Apptopia: Most-used fields

The table below gives information about most-used fields that you can import from Apptopia. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
activation_date	activation_date	Date when an SDK was detected as active within the app.	dimension
active	active	Indicates whether an SDK is currently active within the app, not just installed.	dimension
ad_revenue	ad_revenue	The estimated amount of revenue generated from advertising monetization. This datapoint is deprecated in newer models.	metric
age_restrictions	age_restrictions	Information regarding the age restrictions for the app.	dimension
app_sdks	install_date	The date when a specific SDK was tracked as installed in the app.	dimension
app_store_url	app_store_url	The direct URL to the app’s page on its respective app store.	dimension
approx_size_bytes	approx_size_bytes	The approximate size of the app in bytes (primarily for iTunes).	dimension
apptopia_url	apptopia_url	A URL to the app’s information page on apptopia.com.	dimension
arpu	arpu	The estimated Average Revenue Per User for the app.	metric
breakout	breakout	The estimated likelihood percentage of an app experiencing a breakout in performance. This datapoint is deprecated in newer models.	dimension
category	category	The primary category name of the app within its app store.	metric
category_id	category_id	The store-specific identifier for the app’s primary category.	dimension
category_ids	category_ids	A list of all category identifiers associated with the app within its app store.	dimension
category_name	category_name	The name of the app’s primary category as displayed in the app store.	dimension
country	country	The name of the country relevant to the data being reported.	dimension
country_iso	country_iso	The ISO 3166-1 Alpha-2 country code (e.g., ‘US’) for the country relevant to the data.	dimension
current_version	current_version	The slug or identifier for the current version of the app.	dimension
dau	dau	The estimated number of Daily Active Users for the app.	metric
deactivation_date	deactivation_date	Date when an SDK was detected as inactive within the app.	dimension
description	description	The textual description of the app.	dimension
domains	domains	A list of known domains that the SDK is attempting to access.	dimension
download_revenue	download_revenue	The estimated revenue generated from paid app downloads.	metric
downloads	downloads	The estimated count of app downloads.	metric
engagement	engagement	A usage engagement metric for the app.	metric
estimates	date	The date for which app performance estimations were made.	dimension
figi	figi	The Financial Instrument Global Identifier for the parent company.	dimension
free_rank	free_rank	The app’s rank position in the ‘free’ chart for a given category and country.	metric
google_play_publisher_ids	google_play_publisher_ids	A list of Google Play publisher identifiers associated with the parent company.	dimension
grossing_rank	grossing_rank	The app’s rank position in the ‘grossing’ chart for a given category and country.	metric
iap_revenue	iap_revenue	The estimated revenue generated from in-app purchases (IAPs).	metric
icon_url	icon_url	The URL pointing to the application’s primary icon image.	dimension
icons	icons	The URL of the mobile application’s icon image, typically sourced from an app store’s content delivery network (CDN).	dimension
id	id	The store-specific identifier for the app, SDK, or publisher.	dimension
initial_release_date	initial_release_date	The date when the app was initially released.	dimension
itunes_connect_publisher_ids	itunes_connect_publisher_ids	A list of iTunes Connect publisher identifiers associated with the parent company.	dimension
kind	kind	The type of chart or ranking, such as ‘free’, ‘paid’, or ‘grossing’.	dimension
mau	mau	The estimated number of Monthly Active Users for the app.	metric
month	month	The month component used for filtering or reporting data, often for monthly granular data.	dimension
name	name	The name of the app, publisher, SDK, or parent company.	dimension
offers_in_app_purchases	offers_in_app_purchases	A boolean value indicating whether the app offers in-app purchases (IAPs).	dimension
other_stores	other_stores	Links to the app’s presence in other app stores, if available.	dimension
paid_rank	paid_rank	The app’s rank position in the ‘paid’ chart for a given category and country.	dimension
parent_company_id	parent_company_id	The identifier of the app’s parent company.	dimension
permissions	permissions	A list of permissions requested by the app, such as ‘view network connections’ or ‘full network access’.	dimension
present	present	Indicates whether an SDK is present (included/linked) in the app.	dimension
price_cents	price_cents	The price of the app in cents.	metric
privacy_url	privacy_url	The URL to the mobile application’s Privacy Policy page, as scraped from the App Store.	dimension
publisher_id	publisher_id	The identifier of the app’s publisher.	dimension
publisher_name	publisher_name	The name of the app’s publisher.	dimension
publisher_url	publisher_url	An optional URL to the publisher’s website, as provided by the publisher.	dimension
rank	rank	The app’s position in a specific rank chart.	metric
ranks	ranks	A hierarchical map showing app ranking positions by country, category, and rank kind (free, grossing, paid).	dimension
retention	retention	App retention data, often expressed as a percentage over a period (e.g., 30-day retention).	dimension
screenshot_urls	screenshot_urls	A list of URLs pointing to the application’s promotional screenshots.	dimension
sdk_id	sdk_id	The identifier of the SDK.	dimension
session_len	session_len	The estimated average session length per user for the app, in seconds.	metric
sessions	sessions	The estimated total number of sessions for the app.	metric
subcategory_id	subcategory_id	The store-specific identifier for the app’s primary subcategory, if present.	dimension
subcategory_name	subcategory_name	The name of the app’s primary subcategory as displayed in the app store, if present.	dimension
tickers	tickers	A list of known stock tickers associated with the parent company.	dimension
total_revenue	total_revenue	The estimated sum of all revenue fractions (downloads, IAP, ad revenue) for the app.	metric
uninstall_date	uninstall_date	The date when a specific SDK was tracked as uninstalled from the app.	dimension
uris	uris	A list of known URIs that the SDK is attempting to access.	dimension
user_agents	user_agents	A list of known User-Agent strings used by the SDK.	dimension
year	year	The year component used for filtering or reporting data, often for annual or monthly granular data.	dimension