Web CEO: Most-used fields

The table below gives information about most-used fields that you can import from Web CEO. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
competitors_avg_rankings	competitors_avg_rankings	The average ranking position across all tracked keywords for a competitor.	metric
competitors_domain	competitors_domain	The domain name of the competitor being analyzed.	dimension
competitors_domain_age	competitors_domain_age	The age of the competitor’s domain, indicating its establishment time.	dimension
competitors_domain_authority	competitors_domain_authority	A metric representing the strength and authority of the competitor’s domain.	dimension
competitors_global_searches	competitors_global_searches	Represents the estimated global search volume for keywords relevant to the competitors. This data helps in understanding the overall market presence and keyword popularity on a worldwide scale for competing entities.	metric
competitors_kw	competitors_kw	A keyword for which a competitor is ranking.	dimension
competitors_local_searches	competitors_local_searches	Represents the estimated local search volume for keywords relevant to the competitors. This data helps in understanding the regional market presence and localized keyword popularity for competing entities.	dimension
competitors_pos	competitors_pos	The ranking position of a competitor for a specific keyword.	metric
competitors_ranked_keywords	competitors_ranked_keywords	The total number of keywords for which a competitor is ranked.	metric
competitors_starred	competitors_starred	Indicates if a competitor has been marked as a ‘starred’ or preferred competitor for focused tracking and analysis within the platform.	dimension
competitors_total_backlinks	competitors_total_backlinks	The total number of backlinks pointing to the competitor’s domain.	metric
competitors_total_pages	competitors_total_pages	The total number of web pages identified for a competitor within the WebCEO platform, providing an indication of their overall online presence and content volume.	metric
competitors_traffic_rank	competitors_traffic_rank	The overall traffic rank of the competitor’s domain.	metric
competitors_traffic_score	competitors_traffic_score	A proprietary score reflecting the volume or quality of traffic to the competitor’s website.	metric
country	country	The country associated with the search engine settings or geographical targeting of the ranking data.	dimension
date	date	The date when the ranking data was scanned or collected.	dimension
description	description	A textual description, which could refer to a project description, a meta description of a webpage, or a descriptive element within a generated report.	dimension
global_searches	global_searches	The estimated global monthly search volume for a specific keyword.	metric
kw	kw	The specific keyword being analyzed or tracked.	dimension
kw_tags	kw_tags	Tags assigned to a keyword for categorization and organization within the project.	dimension
language	language	The language setting for the search engine used in collecting ranking data.	dimension
location	location	The geographical location (e.g., city, region) for which keyword rankings are tracked.	dimension
mobile	mobile	Indicates whether the data pertains to mobile search engine rankings or mobile-specific website performance metrics.	metric
pos	pos	The ranking position of a URL for a specific keyword in search engine results.	metric
pos_in_block	pos_in_block	The position of the URL within a specific search results block, such as a featured snippet or local pack.	dimension
project_domain	project_domain	The primary domain associated with the WebCEO project.	dimension
project_id	project_id	A unique identifier for the project within the WebCEO platform.	dimension
project_name	project_name	The user-defined name of the project in WebCEO.	dimension
report_date	report_date	The date when the report or ranking data was generated.	dimension
safe_search_mode	safe_search_mode		dimension
se	se	The search engine (e.g., Google, Bing, Yahoo) where the keyword rankings are tracked.	dimension
type	type	The type or category of the keyword or search result being analyzed.	dimension
url	url	The specific URL that achieved a ranking position for a keyword.	dimension