OutMoove: Most-used fields

The table below gives information about most-used fields that you can import from OutMoove. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Advertiser Currency	Advertiser Currency	The currency associated with the advertiser’s account, used for financial reporting and spend tracking.	dimension
Advertiser ID	Advertiser ID	A unique identifier for the advertiser.	dimension
Advertiser Name	Advertiser Name	The name of the advertiser associated with the advertising campaign.	dimension
Allocated Daily Budget Goal	Allocated Daily Budget Goal	The target daily monetary amount allocated for an advertising campaign within the OutMoove platform, used for managing and optimizing campaign spend.	metric
Allocated Daily Impression Goal	Allocated Daily Impression Goal	The desired number of ad impressions targeted for an advertising campaign on a daily basis within the OutMoove platform, crucial for campaign planning and delivery prediction.	dimension
Bids Lost	Bids Lost	The number of programmatic advertising bids that were not won.	metric
Bids Won	Bids Won	The number of programmatic advertising bids that were successfully won, leading to an ad impression.	metric
CPM	CPM	Cost Per Mille (or Cost Per Thousand), representing the cost an advertiser pays for one thousand views or impressions of an advertisement.	metric
Campaign Goal	Campaign Goal	The overarching objective or aim for an advertising campaign managed through the OutMoove platform, which guides campaign strategy and optimization efforts.	dimension
Campaign ID	Campaign ID	A unique identifier for an advertising campaign.	dimension
Campaign Name	Campaign Name	The name of the advertising campaign.	dimension
Hour	Hour	The hour of the day when the performance data was recorded.	metric
Impressions	Impressions	The total number of times an advertisement was displayed.	metric
Line Item ID	Line Item ID	A unique identifier for a line item within an advertising campaign.	dimension
Line Item Name	Line Item Name	The name of the line item within an advertising campaign.	dimension
Spend	Spend	The total amount of money spent on advertising.	metric
date	date	The calendar date when the performance data was recorded.	dimension