Media.net: Most-used fields

The table below gives information about most-used fields that you can import from Media.net. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
adtag	adtag	The identifier or name of the ad placement (ad tag or ad slot) on a publisher’s page.	dimension
adtag_id	adtag_id	A unique numerical identifier for a specific ad tag or ad slot.	dimension
advertiser_hostname	advertiser_hostname	The hostname (domain) of the advertiser’s website or the publisher’s site where ads are served, allowing for breakdown of ad performance by site.	metric
audited_pub_revenue	audited_pub_revenue	The verified revenue attributed to the publisher after any adjustments or audits.	metric
country_name	country_name	The country where the ad impressions originated.	dimension
creative_name	creative_name		dimension
customer_id	customer_id	A unique identifier for the customer or publisher account in the Media.net network.	dimension
date	stats_date	The specific date for which the statistics are reported.	dimension
device_name	device_name	The type of device on which the ad was displayed (e.g., desktop, mobile, tablet).	dimension
domain_name	domain_name	The domain name where the advertisements were served.	metric
impressions	impressions	The total number of times an ad was displayed.	metric
mnet_brand_name	mnet_brand_name		metric
mnet_category_name	mnet_category_name		metric
provider_name	provider_id	The name of the ad provider or partner within the Media.net network, associated with a provider_id for lookup.	dimension
rpm	rpm	Revenue per thousand ad impressions (RPM).	metric
site	site	The publisher’s website or property where the ad was served.	dimension
size	size	The dimensions of the ad unit (e.g., 300x250, 728x90).	metric