Synthesio: Most-used fields

The table below gives information about most-used fields that you can import from Synthesio. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
author_demographics_affinity_list	author_demographics_affinity_list	A list of interests or groups the author identifies with.	dimension
author_demographics_age	author_demographics_age	The age range of the author.	dimension
author_demographics_bio_tag_list	author_demographics_bio_tag_list	A list of tags extracted from the author’s biography, indicating their stated interests or characteristics.	dimension
author_demographics_family_status	author_demographics_family_status	The family status of the author.	dimension
author_demographics_gender	author_demographics_gender	The gender of the author.	dimension
author_demographics_job_list	author_demographics_job_list	A list of job titles or industries associated with the author.	dimension
author_demographics_language_list	author_demographics_language_list	A list of languages spoken or used by the author.	dimension
author_demographics_marital_status	author_demographics_marital_status	The marital status of the author.	dimension
author_extra_properties_content	author_extra_properties_content	Additional content-related properties or attributes pertaining to the author of a social mention or piece of content. This field is part of the extensive metadata available through the Mentions endpoint.	dimension
author_extra_properties_excerpt	author_extra_properties_excerpt	An excerpt from the author’s profile or content, found within their extra properties.	dimension
author_extra_properties_gnip_compliance_status	author_extra_properties_gnip_compliance_status	The GNIP compliance status of the author’s social media account, indicating if the account is deleted or protected.	dimension
author_extra_properties_restricted_usage	author_extra_properties_restricted_usage	Indicates if the author’s extra properties have copyright restrictions preventing their full provision by the API.	dimension
author_extra_properties_title	author_extra_properties_title	Additional title-related properties or attributes associated with the author of a social mention or piece of content. This field is part of the extensive metadata available through the Mentions endpoint.	dimension
author_full_name	author_full_name	The full name of the author.	dimension
author_id	author_id	The unique Synthesio identifier for the author.	dimension
author_location_city	author_location_city	The city associated with the author’s location.	dimension
author_location_country	author_location_country	The country associated with the author’s location.	dimension
author_location_county	author_location_county	The county of the author’s specified location.	dimension
author_location_latitude	author_location_latitude	The detected latitude coordinate of the author’s location.	dimension
author_location_longitude	author_location_longitude	The detected longitude coordinate of the author’s location.	dimension
author_location_state	author_location_state	The state or region associated with the author’s location.	dimension
author_metric_list	author_metric_list	A list of metrics associated with the author, such as follower count or engagement rates.	metric
author_name	author_name	The displayed name or username of the author.	dimension
author_native_id	author_native_id	The unique identifier for the author on the original social media platform.	dimension
author_picture_url	author_picture_url	The URL to the author’s profile picture or avatar.	dimension
author_site_id	author_site_id	A unique identifier for the site or platform where the author is active.	dimension
author_site_name	author_site_name	The name of the site or platform where the author is active.	dimension
author_type	author_type	The classification or type of the author (e.g., influencer, brand).	dimension
author_url	author_url	The URL to the author’s profile page on the platform.	dimension
author_username	author_username	The username or handle of the author on the social media platform.	dimension
channel	channel	The specific social media platform or online source where the mention or content originated (e.g., Twitter, Facebook, blogs). This is a common attribute for classifying social listening data.	dimension
classifier_tags	classifier_tags	Tags assigned by classifiers to categorize content, based on configured rules or machine learning models.	dimension
classifiers	classifiers	Categorization applied to content, often through machine learning or predefined rules.	dimension
collaboration_status	collaboration_status	The current status of collaboration activities related to a mention or report.	dimension
collaboration_user	collaboration_user	The user associated with collaboration activities for a mention or report.	dimension
content	content	The full textual content of a social media mention, article, or other collected online conversation. This is a core data point retrieved via the Mentions endpoint.	dimension
copyright	copyright	Copyright information associated with the data or content.	dimension
crawled_at	crawled_at	Timestamp indicating when the data was collected or crawled from its source.	dimension
dashboard_id	dashboard_id	The unique identifier for the Synthesio dashboard to which the report belongs.	dimension
dashboard_name	dashboard_name	The name of the dashboard.	dimension
date	date	The date and time when the social mention or content was published or collected. This field is frequently used for filtering and time-based analysis in various reports, including Mentions, Analytics, and Reach.	dimension
demographics_affinity_list	demographics_affinity_list	A list of inferred affinities or interests associated with the demographics of the author or audience.	dimension
demographics_age	demographics_age	Inferred age information related to the demographics of the author or audience.	dimension
demographics_bio_tag_list	demographics_bio_tag_list	A list of biographical tags or keywords associated with the author’s profile or demographic information.	dimension
demographics_family_status	demographics_family_status	Inferred family status information related to the demographics of the author or audience.	dimension
demographics_gender	demographics_gender	Inferred gender information related to the demographics of the author or audience.	dimension
demographics_job_list	demographics_job_list	A list of inferred job-related information for the demographics of the author or audience.	dimension
demographics_language_list	demographics_language_list	A list of estimated languages spoken or used by the author, associated with their demographics.	dimension
demographics_marital_status	demographics_marital_status	Inferred marital status information related to the demographics of the author or audience.	dimension
extra_properties_content	extra_properties_content	Additional content-related properties for the main entity, which can contain any valid JSON value including complex data structures.	dimension
extra_properties_excerpt	extra_properties_excerpt	Additional excerpt-related properties for the main entity, which can contain any valid JSON value including complex data structures.	dimension
extra_properties_gnip_compliance_status	extra_properties_gnip_compliance_status	Additional properties related to the compliance status of data obtained from specific sources, such as historical Twitter data which was often processed via Gnip. This ensures adherence to data usage agreements.	dimension
extra_properties_restricted_usage	extra_properties_restricted_usage	Additional properties indicating specific usage restrictions or licensing terms for the collected data, often related to data privacy or platform-specific agreements.	dimension
extra_properties_title	extra_properties_title	Additional title-related properties for the main entity, which can contain any valid JSON value including complex data structures.	dimension
human_review_status	human_review_status	The current status of human review for the collected data.	dimension
id	id	A unique identifier for the specific resource object.	dimension
influence	influence	A metric representing the impact or reach of a social mention or its author. This data is typically found in Mentions or Reach reports, helping to identify key voices and content amplification.	metric
infused_at	infused_at	The date and time when the data was infused or processed into the Synthesio system.	dimension
interactions	interactions	The engagement metrics associated with a social mention, such as likes, shares, comments, or retweets. This data is available through the Mentions endpoint.	dimension
language	language	The detected language of the content.	dimension
license	license	Information pertaining to the licensing agreements governing the use and distribution of the collected social data, often indicating specific rights or restrictions.	dimension
location_city	location_city	The specific city from which a social mention originated or was associated with, providing geographical context for audience insights.	dimension
location_country	location_country	The country associated with the content or its author.	dimension
location_county	location_county	The county from which a social mention originated or was associated with, offering a more granular geographical insight than city or state.	dimension
location_latitude	location_latitude	The geographical latitude coordinate associated with the origin of a social mention, allowing for precise location mapping.	dimension
location_longitude	location_longitude	The geographical longitude coordinate associated with the origin of a social mention, allowing for precise location mapping.	dimension
location_state	location_state	The state or administrative region from which a social mention originated or was associated with, providing geographical context.	dimension
meta_attachment_list	meta_attachment_list	A list of metadata about attachments (e.g., images, videos) included in a social mention or content. This is typically part of the rich media information associated with mentions.	dimension
meta_emoji_list	meta_emoji_list	A list of emojis used within the content of a social mention, providing insights into emotional sentiment and communication style.	dimension
meta_hashtag_list	meta_hashtag_list	A list of hashtags used within a social mention or content, indicating key themes, topics, and trending discussions.	dimension
meta_token_list	meta_token_list	A list of linguistic tokens (e.g., words, phrases) extracted from the content for analysis.	dimension
meta_url_list	meta_url_list	A list of URLs included in a social mention or content, indicating external links shared or referenced within the discussion.	dimension
metric_list	metric_list	A collection of quantitative measurements or key performance indicators associated with social data, such as sentiment scores, reach, or interaction counts. This is central to the Insights API and Analytics/Reach reports.	metric
native_id	native_id	The unique identifier of the user or entity on the original social network or platform (e.g., Twitter, Facebook ID).	dimension
parent_id	parent_id	The unique identifier of a parent social mention or post, indicating a hierarchical relationship (e.g., a reply to a tweet, a comment on a post).	dimension
report_field	report_field	The field used for aggregation in an Analytics report, such as sentiment or geographical location.	dimension
report_id	report_id	The unique identifier of the report that the data belongs to.	dimension
report_period	report_period	The time period (e.g., start and end dates) for which the report data was fetched.	dimension
review	review	The content of a user review or rating, often reflecting sentiment and opinion about a product, service, or brand. Synthesio analyzes consumer sentiment.	dimension
sentiment	sentiment	The detected emotional tone or sentiment (e.g., positive, negative, neutral) of the content.	dimension
site_communities_list_id	site_communities_list_id	A list of unique identifiers for communities associated with the site.	dimension
site_id	site_id	The unique identifier for the social media platform or website where a mention originated. This helps distinguish different data sources.	dimension
site_logo	site_logo	The URL or identifier for the logo of the source site.	dimension
site_name	site_name	The human-readable name of the social media platform or website where a mention originated (e.g., ‘Twitter’, ‘Facebook’, ‘Blog’).	dimension
site_synthesio_rank	site_synthesio_rank	The Synthesio ranking of the site’s influence or relevance.	dimension
site_type_id	site_type_id	The unique identifier for the category or type of the site.	dimension
site_type_name	site_type_name	The name of the category or type of the site.	dimension
site_url	site_url	The base URL of the social media platform or website where a mention originated, providing direct access to the source.	dimension
source_demographics_affinity_list	source_demographics_affinity_list	A list of affinities or interests associated with the demographics of the source (e.g., publication, news outlet).	dimension
source_demographics_age	source_demographics_age	Inferred age information related to the demographics of the content’s source or publisher.	dimension
source_demographics_bio_tag_list	source_demographics_bio_tag_list	A list of tags extracted from the source’s biography.	dimension
source_demographics_family_status	source_demographics_family_status	Inferred family status information related to the demographics of the content’s source or publisher.	dimension
source_demographics_gender	source_demographics_gender	Inferred gender information related to the demographics of the content’s source or publisher.	dimension
source_demographics_job_list	source_demographics_job_list	A list of inferred job-related information for the demographics of the content’s source or publisher.	dimension
source_demographics_language_list	source_demographics_language_list	A list of inferred languages associated with the demographics of the content’s source or publisher.	dimension
source_demographics_marital_status	source_demographics_marital_status	Inferred marital status information related to the demographics of the content’s source or publisher.	dimension
source_extra_properties_content	source_extra_properties_content	Additional content-related properties for the data source, which can contain any valid JSON value including complex data structures.	dimension
source_extra_properties_excerpt	source_extra_properties_excerpt	Additional excerpt-related properties for the data source, which can contain any valid JSON value including complex data structures.	dimension
source_extra_properties_gnip_compliance_status	source_extra_properties_gnip_compliance_status	Compliance status from GNIP for the source (author), indicating if the author’s Twitter account has been deleted or protected.	dimension
source_extra_properties_restricted_usage	source_extra_properties_restricted_usage	Indicates if the source’s extra properties have copyright restrictions preventing their full provision by the API.	dimension
source_extra_properties_title	source_extra_properties_title	Additional title-related properties for the data source, which can contain any valid JSON value including complex data structures.	dimension
source_full_name	source_full_name	The full name of the source or publisher of the content.	dimension
source_id	source_id	A unique identifier for the specific data source or publisher.	dimension
source_keywords	source_keywords	Keywords used to filter or categorize social media data within reports.	dimension
source_location_city	source_location_city	The city associated with the source’s geographical location.	dimension
source_location_country	source_location_country	The country associated with the source’s geographical location.	dimension
source_location_county	source_location_county	The county associated with the source’s geographical location.	dimension
source_location_latitude	source_location_latitude	The detected latitude coordinate of the source’s location.	dimension
source_location_longitude	source_location_longitude	The detected longitude coordinate of the source’s location.	dimension
source_location_state	source_location_state	The state or province associated with the source’s geographical location.	dimension
source_native_id	source_native_id	The unique identifier for the source on the original social media platform.	dimension
source_picture_url	source_picture_url	The URL to the source’s profile picture or logo.	dimension
source_site_id	source_site_id	The unique identifier for the site associated with the source.	dimension
source_site_name	source_site_name	The name of the site associated with the source.	dimension
source_type	source_type	The classification or type of the source (e.g., news, blog, forum).	dimension
source_url	source_url	The URL to the source’s profile or main page.	dimension
synthesio_rank	synthesio_rank	A proprietary ranking or scoring metric calculated by Synthesio, indicating importance or influence.	dimension
tags	tags	Keywords or labels applied to a social mention or content for categorization, organization, and easier retrieval of related data.	dimension
title	title	The title of an article, blog post, or other piece of content that constitutes a social mention. This is typically part of the content pulled down via the Mentions endpoint.	dimension
topic_name	topic_name	The name of a specific topic or theme associated with social mentions. This field is enriched for mentions from the /topic/v1/reports/{report_id} endpoint and is a basis for Reach reports.	dimension
twitter	twitter	Indicates if a social mention originated from the Twitter platform or contains Twitter-specific metadata. It can also refer to Twitter-specific engagement metrics.	dimension
type	type	The categorization of the content, such as ‘tweet’, ‘blog post’, ‘forum comment’, or ‘news article’.	dimension
url	url	The direct URL to the original social mention or content on its source platform, allowing users to view the original post.	dimension