Yandex.Metrica: Most-used fields

The table below gives information about most-used fields that you can import from Yandex.Metrica. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Bounce rate	Bounce rate	The percentage of single-page visits to your website that last less than 15 seconds or without further interaction, indicating low engagement.	dimension
Country	Country	The country from which a user session originated.	dimension
Page depth	Page depth	The average number of pages viewed by users during a single session on your website.	dimension
Session date	Session date	The date on which a user session occurred on your website.	dimension
Tag ID	Tag ID	A unique identifier assigned to your Yandex.Metrica tracking tag.	metric
Tag name	Tag name	The name assigned to your Yandex.Metrica tag, used for identification and management within the platform.	dimension
Time on site	Time on site	The average duration a user spends on your website during a session.	dimension
Total sessions	Total sessions	The cumulative count of all user sessions recorded on your website.	metric
UTM Campaign (attribution_selected)	UTM Campaign (attribution_selected)	The name of the marketing campaign that directed traffic to your website, with data attributed based on the selected attribution model.	dimension
UTM Content (attribution_selected)	UTM Content (attribution_selected)	The content of an ad or specific element that led to a user session, with data attributed based on the selected attribution model. It helps distinguish performance between different creative variations.	dimension
UTM Medium (attribution_selected)	UTM Medium (attribution_selected)	The advertising medium or type of traffic (e.g., email, CPC, social) that brought users to your website, with data attributed based on the selected attribution model.	dimension
UTM Source (attribution_selected)	UTM Source (attribution_selected)	The specific website or origin (e.g., search engine, social network) that sent traffic to your website, with data attributed based on the selected attribution model.	dimension
Yandex Direct campaign (attribution_selected)	Yandex Direct campaign (attribution_selected)	The name of the Yandex.Direct advertising campaign, with data attributed based on the selected attribution model for the report.	dimension
ym:s:newUsers	New users	The number of unique users visiting your website for the first time during the reporting period.	metric
ym:s:users	Users	The total number of unique users who had at least one session on your website during the reporting period.	metric
ym:s:visits	Sessions	The total number of sessions on your website during the reporting period.	metric