OutMoove: Most-used fields#
The table below gives information about most-used fields that you can import from OutMoove. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Advertiser Currency Dimension
The currency associated with the advertiser's account, used for financial reporting and spend tracking.
Advertiser ID Dimension
A unique identifier for the advertiser.
Advertiser Name Dimension
The name of the advertiser associated with the advertising campaign.
Allocated Daily Budget Goal Dimension
The daily budget allocated to an advertising campaign, indicating the target spending limit for a specific day. This helps in managing and optimizing the campaign's financial resources over time.
CPM Metric
Cost Per Mille (or Cost Per Thousand), representing the cost an advertiser pays for one thousand views or impressions of an advertisement.
Campaign ID Dimension
A unique identifier for an advertising campaign.
Campaign Name Dimension
The name of the advertising campaign.
Impressions Metric
The total number of times an advertisement was displayed.
Line Item ID Dimension
A unique identifier for a line item within an advertising campaign.
Line Item Name Dimension
The name of the line item within an advertising campaign.
Spend Metric
The total amount of money spent on advertising.
date Dimension
The calendar date when the performance data was recorded.