MakeMeReach: Most-used fields

The table below gives information about most-used fields that you can import from MakeMeReach. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
account_currency	account_currency	The currency used for the advertising account.	dimension
account_id	account_id	The unique identifier of the advertising account.	dimension
account_name	account_name	The name associated with the advertising account.	dimension
account_timezone	account_timezone	The timezone configured for the advertising account.	dimension
campaign_id	campaign_id	The unique identifier of the advertising campaign.	dimension
campaign_name	campaign_name	The name of the advertising campaign.	dimension
campaign_objective	campaign_objective	The marketing objective set for the campaign (e.g., brand awareness, lead generation, website traffic).	dimension
campaign_start_time	campaign_start_time	The date and time when the campaign officially began.	dimension
campaign_status	campaign_status	The current operational status of the campaign (e.g., active, paused, archived).	dimension
campaign_stop_time	campaign_stop_time	The date and time when the campaign was scheduled to end or stopped.	dimension
clicks	clicks	The total number of clicks on the ads within the campaign.	metric
comment	comment	The number of comments received on the posts or ads.	metric
date	date	The specific date for which the campaign statistics are reported.	dimension
end_time	end_time	The end date and time of the data reporting period.	dimension
impressions	impressions	The number of times an ad or content was displayed to users.	metric
inline_post_engagement	inline_post_engagement	The number of engagements on a post that occurred directly within the platform’s feed, such as likes, comments, and shares.	metric
like	like	The number of ‘likes’ or positive reactions received on the posts or ads.	metric
link_click	link_click	The number of clicks specifically on links within the ads or posts.	metric
page_engagement	page_engagement	The total number of times people engaged with your Page’s content.	metric
photo_view	photo_view	The number of times photos associated with the campaign were viewed.	metric
post	post	A metric related to the posts within the campaign, such as the number of posts.	metric
post_engagement	post_engagement	The total number of actions people take on your posts, including clicks, likes, comments, and shares.	metric
post_reaction	post_reaction	The total number of reactions (e.g., Like, Love, Haha, Wow, Sad, Angry) on posts.	metric
spend	spend	The total amount of money spent on the advertising campaign.	metric
start_time	start_time	The start date and time of the data reporting period.	dimension
video_10_sec_watched_actions/video_view	video_10_sec_watched_actions/video_view	The number of times your video was watched for at least 10 seconds.	metric
video_30_sec_watched_actions/video_view	video_30_sec_watched_actions/video_view	The number of times your video was watched for at least 30 seconds.	metric
video_p100_watched_actions/video_view	video_p100_watched_actions/video_view	The number of times your video was watched to 100% completion.	metric
video_p25_watched_actions/video_view	video_p25_watched_actions/video_view	The number of times your video was watched to at least 25% of its total length.	metric
video_p50_watched_actions/video_view	video_p50_watched_actions/video_view	The number of times your video was watched to at least 50% of its total length.	metric
video_p75_watched_actions/video_view	video_p75_watched_actions/video_view	The number of times your video was watched to at least 75% of its total length.	metric
video_p95_watched_actions/video_view	video_p95_watched_actions/video_view	The number of times your video was watched to at least 95% of its total length.	metric
video_view	video_view	The total number of times your video content was viewed.	metric