Web CEO: Most-used fields

The table below gives information about most-used fields that you can import from Web CEO. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
country	country	The country associated with the search engine settings or geographical targeting of the ranking data.	dimension
date	date	The date when the ranking data was scanned or collected.	dimension
global_searches	global_searches	The estimated global monthly search volume for a specific keyword.	metric
kw	kw	The specific keyword being analyzed or tracked.	dimension
kw_tags	kw_tags	Tags assigned to a keyword for categorization and organization within the project.	dimension
language	language	The language setting for the search engine used in collecting ranking data.	dimension
location	location	The geographical location (e.g., city, region) for which keyword rankings are tracked.	dimension
mobile	mobile	Indicates whether the data pertains to mobile search engine rankings or mobile-specific website performance metrics.	metric
pos	pos	The ranking position of a URL for a specific keyword in search engine results.	metric
pos_in_block	pos_in_block	The position of the URL within a specific search results block, such as a featured snippet or local pack.	dimension
project_domain	project_domain	The primary domain associated with the WebCEO project.	dimension
project_id	project_id	A unique identifier for the project within the WebCEO platform.	dimension
project_name	project_name	The user-defined name of the project in WebCEO.	dimension
se	se	The search engine (e.g., Google, Bing, Yahoo) where the keyword rankings are tracked.	dimension
type	type	The type or category of the keyword or search result being analyzed.	dimension
url	url	The specific URL that achieved a ranking position for a keyword.	dimension