Media.net: Most-used fields

Media.net: Most-used fields#

The table below gives information about most-used fields that you can import from Media.net. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name

Adverity UI name

Description

Use in Adverity

adtag

adtag

The identifier or name of the ad placement (ad tag or ad slot) on a publisher’s page.

dimension

adtag_id

adtag_id

A unique numerical identifier for a specific ad tag or ad slot.

dimension

audited_pub_revenue

audited_pub_revenue

The verified revenue attributed to the publisher after any adjustments or audits.

metric

country_name

country_name

The country where the ad impressions originated.

dimension

creative_name

creative_name

The name or identifier of the specific ad creative (e.g., banner, text ad) that was served. This dimension enables publishers to analyze performance metrics like impressions, clicks, and revenue for individual ad creatives.

dimension

date

date

The specific date for which the statistics are reported.

dimension

impressions

impressions

The total number of times an ad was displayed.

metric

rpm

rpm

Revenue per thousand ad impressions (RPM).

metric

site

site

The publisher’s website or property where the ad was served.

dimension