Xiaohongshu Marketing: Most-used fields#
The table below gives information about most-used fields that you can import from Xiaohongshu Marketing. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
advertiser_id Dimension
Unique identifier for the advertiser.
advertiser_name Dimension
The name of the advertiser associated with the advertising campaign.
campaign_id Dimension
Unique identifier for the advertising campaign.
click Metric
The number of times users clicked on the creative asset.
comment Metric
The number of comments received on the creative content.
creativity_id Metric
Unique identifier for the creative asset.
creativity_image Dimension
Represents the image asset used for a specific creative in the marketing campaign. It helps in identifying the visual content of the advertisement.
fee Metric
The cost incurred for the advertising creative.
follow Metric
The number of times users followed the account or content after interacting with the creative.
impression Metric
The number of times the creative asset was displayed to users.
like Metric
The number of times users liked the creative content.
share Metric
The number of times users shared the creative content.
time Metric
The date or time period for which the creative performance data is reported.
video_play_5s_cnt Metric
The count of times a video creative was played for at least 5 seconds.