Xiaohongshu Marketing: Most-used fields

The table below gives information about most-used fields that you can import from Xiaohongshu Marketing. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
advertiser_id	advertiser_id	Unique identifier for the advertiser.	dimension
advertiser_name	advertiser_name	The name of the advertiser associated with the advertising campaign.	dimension
campaign_id	campaign_id	Unique identifier for the advertising campaign.	dimension
click	click	The number of times users clicked on the creative asset.	metric
comment	comment	The number of comments received on the creative content.	metric
creativity_id	creativity_id	Unique identifier for the creative asset.	metric
creativity_image	creativity_image	Identifier or URL for the image used in the creative asset.	dimension
fee	fee	The cost incurred for the advertising creative.	metric
follow	follow	The number of times users followed the account or content after interacting with the creative.	metric
impression	impression	The number of times the creative asset was displayed to users.	metric
like	like	The number of times users liked the creative content.	metric
share	share	The number of times users shared the creative content.	metric
time	time	The date or time period for which the creative performance data is reported.	metric
video_play_5s_cnt	video_play_5s_cnt		metric