimension
page_link_posts_count.value	page_link_posts_count.value	The raw numerical value of the number of link posts published on the Facebook page within the selected period.	metric
page_picture_posts_count	page_picture_posts_count	The total number of posts in picture format published on the Facebook page within the selected period.	dimension
page_picture_posts_count.formatted_value	page_picture_posts_count.formatted_value	The formatted value of the total number of picture posts published on the Facebook page within the selected period.	metric
page_picture_posts_count.title	page_picture_posts_count.title	The title for the metric representing the number of picture posts on a Facebook page.	dimension
page_picture_posts_count.value	page_picture_posts_count.value	The raw numerical value of the total number of picture posts published on the Facebook page within the selected period.	metric
page_posts_comments_count	page_posts_comments_count	The total number of comments on posts (including comments on these comments) published on the Facebook page within the selected period.	dimension
page_posts_comments_count.formatted_value	page_posts_comments_count.formatted_value	The formatted value of the total number of comments on posts (including comments on these comments) published on the Facebook page within the selected period.	dimension
page_posts_comments_count.title	page_posts_comments_count.title	The title for the metric representing the total number of comments on posts.	dimension
page_posts_comments_count.value	page_posts_comments_count.value	The raw numerical value of the total number of comments on posts (including comments on these comments) published on the Facebook page within the selected period.	metric
page_posts_comments_count_first_level.formatted_value	page_posts_comments_count_first_level.formatted_value	The formatted value of the number of primary comments (excluding replies to comments) on posts published on the Facebook page within the selected period.	metric
page_posts_comments_count_first_level.title	page_posts_comments_count_first_level.title	The title for the metric representing the number of primary comments (excluding replies) on posts.	dimension
page_posts_comments_count_first_level.value	page_posts_comments_count_first_level.value	The raw numerical value of the number of primary comments (excluding replies to comments) on posts published on the Facebook page within the selected period.	metric
page_posts_comments_count_second_level.formatted_value	page_posts_comments_count_second_level.formatted_value	The formatted value of the number of secondary comments (sub-comments on primary comments) on posts published on the Facebook page within the selected period.	metric
page_posts_comments_count_second_level.title	page_posts_comments_count_second_level.title	The title for the metric representing the number of secondary comments (sub-comments) on posts.	dimension
page_posts_comments_count_second_level.value	page_posts_comments_count_second_level.value	The raw numerical value of the number of secondary comments (sub-comments on primary comments) on posts published on the Facebook page within the selected period.	metric
page_posts_likes_count	page_posts_likes_count	The total number of ‘like’ reactions on posts published on the Facebook page within the selected period.	dimension
page_posts_likes_count.formatted_value	page_posts_likes_count.formatted_value	The formatted value of the total number of ‘like’ reactions on posts published on the Facebook page within the selected period.	dimension
page_posts_likes_count.title	page_posts_likes_count.title	The title for the metric representing the total number of likes on posts.	dimension
page_posts_likes_count.value	page_posts_likes_count.value	The raw numerical value of the total number of ‘like’ reactions on posts published on the Facebook page within the selected period.	metric
page_posts_reactions.formatted_value	page_posts_reactions.formatted_value	The formatted value of the total number of reactions (like, love, haha, thankful, wow, sad, angry) on posts published on the Facebook page within the selected period.	metric
page_posts_reactions.title	page_posts_reactions.title	The title for the metric representing the total number of reactions on posts.	dimension
page_posts_reactions.value	page_posts_reactions.value	The raw numerical value of the total number of reactions (like, love, haha, thankful, wow, sad, angry) on posts published on the Facebook page within the selected period.	metric
page_posts_reactions_anger.formatted_value	page_posts_reactions_anger.formatted_value	The formatted value of the number of ‘angry’ reactions on posts published on the Facebook page within the selected period.	metric
page_posts_reactions_anger.title	page_posts_reactions_anger.title	The title for the metric representing the number of ‘angry’ reactions on posts.	dimension
page_posts_reactions_anger.value	page_posts_reactions_anger.value	The raw numerical value of the number of ‘angry’ reactions on posts published on the Facebook page within the selected period.	metric
page_posts_reactions_care.formatted_value	page_posts_reactions_care.formatted_value	The formatted value of the number of ‘care’ reactions on posts published on the Facebook page within the selected period.	metric
page_posts_reactions_care.title	page_posts_reactions_care.title	The title for the metric representing the number of ‘care’ reactions on posts.	dimension
page_posts_reactions_care.value	page_posts_reactions_care.value	The raw numerical value of the number of ‘care’ reactions on posts published on the Facebook page within the selected period.	metric
page_posts_reactions_haha.formatted_value	page_posts_reactions_haha.formatted_value	The formatted value of the number of ‘haha’ reactions on posts published on the Facebook page within the selected period.	dimension
page_posts_reactions_haha.title	page_posts_reactions_haha.title	The title for the metric representing the number of ‘haha’ reactions on posts.	dimension
page_posts_reactions_haha.value	page_posts_reactions_haha.value	The raw numerical value of the number of ‘haha’ reactions on posts published on the Facebook page within the selected period.	metric
page_posts_reactions_love.formatted_value	page_posts_reactions_love.formatted_value	The formatted value of the number of ‘love’ reactions on posts published on the Facebook page within the selected period.	metric
page_posts_reactions_love.title	page_posts_reactions_love.title	The title for the metric representing the number of ‘love’ reactions on posts.	dimension
page_posts_reactions_love.value	page_posts_reactions_love.value	The numerical count of ‘love’ reactions on posts published within the selected time period.	metric
page_posts_reactions_sorry.formatted_value	page_posts_reactions_sorry.formatted_value	The formatted string representation of the ‘sad’ reactions on posts published within the selected time period.	metric
page_posts_reactions_sorry.title	page_posts_reactions_sorry.title	The title of the ‘sad’ reactions metric for posts.	dimension
page_posts_reactions_sorry.value	page_posts_reactions_sorry.value	The numerical count of ‘sad’ reactions on posts published within the selected time period.	metric
page_posts_reactions_thankful.formatted_value	page_posts_reactions_thankful.formatted_value	The formatted string representation of the ‘thankful’ reactions on posts published within the selected time period.	metric
page_posts_reactions_thankful.title	page_posts_reactions_thankful.title	The title of the ‘thankful’ reactions metric for posts.	dimension
page_posts_reactions_thankful.value	page_posts_reactions_thankful.value	The numerical count of ‘thankful’ reactions on posts published within the selected time period.	metric
page_posts_reactions_wow.formatted_value	page_posts_reactions_wow.formatted_value	The formatted string representation of the ‘wow’ reactions on posts published within the selected time period.	metric
page_posts_reactions_wow.title	page_posts_reactions_wow.title	The title of the ‘wow’ reactions metric for posts.	dimension
page_posts_reactions_wow.value	page_posts_reactions_wow.value	The numerical count of ‘wow’ reactions on posts published within the selected time period.	metric
page_posts_shares_count	page_posts_shares_count	The total number of shares, reposts, or quotes on posts published within the selected time period.	dimension
page_posts_shares_count.formatted_value	page_posts_shares_count.formatted_value	The formatted string representation of the total number of shares, reposts, or quotes on posts published within the selected time period.	dimension
page_posts_shares_count.title	page_posts_shares_count.title	The title of the total number of shares, reposts, or quotes metric for posts.	dimension
page_posts_shares_count.value	page_posts_shares_count.value	The numerical count of shares, reposts, or quotes on posts published within the selected time period.	metric
page_total_engagement_count	page_total_engagement_count	The sum of public interactions (reactions, comments, shares, etc.) on all posts within the selected time period.	dimension
page_total_engagement_count.formatted_value	page_total_engagement_count.formatted_value	The formatted string representation of the total engagement count (reactions, comments, and shares) on posts within the selected time period.	metric
page_total_engagement_count.title	page_total_engagement_count.title	The title of the total engagement count metric (Reactions, Comments & Shares) for posts.	dimension
page_total_engagement_count.value	page_total_engagement_count.value	The numerical sum of public interactions (reactions, comments, shares, etc.) on all posts within the selected time period.	metric
page_video_posts_count	page_video_posts_count	The total number of video posts published within the selected time period.	dimension
page_video_posts_count.formatted_value	page_video_posts_count.formatted_value	The formatted string representation of the total number of video posts published within the selected time period.	metric
page_video_posts_count.title	page_video_posts_count.title	The title of the total number of video posts metric.	dimension
page_video_posts_count.value	page_video_posts_count.value	The numerical count of video posts published within the selected time period.	metric
post_comments_sentiment_neg_count	post_comments_sentiment_neg_count	The total number of comments on posts that have a negative sentiment. This metric is publicly available for Facebook and YouTube.	dimension
post_comments_sentiment_neg_count.formatted_value	post_comments_sentiment_neg_count.formatted_value	The formatted string representation of the total number of comments on posts that have a negative sentiment.	metric
post_comments_sentiment_neg_count.title	post_comments_sentiment_neg_count.title	The title for the count of comments on posts with negative sentiment.	dimension
post_comments_sentiment_neg_count.value	post_comments_sentiment_neg_count.value	The numerical count of comments on posts that have a negative sentiment. This metric is publicly available for Facebook and YouTube.	metric
post_comments_sentiment_pos_count	post_comments_sentiment_pos_count	The total number of comments on posts that have a positive sentiment. This metric is publicly available for Facebook and YouTube.	dimension
post_comments_sentiment_pos_count.formatted_value	post_comments_sentiment_pos_count.formatted_value	The formatted string representation of the total number of comments on posts that have a positive sentiment.	metric
post_comments_sentiment_pos_count.title	post_comments_sentiment_pos_count.title	The title for the count of comments on posts with positive sentiment.	dimension
post_comments_sentiment_pos_count.value	post_comments_sentiment_pos_count.value	The numerical count of comments on posts that have a positive sentiment. This metric is publicly available for Facebook and YouTube.	metric
post_text_sentiment_neg_count	post_text_sentiment_neg_count	The total number of posts with a negative sentiment detected in their text message.	dimension
post_text_sentiment_neg_count.formatted_value	post_text_sentiment_neg_count.formatted_value	The formatted string representation of the total number of posts with a negative sentiment in their text message.	metric
post_text_sentiment_neg_count.title	post_text_sentiment_neg_count.title	The title for the count of posts with negative sentiment in their text message.	dimension
post_text_sentiment_neg_count.value	post_text_sentiment_neg_count.value	The numerical count of posts with a negative sentiment detected in their text message.	metric
post_text_sentiment_pos_count	post_text_sentiment_pos_count	The total number of posts with a positive sentiment detected in their text message.	dimension
post_text_sentiment_pos_count.formatted_value	post_text_sentiment_pos_count.formatted_value	The formatted string representation of the total number of posts with a positive sentiment in their text message.	metric
post_text_sentiment_pos_count.title	post_text_sentiment_pos_count.title	The title for the count of posts with positive sentiment in their text message.	dimension
post_text_sentiment_pos_count.value	post_text_sentiment_pos_count.value	The numerical count of posts with a positive sentiment detected in their text message.	metric
profile_id	profile_id	The unique identifier for a social media profile, used to retrieve data from the Fanpage Karma API.	dimension
profile_media_count_carousel	profile_media_count_carousel	The number of carousel posts published by the profile within the selected time period.	dimension
profile_media_count_carousel.formatted_value	profile_media_count_carousel.formatted_value	The formatted string representation of the number of carousel posts published within the selected time period.	metric
profile_media_count_carousel.title	profile_media_count_carousel.title	The title for the count of carousel posts.	dimension
profile_media_count_carousel.value	profile_media_count_carousel.value	The numerical count of carousel posts published by the profile within the selected time period.	metric
profile_name	profile_name	The name of the social media profile. For Pinterest, this is used as the profile ID in the API.	dimension
profile_retweets	profile_retweets	The total number of retweets for a profile’s content. This metric is applicable to platforms like X / Twitter where content can be retweeted or shared.	dimension
profile_retweets.description	profile_retweets.description	A textual description of the profile’s total retweets metric.	dimension
profile_retweets.formatted_value	profile_retweets.formatted_value	The formatted string representation of the total retweets count, often including units or abbreviations (e.g., ‘12k’).	metric
profile_retweets.title	profile_retweets.title	The display title for the profile’s total retweets metric.	dimension
profile_retweets.value	profile_retweets.value	The raw numerical value of the total retweets for a profile.	metric
profile_tweets_excluding_retweets.description	profile_tweets_excluding_retweets.description	A textual description of the profile’s original tweets count, excluding retweets.	dimension
profile_tweets_excluding_retweets.formatted_value	profile_tweets_excluding_retweets.formatted_value	The formatted string representation of the profile’s original tweets count, excluding retweets.	metric
profile_tweets_excluding_retweets.title	profile_tweets_excluding_retweets.title	The display title for the profile’s original tweets count, excluding retweets.	dimension
profile_tweets_excluding_retweets.value	profile_tweets_excluding_retweets.value	The raw numerical value of the profile’s original tweets count, excluding retweets.	metric
tiktoker_post_app_download_clicks	tiktoker_post_app_download_clicks	The total number of clicks on an app download link from users who visited the profile page through the profile’s posts. This data is available for Registered Business Accounts.	dimension
tiktoker_post_app_download_clicks.formatted_value	tiktoker_post_app_download_clicks.formatted_value	The formatted string representation of the total number of app download link clicks via posts.	metric
tiktoker_post_app_download_clicks.title	tiktoker_post_app_download_clicks.title	The title for the app download link clicks metric via posts.	dimension
tiktoker_post_app_download_clicks.value	tiktoker_post_app_download_clicks.value	The numerical count of clicks on an app download link from users who visited the profile page through the profile’s posts. This data is available for Registered Business Accounts.	metric
tiktoker_post_count_ad.description	tiktoker_post_count_ad.description	A detailed explanation of the number of boosted organic posts (spark ads) and paid partnership posts published within the selected time period.	dimension
tiktoker_post_count_ad.formatted_value	tiktoker_post_count_ad.formatted_value	The formatted string representation of the number of posts with Spark Ads or paid partnerships.	metric
tiktoker_post_count_ad.title	tiktoker_post_count_ad.title	The title for the count of posts with Spark Ads.	dimension
tiktoker_post_count_ad.value	tiktoker_post_count_ad.value	The numerical count of boosted organic posts (spark ads) and paid partnership posts published within the selected time period.	metric
tiktoker_post_favorites_count	tiktoker_post_favorites_count	The total number of times posts published in the selected period were favorited (saved) by users.	dimension
tiktoker_post_favorites_count.formatted_value	tiktoker_post_favorites_count.formatted_value	The formatted string representation of the total number of favorites (saves) on posts.	metric
tiktoker_post_favorites_count.title	tiktoker_post_favorites_count.title	The title for the count of favorites (saves) on posts.	dimension
tiktoker_post_favorites_count.value	tiktoker_post_favorites_count.value	The numerical count of favorites (saves) on posts published within the selected time period.	metric
tiktoker_post_lead_submissions	tiktoker_post_lead_submissions	The total number of leads collected (e.g., price quotes, newsletter subscriptions) from consumers who visited the profile page through the profile’s posts. This data is available for Registered Business Accounts.	dimension
tiktoker_post_lead_submissions.formatted_value	tiktoker_post_lead_submissions.formatted_value	The formatted string representation of the total number of lead submissions via posts.	metric
tiktoker_post_lead_submissions.title	tiktoker_post_lead_submissions.title	The title for the lead submissions metric via posts.	dimension
tiktoker_post_lead_submissions.value	tiktoker_post_lead_submissions.value	The numerical count of leads collected (e.g., price quotes, newsletter subscriptions) from consumers who visited the profile page through the profile’s posts. This data is available for Registered Business Accounts.	metric
tiktoker_post_new_followers	tiktoker_post_new_followers	The number of new followers gained through the profile’s posts within the selected time period.	dimension
tiktoker_post_new_followers.formatted_value	tiktoker_post_new_followers.formatted_value	The formatted string representation of the number of new followers gained via posts.	metric
tiktoker_post_new_followers.title	tiktoker_post_new_followers.title	The title for the new followers metric via posts.	dimension
tiktoker_post_new_followers.value	tiktoker_post_new_followers.value	The numerical count of new followers gained through the profile’s posts within the selected time period.	metric
tiktoker_post_phone_number_clicks	tiktoker_post_phone_number_clicks	The total number of clicks on a phone number link from users who visited the profile page through the profile’s posts. This data is available for Registered Business Accounts.	dimension
tiktoker_post_phone_number_clicks.formatted_value	tiktoker_post_phone_number_clicks.formatted_value	The formatted string representation of the total number of phone number clicks via posts.	metric
tiktoker_post_phone_number_clicks.title	tiktoker_post_phone_number_clicks.title	The title for the phone number clicks metric via posts.	dimension
tiktoker_post_phone_number_clicks.value	tiktoker_post_phone_number_clicks.value	The numerical count of clicks on a phone number link from users who visited the profile page through the profile’s posts. This data is available for Registered Business Accounts.	metric
tiktoker_post_profile_views	tiktoker_post_profile_views	The total number of profile views from users who visited the profile page through the profile’s posts. This data is available for Registered Business Accounts.	dimension
tiktoker_post_profile_views.formatted_value	tiktoker_post_profile_views.formatted_value	The formatted string representation of the total number of profile views via posts.	metric
tiktoker_post_profile_views.title	tiktoker_post_profile_views.title	The title for the profile views metric via posts.	dimension
tiktoker_post_profile_views.value	tiktoker_post_profile_views.value	The numerical count of profile views from users who visited the profile page through the profile’s posts. This data is available for Registered Business Accounts.	metric
tiktoker_post_website_clicks	tiktoker_post_website_clicks	The total number of clicks on a website link from users who visited the profile page through the profile’s posts. This data is available for Registered Business Accounts.	dimension
tiktoker_post_website_clicks.formatted_value	tiktoker_post_website_clicks.formatted_value	The formatted string representation of the total number of website clicks via posts.	metric
tiktoker_post_website_clicks.title	tiktoker_post_website_clicks.title	The title for the website clicks metric via posts.	dimension
tiktoker_post_website_clicks.value	tiktoker_post_website_clicks.value	The numerical count of clicks on a website link from users who visited the profile page through the profile’s posts. This data is available for Registered Business Accounts.	metric
tiktoker_video_count_ad.description	tiktoker_video_count_ad.description	A textual description of the count of TikTok videos that are identified as Spark Ads or paid partnership posts.	dimension
tiktoker_video_count_ad.formatted_value	tiktoker_video_count_ad.formatted_value	The formatted string representation of the number of TikTok videos with Spark Ads.	metric
tiktoker_video_count_ad.title	tiktoker_video_count_ad.title	The display title for the number of TikTok videos with Spark Ads.	dimension
tiktoker_video_count_ad.value	tiktoker_video_count_ad.value	The raw numerical value of the count of TikTok videos that are identified as Spark Ads or paid partnership posts.	metric
tiktoker_video_count_duetenabled.formatted_value	tiktoker_video_count_duetenabled.formatted_value	The formatted string representation of the number of TikTok videos that are duets.	metric
tiktoker_video_count_duetenabled.title	tiktoker_video_count_duetenabled.title	The display title for the number of TikTok videos that are duets.	dimension
tiktoker_video_count_duetenabled.value	tiktoker_video_count_duetenabled.value	The raw numerical value of the count of TikTok videos that are duets.	metric
tiktoker_video_count_is_duet.formatted_value	tiktoker_video_count_is_duet.formatted_value	The formatted string representation of the number of videos published that are duets.	metric
tiktoker_video_count_is_duet.title	tiktoker_video_count_is_duet.title	The title for the count of videos that are duets.	dimension
tiktoker_video_count_is_duet.value	tiktoker_video_count_is_duet.value	The numerical count of videos published within the selected time period that are duets.	metric
tiktoker_video_count_is_stitch.formatted_value	tiktoker_video_count_is_stitch.formatted_value	The formatted string representation of the number of videos published that are stitches.	metric
tiktoker_video_count_is_stitch.title	tiktoker_video_count_is_stitch.title	The title for the count of videos that are stitches.	dimension
tiktoker_video_count_is_stitch.value	tiktoker_video_count_is_stitch.value	The numerical count of videos published within the selected time period that are stitches.	metric
tiktoker_video_count_shareenabled.formatted_value	tiktoker_video_count_shareenabled.formatted_value	The formatted string representation of the number of videos published with sharing functionality enabled.	metric
tiktoker_video_count_shareenabled.title	tiktoker_video_count_shareenabled.title	The title for the count of videos with sharing functionality enabled.	dimension
tiktoker_video_count_shareenabled.value	tiktoker_video_count_shareenabled.value	The numerical count of videos published within the selected time period that have sharing functionality enabled.	metric
tiktoker_video_count_stitchenabled.formatted_value	tiktoker_video_count_stitchenabled.formatted_value	The formatted string representation of the number of TikTok videos that are stitches.	metric
tiktoker_video_count_stitchenabled.title	tiktoker_video_count_stitchenabled.title	The display title for the number of TikTok videos that are stitches.	dimension
tiktoker_video_count_stitchenabled.value	tiktoker_video_count_stitchenabled.value	The raw numerical value of the count of TikTok videos that are stitches.	metric
tiktoker_video_duration_sum.formatted_value	tiktoker_video_duration_sum.formatted_value	The formatted string representation of the total watch time across all TikTok videos.	dimension
tiktoker_video_duration_sum.title	tiktoker_video_duration_sum.title	The display title for the total watch time across all TikTok videos.	dimension
tiktoker_video_duration_sum.value	tiktoker_video_duration_sum.value	The raw numerical value representing the total watch time of TikTok videos.	metric
tweets_excluding_retweets.description	tweets_excluding_retweets.description	A textual description of the number of original tweets (posts) made, excluding any retweets or shared content.	dimension
tweets_excluding_retweets.formatted_value	tweets_excluding_retweets.formatted_value	The formatted string representation of the number of original tweets, excluding retweets.	metric
tweets_excluding_retweets.title	tweets_excluding_retweets.title	The display title for the number of original tweets, excluding retweets.	dimension
tweets_excluding_retweets.value	tweets_excluding_retweets.value	The raw numerical value representing the number of original tweets, excluding retweets.	metric
tweets_quotes	tweets_quotes	The total number of quote tweets for a profile’s content on platforms like X / Twitter.	dimension
tweets_quotes.formatted_value	tweets_quotes.formatted_value	The formatted string representation of the total count of quote tweets.	metric
tweets_quotes.title	tweets_quotes.title	The display title for the total count of quote tweets.	dimension
tweets_quotes.value	tweets_quotes.value	The raw numerical value representing the total count of quote tweets.	metric
tweets_retweets	tweets_retweets	The total number of retweets for a profile’s content on platforms like X / Twitter.	dimension
tweets_retweets.description	tweets_retweets.description	A textual description of the total retweets count.	dimension
tweets_retweets.formatted_value	tweets_retweets.formatted_value	The formatted string representation of the total retweets count.	dimension
tweets_retweets.title	tweets_retweets.title	The display title for the total retweets count.	dimension
tweets_retweets.value	tweets_retweets.value	The raw numerical value representing the total retweets count.	metric
type	type	The type of social media content (e.g., PHOTO, VIDEO).	dimension