Marchex: Most-used fields

The table below gives information about most-used fields that you can import from Marchex. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
address.address	address.address	The street address of the caller.	dimension
address.city	address.city	The city of the caller’s location.	dimension
address.name	address.name	The name of the caller.	dimension
address.state	address.state	The state or province of the caller’s location.	dimension
address.zipcode	address.zipcode	The postal code or zip code of the caller’s location.	metric
billing_acct	billing_acct	The identifier for the billing account associated with the call.	dimension
call_date	call_date	The date when the call occurred.	dimension
call_duration	call_duration	The total duration of the call in seconds.	metric
call_end	call_end	The timestamp indicating when the call ended.	dimension
call_id	call_id	A unique identifier for the phone call.	dimension
call_start	call_start	The timestamp indicating when the call started.	dimension
call_status	call_status	The final status of the call, such as ANSWER, BUSY, or HUNGUP.	dimension
caller_name	caller_name	The name of the person who initiated the call.	dimension
caller_number	caller_number	The phone number of the person who initiated the call.	metric
disposition	disposition	The outcome or classification of the call, indicating its result or purpose (e.g., lead, voicemail, conversation).	dimension
forwardno	forwardno	The phone number to which the incoming call was routed or forwarded.	metric
grpid	grpid	The group identifier associated with the call or tracking number.	dimension
high_intent	high_intent	Indicates whether the call demonstrated high purchase intent based on conversation analysis.	dimension
inboundno	inboundno	The Marchex tracking number that received the incoming call.	metric
keyword	keyword	Keywords identified in the call conversation that provide insights into customer intent or marketing attribution.	dimension
rating	rating	A score or rating assigned to the call, often indicating quality or lead potential.	dimension
recorded	recorded	A boolean value indicating whether the call was recorded.	dimension
ring_duration	ring_duration	The duration, in seconds, that the phone rang before the call was answered or abandoned.	metric
transcript.agent	transcript.agent	The transcribed speech segments from the agent during the call.	dimension
transcript.agent_sentiment	transcript.agent_sentiment	The sentiment analysis score or category for the agent’s speech in the transcript.	metric
transcript.caller	transcript.caller	The transcribed speech segments from the caller during the call.	dimension
transcript.caller_sentiment	transcript.caller_sentiment	The sentiment analysis score or category for the caller’s speech in the transcript.	metric
transcript.high_intent	transcript.high_intent	Specific phrases or sections within the transcript indicating high purchase or lead intent.	dimension
transcript.version	transcript.version	The version identifier for the call transcript data, indicating the specific format or processing applied.	metric