Media.net: Most-used fields

Media.net: Most-used fields#

The table below gives information about most-used fields that you can import from Media.net. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

FieldAdverity UI nameType
adtag Dimension

The identifier or name of the ad placement (ad tag or ad slot) on a publisher's page.

adtag_id Dimension

A unique numerical identifier for a specific ad tag or ad slot.

audited_pub_revenue Metric

The verified revenue attributed to the publisher after any adjustments or audits.

country_name Dimension

The country where the ad impressions originated.

creative_name Dimension

The name or identifier of the specific ad creative (e.g., banner, text ad) that was served. This dimension enables publishers to analyze performance metrics like impressions, clicks, and revenue for individual ad creatives.

date Dimension

The specific date for which the statistics are reported.

impressions Metric

The total number of times an ad was displayed.

rpm Metric

Revenue per thousand ad impressions (RPM).

site Dimension

The publisher's website or property where the ad was served.